Fully Managed
Fully Managed is the go-to podcast for agency owners and marketing professionals who want to stay ahead in the ever-evolving business landscape. Brought to you by Penji, each episode dives deep into the strategies, challenges, and success stories of industry leaders who have built and scaled impactful agencies. Join our candid conversations with founders, CEOs, and marketing innovators as they share actionable insights, expert tips, and personal experiences that can help you elevate your agency’s performance and navigate the complexities of modern business.
The Marketing Hack Most Small Businesses Ignore

Here are three things you’ll learn in this episode:
🌐 Organic marketing builds deeper, longer-lasting relationships—and it’s free. Michelle dives into how consistency and connection outperform short-lived paid ads for small businesses.
🧠 Email marketing isn’t dead—it’s your business’s insurance policy. With platforms like Instagram being unpredictable, Michelle explains why owning your email list is the smartest move.
📲 Local SEO is the best-kept secret for brick-and-mortar businesses.Learn how Michelle turned this underused strategy into one of her favorite and most effective tools.
About...
How a CEO Turned a Total SEO Collapse to 12 Years of Success

Here are three things you’ll learn in this episode:
1. The Humble (and Humbling) Beginning: How Rafael’s attempt at domain flipping led to a crash course in SEO—and a complete business reset.
2. Lessons in Delegation and Growth: Why doing everything yourself may feel cost-effective but is actually holding your business back.
3. The Future of SEO & AI: Rafael’s candid take on how AI is changing the SEO landscape—and why strategy and passion still matter.
About Rafael Romis and Weberous:
- Website: http...
The Hidden Dangers of AI in Healthcare: Stop the Data Leaks

Here are three things you’ll learn in this episode:
1. Why most healthcare providers and marketing agencies are unintentionally violating HIPAA—and how you can spot the red flags.
2. The dangers of outsourcing healthcare marketing to non-compliant agencies and servers outside the U.S.
3. How AI can either elevate patient care or destroy trust, depending on how it’s implemented.
About Jeremy Pagel and Innovative Media Solutions Group:
- Website: https://innovativemediasolutionsgroup.com/
- LinkedIn : https://www.linkedin.com/in/jeremy-jp-seo-specialist/
Boost Conversions with a Touchpoint That Can't Be Ignored

Here are three things you’ll learn in this episode:
1. Out-of-home advertising complements digital channels by providing a touchpoint that cannot be turned off or ignored, helping drive awareness and conversions.
2. Effective measurement of out-of-home ads is possible, and with the right data, it can show direct impact on sales and campaign performance.
3. OneScreen AI works closely with digital agencies and marketers to help them expand their clients’ marketing efforts by integrating out-of-home advertising in a measurable and cost-effective way.
About Charlie and Onescreen.ai
We...
The Secret to Work-Life Balance While Running a High-Standard Business

Here are three things you’ll learn in this episode:
1. The importance of balancing quality and profitability while staying true to high standards in every project.
2. How focusing on a limited number of projects can ensure better results and prevent burnout.
3. The value of enjoying both work and personal life, and how achieving success in one area can lead to opportunities in others.
About Micah Tatum and Cervo Media Group:
- Website: http://www.cervomediagroupinc.com/
- Linkedin: https://www.linkedin.com/i...
The Secret to Leading Remote Teams Without Chaos

Here are three things you’ll learn in this episode:
1.Why structured, routine check-ins and clearly defined communication channels (like ClickUp and Notion) can dramatically reduce friction in remote work.
2.How cultural nuances and personal communication styles can impact how feedback is received—and why using voice notes or video messages can add important human context.
3.Why great leaders tailor their management approach to individual team members, acknowledging that not everyone needs the same level or type of support.
About Mila Di Bella and Break The Web:
...
How Disconnecting for a Few Days Can Completely Change Your Life

Here are three things you’ll learn in this episode:
1. Transformation doesn’t require a lifetime. With the right environment, people from all walks of life—regardless of age or experience—can find healing, clarity, and community within just a few days.
2. The key to impactful retreats is presence. By removing distractions like cell phones, participants are able to reconnect with themselves and others on a deeper level, shedding societal labels and showing up as their authentic selves.
3. Running a service-based business takes balance. From facilitating retreats to managing bookings and emails, t...
How AI Is Revolutionizing Personalized Experience For Clients

