Ask the Podcast Coach

40 Episodes
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By: Dave Jackson, Jim Collison

Dave Jackson has been helping people launch podcasts since 2005 and every Saturday he is joined by Jim Collison to is runs the Average Guy Network. Together they have 20 years of podcasting experience and coaching.

Sync Is Not Backup: Saving Your Podcast Files (and Your Sanity)
#571
03/28/2026

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In this episode of Ask the Podcast Coach, Dave and Jim dive deep into one of the least sexy—but most critical—parts of podcasting: how you store, sync, and back up your files without losing your mind (or your episodes). They talk through practical strategies for using local drives and cloud services like Dropbox, iCloud, iDrive, Backblaze, and more; the crucial difference between sync and backup; and how to design a file workflow that actually fits how you podcast. Along the way, they veer into...


From Podcaster to Seller: The School of Podcasting Acquisition Story
#570
03/21/2026

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In this episode of "Ask the Podcast Coach," Dave Jackson and Jim Collison kick off a jam-packed Saturday morning with some major news—the School of Podcasting has been acquired by Podpage! They dive into what this means for members, reminisce about the journey with Brendan Mulligan, and share insights on podcast branding, community engagement, handling feedback, and the ups and downs of podcast monetization. It's a lively mix of industry updates, podcasting tips, and a dash of nostalgia, all served with their signature humor and authenticity.

00:00 Introduction

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The Real Time Cost of Podcasting: Editing, Publishing, and Promotion Breakdown
#568
03/14/2026

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In today’s jam-packed episode, we break down what really goes into producing a podcast—spoiler alert, it’s way more than just hitting record for an hour! I share and reflect on a listener’s detailed time-tracking for their weekly show, and Jim Collison and I offer strategies for streamlining both editing and promotion (without sacrificing quality or your sanity).

Sponsors:
PodcastBranding.co - They see you before they hear you
Basedonastruestorypodcast.com - Comparing Hollywood with History?

Video Ve...


Why Your Podcast Chair Matters More Than Your Microphone
#567
03/07/2026

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This episode spent a good chunk of time exploring the importance of having a supportive, comfortable chair for podcasters, with both Dave Jackson and Jim Collison sharing their experiences with back pain, various chair types, and why investing in quality seating pays off for anyone spending hours behind the mic. We also devoted significant attention to troubleshooting podcast recording setups—comparing platforms like Zoom, StreamYard, Boomcaster, and Riverside, along with the pros and cons of “all-in-one” podcast solutions versus a tailored workflow of specialized tools. Throughout, we highlighted the value of carefu...


From Airwaves to RSS: Is Podcasting the New Radio?
#566
02/28/2026

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Hey there, Dave Jackson here! In this episode, Jim Collison and I dove deep into some hot topics in podcasting and audio media. We kicked things off with a look at the latest Edison Research findings showing that, for the first time, more time is spent listening to podcasts than to AM/FM radio for spoken word audio. We reminisced about the evolution of radio, the challenges of finding a working radio today, the shift of talk and sports content to podcasts, and how technology keeps changing the game.

...


The Truth About Podcast Ads: Creativity, CPMs, and Audience Impact
#565
02/21/2026

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Hey friends, welcome to another episode of Ask the Podcast Coach! I’m Dave Jackson from School of Podcasting, joined by my buddy Jim Collison from Home Gadget Geeks. This week’s show was packed with tons of insights from my trip to Nashville for the NRB (National Religious Broadcasters) conference, navigating the quirks of networking, and battling a post-conference cold.

Sponsors:
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Basedonastruestorypodcast.com - Comparing Hollywood with History?

Vide...


Monetize Your Audience, Not Your Podcast
#564
02/14/2026

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Jim is back and he and dave talk about Rob and Elsie going to work for Captivate, Jim's new Samson Q2U microphone, and monetization when you fist start podcasting

Sponsors:
PodcastBranding.co - They see you before they hear you
Basedonastruestorypodcast.com - Comparing Hollywood with History?

Video Version (unedited)

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School of Podcasting
https://www.schoolofpodcasting.com/join

Podpage
http...


