Beyond the Clinic | Digital Products & Online Business for Physical, Occupational & Speech Therapists
The Brain PT (a.k.a. Lily Jimenez) is here to help you grow as a confident, purpose-driven aligned neuro professional. This is not about quitting your job. This is about building an online business that aligns with your heart and your soul. We’re talking content, email marketing, and digital products.Welcome to Beyond the Clinic, the podcast for passionate physical therapists, occupational therapists, and speech therapists who love what they do... AND want to turn their expertise into something bigger beyond the clinic. 🧠✨This isn't about quitting your job or leaving healthcare behind. It's about learning how to build an...
#4: What the Heck is an Email List? WHY do I need it? HOW do I start?
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If you’re enjoying the podcast, please consider subscribing and leaving a 5-star rating on Spotify or a review on Apple Podcasts. Your support helps me reach more physical therapists who love neuro and want to grow their expertise!
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instagram.com/the_brain_pt
thebrainpt.com
youtube.com/@thebrainpt
Register to one of my courses! www.thebrainpt.com/courses
#3: The 15-Minute Claude or ChatGPT Setup I Wish I Knew When I Started (Hint: You're Doing It Wrong.....)
In this episode, I break down what AI tools like Claude and ChatGPT actually are, how I used the FREE versions to build my online course business as a physical therapist, and the one setup that changed everything for me: AI projects.
You’ll learn how to create your first project in minutes and the three documents I give AI before it writes a single word for me, so everything it creates finally sounds like YOU.
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If you’re enjoying the podcast, please consider subscribing and leaving a 5-s...
#2: You Don't Need a Niche (They're Overrated). You Need a PROBLEM.
⭐️CLICK HERE to Get the AI prompt to help you get CLEAR on your PROBLEM⭐️
In this episode of Beyond the Clinic, I share the simple secret behind content that connects and digital products that sell: solving ONE specific problem for ONE specific person. You'll learn my Topic → Problem → Person framework for building a clear personal brand, why choosing a problem is NOT the same as niching down, and how to write problem awareness content that makes your ideal client think, "Wait... that's me."
You'll hear real examples for PTs, OTs...
#1: So You Want To Build Something Online? Here's How To Start (& Do it Well!)
Thinking about building an online business as a physical therapist or occupational therapist... but not sure where to start? 🧠
If you've found yourself with twelve tabs open wondering whether you need a logo, a website, a microphone, or TikTok, this episode is for you. Before you pick a platform or post a single thing, there are three questions every physical therapist and occupational therapist should answer first.
In this episode, I walk you through the foundation of building an online presence with intention, so your content, your audience, and even your future digital pro...
#67: The Pivot & The End of an Era: I Built My Entire Brand Around Neuro PT. Here's Why I'm Changing EVERYTHING.
I'm about to share something I thought I would never say out loud.
After nearly 5 years of teaching Neuro PT, I've decided to explore a new identity. That's right... I am slowly letting go of being scared to fully embrace my zone of genius as an online business mentor and brand strategist for rehab therapists.
In this episode, I'm getting real about the pivot that's been quietly happening inside me, the moment I realized that helping clinicians build businesses and brands lights me up in a way that nothing else has, and why stepping into...
#66: From Neuro PT to $13.5K Course Launch as a Solopreneur: The Behind-the-Scenes of my Five Figure Digital Course Launch
This is a FULL launch debrief where I’m sharing the REAL behind-the-scenes of what went into building, marketing, and launching this program as a neuro physical therapist turned solopreneur 🧠⚡️
In this episode, we cover:
✨ How this program was born
✨ The failures and lessons that happened BEFORE this launch
✨ How I mapped out my launch strategy
✨ The marketing plan behind the launch
✨ How hosting a bootcamp completely changed the trajectory of my launch
✨ The mindset shifts that helped me show up confidently during launch week
✨ The energy, belief, and decisions that helped me reac...
