The High Ground
The High Ground is a podcast for founders, operators, and senior leaders who are building companies that scale and want to understand the systems, decisions, and infrastructure behind businesses that do it with structure and intention.Hosted by Chloe and Derek Buntin, co-founders of Boderia, each episode covers B2B growth, revenue operations, commercial infrastructure, and the leadership decisions that determine whether a company scales or stalls. The conversations that belong on the high ground.www.boderia.io - commercial infrastructure for scaling B2B companies.
Why Your B2B Leads Aren't Converting
Most businesses think they need more leads.
They generate leads. They run outreach. They increase sales activity.
But none of that matters if they're attracting the wrong customers.
In this episode of The High Ground, we break down why lead quality matters more than lead volume, how to identify your ideal customer profile, and how to build a more targeted approach to B2B growth.
We explore why 10 highly qualified prospects can be worth more than 100 poor-quality leads, how to avoid wasting sales resources, why generic messaging fails, and how marketing...
Why You Don't Need a Full-Time CMO Yet | ft. Simon Dell
Most business owners want growth.
But growth comes with mistakes.
Hiring the wrong people. Growing too quickly. Making expensive decisions. Learning what doesn't work.
In this episode of The High Ground, Simon Dell, CEO & Founder of Cemoh, shares the lessons he has learnt from building businesses, making mistakes, hiring teams, and helping companies grow.
The conversation explores the realities of business growth, hiring, marketing strategy, leadership, fractional CMO services, and why having the right people and expertise can make a significant difference when scaling a business.
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How to Actually Get B2B Clients From LinkedIn
Most people posting on LinkedIn are getting absolutely nothing out of it.
They post consistently. They connect with people. They comment every day.
But none of that matters if it doesn't translate into revenue.
In this episode of The High Ground, Derek and Chloe break down how to actually get B2B clients from LinkedIn, why relationships need to come before pitching, and how to turn your LinkedIn presence into a long-term revenue channel.
They explore how to build a profile that speaks directly to your ideal customer, create content from...
Your $1M Strategy Won't Get You to $5M
Most founders think a growth plateau means they need more leads.
More ads. More outreach. More salespeople.
But what if leads aren't actually the problem?
In this episode of The Adonis Effect, Derek and Chloe break down why businesses stop growing, how broken sales processes and founder dependency create hidden bottlenecks, and why adding more leads, people, or software can make the problem even more expensive.
They explore how to identify where deals are actually dying, why the strategy that gets you from $1M to $3M may not get you to $5...
Why Your AI Strategy is Failing | The Real Problem
Everyone is talking about AI.
New tools. New automations. New promises.
But here's the uncomfortable truth...
AI doesn't fix broken businesses.
It amplifies them.
In this episode of The Adonis Effect, Derek and Chloe explore why so many businesses waste money on AI, how broken processes and fragmented software limit growth, and why the businesses getting the best results are using AI to improve systems rather than replace people. They discuss where AI genuinely creates value, why critical thinking still matters, and how to build a business that scales...
20 Overrated Lessons Every Founder Should Unlearn
Most business advice is repeated so often that people assume it must be true.
But is it?
Should you always hustle? Is the customer always right? Should you follow your passion? Should you fake it until you make it?
In this episode of The Adonis Effect, Derek and Chloe unpack 20 pieces of overrated business advice and explain what actually works when you're building and scaling a modern business. From AI and business coaching to hiring, leadership, marketing, and revenue systems, they challenge outdated thinking with practical insights from real-world experience.
<...Your Broken Business Processes Are Silently Killing Your Growth
Most founders think their biggest challenge is getting more customers.
But the real bottleneck is often the systems running the business.
In this episode of The Adonis Effect, Derek and Chloe explore why businesses become founder-dependent, how fragmented software quietly reduces productivity, and why integrated systems are essential for sustainable business growth.
They explain how disconnected CRM platforms, marketing tools, sales processes, and operational systems create unnecessary complexity, hidden costs, and poor customer experiences. More importantly, they share how building a connected revenue system helps businesses scale without relying on the founder for...
Rebranding Without Systems Will Destroy Your Business
Rebranding a business is not just about changing your name, logo, or website.
The businesses that grow long term are the ones that evolve their positioning, build strong systems, and adapt when their brand no longer represents the value they deliver.
