Best of LinkedIn: Strategic B2B Marketing

Modern ABM: Building a Data-Driven, AI-Powered Revenue Strategy

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence

This edition is brought to you together with our partner B2B Marketing. Don't miss out on their upcoming conference - The Global ABM Conference in London. Find the link of the conferences in the description. https://events.b2bmarketing.net/abmconference/booktickets<...

AI Search in 2026: GEO, AEO, and the Evolution of Digital Visibility

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition examines the profound shift from traditional Search Engine Optimisation (SEO) to Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) as AI transforms how buyers discover brands. Experts discuss the transition from simple...

LinkedIn Marketing in 2026: Trusted Authority, Employee Advocacy, and AI-Driven Growth

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive strategic framework for mastering LinkedIn in 2026, highlighting a shift from simple networking to building trusted authority. Key contributors explain that virality now depends on hyper-specific content, proof-based posts, and the effective use of video and images to stop the scroll. Strategic insights reveal that the platform's algorithm increasingly prioritises meaningful engagement metrics, such as saves and sends, over traditional likes. Furthermore, experts emphasize employee advocacy, demonstrating that...

Partner Ecosystems in 2026: Co-Selling, AI, and Revenue-Driven Growth

We curate most relevant posts about Channel Marketing & Partner Ecosystem Insights on LinkedIn and regularly share key takeaways.We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition explores the shifting landscape of modern enterprise partnerships, highlighting a move away from traditional resale toward ecosystem-led growth and co-selling. Industry leaders emphasize that successful partner enablement now focuses on business outcomes and data-driven integration rather...

MarTech in 2026: Agentic AI, Autonomous Marketing, and Intelligent Operations

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition provides a comprehensive overview of the evolving MarTech landscape in 2026, focusing heavily on the shift towards agentic AI and autonomous marketing operations. Experts outline a transition from traditional campaign-based models to intelligent operating systems where AI agents manage...

Go-to-Market Strategy in 2026: AI, Revenue Operations, and Scalable Growth

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks

This edition outlines a significant shift in go-to-market (GTM) strategies for 2026, moving away from legacy sales models toward AI-driven GTM engineering and Revenue Operations. Experts emphasize that success now requires precise Ideal Customer...

Business Events in 2026: AI-Powered Engagement, Lead Generation, and Event Strategy

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence

This edition offers a comprehensive collection of strategic insights and actionable advice for mastering modern business events and trade shows. Industry experts argue that genuine business strategy—defined by clear objectives and specific target audiences—must always precede logistics like booth design or venu...

Account-Based Marketing in 2026: AI, Buying Groups, and Revenue-Focused GTM

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence

This edition highlights that modern account-based marketing (ABM) is shifting from a marketing-only tactic to a comprehensive go-to-market strategy that prioritises collective buying groups over single accounts. Industry experts argue that success depends on a solid data foundation and seamless alignment between sales and...

B2B Go-to-Market in 2026: AI Answer Engines, Agentic Workflows, and Hybrid Sales

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition examines the landscape of B2B go-to-market strategies is undergoing a profound transformation as AI answer engines begin to outperform traditional search engines in lead conversion. Current data suggests that brand visibility...

LinkedIn Marketing in 2026: Personal Branding, Authentic Engagement, and B2B Growth

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition outlines a significant shift in LinkedIn’s ecosystem, where personal credibility and topic-based relevance have replaced traditional broadcasting and direct connections. Modern strategies prioritise genuine human engagement over automated "slop", as the platform’s algorithm now penalises AI-generated content and artificial engagement pods. Individual employee profiles have emerged as more influential than corporate pages, driving higher reach and facilitating B2B conversions through authentic storytelling. Data suggests that concise, pers...

Partner Ecosystems in 2026: AI, Marketplace Growth, and Revenue-Driven Partnerships

We curate most relevant posts about Channel Marketing & Partner Ecosystem Insights on LinkedIn and regularly share key takeaways.We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition provide a comprehensive analysis of the evolving partnership landscape in 2026, emphasising that strategic maturity and operational excellence have replaced mere "logo collecting." Industry leaders argue that tier progression and marketplace presence are now table stakes...

Marketing Technology in 2026: AI Orchestration, Agentic Workflows, and Smarter Decision-Making

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition examines the 2026 marketing technology landscape, emphasizing a transition from traditional software management to AI-driven orchestration and agentic workflows. Industry experts argue that modern success depends more on operational maturity, data freshness, and clear ownership than on simply...

From Sales Funnels to AI Systems: The Evolution of GTM

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks

This edition outlines the modern evolution of go-to-market (GTM) strategies, shifting from siloed sales and marketing tactics toward integrated, AI-driven operating systems. Expert contributors emphasise that successful growth requires a strong strategic...