#66: From Neuro PT to $13.5K Course Launch as a Solopreneur: The Behind-the-Scenes of my Five Figure Course Launch
From Neuro PT to $13.5K Course Launch as a Solopreneur: The Behind-the-Scenes of my Five Figure Online Course Launch
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If you’re enjoying the podcast, please consider subscribing and leaving a 5-star rating on Spotify or a review on Apple Podcasts. Your support helps me reach more physical therapists who love neuro and want to grow their expertise!
Follow The Brain PT!
instagram.com/the_brain_pt
thebrainpt.com
youtube.com/@thebrainpt
Register to...
#66: From Neuro PT to $13.5K Course Launch as a Solopreneur: The Behind-the-Scenes of my Five Figure Course Launch
This is the behind the scenes of How I Made $13.5K From My Online Course as a Neurologic Physical Therapist!
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If you’re enjoying the podcast, please consider subscribing and leaving a 5-star rating on Spotify or a review on Apple Podcasts. Your support helps me reach more physical therapists who love neuro and want to grow their expertise!
Follow The Brain PT!
instagram.com/the_brain_pt
thebrainpt.com
youtube.com/@thebrainpt
Register to one of my...
#65: You Know You're Meant for MORE: When Your PT Career Feels Limiting and Misaligned (And What to Do Next)
The Brand YOU Academy is OPEN!💖 Register here>>> CLICK HERE
Podcast Listener Code: Use "YOU10" as a thank you for being a listener 💖
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If you’re enjoying the podcast, please consider subscribing and leaving a 5-star rating on Spotify or a review on Apple Podcasts. Your support helps me reach more physical therapists who love neuro and want to grow their expertise!
Follow The Brain PT!
instagram.com/the_brain_pt
thebrainpt.com
youtube.com/@the...
#64: The Physical Therapist's Career Expansion Begins with an Online Product Launch...Here's How to Successfully Do It! with Rachel Spencer
I'm opening Doors for The Brand You Academy on April 20, 2026 at 6am MST.🤍🔥
The Brand YOU Academy is designed to help you stop shrinking your expertise to fit inside a job description and start owning the full scope of what you know
You'll stop waiting for someone to give you permission to take up space and start claiming it yourself.📣🌟
Most importantly, You'll go from zero strategy and zero traction to a warm audience that knows who you are, what you stand for, and exactly how you can help them.
Learn from...
#63: The Beginner’s Guide to Video for Your Brand (Without Fancy Gear) with Luria Petrucci
🎉💖CLICK HERE TO JOIN the Waitlist for The Brand You Academy🎉💖
https://thebrainpt.mykajabi.com/Byawaitlist2026
Work with LURIA PETRUCCI:
Website - https://livestreamingpros.com
YouTube - https://youtube.com/livestreamingpros
IG - https://instagram.com/luriapetrucci
Free Video Starter Series (make video easy in 30 minutes) - https://livestreamingpros.com/start
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If you’re enjoying the podcast, please consider subscribing and leaving a 5-star rating on Spotify or a review on Apple Podcasts. Your support helps me reach mo...
#62: Feeling Nervous Showing Up Online? How Clarity and Curiosity Changes Everything with Anna Bee
In this episode, I sit down with the amazing Anna Bee for a REAL, honest, and empowering conversation about what it actually takes to show up online with confidence… especially when fear is loud.
Because let’s be honest… building a personal brand isn’t just about posting.
It’s about being seen. And that can feel TERRIFYING.
We dive into one of the biggest hidden barriers in the online space… the fear of visibility. That quiet but persistent voice that whispers,
“what will people think?”
“what if I say something wrong?”
And here’s the tru...
#61: The Secret to a Successful Launch? It Starts BEFORE You Launch with Brenna McGowan
On this episode, I'm having a conversation with Brenna McGowan, launch strategist and creator of Anticipation Marketing, to discuss what Pre-Launching is, why is it important and simple strategies to help rehabilitation professionals start pre-launching like a pro.
