Grow With Kara

Patrick Barone has spent decades becoming one of the country’s leading authorities on DUI defense.

He has written more than 130 articles, teaches other lawyers, speaks extensively, and has authored Defending Drinking Drivers for James Publishing since 2006.

He is also aggressively experimenting with AI.

And he is unusually candid about where it works – and where it doesn’t.

In this on-demand interview, Patrick discusses how deep specialization helped build his reputation, how he uses ChatGPT, Claude and legal research platforms differently, why his firm abandoned an AI intake agent after...

Michigan family law attorney Tyler Bailey didn’t build his social following by posting legal tips all day.

He started with Northern Michigan, relationships, sports, humor, and everyday life—building genuine connections with people before legal content became part of the mix.

Today, Tyler has developed a sizable, highly engaged audience on TikTok and Instagram, and that audience is beginning to generate real clients for his family’s divorce firm.

In this on-demand interview, Tyler discusses what actually drove his growth, why attorneys may need to stop trying to sound so polish...

What You’ll Learn

In this practical Marketing Lab session, Jonathan Dichter shares how his growing DUI practice is thoughtfully implementing AI and automation to improve operations without sacrificing client service or confidentiality.

Topics include:

Fransisco Wiles and his team currently manage more than $400,000/month in Meta and Google ad spending for law firms.

In this on-demand interview Fransisco shares the strategies techniques and systems currently producing strong Meta ad performance for legal practices.

In the interview he explains:

What if a single book could transform your practice? For Joel Ankney, it did.

After publishing a book in a focused niche, his solo law practice grew 67% over a six-to-seven-year period, with continued annual growth of around 10%.

But the results didn’t happen overnight. In fact, the first year produced fewer than 100 sales. Then everything changed.

In this on-demand interview, Joel shares how a simple idea turned into a long-term growth engine for his firm. Inside, you’ll learn:

In 2019, Hillary Walsh opened her immigration firm. Six years later, she leads a 150-person team.

In this on-demand interview, Hillary explains exactly how she did it: using a bold marketing investment, disciplined systems, and a powerful brand strategy.

What You’ll Learn

How she fuels growth:

How she reduces chaos:

James Gallagher helps law firms get their systems in order.

In this on-demand interview, James explains why most attorneys don’t need more leads; they need better follow-up, smarter staffing, and streamlined operations.

You’ll learn:

How do you grow a personal injury firm 33% per year … without relying on billboards or heavy ad spend?

Skinner Louis did it by focusing on his community, speaking their language (literally), and building scalable systems that blend human empathy with automation.

In this 38-minute on-demand interview, Skinner shares:

In just six years, Chris Keller has grown his personal injury firm from a solo operation to an 80+ person, multi-state powerhouse – with 60% of cases still coming from referrals.

In this honest and practical 41-minute interview, Chris shares how he:

If you...

Referrals are the highest-converting, lowest-cost leads your firm will ever get — but most lawyers don’t have a system for generating them.

In this free 25-minute webinar, you’ll learn exactly how four successful attorneys built thriving practices by staying top of mind, building trust, and asking the right way.

💡 What You’ll Learn:

✔️ The simple scripts attorneys use to confidently ask for referrals
✔️ How to stay visible to past clients, lawyers, and referral partners
✔️ The key habits that turn one referral into many
✔️ What to send, say, and post to stay top of mind
✔️...

When Laura Ramos James launched her personal injury firm in 2018, she had no cases, no office, no staff … and no referrals.

Today, her values-driven firm in Austin employs 20 people and grows steadily each year through creative referral-building and rock-solid client communication.
In this 28-minute interview, Laura reveals:

In 2016, A.J. Bruning started his firm with his father, brother, and a single paralegal.

Today, his team spans 3 states, employs 70 people, and was just named to the Inc. 5000. In this 34-minute on-demand interview, A.J. walks through the systems and marketing that fueled 150% growth in the last two years.

You’ll learn:

When Sargon Khananisho launched his PI firm in late 2019, the pandemic hit just months later. Instead of pulling back, he doubled down on relationships, both within his Assyrian community and beyond.

Today, SKG Injury Law operates in three states, is expanding to six more, and boasts a 615,000-strong Instagram following … all while maintaining high-touch, personalized client service.

In this 28-minute on-demand interview, Sargon shares:

Kari Ramos launched her Phoenix personal injury firm on a two-day deadline—with no marketing, no ad budget, and no automation.

Today, she leads a busy, referral-fed practice built on genuine client care, deep community relationships, and a refusal to sacrifice personal touch for speed.

In this 32-minute interview, Kari shares:

Sam Aguiar turned his first-year experience driving across Kentucky to visit new clients into the foundation of a 45-person, referral-powered law firm.
Today, 60% of his firm’s cases come from past clients and word-of-mouth. His strategy? Go over the top—every time.

In this 47-minute interview, Sam shares:

Julian Gomez’s firm runs lean, but handles some of the heaviest cases—paralysis, death, and major commercial vehicle injuries. And he built it all with authenticity, relationships, and systems.

