Crosby’s Cru

Game-Winning Moments, Meaningful Vintages & the Art of Collecting Wine

What if the best wines to collect aren't necessarily from the world's greatest vintages, but from the greatest years of your life?

Mason and Molly welcome Matt Clancy, Head of Acquisitions at Benchmark Wine Group, alongside wine experts Keith and Holly Emerson, to explore the art of collecting wines that tell your story.

From Mason's game-winning field goal on his 21st birthday to the Packers' championship season, family milestones, and friendships worth celebrating, we're discovering...

Harvest is nearly in the books, football is back, and that means it’s time for our annual Harvest Playbook: Juice & Jerseys.

Keith is calling 2026 a record harvest—and says the vintage reminds him more of 2015 than any other year. So we open the same 2015 Vineyard 29 we poured on last year’s Harvest Playbook and find out why.

From the challenges, surprises and audibles of harvest to the early storylines of the NFL season, Keith and Mason compare notes on what happens when the season you planned for isn’t quite...

What actually passes the smell test?

This week, our friend Dr. Ed O’Bryan of Contour Health joins the Cru to put both wine and wellness to the smell test. We hear how his father’s extraordinary 2,000-bottle collection shaped his love of wine, tackle the complicated question of whether wine can have a place in a healthy lifestyle, and get Ed’s rapid-fire take on some of today’s biggest wellness trends—from GLP-1s and peptides to wearables, red light and longevity medicine.

We also explore what happens when health care comes home, pairing pe...

Summer always begins with excitement. But by August, the sunburns have faded, the kids are getting restless, and everyone starts wondering if it’s time to get back to a routine.

What if these last weeks of summer are actually the ones worth savoring most?

This week on Crosby’s Cru, we’re slowing down with three wines that tell three stories of summer. We celebrate Keith’s birthday in Napa over a vibrant Spanish Txakoli, discover how a trip through Italy and France inspired new everyday rituals with Julien F...

What happens when the final whistle blows?

For many athletes, championships, trophies, and records define success. But what if the greatest victories aren’t measured on a scoreboard at all?

This week on Crosby’s Cru, we head to ONEHOPE Winery with founder Jake Kloberdanz to explore how purpose can outlast performance. Through partnerships with legendary athletes and entertainers, ONEHOPE has reimagined wine as a way to create lasting impact, proving that success becomes even more meaningful when it’s shared.

Over a lineup of ONE...

What separates a great season from a lasting legacy?

Championships are won in moments. Dynasties are built over generations.

This week on Crosby's Cru, we head underground into the Hourglass wine cave with acclaimed Napa Valley winemaker Tony Biagi to explore what it takes to build something that stands the test of time.

Over an extraordinary lineup of Hourglass wines—including Sauvignon Blanc, Blueline Estate Merlot, Blueline Cabernet Franc, Blueline Cabernet Sauvignon, Blueline 36, and the flagship Hourglass Estate Cabernet Sauvignon—we discover that the principles behind legendary sports franchises and world-class wineries are rema...

What separates champions from everyone else?

Is it talent, confidence, discipline—or the ability to think differently when the pressure is highest?

This week on Crosby's Cru, we sit down with LPGA legend, two-time major champion, former World No. 1, entrepreneur, philanthropist, and wine producer Cristie Kerr, along with her husband and business partner Erik Stevens.

Over four exceptional wines from Kerr Cellars, we explore the mindset that built a championship golf career, a successful wine brand, and a life beyond the scoreboard.

What wines should we have on hand this summer, and what is the real key to winning this season?

Is it the perfect menu? The perfect wine? The perfect backyard?

Or is it simply getting the right people together and making the most of it while it’s here?

This week on Crosby’s Cru, we’re talking summer traditions old and new—from Green Bay training camps, lake days, and long Wisconsin evenings to backyard barbecues, patio nights, World Cup watch parties, and planning...

On this episode of Crosby's Cru, we sit down with Rick George for a conversation about leadership, culture, and what it really takes to build something that lasts.

From the changing landscape of college athletics to the pressure of leading major programs, Rick shares lessons on standards, decision-making, legacy, and staying grounded through success and adversity.

Along the way, we open bottles with meaning including wines tied to celebration, memory, and the moments worth slowing down for.

This is a conversation about more than football. It's about people, purpose, and the standards we...

