The Austin Cohen Podcast

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I recently got back from a funeral, and it reminded me of something most of us know but rarely live like we know:

Nobody remembers the gifts. They remember the moments.

At the end of someone’s life, people do not usually talk about the presents, the money, the stuff, or the achievements. They talk about the trips, the traditions, the conversations, the way that person showed up, and how they made people feel.

In this episode, I talk about what I call The Funeral Test...

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Most practice owners think the “yes” is the win. A patient says yes to care, a team member agrees to a plan, or a client commits in the moment, and it feels like the hard part is done.

But the real work starts after the yes.

In this episode, I break down my framework for going beyond verbal agreement and creating real commitment. You’ll learn the five steps that help turn interest into follow-through, reduce drop-off, and create more clarity for the people you lead and serve.

If...

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Everybody loves to talk about revenue.

How much they make per month. 
How fast they are growing. 
How big the business is getting.

And revenue matters. Profit matters. The numbers matter.

But revenue is not the only scoreboard.

In this episode, I talk about why the people you surround yourself with will shape the life you build, the standards you keep, and the ceiling you eventually hit.

I share the story of a decision I made back in 2015 to connect with 52 pe...

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This past Memorial Day weekend, I stood ten feet away from Michael Murphy's dad while doing the Murph workout named after his son. Murphy was a Navy SEAL killed in Afghanistan at 29 years old. His dad drove to a CrossFit gym on a Monday morning to watch strangers honor him. I haven't stopped thinking about it since.

In this episode I talk about what that experience, along with doing a rainy 5K with my son Brody, made me realize about leadership. Not practice leadership. Personal leadership. The kind that happens at 5...

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Dr. Dan Bai from Close for Chiro joins me in a Chicago hotel room at 7:45 AM after MasterClass weekend, and we get into one of the most misunderstood topics in our profession: sales.

If the word "sales" makes you cringe, this one's for you. Dan breaks down why so many docs are stuck thinking they have to sell people something they don't want, when the truth is the opposite. Patients are walking through your door already at a yes. You're not closing them on day two. You're either keeping that yes...

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Every practice owner I talk to knows exactly what's broken in their business.

The number that's been red for three months. The doctor who isn't performing. The conversation they keep putting off.

They know. They just haven't done anything about it.

In this episode, I break down the exact system I use across all of my locations to stop tolerating problems and start solving them. It comes down to one rule: if something is red on your scorecard three weeks in a row, it goes on the...

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Two things changed my life. A fishing pole and a basketball. Neither cost more than $50. This episode is about why I bought them, what they reminded me of, and the friend I lost in his twenties who started all of it. If you've been grinding so long you forgot what it feels like to actually enjoy your life, this one's for you. Businesses don't grow. People do.

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Most clinic owners hire the same way. They sit across from someone, feel the energy in the room, and make the call based on personality.

I did it for years. And it cost me more than I can calculate.

In this episode I'm breaking down the one question I now ask every single person before I hire them. It's not about their resume. It's not about their technique. It's about where they're going.

The hire that stays and quietly lowers your standard is more expensive than the...

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Since Growth Summit and the Accelerator, I keep hearing the same thing from docs: I'm overwhelmed. Too much to implement. Too many things exposed. And my response every time is the same.

Good.

In this episode I'm talking about what that feeling actually means, why the docs who pull back at this point almost always end up in the same spot a year later, and what I've found is almost always underneath the overwhelm when I dig into it. Spoiler: it's not a business problem.

If you've...

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If every person in your life threw their biggest problem into the middle of a table and you could trade yours for theirs, would you?

Almost nobody does.

In this episode, Austin talks about the invisible weight people carry that we never see, why real gratitude lives deeper than any morning routine, and why the grass is almost never actually greener on the other side.

He gets honest about watching more than half a dozen people leave his organization chasing something better, and what most of them...

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In 2010, I was one year into building Corrective Chiropractic. I was grinding hard, doing everything myself, and convinced I was being responsible with money. Then my business coach caught me asking a valet for $2 change — and told me that single moment explained exactly why I was stuck.

