Demystifying Self-Publishing with Tellwell

Get our FREE guide to self-publishing: https://publish.tellwellpublishing.com/self-publish-youtube/

Discover how Peta-Ann Wood, indie author and holistic healer, shares her journey of redefining femininity, body autonomy, and authenticity after breast cancer. This candid conversation explores the power of vulnerability, choosing self-acceptance, and creating work that amplifies your true voice.

Most survivors say their journey ends when the cancer is gone—but Daniel Stolfi turned his battle with stage 3 lymphoma into a story of resilience, humor, and hope that’s inspiring thousands. At just 25, facing a grapefruit-sized tumor and two years of grueling treatment, Daniel chose comedy and storytelling to turn trauma into triumph, creating a hit solo show, raising over $100,000 for cancer charities, and now, self-publishing a raw, empowering memoir that captures every insurmountable challenge and unexpected victory.

In this episode, Daniel shares what it truly takes to write through trauma and why storytelling (and humor) is e...

Get our FREE guide to self-publishing: https://publish.tellwellpublishing.com/self-publish-youtube/

In this episode, Miriam Schulman, artist, author of 'Artpreneur' and host of The Inspiration Place podcast, shares her journey from Wall Street to thriving artist and entrepreneur. Discover how shifting your mindset and dismantling limiting narratives can turn your creative passion into a sustainable business.

This episode emphasizes that taking imperfect action, building community, and shifting mindset are fundamental to creative success, whether in visual arts or writing. By embracing vulnerability and sharing your work authentically, you open the door to opportunities and impact.<...

Get our FREE guide to self-publishing: https://publish.tellwellpublishing.com/self-publish-youtube/

In this episode of Demystifying Self-Publishing, Alyssa sits down with Nancy Beiman, a veteran of the animation industry with over four decades of experience working with studios like Walt Disney Animation Studios and Warner Bros. Animation. Having contributed to iconic films such as 'A Goofy Movie' and 'Hercules,' and worked with legendary characters like Bugs Bunny, Nancy has spent her career bringing stories to life—and teaching others to do the same.

But this conversation goes beyond animation. At its core, it explores wh...

In this episode, Calgary bestselling author and book coach Suzy Vadori shares her journey from corporate life to helping writers bring their stories to life.

She unpacks the science of storytelling, revealing how stories tap into neural pathways and reader psychology to create emotional connection. The conversation also highlights the power of book coaching and community in keeping writers motivated and accountable.

Suzy offers practical strategies for finishing your manuscript—even with a busy life—and breaks down the key differences between traditional and self-publishing so you can choose the right path.

A must...

In this episode, Alyssa sits down with Leisa Reid, founder of GetSpeakingGigsNow and CEO of the International Speaker Network, to explore how authors can turn their books into powerful speaking opportunities. Leisa shares how writers can transform their message from the page to the stage, using their books as a foundation for engaging talks that inspire audiences and expand their reach. Together, they discuss how authors can overcome the common fear of public speaking, build confidence, and develop a talk that clearly communicates the core message of their book. Leisa explains why speaking is one of the most effective...

In this episode, Julie Broad, founder of BookLaunchers and bestselling author, shares the real strategies behind successful self-publishing. We dive into why strategic positioning matters from day one, how marketing should begin before your book is finished, and how to turn your book into a powerful business asset that builds authority and generates revenue.

Julie breaks down the truth about Amazon bestseller status, the evolving world of self-publishing, and how AI is opening new doors of opportunity for authors willing to adapt. If you're an entrepreneur, coach, or aspiring author who wants to write a book that...

Are you feeling called to write a book but unsure where to start or how to move forward? In this episode of Demystifying Self-Publishing, Alyssa sits down with Dinah Laprairie to unpack the real journey of writing a book. From first spark to finished manuscript, they explore the mindset shifts, structural decisions, and publishing choices that every aspiring author must face.

If you’ve ever:

-Finished a first draft and felt completely stuck

-Struggled with organizing your ideas

-Wondered whether self-publishing or traditional publishing is right for you

-Felt fe...

