Fully Managed

40 Episodes
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By: Penji

Fully Managed is the go-to podcast for agency owners and marketing professionals who want to stay ahead in the ever-evolving business landscape. Brought to you by Penji, each episode dives deep into the strategies, challenges, and success stories of industry leaders who have built and scaled impactful agencies. Join our candid conversations with founders, CEOs, and marketing innovators as they share actionable insights, expert tips, and personal experiences that can help you elevate your agency’s performance and navigate the complexities of modern business.

Data-Driven Marketing for Small Business: AI, Authenticity & Strategy
#185
Today at 5:00 PM

Here are three things you’ll learn in this episode:

 

1. Marketing as a Foundational Business Strategy: Andrew emphasizes that marketing should be a primary consideration for any business, not an afterthought. He argues that understanding market dynamics, creating compelling narratives, and measuring success through data are crucial for growth and sustainability, especially for small businesses who often lack dedicated marketing teams.

 

2. Leveraging Technology and AI for Data-Driven Marketing: Further Insights, Andrew's digital marketing agency, focuses on data-driven strategies and is actively implementing AI to automate systems for predictable client outcomes. He high...


Productized Video Editing & Remote Work: Combating Burnout
#184
Today at 2:00 PM

Here are three things you’ll learn in this episode:

 

1. Addressing Industry Pain Points with a Productized Service: Ben founded Edit Crew to solve common problems faced when hiring video editors, freelancers, or in-house talent, such as inconsistency, high costs, and lengthy onboarding. Edit Crew offers a streamlined, affordable, and high-quality solution by packaging their services to deliver "fast, good, and cheap" results, challenging the traditional "choose two" industry paradigm.

 

2. Combating Burnout Through Process and Capacity Management: Ben openly shares his own experience with burnout and emphasizes the importance of clear proc...


Employee Growth & Authentic Storytelling: Creative Agency Success
#183
Yesterday at 5:00 PM

Here are three things you’ll learn in this episode:

 

1. Prioritizing Employee Growth and Longevity: Tellwell actively fosters career growth within its organization by developing "trail maps" tailored to individual interests and skills. This approach, which includes formal learning and real-world project application, aims to encourage mastery and retain talent by ensuring employees don't need to leave the agency for career advancement.

 

2. Authentic, Human-Centered Storytelling: Tellwell distinguishes its storytelling by focusing on real people and their authentic experiences, especially for non-profits and mission-driven businesses. They prioritize building genuine connections with individuals whos...


Creative Vision & Non-Linear Careers: Art, Leadership & Design
#182
Yesterday at 2:00 PM

Here are three things you’ll learn in this episode:

Non-Linear Career Path and Value of Diverse Experiences: Ricardo's journey highlights the benefits of not adhering to a traditional, linear career path. His wide-ranging experiences in design, architecture, animation, traditional Japanese painting, and advertising, though seemingly disparate, ultimately provided him with a comprehensive skill set and the ability to "speak many languages" within his current role as an Executive Creative Director.Finding Your Creative Voice Beyond Style or Discipline: Ricardo emphasizes that a true "point of view" in creative work isn't about a specific style or discipline, but ra...


SEO Evolution: AI, Social Media & Simplifying Strategy
#181
Last Wednesday at 5:00 PM

Here are three things you’ll learn in this episode:

🌐 Evolution of SEO and Adapting to Change: Jason, with 15 years of experience, explains that SEO has shifted from relying on "spam tools" to a more tactical and strategic discipline due to Google's algorithm advancements and increased transparency. He emphasizes that the key to longevity in SEO is an "adapt and evolve" mindset, viewing changes not as harder, but merely different.

🧠 Making SEO Digestible and Collaborative: Break the Web focuses on simplifying SEO for in-house marketing teams by understanding their preferred information digestion methods and providing adviseme...


Outbound Sales & Marketing: Data, Personalization & Consistency
#180
Last Wednesday at 2:00 PM

Here are three things you’ll learn in this episode:

 

1. Leveraging Diverse Experiences for Sales and Marketing Success: Carlos highlights how his varied professional background, including asset underwriting and performing as a pianist, has equipped him with unique skills for sales. He emphasizes the importance of reading people, thinking on your feet, adapting, and maintaining a human touch in interactions—all learned from his experience in a piano bar—as crucial elements for building trust and connection with clients.

