Marketing Therapy

If the word “networking” makes you cringe, you’re not alone. In this episode of Marketing Therapy, part three of our Slaying the Summer Slump series, we’re tackling one of the most misunderstood (and often dreaded) aspects of marketing your private practice. Spoiler alert: it doesn’t have to feel awkward, pushy, or draining.

I’m walking you through why networking still works—especially in this “trust recession”—and how to reframe it so it actually feels natural and aligned with your values. You’ll learn how to start small, show up genuinely, and build lasting referral relationships...

Today, we're diving into a powerful yet often overlooked truth: your marketing is only as effective as it is authentic. You can have the perfect profile or all the right keywords, but if it doesn’t sound like you—the real, attuned, grounded version of you that shows up in the therapy room—then it’s not going to connect with the clients you’re most aligned to serve.

This episode is all about getting radically clear on what your practice is and what it is not. That kind of clarity doesn’t just make your marketing easier—it ma...

Episode Summary

Welcome to the first episode of the Slaying the Summer Slump series—a special June edition of Marketing Therapy designed to help you turn this slower season into serious momentum. Summer in private practice can feel like a mixed bag: lighter schedules, quieter inboxes, and that nagging sense of “shouldn’t I be doing something?”

This episode invites you to shift out of panic mode and into intentional action with a simple but powerful audit. You’ll explore the three key areas of your marketing—visibility, consistency, and conversion—to find your biggest opportunity th...

Have you been endlessly tweaking your website, signing up for every marketing webinar, or telling yourself you just need the right words before you can share your work? If so, you might be marketing from a place of fear—and you’re definitely not alone.

In this episode, I introduce you to three familiar therapist archetypes I often see in this pattern: Paralyzed Paige, Tweaking Taylor, and Researching Riley. Each of them is trying hard—but spinning their wheels. We’ll unpack how fear can quietly shape your marketing habits and, most importantly, how to shift toward grounded...

If you’ve ever wondered why your marketing efforts aren’t quite landing—or felt like you’re spinning your wheels trying all the things—this episode is for you. I’m digging into one of the most overlooked and underestimated pieces of a therapist’s marketing strategy: your website.

In this episode, we’ll talk about why your website should be your hardest working marketing tool, what it needs to do to actually convert curious visitors into confident clients, and how to tell if it’s quietly holding you back. Plus, I’ll share a real-life story of a therapist...

Every therapist, no matter how strong their marketing is, will experience slow seasons. The consults drop off. The inbox quiets down. And your brain? It starts to spiral: "Did I mess something up?" "Do I need to change everything?" This episode is here to remind you—those dips aren’t failures. They’re part of the rhythm of running a private practice.

In this grounded and timely episode, I walk you through the real reasons your practice might slow down (hint: they’re often not your fault) and how to respond with confidence instead of panic. We’ll explore...

When a potential client is searching for a therapist, what actually makes them say, “Yes, this is the one”? In this episode, I break down what really drives client decisions—and spoiler: it's not your credentials or your list of modalities.

I’ll walk you through how specificity in your niche and messaging creates connection, trust, and the kind of clarity that makes you easy to choose (and refer to). You’ll also hear why being “for everyone” is actually a fast track to being forgettable, and how choosing a niche isn’t a forever decision—it’s a powerful startin...

If you’ve ever found yourself overwhelmed by the endless stream of marketing advice—try Instagram! Start a blog! Don’t forget TikTok!—this episode is for you. I’m diving into why so many therapists feel stuck despite being constantly busy and how to shift from scattered motion to meaningful progress.

You’ll learn how to filter the noise and focus only on strategies that are actually built for your ideal clients, your schedule, and your vision for private practice. This isn’t about doing more. It’s about doing the right things—clearly and sustainably. By the end of this...

If your therapy website is packed with impressive-sounding phrases like “evidence-based modalities” or “navigating relational stressors,” this episode is for you. I’m diving into one of the most common missteps I see therapists make: trying to sound smart at the expense of real connection.

You’re not alone if writing for your website feels way harder than it should. You’ve spent years immersed in academia and clinical spaces that value expertise and precision—but that same tone often creates distance with potential clients. Today, we’ll talk about what your copy should sound like instead, and I’ll walk you...

In this conversation, I break down one of the most common (and costly) mistakes therapists make in their marketing: speaking from Point Z—the place of transformation—rather than meeting clients where they are at Point A. I walk you through how this disconnect shows up, why it happens (hint: it's not your fault), and how to realign your messaging so it resonates with the clients you actually want to attract.

You’ll walk away with a clear reframe and a practical next step to make sure your marketing is not just accurate, but truly effective.

Here...

Welcome to the very first episode of Marketing Therapy! If you’ve been following all the "tried and true" advice—like just being patient, relying on referrals, or doing all the things online—and still aren’t seeing consistent, right-fit clients… this one’s for you. The truth is, the private practice landscape has changed, and so must your marketing.

In this episode, I’m pulling back the curtain on five outdated marketing rules that just don’t hold up anymore. We’ll look at what’s different now, why it’s not your fault, and what actually does work to...

This is the podcast for private practice therapists who want to grow with more clarity, more confidence, and a lot less overwhelm.

Each week, you’ll get bite-sized episodes filled with practical strategies, grounded guidance, and the occasional tough-love pep talk—so you can cut through the marketing noise and build a thriving, full-fee practice without the burnout.

Hosted by Anna Walker, marketing coach and founder of Walker Strategy Co., who’s helped over 3,000 therapists grow feel-good caseloads that reflect the value of their work.

Ready to stop second-guessing your marketing? Marketing Therapy is now...