The Business of AI

40 Episodes
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By: UKAI - The Trade Association for AI businesses across the UK

AI is our Business. Looking at how businesses are using AI to build services and tools, transforming organisations and delighting consumers. We explore the different types of businesses that are emerging and find out how they are using AI technology. UKAI is the trade association for AI businesses in the UK. The show is hosted Tim Flagg, AI entrepreneur and chief executive of UKAI. Featuring business leaders, policymakers, authors, politicians and entrepreneurs. Join us to learn how to build your AI business.

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Why AI Governance Unlocks Innovation with Seto Adenuga
#80
05/15/2026

Responsible AI is often treated as a compliance burden. That is a mistake. Done properly, governance becomes an innovation gate: helping organisations build AI that is safer, more trusted and easier to scale. The real challenge is moving beyond mature privacy or security controls and creating AI governance that works across the full lifecycle from design and harms assessment to deployment and oversight.

Seto, an AI governance and ethics practitioner with a privacy background, shows why this field needs more than technical expertise. It needs people who can translate risk, regulation and human impact into practical controls...


When AI Lies About You: The New Reputation Crisis with Ian Aizikovich, Flarepoint
#79
05/14/2026

AI hallucinations are no longer just technical glitches. They are becoming reputational, legal and financial risks for companies, public bodies and individuals. As LLMs become a primary source of knowledge, what AI says about a brand, leader, government or institution can shape public perception even when it is wrong, biased or based on partisan data.

Ian, founder of FlarePoint, argues that businesses need to monitor AI-generated narratives with the same seriousness they apply to cyber, legal and brand risk. The challenge is both external and internal: hallucinations can damage public trust, while model bias can influence decisions...


How Regulation Unlocks AI Investment with Angela Stathi
#78
05/13/2026

AI policy is no longer just about risk. It is becoming a lever for investment, market confidence and national competitiveness. The hardest challenge is balancing innovation with stability: creating rules that protect consumers without slowing the technologies that could reshape financial markets, defence, energy and healthcare.

Angela, a senior commercial, technology and investment executive, works at the intersection of regulation, innovation and capital mobilisation. Her career shows why AI leadership needs cross-sector range, not narrow expertise. From financial services transformation to advising on digital assets, tokenisation and deep tech investment, the future of AI will be shaped...


No Data Strategy, No AI Strategy with Fuad Hendricks, Hark Consultants
#77
05/12/2026

AI ambition is outpacing data readiness. Companies want agentic AI, automation and enterprise-scale intelligence, but many are still running on fragmented systems, unclear ownership and messy legacy data. The real bottleneck is not model capability. It is the “data value gap”: the distance between the data organisations collect and the business value they can actually extract from it.

Fuad, co-founder and MD of Hark Consultants, argues that data must become a board-level performance driver, not a back-office concern. That means clear accountability, stronger data literacy, secure data sovereignty and governance built into AI projects from day one. For...


Why Responsible AI Needs Different Thinkers with Petra Abbam, BBC
#76
05/11/2026

Most companies treat AI adoption as a technology problem. The harder challenge is cultural: helping people know when to use AI, when not to, and how to make responsible choices by default. Responsible AI is not just governance paperwork. It is an operating model for trust, value and risk management.

Petra, who leads responsible AI engagement at the BBC, shows why the field needs more than technical specialists. Her “squiggly” career across software, publishing, media and digital strategy has become an advantage, not a liability. AI transformation needs people who can connect systems, stories and social impact. Dive...


Beyond LLMs: The Future of AI Models with Manish Patel from Jiva.ai
#75
05/08/2026

The AI race may not be won by bigger language models. Manish argues that LLMs are powerful interfaces, but weak foundations for true intelligence because language alone cannot capture planning, creativity or cross-domain reasoning. Jiva.ai is taking a different route: bottom-up model fusion, designed to merge specialised models into more efficient, resilient systems that can generalise across complex problems.

The business implication is significant. As enterprises hit limits around cloud dependency, data leakage, compliance and compute cost, sovereign AI becomes more than a national policy idea. It becomes an enterprise operating requirement. Manish, a molecular geneticist...