Strategic Event Marketing: AI, Human Connection, and Pipeline-Driven Growth

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence

This edition explores a shift in event marketing away from mere attendance and towards strategic pipeline generation and business impact. Experts argue that successful events require clear objectives established well before selecting venues or booths, moving beyond "vanity metrics" like badge scans to track...

Account-Based Marketing in 2026: Agentic AI, Personalisation, and Revenue Growth

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence

This edition examines the modern evolution of Account-Based Marketing, highlighting a strategic shift from broad corporate targeting to the precise mapping of complex buying committees. It illustrates how agentic AI has drastically reduced the costs of hyper-personalisation while significantly increasing pipeline opportunities for teams...

AI in B2B Marketing: Strategic Judgment, Answer Engine Optimisation, and Human-AI Collaboration

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

The provided sources examine the transformative impact of artificial intelligence on marketing and sales, shifting focus from sheer output to strategic judgment. Experts argue that while AI agents can automate routine workflows, such...

LinkedIn Marketing in 2026: Personal Branding, Organic Reach, and Authentic Engagement

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition explores the evolving landscape of LinkedIn marketing, highlighting a shift from broad reach to highly-targeted relevance. Industry experts suggest that individual personal brands are now more influential than corporate accounts, particularly as AI search engines use member profiles to vet business credibility. The data indicates that organic engagement, such as post saves and platform-native writing, significantly outperforms automated outreach or artificial content. Effective lead generation currently relies on concise, human-centric...

The Future of Channel Marketing: AI, Partner Ecosystems, and Revenue-Driven Growth We curate most relevant posts about Channel Marketing & Partner Ecosystem Insights on LinkedIn and regularly share key takeaways.We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition analyse the current channel marketing trends highlights a strategic shift from merely increasing partner headcount to orchestrating ecosystem impact. Modern leaders are focusing on active revenue generation over vanity metrics, noting that a small minority of...

The Future of Marketing Technology: Agentic AI, Data Integration, and Intelligent Automation

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition explores the rapid transformation of the marketing technology landscape as it shifts toward an agentic AI framework. Experts highlight how autonomous agents are moving beyond simple content generation to handle complex workflows, including inbox summarisation...

The Future of Go-to-Market: GTM Strategy, Revenue Growth, and Cross-Functional Alignment

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks

This edition outlines a comprehensive framework for viewing Go-to-Market (GTM) strategies as integrated commercial systems rather than isolated events or sales functions. It emphasizes that sustainable success requires cross-functional alignment across...

The Future of B2B Events: Human Connection, AI, and Revenue-Driven Experiences

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence

This edition examine a significant shift in the event industry toward strategic business outcomes rather than traditional vanity metrics like booth foot traffic. Industry experts argue that as AI-generated content saturates digital channels, in-person gatherings are becoming the primary vehicle for...

Account-Based Marketing in 2026: AI-Powered Personalisation, Sales Alignment, and Revenue Growth

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence

This edition outlines the strategic shift in B2B marketing toward account-based models that prioritise quality over quantity. Experts emphasise that successful programs rely on sales and marketing alignment, moving away from broad lead generation to focus on specific, high-value decision networks. Contributors...

The Future of B2B Marketing: AI Search, Generative Engine Optimisation, and Agentic Commerce

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition outlines a fundamental shift in B2B marketing, where a brand’s success is increasingly defined by its visibility and citations within AI search engines rather than its own website co...

LinkedIn Strategy in 2026: Social Selling, Personal Branding, and Authentic Engagement

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition explores the evolving landscape of LinkedIn strategy, focusing on the shift from superficial metrics to human-centric authority. Central to this discussion is the Social Selling Index (SSI), a four-pillar score that serves as a diagnostic tool for profile health and recruiter visibility. Contributors emphasize that individual profiles now vastly outperform corporate pages, making employee advocacy and founder-led content essential for business growth. Experts warn against "AI slop," noting that the...

The Future of Channel Marketing: AI, Cloud Marketplaces, and Outcome-Driven Partnerships

We curate most relevant posts about Channel Marketing & Partner Ecosystem Insights on LinkedIn and regularly share key takeaways.We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition examines text details a significant evolution in channel marketing strategy, highlighting a transition from tracking simple partnership counts to measuring tangible financial outcomes. Modern hyperscalers and software vendors are now prioritising marketplace transactions...

The Future of Marketing Technology: Agentic AI, Data Governance, and Marketing Automation

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition examines the modern marketing technology landscape is undergoing a significant transition from the mere accumulation of software to the disciplined governance and orchestration of existing digital assets. Current industry shifts highlight a move towards warehouse-native...

The Future of Go-to-Market: AI, GTM Engineering, and Data-Driven Revenue Growth

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks

This edition focuses on the modern go-to-market landscape which is currently undergoing a significant shift as systems and automation begin to outpace the human talent required to manage them. This transition...