In this episode of Demystifying Self-Publishing, Alyssa interviews Nataly Restokian, a multi-award-winning author and life coach. They discuss Natalie's journey from a television journalist to an author, her experiences with self-publishing, and the importance of authenticity in storytelling. Natalie shares her insights on overcoming fear, the significance of personal growth, and the impact of social media on authorship. The conversation also touches on the challenges of writing, the awards process for self-published authors, and the healing power of writing. Throughout the episode, Natalie emphasizes the need for authors to connect with their audience and the importance of sharing their...

What if the most dangerous books today aren’t the ones being banned in public—but the ones quietly reshaped, shelved, or never acquired at all?

In this fireside chat, we sit down with writer and cultural critic Adam Szetela, author of the incendiary new book That Book Is Dangerous! How Moral Panic, Social Media, and the Culture Wars Are Remaking Publishing. Drawing on years of research and interviews inside major publishing houses, literary agencies, and MFA programs, Szetela takes us behind closed doors to reveal how fear, moral panic, and the politics of “sensitivity” are transforming what sto...

Get Julie's ultimate guide for non-fiction writing and publishing - Self Publish and Succeed: https://dl.bookfunnel.com/d5dcdw2icq

Get our FREE guide to self-publishing: https://publish.tellwellpublishing.co...

Are you trying to decide the best way to publish your book? In today’s Fireside Chat, we’re breaking down the three major publishing paths — traditional, hybrid, and self-publishing — so you can choose the route that truly aligns with your goals as an author. We’re joined by Julie Broad, Amazon #1 bestselling author, founder of Book Launchers, creator of the #NoBoringBooks method, and host of a...

In this episode of Demystifying Self-Publishing, host Alyssa speaks with twin sisters Ashley and Brianna, who share their inspiring journey into self-publishing. They discuss their early creative projects, the importance of collaboration, and their motivations for writing a children's book that promotes self-confidence and mental health awareness. The sisters detail their self-publishing experience, the challenges they faced, and their marketing strategies to reach young readers. They emphasize the significance of storytelling as a tool for empowerment and express their aspirations for future projects.

In this episode of Demystifying Self-Publishing, Alyssa interviews young author Zlata, who shares her journey of writing 'Amy and the Magic Forest.' Zlata discusses her inspirations, the creative process, and how writing has helped her manage anxiety and ADHD. The conversation highlights the importance of support from family, the challenges of presenting her work, and the relatable themes in her story. Zlata also shares her future aspirations as a writer.

Get your FREE guide to self-publishing: https://publish.tellwellpublishing.com/self-publish-youtube/

In this episode of Demystifying Self-Publishing, Alyssa speaks with Julie Colvin, a bestselling author and book coach, about the intersection of wellness and storytelling. They explore how writing can be a therapeutic process, the importance of vulnerability in impactful storytelling, and the role of crowdfunding in helping indie authors bring their projects to life. Julie shares her personal journey and insights on how to effectively navigate the self-publishing landscape while maintaining creative rights.

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Chapters

00:00 The Healing Power of Writing <...

Get your FREE guide to self-publishing: https://publish.tellwellpublishing.com/self-publish-youtube/

In this episode of Demystifying Self-Publishing, host Alyssa speaks with author Joe Lyons about his debut book, 'Pain Remixed,' which explores themes of trauma, grief, and mental health through personal storytelling and practical advice. Joe shares his journey of writing the book, the emotional challenges he faced, and the importance of having a supportive network. He discusses the shift from traditional publishing to self-publishing, emphasizing the creative control it offers. The conversation also touches on the integration of music into his work and the marketing...

Get your FREE guide to self-publishing: https://publish.tellwellpublishing.com/self-publish-youtube/

In this episode of Demystifying Self-Publishing, Dr. Mark Tyndall discusses his journey as an advocate for harm reduction and the writing of his book on vaping. He explores the challenges of public perception, the cultural differences in vaping acceptance, and the regulatory hurdles faced in promoting safer nicotine products. Tyndall emphasizes the importance of providing accurate information and the potential of vaping as a public health revolution.