Don’t Be Boring: Performance, Coaching, and Community in Podcasting
#563
02/07/2026

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Dave gets to hang with Glenn "The Geek" Hebert from the Horse Radio Network and talk about using your voice, building communities, Networks, and more

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Basedonastruestorypodcast.com - Comparing Hollywood with History?

Video Version (unedited)

Mentioned In This Episode

School of Podcasting
https://www.schoolofpodcasting.com/join

Podpage<...


Should You Join a Podcast Network: The $300 Question
#562
01/24/2026

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Dave is back from Podfest with some insights and stories and Ralph has a question about joining a network.

Sponsors:
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Basedonastruestorypodcast.com - Comparing Hollywood with History?

Video Version (unedited)

Mentioned In This Episode

School of Podcasting
https://www.schoolofpodcasting.com/join

Podpage
http://www.trypodpage.com

Home Gadget Geeks
...


Is Organic Growth Dead? Is RSS losing it's Power?
#561
01/11/2026

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To we talk about the power of RSS (and is it diminishing)? Is Organic search (word of mouth) dead? and the importance of backing things up.

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Basedonastruestorypodcast.com - Comparing Hollywood with History?

Video Version (unedited)

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School of Podcasting
https://www.schoolofpodcasting.com/join

...


Computer Gear Talk, Plugins, and 13 Years of ATPC
#560
01/03/2026

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To we talk about Dave needing another montitor (and no Jim doesn't have a problem using 11 monitors) along with plugins to make things sound better, using switchy for link shortening, and some plugins to clean up audio. 

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Today Jim is back and we are looking at 2026 and what podcasters may be considering to improve their show. 

Sponsors:
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Basedonastruestorypodcast.com - Comparing Ho...


Getting Real About Podcast Improvement: Audio, AI, and Authenticity
#559
12/27/2025

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Today Jim is back and we are looking at 2026 and what podcasters may be considering to improve their show. 

Sponsors:
PodcastBranding.co - They see you before they hear you
Basedonastruestorypodcast.com - Comparing Hollywood with History?

Video Version (unedited)

Mentioned In This Episode

School of Podcasting
https://www.schoolofpodcasting.com/join

Podpage
http://www.trypodpage.com

Home Gadget Geeks
h...


Is It a Podcast Without an RSS Feed? The Great Debate
#558
12/21/2025

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Welcome to another episode of Ask the Podcast Coach! I’m Dave Jackson from School of Podcasting, joined by podcasting legend Rob Greenlee from the New Media Show. In today’s episode, we dive into a ton of topics ranging from the definition of a podcast to AI-generated content, and industry trends. 

Sponsors:
PodcastBranding.co - They see you before they hear you
Basedonastruestorypodcast.com - Comparing Hollywood with History?

Video Version (unedited)

Mentioned In Th...


New Tip Legislation May save you Big in taxes
#557
12/15/2025

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On this episode, I was joined as always by Jim Collison, and we had the pleasure of welcoming Ralph Estep from AskRalph.com—the Content Creators' Accountant—to dive into recent changes in how the IRS handles tips for content creators. Ralph walked us through the new law allowing up to $25,000 in tip income (like Super Chats, Buy Me a Coffee, etc.) to be excluded from income taxes in 2025, provided you track it properly. We talked about the importance of keeping tip income separate from memberships or other payments where the cust...


The Truth About Podcast Guesting in 2025 (And AI Pitch Slaps)
#553
12/06/2025

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Welcome to this holiday edition of Ask the Podcast Coach! I’m Dave Jackson, flying solo with special guest Chris Stone from Castahead.net. In this lively episode, we kick things off debating the most overplayed Christmas songs (sorry, Mariah Carey!), slide into podcast mic setups—covering everything from phantom power to Cloudlifters and USB/XLR combos—and share our biggest podcast merch mistakes. 

Sponsors:
PodcastBranding.co - They see you before they hear you
Basedonastruestorypodcast.com - Comparing Hollywood with History...


