The Zac Perna Podcast

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Picking a fitness coaching niche? These are the 5 worst niches I see new online fitness coaches choose, after watching 600+ coaches go through it. I break down why "everyone", "busy professionals", muscle building, bodybuilders and budget audiences hold most coaches back, then show you the pain vs ability to pay...

🚨 Download the FREE coaching toolkit that gives you your offer, pricing, DM, and sales frameworks: https://kit.theonlinecoachingblueprint.com?v=LttUwmRd7Q4
Work with me (over $10k/month): https://apply.theonlinecoachingblueprint.com/youtube-scaler?v=LttUwmRd7Q4
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How to scale a coaching business past $10k a month, starting with finding the one bottleneck that's actually holding you back.

If you're a fitness coach doing $10k a month and you can't work out why you're not at $20k or $30k yet, thi...

🚨 Download the FREE coaching toolkit that gives you your offer, pricing, DM, and sales frameworks: https://kit.theonlinecoachingblueprint.com?v=Rq-Mjri8jqc
Work with me (over $10k/month): https://apply.theonlinecoachingblueprint.com/youtube-scaler?v=Rq-Mjri8jqc
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The exact Meta ads I'd run as an online fitness coach right now, and why most coaches are running the same ad five times without realising it.

I've helped 600+ online fitness coaches and scaled my own business past $300k a month, and this is...

🚨 Download the FREE coaching toolkit that gives you your offer, pricing, DM, and sales frameworks: https://kit.theonlinecoachingblueprint.com

Work With Me: https://apply.theonlinecoachingblueprint.com/youtube

Watch on YouTube: https://www.youtube.com/watch?v=hDr_GX-NXsk

Connect with Zac Perna:

🚨 Download the FREE coaching toolkit that gives you your offer, pricing, DM, and sales frameworks: https://kit.theonlinecoachingblueprint.com

Work With Me: https://apply.theonlinecoachingblueprint.com/youtube

Why a high ticket coaching program is often easier to sell than a cheap one. I break down the profit math behind your offers.

Many trainers assume that lowering prices makes selling easier. The reality is that your cost per acquisition is the single biggest factor in your profitability. If you are struggling to scale your online coaching business, you might be focusing on the wrong sid...

🚨 Download the FREE coaching toolkit that gives you your offer, pricing, DM, and sales frameworks: https://kit.theonlinecoachingblueprint.com

Work With Me: https://apply.theonlinecoachingblueprint.com/youtube

Wondering about the timeline for fitness coaching? I use real data to show how long it actually takes to generate profit.

Most new trainers struggle with the uncertainty of building a client base. I break down the typical success trajectories using charts so you can set realistic expectations for your own path. Understanding the timeline helps you focus on the right inputs rather than panicking when cas...

🚨 Download the FREE coaching toolkit that gives you your offer, pricing, DM, and sales frameworks: https://kit.theonlinecoachingblueprint.com

Work With Me: https://apply.theonlinecoachingblueprint.com/youtube

Two of the most common pricing models in online fitness coaching will quietly cap your business, and they look almost identical to the ones that actually scale.

I go through the three pricing models I've actually seen work for a fitness coaching business, pay in full, recurring and hybrid, and what has to be true for each one to keep scaling instead of quietly capping out. Pay...

🚨 Download the FREE toolkit that gives you a done for you offer, pricing, DM, and sales frameworks:: https://kit.theonlinecoachingblueprint.com

Work With Me: https://apply.theonlinecoachingblueprint.com/youtube

Coaching your mates for free to get some testimonials? Here's why it backfires, and why it usually costs you 6 months.

I've helped 600+ fitness coaches start and scale their online coaching businesses, and the free-client plan is the one I see go wrong the most. In this video I break down the two reasons I never coach anyone for free: what happens to a client's com...

🚨 Download the FREE toolkit that gives you a done for you offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprint.com

Work With Me: https://apply.theonlinecoachingblueprint.com/youtube

Social proof for online fitness coaches isn't just before-and-after photos. In this video I show you how to turn one client result into 10 pieces of content, so 10 results become 100 pieces of social proof. You don't need a camera roll full of transformations to look like the most credible coach in the room.

Most fitness coaches know social proof mat...

🚨 Download the FREE toolkit that gives you a done for you offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprint.com

Work With Me: https://apply.theonlinecoachingblueprint.com/youtube

Watch on YouTube: https://www.youtube.com/watch?v=XrBlOfjXyc8

Connect with Zac Perna:

Get some help: https://apply.theonlinecoachingbluepr...

The best investment for fitness coaches is not what you think. Learn the exact path to building a sustainable online coaching business.

After a decade in fitness marketing, I have seen many coaches chase the wrong metrics. This video breaks down the reality of scaling your operations in 2026, moving beyond quick fixes to focus on the compounding growth curve required for long-term success. Whether you are just starting or looking to optimize your current setup, understanding these development stages is critical for your bottom line.