 

2. Data-Driven Personalization and the Role of AI in Sales: Designly's outbound sales strategy...


Scaling Web3 B2B: Growth Strategies, Freelancers & Team Building
#179
Last Tuesday at 5:00 PM

Here are three things you’ll learn in this episode:

 

🌐 Scaling B2B Businesses in Niche Markets: Igor discusses Vortex's impressive 3x growth in 2023, onboarding 153 new clients in the niche Web3 market-making industry. He emphasizes that "first 100 customers" means something different in B2B compared to B2C, highlighting that even a smaller number of high-value clients can signify massive success for a specialized service.

 

🧠 Strategic Use of Freelancers for Growth and Testing: Igor advocates for using freelancers to test new markets or roles quickly and cost-effectively before committing to in-house hires. He...


4 S to Freedom: Scaling, Outsourcing & DEI for Entrepreneurs
#178
Last Tuesday at 2:00 PM

Here are three things you’ll learn in this episode:

 

1. The "4 S to Freedom" Framework for Business Growth: Cheryl introduces her comprehensive framework for scaling businesses, emphasizing the foundational importance of Structure and Strategy (including niche, market research, and product definition) before moving into developing robust Systems and Processes (like lead generation, sales, onboarding, and offboarding). Finally, she highlights the role of building a strong Squad through smart outsourcing and team development.

2. Strategic Outsourcing and Team Building: Cheryl stresses that successful outsourcing hinges on clear communication and well-defined expectations. She advises business owners to...


The Power of Sound: Creative Leadership & Branding in Post-Production
#177
Last Monday at 5:00 PM

Here are three things you’ll learn in this episode:

 

1. The Art and Impact of Sound in Media: Matt, drawing from his background as a musician and sound designer, emphasizes the crucial role of sound and music in media, demonstrating how they manipulate emotion and storytelling, even highlighting the power of silence in creating impact, as exemplified by certain commercials and horror films.

2. Branding and the Story Behind Greyburn Productions: The podcast delves into the unique and impactful logo of Greyburn Productions, revealing its origin as a character from Matt's music compositions. This dis...


Unlock Revenue Potential: Insights on Gong AI Platform
#176
Last Monday at 2:00 PM

Here are three things you’ll learn in this episode:

 

🌎Gong's Mission and Udi's Role: Gong aims to unlock companies' revenue potential through its AI-powered revenue intelligence platform, which automates mundane sales tasks, upskills sales teams, and provides insights for growth and predictability. Udi Ledergor, as employee #13 and Gong's first marketer, has played a pivotal role in building and evangelizing the company's marketing efforts since 2016.

 

🤝 Customer-Centric AI Development and Marketing: Gong emphasizes understanding customer pain points before showcasing their AI solution, focusing on "why" their product matters rather than just "how" it works...


Building a Web Dev Business, Team & Community Networking Secrets
#175
Last Sunday at 5:00 PM

Here are three things you’ll learn in this episode:

 

🌎 Origin and Niche of Wheel Horse Web: Julia Will, initially in modern languages, found her calling in web development by identifying a community need for WordPress tech support and website building, especially for e-commerce sites, often collaborating with partners for graphic design and copywriting.

 

🤝Strategies for Acquiring and Scaling Early Clients: Julia highlights the importance of networking (specifically mentioning BNI chapters) for securing her initial clients. She discusses the transition from a "spray and pray" approach to a more discerning selection of clients...


Agency Secrets: Integrated Marketing & Client Success
#174
Last Sunday at 2:00 PM

Here are three things you’ll learn in this episode:

 

1. Integrated Marketing and Business Strategy: Deirdre's agency, Tindall Creative Marketing, distinguishes itself by not just offering marketing services but also consulting on clients' overall business health, including sales cycles, financial planning, and CRM systems, to ensure a solid foundation for marketing success.

2. Balancing Creativity with Measurable Outcomes: The podcast highlights the challenge and importance of demonstrating ROI in marketing. Tindall Creative leverages analytics and a multi-faceted approach, emphasizing that true success comes from understanding ideal buyer personas and strategically targeting them across various pla...