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In this episode of Demystifying Self-Publishing, Alyssa interviews Kay Sparling, author of 'Mission: Thaw', a Cold War thriller that intertwines historical facts with fiction. Kay shares her unique premise of an opera singer turned CIA operative, the historical context of her story, and her personal experiences that inspired her writing. She discusses her journey through self-publishing, the challenges of navigating the publishing industry, and her marketing strategies. Kay also reveals her plans for future projects and the expansion of her series.

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Join Alyssa as she sits down with Ben Belding, Tellwell's Business Development Manager, to discuss the exciting initiatives Tellwell has planned during its 10-year anniversary. From the launch of a new partnership program to showcasing authors at Word on the Street, Canada's largest literary festival, and the soft-launch of The Empowered Authors (Virtual) Summit, this episode is packed with exciting news for writers, authors and industry professionals alike.

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In this poignant episode of "Demystifying Self Publishing," host Alyssa sits down with Heather Shtuka, author of the powerful memoir "Missing From Me." Heather shares her heart-wrenching journey of transforming personal grief into a beacon of hope and advocacy for families with missing loved ones. Discover how Heather's unwavering love for her son Ryan, who vanished in 2018, inspired her to write a book that resonates with readers across the globe. Join us as we explore the emotional labor of writing, the importance of legacy, and the...

Join us as we dive into the creative world of Monika Blichar, a self-published children's author and artist. Discover how Monika transformed her passion for storytelling and art into a thriving business, complete with books, merchandise, and more. Learn about her unique approach to self-publishing, marketing strategies, crowdfunding, and the magic of keeping creativity alive.

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In this episode of Demystifying Self-Publishing, host Alyssa interviews Blaise Hunter, a self-published author and speaker, who shares her journey of writing through pain and finding her voice. Blaise discusses the importance of vulnerability in storytelling, the power of connection, and how her experiences with infertility and loss inspired her to write. She emphasizes the need for authenticity in both personal and professional realms, and how storytelling can serve as a form of activism for women. The conversation also touches on navigating self-love, building community in the digital age, and the challenges of being vulnerable online. In this conversation...

In this conversation, Alyssa interviews Elaine Alec, an Indigenous author and speaker, about her journey in writing 'Calling My Spirit Back.' Elaine shares her experiences with self-publishing, the importance of authentic storytelling, and the role of vulnerability in connecting with readers. She emphasizes the responsibility of storytellers, the significance of listening with discipline, and the healing power of writing. The discussion also touches on the challenges of traditional publishing and the necessity of sharing one's knowledge and experiences. In this conversation, Elaine also shares her journey in marketing her books authentically, highlighting the significance of sharing personal stories...

In this episode of Demystifying Self-Publishing, Alyssa and Monica delve into the world of manifestation, exploring its significance in personal and professional growth. Monica shares her journey in real estate investing and how manifestation has played a crucial role in her success. They discuss the importance of aligning thoughts, emotions, and actions for effective manifestation, as well as practical strategies and daily rituals to enhance the process. The conversation also touches on overcoming mental blocks, the power of community support, and shifting from a scarcity mindset to one of abundance. In this conversation, Monica and Alyssa explore the intricacies...

n this episode of Demystifying Self Publishing, host Alyssa and Tellwell Founder & CEO Tim Lindsay speak with Tim Cherry about his late sister Cindy's book, 'The Don Cherry Story.' They explore themes of family, legacy, and the power of storytelling, particularly in the context of the Cherry family's experiences in the hockey world. Tim shares personal anecdotes about growing up in a hockey family, the impact of Cindy's kidney transplant, and the family's advocacy for organ donation. The conversation also delves into the importance of authenticity in storytelling and the various business ventures the Cherry family has undertaken...

In this episode of Demystifying Self-Publishing, Alyssa chats with Tellwell's Founder & CEO Tim Lindsay and Head of Marketing, Monica Martinez. The conversation discusses their entrepreneurial journey, the challenges they faced, and the decisions that shaped the business. They share insights on international expansion, the importance of transparency in company culture, and personal rituals that help them maintain balance. The conversation highlights the lessons learned through their experiences and the dynamics of working together as partners in both life and business. In this conversation, Alyssa, Monica, and Tim explore the profound impact of storytelling, the importance of living with purpose...