In this episode of The Adonis Effect, Derek and Chloe share the journey behind rebranding Adonis Media into Boderia, the challenges of letting go of a 20+ year brand, and why building a complete revenue system became the next evolution of their business.
They reveal the mistakes businesses make during a rebrand, why...
She Built a $100M Empire While Nobody Was Watching! | ft. Giselle Kramer
Most people think building a successful business is about having the right idea.
But the businesses that scale are built on strong leadership, operational excellence, and the ability to adapt.
In this episode of The Adonis Effect, Giselle Kramer shares how she helped build NGU Real Estate from a single office into a $100M+ business while leading operations, building high-performance teams, and embracing AI to stay ahead of industry change.
As Co-Founder and Chief Operating Officer, Giselle reveals why culture, hiring, leadership, and business systems are the real drivers of sustainable growth, and...
How a Founder Rebuilt Himself by Rebuilding Everyone Else | ft. Leon Stendholm
One conversation can change a life.
Sometimes it can save one.
In this episode of The Adonis Effect, Dr Leon Stensholm shares how personal loss became the driving force behind one of Australia's most impactful community organisations focused on mental wellbeing, resilience, and human connection.
As the Founder of Body and Mind by Leon and Lookout07, Dr Leon has dedicated his life to helping young people, business owners, and communities build resilience, improve wellbeing, and create stronger support networks through meaningful connection.
This conversation explores purpose-driven leadership, entrepreneurship, community impact, resilience...
AI in Construction: Why Most Business Owners Are Wrong | ft. Paul Doherty
AI isn't replacing business owners.
But it is changing the way businesses operate.
In this episode of The Adonis Effect, Paul Doherty shares how AI, automation, and operational systems are reshaping traditional industries such as civil construction, rail infrastructure, and project delivery.
While many conversations about artificial intelligence focus on software companies and tech start-ups, Paul provides a practical perspective from the frontline of business operations, where efficiency, cash flow, workforce management, and project delivery determine success.
The discussion explores how businesses can use AI to automate repetitive tasks, improve operational...
Is Your Daily Routine Killing Your Productivity? | ft. Meghan Jarvis
Performance isn't about working harder.
It's about recovering better.
In this episode of The Adonis Effect, Meghan Jarvis shares why burnout has become one of the biggest threats to business performance, leadership effectiveness, and long-term success.
As the Founder and CEO of WellCorp Health and Wellness, Meghan works with executives, entrepreneurs, elite athletes, and world-renowned touring artists to help them sustain high performance without sacrificing their health.
She breaks down the science of nervous system regulation, recovery, workplace wellbeing, and resilience, explaining why most people focus on productivity while completely ignoring...
The End of Paid Ads? How to Build a Community People Love | ft. Nicholas Stallard
Success in business isn't just about building a product.
It's about building a community people genuinely want to be part of.
In this episode of The Adonis Effect, Nicholas Stallard shares how he went from serving in the Australian Defence Force to co-founding AM Social, one of Australia's fastest-growing community-led event brands.
He breaks down how community building, organic marketing, content creation, and authentic experiences helped transform a simple coffee meetup into a movement that attracts thousands of people and millions of social media views.
This episode explores what it takes...
Stop Starting the Wrong Business: Do This Instead!
Most people don’t fail at starting a business because they lack talent.
They fail because they build the wrong thing.
In this episode of The Adonis Effect, we break down why most startups and small businesses struggle to gain traction and how founders can avoid wasting time, money, and energy by validating demand before building products, websites, or brands.
Many entrepreneurs focus too early on logos, branding, websites, and product development without first understanding customer pain points, market demand, or positioning. But scalable businesses are built by solving real problems, validating offers ea...
90% of Young Entrepreneurs Get This WRONG
Most young entrepreneurs think business success happens fast.
But real entrepreneurship is built through focus, discipline, sales skills, and long term consistency.
In this episode of The Adonis Effect, we break down the biggest mistakes young entrepreneurs make when starting a business and why most founders fail by chasing too many opportunities, expecting fast success, and avoiding the fundamentals of business growth.
Many people enter entrepreneurship believing social media’s version of success where passive income, fast money, and overnight growth seem easy. But scalable businesses are built through solving real customer problems, un...