In this episode, we’re bringing the tradition, the competition, and a little bit of chaos to the table. We kick things off by diving into a blind tasting chosen from of our NCAA Bracket style Elite Eight wines—from crisp Vinho Verde to Bordeaux powerhouse Château Pontet-Canet.

We pair wines with classic Derby food, then head into the two-minute warning: a mint julep build-your-own challenge, complete with crushed ice hacks, spritz variations, and a strong case against overdoing the simple syrup.

 A quick sports survey of the past month and a reveal of our fa...

Opening Day in baseball starts with hot dogs and beer... but behind the scenes, it might end with Napa Cabernet and big conversations. In this relaxed livestream-style episode of Crosby's Cru, we talk MLB Opening Day, the hidden wine culture around baseball, and what the executive side of the sport may actually look like through Holly & Keith's connection to Noah Garden.

Which baseball personalities we should pursue for future episodes?

...

This week on Crosby’s Cru, football, golf, and wine come together.

As we celebrate The Players Championship, we explore the surprising intersection between Mason’s kicking mechanics, golf shot trajectories, and the structure and balance found in great wine.

The episode begins with a blind tasting featuring an Anderson Valley Pinot Noir, the Hourglass Blue Line Estate Cabernet Sauvignon, and a classic Left Bank Saint-Julien Bordeaux. From there, we connect the wines to some of the game’s most compelling players — including Rory McIlroy, Scottie Scheffler, and Collin Morikawa...

What happens when a Super Bowl champion trades cleats for corkscrews?

This week, Mason Crosby welcomes former Packers teammate and Super Bowl champion Will Blackmon to Crosby’s Cru. From sharing a locker room in Green Bay to building Wine MVP and launching his own label, Blackmon Cellars, Will’s journey is a masterclass in reinvention.

With the Winter Olympics as our backdrop, we explore the parallels between qualifying, competing, and medaling — and what it takes to build a second act with the same championship mindset.

From bonds formed on the field to storie...

Co-hosted by winemaker Keith Emerson and wine expert Holly Emerson, this episode dives into the world of Super Tuscans through a blind tasting that puts Mason on the hot seat. We taste two Super Tuscans — one entry-level and one legendary — alongside a domestic red blend with a similarly power-driven style, all while Mason reflects on his own Super Bowl victory.

By the end of the episode, you’ll understand how Super Tuscans rose from outsiders to icons, why they’re among the world’s most collected wines, and how greatness — in wine and football — is forged by t...

🏈🍷 Playoff Edition Alert! Molly is up for our Pro-Am Blind Tasting!

We’re drinking wines that pair with regional cuisine for each of the AFC/NFC contenders and diving into our predictions 

Plus:

⚡ 2-Minute Drill on trending wine culture

🍴 Pairings to keep everyone engaged with the game on

Play along and see if you can guess the wines! #CrosbysCru #BlindTasting #WineAndFootball #RaiseYourGlass

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Drew Bledsoe knows what it means to reach the top — early. The youngest quarterback ever named to a Pro Bowl, Drew later saw his very first wine vintage earn a spot on Wine Spectator’s Top 100.

In this episode of Crosby’s Cru, Drew shares how excellence, loyalty, and long-standing relationships have shaped both his football career and his winery. From honoring the franchises he played for to giving real ownership and recognition to his winemaker, this conversation goes beyond accolades to explore what it means to build something the right way — where everyone involved...

’Tis the Season to Sparkle is your holiday drinking cheat sheet. We go rapid-fire on what wine to bring when you’re showing up as a guest, shake up a festive rosemary-pomegranate cocktail, and dive into the world of bubbles—what sparkling wine is, why Champagne is different, and why it’s the drink of celebration. Along the way, we taste a domestic sparkling, a classic Champagne house bottle, and a bright rosé to help you pour with confidence all season long

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Tonight, we’re taking you from the crush pad to your Thanksgiving table to the stadium parking lot. We start with a fresh Zinfandel to wrap up the 2025 harvest, then explore different options for your holiday feast. From sparkling to Gewürztraminer to Pinot and Zin, we will experiment to see what we like with turkey and gravy and also pairs with all three NFL games broadcasting on Thursday. Then we roll straight into tailgate strategy, showing you how these same wines carry effortlessly into game day—NFL, college, even…soccer? Expect practical tips, holiday stories, food pairings, football picks...

