My .4 Cents

This week we have Troy Tittley guitarist and vocalist of Nuns of the Tundra who is also an expert music marketer. We talk about how lazy content can succeed, hooks that will make you pop off and then how to be a one person record label. Then behind the paywall we talk about SMS vs Email and Tiktok vs Instagram in 2026!

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This week Joshua Powell joins the show for a round of "F***, Marry, Kill", then we talk about the state of physical media and how to book DIY shows. Plus we have a really insightful interview with Ronan from Boost Collective about their amazing platform!

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This week on the pod we talk about the issues Distrokid is facing, how to get played on the radio and when not to drop. Then Matt interviews Dan Carucci about Tipify!

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This week on the pod we’re talking about the potential death of user playlists on Spotify and how Qobuz and Spotify technically pay the exact same rate.

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Andrew Southworth and Dustin Boyer explore how Spotify secretly crushed AI music, and the Ed Sheeran drama. Plus Andrew interviews the founder of SubmitHub, Jason Grishkoff, where they talk about where SubmitHub fits in your music marketing stack, how they recently banned AI music from the platform and his advice for emerging artists.

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This week on the pod we ask if Stella Lefty is ruining the music business, what the big problems are with music tech and Matt interviews Steve of Does it Doom about gear endorsements! It's a good one!

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This week on the pod we ask if music videos are even worth it - and if you should book your own festival! We also have the good folks at Music Ally about the hard work they do as a music industry trade publication.

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In this episode of My Point 4 Cents Andrew Southworth, Matt Bacon and Rom Villarica talk about how music marketing changes from $0 to $10k and how marketing changes at different stages of your career. This episode also features an interview with Jason Lekberg where he talks about marketing and strategy for artists like Steel Panther and Gwar.

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We have Joe Nelson on the show to talk about his label Trust Records, catalog acquisition, packaging and DIY music. Andrew interviews Tim Weber, the founder of Groupd, where they talk about how artists should think about monetization, why most artists struggle with fan retention and how Groupd can help.

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Music Lawyer John Strohm joins the podcast this week with semi regular co host Ryan Schutte and Matt Bacon to talk about what artist development means, his success managing Abigail Rose and the future of AI Music Legislation!

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This week on My .4 Cents we have special guest Raechel Whitchurch and talk tour booking and marketing, Australian music industry and so much more!

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This week on My Point 4 Cents, Andrew Southworth and Matt Bacon talk about how streaming platforms actually pay music artists, what NOT to post on social media as well as where music artists should run ads online.

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This week on My Point 4 Cents Matt Bacon and Andrew Southworth talk about what actually matters for organic content on Instagram, DistroKid getting acquired by a private equity company and how Playstation getting rid of physical discs matters for the music industry.

The episode also features an interview with Troy Tittley (Nuns of the Tundra) where we talk about organic growth strategies for TikTok and other platforms, including which tactics and platforms work best right now for music artists.

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This week on My Point 4 Cents Dustin Boyer and Andrew Southworth talk about what it takes to scale a song to be a 'hit song', and Tidal now automatically flagging and demonetizing 100% AI generated music. The episode also features an interview with legendary agent Jordan Burger, where he talks about why he doesn't want to sign your band.

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In this weeks episode of My Point 4 Cents, Andrew Southworth, Ryan Schutte and Matt Bacon talk about the different roles in live music, general concert promo and the drama around Stick Figure.

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In this episode of My Point 4 Cents Matt Bacon, Jesse Cannon and Andrew Southworth talk about Spotify's new video feature, and the new tool that you can use to see if AI platforms stole your music for training data.

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This week on My Point 4 Cents Matt Bacon, Andrew Southworth and Dustin Boyer give as much music marketing advice as they can in under 1 minute, talk about why you shouldn't ask people to listen to your music, how to build lore around your music and if cover songs help or hurt your music career.

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On this week's episode of My .4 Cents Dustin Boyer, Ryan Schutte, Andrew Southworth and Matt Bacon talk about Spotify & UMG's new AI remix / cover feature and the death of repost pages on Instagram. The episode also features an interview with Jadd Shickler (Blues Funeral Recordings, Magnetic Eye Records) talking about what record labels are looking for, the role of the label in 2026 and what it takes to build a scene.

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This week on My Point 4 Cents Matt Bacon and Andrew Southworth talk all about running Meta ads for music marketing. Including effective cheap ads, what content works best and the different types of campaigns that work for music. The episode also features an interview with Rom Villarica (AZKAL), the founder of Flowstage, a site and app that makes it easy for music artists to create content for social media and ads at scale.

