Streamlined Solopreneur: Solo Ops to Stop Doing Everything Yourself

This week I share what I learned after speaking at Ecamm's Creator Camp: why listing the simple automations I use landed better than I expected, and how my "AI is for tasks, not craft" line ended up on the quote board. I also go through four questions I'm asking myself now.

Should I go back to Instagram? What should my YouTube pillars be? Do I need a simple digital product? And when should you code your own tool instead of paying for one? 

Plus, starting October 9th, the Friday Wrap-Up goes live on YouTube.

My clients spend more time with their families, serve their community, and even have time to write their book. What would you do with 25 extra hours a month? While building a system is how you get there, today I want to focus on what you get.

Are you ready to get your 25 hours back? Book a free strategy call — no strings attached.

Show Notes

This week I talk about converting casabona.org from a 20-year-old WordPress site to a flat-file site in two days — and whether my mailing list needs the same "burn it all down" reset. Then Apple's final Friday Night Baseball broadcast of the year, shot on the iPhone 18 Pro Max, and a recommendation for my Italian music playlist on Apple Music. Plus this week's systems tip: Cue for Apple Music, the Stream Deck plugin I built with Claude Code to replace Elgato's discontinued one.

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I hate lunch. I’m never prepared for it, so I just end up wasting a bunch of time before picking the fast, easy thing. If I did some meal prep, this wouldn’t be a problem.

But many solo business owners do the same thing with their work. They sit down, they shrug their shoulders, and wonder what to do. Everything takes more time because it's not written down.

That’s why today I'm walking through how to create an SOP with a screen recorder, a microphone, and AI.

If your business feels...

This week I'm doing a Pick Two for Voice Note apps (plus the one I’m not using, and a bonus transcription app)

#1 is Whisper Memos, which I happily pay for because of one killer feature.

#2 is Audio Pen, which gives me system-wide dictation: press a key, talk, and the text lands wherever my cursor is. That's what I use for long prompts to a large language model.

Wondering which system to start with? Take the quiz — a few questions, and it'll point you to one of the four systems ever...

This week I talk about the iPhone Duo — my first real foldable — and why I'll trade away the telephoto lens, action button, and fast charging (and swallow a $2,100 price plus the end of the annual upgrade program) for a big anti-glare screen that folds into my pocket and takes an Apple Pencil.

Then an episode of Ditching Hourly with Nick Richtsmeier on doing things that don't scale and focusing on impact, which sold me on his new book, The Damn Rules. And a recommendation for You Can See Everything, the A24 documentary following Elizabeth Holmes in the week...

When I was 17, my high school organized a two-week trip to Italy and Ireland for $900. My dad offered to pay for it. I said, "Why do I need to go when I can just look at pictures online?"

Seventeen-year-old Joe, you were so, so stupid. I’ve since learned that photos aren’t the experience. Just like ideas aren’t the fully fleshed-out thought.

On top of a passionate credo about why we need to write for ourselves, I tell you exactly how you can start writing more without letting AI do it for you.

W...

This week I talk about a Steve Thompson video that's had me rethinking my whole approach — the idea that teaching tactics on YouTube actually costs you clients, because when you hand people the solution they assume they can do it themselves. After a rough summer where teaching hasn't yielded new business, I've decided to make September an experimental month: teach less, shift beliefs more, and stop being afraid to sell. Then a story about three climbers rescued off Mount Shasta after relying on AI to plan their climb, and a recommendation for DJ Earworm mashups on YouTube. Plus this we...

There was a time when building a quiz as a lead magnet seemed insurmountable to me. The setup, the configuration, the routing — not to mention how much those tools cost. It never felt like the juice was worth the squeeze.

LLMs have changed that. So today I'm walking through exactly how I built my Conscientious AI Usage quiz, and how you can too.

Take the quiz at quiz.lovehate.ai — find out if you're at risk of AI brain rot and get the free Conscientious AI Usage Kit.

Show Notes

This week I talk about why writing with AI isn't the same as using a calculator for math — financier Stanley Druckenmiller defended his AI-written WSJ critique of Scott Bessent by calling it "using a calculator," and I break down why that misunderstands math, calculators, and words.