You're Spending on Ads Wrong (Here's What Works)
Most businesses think they have an ads problem.
In reality, they have a systems problem.
Why most paid advertising campaigns fail to generate high quality leads and how positioning, messaging, sales alignment, and revenue systems directly impact conversions and business growth.
Many B2B businesses assume more clicks, impressions, and ad spend will increase revenue. But without a clear ICP, strong offer, conversion focused landing pages, and aligned sales processes, ads simply amplify existing weaknesses within the business.
This episode explores how weak positioning, broad messaging, poor targeting, and disconnected systems...
Your Tech Stack Is Killing Your Growth (And You Don’t Even Know It)
Most businesses think they have an ads problem.
But the real problem is weak systems, unclear positioning, and poor lead qualification.
In this episode of The Adonis Effect, we break down why most paid advertising campaigns fail to generate high quality leads and how positioning, messaging, landing pages, and sales processes directly impact conversions and business growth.
Many B2B businesses believe increasing ad spend, clicks, and impressions will automatically increase revenue. But without a clear ICP, strong offer, and aligned sales process, ads simply amplify existing weaknesses inside the business.
...
From Refugee to Multi-Millionaire: The Success Blueprint | ft. Emil Juresic
Most people think success in business is about opportunity.
But real business growth, entrepreneurship, and B2B leadership are built through pressure, resilience, and long-term execution.
In this episode of The Adonis Effect, Emil Juresic shares his journey from arriving in Australia as a refugee to building multiple successful businesses in real estate and property development.
He breaks down the mindset required for business growth, how to handle pressure while scaling, and why most entrepreneurs fail in the early stages of building a company.
<...Why Rebranding Won’t Fix Your Business
Most B2B companies don’t have a branding problem - they have a positioning problem. If your business feels stuck, your leads are low quality, or your messaging isn’t landing, a rebrand won’t fix it.
In this episode of The Adonis Effect, Chloe and Derek break down why most rebrands fail and what actually drives business growth. They explain why changing your logo, website, or visuals won’t solve deeper issues like unclear messaging, poor positioning, or attracting the wrong customers.
In this episode, you'll learn:
• Branding v...
The Reality of Leadership No One Prepares You For | ft. Dominique Lamb
Most people think leadership is about growth, success, and recognition.
Very few are prepared for the pressure, scrutiny, and responsibility that come with it.
In this episode of The Adonis Effect, we sit down with Dominique Lamb to unpack what leadership actually looks like behind the scenes - across business, government, and high-stakes environments.
Because building a business isn’t just operational. It’s psychological.
If you’re building a business, navigating growth, or stepping into bigger roles, this episode will challenge how you th...
Your Business Can't Run Without You (And That's the Problem)
Most businesses believe they are valuable until the moment they try to sell.
Revenue alone doesn’t create business value. If your company relies on the founder to drive every sale, decision, and relationship, you don’t have a scalable business… you have a job.
In this episode of The Adonis Effect, Chloe and Derek break down why most businesses struggle to scale or sell, and why predictable revenue systems and operational structure are the real drivers of business value.
They explore the difference between effort-based revenue and sy...
Your B2B Marketing is Failing (How to Build a Revenue Engine)
Most B2B companies don’t have a marketing problem - they have a revenue problem. If your marketing team feels busy but your revenue isn't moving, you are likely suffering from a lack of alignment.
In this episode of The Adonis Effect, Chloe and Derek break down why typical lead generation fails and how to build a revenue system that actually scales your business to $3M and beyond.
In this episode, you'll learn:
The MQL Trap: Why generating more leads often results in "rubbish" prospects that never convert. The Po...Why Your Best Clients Keep Leaving (And How to Stop It)
Learn how to reduce churn and improve customer retention in B2B by understanding what churn rate is and why customers actually leave.
In this episode of The Adonis Effect, we break down what churn rate really means, the hidden reasons customers churn, and the practical systems you can use to reduce churn and protect revenue.
Whether you're a founder, marketer, or sales leader, this episode gives you a clear framework to improve retention and build predictable revenue.âś…
In this episode, you'll learn:
What churn rate is...Why I Became Suicidal After Making My First Million | ft. John Templeton
Most people say they want wealth.
Very few are prepared for what it actually does to them.