AI Fraud: The Hidden Risk Behind AI Adoption with Aarti Samani
#74
05/07/2026

AI’s productivity promise has a darker twin: a fast-growing fraud economy built on manipulation, deepfakes, voice cloning and human psychology. The real business risk is not just technical vulnerability, it is workforce vulnerability. Companies racing to adopt AI need fraud resilience as a core operating capability, not a compliance afterthought.

Aarti, a technology leader turned AI fraud resilience founder, argues that safe adoption requires a human-led approach: train people, cut through both AI hype and fear, and build confidence without ignoring risk. Her career also highlights important lessons: non-linear paths, resilience and diverse leadership are not si...


73. The AI Reputation Risk Facing Every Business with Tom Mason from Awareness AI
04/25/2026

AI is no longer just helping people find businesses, it is becoming the first version of the business they encounter. That creates a new reputational risk: if ChatGPT, Gemini or Claude describes an organisation badly, cites outdated information, or recommends a competitor, customers may never reach the website at all. The shift from search to answer means companies must stop thinking only about SEO rankings and start managing how AI systems represent them.

Tom, founder of Awareness AI, explains why generative engine optimisation is becoming a board-level issue for public-facing organisations. His work shows that models can...


72. Symbolic AI: The next AI architecture, inspired by our brains with Nikolay Gurianov - Braintree
04/23/2026

AI may be scaling fast, but we hear from Nikolay that the current wave has already hit a ceiling. Pattern recognition alone is not enough to deliver the next leap in business value. Nikolay's company Braintree believes that the future lies in symbolic AI: systems that do more than predict likely outputs and instead work with abstractions, concepts and meaning. That matters commercially because it points to AI that can operate more like a true interface between people and data, with stronger reasoning, faster real-time performance and far lower infrastructure demands.

The bigger business claim is efficiency...


71. AI Won’t Fix a Broken Operating Model - Adam Hadley - Quantspark
04/17/2026

Most AI investments fail for a simple reason: companies start with the tool, not the business need. Productivity gains do not come from layering AI onto existing workflows, but from rethinking how decisions, information and value actually move through an organisation. The real job is not prompt engineering or model selection. It is business analysis: clarifying outcomes, mapping processes, understanding where value is created, and only then deciding where automation or augmentation belongs.

Adam Hadley, CEO of Quantspark, makes the case that the winners will not be the firms with the most AI pilots, but the ones...


70. Ethical AI Is a Competitive Advantage with Femma Ashraf from Astronomical AI
04/15/2026

Ethical AI is not a compliance add-on, it is a competitive advantage. This episode makes the case that better AI outcomes come from better design choices at the start: diverse teams, explainable systems, safer data practices and a sharper understanding of who a product serves. In healthcare, that is not just a moral argument. It is an operational and commercial one. Done well, AI can cut delays in lung cancer diagnosis and treatment, ease pressure on clinicians, reduce NHS costs and improve patient outcomes.

Femma Ashraf is the founder of Astronomical AI. Her company is building tools...


69. Your AI Is Only As Good As Your Data with Graeme King, Amino Data
03/27/2026

Nobody wants to be governed. Everyone wants to be excellent. That simple reframe is at the heart of this conversation with Graeme King, a data and AI governance veteran who argues that the way we talk about data management is holding businesses back just as much as the data problems themselves.
With 25 years of experience across industries as varied as rail infrastructure, criminal justice, and the European Space Agency, Graeme has watched organisations stumble over the same fundamental problem time and again: their data isn't ready. In this episode, he joins Tim to make the case that before...


68. The Sustainable AI Playbook: Cutting Through the Hype with Malcolm Buckley, Bright Angles
03/27/2026

From busting myths about energy-hungry data centres to explaining why your fridge temperature could be saving your company thousands, Malcolm brings a refreshingly grounded perspective to one of the most polarising conversations in business today. Malcolm Buckley, founder of Bright Angles and a veteran of 25+ years in technology and data, joins Tim to cut through the noise around AI and sustainability. 
We explore why the headlines about AI "burning the world" don't tell the whole story, how UK businesses can take back control of their environmental footprint, and why the data you already have, imperfect as it is, i...


