Vibe coding can build an AI prototype in minutes. But what does it take to make AI work securely and reliably inside a real business?

Technically Creative is brought to you by KoobrikLabs, the data partner for creative companies.

👉 https://koobriklabs.com/contact/

In this episode, Orlando Wood sits down with Max Oshman, CEO of the lab, and Sam Stroube, Head of AI at Wellcom, to explore why vibe coding isn't enough for enterprise AI and what it takes to turn AI prototypes into secure, scalable, production-ready applications.

The lab, part of...

Weekly AI news for Hollywood and the creative industries. This week: what happens when AI gives clients the power to change creative work after the director has gone home?

Hosted by Orlando Wood, founder of KoobrikLabs, the AI/IT partner for creative companies. To talk about adopting AI safely in your business, visit https://koobriklabs.com

Our deep dive starts with A$AP Rocky’s Shroom Clouds music video, where AI-generated shots were reportedly added after the production company delivered its director’s cut, including disputed imagery the original filmmakers say they never created or appr...

Can advertising agencies produce 20 times more content without increasing their budgets? And how is AI changing the way the world's biggest advertising companies operate?

If you're a creative company looking to future-proof your business, book a free consultation with KoobrikLabs, the data partner for creative companies.

👉 https://koobriklabs.com/contact/

In this episode of Technically Creative, Orlando Wood sits down with James Brook Partridge, Head of Production UK at WPP Production, to explore how one of the world's largest advertising groups is transforming commercial production through artificial intelligence, centralized production, virtual pro...

Black October: AI Agents in Bank Accounts, the PHP Flaw and the LiteLLM Hack | Technically Creative Week in Review

This week Orlando breaks down Black October, the week AI met cybersecurity head on. Unauthorised AI agents turned up inside customer accounts at JPMorgan, Bank of America, Morgan Stanley, Wells Fargo and Citi, and some were phoning call centres on their own. A critical PHP vulnerability found with the help of AI leaked early, and the NSA told organisations that couldn’t patch straight away to take their websites offline. Microsoft revealed that a China-aligned hacking group, Storm-0940, us...

🎬 Behind the Scenes of Danse Macabre (Long Version): https://youtu.be/QALh6PauOCw

🎥 Danse Macabre Trailer: https://youtu.be/b1A4U37asVg

Hisko’s Website - Hiskohulsing.com

He spent 11 years making an animated film. Then he was booed at its premiere for using AI.

In this episode, Orlando Wood sits down with Hisko Hulsing, the Dutch artist, filmmaker and animation director behind Danse Macabre, Amazon's Undone and Netflix's The Sandman, to discuss the AI controversy that erupted at the Annecy International Animation Film Festival.

Hisko spent 11 years creating...

Weekly AI news for the creative industries. This week, Technically Creative asks a bigger question underneath the AI boom: everyone seems to be getting richer, but who is actually paying for all of it?

Hosted by Orlando Wood, founder of KoobrikLabs, the AI/IT partner for creative companies. To get in touch about using AI in your business, visit https://koobriklabs.com/contact/

This week: Meta rewrites its commercial terms in a way publishers fear could expand its rights to use their content for AI training. Fox is now running live TV campaigns where AI...

Can you copyright AI-generated work? If you create a film, image, character or advertisement using generative AI, who actually owns it?

If you're a creative company looking to future-proof your business, book a free consultation with KoobrikLabs, the data partner for creative companies.

👉 https://koobriklabs.com/contact/

In this episode of Technically Creative, Orlando Wood sits down with Lisa Oratz, Senior Counsel at Ashurst, to explore AI copyright law, intellectual property ownership, fair use, and how filmmakers, artists, advertising agencies and creative companies can legally protect work created using generative AI.

Lis...

Weekly AI news for the creative industries. This week, Technically Creative asks whether ad tech is about to become something much bigger: the system that creates, distributes, targets, measures and continuously rewrites advertising.

TikTok, Meta, OpenAI, NBCUniversal, FreeWheel, Newton and Omnicom are all pushing AI deeper into advertising. Creative generation, media buying, audience targeting, campaign optimization and measurement are starting to collapse into the same technological loop.

