Fullerton Unfiltered

This one completely changed how I look at sales. In Week 3 of ASCEND, Ken Deemer broke down a simple framework for qualifying prospects around pain, budget, and decision-making, and we've already started refining our own sales process because of it. Instead of rushing to measure, estimate, and send proposals, we're learning to slow down, ask better questions, uncover the real problem, and determine whether an opportunity is actually worth pursuing. If you're tired of wasting hours quoting jobs that never close, this episode might completely change the way you sell.

🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7 & 8) 🚨 Tickets on sal...

Hiring gets tough this time of year. Crews are tired, the season is long, and finding great people can feel impossible. But what if the problem isn't the labor market, it's how we're attracting people? In this episode, Brian breaks down a simple hiring roadmap for attracting growth-minded team members through vision, culture, career paths, better job descriptions, and showing people why your company is actually worth joining.

🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7 & 8) 🚨 Tickets on sale now: https://www.lawntrepreneuracademy.com/lawntrepreneur-academy-live

🚜💨 Purchase "The SOP Training" Bundle! 🚜💨 Unlock your lawn care business's true potential: https://www.lawntr...

Three years ago, I learned about the four systems of business while attending an LMN Mastermind. While those principles still hold true, my understanding of them has evolved tremendously. Coming off the Break Records Tour stop in Minnesota, I'm reflecting on how grateful I am for the educational journey this industry has given me. From building my own business and making mistakes to meeting incredible contractors and seeing how other successful companies operate, every experience has added another layer to my knowledge. In this episode, I revisit those four systems, share what Minnesota taught me, and unpack how my...

Building a successful lawn care and landscaping company takes more than selling work. You need systems for developing great people AND getting paid for the work your team produces. In this episode, we're talking about how we're improving employee onboarding and training with Greenius, what's coming with Greenius 2.0, and why your best employees shouldn't have to carry the entire training load.

Then we're switching gears to cash flow and LMN Pay. We'll talk about the difference between revenue and actual cash in the bank, why getting paid quickly matters, and how creating a simple, professional payment process...

In this episode, I sit down with Tom Groh of Minnesota Sodding Company to talk all things sod and the business behind it. We dive into how the company got started, how the sod industry works, the equipment and technology they use, and what it takes to tackle large-scale turf projects. Tom also shares how Minnesota Sodding Company broke into professional stadiums and ball fields and what goes into installing turf at the highest level.

🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7 & 8) 🚨 Tickets on sale now: https://www.lawntrepreneuracademy.com/lawntrepreneur-academy-live

🚜💨 Purchase "The SOP Training" Bundle! 🚜💨 Unlock your lawn c...

A friend of mine is moving on from a partner company after five great years. While he'll definitely be missed, it's a great reminder of what truly lasts in business. Companies change, titles change, and careers take new directions, but great relationships stick with you. In this episode, we're talking about why showing up, attending events, building community, and investing in people can create opportunities and friendships that last far beyond any job title.

🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7 & 8) 🚨 Tickets on sale now: https://www.lawntrepreneuracademy.com/lawntrepreneur-academy-live

🚜💨 Purchase "The SOP Training" Bundle! 🚜💨 Unlock your lawn care bus...

Why would a commercial property pay for snow removal during a light winter? In this episode, Brian breaks down the business behind seasonal snow contracts and why customers are really paying for readiness, not inches. We unpack our 10 plow, 25 salt, and 35 salt structure, plus labor, equipment, salt inventory, overhead, cash flow, reserved capacity, and why sustainable pricing creates better long term partnerships for everyone.

🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7 & 8) 🚨 Tickets on sale now: https://www.lawntrepreneuracademy.com/lawntrepreneur-academy-live

🚜💨 Purchase "The SOP Training" Bundle! 🚜💨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/ch...

After reaching the milestone of 1,000 episodes, Liz joins me for a special look back at the journey that made it all possible.

We talk about the years of commitment, the sacrifices, the late nights, the opportunities, the challenges, and the behind-the-scenes moments that most people never saw. From the early days of the podcast to building businesses, raising a family, and finding a way to keep showing up year after year, we share stories, favorite memories, difficult seasons, and lessons learned along the way.

This is a personal look at what the journey has meant...

We made it to Episode 1,000, and this time Liz is joining me to tell the real story behind the journey. We're talking about the years of commitment, the sacrifices, the late nights, the opportunities, the challenges, and the moments behind the scenes that nobody ever saw.

From recording the early episodes to building businesses, raising a family, and staying committed enough to show up 1,000 times, we're sharing untold stories, favorite memories, hard seasons, and what this journey has really meant to both of us. This one is personal. Here's to 1,000 shows and the people who helped make...

