The 12 Hub Podcast
Welcome to The 12Hub Sneaker Podcast – Where kicks, culture, and convos collide.Hosted by Hugh Mulzac, Dakari Boddie & Mike Wavs, The 12Hub is more than just another sneaker podcast. It’s a space where we break down the latest drops, unbox the grails, and talk about what sneakers really mean in the bigger picture — music, identity, hustle, and legacy.Each week, we tap in with collectors, creatives, entrepreneurs, and everyday heads who keep the culture moving. From wild stories in the resale game to navigating life, family, and business — we keep it real, insightful, and unapologetically rooted in the culture.
Is the StockX Mystery Box a Scam?
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The sneaker resale market is shifting. Discover which platform—eBay, GOAT, or StockX—offers the lowest fees and best protection.
The sneaker secondary market is cooling down, forcing major platforms to completely rewrite their business models to survive. This episode deconstructs the mechanics behind modern footwear retail, tracking how StockX leverages gamified mystery boxes and a locked 10% credit loop to trap consumer capital. The discussion highlights an insider look at systemic inventory liquidation, where independent boutiques secretly offload sitting stock below retail directly through online authentication channels.
Beyond market dyna...
Lil B Supreme, $255 Jordan 11's, Nike Losing Market Share to Adidas
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Are Jordans dead? Discover why Adidas is gaining market share and how the Supreme resale market is shifting in 2026. Watch now!
In this unfiltered episode of The 12 Hub Sneaker Podcast, the crew dives deep into the shifting landscape of street culture, athletic footwear, and digital media. The discussion balances casual pop-culture commentary—ranging from awkward Fourth of July barbecue encounters and local community dynamics to viral true crime cases like Nolan Wells—with hard-hitting industry analysis.
The hosts break down the current financial performance of global sportswear giants, examining how...
LeBron Leaves the Lakers 👑, The Sneaker Resale Market Still Sucks, Labubus and Pokemon Madness
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Is the sneaker resale market officially dead? Discover how the game changed and how to flip your collection for profit.
The golden age of sneaker collecting has shifted, leaving many enthusiasts holding onto "brick after brick." In this episode of the 12 Hub Podcast, Hugh, Drew, and John dive deep into the current state of the footwear industry, discussing the massive market downturn affecting legendary silhouettes like Jordan retros, Yeezys, and Nike SB Dunks. From the decline of classic Sneaker Cons to the rise of streamlined cross-listing platforms like the Vault App...
Chrome Hearts Is Sueing, Pharrell X LV Versus Vans, H is Selling His Shoe Collection, OVO Sell Off
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The sneaker resale market is changing fast. We break down liquidating massive shoe collections and Nike's anti-bot rules.
In this unfiltered look at modern street culture and media infrastructure, we deconstruct the macro shifts flattening the hyper-premium footwear economy. As veteran collectors pivot toward liquidating high-volume archives—including iconic silhouettes like Jordan retros, Dunks, and rare player-exclusive Kobes—the broader secondary marketplace faces a structural correction. We analyze the operational realities of Nike’s updated direct-to-consumer terms, exploring how restocking friction, stringent purchase limits, and bot mitigation frameworks dismantled the artificial scarci...
Shai Gilgeous-Alexander Goes To Nike, Nike SB Dunks Suck In 2026 & Jay-Z Selling Out To Target?
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Are Nike SB Dunks falling off? Master the sneaker market and expose reseller scams in this deep-dive strategy guide. Watch now!
In Episode 56 of the Twelve Hub Sneaker Podcast, the crew breaks down the massive structural shifts rocking streetwear culture, resale platforms, and performance footwear retail pipelines. This deep-dive analysis unpacks the instant buying remorse behind rage-copping the Supreme Jacob & Co collection drop, while evaluating why premium hype vehicles like the Air Jordan 1 "Lost & Found" have experienced severe aftermarket price degradation down to $270.
The conversation pivots to explosive industry...
The Sneaker Content Creator Critique Featuring Sneaker Fetish, Qias Omar & Seth Fowler
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Is sneaker reselling dead? Discover why top creators are liquidating collections and how to survive the 2026 market shift.