Technically Creative is brought to you by KoobrikLabs, the AI/IT partner for creative companies - www.koobriklabs.com

That matters because advertising technology used to...

How is AI actually changing professional film and advertising production?

Technically Creative is brought to you by KoobrikLabs, the IT and AI partner for creative companies.

In this episode of Technically Creative, Orlando Wood sits down with Ryan Black and Kyt Janae from Luma AI to explore how generative AI is moving beyond individual image and video generation and into professional filmmaking, VFX, advertising, pre-production, post-production, and hybrid production workflows.

Luma is building AI tools designed around the way professional creatives actually work. Ryan and Kyt explain Luma Agents, a multimodal creative platform...

Weekly AI news for the creative industries. This week, Technically Creative looks at the rise of AI agents and a much bigger question than whether AI can write, code or make images: how much authority are we actually prepared to give it?

OpenAI and Meta are pushing toward always-on AI agents that can access files, communicate with people and act on your behalf. That became very real this week when a Meta Muse user discovered the agent had shared his home address with a Facebook Marketplace buyer after being given persistent permission.

The issue is...

What happens when the agency advising a client on who should produce its advertising also has a financial interest in producing the work itself?

Technically Creative is brought to you by KoobrikLabs, the data partner for creative companies.

In this special episode of Technically Creative, Orlando Wood sits down with Steve Davies, CEO of the UK’s Advertising Producers Association (APA), and Matt Miller, President and CEO of the Association of Independent Commercial Producers (AICP), to discuss the growing fight over WPP, in-house agency production, independent production companies, competitive bidding, and the future of commercial pr...

Weekly AI news for Hollywood, Advertising, and the creative industries. This week, Technically Creative looks at a major shift in generative AI: filmmakers, studios, musicians, publishers and advertisers are starting to talk publicly about how they are actually using AI.

Jeffrey Katzenberg is developing plans for an AI-focused animation venture. The Lion King director Rob Minkoff is developing Storm Dogs using human performances combined with generative technology. Darren Aronofsky continues experimenting publicly with AI filmmaking, and new production examples suggest AI could dramatically change the cost and speed of making movies.

That raises...

AI is forcing one of the biggest copyright debates in decades. So what does copyright law actually say about training AI on creative work?

This episode is paid for by the Future of Life Institute.

In this episode of Technically Creative, Orlando Wood sits down with Keith Kupferschmid, CEO of the Copyright Alliance, to unpack the increasingly complicated relationship between artificial intelligence, copyright, fair use, creators and the companies building generative AI.

Keith represents a coalition that includes individual creators as well as organizations across film, television, music, publishing, photography, journalism and other...

Weekly AI news for the creative industries. This week, Technically Creative asks a much harder question: can increasingly capable AI systems actually be contained?

The main story is the growing concern around autonomous AI agents. New reporting on an OpenAI evaluation described agents finding unauthorized ways to communicate, exploiting vulnerabilities, accessing the internet and reaching third-party systems while trying to complete a task. A separate Google Gemini cybersecurity evaluation also resulted in the model accessing real-world systems when it was supposed to be operating against simulated targets.

The important point is not that AI suddenly...

Can AI and traditional film production actually coexist?

Technically Creative is brought to you by KoobrikLabs, the IT and AI partner for creative companies.

In this episode of Technically Creative, Orlando Wood sits down with Toby Walsham, founder of Imagine This and Made By Humans, to explore what happens when an experienced live-action producer builds an AI creative studio from inside the advertising and commercial production industry.

Toby started his career at Framestore and built his career producing ambitious live-action work before founding Imagine This. Then generative AI arrived, and he saw an...

Weekly AI news for the creative industries. This week, Technically Creative looks at the growing fight over who gets to make advertising, how AI is disappearing into professional creative workflows, and why the rules around technology, work and authorship are changing faster than the institutions around them.

The biggest story is advertising production.

WPP is pushing more commercial production through its own 10,000-person production operation, challenging the traditional triple-bid system that has long connected agencies, clients and independent production companies. With traditional agency revenues under pressure, production growing, clients demanding exponentially more content and generative...