Rechargeable vs. Alkaline: Best Batteries for Podcasting Gear
#555
12/01/2025

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Welcome to this week’s episode of Ask the Podcast Coach! I’m Dave Jackson, and I’m excited to be joined by my good friend Jim Collison as we kick back after Thanksgiving and dig into everything from surviving power outages as a podcaster to getting serious about connecting with your audience. We’ll swap stories from behind the mic, share practical tips for managing your listeners, debate the best batteries for your gear, and tackle questions about websites, live show feedback, and the ever-changing world of podcast tech. Let’s get into...


Has Podcasting Become Just Like Radio? Surviving the Age of Ads and Consolidation
#554
11/22/2025

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In this episode of Ask the Podcast Coach, Dave Jackson and Jim Collison dive into the evolving world of podcasting where authenticity wrestles against the growing pressures of monetization and consolidation. Are podcasts losing their unique spirit and turning into just another version of radio? Dave and Jim reflect on the rise of dynamic ads, syndication, and free hosting, dissect the pitfalls of “following the money,” and urge podcasters to stay true to their voices.

They also share hard-earned insights on:

The realities of switching hosting platforms and how...


Getting More From Your Podcast Guests: Sharing, Branding, and Engagement
#553
11/15/2025

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First up, I share some behind-the-scenes updates, including my recent move from a lifetime video hosting deal that went south to Voomly, and how AI tools like ChatGPT are helping me generate show notes and summaries more efficiently. We also discuss the mysterious rise of EM dashes in AI-generated writing—did anyone use them before AI took over our grammar?

We talk about what’s happening at Libsyn, including some big changes in leadership and strategy, and my insider thoughts about their direction and features (or lack thereof). If you’...


No Engagement? Maybe You Should Check Your Website
#552
11/01/2025

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Ever wonder if daily podcasting helps or hurts? We break down how to use November-style challenges to build reps without burning yourself out, and why the best consistency is consistently delivering value. From there, we get real about “reality” podcasts: celebrity banter can skate by on fame, but most shows need a promise listeners can feel—make them laugh, teach them something, or save them time. If your friends love hanging out, great. If strangers stick around, you’ve got a show.

We also dive deep into AI as a workfl...


Three Years Till We're All Replaced?
#551
10/25/2025

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What happens when your listener’s device can generate a personalized podcast on command—your voice, their preferences, zero friction? We dig into a bold forecast from Joe Pulizzi and use it as a springboard to map what creators must do now to stay essential. The headline: you have time, but not to waste. The next three years will reward human connection, not just output.

We break down why live shows build a moat AI can’t cross: people show up to participate, not just consume. That interaction turns casual...


From Doomscrolling To Downloads: What Social Feeds Really Do To Podcasts
#550
10/18/2025

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The feed isn’t “social” anymore—it’s an endless parade of AI-recommended video. So why are we still hoping a 30-second short will magically convert strangers into hour-long listeners? We pull back the curtain on what the platforms actually reward, why shorts are best used for brand awareness, and the specific moves that help listeners cross the bridge to your long-form show.

We talk about the algorithm reality—how little time people spend with actual friends on major platforms—and what that means for podcasters betting on reels to drive growt...


AI, Co‑Hosts, and Keeping It Human
#549
10/11/2025

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What happens when AI gets good enough to sit in the co-host chair—but not good enough to replace a heartbeat? We dig into the real trade-offs behind AI in podcasting, from research assistants and auto-summaries to voice cloning, live translation, and whether anyone actually wants a synthetic sidekick. The conversation is honest and a little contrarian: yes, the tools are powerful and getting better by the week; no, they can’t carry the weight of human curiosity, risk-taking, and the messy surprises that make a show worth hearing.

We a...


From Swear Words to Show Growth: What Podcasters Can Learn the Hard Way
#548
10/04/2025

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Ever feel like your show is stuck at 30 downloads and your guests won’t share your episode? We’ve been there, and we’re putting it all on the table—how language choices affect your brand and reach, why “big name” guests almost never translate to listener growth, and how to structure improv so it lands without a live audience. We get honest about impostor syndrome, burnout, and the moment you realize your strategy isn’t working. Then we walk through practical fixes: crafting episode promises that stop the scroll, building segments that...