The digital landscape for footwear enthusiasts and collectors has fundamentally shifted from a passionate community into a highly transactional marketplace. In this episode of The 12 Hub (Episode 55), the crew breaks down the critical realities facing modern sneakerheads, including the massive wave of prominent content creators clearing out their collection cubicles.
From navigating arbitrary grading discrepancies on platforms like Goat App and StockX—such as unverified suede creases on an Air Max 90 Vi...
Got Sole Is a Psyop 😳
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In Episode 54, the crew breaks down the erratic landscape of the 2026 sneaker resale market, digital culture, and personal financial cautionary tales. We dive deep into the technical flaws behind the latest Travis Scott raffle system, the ongoing Travis fatigue, and why Nike is aggressively dialing back production on the iconic Air Jordan 1 silhouette. The conversation shifts from high-stakes digital assets to real-world infrastructure as we analyze why massive streetwear conventions like Sneaker Con and Got Soul have transformed from authentic community swap meets into hyper-corporate reseller syndicates. Finally, we tackle the reality of...
Travis Scott Jordan 1 Low Pinks Have Landed
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Is the Jeff Staple Pigeon Dunk iconic or just a genius marketing scam? We break down the true cost of hype in streetwear.
In this raw episode of The 12 Hub, we tackle the polarizing legacy of Jeff Staple, debating whether his legendary NYC Pigeon Dunk represents authentic cultural impact or simply high-level marketing manipulation. We dive deep into upcoming sneaker releases, including the bizarre design details of the Travis Scott Jordan 1 Lows and why they look like a delayed Valentine's Day drop. The team also critiques Complex’s controversial Streetwear Power Ra...
Complex's Best SB Dunk of All-Time Debate, Kobe 4 Blind Box Release & H Really Hates Jeff Staples
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Ranked: Best SB Dunk collabs of all time! We debate Travis Scott, Jeff Staple & drop exclusive Drake stories on Ep. 50.
To celebrate our milestone 50th episode, the crew dives deep into the ultimate sneaker culture debate: what truly sparked the modern Nike SB Dunk revival? We unpack Complex’s controversial top sneaker rankings, dissecting heavyweights like the Diamond Supply Tiffany Dunks, Chunk Dunks, and the legendary Pigeon Dunks.
The conversation gets heated as we clash over the cultural impact of Travis Scott’s design language versus the foundational legacy of J...
From Casio to Rolex to Audemars Piguet: Watch Talk (Featuring Shomi Patwary)
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Is the Audemars Piguet AP Swatch collab a brilliant luxury entry point or a plastic scam? Here is the brutal truth...
In this raw, unfiltered episode, we dissect the absolute madness surrounding the recent Audemars Piguet x Swatch collaboration. As day six of global lines wraps up from Atlanta to Mumbai, we dive deep into the microeconomics of the modern streetwear secondary market. Is paying extreme StockX resale premiums for a plastic biometric ceramic pocket watch a legitimate collector move, or are hypebeast buyers falling for insider trading market manipulation?
<...
Drake Stories & Iceman, VA Hip Hop & The State Of The Music Industry (Featuring Shomi Patwary)
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We welcome Shomi Patwary and share unheard stories about the early years of Drake, raw marketing secrets and UMG blueprint tricks.
In this deep-dive podcast episode, two music industry veterans strip away the smoke and mirrors of major label ecosystems, exploring what it truly takes to sustain a career in the modern streaming era. Drawing from firsthand experiences navigating the legendary blog era down to today's clip-farming and bot-driven marketplace, the discussion uncovers why regional accessibility—specifically shifting from local scenes to major industry hubs like New York, Los Angeles, and At...
The Audemars Piguet x Swatch Royal Pop Collab Madness
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Is the AP x Swatch collab a genius move or a weird flex? We dive into Nike's "Social Experiment" and the pink Travis Scott J1.
The Twelve Hub Sneaker Pod is back after a two-week hiatus to dissect the most chaotic week in sneaker culture. Hugh and Drew break down the controversial Audemars Piguet x Swatch collaboration—is a mechanical movement in a plastic pocket watch actually a collectible, or just a distraction for the elite? We also tackle the viral rumors surrounding Costco’s $69 Air Force 1s and why "fake news...
Yes, Reddit People: Kobe's Sneakers Did Sit at Outlets?
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Is the "Kobe Hype" just revisionist history? We deep-dive into why Nike is losing its grip on 2026.
In Episode 48 of the 12 Hub Podcast, we tackle the controversial Brian Windhorst take on Nike’s declining revenue and the supposed death of the basketball superstar. As resale markets shift, we analyze the "Yachty Wave" of patent leather Air Force 1s and why Reebok Ice Creams are making a sudden comeback. We also settle the Kobe Bryant "Sitting" controversy—separating posthumous hype from retail reality. Finally, we go head-to-head on the LeBron James vs. Mich...
Nike SB Air Force 1, Palace Reseller Riot, Air Max 95 Fatigue, Car Talk & More | 12 Hub Podcast
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Are Nike SB Air Force 1s the next Jordan 4? We break down the Palace riot and the truth about Tesla.
In Episode 47, Kari, Dru, H and Eddie dive deep into the shifting landscape of Sneaker Culture and Street Ethics. We analyze the recent Palace x Nike Air Max 95 drop in New York, exploring why "street code" caused a riot over a shoe currently sitting at retail. The conversation pivots into the Nike SB ecosystem, comparing the evolution of the Jordan 4 SB to the upcoming SB Air Force 1. Beyond the heat, we...
Why Nike is Losing China? Because American Culture Is Dying Overseas
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Nike is losing its grip. See how Anta is quietly building a sportswear empire that’s coming for the Swoosh’s crown in 2026.
In this deep-dive, we break down the seismic shift in the global sportswear market. For decades, Nike enjoyed unrivaled brand equity, but a combination of geopolitical tension and the "Guo Chao" (National Wave) movement has ignited a massive consumer revolt. We analyze how Anta—once a budget factory in Fujian—now controls heavyweights like Arc'teryx, Salomon, and Puma, positioning themselves right on Beverly Drive.
Beyond the corporat...
The Real Story Behind The Recent Outrage Towards Nike
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Nike stock is crashing after a viral branding photo. We break down the marketing fail, upcoming Travis Scott drops, and more.
In Episode 45 of the 12 Hub Sneaker Podcast, Hugh, Drew, and John dive into the controversy surrounding a viral Nike marketing "pitch" that features disturbing imagery of a man branded with the Swoosh. We analyze how this impacted Nike’s stock market performance and the ethics of "mindless consumption" in streetwear culture. Beyond the headlines, we’re talking shop: from the Supreme ATM and coffin "grails" to the latest restocks of the...
This Is Still A Sneaker Podcast...
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Jordan 1 Nigel Sylvester access, the truth about Supreme x Margiela, and why the sneaker market is officially "boring."
In Episode 44of The 12 Hub Podcast, Hugh and Drew dive deep into the current state of sneaker culture, from the exclusive access "W" on the Nigel Sylvester "Better With Time" Jordan 1 Lows to the absolute tanking of the CPFM market. We break down the Supreme x Maison Margiela drop—why the box logo hype feels different in 2026 and why paying resale is a losing game.
Beyond the leather and rubber, we ge...
H Selling His Union X Fragment Jordan 1s? Travis Scott Jordan 1 Hype Dead? ABC Crystals Being Sued?
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Jordan 1 Union price spikes and the "dead" resale market. Why sneaker culture is shifting and how to avoid overpaying in 2026.
The sneaker landscape is undergoing a massive transformation. In this session, the crew dives deep into the volatility of the secondary market, specifically the unexpected price jumps of the Jordan 1 Union and the controversial ABC Advisory Board x Marvel collaboration. We explore why high-performance silhouettes like the Nike Mind 02 are gaining traction while "NPC" hype shoes like recent Travis Scott lows are losing their luster.
Beyond the leather and...
Jordan 4 Brick After Bricks, Jordan 5 Wolf Grey, Supreme x Nike SB CB94, CPFM X Nike ACG & More
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Caskets, copping Wolf Grey 5s, and the "I don't see color" debate. We’re breaking down the wild return of the Supreme Casket.
In Episode 42 of the Twelve Hub Sneaker Podcast, the crew dives into the absurdity of modern streetwear and the social politics behind the mic. We start with the viral aftermath of the Supreme Casket and why Titan Casket is officially watching the pod. Then, we pivot to a massive mail call featuring the Air Jordan 5 Wolf Grey, Infrared 6s, and a deep dive into the CPFM x Nike AC...
H Almost Copped the $4,000 Supreme Coffin ⚰️
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Did Supreme just drop the most useless accessory of all time? From $4,000 coffins to the truth about the "Big Bubble" Air Max 95, we’re breaking down this week's wildest drops.
In this episode of the 12Hub Sneaker Podcast, we dive deep into the madness of the Supreme Spring/Summer season launch. We discuss the nerve-wracking experience of trying to manual-cop a full-sized coffin and why the secondary market for limited-edition streetwear is shifting. We also tackle the "Sneaker Economics" of 2026, comparing the OG Air Max 95 to the new Big Bubble tech, an...
Online Shopping With H, Understanding Balenci Owens, Everyone Gets A Union/Fragment Jordan 1m & More
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Stop paying $3,000 for designer pants. In episode 40, we’re exposing the luxury fashion "scams," hunting for 75% off steals, and debating if ASAP Rocky can actually design a shoe.
Hugh and the crew dive deep into the current state of the market, from the "unheard of" brands taking over to the massive Saks Off Fifth extension sale. We discuss the ethics of "broke" fashion influencers wearing Balenciaga while living in laundry baskets and why the "Blog Era" nostalgia is driving sneaker prices into the thousands.
The squad also breaks down th...
Addressing Reddit Haters, Going Broke Trying To Get The Perfect Fit & Super Bowl Reactions
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Is Drake really wearing fake Jordans, and why is every "influencer" suddenly going broke for Balenciaga? We’re diving deep into the Super Bowl halftime spectacle, Bad Bunny’s signature kicks, and the toxic state of Reddit sneaker communities.
In this episode of the 12oot Podcast, the crew breaks down the intersection of high fashion, hip-hop culture, and the current state of the sneaker resale market. We analyze the viral story of an influencer losing it all to keep up with designer trends and debate whether "gatekeeping" is actually necessary to save...
Sneakerhead In Epstein Files?, Bad Bunny X Adidas, Kirkland SB Dunk Madness, Super Bowl & More
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Is the sneaker market finally recovering, or are we just addicted to the hype? From selling Undefeated 4s live on air to the "Cold to Touch" authentication drama, we’re breaking down the industry's biggest fails and wins.
In this episode of the Twelve Hub Weekly Podcast, we dive deep into the current state of sneaker culture, resale markets, and the controversial marketing behind Nike’s latest releases. We discuss the recent Undefeated shock drop and the reality of razor-thin profit margins on StockX. The conversation shifts to the viral "sneaker auth...
Talking Sneaker Reselling with the Founders Building the "Final Boss" of Resale Apps VAULT
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Be amongst the first to experience VAULT. Sign up for exclusive rewards and to be notified when they launch @ https://waitlist.usevault.app/
Reselling is broken, but AI might be the cure. We sat down with the founders of Vault to see how they’re automating the hustle for collectors and power sellers alike.
In this episode, Hugh and Drew deep dive into the future of sneaker culture and technology with Sage and Jon, the minds behind Vault. As the resale market shifts from the "gold rush" era to a...
2025 Sneaker of the Year Roundup, First Real Pickups Of 2026, Reddit Reactions & More
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Are lace swaps ruining sneaker culture or is it just personal expression? We address the Reddit beef, break down a $10k Virgil Abloh sample, and argue over the definitive Sneaker of the Year list.
Detailed Summary: In Episode 36 of the 12 Hub Sneaker Podcast, the crew returns from hiatus to tackle the biggest debates in the community. We start by addressing the controversial "lace swap" comments that set Reddit on fire—are grown men taking Ls for changing their laces?
We also di...
The "Sickness" of Collecting: Why We Buy Shoes We Don't Wear
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Is sneaker collecting ruining your finances? We break down a $200k debt confession, why we're selling off "grails," and why the new Jordan releases might sit on shelves.
Detailed Summary In this episode, we dive deep into the current state of the sneaker market. We start with a controversial unboxing of the Supreme Ski Goggles and a review of the bizarre new Nike "Mind" shoe. The conversation gets real as we discuss the financial dangers of the hobby, including a massive $200k debt story...
Hello 2026: H Copped $300 Supreme Goggles, Lebron 23 MLKs & was 2024 a Bad Year for SB's?
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Did 2024 actually suck for Nike SB, or are we just spoiled? Plus, watch a live $300 Supreme impulse buy that goes immediately wrong.
In this episode of The 12 Hub Sneaker Podcast, we’re breaking down the entire year of Nike SB Dunk releases. We debate whether 2024 was a "trash" year for sneaker culture compared to the hype of 2025. The crew roasts the new LeBron 23 "MLK" colorway, discusses the ethical nightmare of Kanye West’s new Yeezy drops (including the controversial swastika shirts), and pays trib...
The Nike ISPA Air Max 720 Is The Greatest Sneaker Every????? 🤨
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#12hubsneakerpodcast #Sneakerhead #Reselling #NikeISPA #Streetwear #12Hub
Is the sneaker resale game finally dead, or are you just doing it wrong? We break down a $2,000 flip, the "Goat Storage" loophole you aren't using, and why Complex’s Sneaker of the Year list is wrong.
In this episode of the 12 Hub Podcast, we are wrapping up the year with some massive hot takes. We start off debating the Nike ISPA line—is it high-fashion genius or just unwearable plastic? We break down the insane math behind flipping the ISPA Road Warriors (incl...
Dru Bought the UGLIEST Sneaker of 2025
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Is it better to get robbed for fakes or real heat? We debate the "dying in fake sneakers" scenario, roast the ABC Crystal Puma disaster, and break down the Supreme x MJ drop.
In Episode 32 of the 12Hub Sneaker Podcast, the crew links up for a chaotic holiday special. We kick things off with a heated debate: If you're held at gunpoint, is it more dignified to have real heat or reps on your feet? The conversation shifts to the latest releases, including...
Our Top Christmas Sneakers, Jordan 11 Gamma Craze, Jeff Staple Doing Anything To Remain Relevent
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#12hubsneakerpodcast #Sneakerhead #Jordan11 #ChristmasSneakers #NikeSB #sneakerpodcast
We debate if the Jordan 11 Gamma is actually "ass" or a future classic, and things get heated over the best Christmas sneakers of all time. Plus, we relive the war zone days of mall campouts versus today's soft SNKRS app drops.
In this holiday special of the 12hub Sneaker Podcast, the crew is packing heat and hot takes. We kick things off with the ultimate holiday debate: Is the Kobe 6 Grinch undisputed, or do the LeBron 8 Christmas and Ugly Sweater SBs take the c...
Episode 30 | Top 10 Jordan 11s, Drew & Hugh Are Selling their 600+ Pair Collections, SB Dunk Market
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About This Episode: Welcome to Episode 30 of the 12Hub Sneaker Podcast! This week, the crew goes off the rails with a mix of high-level market analysis and wild personal stories. We dive into the recent Nardwuar Dunk release and debate whether A Ma Maniere has peaked. H drops a bombshell about how he racked up nearly $8,000 in credit card chargebacks against subscription services.
Things get heated when we discuss the "whitewashing" of sneaker content creators (featuring takes on Seth Fowler and Harrison Nevel...
Episode 28 | Black Friday Pickups, Akash Singh’s Wife, Cool Kicks Update, Kobe's Played Out? & More
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In Episode 29 of the 12hub Sneaker Podcast, the crew hits the "Dirty 30" era with a massive Black Friday recap. We discuss the current state of the sneaker market, reacting to viral videos of resellers "crying" about low margins and the Cool Kicks drama. Are the days of flipping Jordans for double retail over?
We also dive deep into tech and luxury, sharing a hands-on look at the fully specced-out 2026 Tesla Model 3 Premium and why buying practical cars might be the new flex. On...
Episode 28 | Kanye West = The King Of Affordability (The $20 Truth)
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Is Kanye West the new hero of affordable fashion, or is the new Yeezy drop just cheap basics? Plus, I reveal my embarrassing $200 mistake buying the wrong size on GOAT.
Detailed Summary: In this episode of the 12Hub Sneaker Podcast (Episode 28), we dive deep into the current state of streetwear. We're roasting the quality of high-end brands like Stone Island and asking if Chrome Hearts is actually worth the hype or just an "influence" scam.
We also break down the evolution...
Episode 27 | The "Sneaker Math" Secret to Reselling, Thoughts On Supreme x True Religion Drop & More
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In Episode 27 of the 12Hub Sneaker Podcast, the crew is back with a full house to roast the latest Supreme x True Religion drop and break down the chaos of the Travis Scott Jumpman Jack release. We reveal a super-rare, employee-only Delta Airlines Nike Air Force 1 that you’ve likely never seen before.
Plus, we get into a heated debate about the "Complex Sneaker of the Year" list, discuss the rumors surrounding Steph Curry and Under Armour, and drop the most hilarious "Sneaker Math" logic on how to jus...
Episode 26 | Complex Con Sneak Panel Review, Kith X Marvel X Asics Collab & Kanye's Bizarre Apology
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The Complex Sneaker of the Year panel was... a mess. Hugh and Drew break down why the panel (and Joe La Puma's list) missed the mark, why Fat Joe was the only rational one, and debate the sudden hype of the Lil Yachty Air Force 1. Is it just a CPFM ripoff that Fat Joe saw 12 years ago?
The guys also cover the endless wait for the Travis Scott drop (and his $3,500 pillow), why the new Kith x Capcom collab is "outlet trash," and react to the bizarre Kanye...
Episode 025 | We Fixed The 2025 Sneaker of the Year List... We Think 🤔
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The 2025 Complex Sneaker of the Year list just dropped, and... we have some thoughts. The 12 Hub crew is back to break down what Complex got wrong, what they got right, and give you our real, definitive Sneaker of the Year picks.
Before the debate, H unboxes a massive haul that's been months in the waiting, including the $20 Yeezy merch (is it... Nazi-themed?), the Gortex Supreme pants, and the questionable Kobe Air Force 1s.
We also get into the real talk: Can you still listen to K...
Episode 024 | Complex Con's Sneaker List is TRASH
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Complex Con's 2025 "Sneaker of the Year" list just dropped... and it's TRASH. The 12 Hub crew is back for Episode 24 to roast the entire list, from the "Big Bubble" scam to the missing SBs.
We also get into the Complex Con drama, the hype around the new Palace x Nike and Supreme x Wu-Tang collabs, and whether Hellstar is the ultimate reseller brand.
PLUS, since it's Halloween, we're building our official Top 10 Halloween Sneakers of All Time (Paranormans, Mummies, MF Dooms, and more).
Let us...
Episode 023 | Are Jordan Fans DELUSIONAL? | LeBron vs MJ Sneaker Debate & Why LeBron Retros FLOP
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The 12 Hub crew is back, and this episode, we're calling it out: "unreasonable Jordan fans" are stuck in a time machine! We debate why MJ fans are so defensive and compare the sneaker legacies of LeBron James and Michael Jordan.
Why do Jordan's "moments" (Flu Game, The Shot) feel so much bigger than LeBron's (Soldier 10)? We also ask the big question: Will LeBron's sneakers EVER have the same resale value and nostalgia as Jordans? The crew breaks down why recent LeBron retros like the Big Bang 9s have...
Episode 022 | Sneaker Resale Market is DEAD! Let's Talk About It Again...d Episode
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Is the sneaker resale bubble finally bursting? On Episode 22 of The Sneaker Hub Podcast, we dive deep into why the market is in the toilet and why it's the best time in years to be a true collector.
We're breaking down the latest drops, including the controversial Stüssy x Nike collaboration and the incredibly underwhelming Fear of God Athletics x Adidas collection—we're not holding back on this one. Plus, we're talking about the Cool Kicks raid, the best holiday sneakers ever, and our personal pickups of the...
Episode 021 | The Decision 2
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This week, we're breaking down two massive stories rocking the culture: LeBron James' cringey 'Second Decision' Hennessy commercial and the shocking federal raid on Cool Kicks. Is LeBron just leaning into the corniness? And what does the Cool Kicks situation mean for the entire sneaker resale market?
We also get into our latest pickups, including the new J.Tips Sauconys, the Shai Converse, and the Adidas AE 2s, plus a whole lot of hilarious debates and wild stories.
Timestamps:
0:00 Intro: Roasting LeBron's Cringey "Decision 2.0" A...