Work with Brenna: https://brennamcgowan.co/ppp/
IG: @brennamcgowanco
https://brennamcgowan.co
Brenna's Podcast!! Click HERE to listen!
Join Brenna's FB Group!
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If you’re enjoying the podcast, please consider subscribing and leaving a 5-star rating on Spotify or a review on...
#60: How to Stop Comparing Yourself to Others, Believe You Belong, and Create the Brand You're Meant to Build with Masha Goins
I'm sitting down with Masha Goins to talk about something so many of us experience but rarely name: the comparison trap, imposter syndrome, and the fear of putting yourself out there.
In this conversation, we're diving into:
✨ Why comparison keeps you stuck and how to break free from the spiral
✨ The visibility paralysis that stops talented clinicians from building their brands and what happens when you finally push through it
✨ How to stop questioning whether you "belong" in the online space and start believing you have something valuable to share
✨ The...
#59: The One Thing That Creates Freedom, Visibility, AND Income (Hint: It's Your Personal Brand)
Welcome to Neuropreneurship Made Easy Series!
Where we discuss all things related to personal branding, online entrepreneurship, online marketing and content creation for rehabilitation therapists, including physical therapists, occupational therapists, and speech therapists.
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If you’re enjoying the podcast, please consider subscribing and leaving a 5-star rating on Spotify or a review on Apple Podcasts. Your support helps me reach more physical therapists who love neuro and want to grow their expertise!
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instagram.com/th...
#58: NCS Exam Shnacks: Post Polio Syndrome Power Review
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If you’re enjoying the podcast, please consider subscribing and leaving a 5-star rating on Spotify or a review on Apple Podcasts. Your support helps me reach more physical therapists who love neuro and want to grow their expertise!
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thebrainpt.com
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Register to one of my courses! www.thebrainpt.com/courses
#57: NCS Exam Shnacks! Respiratory Failure in patients with Guillain Barré Syndrome
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If you’re enjoying the podcast, please consider subscribing and leaving a 5-star rating on Spotify or a review on Apple Podcasts. Your support helps me reach more physical therapists who love neuro and want to grow their expertise!
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Register to one of my courses! www.thebrainpt.com/courses
#56: NCS Exam Shnacks! Indirect and Direct Pathway MADE SIMPLE!
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Register to one of my courses! www.thebrainpt.com/courses
#55: NCS Exam Shnacks! Guillain Barré Syndrome Power Review
⏰ Quick reminder before you hit play on the next episode…
IGNITE is HERE!!! this is your chance to do a final, focused neuro review that actually sticks.
If you’ve studied but still feel unsure, scattered, or just want reassurance you’re focusing on the RIGHT things… this was made for YOU.
Doors are closing soon. Don’t sit this one out and wish you had joined 💥✨
👉 Save your spot now:
https://thebrainpt.mykajabi.com/offers/fwi3kuHy/checkout
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If you’re enjoying...
BONUS: Behind the Scenes of IGNITE the NCS Bootcamp!
If you want a focused, expert-level neuro refresher that energizes you (not another snooze-fest)… this is for YOU 💕🔥
👉 Join IGNITE here:
https://thebrainpt.mykajabi.com/offers/fwi3kuHy/checkout
SUBSCRIBE AND REVIEW!
If you’re enjoying the podcast, please consider subscribing and leaving a 5-star rating on Spotify or a review on Apple Podcasts. Your support helps me reach more physical therapists who love neuro and want to grow their expertise!
Follow The Brain PT!
instagram.com/the_brain_pt
thebrainpt.com
y...
#54: The NCS Prep Burnout is REAL!! Here’s How to Keep Going Without Hating It
On this episode, we dive into the very real experience of burnout during high-stakes exam prep and why pushing harder isn’t always the answer.
Drawing from personal boards prep, this conversation reframes burnout as being overtrained and under-recovered and introduces three practical pillars to help you regain energy, focus, and motivation.
