AI SIX Podcast
Introducing the AI SIX Podcast: Learn AI on the GoArtificial intelligence is changing marketing, offering new ways to connect, create, and deliver value. To help marketers adapt, I’m introducing the AI SIX Podcast – a practical, daily resource designed to make AI learning manageable and relevant.What Is the AI SIX Podcast?The AI SIXPodcast is a six-minute daily podcast tailored for marketers looking to understand and use AI effectively. Hosted by me, Joanne Sweeney, a communications and marketing practitioner, author, and trainer with years of experience in digital transformation, this podcast provides clear, actionable insights to support your work.Why...
Ep 371: AI in Recruitment with Travis Coffey
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Can AI help you hire the right people and avoid costly mistakes?
In this long listen episode, I speak with Travis Coffey, co-founder of Quotient AI, about how predictive AI is transforming hiring. We explore how organisations can identify top performers, reduce bad hires, and use behavioural data to build stronger, more effective teams.
Plus, why keeping the human in the loop still matters when AI enters high-stakes decisions like recruitment.
Connect with Travis on LinkedIn: https://www.linkedin.com/in/traviscoffey/
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Ep 370: Stanford AI Index 2026: The Agentic AI Hiring Surge
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Agentic AI skills are now in demand and the hiring data proves it.
In this episode, I break down the 2026 Stanford AI Index and what it reveals about the shift from AI experimentation to real-world deployment.
If your organisation is still testing, you may already be behind.
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Ep 369: I Am Cloning Myself
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What if you could clone your expertise and scale yourself?
In this episode, I share why I’m building an AI version of myself, what Meta is doing with Mark Zuckerberg, and what this means for the future of work, leadership, and personal IP.
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Ep 368: Claude Agents: Rent or Build?
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Should you build your own AI agents… or rent them?
In this episode, I break down Anthropic’s new Claude Managed Agents and what they mean for your organisation. From faster deployment to new trade-offs around control and data, this shift is changing how AI gets built, who builds it, and how quickly it shows up in your workplace.
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Ep 367: AI Assistants and Agents Come to WordPress
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WordPress just embedded AI assistants and agents directly into its platform, and it could change how you run your website overnight.
In this episode, I break down what these new tools can actually do, how AI can now draft, edit, and manage your content, and what this means for marketers, business owners, and content teams.
If your website runs on WordPress, this is a shift you need to understand.
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Ep 366: How to Label AI-Generated Content: EU Commission Guidelines
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The EU is about to enforce new rules on labelling AI-generated content. Are you ready?
In this episode, I break down the latest EU Commission guidelines, what actually requires disclosure, and what doesn’t. I also explain the key exemption most comms teams need to understand, and why human review and editorial responsibility matter more than labels when it comes to trust.
If you publish content with AI, this is essential listening.
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Ep 365: AI and Copyright with MEP Axel Voss
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Should AI companies pay creators for the content they train on?
In this episode, I speak with MEP Axel Voss about the growing tension between generative AI and copyright. We explore proposed EU changes, how creators could be protected and paid, and what this means for media, innovation, and the future of AI in Europe.
🔗 Connect with Axel Voss on LinkedIn
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Ep 364: EU Bans AI‑Generated Visuals in Official Communications
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The EU has banned AI-generated visuals in official communications, and it raises an important question for every organisation.
In this episode, I unpack why the European Commission, Parliament, and Council have drawn a clear line on synthetic media, what it means for trust and authenticity, and how communicators should think about using AI in their own content.
If you’re creating high-stakes, public-facing messages, this is a conversation you need to hear.
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Ep 363 EU Bans AI Generated Visual Comms
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Add your short episode description here.Want to go deeper on AI?
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🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Ep 363: How Do We Teach Young People to Spot AI Lies?
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How do we teach young people to spot AI-generated lies?
In this episode, I respond to a listener question and explore the rise of “AI slop” — content that looks polished, sounds convincing, but is completely wrong.
I break down why younger audiences are more exposed, and the practical skills we need to build AI literacy in a world where not everything we see can be trusted.