67. Fixing Food’s Broken Economics with Sophia Fannon-Howell from Aterra.ai
03/21/2026

What if the real problem in food is not productivity, but a deep imbalance of power? Sophia Fannon-Howell, founder of Aterra.AI argues that the UK food system is structurally tilted against farmers: they carry the risk, produce the value, and yet capture only a fraction of the reward, while larger players control the data, the market visibility, and the negotiating leverage. In that context, AI matters not as a shiny new farming tool, but as a way to shift intelligence and influence back to the people at the base of the system.

A data and innovation...


66. AI Adoption Is a Leadership Problem - Natalia Chronowiat - Women in AI
03/10/2026

AI isn’t held back by technology, it’s held back by fear. The real barrier to adoption inside companies isn’t capability, but confidence: employees worry about job loss, leaders struggle to change established workflows, and organisations lack the internal structures to make AI usable day-to-day. The companies that win won’t simply deploy AI tools; they’ll invest in education, shared knowledge systems, and cultural change that helps teams see AI as an amplifier of human capability rather than a replacement.

Natalia Chronowiat, a business director at AI-driven digital agency Push, focuses on translating AI from hype...


65. Who Shapes the AI Future with Baroness Manzila Uddin - Women in AI
03/10/2026

Who decides how AI reshapes society: technologists, governments, or the communities living with its consequences? As AI and digital platforms scale rapidly, policymakers face a difficult balance: enabling innovation and economic growth while protecting citizens from online harms, safeguarding children, and ensuring new technologies do not deepen existing inequalities.

Baroness Uddin believes the answer lies in widening who participates in technology governance. A social worker turned member of the House of Lords, she brings decades of community advocacy into debates on AI, digital assets, and online safety. Through parliamentary groups and cross-sector roundtables with startups, academics, and...


64. Stop watching and start building AI. With Sumathi Menon. Women in AI Special Episode.
03/06/2026

Most people are consuming AI tools. Far fewer are building with them and that gap is where the real opportunity lies. In this episode, AI strategist Sumathi Menno argues that the biggest barrier to AI adoption isn’t technical skill but hesitation. Through her work advising organisations and leading the nonprofit Women Defining AI, she focuses on turning curiosity into capability, helping professionals move from experimenting with prompts to actually building AI-powered products and solutions.

With a background in financial services before moving into AI strategy, Sumathi now works with organisations struggling to translate AI hype into pr...


62. AI for the Real World with Linda Hong Cheng, Lychee Labs
03/05/2026

World models could be the breakthrough that takes AI beyond predicting text and into understanding reality. In this episode, Linda Hong Cheng explains how these models, which learn the physical dynamics of environments, may unlock a new generation of AI capable of reasoning about complex systems. Her company, Lychee Labs, is already applying this approach to industrial manufacturing, building AI that integrates with digital twins of production lines to anticipate disruptions such as firmware changes, quality defects, or operational shocks before they cascade into costly downtime.

Linda's work bridges frontier research and real-world deployment. With a background...


63. When AI Mediates Human Conflict with Vanessa Carson - UKAI Women in AI Special
03/04/2026

What if AI could prevent conflicts from escalating and create an auditable record of what really happens when they do? This episode explores a new category of AI focused not on productivity, but on structuring high-stakes human communication. Vanessa Carson, founder of Defuze and Thea Labs, is building systems designed to mediate difficult conversations and preserve “narrative integrity”, creating transparent, evidence-grade records of communication in environments where trust, consent, and accountability matter.

A former film professional who moved into tech delivery in highly regulated industries, Carson built Defuze after noticing recurring breakdowns in human communication during complex, high...


61. Who wins the AI trade war? Economist Karishma Banga joins the Women in AI podcast
02/27/2026

AI isn’t just a technology race, it’s a trade policy battleground that will determine who captures value and who falls further behind. The real AI divide isn’t only about access to infrastructure, but about skills, governance, data rules, and the power embedded in digital trade agreements. As countries sign binding commitments on cross-border data flows, source code access, and digital taxation, the long-term development path of emerging economies is being quietly locked in.

An economist at King's College London and advisor to the Commonwealth Businesswomen's Network, Karishma Banga argues the UK has a pivotal role...