In this episode of The Adonis Effect, we sit down with John Templeton to unpack what really happens when you start making (and losing) serious money.
If you're building a business, navigating growth, or stepping into higher stakes - this episode will change how you think about money, identity, and performance. âś…
In this episode, you'll learn:
What actually changes when you start making serious moneyWhy mo...Starting a Clothing Brand When the Market is Saturated | ft. Myles Eaton
Starting a clothing brand sounds exciting - until you realise how competitive the streetwear market really is.
In this episode of The Adonis Effect, we sit down with Myles Eaton, founder of POINTS Streetwear, to break down what it actually takes to start and grow a streetwear brand in a saturated market.
Whether you’re building a fashion label, launching a product brand, or trying to stand out in a crowded industry, this episode offers practical insight from someone doing it firsthand. ✅
In this episode, you'll learn:
Wh...The Truth About Starting a Podcast (After 1 Year)
Starting a podcast sounds simple - record a conversation, upload the episode, and watch the audience grow.
But the reality of starting and running a podcast is very different.
In this episode of The Adonis Effect, we share the honest lessons from one year of podcasting - the things no one tells you before you start. From the quiet early days where episodes go out to almost no listeners, to the challenge of staying consistent when motivation disappears.
In this episode, you'll learn:
The reality of...How to Build a Brand Someone Would Actually Buy | ft. Phillip Di Bella
Most people build a business.
Very few build a business someone else would actually want to buy.
In this episode of The Adonis Effect, we’re joined by Phillip Di Bella - founder of Di Bella Coffee and Coffee Commune - to unpack what it really takes to build a brand with long-term value.
Whether you're scaling, thinking about exit, or just starting out, this episode offers practical insight from someone who’s done it. ✅
In this episode, you'll learn:
The difference betwee...Why Your Content Isn’t Ranking (Google’s E-E-A-T Explained)
You’re publishing content.
It’s optimised. Consistent. Well-written.
And still… it’s not ranking.
In this episode of The Adonis Effect, we break down Google’s E-E-A-T framework - Experience, Expertise, Authority, and Trust - and explain why credibility is now the most important ranking signal in modern SEO.
Whether you’re publishing blogs, videos, or thought leadership, this episode will help you build visibility that compounds over time. ✅
In this episode, you'll learn:
What Google’s E-E-A-T framewor...Why Your NOT Closing Deals (And What to Do Instead)
Most B2B deals don’t stall because of budget or competition.
They stall because buyers hesitate.
In this episode of The Adonis Effect, we break down why B2B sales cycles drag, why pipelines feel busy but don’t convert, and how to shorten your sales cycle without discounting, chasing, or forcing urgency.
Whether you’re a B2B founder, sales leader, or growth operator, this episode will help you close deals faster by replacing pressure with clarity. ✅
In this episode, you'll learn:<...
Stop Discounting - Do This to Your Prices Instead
Most businesses don’t struggle because of poor marketing - they struggle because they’re priced wrong.
In this episode of The Adonis Effect, we break down pricing strategies in marketing and why price is never just a number. Pricing shapes perception, signals confidence, and determines the type of customers you attract long before a sales conversation even begins.
Whether you’re a founder, marketer, or business leader, this episode will help you stop competing on price and start charging based on value. ✅
In this episode, you'll learn:<...
The Long Game Behind “Overnight Success” | ft. Tau Fereti
Turning a passion into a career sounds exciting - but the reality is usually long hours, uncertainty, and years of work before anyone sees the result.
In this episode of The Adonis Effect, I’m joined by Tau Fereti, an international DJ and creative entrepreneur who turned his love for music into a global business. We unpack the unseen side of that journey - working multiple jobs, late nights, slow progress, self-doubt, and the discipline required to keep going before the breakthrough ever arrived.
If you’re a creative, entrepreneur, or anyo...
Why High Performers Stay Stuck in Life & Business | ft. Brett Scott
If you’re doing the work but still feel stuck, inconsistent, or overwhelmed, the issue usually isn’t effort - it’s mindset.
In this episode of The Adonis Effect, I’m joined by Brett Scott, a mindset coach who helps high performers break through internal limits and build real freedom, discipline, and momentum. We unpack why so many capable people stay stuck despite working hard, and how shifting mindset, identity, and standards can change everything.