In this episode of Demystifying Self-Publishing, Alyssa interviews ghostwriter Tobi Nifesi, who shares insights into the world of ghostwriting. They discuss the collaborative nature of ghostwriting, the ethical considerations, and common misconceptions surrounding the profession. Tobi explains the detailed process he follows when working with authors, including interviews, outlining, and revisions, emphasizing the importance of understanding the author's voice and perspective. The conversation also touches on red flags to watch for when hiring a ghostwriter and the typical timelines for projects. In this conversation, Tobi Nifesi shares insights into the ghostwriting process, emphasizing the importance of proofreading, building trust...

In this episode of the Demystifying Self-Publishing Podcast, host Alyssa speaks with author and book marketing consultant Ben St. James about his journey in self-publishing, the evolution of the industry, and effective marketing strategies for indie authors. They discuss the importance of timing in marketing, the balance between personal branding and book promotion, and the challenges of navigating multiple genres. Ben shares insights on building community connections, the significance of awards in establishing credibility, and the necessity of consistency in marketing efforts. The conversation emphasizes the need for authors to engage actively with their audience and the importance of...

In this episode of the Demystifying Self-Publishing podcast, Alyssa interviews Richard K Lowy, who shares his journey of uncovering his father's Holocaust history and the process of documenting it through film and writing. Richard discusses the impact of personal stories, the importance of education in understanding history, and the parallels between past and present societal issues. In this conversation, Richard reflects on the emotional weight and responsibility he felt through the writing process and and the challenge of interweaving personal stories with historical context. Lowy emphasizes the need to honor the voices of those who lived through these experiences...

In this episode of the Demystifying Self-Publishing Podcast, Alyssa speaks with brand visibility expert Kim Speed about the importance of building a personal brand as an author. They discuss strategies for identifying and attracting ideal readers, the distinction between brand and branding, and the significance of authenticity in marketing. Kim shares her journey from the corporate world to becoming an author and emphasizes the need for authors to start building their community early. In this conversation, Kim Speed discusses the multifaceted journey of authorship, emphasizing the importance of building a personal brand, leveraging books for business opportunities, and the...

In this episode of the Demystifying Self-Publishing Podcast, Alyssa and Simon discuss the intricacies of self-publishing, focusing on distribution, marketing, and the evolving landscape of the publishing industry. They explore the importance of discoverability, the life cycle of a book, and the various formats available for authors. The conversation also delves into the significance of global distribution models and the impact of subscription services on author goals, concluding with a detailed breakdown of royalties and profit maximization strategies. In this conversation, Alyssa and Simon explore the myths surrounding self-publishing, emphasizing its profitability compared to traditional publishing. The conversation also...

In this episode of Demystifying Self-Publishing, host Alyssa interviews author Peter Gribble about his extensive journey in writing the fantasy series 'The City of Magicians.' Peter shares insights into his writing process, the importance of daily writing habits, and the inspiration behind his work, which stems from profound experiences during his childhood. He discusses the challenges of self-publishing and the intricate world-building that defines his series. The conversation highlights the evolution of characters and the immersive storytelling that draws readers into his unique fantasy world. In this conversation, Peter shares his journey through the self-publishing process, detailing the...

In this enlightening conversation, Alyssa and Simon Ogden delve into the intricacies of self-publishing and the vital role of editing. Simon shares his extensive experience at Tellwell, discussing the editing process, common misconceptions authors have about editing, and the emotional journey that comes with it. The conversation emphasizes the importance of understanding what editing truly entails and how it can significantly enhance a manuscript, ultimately serving the reader's experience. In this conversation, Simon Ogden discusses the intricacies of the editing process, the importance of maintaining an author's voice, and the evolving landscape of publishing, particularly the rise of self-publishing. <...