Then the unraveling of Ashley Flowers' true-crime podcast empire, and what a founder pulling 3 a.m. alarms on weekends and holidays has to teach any solopreneur who thinks no one else can do the work, plus a recommendation for Epic Rap Battles of History's new Tom Cruise vs. Evel Knievel on Yo...

AI and Automation are not the same thing. But people seem to use the terms interchangeably. Tools like Zapier and Make are deterministic automation — you know the input, you know the output, and it's incredibly consistent. Large language models are what I'm calling interpretive automation. Run the same thing multiple times and you can get different outputs.

Both can do similar things. I don't treat them the same. And in this episode I’ll tell you the differences, and how to figure out when to use each one.

Want more on using AI conscientiously? Join my m...

This week I talk about Conscientious AI Usage (a term my mastermind group gave me). Then a Six Colors article on Anthropic's lexical watermark and why making LLM output worse might be a net good, and a recommendation for Halo 3 on Game Pass. Plus this week's systems tip: building an "Are You Suffering From AI Brain Rot?" quiz with Claude in a couple of hours between meetings.

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These episodes are about taking more...

A few years ago, I was helping my friend Jeff rebuild an automation — getting his intake form to talk to his CRM and his project management tool. Halfway through the screen share, he stopped and said, "So you just think like this?" That's when it hit me: not everyone's brain defaults to systems. Mine does…but I wasn't born with it. I learned it.

That's what this episode is about. A lot of solopreneurs tell me some people are just wired for this, and they're not, that it's a willpower fail. I don't buy it. Thinking in syst...

This week I talk about whether I'm wrong about AI-generated YouTube thumbnails — I've told my designer to never use AI on them, but if a thumbnail's only job is to get the click, does it matter? Then Casey Newton on Mark Zuckerberg's AI manifesto and why "superintelligence is a dragon" is the analogy that actually fits, and a recommendation for Schmigadoon! on Apple TV. Plus this week's automation: a Daily Call Debrief skill that gathers my recorded calls, summarizes them into Obsidian, routes action items to Todoist, and files client transcripts for voice-of-customer research.

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I was talking to an acquaintance recently who told me how he has AI agents write his articles for him. He sends a voice note of an idea, and every morning it picks the ideas, writes the drafts, sends them to him, he requests edits, and then it writes and publishes them. So I asked him: at what point do you feel uncomfortable putting your name on this? And he couldn't even see the issue.

He just thought AI was some amazing magic bullet that produced articles for him.

That's what I want to talk...

This week I talk about a piece of advice from Boris Cherny, head of Claude Code — that you should reset your prompts, projects, and skills every time a new model ships — and why I'm not doing it. Then a recommendation for Destiny of the Republic, Candice Millard's book on James Garfield, and why I've started walking a mile every morning without headphones. Plus a quick promo: I'm speaking at Ops Ahoy this September on setting inbox boundaries.

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These epis...

Back in 2016, I ran…well, *completed…*a Disney half marathon. And the thing about Disney is they make it impossible not to find the starting line. Buses from the resort, signs, gates, pre-race emails. Everything points you to where to start.

And if I didn’t know any of that, I wouldn’t just start running. I would start simple…like asking a cast member when the race is, and go from there.

But for some reason, when it comes to our business, a lot of us tell ourselves: I have to fix everything right now...

For most of my life, I believed that if I wanted something done right, I had to do it myself. I held it all the way until I had a panic attack and had to stop doing everything myself. I made changes, and you know what?

I learned that being a solopreneur doesn't mean doing everything yourself. It means you own the business and work on your own terms — not that you personally execute every task.

In this episode, I break down how to tell the difference, why "no one can do it like me" is...

This week I talk about rediscovering the humble yellow legal pad after years (and hundreds of dollars) sunk into fancy notebooks and fountain pens. Then a piece by Kashmir Hill about discovering an AI-generated biography of herself for sale on Amazon that she never authorized or was contacted about, and a recommendation for the summer drinks series on Cocktails with Suderman.

Plus this week's Automation of the Week: using Claude's Canva connector inside my Friday Wrap-Up skill to auto-generate the dated episode artwork while the video renders.

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Imagine you finally logged off. It's the first real vacation you've taken in years. The coffee's hot (or iced), the phone's in the other room, and for once, nobody needs you. This is why you went solo in the first place. Work you actually care about, on your terms. The freedom to close the laptop and just… be there. The business hums along without you standing over it. You breathe.