60. The AI Adoption Myth: Why Access Isn’t Impact - Louise Moody from Atheni.ai
02/26/2026

If AI is so powerful, why are most companies seeing almost no real productivity gains? This episode exposes the uncomfortable truth: giving employees access to tools like ChatGPT or Copilot doesn’t transform a business, it just speeds up existing habits. The real value comes from redesigning workflows, developing role-specific use cases, and teaching people how to apply judgment and creativity alongside AI. Atheni.ai positions itself at this “last mile” of adoption, helping organisations move from superficial use to genuine operational change through hands-on support and a scalable “personal AI coach” that guides employees in real time.

In thi...


59. Why AI Projects Fail: Confidence, Culture and How to Scale - with GAIL, (Global AI Leaders)
02/19/2026

Why are so many companies investing in AI but seeing so little real impact? Is the biggest barrier bad data, or a workforce that secretly lacks the confidence to use it? In this conversation with Vivek and Bryan from the Global AI Leaders Network (GAIL), we unpack why organisations are stuck in “pilot mode,” why AI still feels intimidating to non-technical teams, and why literacy, not infrastructure may be the true bottleneck.

The discussion explores what actually moves the needle: safe “sandpit” environments where employees can experiment without fear, leadership that visibly uses AI, cross-functional teams tackling real bus...


58. How AI Optimises Infrastructure, Turning Complexity into Clarity, with Michael Avant-Smith BMA
02/05/2026

AI can help make sense of complex infrastructure projects, turning disconnected systems into clear plans that improve efficiency at scale and help protect national infrastructure. Energy, water, and other essential networks are under growing pressure from new demand, climate goals, and public expectations, and decisions in one area increasingly affect everything else.

This conversation with Michael Avant-Smith, from Business Modelling Applications, looks at how AI is being used to bring clarity to that complexity: linking data, testing options, and showing trade-offs in ways people can understand and act on. By supporting better planning, faster decisions, and continuous...


57. Why Sustainability and AI Are About to Collide (Hard): Alex Smith
01/23/2026

What does real sustainability look like when AI enters the room—loud, power-hungry, and ethically ambiguous?

In this episode of the UKAI Women in AI Podcast, we’re joined by Alex Smith, CEO of Future Plus, to talk candidly about non-linear careers, leadership under pressure, and why sustainability must move from glossy reports into everyday business decisions.

Alex shares her journey—from hospitality and professional sailing to building a guided SaaS platform that helps businesses embed sustainability across climate, social impact, governance, and economic resilience. Along the way, we explore:

Why sustainability and AI are...


56. Women, Work and the Future of AI: Sheridan Ash and Tech She Can
01/20/2026

In this episode of the UKI Women in AI podcast, Sheridan (Founder & Co-CEO of Tech She Can) tells the story from “Well Rough” (Wellingborough, as lovingly rebranded by its own sign-vandals) to global consulting, to launching a charity that’s reached hundreds of thousands of children with tech-for-good education.

You’ll hear:

How an undiagnosed dyslexia and leaving school with few qualifications didn’t end the story—it started it

The early rebellion: campaigning at school so girls could do metalwork and welding (because stereotypes deserve to be mocked, not obeyed)

Why curiosit...


55. AI, Finance & Chaos: Lida Cepuch on Risk, Governance, and Surviving the Markets
01/15/2026

In this episode of the UKAI Women in AI Podcast, Zahra sits down with Lida Cepuch — a technologist-turned-governance heavyweight whose career has zig-zagged through derivatives trading floors, complex risk management, and the boardrooms of some of Europe’s most regulated financial institutions.

Lida cuts through the usual platitudes and lays out the raw mechanics of building a career at the intersection of technology, finance, and governance, starting from her early days in computer science at the University of Waterloo (back when coding required punched cards) all the way to shaping AI strategy for a UK-regulated alternative investment mana...


54. Governing The Machine: The UK's Chance to Lead with Ray Eitel-Porter & Paul Dongha
01/13/2026

How do you actually govern AI so you can use it at scale without blowing up your risk register?

In this episode of the Business of AI podcast, Tim chats with Ray Eisel Porter (former Global Lead for Responsible AI at Accenture) and Dr Paul Donga (Head of Responsible AI & AI Strategy at NatWest) about their new book, Governing the Machine – a practical blueprint for AI governance in real organisations, not in theory slides.