Here are three things you’ll learn in this episode:
1. The importance of aligning sales and marketing teams to improve efficiency and communication.
2. How marketing often focuses too much on talking about the company rather than addressing the customer's needs.
3. The potential of AI to streamline customer interactions, qualify leads, and improve the personalization of services while respecting privacy.
About Connor DeLaney and Impact Plus:
- Website: http://www.impactplus.com/
- Linkedin: https://www.linkedin.com/in/connor-delaney/
✨...
She Rebuilt Her Business from Scratch After Losing Everything

Here are three things you’ll learn in this episode:
1. Pivoting with Purpose: How Amy transformed a total business collapse during COVID into a thriving coaching brand—and why she never looked back.
2. Authenticity Wins: Why being unapologetically yourself is the secret weapon in digital marketing (and how pretending to be “professional” was holding her back).
3. Scaling Smart: How Amy balances multiple ventures, including a digital marketing agency, group coaching, and a property firm—with a strategy for moving clients between them.
About Amy and her social media
<...How Psychology Can Supercharge Your Marketing Strategy

Here are three things you’ll learn in this episode:
1. What Makes A Successful Leader: Successful leaders are able to anticipate future challenges by looking "around the corner" and adapting to changes. They actively listen to customer feedback, lead with empathy, and work towards turning disruptions into opportunities for improvement.
2. Change Management and Psychology in Business: The process of change is central to human psychology and business success. Everyone experiences change differently, and understanding this "change curve" allows leaders to effectively guide both customers and employees through transitions. This awareness helps in addressing resistance and en...
A Startup That’s Revolutionizing Sales Follow-Ups

Here are three things you’ll learn in this episode:
1. How Jorge identified a massive gap in the insurance industry from firsthand experience—and turned it into a fast-growing startup.
2. How Venditti.ai simplifies sales follow-ups by automatically generating personalized emails and notes from client calls.
3. Why Jorge chose not to build a CRM—and how focusing on one niche is giving him a competitive edge in a crowded AI market.
About Jorge and Venditi
- Website: https://venditi.ai/
- LinkedIn...
The Power of Clear Communication in the Creative Process

Here are three things you’ll learn in this episode:
1. Stepping away from work to create something fun can help overcome burnout and reignite creativity.
2. The importance of consistent practice in creativity, much like a musician regularly practicing their instrument.
3. The value of having clear communication and setting expectations with clients to avoid misunderstandings.
About Jimmy Stearns and Attention Grabbing Media:
- Linkedin: https://www.linkedin.com/company/agmagency/
- LinkedIn: https://www.linkedin.com/in/jimmy-stearns/
- Website: https...
How This Mom Built a 6-Figure Email Empire During the Pandemic

Here are three things you’ll learn in this episode:
1. The Power of Email Ecosystems: Learn how Allison developed an email marketing system that nurtures, sells, and scales — all on autopilot.
2. Why Facebook Ads Still Matter: See how she uses Facebook ads to drive consistent leads without being tied to her screen 24/7.
3. Social Media vs. Email for Sales: Understand why flashy posts don’t always mean real money — and why email marketing quietly outperforms.
About Allison and her social media
- Website: https://www.allison...
The Secret to Scaling Successful Campaigns

Here are three things you’ll learn in this episode:
1.From Economics to Marketing: Marisol shares how her background in economics gave her a competitive edge in marketing by combining analytical thinking with creative strategy—especially in performance-driven digital marketing.
2.Leadership with Empathy: She dives deep into what makes a strong team leader, including trust, vulnerability, and building personal connections while setting professional boundaries.
3.Adaptability & Growth: Marisol emphasizes the value of pushing yourself out of your comfort zone—whether it’s switching industries, working in another language, or joining a global startup—t...
How AI Is Revolutionizing Digital Advertising

Here are three things you’ll learn in this episode:
1. How COVID-19 increased demand for digital advertising and AI-driven tools.
2. The future of AI in advertising, with a shift toward more autonomous, self-driving advertising systems.
3. The introduction of hyper-realistic product photo generation, offering businesses cost-effective content creation.
About Hikari and Omneky
- Website:https://www.omneky.com/
- LinkedIn:https://www.linkedin.com/in/hikari-senju-63780199/
✨Sponsors✨
Penji, the human-first creative subsc...
The Power of Human Connection in an AI-Driven Marketing World

Here are three things you’ll learn in this episode:
1. AI is a powerful tool in marketing, but it should complement expertise rather than replace it.
2. Balancing work demands with personal health is essential for long-term success, and self-care is a necessary part of the journey.
3. Despite the rise of AI, human connection will always remain a key factor in building meaningful relationships in business.
About Tim Priebe and Backslash Creative:
- Website: https://backslashcreative.com/
- LinkedIn: https://www.linkedin.com/i...
Agency Culture that Gives Back: Strengthening Client Relationships