Strategic Marketing Secrets: Digital Trust & Perpetual Learning
#173
Last Saturday at 5:00 PM

Here are three things you’ll learn in this episode:

 

🌎 Evolution of Marketing and Bornstein Group's Origins: Gal Bornstein recounts his unconventional journey into marketing, from military journalist to founding Bornstein Group with a $2,000 credit card loan, driven by a recognized need for technology-focused marketing agencies and a lack of strategic thinking in the industry.

 

🤝 The Importance of Strategic Marketing and "Digital Trust": Gal emphasizes that successful marketing goes beyond creative campaigns, requiring a deep understanding of business objectives and consumer behavior to produce repeatable results. His latest book, "Don't Believe the Hype,"...


Lead Generation & Digital Marketing: The Creative-Analytic Blend
#172
Last Saturday at 2:00 PM

Here are three things you’ll learn in this episode:

 

1. Specialization in Lead Generation: RJ Hubert founded HBT Digital by focusing on lead generation and online advertising (Google Ads and Meta) after noticing gaps in the market and leveraging his ten years of corporate marketing experience.

2. Balancing Creativity and Analytics in Digital Marketing: The podcast explores the "crayon versus calculator" approach, highlighting the importance of both compelling visuals and data analysis for successful online ad campaigns across different platforms.

3. Strategic Business Growth and Community Engagement: HBT Digital's growth stemmed from niching dow...


Master Your Time & Space: Organizing Secrets from Totally Organized
#171
06/06/2025

Here are three things you’ll learn in this episode:

 

- Evolution of a Professional Organizer: Janet transitioned from a customer service role to a "life organizer," helping clients declutter homes and offices, and implement organizational systems.

- Building Trust and Marketing Strategies: She emphasizes the importance of building trust, especially given the personal nature of her work, and discusses her marketing evolution from flyers and word-of-mouth to social media and strategic partnerships.

- The Value of Organization and Overcoming Overwhelm: Janet highlights how organization reduces stress and creates value in cli...


From Automotive to Diamonds: Building a Global E-commerce Empire
#170
06/06/2025

Here are three things you’ll learn in this episode:

 

🌎 The Unconventional Path to Niche Dominance: Discover Josh's unique career trajectory, from washing cars to launching Carat X, a global marketplace for diamonds and jewelry. He shares how identifying an opportunity for affordable engagement rings led to scaling a specialized e-commerce business.

 

🤝 Strategies for Standing Out in an Oversaturated Market: Learn why Josh prioritizes reducing customer friction and actively listening to client feedback to continually add value. He emphasizes the importance of being accessible and founder-led to compete for attention and foster str...


Values-Driven Marketing & Minimizing Friction
#169
06/05/2025

Here are three things you’ll learn in this episode:

 

1. From Fine Art to Founding an Agency: John shares his unique career pivot, from an ambitious fine arts graduate to building a successful web design company (now Being Designed). He reveals how a real-world problem—funding his wedding—became the unexpected catalyst for his entrepreneurial journey.

 

2. The Power of Values-Driven Marketing & Client Alignment: Learn why John emphasizes "values-driven" over "purpose-driven" marketing. He explains how identifying and aligning with clients' core values not only attracts the right partnerships but also reduces the need for...


Small Business Marketing: Adding Value & Mastering Digital
#168
06/04/2025

Here are three things you’ll learn in this episode:

 

1. The Essence of Value-Driven Marketing: Nikki emphasizes that effective marketing goes beyond just selling; it's about providing genuine value and building trust with your audience. She explains the importance of understanding your ideal customer's needs and leveraging education through various channels to foster long-term relationships and drive sales.

2. Strategic Growth for Small Businesses: For solopreneurs or small business owners, Nikki advises a phased approach to marketing — start with one consistent effort, automate what you can, and gradually add more. For those with resources, she c...


Selling Out: The Art & Science of Event Marketing
#167
06/04/2025

Here are three things you’ll learn in this episode:

 

1. From Passion to Purpose: Brian Bauer shares his unconventional journey, from a musical upbringing and diverse internships at MTV, Universal, and RCA, to leading a marketing agency, ultimately founding Bauer Entertainment Marketing to combine his love for entertainment with strategic marketing.

2. Performance-Driven Event Marketing & COVID Adaptation: Learn about Bauer Entertainment Marketing's unique performance-based approach, focusing on conversion rate optimization to maximize ticket sales (e.g., achieving a 709% increase in ticket sales for RBC Bluesfest). Discover how they innovatively adapted and tripled in size dur...