Whether you’re preparing for boards, the NCS exam, or another certification in neurologic physical therapy, this episode offers grounded, compassionate tools to help you study sustainably and show up at your best as a future clinician in neuro PT and physical therapy.
<...
#53: Pituitary Adenomas Made Easy | NCS Exam Studying on the Go!
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If you’re enjoying the podcast, please consider subscribing and leaving a 5-star rating on Spotify or a review on Apple Podcasts. Your support helps me reach more physical therapists who love neuro and want to grow their expertise!
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thebrainpt.com
youtube.com/@thebrainpt
Register to one of my courses! www.thebrainpt.com/courses
#52: My 2025: A Vulnerable Conversation from a Neuro PT
Happy New Year 2026!
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If you’re enjoying the podcast, please consider subscribing and leaving a 5-star rating on Spotify or a review on Apple Podcasts. Your support helps me reach more physical therapists who love neuro and want to grow their expertise!
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thebrainpt.com
youtube.com/@thebrainpt
Register to one of my courses! www.thebrainpt.com/courses
#51: Thalamic Strokes | A Review for Neuro PTs
In this episode, we break down the thalamic nuclei and their vascular territories, from tuberothalamic to posterior choroidal. We connect blood supply to real clinical syndromes, highlighting how thalamic strokes can impact arousal, cognition, mood, language, sensation, and pain.
🎄✨ Now through December 31st, you can join my beloved and original workshop, Neuroanatomy Simplified, for just $27 🧠💖 (50 spots only)
Think of this as a gift to your clinical practice 🎁
One that saves you time, strengthens your neuro knowledge, supports you as a clinician, and helps you step into the new y...
#50: What are Lacunar Strokes? What Every Neuro PT Should Know
Lacunar strokes may be small, but their impact can be BIG.
In this episode, we break down what lacunar strokes actually are and why they matter so much in neuro PT and physical therapy practice. These tiny, deep brain infarcts often get underestimated, but they can lead to very specific, and sometimes sneaky, clinical presentations that every physical therapist working in neurologic rehab should recognize.
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If you’re enjoying the podcast, please consider subscribing and leaving a 5-star rating on Spotify or a review on Apple Podcasts. Yo...
#50: What are Lacunar Strokes? What Every Neuro PT Should Know
Lacunar strokes may be small, but their impact can be BIG.
In this episode, we break down what lacunar strokes actually are and why they matter so much in neuro PT and physical therapy practice. These tiny, deep brain infarcts often get underestimated, but they can lead to very specific, and sometimes sneaky, clinical presentations that every physical therapist working in neurologic rehab should recognize.
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If you’re enjoying the podcast, please consider subscribing and leaving a 5-star rating on Spotify or a review on Apple Podcasts. Yo...
#49: Stroke Syndromes: MCA, ACA, PCA | NCS exam prep on the Go!
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If you’re enjoying the podcast, please consider subscribing and leaving a 5-star rating on Spotify or a review on Apple Podcasts. Your support helps me reach more physical therapists who love neuro and want to grow their expertise!
Follow The Brain PT!
instagram.com/the_brain_pt
thebrainpt.com
youtube.com/@thebrainpt
Register to one of my courses! www.thebrainpt.com/courses
#48: NCS Prep: The Anatomy of a Standardized Test Question! and Test Taking Skills | For Neuro PTs
In this episode, we’re breaking down the hidden structure of standardized test questions so you can finally see exactly how they’re designed, and how to use that to your advantage.
Think of it like pulling back the curtain on the NCS exam… once you understand the anatomy of a test question, you’ll never read one the same way again.
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If you’re enjoying the podcast, please consider subscribing and leaving a 5-star rating on Spotify or a review on Apple Podcasts. Your suppor...
#47: My Truth: Listen If You’re Tired of Being the Woman & Therapist Everyone Expects You to Be: We're here to RISE.