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Ep 362: Claude Mythos: The AI Too Powerful to Release
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What happens when an AI model becomes too powerful to release?
In this episode, I unpack the story of Claude Mythos, a frontier AI model capable of discovering and exploiting critical software vulnerabilities.
I explore why Anthropic is keeping it behind closed doors, what this signals about the next phase of AI development, and why governance and control are now more important than ever.
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Ep 361: ESRI Warns: Highly Skilled Irish Jobs at Risk from AI
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AI could displace one in every 14 jobs in Ireland, but not the ones you might expect.
In this episode, I explore new ESRI research showing that highly skilled, higher-paid roles are most exposed to AI disruption. I break down which jobs are at risk, what this means for inequality, and why organisations need to start planning for workforce transition now.
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Ep 360: Gemma 4: Should You Own Your AI?
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Google has just released Gemma 4, a powerful new generation of open AI models you can run on your own infrastructure, with no subscriptions and full control over your data.
In this episode, I explain what Gemma 4 is, why it matters for cost, privacy, and control, and what it means for organisations right now.
Because the question is shifting… Not just which AI tools you use, but whether you should start owning your AI instead of renting it.
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Ep 359: Agentic AI and Guardrails with Adeel Shaikh Muhammad
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What happens when AI meets cybersecurity, governance, and real-world business use?
In this episode, I speak with Adeel Shaikh Muhammad about AI guardrails, the risks of agentic workflows, and why governance is no longer optional. From practical tips to future predictions, this conversation explores how to use AI safely, responsibly, and at scale in your organisation.
Connect with Adeel on LinkedIn
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Ep 358: Is Your Comms Team Running on Outdated Skills?
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Are you using AI… or just experimenting with it
In this episode, I break down the growing AI skills gap in comms and marketing teams and why using the tools is not the same as understanding them.
I walk you through the three critical skills every professional needs in 2026 so you can move from dabbling to real capability and stay relevant in a rapidly changing landscape.
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Ep 357: Agents of Chaos
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What happens when AI agents are left to act on their own in the real world
In this episode, I explore the “Agents of Chaos” study, where autonomous AI systems were given real tools, real access, and the freedom to operate. The results were both impressive and concerning, from unexpected failures to surprising moments of coordination.
If you are thinking about using AI agents in your organisation, this episode will give you a clear view of the risks, the opportunities, and the questions you need to be asking.
Ep 356: The Law Firm Using AI to Get Ahead: Crosby's Story
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A new AI-first law firm is challenging one of the oldest models in professional services, the billable hour.
In this episode, I break down Crosby’s story, how they use AI to review contracts in under an hour, and why clients are shifting toward outcome-based pricing.
I also explore what this means beyond the legal sector, and why any business that sells time, from consulting to communications, needs to rethink how it delivers value in an AI-powered world.
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Ep 355: Your Website Needs an AI Chatbot
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Your website visitors will not wait, and if you are not responding instantly, you are losing leads.
In this episode, I explain why an AI chatbot is no longer optional in 2026. I break down the data behind speed to lead, how faster response times directly impact conversions, and why most businesses are still missing this opportunity.
I also share how AI chatbots improve customer experience, reduce response times, and act as a powerful insight engine by capturing what your audience is really asking. Plus, I talk about why I a...
Ep 354: Vercel's Skills Library
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Vercel’s new Skills library reached 2 million installs in just weeks, and it tells us a lot about where AI is heading.
In this episode, I break down what Skills is, how it works, and why it changes how AI agents operate in the real world. But I also look at the risks, especially around trust, security, and governance, and what you need to think about before adopting it in your organisation.
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Ep 353: From AI Curious to AI Confident with Julie Burke
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What if AI could save you time, boost your creativity, and even help you sell out a live show in just seven days?
In this episode, I’m joined by Julie Burke, comedian, business leader, and mentor, who shares how she’s using AI to work smarter, market her comedy, and even support her personal wellbeing. We also tackle AI fear, “AI shame,” and why I believe this technology is a huge opportunity, especially for women in business.
If you’ve been on the fence about AI, this is your sign...