Welcome to a milestone episode! To celebrate 1,000 episodes of the Fullerton Unfiltered Podcast, Brian sits down with one of the most recognizable names in the luxury automotive world, Lamborghini Alex.

From the outside, selling Lamborghinis looks like a dream job. But behind every exotic car delivery is a masterclass in sales, customer experience, relationship building, and personal branding. In this conversation, Alex shares how he got started, what it takes to earn the trust of high net worth clients, and the lessons he's learned from selling some of the world's most exclusive automobiles.

Whether you're...

Everyone wants to grow their business, but very few can show the evidence that growth is coming. In this episode, we break down the difference between leading and lagging indicators, why revenue is the result, not the cause, and the key metrics in your people, sales, operations, and financials that predict future success. If you can't show the indicators, don't expect the outcome.

🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7&8) 🚨 Tickets on sale now: https://www.lawntrepreneuracademy.com/lawntrepreneur-academy-live

🚜💨 Purchase "The SOP Training" Bundle! 🚜💨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout...

What if the biggest thing holding your business back isn't your work ethic, but what you haven't been exposed to yet? After another stop on the Break Records Tour, I'm sharing why I'm so thankful someone invited me into this industry years ago, and why one room, one conversation, or one event can completely change your future, just like it did mine.

🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7&8) 🚨 Tickets on sale now: https://www.lawntrepreneuracademy.com/lawntrepreneur-academy-live

🚜💨 Purchase "The SOP Training" Bundle! 🚜💨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout

Tickets for Lawntrepreneur Academy LIVE 2026 are officially on sale! In this episode, Liz and I break down everything you need to know about this year's event, why we believe it's going to be our best one yet, and how one day in the right room can completely change the trajectory of your business. We cover the incredible speaker lineup, networking opportunities, Sunday Masterclasses, and what you can expect when you join 300+ contractors in Novi, Michigan this November. If you're serious about growing your business, leading your team better, and surrounding yourself with people who are building something bigger, this...

In this episode, I sit down with Chris from PostcardMania to discuss why so many business owners hesitate to invest in marketing, how to overcome that mindset, and what it takes to build a predictable pipeline of quality leads. We also dive into why education is at the heart of PostcardMania's mission, why direct mail continues to deliver incredible results, and practical marketing strategies you can use to grow your business with confidence.

🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7&8) 🚨 Tickets on sale now: https://www.lawntrepreneuracademy.com/lawntrepreneur-academy-live

🚜💨 Purchase "The SOP Training" Bundle! 🚜💨 Unlock your lawn care business...

Most business owners know where they are today, but few have clearly defined where they're going. Jennifer Moscow joins the podcast to discuss the power of creating a Vivid Vision and how a compelling picture of the future can align your team, attract the right people, and accelerate growth. This conversation will challenge you to think bigger and lead with greater clarity and purpose.

🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7&8) 🚨 Tickets on sale now: https://www.lawntrepreneuracademy.com/lawntrepreneur-academy-live

🚜💨 Purchase "The SOP Training" Bundle! 🚜💨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/ch...

In part 2, Brian and Liz look back on their final Together in the Trades conference in Arizona and share the moments that stayed with them most. From speaking about marriage to meaningful conversations with fellow attendees, they reflect on the lessons they are carrying forward, what this event has meant to their family, and how to build a marriage strong enough to support big dreams, business, family, and whatever comes next. Thanks for joining us on the journey. We're glad you're here.

🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7&8) 🚨 Tickets on sale now: https://www.lawntrepreneuracademy.com/lawntrepreneur-academy-live

...

In this episode, Brian and Liz recap their final Together in the Trades conference in Arizona. We share some of our biggest takeaways from speaking on marriage, the conversations that impacted us most, lessons we learned from fellow attendees, and why this event has meant so much to our family over the years. We also reflect on building a marriage that can carry the weight of your dreams, balancing business and family, and what's next for us. Thanks for coming along for the journey—we're glad you're here. (Part 1 of 2).

🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7&8) 🚨 Tickets on sale...

If you're looking to grow your hardscape division, this episode is packed with practical advice. Frank Bourque joins the show to discuss sales, estimating, production systems, and the mindset required to build a profitable hardscaping business. Whether you're installing your first patio or managing multiple crews, Frank shares actionable insights to help you level up your operation.

🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7&8) 🚨 Tickets on sale now: https://www.lawntrepreneuracademy.com/lawntrepreneur-academy-live

🚜💨 Purchase "The SOP Training" Bundle! 🚜💨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout

Lawntrapreneur Aca...

Rick Miranda, President of Aquidneck Landworks, joins the show to share the story behind building one of New England's most respected landscape companies. We dive into leadership, creating a premium customer experience, building a winning team, and the lessons learned from growing a business that stands out in a competitive market. If you're looking to elevate your company, improve your systems, and build a business you're proud of, this episode is packed with practical insights you won't want to miss.

🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7&8) 🚨 Tickets on sale now: https://www.lawntrepreneuracademy.com/lawntrepreneur-academy-live

🚜💨 Purchase "Th...

Big LAL 2026 Announcement!

(Part 2 of 2). People thought I was going to talk about the S&P 500, real estate, or Bitcoin. But after nearly twenty years in business, I've become convinced the investment that beats almost everything else is investing in yourself. Your skills. Your health. Your relationships. Your character. Your faith. Your business. Because those are the things that increase your capacity to create value—and ultimately, your capacity to invest in everything else.

🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! 🚨 Tickets officially go on sale July 15th at 6:00 PM Eastern: https://www.lawntrepreneuracademy.com/lawntrepreneur-academy-live

🚜💨 Pur...

People thought I was going to talk about the S&P 500, real estate, or Bitcoin. But after nearly twenty years in business, I've become convinced the investment that beats almost everything else is investing in yourself. Your skills. Your health. Your relationships. Your character. Your faith. Your business. Because those are the things that increase your capacity to create value—and ultimately, your capacity to invest in everything else. (Part 1 of 2).

🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout

Lawntrapreneur Academy (The #1 Resource...

The Break Records Tour rolls on with our next stop at CLS Landscape Supply! Janelle Leary joins me to share the story behind building CLS, the lessons learned through years of entrepreneurship, and what it takes to serve contractors at the highest level. We dive into leadership, company culture, industry trends, and why strong relationships are one of the biggest competitive advantages in business.

LAL 2026 tickets go on sale 7/15 at 6pm ET.

🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout

Lawntr...

Today, Liz and I sit down with my brother Adam and his wife, Sarah, for one of our most honest conversations yet. We share the parts of entrepreneurship that rarely make it onto social media, including the setbacks, risks, doubts, victories, failures, family discussions, financial pressure, and defining moments that shaped each of our journeys.

Whether you are building a lawn care business, growing a marketing agency, launching your first company, or simply pursuing a dream, we hope these stories remind you that every entrepreneur has chapters the rest of the world never sees. Part 2 of 2.

Today, Liz and I are joined by my brother Adam and his wife, Sarah, for one of our most honest conversations yet. We share the stories that rarely make it onto social media. The setbacks, risks, doubts, wins, failures, family conversations, financial pressure, and moments that shaped each of our entrepreneurial journeys.

Whether you're building a lawn care business, growing a marketing agency, launching your first company, or simply chasing a dream, we hope these stories remind you that every entrepreneur has chapters nobody else sees. (Part 1 of 2)

LAL 2026 tickets go on sale 7/15 at 6pm...

What separates companies that thrive from those that struggle during times of change? According to workplace culture expert Eric Termuende, it comes down to resilience, engagement, and leadership. In this episode, Eric shares practical strategies for creating a workplace where employees feel valued, motivated, and connected to the mission. If you're looking to build a stronger team and a healthier company culture, this conversation is full of insights you can implement right away.

🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout

Lawntrapreneur Academ...

Social media makes it easy to compare your business to everyone else's highlight reel. New trucks. Bigger shops. Record revenue. Growing teams. But what you don't see is the balance sheet behind the post. Debt, cash flow, profit, payroll, stress, and the sacrifices it took to get there. In this episode, we're talking about why the numbers that matter most are usually the ones nobody shares, and how to stay focused on building the business and life you actually want.

🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf...

Most people don't fail because they lack ability. They fail because they lack urgency.

In today's episode, Brian dives into one of the defining characteristics of high achievers and successful entrepreneurs: the ability to compress time and take action faster than everyone else. Discover why urgency isn't about panic or chaos, but about making decisions, taking imperfect action, and refusing to let years slip by while your goals sit on the shelf.

If you've been waiting for the perfect moment to hire, grow, launch, invest, or pursue a bigger vision, this episode will challenge you...

Are credit card fees just the cost of doing business, or are they quietly eating away at your profits? In this episode, Brian shares why he changed his mind about absorbing processing fees, the real financial impact on growing companies, and how business owners can make smarter decisions to protect their margins without sacrificing customer service. This is a practical discussion every contractor and small business owner needs to hear.

🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout

Lawntrapreneur Academy (The #1 Resource for St...

Jason Cromley has built Hidden Creek Landscaping into one of the most respected landscape companies in the country. In this conversation, we discuss leadership, company culture, creating premium client experiences, and what it takes to build a landscape brand that stands out in a crowded market. Jason also shares lessons learned from scaling a high-performing team and pursuing excellence at every level.

🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landsc...