Here are three things you’ll learn in this episode:
1. The power of personal stories: Using an entrepreneur's personal journey can deeply connect audiences to a brand, especially when they overcome challenges to create a business.
2. Balancing transparency with relevance: Some parts of a personal story, like struggles with addiction, might not be relevant to a business’s product, but they can be powerful if framed correctly.
3. The impact of agencies doing good: Agencies have the flexibility to give back to communities and support nonprofits, which strengthens client...
Boost Website Conversion With Mobile Optimization

Here are three things you’ll learn in this episode:
1. The importance of choosing the right ad platform based on your audience’s behavior and needs.
2. How SEO can drive long-term organic traffic and why local SEO is essential for small businesses.
3. The significance of mobile optimization and creating a seamless user experience to boost conversions.
About Gavin and GenUp Digital
- Website:https://genupdigital.com/30-min-strategy-session-tiktok-organic/
- TikTok:https://www.tiktok.com/@genup_digital
✨Sponsors✨
Pe...
Simple Tweaks That Skyrocket Business Growth

Here are three things you’ll learn in this episode:
1. Key Factors for Website and Marketing Success: Taylor explains that a successful website must balance strong branding, user experience, and clear content that effectively communicates a business’s services. While design is important, traffic generation through SEO and advertising plays a bigger role in driving business growth.
2. Digital Marketing Optimization is Crucial for Business Growth: Companies often miss out on significant revenue opportunities due to ineffective digital marketing strategies. Simple but impactful tactics like retargeting campaigns, CRM automation, and optimizing ad spendi...
1st 100 Customers, Losing Millions & the Power of Helping Others

Here are three things you’ll learn in this episode:
The Evolution of Leadership: David discusses his transformation from a "for me" leader focused on transactions to a leader who prioritizes empowering others by understanding their needs and providing value. This involves active listening, giving more than receiving, and operating from a place of abundance rather than scarcity.Navigating Setbacks and Building Resilience: David emphasizes the importance of focusing on the enjoyment of the pursuit of potential rather than solely on outcomes. He highlights that setbacks, even significant financial losses, can be "divine detours" that lead to unexpected gr...This Google Maps Strategy Could Save Your Business

Here are three things you’ll learn in this episode:
1. Navigating Regulatory Challenges in Specialized Industries: Specializing in regulated industries like med spas and body contouring clinics, Corinne and her team understand the complexities of marketing within these fields. She advises marketing agencies to thoroughly learn the regulations of specific industries to avoid costly mistakes and wasted resources for clients.
2. Maximizing Local SEO with a Google Maps-First Approach: Corinne advocates for a local SEO strategy that prioritizes the Google Map Pack, a key driver of organic traffic for small businesses. By focu...
Struggling with Burnout? Learn How to Thrive as a Business Owner

Here are three things you’ll learn in this episode:
1. Entrepreneurship as a Life Skill:
2. How to have an Entrepreneurial Mindset
3. Balance in Business
Subscribe to our weekly newsletter:
About Meghan and her social media
- Website: https://clinicianbusinesslabs.com/personal-brand
- Instagram:https://www.instagram.com/drmeghanwalker/
✨Sponsors✨
Penji, the human first creative subscription service for agencies and teams.
Enter code for 15% off your first month: FU...
Pinterest: Why This Platform Is a Goldmine for Marketers in 2025!

Here are three things you’ll learn in this episode:
1. Unique advantages of Pinterest
2. Media Literacy and Influencer Marketing:
3. SEO is not scary!
About Heather and her social media
- Website: https://heatherfarris.com/
- Youtube: https://www.youtube.com/channel/UC2E4tXgSUeD5S9W6fGPoTsA
✨Sponsors✨
Penji, the human first creative subscription service for agencies and teams.
Enter code for 15% off your first month: FULLYMANAGED15
Website...
$300/Month Was the Goal—Now He Runs Multiple 6-Figure Channels

Here are three things you’ll learn in this episode:
🌎 Leverage Other People’s Audiences: Doug grew his early audience by consistently guest posting and appearing on podcasts—proving the power of storytelling and relatable experiences in niche communities. text
🤝 Start Imperfect, Stay Consistent: From YouTube tutorials to weekly live streams, Doug emphasizes shipping content over perfection and staying focused on one core project at a time.text
💡Sustainable Monetization Requires Focus and Flexibility: Success didn’t happen overnight; Doug shares how consistency, strategic pivots, and tapping into a growing indust...
The Truth About Today’s Digital Marketing Landscape