Most people...

🚨 Download the FREE toolkit that gives you a done for you offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin...

Work With Me: https://apply.theonlinecoachingbluepr...

Connect with Zac Perna:

🚨 Download the FREE toolkit that gives you a done for you offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin...

Work With Me: https://apply.theonlinecoachingbluepr...




Is Greg Doucette coaching actually worth the price? We are breaking down the business model behind his fitness empire.

This analysis examines how Greg Doucette structures his coaching services and pricing tiers to maintain a successful brand. We review the client experience, testimonials, and overall business model to see if the value matches the cost. Whether you are a f...

🚨 Download the FREE toolkit that gives you a done for you offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin...

Work With Me: https://apply.theonlinecoachingbluepr...

Most personal trainers don't quit because they stopped loving fitness. They quit
because the hourly rate traps them. Here's how to build an online fitness
coaching business instead.

I never worked a gym floor. I got my certs, started posting content, and went
straight into online personal training with no idea what I was doing. It took
abo...

🚨 Download the FREE toolkit that gives you a done for you offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin...

Work With Me: https://apply.theonlinecoachingbluepr...

Connect with Zac Perna:

🚨 Download my FREE toolkit that GIVES you your exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin...

Five lies coaches tell themselves about content, and every one of them is the reason they're not posting right now.

I break down the "I need to sound like the big coach I follow" lie, the "once a week is enough" lie, the "I can just talk and people will love it" lie, the "I need to be controversial to get attention" lie, and the "people will judge me" lie, the one...

Apply to work with me: https://apply.theonlinecoachingbluepr...


🚨 Download my FREE toolkit that GIVES you your exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin...

Connect with Zac Perna:

🚨 Download my FREE toolkit that GIVES you your exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin...

Today I sit down with one of my coaching clients from The Blueprint, Leigh, an online personal trainer already making around $19,000 a month. We go through exactly what's stopping him from growing past that number.

The two things holding him back: his niche and his content don't actually match each other, and he's never had a real strategy behind running ads. We dig into why content is the thing that has to...

Download my Free toolkit that GIVES you your exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin...

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Apply to work with me: https://apply.theonlinecoachingbluepr...  we did $388,000 cash collected in 30 days with $15,000 of ad spend, and in this video I open up the entire back end of the business and show you how.

This is the ad account, the dashboard, the funnels, the CRM pipeline, the automations, the sales process, the team and the client journey. Real screens, not slides. Everything here is what I teach the coaches inside the mentorship, so take what you want and go build it.

Fair warning: this is aimed at coaches already doing $10k a month o...

🚨 Download my FREE toolkit that GIVES you your exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin...

Connect with Zac Perna:

🚨 Download my FREE toolkit that GIVES you your exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin...

If you're starting a coaching business in 2026, don't waste your first month on a logo and a business name, that's not step one, and I watch new coaches do it constantly. Here's how to actually pick your niche properly, how to build a real offer instead of a vague promise, why copying other coaches' content will quietly sink you, and the order to message people in once you're posting.

I break dow...

🚨 Download my FREE toolkit that GIVES you your exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin...

Connect with Zac Perna:

🚨 Download my FREE toolkit that GIVES you your exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin...

Chris Bumstead has built one of the biggest personal brands in fitness, and it's got nothing to do with lifting more than everyone else. It comes down to how he actually carries himself and how he plays the long game as a business owner.

I've caught up with him over the years, including a sit down in Miami a few years back, and the lesson that stuck with me wasn't about tra...

🚨 Download my FREE toolkit that GIVES you your exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin...

Ninety percent of coaches never cross ten thousand dollars a month, and it's got nothing to do with how good they are at coaching.

I break down why it's actually a marketing and sales skill problem, why imposter syndrome never actually goes away and isn't fixed by another certification, why growth is a curve most people quit right before it bends up on, and the LTV to CAC number almost no coa...

🚨 Download my FREE toolkit that GIVES you your exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprint.com/

One of my clients was about to walk away from coaching completely, not because he couldn't get leads, but because he couldn't sell them. This is Jordan's coaching client success story: what was actually going on in his head every time he got on a call, and the five specific things that changed how he sold.

I walk through the congruence principle, the idea that you'll always get the objections you...

🚨 Download my FREE toolkit that GIVES you your exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin...

Hey guys, in today's video I talk about everything you need to know about DMs as an online fitness coach to make more money, get more clients, and never get ghosted again.

Connect with Zac Perna:

🚨 Download my FREE toolkit that GIVES you your exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin...

Everything in this video is stuff I've actually got running in my own coaching business right now, so let's skip the buzzwords and get straight into five real AI tips.