In this episode of Demystifying Self-Publishing, Alyssa speaks with Jennie Nash, founder of Author Accelerator, about her journey from author to book coach. They discuss the importance of book coaching in helping writers navigate their creative processes, the mindset needed for successful writing, and the often solitary nature of writing. Jennie emphasizes the need for accountability and support in the writing journey, breaking down the stigma around seeking help, and recognizing that writing is rarely a solo endeavor. In this conversation, Jennie Nash discusses the evolving landscape of writing and self-publishing, emphasizing the importance of seeking support, investing in...

In this episode of Demystifying Self-Publishing, host Alyssa speaks with author Lisa Bournelis about her journey in writing 'Louie and the Dictator,' a children's book addressing mental health issues like anxiety and OCD. Lisa shares her personal experiences, the therapeutic nature of writing, and the importance of storytelling in helping children navigate their feelings. They discuss the cultural perspectives on mental health, the self-publishing process, and the significance of giving back to the community through donations to pediatric OCD research. Lisa also offers valuable advice for aspiring authors and reflects on her future writing projects.

In this conversation, Alyssa and Katie Hennessey explore the intricacies of self-publishing and marketing children's books. They discuss the unique challenges of targeting adult buyers while appealing to children, the importance of author branding, and the role of digital platforms in modern marketing strategies. Katie shares insights on engaging with schools and libraries, the significance of creative marketing components, and the necessity of garnering reviews to enhance visibility and credibility in the competitive children's book market. In this conversation, Katie shares valuable insights on book marketing, emphasizing the importance of generating reviews, building an engaged audience, and measuring success...

In this episode of Demystifying Self-Publishing, host Alyssa speaks with Jennifer Chapin, a publishing consultant and author, about her journey in writing and the transition from non-fiction to fiction. Jennifer shares her experiences volunteering in the prison system, where she conducts writing workshops to help individuals express their emotions and find their authentic voices. The conversation delves into the importance of authenticity in writing, the impact of personal experiences on creative processes, and the transformative power of writing.

In this episode of Demystifying Self-Publishing, host Alyssa speaks with author Karen Cumming about her journey as a writer, her experiences in journalism, and the inspiration behind her books. They discuss the importance of financial literacy education, the challenges of promoting books in a changing media landscape, and the strategies for building an online presence through social media. Karen shares her personal experiences with writing, the gaps she identified in education, and her adventurous application to become a citizen astronaut for a mission to Mars. In this conversation, Karen Cumming discusses preparing for media appearances, and the power of...

In this episode of Demystifying Self-Publishing, author Karen Harmon shares her journey of self-publishing five books, including memoirs and fiction. Karen discusses her initial experiences with self-publishing, the challenges of writing about personal and family stories, and the importance of vulnerability in storytelling. She also talks about her transition into teaching memoir writing and how she helps others overcome their fears and barriers to writing. The conversation touches on the impact of the Me Too movement on her writing and the unique challenges of collaborating on a memoir with her sister. In this conversation, Karen Harmon shares her journey...

In this episode of Demystifying Self-Publishing, host Alyssa and Publishing Consultant Mitch Anderson discuss the evolution of self-publishing, debunk common myths, and explore the realities of the self-publishing industry. They cover topics such as the quality of self-published books, the importance of marketing, the profitability of self-publishing, and the credibility of traditional versus self-publishing. Mitch emphasizes that self-publishing is not just for those who can't get traditionally published, and that authors have more control and potential for profit when they self-publish. The conversation also highlights the importance of professional editing and marketing efforts in achieving success in self-publishing. In...

In the first episode of Demystifying Self-Publishing, Alyssa sits down with Tim Lindsay, CEO and founder of Tellwell Publishing, for an enlightening conversation about his journey into self-publishing. Tim shares his experiences building Tellwell Publishing, the evolution of the self-publishing landscape, and the challenges authors face today. He discusses important concepts like vanity publishing, the success of high-profile self-published figures like Taylor Swift, and how technology, including AI, is impacting the industry. Tune in for valuable insights on how authors can align their publishing goals with the right support, the importance of writing habits, and what the future holds...