Why are we using AI?

This episode of Technically Creative is brought to you by The Future of Life Insitute, an independent nonprofit working to steer transformative technologies toward benefiting humanity. https://futureoflife.org/

In this episode of Technically Creative, Orlando Wood sits down with Oonagh Murphy, Director of the Responsible AI Academy at Arts Council England, Senior Lecturer at Goldsmiths, University of London, and former Turing Fellow at the Alan Turing Institute, to explore what responsible AI actually looks like for artists, museums, cultural institutions and the creative industries.

As generative AI...

Hi, and welcome to the Technically Creative Week in Review, where every Monday I look back at the biggest stories in AI, technology and the creative industries from the week just gone, and try to figure out what they actually mean for the week ahead.

Technically Creative is sponsored by KoobrikLabs, the AI and IT partner for creative companies. If you’re trying to figure out how AI, data and technology should actually work inside your business, visit us at KoobrikLabs.com.

And this week, I’m going to do something slightly alarming.

I’m...

In this episode of Technically Creative, Orlando Wood sits down with Justine Armour, Chief Creative Officer of 72andSunny International, for a conversation about AI, advertising, creativity, taste, originality and the future of creative work.

As generative AI makes it possible to produce more ideas, images, advertising and content than ever before, Justine argues that the most valuable creative skill may no longer be the ability to make more. It may be knowing what not to make.

Her argument is fascinating: AI is already very good at producing work that is acceptable. Work that is pretty...

Weekly AI news for the creative industries. Every Monday, Technically Creative brings you a fast, opinionated recap of the biggest stories in artificial intelligence, entertainment, media and technology from the week just gone, and what they mean for the week ahead.

This is a new kind of episode for Technically Creative. Alongside our usual interviews with leaders across film, television, advertising, technology and the creative industries, Orlando Wood will now start each week with a short AI Week in Review, designed for anyone trying to keep up with an industry that seems to change every five minutes.<...

SAG-AFTRA on AI: Who Owns Your Face, Voice & Performance?

🤝 Presented in Partnership with the Future of Life Institute

This episode is part of a special series presented in partnership with the Future of Life Institute (FLI).

Throughout Season 4 of Technically Creative, we're exploring some of the biggest questions surrounding artificial intelligence, creativity, copyright, performer rights, AI safety, and responsible innovation.

Learn more about the Future of Life Institute:

📺 YouTube
https://www.youtube.com/@futureoflifeinstitute/

🌐 Website
https://futureoflife.org/

🎭 AI, Actors & Hollywood's Biggest Conversation

In th...

🌍 Learn More About the Future of Life Institute

The Future of Life Institute (FLI) is a nonprofit organization working to help ensure that transformative technologies, including artificial intelligence, benefit humanity while reducing catastrophic and existential risks. Through research, policy, public education, and collaboration, FLI brings together scientists, policymakers, technologists, and creators to help shape a safer future.

📺 Future of Life Institute on YouTube
https://www.youtube.com/@futureoflifeinstitute/

🌐 Official Website
https://futureoflife.org/

If these conversations resonate with you, I highly recommend subscribing to their channel and exploring the work they...

Can AI Create a Cannes-Winning Commercial?

Watch these films before you answer.

🎥 The RealReal (Silver Cannes Lion)
https://www.youtube.com/watch?v=MORj7Cn1Wo0

🎥 Gaia
https://shots.net/news/view/gaia-exposes-dairys-hidden-heartbreak

If you're a creative company looking to future-proof your business, book a free consultation call at

👉 https://koobriklabs.com/contact/

🎬 AI Filmmaking, Cannes Lions & Creative Craft — Don't Miss This One

In this episode of Technically Creative, Orlando Wood sits down with Sebastian Strasser, one of advertising's most celebrated commercial directors and founder of...

How does Disney stay innovative?

Inside the Disney’s Innovation Team and the future of entertainment with David Min

For the latest news on the Disney Accelerator, please check it out at: https://sites.disney.com/accelerator/

Technically Creative is brought to you by KoobrikLabs, the data partner for creative companies.