This episode is the story of that conversation, what it revealed about the scarcity operating system running my entire life, and the slow, intentional work of rewiring it. We're talking about the gas tank you fill on empty, the laundry you do on your la...

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Most chiropractors write their core values at a weekend seminar and never think about them again. I did the same thing. Then I walked into one of my 13 clinics and realized nobody on the team could name a single one.

So I started over. I looked at every person I'd fired in the last three years and found the pattern. The people who didn't work out weren't bad people. They just didn't fit the values we actually operated by. We just hadn't named them yet.

In this episode I...

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You keep finding bad partners. Your team is disengaged. Your health is slipping. What's the common denominator? In this episode, I get honest about the hardest lesson I've ever learned as a business owner, a husband, and a father: everything around you is a direct reflection of who you are. I share the moment my wife called me out, why I've never gone a year without a goal that terrifies me, and what Adventure Summit 2026 in Jackson Hole has to do with all of it.

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His grandson said something I can't stop thinking about. We all die twice. Once when we take our last breath and again the last time someone says our name. This week I'm paying tribute to Dr. Guy Riekeman, a man who shaped my life, my practice, and my philosophy on health in ways I'm still discovering. I share the story of bribing a PF Chang's server to stretch a lunch to two hours so my buddy and I could ask him a hundred questions, the words he said to my dad on graduation...

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Your clinic's culture is off. Revenue is down. Your team is making excuses. So whose fault is it?

In this episode, Austin gets raw about the one trait he's seen separate the clinics that grow from the ones that stay stuck: extreme ownership. He shares three real stories from building over 20 chiropractic clinics, including the toxic hire he should have caught, the location he almost gave up on, and the leader he failed to lead.

Plus, Austin challenges you to run "The Circle Test" on the five people closest...

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What does a birthday voicemail have to do with keeping clients for life? Everything.

In this episode I'm posted up in an empty airport terminal with my buddy Ed Cunliffe, who started in door to door sales and now runs 80 offices with over 1,000 reps hitting the field every single day. We get into the 4 factors of impulse that get people to say yes (Jones Effect, Indifference, Fear of Loss, and Sense of Urgency), how to handle the "I'm happy with what I have" objection, and why the real secret to client...

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Everyone's using AI. But here's what no one wants to admit: your audience can tell. They can feel when your emails, your content, and your talks were assembled instead of lived. In this episode, I break down why people are running back to real human connection. Why run clubs are exploding, book clubs are back, and health festivals are packed. And what that means for anyone building a brand or a community. I share what happened when I chose to show up with real stories at Growth Summit instead of an AI-polished keynote...

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📩 Join the newsletter for weekly business & leadership insights:
http://eepurl.com/jghu5I

📸 Follow Austin on Instagram:
 @draustincohen

🌐 Explore events + resources:
 www.draustincohen.com

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It was a missed rep in the gym that sparked this episode.

In a moment where no one was watching, I had a choice. Count it and move on, or hold myself to the standard I say I believe in. That pause turned into a bigger question. Where else in life and business are we taking quiet shortcuts because no one is keeping score?

In this episode, I reflect on the unseen moments that shape who we become. The missed morning huddles. The rushed exams. The skipped transitions. The...

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In this episode, I break down how Growth Summit was built months in advance with intention, structure, and clarity. No guessing. A clear agenda. Trusted relationships. A capped room to protect community.

I share how this same framework applies directly to your clinic. From running better meetings, to building real team and patient connection, to getting clear on who you’re actually meant to serve.

Growth comes from intention, not chaos.
 Community is built on purpose, not by chance.

The question is simple:
 What are you...

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Most businesses don’t struggle because they lack options.
 They struggle because they offer too many.

In this episode, I share a simple principle from a 1950s shoe salesman that has shaped how I think about pricing, care plans, leadership, and even how I schedule meetings with my team: two options, not three.

We talk about why too much choice creates hesitation, how complex pricing slows patient decisions, and why clarity is one of the most underutilized leadership tools in chiropractic. This applies to patient conversations, car...