I walk through turning every sales call and check-in recording into a memory bank on that client, turning one video into a week of content instead of one post, letting AI draft your sales follow-up the second a call ends, letting AI...

🚨 Download my FREE toolkit that GIVES you your exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprint.com/

I was making more money than I ever had, and I was about two months from completely burning out, and you couldn't have told from the outside.

In this video I break down what burnout actually looks like from the inside, why it's rarely about working too many hours and almost always about carrying the wrong bottleneck yourself, and the exact order I hired people in to fix it: video edi...

🚨 Download my FREE toolkit that GIVES you your exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprint.com/

Five mistakes nearly cost me this coaching business, and I still watch coaches make every one of them right now.

I walk through discounting instead of raising value, trying to fix everything in the business at once instead of finding the one actual bottleneck, treating one good month as the new normal instead of watching churn like a vital sign, letting clients run out of future, and copying other coaches ins...

🚨 I built a FREE interactive toolkit that GIVES you your exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprint.com/

So...

Is online fitness coaching still profitable? Learn why the fitness business model remains viable despite concerns about industry saturation.

Zach Toner, an experienced fitness coach with a decade in the industry, explains how he built a successful career generating 4 million dollars. This video breaks down the reality of starting an online fitness coaching business today, specifically focusing on low overhead costs and the lifestyle flexibility tha...

🚨 I built a FREE interactive coaching toolkit that GIVES you your exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales. 🔥 Grab it free here 👇

https://kit.theonlinecoachingblueprint.com/

Struggling with lead generation for your online fitness coaching business? In this episode I break down why most coaches don't actually have a lead problem — they have a niche, content, or CTA problem — and exactly how to fix it.

I'll walk you through the real framework behind my online fitness coaching business (over $300K/month): why your niche is the foundation everything el...

🚨 I built a FREE interactive coaching toolkit that walks you through the exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales. This isn't some boring PDF, it's a tool you actually work through step by step 🔥 Grab it free here 👇

https://kit.theonlinecoachingblueprint.com/

Connect with Zac Perna:

🚨 I built a FREE interactive coaching toolkit that walks you through the exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales. This isn't some boring PDF, it's a tool you actually work through step by step 🔥 Grab it free here 👇

https://kit.theonlinecoachingblueprint.com/

Connect with Zac Perna:

🚨 Download my FREE toolkit that GIVES you your exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin...

Learn how to get online fitness coaching clients without spending money on paid ads. Build a consistent client base organically.

Getting consistent clients for your online fitness coaching business is possible without relying on expensive ad campaigns. If you are struggling to attract new people, this guide outlines the specific steps needed to grow your revenue and client count. I have spent a decade in the fitness industry and built an onl...

Get My Personal Brand Course for Fitness Creators : https://www.skool.com/fitnesscoachacademy/about
👉Wanna Start or Grow Your Online Coaching Business? Click Here: https://thesocialblueprint.com/triage-round-robin

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Thinking about starting your own online fitness coaching business? This is everything I wish someone had told me before I started

In this video I break down how to become an online fitness coach from scratch whether you're a personal trainer looking to take your clients online, a...

Get My Personal Brand Course for Fitness Creators : https://www.skool.com/fitnesscoachaca...

👉Wanna Start or Grow Your Online Coaching Business? Click Here:  https://thesocialblueprint.com/calls/...

🎧 Listen on Spotify: https://shorturl.at/NNy8K
🎧 Listen on Apple Podcasts: https://shorturl.at/Xw2q2

Connect with Zac Perna:

👉Wanna Start or Grow Your Online Coaching Business? Click Here: https://thesocialblueprint.com/calls/clarity-call?utm_source=youtube

Get My Personal Brand Course for Fitness Creators: https://www.skool.com/fitnesscoachacademy/about

On today's video, I go through how I made money in the fitness industry!

Connect with Zac Perna:

I'm trying to hit 10k subs to unlock a FULL STARTER BLUEPRINT for you guys looking to grow. Hit subscribe to help us get there! Ready to take your online fitness coaching business from a side hustle to a 7-figure empire? 

In this video, I break down the exact scaling systems I used to build my multi-million dollar brand over the last 8+ years.

Scaling isn't just about "working harder" it's about building a machine. We’re going deep into the 5 critical pillars you need to master:


Hiring: How to build a team tha...

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👉Wanna Start or Grow Your Online Coaching Business? Click Here: https://thesocialblueprint.com/fitcheckcall

If you’re struggling to get clients as an online fitness coach or you’re trying to scale your coaching business, this episode breaks down 5 practical lead generation strategies for fitness coaches that actually work.

I walk through how to get more leads using DMs, content, lead magnets, automation, and simple funnels, based on what I’ve used to build and scale online fit...