🦃✨ Thanksgiving Special Episode Description
This Thanksgiving, I’m inviting you into one of the most honest conversations I’ve ever had on this podcast. A soft, heart-wide-open look at the season of my life when motherhood, identity, and ambition all collided—and everything I thought I “should” be started to fall apart.
In today’s episode, I’m taking you back to the chair where it all began.
The postpartum rocking chair.
The raw thoughts.
The whispers that felt like truth.
The moment I realized the life I was living wasn’t one I eve...
#46: From One Post to a Global Impact: Concussion Care, Motherhood, and Choosing Yourself with Brittni Charle, PT, DPT
In today’s episode, I’m sitting down with Brittni Charle, PT, DPT, whose entire purpose unraveled from one tiny decision: just start sharing. That one post opened the door to a global audience, a community of people craving support, and eventually a groundbreaking group fitness program for individuals post-concussion.
As she showed up, people began asking her the life-changing question:
“How can I work with you?”
And instead of shrinking, Brittni listened — really listened — to what people wanted. Those conversations turned into clarity. That clarity turned into a playbook. And that playbook...
#45: NCS Prep Pep Talk: Mindset Shift for the Start of your NCS Prep | for Neuro PTs
In this episode for future Neuro PTs, we talk about mindset shifts and stopping the self-sabotage when it comes to your NCS prep.
SUBSCRIBE AND REVIEW!
If you’re enjoying the podcast, please consider subscribing and leaving a 5-star rating on Spotify or a review on Apple Podcasts. Your support helps me reach more physical therapists who love neuro and want to grow their expertise!
Follow The Brain PT!
instagram.com/the_brain_pt
thebrainpt.com
youtube.com/@thebrainpt
#44: “Why Are They Pushing and What do I do?” Decoding Lateropulsion After Stroke with Sheetal & Lisa from Neuropath | Strategies for Neuro PTs
⚡️Join the IGNITE the NCS Prep Bootcamp Experience HERE! Last day to register is November 11, 2025🗓️⚡️
🧠Register to RECLAIMING MIDLINE: A Lateropulsion Course by Neuropath HERE! For PT and OTs treating people post stroke with lateropulsion (pusher syndrome)!
Learn more about Neuropath HERE!🧠
On this gold episode of Neuro PT Made Easy, I’m welcoming Lisa and Sheetal from Neuropath to enlighten us with their expertise from both a PT and an OT perspective on treating individuals post-stroke with lateropulsion — previously known as Pusher Syndrome.
Together, we dive into neurorehabilitation strategies that help clinicians better...
#43: How to Promote Your Services with GOOD Messaging as a Rehabilitation Provider | Marketing for Neuro PTs, OTs, SLPs
In this episode, Lily Jiménez, Neuro PT and founder of The Brain PT, shares how to craft messaging that connects and promote your rehab services with clarity and confidence. Learn the Mirror Neuron Messaging Method—a simple way to write marketing that speaks to what your ideal clients actually feel and need.
Perfect for neuro PTs, OTs, and speech therapists, this episode will help you reframe your marketing, improve your sales page copy, and communicate your expertise in a way that makes your audience think, “This is exactly what...
#42: Freezing of Gait Happens...Now What? Practical & Reflective Tools for Neuro PTs with Sanjana Gandhi MSc
In this episode, I am joined by the amazing and SWEETEST: Sanjana Gandhi, creator of @physiowithsanjana to talk about Freezing of Gait in People with Parkinson's Disease.
From what causes it, to her own strategies to break the freezing to ONE specific and different thing that she has discovered to be super helpful with her patients.
Are you ready to find out what it is?
Follow Sanjana on IG: @physiowithsanjana
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If you’re enjoying the podcast, please consider subscribing and leaving a 5-star rat...
#41: Stiff Person Syndrome Explained: What Neuro PTs Should Know
In this episode we'll break down Stiff Person Syndrome (SPS) : what it is, how it presents, and what rehab professionals should know when treating it.