Ep 352: N8N vs LLM Agents for Workflow Automation
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Still doing repetitive tasks manually? This might be your turning point.
In this episode, I break down the difference between n8n and AI agents, and when to use each in your workflow. From automating your content and CRM processes to building systems that run without you, I share how I use n8n in my own business and why it is a game-changer for productivity.
If you want to stop doing and start building smarter workflows, this episode will show you where to start.
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Ep 351: Houston, We Have an Email Problem
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An astronaut on a mission to the moon had to call IT support… for Microsoft Outlook.
In this episode, I share the story that made headlines and the bigger lesson behind it. While AI quietly powered one of the most advanced space missions in history, a simple email tool failed and needed human intervention.
It is a timely reminder that as we build AI into our workflows, we are also becoming more dependent on the platforms underneath them. And when those tools fail, everything can stop.
Wa...
Ep 350: Is Meta Using AI Responsibly?
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What happens when one of the world’s biggest tech companies is found liable for harm and then releases AI that can predict how your brain responds to content?
In this episode, I unpack a defining week for Meta. From courtroom verdicts and questions around accountability to the release of TRIBE v2, an AI model capable of simulating human brain responses. I also share my experience questioning a Meta VP on EU AI Act compliance and why the answer left more questions than clarity.
This episode explores the growing te...
Ep 349: AI Agents for Sale
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What happens when a company hires an AI agent instead of a person?
In this episode, I break down a real job listing from a San Francisco tech company offering $10,000 a month, not to a human, but to an AI agent. I explain what this means for how work is being structured, why this isn’t about replacement, and how the role of humans is shifting from execution to oversight and accountability.
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Ep 348: I'm Building a Domain Expert AI for Government
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What if the AI you’re using doesn’t actually understand your job?
In this episode, I’m sharing something I’ve been building behind the scenes, a domain expert AI designed specifically for government, public sector, and not-for-profit communicators.
I explain why general-purpose AI tools fall short, what domain expertise AI really means, and how this new system could transform the way communications teams work, especially under pressure. Plus, I’m opening the doors for early beta testers to help shape what comes next.
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Ep 347: Report From the Room: The Business of AI
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What if you’re no longer an expert in your own field and you don’t even know it yet?
In this episode, I’m bringing you inside the University of Galway’s Business Summit, where one message came through loud and clear: AI is no longer experimental; it’s operational. I was in the room, and what I heard deserved more than six minutes.
I’m sharing five key takeaways that every business leader needs to hear right now, from how expertise is evolving, to why ethics can’t wait, to the...
Ep 346: Takeaways from Creator Live London
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I’m just back from Creator Live in London, and AI was at the centre of everything.
In this episode, I share key takeaways from the event, including the latest AI features inside Adobe Express and what they mean for creators and marketers.
I cover:
3 AI tools changing how content is created Why your brief matters more than the tool How creators are moving ahead—fastThe question isn’t whether to use AI anymore… it’s how well you’re using it.
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Ep 345: UK Scraps AI Copyright Exception
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The UK government has backed down on a controversial AI copyright proposal—but the story isn’t over.
In this episode, I break down what changed, why creators pushed back, and what it means for AI companies and content owners.
I explore:
Why the proposed AI copyright exception was rejected What this means for licensing and creative rights Why uncertainty is still a major issueA win for creators, for now. But the future of AI and copyright is still being decided.
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Ep 344: What 81,000 People Actually Want from AI
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What do people actually want from AI?
In this episode, I break down a major global study of 81,000 people—and the results might surprise you.
It’s not just about productivity.
It’s about time, freedom, and a better life.
I explore:
What people really want AI to do Where AI is already delivering The tension between hope and fearBecause the real value of AI isn’t speed… it’s what it gives you back.
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Ep 343: OpenClaw: The Next ChatGPT?
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Could an open-source project become the next ChatGPT?
In this episode, I explore OpenClaw, an AI agent that doesn’t just answer questions but actually completes tasks on your behalf.
I break down:
What makes OpenClaw different from chatbots Why Nvidia is betting big with NemoClaw The opportunities and serious risks of autonomous AI agentsAI is shifting from talking… to doing. The question is, are we ready?