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This week on My .4 Cents Matt Bacon, Izzy Guti, Dustin Boyer and Andrew Southworth talk about millennial vs gen z marketing and CharliXCX's new song rollout, Megan Trainor's branding switch and blue dot fever. The episode also features an interview with Mark Jourdian of Good Harbor who runs a management company working with artists like boygenius, Father John Misty, Mitski and more.

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In this week's episode Andrew Southworth, Dustin Boyer and Grayson Flatness talk about Spotify's new artist verification system (and it's problems), as well as Grayson's 360 artist creative agency NBHD. The episode also features an interview with Simon and Luke of Chapters Music, who have produced music for Olivia Rodrigo, Madonna, Gabbie Hanna, Carpenters and many more.

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In this week's episode of My .4 Cents Matt Bacon, Stevie Red McMinn, Andrew Southworth and Dustin Boyer talk about if great music beats great marketing, and the continued drama behind Chaotic Good Projects and their marketing of Geese. The episode also features an interview between Matt Bacon and Kyle Weber of Indie on the Move where they talk about how indie artists can plan shows and tours.

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In this week's episode of My .4 Cents Dustin Boyer, Alex Bochel, Matt Bacon and Andrew Southworth talk about Justin Biebers game changing Coachella performance, organic content vs Meta ads and Chaotic Good Projects crazy fan page / theme page TikTok marketing strategy.

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This week on My .4 Cents Andrew Southworth, Matt Bacon and Jesse Cannon chat with Rob McDermott about what it was like managing Linkin Park during their first several albums, and how they grew through community building activities and street teams.

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This week on My Point Four Cents, Andrew Southworth, Jesse Cannon and Dustin Boyer talk about Spotify's new artist profile protection feature and how Chappell Roan's recent drama may have been manufactured as a publicity stunt.The episode also features an interview with GameboyJones where they talk about microgenres and how he made his music go viral.

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This week on My Point Four Cents, Andrew Southworth, Dustin Boyer and Matt Bacon talk about how Apple Music is adding AI disclosure tags and how China is now the 4th largest streaming country on Earth. The episode also features an interview wtih John McEntee of Incantation where they talk about the music touring landscape today and how its changed over time.

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This week on My Point Four Cents, Dustin Boyer, Maddie Elyse, Andrew Southworth and Matt Bacon talk about how labels are no longer chasing TikTok virality, but instead focusing on super fans, and how to avoid getting scammed by artist and label service companies. The episode also features an interview with Sam Duboff, the Global Head of Marketing & Policy at Spotify, where he talks about how Spotify actually pays artists, how the 1,000 stream threshold works, the 2026 Loud&Clear report and more.

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This week on My Point Four Cents, Matt Bacon, Dustin Boyer, Ryan Schutte and Andrew Southworth talk about Live Nation settling their anti-trust case and Spotify's 2026 Loud&Clear report. The episode features an interview with Morgoth Beatz to talk about his journey from playing guitar in metal bands to producing for artists like Juice WRLD and Machine Gun Kelly.

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This week on My Point Four Cents, Andrew Southworth, Matt Bacon and Dustin Boyer talk about a statement from Jimmy Iovine and article from Joel Gouveia that music streaming services are 'minutes away from being obsolete', how Suno users don't listen to music like normal people and some changes happening to the podcast. This episode features an interview with Eyal Levi (founder of URM Academy, Riffhard and guitarist of DAATH) where he discusses how music artists can succeed and how the industry has changed over time.

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This week on My Point Four Cents, Andrew Southworth, Matt Bacon and Jesse Cannon have a wide-ranging conversation sparked by Adam Neely’s latest video on AI music, Suno, and what it all could mean for musicians, creativity, and the future of the industry, along with updates on host changes and a rotating fourth chair while Jesse dives deeper into filming his documentary Why There’s No Money in Music. The episode also features an interview with Dave Cool (formerly of Bandzoogle, now at GigSalad) about a lucrative, often-overlooked way musicians can earn meaningful side income through private and corp...

In this episode of My Point Four Cents, Jesse Cannon, Dustin Boyer, Matt Bacon, and Andrew Southworth dive deep into the recent news that music distribution giant DistroKid is apparently up for sale. The crew explores whether this could mean notorious customer service improvements, unpacks why user support has become so problematic across various distribution platforms, and how profitability and automation may be influencing decision-making at the top. Jesse shares his conversation with Joshua Redbeard, the influential host of Short, Fast, Loud, and co-founder of Grayscale and Ninth Life Records, illuminating how passion and punk rock ethics shaped his...