What Happens When Spotify Deletes Everything?
#547
09/20/2025

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Dave Jackson flies solo this week (with special guest appearances from Randy Black and Ralph Estep Jr.) to tackle this challenging question and more. Randy shares a heart-wrenching story about losing his podcast co-host and friend, reminding us of the human connections that make this medium so powerful. His emotional recounting serves as a poignant reminder that beyond analytics and strategies, podcasting creates meaningful relationships that transcend the microphone.

The conversation takes a practical turn when Ralph joins to break down the differences between LLC and sole proprietorship structures...


Beyond the Stage: Stripper Tales and Industry Insights
#546
09/18/2025

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How do you find guests when your podcast covers extremely niche topics? It's a challenge many creators face, especially when starting out. Dave Jackson and Jim Cullison tackle this question head-on, providing practical strategies that go beyond the standard advice. Rather than endless online searching, they suggest going directly to where your potential guests gather, leveraging existing connections, and most importantly, asking current guests for recommendations.

The episode takes a heartfelt turn as the hosts pay tribute to podcasting pioneer Todd Cochran, founder of Blubrry, who recently passed away...


Podcast Release Forms on a Live Show Do You Need Them?
#545
09/06/2025

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The boundaries between legal protection and audience engagement blur when we confront one of podcasting's persistent questions: do you need release forms from your guests? This episode dives deep into this conundrum, revealing why adding friction to your listener experience might actually sabotage your growth efforts.

Sponsors:
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Basedonastruestorypodcast.com - Comparing Hollywood with History?

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School of...


From Troubleshooting ThinkBot to Choosing the Perfect Android Podcast App
#544
08/30/2025

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Ever wondered what's lurking in your podcast stats? This week, we tackle a mysterious surge in ThinkBot downloads that has creators scratching their heads. When this web crawler suddenly outpaces even Apple Podcasts in your analytics, it's time to investigate—and we'll walk you through exactly what to do when bots inflate your numbers.

For Android users struggling to find their perfect podcast companion, we compare the top apps with Pocket Casts emerging as our favorite for its seamless cross-device synchronization. Whether you're listening on your phone, tablet, or de...


Coffee, Conferences, and Comebacks: The State of Podcasting Today
#543
08/23/2025

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In today's show Dave is back from Podcast Movement 2025 in Dallas and shares some of the things he saw. We are joined by Marty and get an inside scoop of podcasting blind.

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Basedonastruestorypodcast.com - Comparing Hollywood with History?

Video Version

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School of Podcasting
https://www.schoolofpodcasting.com/join

Podpage
...


Emotions Drive Audiences, Numbers Don't
#542
08/16/2025

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What truly builds podcast audiences - authentic connections or inflated metrics? This episode explores the fascinating contrast between Taylor Swift's approach to audience building and questionable industry practices like buying fake downloads.

When Taylor Swift recently proclaimed "I'm in the business of human emotion" on a podcast, she revealed the secret behind her massive success - creating genuine connections with fans through carefully crafted experiences. Meanwhile, a Hollywood Reporter article exposes how some podcasters resort to purchasing downloads and subscribers, revealing a fundamental misunderstanding of sustainable audience growth. Dave...


Podcast Names That Rank: Turning Searches into Subscribers
#541
08/09/2025

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Ever wonder if your podcast title is helping or hurting your discoverability? We unpack a fascinating case study of "Booked on Planning" – a podcast about city planning that highlights the tension between creative naming and searchability. As one listener aptly notes: "What are people typing in trying to find your show?" This question alone could transform your approach to podcast branding.

Sponsors:
PodcastBranding.co - They see you before they hear you
Basedonastruestorypodcast.com - Comparing Hollywood with History?

...


What Am I Missing, Why Isn't My Show Growing?
#540
08/02/2025

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Welcome to our show, where we dive deep into the secrets of growth and why your favorite shows might not be hitting the big time.

Are lackluster plots or poor marketing to blame? We'll analyze the common pitfalls and obstacles that keep shows from expanding their viewership.