Revenue Marketing: From SEO to Irresistible Offers That Convert
#166
06/03/2025

Here are three things you’ll learn in this episode:

 

1. The Strategic Pivot from SEO to Revenue Marketing: Jared shares his journey from SEO specialist to founding CometFuel, a revenue marketing agency. He reveals why a focus on predictable ad channels and measurable revenue became essential for client growth and satisfaction, moving beyond the less attributable nature of SEO.

2. Balancing Creative Freedom with Technical Guardrails: Learn how CometFuel effectively manages its creative team by setting clear objectives, budgets, and timelines without stifling innovation. This segment explores the crucial balance between artistic expression and str...


Dropshipping in 2025: How to Stand Out with Social Media
#165
06/03/2025

Here are three things you’ll learn in this episode:

 

1. E-commerce entrepreneurship and social media presence

2. Challenges in the e-commerce market

3. Outsourcing and dropshipping platforms

 

About Brendon and his social media  

 

- Website: https://calendly.com/dailyecom/book

- Youtube: https://www.youtube.com/@BrendonJorssen

 

✨Sponsors✨

 

Penji, the human first creative subscription service for agencies and teams.

 

Enter code for 15% off your first month: FULLYMANAGED15

 

Website: https...


From Artist to Web Guru: Journey to Being An Impactful Web Designer
#164
06/02/2025

Here are three things you’ll learn in this episode:

 

1. From Painting to Proficient Web Designer: Marie shares her unconventional journey from a BFA in painting and drawing during the 2008 recession to becoming a sought-after web designer. She discusses her initial aversion to web design, how teaching HTML ignited her passion, and the freedom of working remotely that allowed her to thrive outside of traditional corporate structures.

2. Custom Web Design and Client Collaboration: Marie explains her approach to web design, preferring a blank slate over pre-built templates to ensure unique, tailored results. She det...


How a Blind Tradesman Inspired My Biggest Digital Marketing Campaign
#163
06/02/2025

Here are three things you’ll learn in this episode:

 

🌎 Adapting to the Digital Evolution: Marvin shares his fascinating career trajectory, from special education teacher to photography studio owner, stockbroker, and even car salesman, before finding his calling in digital marketing. He highlights how he embraced the internet's surge, moving from a "blue ocean" of opportunity in early social media to expertly navigating the current "red ocean" by focusing on analytics and strategic engagement.

 

🤝 The Shift from Traditional to Targeted Digital Marketing: He discusses the fundamental differences between traditional "buckshot" marketing and today...


How Social Impact Drives Business Growth to 100 Clients
#162
06/01/2025

Here are 3 key points from the podcast:

1. Social Impact as a Core Marketing Strategy: Urina explains Vox Pop Branding's unique approach, segmenting clients not by industry but by their commitment to positive or social impact messaging, and how this ethical stance can lead to increased profitability and customer loyalty.

2. The Power of Word-of-Mouth and Reviews: She emphasizes that word-of-mouth remains their strongest lead generation tool, amplified by digital channels. She shares compelling statistics on how customer reviews significantly boost conversion rates, underscoring the immense influence of peer recommendations.

3. Overcoming Entrepreneurial Misconceptions and Planning...


From 0 to 100 B2B Marketing Clients: Agency Growth & Acquisition Secrets (MarketMinds Story)
#161
06/01/2025

Here are three things you’ll learn in this episode:

 

1. Fractional C-level Roles & "Random Acts of Marketing Syndrome": Margarita discusses her inspiration for MarketMinds, noting the rise of fractional C-level roles in the US tech scene and identifying the "random acts of marketing syndrome" where businesses execute marketing initiatives without a clear strategy or measurement.

 

2. Scaling and Differentiation in Digital Marketing: She shares the challenges of scaling her new agency, MarketMinds, by building a satellite team of specialists and partnering with other CMOs. Margarita also highlights their unique approach to differentiation thro...


The Marketing Hack Most Small Businesses Ignore
#160
05/31/2025

Here are three things you’ll learn in this episode:

 

🌐 Organic marketing builds deeper, longer-lasting relationships—and it’s free. Michelle dives into how consistency and connection outperform short-lived paid ads for small businesses.