We’ll cover hallmark signs, differential diagnosis clues, and physical therapy considerations to help you recognize and manage SPS in clinical practice. Perfect for neuro PTs, OTs, and speech therapists who want to deepen their understanding of rare neurologic disorders and feel more confident in the rehab setting.
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If you’re enjoying the podcast, please consider subscribing and leavi...
#40: Making Learning Stick: Study Tools for Boards, NCS Prep, and Beyond! with Dr Yash Shah PT DPT (From Typical PT)
Studying for a big exam can feel overwhelming... especially when there’s SO much to cover and the pressure is on.
That’s why I’m beyond excited to be joined today by Dr. Yash Shah from TYPICAL PT to talk all about study strategies that will keep you strong, focused, and motivated through any exam prep season 🧠📚💪
Whether you’re gearing up for the NCS exam, board exams, or just want to study smarter (not harder), this episode is packed with practical tips, personal insights, and mindset shifts to help you make learning stick, without the burnou...
#39: Be Seen, Be Known: The First Steps to Building Your Personal Brand
Grab the 7-Easy Steps Checklist to kickstart your personal brand as a neuro rehab therapist HERE: https://thebrainpt.com/39
SUBSCRIBE AND REVIEW!
If you’re enjoying the podcast, please consider subscribing and leaving a 5-star rating on Spotify or a review on Apple Podcasts. Your support helps me reach more physical therapists who love neuro and want to grow their expertise!
Follow The Brain PT!
instagram.com/the_brain_pt
thebrainpt.com
youtube.com/@thebrainpt
#38: Concussion Myths That Keep Your Patients Stuck with Dr. Jess Schwartz, PT, DPT, CSCS | For Neuro PTs
Join the Concussion Corner Academy! with Dr Jess Schwartz!
🧠 CONCUSSION: The Patient Rehabilitation Journey Part I
A 12-week program dedicated to help you learn the fundamentals of evidence based concussion care alongside an international community of healthcare professionals, and access flexible 1:1 coaching on your schedule from anywhere in the world. (30 CE Hours in all 50 States for PT, OT, and ATC)
Pre-Recorded Lectures and 1:1 Weekly Office Hours Course Pacing: Dripped Weekly📩 DM me on Instagram for a ✨Unique Discount Code✨ 🎉🧠 when enrolling in Concu...
#37: Vision Therapy in Focus: Oculomotor Dysfunction After Concussion with Jimmy Pang, PT, DPT
Join the Concussion Corner Academy! with Dr Jess Schwartz!
🧠 CONCUSSION: The Patient Rehabilitation Journey Part I
A 12-week program dedicated to help you learn the fundamentals of evidence based concussion care alongside an international community of healthcare professionals, and access flexible 1:1 coaching on your schedule from anywhere in the world. (30 CE Hours in all 50 States for PT, OT, and ATC)
Pre-Recorded Lectures and 1:1 Weekly Office Hours Course Pacing: Dripped WeeklyCLICK HERE TO LEARN MORE!!
🌀 🌀 🌀 🌀 🌀 🌀 🌀 🌀 🌀 🌀 🌀 🌀🌀 🌀 🌀 🌀 🌀 🌀 🌀 🌀 🌀 🌀 🌀 🌀
👉📩 DM me on Instagram for a ✨Unique Discount Code✨ 🎉🧠 to Enroll in Concussion Corner Academy
#36: Myasthenic Crisis 101: Key Insights for Your NCS Prep & Neuro PTs (Pop Quiz Included!)
Get the FREE toolkit >> Lily’s Top 6 Tools for Future Neurologic PTs (CLICK HERE!)
In this episode of Neuro PT Made Easy, let's break down Myasthenic Crisis, a true neurologic emergency every Neuro PT (and aspiring Neuro PT) should be able to recognize. You’ll learn what it is, why it happens, the red flags to look for, and how it differs from other neuromuscular presentations commonly encountered in neuro rehab.
Whether you’re preparing for the NCS exam 🧠 or looking to strengthen your skills as a practicing Neuro PT