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Ep 342: Mistral Launches Forge
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What if your AI could think like your organisation?
In this episode, I explore Mistral’s new platform, Forge, designed to let businesses build custom AI models trained on their own data, not the internet.
I break down:
Why domain-specific AI is the next big shift How Forge goes beyond traditional AI approaches What this means for data control, compliance, and sovereigntyIf you’re making decisions about AI in your organisation, this is one to pay attention to.
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Ep 341: Len Ward on the AI Shift from Search to Solution
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What if your customers could skip searching and just get answers instantly?
In Episode 341, Len Ward, Managing Partner & Head of AI at Commexis, explains how AI is shifting businesses from “search and retrieve” to “solve my problem.”
We explore:
- How AI chatbots are improving lead quality
- Using data rooms to power smarter teams
- Why SaaS and marketing are being reshaped
- Where AI agents really stand today
Plus, practical steps to start using AI in your business right now.
Conn...
Ep 340: Top 100 AI Apps
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Which AI apps are people actually using, and why does it matter?
In this episode, I break down the latest Top 100 Gen AI Apps report from Andreessen Horowitz, from ChatGPT’s dominance to the rise of multi-tool workflows, embedded AI platforms, and global competition.
This isn’t just about which model is smartest. It’s about which AI becomes part of how you work and live.
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Ep 339: Redesign Your Job Before AI Does
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If you’re not redesigning your job, AI will do it for you.
In this episode, I unpack LinkedIn CEO Ryan Roslansky’s warning and why the real shift isn’t about job loss but skills transformation.
With 70% of job skills set to change by 2030, the question isn’t where you’ll be in five years. It’s what you’re learning right now.
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Ep 338: Spain’s AI Hate Speech Tool
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Spain has just launched a government-run AI tool to track and rank hate speech across social media platforms, and the results will be made public every six months.
In this episode, I break down HODIO, how it works, and why this move signals a major shift in how governments are using AI to hold platforms accountable.
This isn’t just about content moderation. It’s about how algorithms amplify harm, and who gets to decide what counts.
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Ep 337: LinkedIn Is Powering AI Search
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LinkedIn has quietly become the source AI trusts most for professional knowledge. Two new studies analysing millions of AI citations show that platforms like ChatGPT, Gemini, Google AI Overviews, Copilot, and Perplexity are increasingly pulling answers from LinkedIn content when users ask professional questions.
In this episode, I break down what the data reveals, why LinkedIn is now the number one cited source for professional queries, and what it means for organisations, communications teams, and subject matter experts. If AI is shaping how people research your sector, your expertise needs to b...
Ep 336: Europe Signs up to Global AI Treaty
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The European Parliament has just backed the EU’s decision to join a new international AI treaty, led by the Council of Europe. In plain language, it means how we make sure AI respects people, democracy, and the rule of law.
In this episode, I’ll explain what this treaty is, why the Parliament’s decision matters, and what it could mean for governments, companies, and all of us who live with AI every day.
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Ep 335: AI, Economics and the Future of Work with Howard Leong
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What happens when AI becomes your co-worker, research assistant, and decision-making partner?
In this episode, I’m joined by Howard Leong, Research Strategist at JA Worldwide and researcher at the Oxford Internet Institute. We discuss AI bias, agentic AI, enterprise models, and what the rise of artificial intelligence means for the future of work, research, and young professionals entering the job market.
Howard also shares insights into the Oxford Connected Life Summit, taking place at The Oxford Union on June 25th, 2026, where experts will explore the impact of AI an...
Ep 334: AI Making Decisions from Data Centres
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AI workloads are about to explode from 15% to 40% of all data centre activity by 2030. That's according to Data Center World in a report published earlier this year.
In this episode, you'll have a clearer picture of what the AI infrastructure race really means, and why it matters for every organisation buying or building AI right now.
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Ep 333: 7 AI Trends for 2026
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Goldman Sachs wrote an article and they have 7 AI predictions for 2026.
In today’s episode, I want to share them with you and explain how they might apply to us.
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📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