 

🧠 Email marketing isn’t dead—it’s your business’s insurance policy. With platforms like Instagram being unpredictable, Michelle explains why owning your email list is the smartest move.

 

📲  Local SEO is the best-kept secret for brick-and-mortar businesses.Learn how Michelle turned this underused strategy into one of her favorite and most effective tools.

 

About...


How a CEO Turned a Total SEO Collapse to 12 Years of Success
#159
05/31/2025

Here are three things you’ll learn in this episode:

 

1. The Humble (and Humbling) Beginning: How Rafael’s attempt at domain flipping led to a crash course in SEO—and a complete business reset.

2. Lessons in Delegation and Growth: Why doing everything yourself may feel cost-effective but is actually holding your business back.

3. The Future of SEO & AI: Rafael’s candid take on how AI is changing the SEO landscape—and why strategy and passion still matter.

 

About Rafael Romis and Weberous:

 

- Website: http...


The Hidden Dangers of AI in Healthcare: Stop the Data Leaks
#158
05/30/2025

Here are three things you’ll learn in this episode:

 

1. Why most healthcare providers and marketing agencies are unintentionally violating HIPAA—and how you can spot the red flags.

2. The dangers of outsourcing healthcare marketing to non-compliant agencies and servers outside the U.S.

3. How AI can either elevate patient care or destroy trust, depending on how it’s implemented.

 

About Jeremy Pagel and Innovative Media Solutions Group:

 

- Website: https://innovativemediasolutionsgroup.com/

- LinkedIn : https://www.linkedin.com/in/jeremy-jp-seo-specialist/

 


Boost Conversions with a Touchpoint That Can't Be Ignored
#157
05/30/2025

Here are three things you’ll learn in this episode:

 

1. Out-of-home advertising complements digital channels by providing a touchpoint that cannot be turned off or ignored, helping drive awareness and conversions.

2. Effective measurement of out-of-home ads is possible, and with the right data, it can show direct impact on sales and campaign performance.

3. OneScreen AI works closely with digital agencies and marketers to help them expand their clients’ marketing efforts by integrating out-of-home advertising in a measurable and cost-effective way.

 

About Charlie and Onescreen.ai

 

We...


The Secret to Work-Life Balance While Running a High-Standard Business
#156
05/29/2025

Here are three things you’ll learn in this episode:

 

1. The importance of balancing quality and profitability while staying true to high standards in every project.

2. How focusing on a limited number of projects can ensure better results and prevent burnout.

3. The value of enjoying both work and personal life, and how achieving success in one area can lead to opportunities in others.

 

About Micah Tatum and Cervo Media Group:

 

- Website: http://www.cervomediagroupinc.com/

- Linkedin: https://www.linkedin.com/i...


The Secret to Leading Remote Teams Without Chaos
#155
05/29/2025

Here are three things you’ll learn in this episode:

 

1.Why structured, routine check-ins and clearly defined communication channels (like ClickUp and Notion) can dramatically reduce friction in remote work.

2.How cultural nuances and personal communication styles can impact how feedback is received—and why using voice notes or video messages can add important human context.

3.Why great leaders tailor their management approach to individual team members, acknowledging that not everyone needs the same level or type of support.

 

About Mila Di Bella and Break The Web:

 ...


How Disconnecting for a Few Days Can Completely Change Your Life
#154
05/28/2025

Here are three things you’ll learn in this episode:

 

1. Transformation doesn’t require a lifetime. With the right environment, people from all walks of life—regardless of age or experience—can find healing, clarity, and community within just a few days.

2. The key to impactful retreats is presence. By removing distractions like cell phones, participants are able to reconnect with themselves and others on a deeper level, shedding societal labels and showing up as their authentic selves.

3. Running a service-based business takes balance. From facilitating retreats to managing bookings and emails, t...


How AI Is Revolutionizing Personalized Experience For Clients
#153
05/28/2025

Here are three things you’ll learn in this episode:

 

1. The importance of aligning sales and marketing teams to improve efficiency and communication.

2. How marketing often focuses too much on talking about the company rather than addressing the customer's needs.

3. The potential of AI to streamline customer interactions, qualify leads, and improve the personalization of services while respecting privacy.