This week, Mason and Molly Crosby take Crosby’s Cru on the road to Kohler Food & Wine, where they sit down with John Hamel of Hamel Family Wines — a vintner whose philosophy proves that deep roots are built through challenge.

From Sonoma to Lambeau, they explore the parallels between dry farming and discipline, football and farming, legacy and land. Our starting lineup — a 2023 Estate Sauvignon Blanc, a 2023 Estate Grenache, and a 2018 Nuns Canyon Vineyard Red Blend — they talk about how struggle shapes growth, how adaptation fuels greatness, and why the hard road is usually the one w...

From blocking blitzes to bottling Zinfandel — this week, Mason and Molly sit down with former Green Bay Packer Tony Moll, co-founder of Three Fat Guys Wine, for a conversation that blends football grit with Sonoma roots. 🍇🏈

Tony shares stories from his NFL days, dives into what inspires his love of wine, and gives us a glimpse into where the TFG’s label is headed. 

They sip, swirl, and swap memories — from Favre-era football to Sonoma harvest hustle — with a few surprise pairings along the way.

Featuring wine from Three Fat Guys and a toas...

🍇 Mason & Molly Crosby team up with Keith & Holly Emerson to taste freshly pressed juice and a legendary 2015 Aida Estate Cabernet.

Is harvest more like training camp or the playoffs? We dig into what it really takes behind the scenes — and Mason compares iconic Green Bay Packers teams with unforgettable vintages. 🏈🍷

Plus: debates on the best vintage ever, special Green Bay memories, and live updates from Vineyard 29 staff as the harvest comes in. Pour a glass, grab your jersey, and join us for the kickoff of harvest season.

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In this episode of Crosby’s Cru, we’re tackling some of the most persistent myths that keep people from enjoying a glass. From French oak vs. American oak, to whether sugar really matters, to why “legs” don’t mean what you think—and why tannins do—we’re pouring the truth into every glass. Along the way, we’ll taste Sauvignon Blanc, Riesling, and some sparkling wine…share a few laughs (and maybe a spill), and give you the tools to sip smarter.

Sorry this one 

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Welcome to Crosby's Cru! In this episode, we sit down with Mark King, a Green Bay native and former president of TaylorMade Golf, Adidas North America, and CEO of Taco Bell. Mark shares his incredible journey from his roots in Wisconsin to leading major companies, and how he cultivated a love for wine along the way. We dive into his wine journey, starting with a grocery store Chardonnay to curating an impressive collection of French wines, and how he discovered you don't need expensive wines to have a great experience. Mark also shares insights on leadership, the importance of...

Join hosts Molly and Mason Crosby as they explore the intricate world of winemaking, focusing on two key elements: sulfites and alcohol content. In this episode, they unravel the mystery of sulfites, explaining their natural occurrence and essential role in preserving wine quality. Additionally, they delve into how winemakers determine alcohol content, discussing factors like grape ripeness and fermentation processes. As they sip on a Napa Valley Cabernet from Vineyard 29, a Barolo from Northern Italy, and a Rioja from Spain, you'll gain valuable insights into the art and science behind these exquisite wines. Cheers to learning and enjoying every...

Welcome to the very first episode of Crosby’s Cru! We’re so glad you’re here—whether you're a seasoned wine lover or just here for the snacks and stories.

To kick things off, here is our line up that was chosen so that we can discuss different tasting notes in wine: atLarge Sauvignon Blanc, Chalk Hill Chardonnay, Seghesio Zinfandel, and an Emerson Brown Cabernet Sauvignon. It’s a perfect first flight—and yes, we’re tasting all four. No judgment, just good wine and better company.

We’d love for you to taste right along with...

While playing for the Green Bay Packers, field goal kicker Mason Crosby saw his life change in many ways. He became a husband to Molly, a father of five, a Super Bowl champion… and just a little bit of a wine snob. With teammates like Charles Woodson—founder of Intercept Wines—and Tony Moll, Jason Spitz, and Darryn Colledge of Three Fat Guys Winery, there was no escaping developing a taste for the good stuff.

When the Crosbys made their first trip to Napa with wine shop owners Justin and Christine Rutchik, that preference explod...