And then the phone buzzes.

It's the one thing only you can handle. So you grab the laptop. And just like that, you're working ag...

I was at a retreat with my mastermind group. We were going over our big takeaways, and my friend Cat reminded me of something: I output more content than most people. Her point was that when someone sees you doing what looks like a lot, it can feel completely unreachable, so they shut off to your message entirely.

So today, I want to pull back the curtain. I put out two podcast episodes a week, two YouTube videos, a newsletter, a blog post, and three LinkedIn posts — and I promise it's not as time-consuming as it sounds. I...

This week I talk about when implementation itself becomes the blocker — how working on a new welcome sequence in Kyle Adams' Newsletter Power-Up Cohort reminded me that I rarely get stuck deciding to act, but I do get stuck overcomplicating the build, and why I need to iterate for myself the way I do for clients. Then a FanGraphs piece that reframed how I react to fans booing at the All-Star Game, and a recommendation for the cast of The Odyssey recapping the entire story in one minute on The Tonight Show.

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One of my favorite shows is Scrubs, and there's one episode that's stuck with me for nearly 2 decades, and I think about it nearly every day. In it, the team can't diagnose a patient showing every sign of Lyme disease, because they can't find the tick bite. Every test comes back negative. 

Then Dr. Cox shaves the patient's head, finds the bite, and mentions Occam's Razor: the simplest solution is often the correct one.

That idea has run through my whole business; I'm a natural overthinker. So today I talk about why we overcomplicate things, a...

This week I talk about whether Claude is quietly winning the AI war — at least among business owners and tech nerds — after every speaker at Ecamm Creator Camp reached for Claude and nobody mentioned ChatGPT or Gemini, and why its "constitutional" rule-following makes me more comfortable using it. Then my take on finishing The Odyssey (the Emily Wilson translation) on a plane into Chicago, and a look at my Five-CD Changer Playlist — the five-albums-only, no-shuffle rules that make it fun.

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Imagine making yourself a bowl of cereal. But instead of grabbing a bowl from the cupboard, you head to your backyard, throw a brand-new bowl on the pottery wheel, and while it dries, you drive to the store to buy a fresh box of cereal. Then you do the whole thing again the next morning. Sounds ridiculous, right? But that's exactly what we do with content when we create every piece from scratch with no ideas banked beforehand.

So today I'm walking through how to stop being the bottleneck in your content creation process. I put out...

This week I talk about almost re-joining a platform I know I'd hate. Then a look at Disney's next-gen audio-animatronic transforming from a pirate to a skeleton, and why it's a reminder that technology can still serve great storytelling. And a recommendation for the LEGO Game Boy set for a low-key long-weekend build.

Plus, the Automation of the Week. 

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A few months ago I was doing a series of research calls, and the same piece of feedback kept coming up: "I read all your stuff, this sounds awesome, but I don't even know where to start." That was maybe the most important thing I've heard since I moved away from web development. So I finally decided to solve it.

That's why I built the Solopreneur System Starter Kit, and today I walk you through the four systems every solopreneur needs to run a business that lets you take time off worry-free: admin work, your CRM, content...

This week I talk about my latest Mac automation tool: the 8BitDo Micro, a $15 tiny game controller I picked up during Prime Week and mapped to complex key combos and Raycast actions — and why these little tactile hardware automations are easier on your brain than memorizing keyboard shortcuts. Then a MacStories write-up that inspired the whole experiment, walking through real use cases for turning a game controller into a Mac input device. And a recommendation for New Rockstars' House of the Dragon Season 3 premiere breakdown on YouTube.

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Lately, I've been hearing horror stories about how people use AI. Not "AI wrote me a program" stories — I mean people who can't decide what to make for dinner, write their own feedback on a contractor's work, or come up with a single question for a webinar without asking a chatbot first. I call it AI Brain Rot, and getting really bad.

So I walk through the three warning signs you might be slipping into AI brain rot, my 5 Pillar AI Philosophy, and three rules to keep your brain sharp while you still automate your business. We ge...