Here are three things you’ll learn in this episode:
1. Burnout Prevention & Work-Life Balance: In the demanding world of social media management, Holly emphasizes the importance of maintaining boundaries and mental well-being. At her agency, roles are divided between communication, creative, and analytical teams to avoid burnout. Holly personally practices routines like morning reading, ice baths, and hobbies outside of screens to stay balanced and grounded.
2. Navigating E-Commerce Social Media Campaigns: When discussing challenges in social media marketing, Holly highlights that success on platforms like TikTok relies heavily on User-Generated Content (UGC), as it...
The Content Marketing Blueprint Every Small Business Needs

Here are three things you’ll learn in this episode:
1. How to start in Content Marketing
2. Client Acquisition and Networking
3. Content Creation Strategies
About Jess and her social media:
- Website: https://jessicabruno.co.uk/events/
- Tiktok: https://www.tiktok.com/@jess_bruno
✨Sponsors✨
Penji, the human-first creative subscription service for agencies and teams.
Enter code for 15% off your first month: FULLYMANAGED15
Website: https://penji.co/prici...
Why Most Marketing Agencies Fail (And How Twibi Beat the Odds)

Here are three things you’ll learn in this episode:
1. Founding Twibi After Challenges: Brenton Thomas, founder of Twibi, shares his journey of attempting two prior agencies before successfully launching Twibi during the pandemic. The key difference was his focus on execution, including sales and marketing tactics, which brought immediate revenue and client growth.
2. Focused Expertise in Paid Ads: Twibi distinguishes itself by narrowing its services to paid ads, primarily on Facebook and Google, rather than trying to be a full-service agency. This specialization allows the agency to excel in its niche, providing hig...
The Secret Sauce to Content Marketing Success – What Most Businesses Are Missing

Here are three things you’ll learn in this episode:
1. Experience and Background in Content Marketing
2. Key Metrics for Content Marketing Success
3. Effective Content Marketing Strategies
About Kelsey and her social media
- Website: https://sixstories.com/
- Linkedin: https://www.linkedin.com/in/kelseychildress/
✨Sponsors✨
Penji, the human-first creative subscription service for agencies and teams.
Enter code for 15% off your first month: FULLYMANAGED15
Website: http...
Unlock Your Marketing ROI: Transparency & ROI Beyond Vanity Metrics

Here are three things you’ll learn in this episode:
1. Empowering Small Business Owners Through Data-Driven Marketing: Phil Wiseman emphasizes the importance of educating small business owners to make informed marketing decisions. He helps them focus on measurable outcomes, like tracking specific customer actions through tools like Google Analytics, instead of relying on superficial metrics such as clicks or likes.
2. Importance of Processes and Specificity: Phil highlights the need for clear, repeatable processes in marketing and business operations. This includes identifying ideal clients, addressing their specific pain points, and providing straightforward ways for cus...
Master Lead Gen: Defining Quality Leads & the Power of Cold Calling

Here are three things you’ll learn in this episode:
1. Defining a Quality Lead: A quality lead typically involves certain qualifying factors, such as timing, budget, decision-making authority, and immediate need. It's essential to clarify what qualifies a lead with clients to align efforts and expectations, especially since it may vary by client.
2. Personalization and Relationships in Lead Generation: Personalizing outreach—whether through tying in events, using relevant offers, or acknowledging specific client situations—can improve lead generation. Building and maintaining relationships is crucial, as clients may refer business or bring in opportunities when th...
Unlock Social Media Growth: AI Tools & Converting Content to Leads

Here are three things you’ll learn in this episode:
1. Leveraging AI to boost your social media
2. Social Media Strategy Focused on Email Lists
3. Tailored Content for Different Platforms
About Dalia and her social media
- Website: https://linktr.ee/daliaforreels
- Imstagram: https://www.instagram.com/daliaforreels
✨Sponsors✨
Penji, the human first creative subscription service for agencies and teams.
Enter code for 15% off your first month: FULLYMANAGED15
Web...
Team Growth, Social Media Strategy & Content Creation

Here are three things you’ll learn in this episode:
1. Building and Managing a Team: Garrett emphasized the importance of creating a strong team by filling skill gaps with specialized talents. He discussed how his role has shifted from hands-on implementation to focusing on project management, delegation, and strategic decision-making to help his business grow and align with client needs effectively.
2. Navigating Social Media's Dual Role: Garrett addressed the challenges of balancing professional use of social media with personal well-being. He shared strategies like using productivity tools to limit consumption, curating meaningful content, and...
Future of Design: AI Interfaces, Remote Collaboration & Creative Teams