At The People Intensive, I sat down with several lawn and landscaping business owners from across the country to get a quick season update, hear what's new in their companies, and uncover their biggest lessons on hiring, leadership, culture, and team development.

In this special compilation episode, you'll hear from key leaders in a series of short interviews packed with real-world insights on building stronger teams, retaining great employees, and leading people more effectively. Whether you're managing a crew of two or a team of twenty, there's a takeaway in this episode that can help you grow.<...

What if the biggest thing holding your business back isn't your marketing, your pricing, or your equipment?

In this episode of Fullerton Unfiltered, Brian shares the four decisions that shape every successful landscaping company: the type of business you want, the type of work you want to be known for, the type of customer you want to serve, and the service area you want to dominate. This episode is a powerful reminder that growth without direction can leave you with a business you never intended to build.

🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care b...

In this episode, I sit down with the team from Coast Pay to discuss their nationwide tour, the mission behind their company, and what they've learned from visiting business owners across America. We talk entrepreneurship, technology, leadership, company culture, and the common challenges contractors face regardless of market size.

Sign up for Coast Pay: coastpay.com/brian

🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) https://www.la...

In this replay, we break down the importance of knowing your numbers and how LMN helps lawn and landscaping companies estimate, budget, and price work for profit. If you're looking to improve margins, gain financial clarity, and make smarter business decisions, this training is packed with actionable insights to help you grow a healthier, more profitable company. Connect with Troy: troy.woodham@granum.com https://granum.chilipiper.com/shared/troy-woodham/lmn-self-sourced-60-minutes

🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout

Lawntrapreneur Academy (The #1 Resource for St...

What would you choose: $1 million cash or 100 million followers? A business that pays you forever or one you can sell for millions? Growth or profit? Brand or reputation?

In this episode, Brian and Adam put each other in the hot seat with a series of "Would You Rather?" questions covering business, marketing, leadership, wealth building, entrepreneurship, family, and legacy. The answers aren't always obvious, and the conversations behind the decisions reveal how successful entrepreneurs think.

Whether you're building a business, growing your brand, or trying to create long-term wealth, this episode will challenge your assumptions...

Welcome back to Fullerton Unfiltered! In this episode, we're sharing the audio version of one of our latest YouTube videos from the Brian's Lawn Maintenance channel. Whether you're driving between jobs, mowing lawns, or working in the shop, this episode is packed with practical business insights, lessons learned, and real-world experiences from the green industry.

Thank you for supporting the channel and helping us reach over 250,000 subscribers. We appreciate each and every one of you. Be sure to subscribe to the podcast, leave a review, and share this episode with a friend who's looking to grow their...

Today's podcast features a live webinar where Brian Fullerton and experts from LMN demonstrate business management software for landscaping and snow removal professionals. The discussion centers on the LMN platform, specifically highlighting its budgeting, estimating, and CRM tools as essential for companies looking to transition from guesswork to data-driven profitability. Representatives Troy Woodham and Stephen Bennett explain the software's features, including a new crew app for field tracking and integrated e-learning through Greenius. Fullerton shares his personal experience adopting the technology and invites you to participate in a live weinar on Saturday, June 6, 2026.

🚨 Purchase "The SOP Training" Bun...

In this episode, we're talking about one of the most important questions in marriage: How do you make your spouse feel like your best friend again? Between work, kids, responsibilities, and the busyness of life, it's easy to drift into being roommates instead of partners. We'll share some of the best relationship advice we've heard lately, simple habits that create deeper connection, and practical ways to rekindle friendship, fun, and intentionality in your marriage. If you want a stronger relationship and a closer connection with your spouse, this episode is for you.

🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock...

I love hearing testimonies. Whether it's a young entrepreneur landing their first customer, someone learning a new skill, or a business owner finally breaking through, every success story starts the same way: with a decision to begin. In this episode, we're talking about why you're not too young, too inexperienced, or too early to start learning business, leadership, software, sales, and life-changing skills that can shape your future. Your testimony is being written right now. The question is: what story will you tell?

🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business's true potential: https://www.lawntr...

Fresh off the Granum Break Records Tour in Arlington, VA, I'm sharing a few of my biggest takeaways from an incredible event. The energy was electric, the conversations were powerful, and the future of the green industry has never looked brighter. 🌱🔥

🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) https://www.lawntrepreneuracademy.com/

Together In The Trades (The summit for couples in business * July 16th - 19th, 2026)

Rain days can either destroy your momentum… or become one of the biggest opportunities to grow your lawn care business. In this episode, we break down what smart lawn and landscape companies actually do during rainouts including crew management, equipment maintenance, sales follow-ups, marketing, training, customer communication, and operational planning. If spring weather has your routes backed up and your schedule chaotic, this episode will help you stay productive, profitable, and ahead of the competition.

🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout

Lawnt...