In this 39-minute interview, Julian walks through:

Whether...

In just three years, Zino Osehobo built a 26-person criminal defense firm fueled almost entirely with leads from Instagram. 

He generates 400 leads monthly, qualifies 150, and signs 20 clients—all while spending one Saturday a month on content creation.

In this 33-minute on-demand interview, Zino shares:

In 10 years, attorney Reza Torkzadeh has built a 62-person injury firm in the competitive SoCal marketplace.

The firm has consistently grown 20-25% per year, and is on track for 30% this year. That growth has been driven by a heavy focus on customer service and a broad-based marketing effort.

However, the firm is spending only 10% or so of its revenue on marketing, while most owners of comparable injury firms are spending 25% and more. 

In this session, Reza explains how he generated this super efficient growth:

In 12 years New York medmal and injury lawyer John Fisher has assembled a powerful lawyer-referral network that sends him a steady flow of catastrophic injury cases from which he selects only the strongest.

He credits 'streaking' for his success, helping him to build up a collection of favorable online reviews, expand his vast referral partner network, and even lose 28 pounds.

You'll learn how streaking works, why it is so effective, and the many ways it can be used to improve your firm and yourself.

During this session, John explains how he:<...

Attorney Jennifer Gore-Cuthbert launched her 30-person personal injury firm 9 years ago, and since then has collected over $100 million in settlements for more than 5,000 clients.

She has been doubling revenue most years by blending traditional and digital marketing techniques.

During this session, Jennifer explains her data-driven approach to growth and will detail how:

Discover how these proven strategies can work for your firm at Jam...

In only 2 years Miriah Soliz has grown her injury firm in the competitive Houston market  to a team of 8 handling 100 open case files. 

She has done it by relying on her Instagram, Facebook, and TikTok posts to bring in 99% of her clients.

Discover how she has been steadily improving the targeting of her organic and boosted social posts with audience selection and content choices.

During this session, you'll learn what Miriah does to keep quality prospects calling her firm. She will share how:

In 8 years Darl Champion has grown his Atlanta-area injury firm to 13 people handling about 200 open files. He has structured his firm so it has the people and processes in place to work on smaller cases while he focuses on the higher-value cases.

Initially he pursued attorney referrals, but has now broadened his marketing channels to include SEO, PPC, social media, and client referrals.

During this session, you'll learn how Darl maintains his preferred mix of high-value and smaller cases. He will share how:

In 13 years Bert Parnall has built one of the largest injury firms in New Mexico, now totaling 12 attorneys and 69 people.

Yet his marketing and advertising spend has been only 10-12% of revenue, this year running at 9% because business is ahead of projections. 

In this session, Bert will break down his media spend by percentage so you can learn exactly what drives his new business. He also names the vendors he uses and is happy with.

Learn what Bert is doing to keep the magic happening, plus hear him share how:

Business litigator Mitch Jackson is a master at putting himself in front of technology entrepreneurs and demonstrating his understanding of their turf.

His writing and speaking regularly build his brand as a technology leader, and keep him top of mind with his prospects.

He has also created a social following that generates referrals from all over the nation.

You will get an inside look at how Mitch is using the metaverse to engage and wow prospects, and how he plans to use it to do the same with insurance adjusters and...

Personal injury attorney Mauro Fiore has personally tried over 50 cases before a jury, and his firm has recovered over $250 million for its clients.

Now he's sharing what marketing strategies bring in his clients, which he has tested over the decades as he has built his 30-person SoCal injury firm. 

Referrals from personal connections are a major source of business for Mauro. He also joint ventures with a major local advertiser, and successfully uses non-branded advertising.

During this information-packed session, Mauro explains how:

Alex Northover launched his Atlanta personal injury practice only 18 months ago, but already has 400 open case files, 3 attorneys, and 6 paralegals in his young firm.

Outside of paying for meals with potential referral sources, he spends little on marketing and nothing on the traditional sources of injury clients – SEO, PPC, radio, TV, and billboards.

So how does he do it? One of Alex’s two primary growth levers is accepting cases that have been rejected by multiple local injury firms, and then obtaining solid settlements.

During this session, Alex walks us through both...

Joe Volta moved to the Carolinas only 3 years ago, but he already has 111 open injury case files. Amazingly, he spent zero dollars generating those cases and most have come from referral partners he gained by networking online.

Joe reaches out to national marketers online, offering to handle their cases in the Carolinas and then focusing on making the referring attorneys look good. 

During this session, Joe explains:

Marc Wasserman and his brother have built a huge brand in their firm Pot Brothers at Law and its trademark saying, ‘Shut the Fuck Up.’ Their startup story is an interesting one, and driven entirely by free networking and organic social media.

Marc's firm now has 485,000 followers on Instagram and 669,000 followers on TikTok.

The story shows the power of riding a demand wave, listening to your commenters, creating a memorable brand, and perhaps most important, creating a charismatic presence on social media.