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A lot of chiropractors feel called to build something bigger. A second brand. A program. A new offer. Another stream of income.

But expansion without freedom usually just creates a more complicated version of the same problem.

In this episode, I break down why I believe freedom has to come first and how living at least 80 percent of your ideal schedule is the real prerequisite for building anything new. I share the honest story behind how Adventure Summit, Growth Summit, Chiro180, Empire, and Freedom Accelerator were created, not as...

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In today’s economy, inflation isn’t just raising prices. It’s raising expectations.

People still have money. They’re just done paying for average.

In this episode, I break down what I’m seeing in real time, from $300 dinners that felt forgettable, to gyms and service businesses quietly losing customers, to why average is no longer survivable in a world of constant evaluation.

I share how we’ve built excellence inside Corrective Chiropractic, why tools like the Spinal Health Score create trust instead of confusion, a...

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Back in 2016–2017, one relationship changed the entire trajectory of our practice.

Not an ad campaign.
 Not a new service.
 Not a viral moment.

A relationship.

In this episode, I break down why every single one of us is one relationship away from completely transforming our life and business. I share the story of how a partnership with a country club quietly opened doors we never could have forced, how one patient has referred over six figures of business year after year, and why relationships compound in w...

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In this episode, I sit down with Lauryn Brunclik for a real, unscripted conversation about what actually matters when you’re building something that lasts.

We talk about why most chiropractors burn out even when the practice is “doing well,” the difference between CEO time and just doing more admin, and why long-form conversations build trust in a way shortcuts never will.

This episode goes behind the scenes of podcasting, personal brand, leadership, wealth, and identity. Not the polished version. The real one. The part most people turn t...

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What Are You Tolerating That’s Costing You Growth?

As we move toward 2026, most conversations focus on what we want to add. New goals. New strategies. New habits.

This episode takes a different approach.

Instead of asking what more you need to do, I invite you to look at what you’ve been tolerating.

The quiet energy drains.
 The conversations you’ve been avoiding.
 The systems you know need attention.
 The decisions that once made sense but no longer serve where you...

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As 2025 comes to a close, I wanted to do something different.

Instead of highlighting wins, numbers, or milestones, this episode is about the lessons that were earned the hard way. The ones that came from uncomfortable conversations, tightening systems, leading teams, protecting family time, and learning where growth actually comes from.

In this episode, I share 25 lessons 2025 taught me, spanning leadership, business, patient experience, systems, community, and personal growth. These aren’t theories. They’re reflections from a year of building Chiro180, leading multiple clinics, creating events, and...

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What does transformation actually look like when nothing “breaks,” but something still needs to change?

In this episode, Austin Cohen shares the quiet, uncomfortable evolution from control to connection. He opens up about the early years of building his business, when everything ran through him, listening to phone calls, managing payroll hour by hour, and unintentionally limiting the growth of the people around him.

Through honest stories and reflection, Austin explores how an unhealthy version of high achievement and Enneagram 3 tendencies can shrink your world without you realizing it. He t...

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Most chiropractors are working hard.
 Seeing patients. Staying busy. Hitting the surface-level numbers.

But underneath all of that, there are a handful of numbers quietly shaping everything.

In this episode, I walk through the 7 numbers most chiropractors aren’t tracking, not because they don’t care, but because no one ever showed them where to look.

These numbers reveal:
 • Where growth is leaking
 • Why retention feels harder than it should
 • How patient experience actually breaks down
 • And where clarity creates momentum

Th...

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In today’s episode, I’m diving into one of the most important rhythms I’ve learned in business and in life: how you finish the year determines how you start the next one. I walk through the exact process I use every December — reviewing roles, assessing capacity for the coming year, and studying our New Patient Metrics from January until now — to get honest about where we’re aligned and where we’ve drifted.

I’ll also share what some of the great companies I study do at the end of their year. L...