🏰 How Disney Finds the Future

In the Season 4 premiere of Technically Creative, Orlando Wood sits down with David Min, VP of Corporate Innovation at The Walt Disney Company, to explore how one of the world's most iconic ent...

Don’t miss Digital Hollywood’s panels on the future of entertainment and media. Sign up for more information at - https://www.digitalhollywood.com

Episode description

Technically Creative is brought to you by KoobrikLabs, your AI transformation partner for creative companies.

What happens when AI moves upstream into the creative process, before the camera ever rolls?

Recorded live at Digital Hollywood: The AI & Entertainment Summit 2026, this episode of Technically Creative brings together filmmakers, producers, technologists and creative leaders to explore how generative AI is changing film development, screenwriting, ideation, visualization, stor...

In this third bonus episode of Technically Creative, Orlando Wood continues his conversation with legendary Hollywood producer Jon Peters, the producer behind Batman, A Star Is Born, Caddyshack, Flashdance, Superman, and many of the biggest blockbuster films of the 1980s and 1990s.

In Part One, we explored Jon Peters' unlikely journey from hairdresser to Hollywood producer through his partnership with Barbra Streisand and the making of A Star Is Born. In Part Two, we followed the rise of the Guber-Peters Company and Jon's partnership with Peter Guber, one of the most successful producing collaborations in Hollywood history.<...

A special live episode recorded at British Arrows.

This panel explores how AI is reshaping creative work, from workflows and production systems to decision-making and craft. As more companies adopt AI tools, the real challenge is shifting from experimentation to implementation, redesigning how work actually gets done.

We discuss the gap between AI adoption and real impact, why most organizations are still layering AI onto existing workflows, and what changes when you move toward AI-native systems. The conversation also looks at agents, automation, and the evolving role of creative professionals in an AI-driven environment.

What actually makes creative work matter?

In this final episode of Season 3 of Technically Creative, Orlando Wood sits down with Simon Cooper and Charlie Gatsky Sinclair — the outgoing and incoming Chairs of the British Arrows — as the awards reach their 50th year.

The British Arrows is one of the most prestigious institutions in advertising, celebrating excellence in craft, storytelling, and creative execution across film, television, and digital media.

But this conversation isn’t just about advertising.

It’s about craft.

Taste.

And the value of effort in an age w...

In this episode of Technically Creative, we sit down with Dan Jasnow, the Head of IP at ElevenLabs. He sits at the intersection of IP, legal, and policy at ElevenLabs and we talk about what copyright, consent, and control look like in the age of AI.

Before joining ElevenLabs, Dan spent over a decade advising companies across media, entertainment, and technology on how to navigate intellectual property in a rapidly changing landscape. Now, he’s on the inside — helping shape how one of the world’s leading AI companies approaches voice, licensing, and responsible deployment.

...

He’s done $100M in creator deals. What does he know?

In this episode of Technically Creative, we sit down with Kyle Hjelmeseth, CEO of GMB Digital Management, to explore how the creator economy has matured into a real industry — and what that means for entertainment, advertising, and anyone building an audience today.

Because the model has flipped.

Creators no longer wait to be discovered.

They build audiences first — and the industry is catching up.

Kyle has spent over a decade helpin...

How do you curate infinite content?

GET YOUR TICKETS TO SHOTS OUT OF THE BOX LA 22nd APRIL - https://ootb.shots.net/la-2026/

In this episode of Technically Creative, we sit down with Danny Edwards, co-editor of shots, to explore a simple but increasingly important question:

How do you curate infinite content?

shots has spent decades spotlighting the best work in advertising, film, and music videos — long before everything was instantly available online. Today, in a world where anyone can publish and the volume of c...

In this episode of Technically Creative, we sit down with Kevin Swanepoel — CEO of The One Club for Creativity and steward of The One Show — to talk about how creative standards are defined in an industry that is constantly reinventing itself.

Advertising produces an enormous amount of work every year. Campaigns, films, brand activations, social content, AI experiments. In a world where more creative work is being made than ever before, the question becomes: how do you decide what actually matters?