This week I talk about why this is my heaviest speaking year since before the pandemic — and how I'm deciding whether all that travel and prep time is actually worth it, given the real cost of crafting talks and getting clients from them. Then a story about Mark Zuckerberg telling Meta employees to "have fun again" after brutal layoffs, including the absurd perk of a permanent desk. And a recommendation for House of the Dragon Season 3, which drops June 21st.

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Here's the problem: most solopreneurs don't know exactly what they do. They can't explain it, so they can't build systems around it. And when we try to build systems without explaining them, they end up with bad, ineffective systems. Because when we explain, we scrutinize.

How do you fix it? Pick one task you do often, fire up a screen recorder, and narrate how you do it and why. Recording yourself doing your task is the blueprint. It is the plan. That's the first step to understanding the systems you can build, so you can automate your...

This week I talk about WWDC and the big Siri update Apple just announced and why Apple's measured, context-aware approach feels like the right application of AI.

Then the wild, still-unfolding Reckless Ben vs. Bricks and Minifigs saga, where a consigned Star Wars LEGO collection turned into a legal nightmare, and a recommendation for my own Alphabet Playlist: one album from one band for every letter of the alphabet, on Apple Music and Spotify.

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I talk a lot about the wrong ways to use AI. But a rainy weekend gave me a few free hours and two pet projects that I used Claude Cowork for— and the results actually impressed me.

The first: I used Claude to vibe-code a custom Obsidian theme from scratch. No CSS, no digging through the inspector — just a few prompts and some back-and-forth until it looked exactly the way I wanted.

The second: a Claude skill that plans trips for me end-to-end — packing list, budget, Todoist project, calendar entries, the works. It's now ma...

This week I talk about why summarizing everything isn't actually reading more — summaries rob you of the experience, the context, and the ability to form your own opinion, and I'd rather read one primary source than 14 summaries I'll forget. Then a heavy but admirable piece from The Dispatch on Ben Sasse facing terminal cancer with poise, and what it teaches us about being present with our families, and a recommendation for Lou Gehrig's Luckiest Man speech on YouTube.

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I left work early recently to volunteer at my daughter's ice cream social and sit through her spring concert without checking my phone once. And if you’re a solopreneur, you know that’s a big deal. It’s all thanks to my startup and shutdown routines. And I know I’ve talked about them on the show before, but something interesting has happened over the last year.

As LLMs and AI tools have been able to connect to more services through MCP, I’ve been doing my shutdown routine differently. It’s MUCH more automated now. As a result...

This week I talk about my surprisingly productive Saturday mornings — and why I'm hoping that same quiet, distraction-free focus carries into summer with all three kids out of school. Then The Creative Act by Rick Rubin, which pulled me out of a months-long reading slump in just a few days, and a recommendation for my early-to-mid 2000s pop punk discography playlists on Apple Music.

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Have you ever gone to the grocery store without a list? You walk down every aisle, grab whatever looks good, spend way more than you planned — and somehow still get home without the one thing you actually needed.

Running a one-person business without a real task capture system feels exactly the same.

When everything falls on you, important work slips through the cracks. And without a plan, it's easy to spend your day on something that feels productive instead of something that actually moves the business. (Anyone who's let AI build them a thing they di...

This week I talk about how I used 4 hours of solo driving to and from a mastermind retreat in Baltimore — and why I chose to turn everything off instead of grinding through business prep. Then a wholesome story about a teen umpire who handled a coach's meltdown with poise, and a recommendation for SNL's The Rundown series on YouTube.

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Have you ever seen a 5-digit notification badge? It’s most stressful things I see on someone's phone. And I get it — as a solopreneur, email feels urgent. What if a client needs something? What if you miss a deal?

But after nearly a decade of refining my approach, I've built a technical system that keeps my inbox at (or close to) zero — without having to check it constantly.

In this episode, I walk through the full setup: how SaneBox automatically sorts what actually needs my attention, how I route newsletters out of my inbox entire...

Welcome to the Friday Wrap-Up for May 15, 2026. This is a short newsletter where I talk about 3 things: What’s on my mind this week, Recommended Reading, and Recommended Media. Here's what's on my mind...

Earlier this week I found myself fighting Claude on something I felt was a pretty basic problem — one that I had used it to solve before. I kept going back and forth with Claude. I would ask it questions. It would then do things I didn't even remotely ask it to do. I started to form a weird theory in my h...