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In this episode, I share one of the biggest patterns I’ve seen in my own life and in the lives of the most successful people I know. Before anything becomes real in your world, you have to be willing to see it long before it exists. I talk about the early days of Corrective Chiropractic, when I set alarms for 3 AM and 3 PM just to remind myself of the goal I was chasing. I share how we used paper plates to track new patients, why one of my docs covered his office in...

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In this episode, I open up about something I wish I learned a lot earlier in my career. I talk about the biggest trap chiropractors fall into… chasing shiny objects instead of strengthening the business that’s already working. I share the mistakes I made investing in gyms, yoga studios, PI clinics, and franchises, and how all of them pulled me away from the one thing that was actually producing seventy five percent of my income.

I walk through the moment everything changed for me, how I built a vertically integrated flyw...

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In this episode, I’m breaking down the one word that quietly shaped the last 15 years of my life: yes.

I’ll share the real stories behind the opportunities I almost missed — walking into CrossFit Peachtree when I didn’t know a soul in Atlanta, saying yes to dinners I was too tired to attend, showing up to networking events where I felt like the smallest person in the room, and how each of those moments opened doors I never could’ve planned.

I also unpack what leaders li...

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In this episode, I unpack what I learned from our recent Corrective Chiropractic company retreat and why it became one of the most defining leadership moments of my year. We dug into the 6 Growth Engine Frameworks, the full team survey, and the real work that goes into building trust, communication, and alignment.

This wasn’t about checking boxes or reacting to issues. It was about slowing down, listening deeper, and recommitting to the kind of leadership that builds a legacy instead of a quick win. I share how Lencioni’s 5 Dysfunctions of a...

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In October 2006, I decided to do something I had never done before — run a marathon. That single decision became the catalyst for every major change that followed in my life.

From that first finish line came a series of challenges — sprint triathlons, Ironmans, swimming across Alcatraz, running 100 miles, completing Navy SEAL training, and eventually creating Adventure Summit. But what I learned along the way is that doing hard things isn’t just about the physical.

It’s about mindset, belief, and the discipline to confront what’s uncomfortable — whether it’s giving...

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Most chiropractors are still operating with the old-school mindset of Always Be Closing. But what if the real key to growth isn’t closing—it’s future pacing? In this episode, Dr. Austin Cohen breaks down how shifting your focus to Always Future Pacing transforms the way patients commit, engage, and stay. Learn how to create anticipation every visit, build trust through clarity, and make every touchpoint count—before, during, and after care.

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When I was full-time in practice, I was adjusting all day and building businesses at night. It wasn’t easy — and honestly, there were seasons where I was running on fumes. But over time, I learned that the secret to growth isn’t doing more — it’s structuring better.

In this episode, I share the exact systems and rhythms that helped me stay focused as a CEO while still being fully present in practice and at home. From my Sunday night planning routine to my “Life Pulse” book and parking lot system for ide...

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This week, I’m joined by a very special guest — my 10-year-old daughter, Harlow.

She recently shared a story with me that hit home: the time she studied the night before a test and got a bad grade… and how everything changed when she started studying a week in advance. That small shift in preparation led to a huge difference in results — not just for school, but as a reminder for all of us in business and life.

In this episode, we connect her story to three key lessons in chiro...

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The end of the year isn’t downtime — it’s opportunity time. Dr. Austin Cohen breaks down how to fill the seasonal slowdown by leading with clarity, connection, and consistency. You’ll leave this episode with a 3-part strategy to build momentum while everyone else is hitting snooze.

📩 Join the newsletter for weekly business & leadership insights:
http://eepurl.com/jghu5I

📸 Follow Austin on Instagram:
 @draustincohen

🌐 Explore events + resources:
 www.draustincohen.com

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When I asked James Dumoulin from School of Hard Knocks what separates millionaires from billionaires, his answer hit me hard:
“Billionaires think in decades, not days.”

In this episode, I unpack what that really means for chiropractors. Too many of us make decisions based on what’s right in front of us — the next paycheck, the next patient, the next week’s schedule — instead of how those choices shape our next ten years.

I’ll share the mindset shift that helped me move from being reactive to proactive a...