Whether you’re a business owner, high performer, or someone looking to regain clarity and direction...
How NOT to Lose Clients as Your Business Grows
Why do some businesses grow effortlessly while others constantly chase new customers?
It’s not marketing. It’s retention.
If you’re tired of replacing lost customers, spending more on ads, or feeling stuck on a growth treadmill, this episode explains how better customer experience increases loyalty, lifetime value, and long-term revenue - without starting from zero every month.
In this episode, you’ll learn:
Why customer experience now beats price and featuresThe hidden cost of poor retention most businesses ignoreHow friction quietly kills customer loyaltyWhat modern customers actually expect from bra...Why Growth Feels Messy (And How To Fix It)
Why does growth feel so messy once your business starts scaling?
If you’ve added more tools, hired more people, or increased marketing spend - but things still feel chaotic - this episode explains exactly why.
Scaling isn’t about working longer hours. It’s about building systems that remove chaos, automate effort, and create clarity.
In this episode, you’ll learn:
Why growth often feels messy even when revenue is increasingHow poor systems and disconnected tools create hidden bottlenecksWhat the right software actually does for scaling...Why Most Businesses Fail Their 2026 Plan (How to Get It Right)
The first weeks of 2026 will either set your business up for growth or lock you into another year of chaos, overwhelm, and reactive decision-making.
In this episode of The Adonis Effect, we break down how to plan 2026 properly by setting clear business goals, optimising your marketing strategy, and building systems that actually scale.
This isn’t about doing more.
It’s about doing the right things - with clarity, structure, and momentum.
In this episode, you’ll learn:
How to set 3–5 clear business...The Naughty & Nice List of Marketing 2025 | Christmas Special
Marketing campaigns can make or break a brand - and 2025 gave us plenty of examples of both.
In Episode 42, our Christmas Special of The Adonis Effect, we break down the Marketing Naughty & Nice List of 2025: the campaigns that nailed creativity, relevance, and emotional connection… and the ones that completely missed the mark.
In this episode, you’ll learn:
Why some campaigns win without even showing their logoWhat makes marketing feel authentic vs tone-deafHow brands like Heinz, Spotify, Canva, Airbnb & Jet2 built massive engagementCommon mistakes brands made that damaged trust and clar...How to Nurture Leads and Build a Predictable Sales Pipeline
Generating leads is just the start - the real growth comes from nurturing them into loyal clients.
In Episode 41 of The Adonis Effect, we dive into how to systematically engage, educate, and convert prospects through effective lead nurturing strategies. Learn how to build trust, deliver the right content at every stage, and turn interest into predictable revenue.
In this episode, you’ll learn:
Why lead nurturing is critical for sales and client retentionHow to map your content to each stage of the customer journeyMulti-channel strategies to engage leads effectivelyHow to us...How to Attract Qualified Traffic That Converts | EP40
Stop wasting traffic - attract the right visitors who actually convert.
In Episode 40 of The Adonis Effect, we break down how to attract qualified, high-intent visitors to your website so your marketing efforts deliver real results. Too many businesses focus on traffic numbers, but the key to growth is bringing in people who are ready to take action.
In this episode, you’ll learn:
Why qualified traffic matters more than sheer volumeHow to define your ideal website visitor and segment your audienceThe best channels to attract high-intent prospectsHow to optimise yo...Turning Interest Into Action: Mastering Conversion Rates | EP39
You don’t need more traffic to grow - you need more of your existing prospects to take action. Conversion rates determine how effectively your business turns attention into revenue, from signing up for your newsletter to making a purchase.
In this episode, we explore the strategies and tactics that improve conversion rates at every stage of the customer journey. You’ll learn how to identify bottlenecks, optimise messaging, create stronger offers, and design a seamless experience that turns interest into measurable business results.
If you want to maximise every lead, increase sales efficiency, and unlo...
How to Own Your Market Without Competing on Price | EP38
How your business is perceived in the market often matters more than the products or services you offer.
Positioning your business as the obvious choice allows you to attract ideal clients, command authority, and grow sustainably - without having to compete on price.
In this episode, we break down the strategies behind strong market positioning. From defining your unique value and differentiating from competitors to communicating authority and building credibility, this episode shows you how to stand out in a crowded market.
If you want to be seen as the go-to brand in...