They unpack:

What agentic AI really was in the 1990s – and why today’s “agents” are nowhere near the autonomous...


53. Work Amplifiers: How AI Agents Can Transform Non-Profits with Alex Skinner
12/31/2025

AI agents can become “work amplifiers” for non-profits and membership organisations IF you start with the problem, not the solution. In this in-person episode, Alex Skinner (CEO & Co-founder of Pixl8) explains how AI can help lean teams do more with less: automating document-heavy workflows, triaging submissions, and turning messy archives into searchable knowledge.

We dig into:
* Why many AI projects fail by starting with a solution instead of a clear objective,
* Alex’s “recipes” approach: matching the right model/tool to the right workflow,
* How to pilot safely, measure success, and scale from proof-of-concept to product...


52. Bold, Loud, Unstoppable: How Women Can Win in AI with Ramyani Basu
12/30/2025

Ramyani shares her 25-year journey from being the only woman in engineering classes to leading digital, analytics, and AI across Northern Europe, while championing diversity and lifting other women as she climbed. She opens up about a defining early-career moment: being told to tone down her bold colours and emotions and why choosing authenticity became a turning point. Ramyani makes the case that AI is a once-in-a-generation opportunity for women because it rewards problem-solving, leadership, and collaboration, not just coding. Expect practical advice (passion, resilience, learning through failure), a look at major AI transformation programs she’s leading in ba...


51. Leveraging AI as a Competitive Advantage in a Global Corporation with Bosch's Steffen Hoffmann
12/30/2025

Bosch on Skills, Trust, and the Future of Work. What does real adoption actually look like inside a global industrial giant? In this episode, Stefan Hoffmann, President of Bosch for Northern and Eastern Europe, cuts through the noise to explain how AI is already transforming manufacturing, HR, energy, and R&D. From training 65,000 employees and building trust in AI tools, to green energy, hydrogen, and automated driving, this fascinating conversation explores how businesses can use AI to boost productivity, stay competitive, and prepare people, not replace them, for the future of work.

AI is our Business.

<...


50. Women in AI: IBM's Sharon Moore MBE on Leadership, Sponsorship, and Building a Career in Technology
12/17/2025

In this episode of UKAI’s The Business of AI Podcast: Women in AI special, Zahra Shah, Chair of UKAI’s Women in AI Working Group, speaks with Sharon Moore MBE, CTO for Public Sector and Technology at IBM.

Sharon shares her career journey into technology, from early exposure to computer-aided design to senior leadership roles, and reflects on the moments that shaped her path. The conversation explores career challenges, learning new industries quickly, and the difference that mentors, allies, and sponsors can make, particularly for...


49. From No.10 to Next-Gen AI: Ben Turner on Behaviour Prediction & Synthetic Data
11/26/2025

In this episode of the Business of AI podcast, we’re joined by Ben Warner, co-founder of Electric Twin, a company creating cutting-edge synthetic populations to help organisations understand and predict human behaviour at unprecedented speed. Ben shares his journey from academic physicist at UCL, to applied AI leader at Faculty, to chief adviser in Number 10 during the Covid-19 crisis. That experience revealed a fundamental gap in our ability to model real-world behaviour, inspiring Electric Twin’s mission: to give decision-makers rapid, accurate insights that once required weeks of surveys and complex research.

Ben breaks down how Elec...


48. AI Marketing Playbook 2025: Tactics, Trends & Real Business Use Cases with Martin Broadhurst
11/26/2025

In this episode of The Business of AI Podcast, host Tim Flagg sits down with chartered marketer, HubSpot Platinum Partner and AI & automation consultant Martin Broadhurst – to explore how AI is transforming marketing, sales and wider business operations. Martin shares his journey from early marketing automation through to working hands-on with generative AI, explaining how tools like HubSpot, Copilot and other platforms are making advanced automation, content creation and data insight accessible to everyday teams. Along the way, he gives real-world examples from SMEs, including using AI to clean thousands of messy CRM records in minutes, speeding up presentation cr...