Here are three things you’ll learn in this episode:
1. The design industry is currently being reshaped by trends such as the integration of AI into interfaces, a move towards screenless and mixed reality experiences, and the increasing systematization of design through design systems.
2. Working with globally distributed design teams presents challenges in terms of time zone coordination but offers the significant advantage of diverse perspectives that enrich problem-solving and lead to better product design.
3. Fostering creativity and collaboration within remote teams can be achieved through dedicated informal workshops, the use of...
From Design to YouTube: Influencer Growth & Work-Life Balance

Here are three things you’ll learn in this episode:
1. Transition from Design to Marketing
2. Content Growth and Learning
3. Outsourcing and Scaling Challenges
Subscribe to our weekly newsletter:
About Jessica and her social media
- Website: https://jessicastansberry.substack.com/
- Youtube: https://www.youtube.com/@jessicastansberry
✨Sponsors✨
Penji, the human first creative subscription service for agencies and teams.
Enter code for 15% off your first month: FULLYMAN...
Unlock Client Trust: Results-Driven SEO & the Power of AI

Here are three things you’ll learn in this episode:
1. Transition to SEO and the Pay-for-Performance Model: The innovative "pay-for-performance" model emerged from Kevin’s desire to provide measurable results, charging clients only when their chosen keywords rank. This approach differentiates Green Banana SEO from competitors and instills trust by focusing on outcomes rather than processes.
2. Strategic Approach to Keywords and Client Success: Kevin emphasized that SEO success depends more on keyword competitiveness than industry difficulty. For instance, ranking for niche, low-competition keywords can yield significant value for specific clients.
3. Embracing AI as...
Unlock Affiliate Marketing Success: Scaling Strategies & Mindset

Here are three things you’ll learn in this episode:
1. Simplifying Affiliate Marketing
2. Balance Between Learning and Action
3. Learning to delegate
Subscribe to our weekly newsletter:
About Spencer and his social media
- Website: https://buildapreneur.com/free/
- Youtube: https://www.youtube.com/buildapreneur
✨Sponsors✨
Penji, the human first creative subscription service for agencies and teams.
Enter code for 15% off your first month: FULLYMANAGED15
W...
Managing a Thriving Agency: Teamwork, SEO & Client Value

Here are three things you’ll learn in this episode:
1. Curiosity and Growth in Career: Jimi’s career progression, from agency work to becoming VP, stemmed from their curiosity about understanding client needs and problem-solving. This led to a career in creative direction and later into leadership roles, driven by a desire to help clients with effective strategies.
2. Managing People and Staying Involved: Balancing leadership responsibilities and staying connected with the creative work is a challenge. Jimi emphasizes the importance of managing personalities while also maintaining hands-on involvement in the creative proces...
How Giving Back Fuels Long-Term Business Success

Here are three things you’ll learn in this episode:
The Power of Storytelling in Short-Form Video: Michael emphasizes the ability to create emotional impact and drive action through concise storytelling, even in video formats as short as one to three minutes, proving its effectiveness across various industries.Building a Business Through Relationships and Word-of-Mouth: Despite initial challenges in a new market, Michael's dedication to networking, building genuine connections, and delivering quality work fostered strong word-of-mouth referrals, sustaining his business for a decade.The Strategic Value of Giving Back to the Community: Michael highlights how pro bono work an...Helping Clients & Integrating AI for Content That Converts

Here are three things you’ll learn in this episode:
1. Challenges and Rewards of SEO: Dustin discusses the challenges of SEO in highly competitive industries like law and healthcare, where large budgets and fierce competition make ranking difficult. However, he also highlights the rewarding nature of working with local businesses, where small changes can lead to immediate, noticeable improvements in search rankings and customer acquisition. He emphasizes the importance of data-driven results and the need to address any external factors that could affect SEO performance.
2. Client Selection and Value: Dustin emphasizes the...
Adapting to Social Trends & SEO Tips: Insights from An Expert

Here are three things you’ll learn in this episode:
1. Building a personal brand and social media presence:
2. SEO journey and growth
3. Adapting to social media trends
About Craig and his social media
- Linkedin: https://www.linkedin.com/in/craigcampbell0302/
- Youtube:https://www.youtube.com/@CraigcampbellseoUk
✨Sponsors✨
Penji, the human first creative subscription service for agencies and teams.
Enter code for 15% off your first month: FULLYMANAGED15