For decades, The One Show has been...

In this episode of Technically Creative, we sit down with director Marco Gentile of Magna Studios to explore a powerful idea about creativity in the age of AI: what he calls “The Invisible Contract.”

For nearly two decades, Marco has worked as a director in advertising, crafting visually meticulous films for brands around the world. But as generative AI rapidly transforms how images, stories, and media can be produced, Marco has begun asking a deeper question — not about technology, but about the relationship between creators and audiences.

His thesis is simple: storyt...

In this episode of Technically Creative, we sit down with Jagger Waters — AI filmmaker, creator, and educator — to talk about what authorship looks like in the age of AI.

While much of the conversation around AI filmmaking centers on hype or fear, Jagger is focused on something far more practical: craft. From producing nearly solo short films to blending AI with live action and traditional editing workflows, she represents a new kind of creative — one who understands cinematic language and uses AI as leverage, not replacement.

As the lines blur between filmmaker and creator, Jagger is nav...

In this episode of Technically Creative, we sit down with Ross Richie, founder of BOOM! Studios, to talk about why comics remain one of the most powerful IP engines in modern entertainment.

Long before Hollywood fully embraced the franchise era, Ross was building story worlds from the ground up — proving that independent comics could become global film and television properties. Under his leadership, BOOM! Studios became a launchpad for creator-led storytelling and was ultimately acquired by Penguin Random House, marking a major moment for independent publishing.

Ross shares lessons from building a creator-first co...

Get tickets to the next Artist and the Machine event in NYC on May 14th, you can access Early Bird applications on their site: https://artistandthemachine.com/

2025 Grimes Keynote: https://www.youtube.com/watch?v=i4LZfOaPifQ

In this episode of Technically Creative, Orlando Wood sits down with Dani Van De Sande, founder of Artist and the Machine — one of the most important gatherings anywhere in the world for artists, technologists, and creative leaders working with AI.

Artist and the Machine is the leading Summit at the forefront of AI...

🎙️ Meet the People Designing the Biggest Moment in Advertising

In this special post–Super Bowl episode of Technically Creative, Orlando Wood sits down with Mark Gross, Co-Founder and Co-Chief Creative Officer of Highdive, and Chris Bellinger, Chief Creative Officer of PepsiCo Foods USA - two of the creative leaders behind some of the most talked-about Super Bowl advertising of the last decade.

The Super Bowl has long been the most concentrated moment of attention in media. But what it means to advertise there has fundamentally changed. What was once a single 30-second...

🎙️ How Brands Win Advertising’s Biggest Day

With Mark Gross (Highdive) and Chris Bellinger (PepsiCo Foods U.S.)

In this episode of Technically Creative, Orlando Wood sits down with Mark Gross, Co-Founder and Co-Chief Creative Officer of Highdive, and Chris Bellinger, Chief Creative Officer of PepsiCo Foods U.S. — two of the most experienced creators in modern Super Bowl advertising.

Together, they were behind last year’s breakout Lay’s spot The Little Farmer, and this year’s follow-up, The Last Harvest — a beautiful, generational story about a father passing...

🎙️ Meet the Woman Helping Film Culture Make Sense of Itself

In this episode of Technically Creative, Orlando Wood sits down with Cara Cusumano, Festival Director of the Tribeca Film Festival — one of the three major American film festivals alongside Sundance and SXSW, and still one of the most important gateways to legitimacy for filmmakers worldwide.

Film festivals remain the first real hurdle for a film or filmmaker to be taken seriously. The place where work moves from being made to being seen, debated, championed, and absorbed into the cultural bloodst...

In this second bonus episode of Technically Creative, Orlando Wood continues his conversation with one of the most talked-about — and least understood — figures in modern Hollywood: Jon Peters.

In Part One, we explored Jon’s unlikely path from beauty school to Barbra Streisand and A Star Is Born. In this episode, we move into the next chapter of his career — the years when Jon steps out as an independent producer, helps bring Caddyshack to life, and forms one of the most influential creative-business partnerships in film history with Peter Guber.

This conversation is still loose, funny, m...