47. Women in AI: AI, Gender Bias and Online Safety: Insights from Researcher Sarah Wyer
11/25/2025

In this episode of the UKAI Women in AI Podcast, host Zahra Shah sits down with Sarah Wyer, a leading PhD researcher specialising in gender bias in large language models. Sarah shares her non-linear journey into AI, from starting out in business and higher education, to discovering a passion for data, completing a master’s in computer science, and ultimately becoming an award-winning woman in tech. She explains how her research with Professor Sue Black revealed deeply embedded gendered and intersectional bias in early GPT models, and why the data choices made by AI developers profoundly shape societal outcomes. He...


46. Women in AI: Mary Kemp on Breaking Barriers and Building Inclusive Innovation
11/25/2025

In this episode of The Business of AI Podcast: Women in AI, host Zahra Shah speaks with co-founder of AI Potential Mary Kemp, about her unexpected and transformative journey into the world of artificial intelligence. Mary reflects on moving from decades of corporate work in the US to becoming an “accidental startup” founder after discovering how dramatically generative AI could reshape her business. She shares honest insights into the early challenges, from rebuilding a client base to navigating uncertainty, and explains how giving back to local communities and charities helped her rebuild trust, networks and opportunities from the ground up.<...


45. Women in AI: Beth Wells Navigating Imposter Syndrome in the Move from Biology to Legal Tech
11/20/2025

In this episode of the UKAI Women in AI Podcast, Zahra speaks with Beth Wells, Innovation Manager at Weightmans Solicitors, about her unexpected journey from studying biology to building a career in legal tech and innovation. Beth shares how a temporary admin role opened the door to an entirely new profession, and why problem solving, creativity and curiosity were the real skills that guided her into an innovation team that has grown from four people to more than thirty. She reflects on the rise of legal engineering, the evolution of innovation in law firms and the importance of building...


44. Why Law Firms Must Innovate Now: AI, Culture and Change with Dr Catriona Wolfenden
11/20/2025

In this episode of The Business of AI Podcast, Tim welcomes Dr Catriona Wolfenden, Director of Product and Innovation at Weightmans, to explore how one of the UK’s leading law firms is reshaping its approach to technology, problem solving and client service. Catriona shares her journey from practising lawyer to heading a 34-strong innovation team, and offers real examples of how Weightmans has built tools that reduce risk, streamline processes and improve decision-making for clients in areas from disability discrimination to lorry regulation. She also explains why true innovation starts with understanding the problem – not rushing for the newe...


43. AI in Law: Isabel Bathurst on Private AI, Security and the New Skills Lawyers Need
11/18/2025

In this episode of The Business of AI Podcast, Tim is joined by Isabel Bathurst, solicitor, law firm consultant and co-founder of Legal AI. Isabelle shares her journey from early work with geographic information systems at Manchester University, through two decades in complex litigation, to helping law firms adopt AI in a way that actually fits how solicitors work. She explains why so many traditional case management systems frustrate lawyers, how disconnected tech stacks create inefficiency and inertia, and why AI needs to be designed around real legal workflows rather than forcing solicitors to become part-time IT operators.
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42. How to Use AI Without the Hype: David Lane on Fat Fish Digital & Health Tech
11/17/2025

In this episode of The Business of AI Podcast, Tim is joined by David Lane, founder of Fat Fish Digital, to explore what happens when decades of AI experience meet today’s hype cycle. David shares his journey from early AI research at BT AI Labs and the University of Sussex, through founding one of his first companies in the mid-2000s, to building Fat Fish Digital as a “technology orchestrator” working at the intersection of AI, mobile, and health tech. He talks about moving from mobile apps and gaming into cognitive health, why so many organisations still struggle with m...


41. How Agentic AI Will Rewrite Business with Shashi Jagtap, Founder, Super Agentic AI
#41
11/15/2025

Agentic AI isn’t just another tech trend, it's a generational shift that could rewrite how every business operates. In this episode of The Business of AI, Shashi Jagtap, founder of Super Agentic AI and former Apple engineer, reveals why he walked away from one of the world’s most coveted tech jobs to dive head-first into this new frontier. He explains how agentic systems go far beyond ChatGPT-style interactions, giving machines the power to take action, make decisions, and transform entire workflows and why companies that hesitate risk being left behind.

Shashi breaks down the real mean...