The Future of Field Marketing: AI, Event Intelligence, and Revenue-Driven Engagement

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence

This edition examines the evolving landscape of field marketing and event strategy, emphasising a shift from mere logistics to revenue-driven outcomes. Industry experts advocate for data-led decision making, where success is measured by pipeline generation and audience quality rather than total attendance...

The Future of Account-Based Marketing: AI Automation, Sales Alignment, and Agent-Based Growth

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence

This edition examines the modern landscape of Account-Based Marketing (ABM) is currently defined by a tension between rapid AI automation and the fundamental need for organisational alignment. While AI agents are drastically reducing the time and cost required to execute complex...

AI-Driven Marketing 2026: From Generative Search to Human-Led Growth Ecosystems

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition examines the profound shift towards AI-driven marketing and sales, specifically highlighting the transition from traditional search to Generative Engine Optimization (GEO). Practical applications such as automated competitor research, agentic outbound prospecting, and streamlined content workflows...

LinkedIn Strategy in 2026: AI Rankings, Thought Leadership, and Revenue-Driven Engagement

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition examine the shifting landscape of LinkedIn strategy in 2026, highlighting a move away from generic automation toward authentic professional expertise. A major update to the platform’s AI-driven ranking system, often referred to as 360Brew, now prioritises niche authority and meaningful conversation over traditional engagement metrics like likes or hashtags. Experts recommend adopting employee-led content and direct messaging frameworks to bridge the gap between social visibility and quantifiable revenue. While generative AI...

The Future of Partner Ecosystems: AI-First Strategies, Agentic Workflows, and Outcome-Driven Growth

We curate most relevant posts about Channel Marketing & Partner Ecosystem Insights on LinkedIn and regularly share key takeaways.We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition highlights a fundamental shift in partner ecosystems as businesses transition toward an AI-first operating model. Strategic leaders emphasize that success now depends on specialised workflows and agentic AI capabilities rather than generalist...

The Future of MarTech: Building Intelligent, Unified Growth Ecosystems

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

The provided sources explore a fundamental shift in the MarTech landscape, where the focus is moving from isolated tools to integrated infrastructure and data clouds. Industry experts highlight how Customer Data Platforms (CDPs) are evolving, with traditional models being challenged...

The Rise of GTM Engineering: Building AI-Powered Revenue Engines

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks

This edition focuses on the rapid emergence of GTM Engineering as a critical new discipline that bridges the gap between software development and revenue operations. This shift focuses on building automated systems and...

Beyond the Booth: How B2B Events Are Becoming Revenue Engines

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

We at Frenus supports clients with identifying target attendees for events, crafting outreach that cuts through the noise, and driving qualified registrations through strategic LinkedIn engagement. You can find more info in the description: https://www.frenus.com/usecases/linkedin-event-outreach-attendee-acquisition

This edition collectively examines the evolving landscape of corporate events and field marketing in 2026, shifting the focus from mere logistics to strategic revenue generation. Experts argue that successful trade...

AI-Powered ABM: Aligning Teams, Targeting Accounts, Accelerating Growth

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence

This edition provides a comprehensive overview of modern B2B growth strategies, focusing heavily on the evolution of Account-Based Marketing through artificial intelligence. Industry experts argue that traditional marketing funnels are failing, necessitating a shift from vanity metrics toward revenue-aligned systems that target specific high-value...

AI Visibility 2026: From Search Rankings to Human-Guided Growth Engines

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

This edition examine the transition from traditional search engine optimization to AI visibility and generative engine optimization. These texts highlight how brands must now ensure they are cited and recommended by AI assistants like ChatGPT, Claude, and...

The Modern LinkedIn Strategy: Content, Credibility & Conversions

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition outlines the evolving landscape of LinkedIn in 2026, shifting from a simple networking site to a sophisticated revenue engine. Experts emphasize the importance of social selling, suggesting that authentic, human-centered content and strategic commenting significantly outperform traditional cold outreach. Several contributors highlight the rise of employee advocacy, where brands empower staff to act as creators and ambassadors rather than mere distribution channels. The texts also detail algorithmic shifts, noting that the platform now prioritizes...

The Future of Channel Ecosystems: AI-Driven Execution, Partner Activation & Marketplace Growth

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive analysis of the evolving partnership and channel ecosystem landscape as it approaches 2026. The collection highlights a critical shift from traditional, administrative partner management toward AI-driven execution and ecosystem orchestration to secure predictable revenue. Key themes include the necessity of compensation neutrality for sales teams, the importance of partner activation over sheer recruitment volume, and the rise of cloud marketplaces as primary growth engines. Contributors also emphasise...

ond the CDP: How Agentic Data Infrastructure Is Redefining Modern Marketing

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it

The provided sources examine the 2026 marketing technology landscape, focusing on the transition from traditional software stacks to agentic AI operating models. Experts argue that strategic architecture and data governance are now more important than individual tool selection, as...