 

About Connor DeLaney and Impact Plus:

 

- Website: http://www.impactplus.com/

- Linkedin: https://www.linkedin.com/in/connor-delaney/

 

✨...


She Rebuilt Her Business from Scratch After Losing Everything
#152
05/27/2025

Here are three things you’ll learn in this episode:

 

1. Pivoting with Purpose: How Amy transformed a total business collapse during COVID into a thriving coaching brand—and why she never looked back.

2. Authenticity Wins: Why being unapologetically yourself is the secret weapon in digital marketing (and how pretending to be “professional” was holding her back).

3. Scaling Smart: How Amy balances multiple ventures, including a digital marketing agency, group coaching, and a property firm—with a strategy for moving clients between them.

 

About Amy and her social media  

<...


How Psychology Can Supercharge Your Marketing Strategy
#151
05/27/2025

Here are three things you’ll learn in this episode:

1. What Makes A Successful Leader: Successful leaders are able to anticipate future challenges by looking "around the corner" and adapting to changes. They actively listen to customer feedback, lead with empathy, and work towards turning disruptions into opportunities for improvement.

2. Change Management and Psychology in Business: The process of change is central to human psychology and business success. Everyone experiences change differently, and understanding this "change curve" allows leaders to effectively guide both customers and employees through transitions. This awareness helps in addressing resistance and en...


A Startup That’s Revolutionizing Sales Follow-Ups
#150
05/26/2025

Here are three things you’ll learn in this episode:

 

1. How Jorge identified a massive gap in the insurance industry from firsthand experience—and turned it into a fast-growing startup.

2. How Venditti.ai simplifies sales follow-ups by automatically generating personalized emails and notes from client calls.

3. Why Jorge chose not to build a CRM—and how focusing on one niche is giving him a competitive edge in a crowded AI market.

 

About Jorge and Venditi

 

- Website: https://venditi.ai/

- LinkedIn...


The Power of Clear Communication in the Creative Process
#149
05/26/2025

Here are three things you’ll learn in this episode:

 

1. Stepping away from work to create something fun can help overcome burnout and reignite creativity.

2. The importance of consistent practice in creativity, much like a musician regularly practicing their instrument.

3. The value of having clear communication and setting expectations with clients to avoid misunderstandings.

 

About Jimmy Stearns and Attention Grabbing Media:

 

- Linkedin: https://www.linkedin.com/company/agmagency/

- LinkedIn: https://www.linkedin.com/in/jimmy-stearns/

- Website: https...


How This Mom Built a 6-Figure Email Empire During the Pandemic
#148
05/25/2025

Here are three things you’ll learn in this episode:

 

1. The Power of Email Ecosystems: Learn how Allison developed an email marketing system that nurtures, sells, and scales — all on autopilot.

2. Why Facebook Ads Still Matter: See how she uses Facebook ads to drive consistent leads without being tied to her screen 24/7.

3. Social Media vs. Email for Sales: Understand why flashy posts don’t always mean real money — and why email marketing quietly outperforms.

 

About Allison and her social media

 

- Website: https://www.allison...


The Secret to Scaling Successful Campaigns
#147
05/25/2025

Here are three things you’ll learn in this episode:

 

1.From Economics to Marketing: Marisol shares how her background in economics gave her a competitive edge in marketing by combining analytical thinking with creative strategy—especially in performance-driven digital marketing.

2.Leadership with Empathy: She dives deep into what makes a strong team leader, including trust, vulnerability, and building personal connections while setting professional boundaries.

3.Adaptability & Growth: Marisol emphasizes the value of pushing yourself out of your comfort zone—whether it’s switching industries, working in another language, or joining a global startup—t...


How AI Is Revolutionizing Digital Advertising
#146
05/24/2025

Here are three things you’ll learn in this episode:

 

1. How COVID-19 increased demand for digital advertising and AI-driven tools.

 

2. The future of AI in advertising, with a shift toward more autonomous, self-driving advertising systems.

 

3. The introduction of hyper-realistic product photo generation, offering businesses cost-effective content creation.

 

About Hikari and Omneky  

 

- Website:https://www.omneky.com/

- LinkedIn:https://www.linkedin.com/in/hikari-senju-63780199/

 

✨Sponsors✨

 

Penji, the human-first creative subsc...