During this session, Marc breaks down:

Matt Dubin started the Dubin Law Group, a greater Seattle injury firm, after being told by his financially-strapped employer to polish his resume. Lunches with referral sources and writing for SEO were his early marketing go-to’s.

Now growing rapidly with 4 offices, 10 attorneys, and 50 people total, Matt uses a full marketing mix that includes Google Ads, digital display ads, community events, TV, radio, and busboards.

He has a wanted-lead conversion rate of 92%, and has been rapidly growing revenues.

During this session, Matt explains:

After losing a referral source providing 60% of his cases, Mike Morse figured out how to replace those cases and, grow his firm from 30 employees to 170. His practice is growing 20% annually and does $150 million in settlements.

Along the way he has learned many lessons, including how to get out of your own way when it comes to delegation and the path to growth.

During this session, Mike digs into how he grew his practice, how he currently spends his marketing budget, and his most valuable marketing advice for hungry lawyers.

Mike explains:<...

In 10 years Tina Odjaghian has built a 15-person firm focusing on traumatic brain injuries and other catastrophic cases.

Social media is a key contributor, with Tina’s fashion, family, and law-focused personal Instagram page having 540k followers. 

Nurturing referral relationships is Tina’s other marketing focus.

Tina will dig into how she grew her practice, what she posts to her over half-million Instagram followers, and her advice for lawyers seeking to grow.

In this session Tina covers:

Justin Lovely works to be everywhere on his prospects’ phones. And interestingly, it all begins with his podcast.

Justin has developed an efficient process for creating high-interest content that ends up on all social media platforms. 

But Justin has also developed an effective approach for obtaining motorcycle cases, and shares his details about his highest ROI marketing channel. This is an interview you won’t want to miss.

Justin breaks down:

In just 4 years Nima Etemadian and his partner have built an exceptionally fast-growing injury firm in the competitive SoCal market. They doubled revenue their second year, tripled it their third year, and are on track to triple again this year.

Nima details the free marketing he used for this rapid start. And now in his fourth year his new clients continue to come organically.

Nima covers:

Brett Sachs graduated from Michigan State University College of Law with Cum Laude Honors. While attending Michigan State, Brett was awarded for his service in the Michigan State University College of Law Civil Rights Clinic, where he represented prisoners of the Michigan Department of Corrections from injustices brought upon them.

Brett has evaluated thousands of personal injury cases and has helped his clients receive the justice they deserve.

Prior to the inception of Sachs Law, Brett worked for a large personal injury firm out of Newport Beach before switching to an insurance defense...

Jason Melton launched his multi-specialty law practice in an under-served part of Florida, promoting it with organic SEO.  

But the firm plateaued until he joined a mastermind and was encouraged to add three other marketing channels. Now he uses PPC, Instagram, and one surprising channel.

In less than one year Jason has acquired more than 14,000 Instagram followers, and that channel is now delivering quality leads despite the large number of retirees in his region.

Jason has learned several critical marketing lessons, and during this session will explain:

Darryl Isaacs, aka The Hammer, last year spent $12 million on advertising and marketing. He also manages several marketing-oriented attorney mastermind groups.

As a result, Darryl knows a ton about what is working in marketing, and where you should place your marketing efforts and dollars.

In this session, he will explain:

Personal injury attorney Narimon Pishnamaz has rocketed to social media success, acquiring 38,000 Instagram followers and 127,000 TikTok followers in only 10 months. He added YouTube a month and a half earlier, and already has 650 subscribers.

Narimon obtains 30-40% of his new intake from social media.

In this session, he explains how you can:

Discover how these proven strategies can work for yo...

This week, James Publishing President Kara Prior sits down with impressive marketer, attorney Robert Simon.

He's the co-founder of the Simon Law Group, a personal injury firm in California and Texas that has recovered more than $250M for their clients. It's a family affair, with a team of 70 full-timers including Robert's co-founder/twin brother and many other relatives.

The firm's exceptional growth was achieved organically -- with no digital marketing investment whatsoever. Robert is super informative and entertaining on Instagram as @PlanetFunBob with more than 52,000 loyal followers.

He's also the co-founder of Justice...

Attorney Kyle Newman is a third-generation injury and medical malpractice lawyer in New York City. He has fought tirelessly for the rights of seriously injured New Yorkers for over 12 years.

With more than 100 jury trials under his belt, Kyle has a near-perfect trial record and over $100 million in verdicts and settlements for his clients.

He’s a husband, a father, and also happens to be super informative and entertaining on Instagram as @KyleNewEsq – where he has more than 20,000 loyal followers.

During the session we cover:

Attorney David Crum is the CEO of a $12,000,000 law firm group with three divorce and family law practices in New Mexico, Colorado, and Nebraska.

But, he’s also the co-founder of Cardinal Concepts, an agency that provides digital marketing and consulting services to family law firms across the country.

Cardinal Concepts is the only marketing agency co-founded and operated by divorce lawyers and marketers who remain in charge of their own high-level divorce firms.

During the session we cover: