The Hub Sneaker Podcast
Welcome to The 12Hub Sneaker Podcast – Where kicks, culture, and convos collide.Hosted by Hugh Mulzac, Dakari Boddie & Mike Wavs, The 12Hub is more than just another sneaker podcast. It’s a space where we break down the latest drops, unbox the grails, and talk about what sneakers really mean in the bigger picture — music, identity, hustle, and legacy.Each week, we tap in with collectors, creatives, entrepreneurs, and everyday heads who keep the culture moving. From wild stories in the resale game to navigating life, family, and business — we keep it real, insightful, and unapologetically rooted in the culture.
Yes, Reddit People: Kobe's Sneakers Did Sit at Outlets?
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Is the "Kobe Hype" just revisionist history? We deep-dive into why Nike is losing its grip on 2026.
In Episode 48 of the 12 Hub Podcast, we tackle the controversial Brian Windhorst take on Nike’s declining revenue and the supposed death of the basketball superstar. As resale markets shift, we analyze the "Yachty Wave" of patent leather Air Force 1s and why Reebok Ice Creams are making a sudden comeback. We also settle the Kobe Bryant "Sitting" controversy—separating posthumous hype from retail reality. Finally, we go head-to-head on the LeBron James vs. Mich...
Nike SB Air Force 1, Palace Reseller Riot, Air Max 95 Fatigue, Car Talk & More | 12 Hub Podcast
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Are Nike SB Air Force 1s the next Jordan 4? We break down the Palace riot and the truth about Tesla.
In Episode 47, Kari, Dru, H and Eddie dive deep into the shifting landscape of Sneaker Culture and Street Ethics. We analyze the recent Palace x Nike Air Max 95 drop in New York, exploring why "street code" caused a riot over a shoe currently sitting at retail. The conversation pivots into the Nike SB ecosystem, comparing the evolution of the Jordan 4 SB to the upcoming SB Air Force 1. Beyond the heat, we...
Why Nike is Losing China? Because American Culture Is Dying Overseas
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Nike is losing its grip. See how Anta is quietly building a sportswear empire that’s coming for the Swoosh’s crown in 2026.
In this deep-dive, we break down the seismic shift in the global sportswear market. For decades, Nike enjoyed unrivaled brand equity, but a combination of geopolitical tension and the "Guo Chao" (National Wave) movement has ignited a massive consumer revolt. We analyze how Anta—once a budget factory in Fujian—now controls heavyweights like Arc'teryx, Salomon, and Puma, positioning themselves right on Beverly Drive.
Beyond the corporat...
The Real Story Behind The Recent Outrage Towards Nike
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Nike stock is crashing after a viral branding photo. We break down the marketing fail, upcoming Travis Scott drops, and more.
In Episode 45 of the 12 Hub Sneaker Podcast, Hugh, Drew, and John dive into the controversy surrounding a viral Nike marketing "pitch" that features disturbing imagery of a man branded with the Swoosh. We analyze how this impacted Nike’s stock market performance and the ethics of "mindless consumption" in streetwear culture. Beyond the headlines, we’re talking shop: from the Supreme ATM and coffin "grails" to the latest restocks of the...
This Is Still A Sneaker Podcast...
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Jordan 1 Nigel Sylvester access, the truth about Supreme x Margiela, and why the sneaker market is officially "boring."
In Episode 44of The 12 Hub Podcast, Hugh and Drew dive deep into the current state of sneaker culture, from the exclusive access "W" on the Nigel Sylvester "Better With Time" Jordan 1 Lows to the absolute tanking of the CPFM market. We break down the Supreme x Maison Margiela drop—why the box logo hype feels different in 2026 and why paying resale is a losing game.
Beyond the leather and rubber, we ge...
H Selling His Union X Fragment Jordan 1s? Travis Scott Jordan 1 Hype Dead? ABC Crystals Being Sued?
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Jordan 1 Union price spikes and the "dead" resale market. Why sneaker culture is shifting and how to avoid overpaying in 2026.
The sneaker landscape is undergoing a massive transformation. In this session, the crew dives deep into the volatility of the secondary market, specifically the unexpected price jumps of the Jordan 1 Union and the controversial ABC Advisory Board x Marvel collaboration. We explore why high-performance silhouettes like the Nike Mind 02 are gaining traction while "NPC" hype shoes like recent Travis Scott lows are losing their luster.
Beyond the leather and...
Jordan 4 Brick After Bricks, Jordan 5 Wolf Grey, Supreme x Nike SB CB94, CPFM X Nike ACG & More
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Caskets, copping Wolf Grey 5s, and the "I don't see color" debate. We’re breaking down the wild return of the Supreme Casket.
In Episode 42 of the Twelve Hub Sneaker Podcast, the crew dives into the absurdity of modern streetwear and the social politics behind the mic. We start with the viral aftermath of the Supreme Casket and why Titan Casket is officially watching the pod. Then, we pivot to a massive mail call featuring the Air Jordan 5 Wolf Grey, Infrared 6s, and a deep dive into the CPFM x Nike AC...
H Almost Copped the $4,000 Supreme Coffin ⚰️
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Did Supreme just drop the most useless accessory of all time? From $4,000 coffins to the truth about the "Big Bubble" Air Max 95, we’re breaking down this week's wildest drops.
In this episode of the 12Hub Sneaker Podcast, we dive deep into the madness of the Supreme Spring/Summer season launch. We discuss the nerve-wracking experience of trying to manual-cop a full-sized coffin and why the secondary market for limited-edition streetwear is shifting. We also tackle the "Sneaker Economics" of 2026, comparing the OG Air Max 95 to the new Big Bubble tech, an...
Online Shopping With H, Understanding Balenci Owens, Everyone Gets A Union/Fragment Jordan 1m & More
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Stop paying $3,000 for designer pants. In episode 40, we’re exposing the luxury fashion "scams," hunting for 75% off steals, and debating if ASAP Rocky can actually design a shoe.
Hugh and the crew dive deep into the current state of the market, from the "unheard of" brands taking over to the massive Saks Off Fifth extension sale. We discuss the ethics of "broke" fashion influencers wearing Balenciaga while living in laundry baskets and why the "Blog Era" nostalgia is driving sneaker prices into the thousands.
The squad also breaks down th...
Addressing Reddit Haters, Going Broke Trying To Get The Perfect Fit & Super Bowl Reactions
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Is Drake really wearing fake Jordans, and why is every "influencer" suddenly going broke for Balenciaga? We’re diving deep into the Super Bowl halftime spectacle, Bad Bunny’s signature kicks, and the toxic state of Reddit sneaker communities.
In this episode of the 12oot Podcast, the crew breaks down the intersection of high fashion, hip-hop culture, and the current state of the sneaker resale market. We analyze the viral story of an influencer losing it all to keep up with designer trends and debate whether "gatekeeping" is actually necessary to save...
Sneakerhead In Epstein Files?, Bad Bunny X Adidas, Kirkland SB Dunk Madness, Super Bowl & More
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Is the sneaker market finally recovering, or are we just addicted to the hype? From selling Undefeated 4s live on air to the "Cold to Touch" authentication drama, we’re breaking down the industry's biggest fails and wins.
In this episode of the Twelve Hub Weekly Podcast, we dive deep into the current state of sneaker culture, resale markets, and the controversial marketing behind Nike’s latest releases. We discuss the recent Undefeated shock drop and the reality of razor-thin profit margins on StockX. The conversation shifts to the viral "sneaker auth...
Talking Sneaker Reselling with the Founders Building the "Final Boss" of Resale Apps VAULT
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Be amongst the first to experience VAULT. Sign up for exclusive rewards and to be notified when they launch @ https://waitlist.usevault.app/
Reselling is broken, but AI might be the cure. We sat down with the founders of Vault to see how they’re automating the hustle for collectors and power sellers alike.
In this episode, Hugh and Drew deep dive into the future of sneaker culture and technology with Sage and Jon, the minds behind Vault. As the resale market shifts from the "gold rush" era to a...
2025 Sneaker of the Year Roundup, First Real Pickups Of 2026, Reddit Reactions & More
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Are lace swaps ruining sneaker culture or is it just personal expression? We address the Reddit beef, break down a $10k Virgil Abloh sample, and argue over the definitive Sneaker of the Year list.
Detailed Summary: In Episode 36 of the 12 Hub Sneaker Podcast, the crew returns from hiatus to tackle the biggest debates in the community. We start by addressing the controversial "lace swap" comments that set Reddit on fire—are grown men taking Ls for changing their laces?
We also di...
The "Sickness" of Collecting: Why We Buy Shoes We Don't Wear
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Is sneaker collecting ruining your finances? We break down a $200k debt confession, why we're selling off "grails," and why the new Jordan releases might sit on shelves.
Detailed Summary In this episode, we dive deep into the current state of the sneaker market. We start with a controversial unboxing of the Supreme Ski Goggles and a review of the bizarre new Nike "Mind" shoe. The conversation gets real as we discuss the financial dangers of the hobby, including a massive $200k debt story...
Hello 2026: H Copped $300 Supreme Goggles, Lebron 23 MLKs & was 2024 a Bad Year for SB's?
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Did 2024 actually suck for Nike SB, or are we just spoiled? Plus, watch a live $300 Supreme impulse buy that goes immediately wrong.
In this episode of The 12 Hub Sneaker Podcast, we’re breaking down the entire year of Nike SB Dunk releases. We debate whether 2024 was a "trash" year for sneaker culture compared to the hype of 2025. The crew roasts the new LeBron 23 "MLK" colorway, discusses the ethical nightmare of Kanye West’s new Yeezy drops (including the controversial swastika shirts), and pays trib...
The Nike ISPA Air Max 720 Is The Greatest Sneaker Every????? 🤨
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Is the sneaker resale game finally dead, or are you just doing it wrong? We break down a $2,000 flip, the "Goat Storage" loophole you aren't using, and why Complex’s Sneaker of the Year list is wrong.
In this episode of the 12 Hub Podcast, we are wrapping up the year with some massive hot takes. We start off debating the Nike ISPA line—is it high-fashion genius or just unwearable plastic? We break down the insane math behind flipping the ISPA Road Warriors (incl...
Dru Bought the UGLIEST Sneaker of 2025
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Is it better to get robbed for fakes or real heat? We debate the "dying in fake sneakers" scenario, roast the ABC Crystal Puma disaster, and break down the Supreme x MJ drop.
In Episode 32 of the 12Hub Sneaker Podcast, the crew links up for a chaotic holiday special. We kick things off with a heated debate: If you're held at gunpoint, is it more dignified to have real heat or reps on your feet? The conversation shifts to the latest releases, including...
Our Top Christmas Sneakers, Jordan 11 Gamma Craze, Jeff Staple Doing Anything To Remain Relevent
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We debate if the Jordan 11 Gamma is actually "ass" or a future classic, and things get heated over the best Christmas sneakers of all time. Plus, we relive the war zone days of mall campouts versus today's soft SNKRS app drops.
In this holiday special of the 12hub Sneaker Podcast, the crew is packing heat and hot takes. We kick things off with the ultimate holiday debate: Is the Kobe 6 Grinch undisputed, or do the LeBron 8 Christmas and Ugly Sweater SBs take the c...
Episode 30 | Top 10 Jordan 11s, Drew & Hugh Are Selling their 600+ Pair Collections, SB Dunk Market
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About This Episode: Welcome to Episode 30 of the 12Hub Sneaker Podcast! This week, the crew goes off the rails with a mix of high-level market analysis and wild personal stories. We dive into the recent Nardwuar Dunk release and debate whether A Ma Maniere has peaked. H drops a bombshell about how he racked up nearly $8,000 in credit card chargebacks against subscription services.
Things get heated when we discuss the "whitewashing" of sneaker content creators (featuring takes on Seth Fowler and Harrison Nevel...
Episode 28 | Black Friday Pickups, Akash Singh’s Wife, Cool Kicks Update, Kobe's Played Out? & More
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In Episode 29 of the 12hub Sneaker Podcast, the crew hits the "Dirty 30" era with a massive Black Friday recap. We discuss the current state of the sneaker market, reacting to viral videos of resellers "crying" about low margins and the Cool Kicks drama. Are the days of flipping Jordans for double retail over?
We also dive deep into tech and luxury, sharing a hands-on look at the fully specced-out 2026 Tesla Model 3 Premium and why buying practical cars might be the new flex. On...
Episode 28 | Kanye West = The King Of Affordability (The $20 Truth)
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Is Kanye West the new hero of affordable fashion, or is the new Yeezy drop just cheap basics? Plus, I reveal my embarrassing $200 mistake buying the wrong size on GOAT.
Detailed Summary: In this episode of the 12Hub Sneaker Podcast (Episode 28), we dive deep into the current state of streetwear. We're roasting the quality of high-end brands like Stone Island and asking if Chrome Hearts is actually worth the hype or just an "influence" scam.
We also break down the evolution...
Episode 27 | The "Sneaker Math" Secret to Reselling, Thoughts On Supreme x True Religion Drop & More
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In Episode 27 of the 12Hub Sneaker Podcast, the crew is back with a full house to roast the latest Supreme x True Religion drop and break down the chaos of the Travis Scott Jumpman Jack release. We reveal a super-rare, employee-only Delta Airlines Nike Air Force 1 that you’ve likely never seen before.
Plus, we get into a heated debate about the "Complex Sneaker of the Year" list, discuss the rumors surrounding Steph Curry and Under Armour, and drop the most hilarious "Sneaker Math" logic on how to jus...
Episode 26 | Complex Con Sneak Panel Review, Kith X Marvel X Asics Collab & Kanye's Bizarre Apology
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The Complex Sneaker of the Year panel was... a mess. Hugh and Drew break down why the panel (and Joe La Puma's list) missed the mark, why Fat Joe was the only rational one, and debate the sudden hype of the Lil Yachty Air Force 1. Is it just a CPFM ripoff that Fat Joe saw 12 years ago?
The guys also cover the endless wait for the Travis Scott drop (and his $3,500 pillow), why the new Kith x Capcom collab is "outlet trash," and react to the bizarre Kanye...
Episode 025 | We Fixed The 2025 Sneaker of the Year List... We Think 🤔
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The 2025 Complex Sneaker of the Year list just dropped, and... we have some thoughts. The 12 Hub crew is back to break down what Complex got wrong, what they got right, and give you our real, definitive Sneaker of the Year picks.
Before the debate, H unboxes a massive haul that's been months in the waiting, including the $20 Yeezy merch (is it... Nazi-themed?), the Gortex Supreme pants, and the questionable Kobe Air Force 1s.
We also get into the real talk: Can you still listen to K...
Episode 024 | Complex Con's Sneaker List is TRASH
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Complex Con's 2025 "Sneaker of the Year" list just dropped... and it's TRASH. The 12 Hub crew is back for Episode 24 to roast the entire list, from the "Big Bubble" scam to the missing SBs.
We also get into the Complex Con drama, the hype around the new Palace x Nike and Supreme x Wu-Tang collabs, and whether Hellstar is the ultimate reseller brand.
PLUS, since it's Halloween, we're building our official Top 10 Halloween Sneakers of All Time (Paranormans, Mummies, MF Dooms, and more).
Let us...
Episode 023 | Are Jordan Fans DELUSIONAL? | LeBron vs MJ Sneaker Debate & Why LeBron Retros FLOP
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The 12 Hub crew is back, and this episode, we're calling it out: "unreasonable Jordan fans" are stuck in a time machine! We debate why MJ fans are so defensive and compare the sneaker legacies of LeBron James and Michael Jordan.
Why do Jordan's "moments" (Flu Game, The Shot) feel so much bigger than LeBron's (Soldier 10)? We also ask the big question: Will LeBron's sneakers EVER have the same resale value and nostalgia as Jordans? The crew breaks down why recent LeBron retros like the Big Bang 9s have...
Episode 022 | Sneaker Resale Market is DEAD! Let's Talk About It Again...d Episode
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Is the sneaker resale bubble finally bursting? On Episode 22 of The Sneaker Hub Podcast, we dive deep into why the market is in the toilet and why it's the best time in years to be a true collector.
We're breaking down the latest drops, including the controversial Stüssy x Nike collaboration and the incredibly underwhelming Fear of God Athletics x Adidas collection—we're not holding back on this one. Plus, we're talking about the Cool Kicks raid, the best holiday sneakers ever, and our personal pickups of the...
Episode 021 | The Decision 2
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This week, we're breaking down two massive stories rocking the culture: LeBron James' cringey 'Second Decision' Hennessy commercial and the shocking federal raid on Cool Kicks. Is LeBron just leaning into the corniness? And what does the Cool Kicks situation mean for the entire sneaker resale market?
We also get into our latest pickups, including the new J.Tips Sauconys, the Shai Converse, and the Adidas AE 2s, plus a whole lot of hilarious debates and wild stories.
Timestamps:
0:00 Intro: Roasting LeBron's Cringey "Decision 2.0" A...
Cool Kicks RAIDED By LAPD Live On Stream! Owner ARRESTED!
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The sneaker world was just rocked by massive news: Cool Kicks, the celebrity-favorite sneaker store, was raided by the LAPD's forgery division. In this episode, we break down everything we know about the downfall of one of the biggest names in the resale game.
We dive into the shocking details of the raid, which happened while the owner, Adeel (a.k.a. Champagnekapi), was on a Whatnot live stream. Watch the moment he realized what was happening before abruptly ending the broadcast. Adeel was arrested on felony charges f...
Episode 020 | The Trash Jordan 11, 30th Anniversary Pack & SKIMS x Nike
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In Episode 35 of the 12 Hub Sneaker Podcast, things get HEATED as we debate the legacy and ROI of streetwear legend Jeff Staple (AGAIN...).
We also break down Jordan Brand's disastrous 30th Anniversary Air Jordan 11 pack—a collection so bad we have to ask: is the holiday Jordan 11 officially DEAD? Plus, we dive into the new SKIMS x Nike collab (and its clear YeezySZN inspiration), the wild Reebok x PlayStation collection, and the double standards at Nike when it comes to controversial figures like Tom Sachs and Kanye West.
The 12 Hub Sneaker Podcast BONUS POD | Content, Culture, and Controversy: With @TheDru-SneakAholic
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In this extended special episode, @TheDru-SneakAholic and @hdiddydollar start with a conversation about the content creation landscape, exploring the untapped market for streamers and podcasters over 30. They discuss the potential for content that moves beyond hype and offers wisdom, sharing relatable stories about career, family, and life. The discussion pivots to a deep dive into the mechanics of social media, dissecting TikTok's algorithm, the pros and cons of high-production vs. authentic content, and the strategies behind viral success. The conversation then takes a significant turn into a candid and wide-ranging expl...
The 12 Hub Sneaker Podcast Episode 019 | A Sickness: Why Sneakerheads Are Obsessed With Doubling Up
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In this episode, the guys kick things off with a wild story about a $10,000 quote for outdoor lighting that quickly turns into a conversation about the questionable spending habits of sneakerheads. They dive deep into the world of rare and painful Nike ISPA sneakers, discuss the constant delays with Travis Scott releases, and debate why LeBron's signature shoes get no love in the resale market.
The conversation then shifts to the main topic: Why do we double (or triple) up on sneakers we barely wear? They explore the...
The 12 Hub Sneaker Podcast Episode 018 | What Is Jeff Staple ROI & B-Ball Shoes & Jeans
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The crew (Drew, Eddie, Kari, and H) is back in the house for a deep dive into the heart of sneaker culture. The conversation kicks off with a debate over the re-release of the iconic Undefeated Jordan 4s—is the hype still there now that everyone has a pair? The guys explore the shoe's military MA-1 flight jacket inspiration before taking a trip down memory lane, discussing the potential return of sneaker packs and whether a $600 price tag would fly today.
The episode then sparks a passionate debate ign...
The 12 Hub Sneaker Podcast Episode 017 | LeBron 23 Box, Shai's New Shoe, Supreme & Panda Dunk Hate
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Episode 17 is here and we're covering... well, just about everything. We kick things off with the latest in sneaker news, breaking down the insane packaging for the LeBron 23 "40K," Shai Gilgeous-Alexander's new Converse shoe, and our thoughts on the upcoming Supreme Dunks.
But this isn't just about releases. We dive headfirst into the culture with some serious hot takes on the Undefeated Jordan 4, whether Travis Scott collabs have gotten stale, and a full-blown rant on the love/hate relationship everyone has with the Panda Dunk. Plus, we get...
The 12 Hub Sneaker Podcast Episode 016 | Queens, Hypebeasts & Awake Jordan 5 Release Drama ft Emonic
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Episode 16 is here, and we're welcoming our very first woman guest, the one and only Imanic (@FamousEmonic)! She chops it up with the crew about her Queens roots, the hustle of juggling two jobs and family life, and her OG approach to sneaker collecting in a world full of hype.
The conversation goes everywhere, from the problem with clout-chasing and resellers to the real reason people are mad about the new Shattered Backboards. We also get into fitted hat struggles, the evolution of body standards, the wild Awake...
The 12 Hub Sneaker Podcast Episode 015 | The Undefeated 4s, Labubus & Top 10 Brown Sneakers For You
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On Episode 15 of the 12hub Podcast (Sneaker Edition), the crew welcomes special guest and fellow content creator, Drew The Sneakerholic! The conversation kicks off with @TheDru-SneakAholic's journey from Philly to Texas, sparking a hilarious debate on regional food staples like pizza, BBQ, and the controversial use of ranch dressing.
The crew dives deep into the modern sneaker world, discussing the ethics of replica sneakers, the problem with reselling fakes, and the confusion surrounding pre-distressed releases like the Nigel Sylvester AJ1 Lows. Drew shares his 20-year collecting journey and...
The 12 Hub Sneaker Podcast Episode 014 | Outlet Shopping, Is YEEZY Back? & H's Bad Jordan Takes
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Episode 14 is here! We're celebrating our HUGE wins on the Undefeated Air Jordan 4s and discussing the madness, including factory flaws like the "Rape Airs." We also dive into Kanye West's wild comeback with the relaunch of Yeezy.com—are the $20 slides and wild new designs worth the risk?
Plus, we cover our latest pickups from outlet shopping, including Jordan 1 Lows and a crazy Hey Dude sock hack you've never heard before. We debate new releases like the Awake NY Jordan 5s, upcoming NOCTA Glides, and the "Rare Ai...
The 12 Hub Sneaker Podcast Episode 013 | The Undefeated 4 Hype & The Death of Resell Culture
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week, the crew is chopping it up about everything from sneaker grails to life lessons. The conversation kicks off with the hype surrounding the return of the legendary Undefeated Air Jordan 4 and a debate on whether you should ever pay resale for a shoe you can't wear. We also dive into the history of the Nike LeBron line, sharing our favorite models and some deep cuts you might have forgotten.
From there, we get into a real talk session about the evolution of sneaker culture, from the days o...
The 12 Hub Sneaker Podcast Episode 12: Rare Air 4s, Undefeated Hype & Sydney Sweeney's Jeans
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In this episode, the crew dives deep into their latest pickups, including multiple pairs of the controversial Air Jordan 4 "Rare Air" and some new DJI camera gear. The guys debate the wearability of Jordan 4s, tell wild stories about getting free shoes from Nike, and discuss the tricky business of sneaker replicas.
The conversation then shifts to the latest news and culture, tackling the hype behind the upcoming Undefeated 4s, the state of the NBA after LeBron, and the rise of WNBA stars Paige Bueckers and...
Sneaker Podcast 2.0 Episode #011: Unboxing Spicy Yeezy Merch, RGIII/Angel Reese & Failed Friendships
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This week, the crew kicks things off with their latest pickups, including the coveted Levi's Air Max 95s, Aqua 8s, and a surprise unboxing of some controversial Yeezy merch. The sneaker talk continues with a rundown of upcoming releases, from the highly-anticipated Ja Morant "Ja 3" to the new Nigel Sylvester Jordan 4s and A Ma Maniére collabs.
From there, the episode dives into a massive range of topics. We start with a full breakdown of the firestorm surrounding RGIII's post about Angel Reese and Shaq's fiery re...