Jesse Cannon, Andrew Southworth, Dustin Boyer, and Matt Bacon discuss Spotify's colossal payouts to artists. As the conversation unfolds, they explore the intricacies of label deals and the reality behind Spotify's royalty distribution, offering insight into how record deals might impact earnings. The team also shares dos and don’ts in marketing, dispelling misconceptions around the effectiveness of certain strategies like influencer campaigns and pre-saves. Guest Maddie Elyse of Shark Attack and 19 Entertainment joins the discussion, shedding light on artist development post-reality shows like American Idol. The episode provides an intriguing blend of industry secrets and marketing truths, giving li...

Jesse Cannon, Andrew Southworth, Dustin Boyer, and Matt Bacon discuss the aftermath of TikTok's challenging week and its impact on content reach. The discussion delves into how artists are responding to changes in TikTok's algorithm and shifting their focus to platforms like Instagram and Threads. Jesse dives deep into an engaging interview with Chris Dalariva, the author of "Uncharted Territory," exploring the history and evolution of Billboard charts, the concept of hits being 'rigged,' and how music has transformed over decades. The conversation also touches on Anna's Archive, a site that controversially scraped Spotify's data, leading to massive...

In this episode, Jesse Cannon, Matt Bacon, Dustin Boyer and guest Ryan Schutte talk about the implications of TikTok's transition to American ownership, highlighting the onset of censorship and algorithm changes. The discussion explores the confusion and frustration among creators due to shadow banning and restricted content visibility, suggesting the platform's recent actions could potentially alienate its user base. The conversation shifts to an interview with Johnny Fiaconi, shedding light on the thriving opportunities within the cover band scene, particularly for his band, The Dreamboats. Fiaconi discusses the stigmas and economic opportunities in playing cover music, showcasing how it's...

In this special episode filmed live at NAMM, the team talks with a wide range of attendees and musicians about music promotion, branding, and the evolving landscape of social media marketing for artists. Topics include growing email and SMS lists, balancing creative authenticity with engaging content, pitching for sponsorships, running effective ad campaigns on small budgets, and building a standout image in a band. The discussion also touches on how artists can leverage their DIY roots, navigate the challenges of ads that underperform, and find their niche audience. With insights from real artists and experts in various aspects of...

Matt Bacon, Jesse Cannon, Andrew Southworth, and Dustin Boyer delve into a variety of topics surrounding the music industry, particularly focusing on innovations at Spotify and the integration of AI in marketing and music production. They discuss Spotify's new features like listening activity and the controversial "about the song" feature, which pulls third-party data to enhance song information. The episode also features an interview with Howard Bullows, an AI marketing professional and independent artist, who shares insights into how AI is revolutionizing the music creation process. Howard highlights the impact and ethics of AI tools in both the marketing...

Andrew Southworth, Dustin Boyer, Matt Bacon, and Jesse Cannon kick off the new year by diving into the controversial subject of Drake's alleged involvement in a RICO case, touching on issues of illegal gambling, money laundering, and the ethics of stream manipulation. The conversation then shifts to predictive insights for music marketing strategies in 2026, exploring potential shifts in content trends towards more authentic and raw video formats. Behind a membership barrier, an exclusive discussion unfolds, covering Spotify's Discovery Mode and its new video feature's implications for artists. Excitingly, they announce their upcoming tour, emphasizing the community-building aspect of their...

In this candid interview, Blasko, formerly associated with iconic acts like Ozzy Osbourne and Rob Zombie, shares his dynamic journey through the music industry, beginning with his early inspiration from Kiss. Starting in 1985, he transitioned from aspiring drummer to bassist, joining bands like Cryptic Slaughter in his teenage years, and later making significant strides with Rob Zombie and Ozzy Osbourne. Beyond performing, Blasko delves into the business side of music, co-founding a management company handling artists such as Black Veil Brides and Zakk Wylde. His career highlights the importance of authenticity, audience connection, and adaptability in navigating the ever-evolving...

In this interview, Luke Mansell, the creator of Music Stacks—a platform known for being a vital resource for musicians—dives into the intricacies of his creation. Music Stacks presents Spotify data in a user-friendly manner, providing insights like the key, tempo, and energy levels of songs, and tracking the popular Spotify popularity score. Luke explains his initial motivation behind the platform's creation, citing the lack of ads and quality user experience as key differentiators. Over time, the platform evolved to include Music Stacks Metrics, allowing users to track their music's popularity score history and examine the impact of mark...