Hear from Dave, Jim and the chat room as we share behind-the-scenes knowledge on what it really takes to make a show succeed and what the common missteps are.
Is there a lost connection with...


How Are Podcasters Wasting Time?
#539
07/19/2025

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Is there something podcasters are doing that is a waste of time, and if so, what should we doing instead?

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Basedonastruestorypodcast.com - Comparing Hollywood with History?

Video Version

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School of Podcasting
https://www.schoolofpodcasting.com/join

Podpage
http://www.trypodpage.com

Home Gadget Geeks
...


What Would You Do With 12 Monitors?
#538
07/05/2025

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Jim has 12 monitors, and the chat room can't get over it. He explains how he uses them and if it keeps him warm in the winter. Check the chapters for other topics.

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Basedonastruestorypodcast.com - Comparing Hollywood with History?

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School of Podcasting
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Podpage
...


Quit Spamming My Facebook Group!
#537
06/28/2025

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We have a new Awesome Supporter! Randy Black from the Shooting Straight Podcast with Jim Clayton. Jim and Dave start with helping Ray figure out how to handle a potential sponsor spamming his Facebook group. 

Sponsors:
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Basedonastruestorypodcast.com - Comparing Hollywood with History?

Video Version

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School of Podcasting
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AI As a Co-Host?
#536
06/21/2025

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Jim tried something new on his latest episode, he added "Mick" his AI Co-host. So we talked about the roll of AI in podcasting.

Sponsors:
PodcastBranding.co - They see you before they hear you
Basedonastruestorypodcast.com - Comparing Hollywood with History?

Video Version

Mentioned In This Episode

School of Podcasting
https://www.schoolofpodcasting.com/join

Podpage
http://www.trypodpage.com

<...


Is Your Show Shareworthy?
#535
06/14/2025

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Ever wonder why some podcast episodes get shared like wildfire while others barely get a whisper? This week on Ask the Podcast Coach, we're diving deep into the mysterious world of podcast shareability - uncovering the secret sauce that transforms good content into must-share moments. From emotional triggers to building trust, we'll break down exactly what makes listeners hit that share button and spread the word about their favorite shows."

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<...


Who Will Be the Next Marc Maron?
#534
06/07/2025

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Sponsors:
PodcastBranding.co - They see you before they hear you
Basedonastruestorypodcast.com - Comparing Hollywood with History?

Mentioned In This Episode

School of Podcasting
https://www.schoolofpodcasting.com/join

Podpage
http://www.trypodpage.com

Home Gadget Geeks
https://www.homegadgegeeks.com

Ecamm Live
https://supportthisshow.com/ecamm


[00:00:00] Introduction and Greetings

...


What Do We Need to Stop the Scroll?
#533
05/31/2025

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Today we start off by talking about using social media to promote your show, and what it takes to get someone to stop the scroll, and come listen to your show (hint: it's not "episode 16 is out!). 

This podcast uses chapters to make it easy to skip to different topics. 

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Basedonastruestorypodcast.com - Comparing Hollywood with History?

Mentioned In This Episode

Sc...


What Does Advanced Podcasting Mean?
#531
05/24/2025

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In this episode, we talk about the unpredictability of podcasting when things like power outages shut things down, strategies for running better interviews, and the importance of prepping your guests and your own questions. We dig into what actually makes a podcast “advanced,” swapping thoughts on whether it’s about the gear, the content, skill, style, or just deeper expertise, and debate the value and pitfalls of reading guest bios and how to make your intros less boring. 

We explore why podcasting should stay fun (using Kevin Chemidlin’s rebrandin...


Obsessing Over Downloads and Metrics
#531
05/10/2025

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Spotify announced that it is to add a “play” count, visible within the app, for all podcasts. “Plays will capture engagement across audio and video content on Spotify.” Do we care?

Sponsors:
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Basedonastruestorypodcast.com - Comparing Hollywood with History?

Mentioned In This Episode

School of Podcasting
https://www.schoolofpodcasting.com/join

Podpage
http://www.trypodpage.com

Hom...