The Elevate Collection Podcast
The Elevate Collection Podcast is your premier destination where sports and entertainment's brightest minds converge to explore the art of legacy building beyond the spotlight. Hosted by Alexandria Reed and Jordan Hawkins of Elevate Collection, each episode delivers powerful insights into transforming current influence into lasting legacy.From professional athletes to entertainment moguls, we dive deep into the strategies, mindsets, and actions that create impact beyond the field and stage. Our conversations explore wealth building, business ventures, lifestyle management, and the intentional steps needed to create a legacy that transcends your primary career.Join us as we bring you exclusive...
The Untapped Business of Niche Sports: Rowing with Maurice Scott, Rowfluencers
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What if some of the biggest opportunities in sports marketing aren't in the biggest sports?
Olympic hopeful, national rowing champion, and Rowfluencers founder Maurice Scott joins Jordan to explore the untapped business potential of niche sports and why brands should be paying closer attention.
Growing up in Philadelphia, Maurice discovered rowing through a program that introduced inner-city students to a traditionally exclusive sport. That opportunity changed his life, taking him around the world, earning him sponsorships, and eventually leading him to Los Angeles, where he's now training for the 2028...
Motivation Is Overrated: Why Consistency Wins | Chris Ryan, Chris Ryan Fitness
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What if the secret to success in fitness, business, and life isn't motivation, but consistency?
In this episode of The Elevate Collection Podcast, host Jordan Hawkins sits down with nationally recognized performance coach, entrepreneur, and Chris Ryan Fitness founder Chris Ryan to explore what it really takes to build a healthier, stronger, more intentional life.
From his days as a Division I athlete at the University of Florida to becoming a founding trainer at Mirror and Lululemon Studio, Chris has spent more than 15 years helping high performers reach their...
Arielle G. Noel on How a Faith Forward Venture Studio Matches Capital With Purpose
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You can hear it in Arielle’s answers right away: she’s not chasing attention, she’s building alignment. We talk through what she actually does across Godwave Studio, Circles, and Goshen Global Group and how those threads connect into one mission: helping founders and institutions move from vision to real-world results while staying anchored to faith-forward values.
We also slow down and make the “family office” world understandable. Arielle explains what a family office is, how it differs from a typical venture capital firm, and why a family’s investing thesis is ab...
How Friday Stairs Turned A Free Workout Into A Movement| Jovany Ruiz, Friday Stairs
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A weekly stair workout in Tampa doesn’t sound like a revolution until you hear how Jovany and his co-founders built Friday Stairs into a full-blown community wellness movement. Jovany shares how he grew up in a tiny Puerto Rico village “rich in spirit,” moved to Buffalo to learn English through sports, and eventually realized his real gift wasn’t corporate success, it was bringing people together. That mission now shows up every Friday morning as music, sweat, and connection on the stairs overlooking the water at the Tampa Bay Convention Center.
We d...
Pressure is a Privilege + The Cost of Ambition with Marina Middleton, CEO of Create & Cultivate
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The shiny version of ambition is easy to post. The real version shows up when you’re 24 hours out from opening the doors to 4,000 attendees and your brain is doing math on ticket sales, expectations, investors, and everything that could go wrong.
We sit down with Marina Middleton at Create & Cultivate Festival in Los Angeles and go deep on the cost of ambition for women in business. Marina shares what she had to change to scale: a new leadership style, stronger emotional boundaries, and the kind of self-trust that holds steady ev...
Pressure Is a Privilege: Create & Cultivate CEO Marina Middleton on the Real Cost of Ambition
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The glossy version of ambition is easy to post. The real version includes stress you can feel in your body, leadership decisions you’ve never had to make before, and the weird quiet moment when you realize you have to become a different person to carry the dream.
We’re in Los Angeles at the Create and Cultivate Festival, sitting down with Marina Middleton just 24 hours before she opens the doors to thousands of women in business. Marina gets honest about scaling a massive event and brand with a growing team, inve...
Know Yourself First: Self-Awareness, Boundaries & Personal Power | Tia Buckham-White, Notre Internationale
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What if becoming a better leader, partner, parent, or friend starts with understanding yourself?
In Part One of this conversation, Jordan and Alexandria sit down with Tia Buckham-White, Founder & CEO of Notre Internationale, leadership strategist, executive coach, trained futurist, and self-awareness expert, for a conversation about the human side of leadership and influence.
Tia shares the personal experiences that led her to build a career around self-awareness and why understanding ourselves can fundamentally change the way we lead, communicate, set boundaries, and connect with other people.
In...
From Welfare to Whatnot: Joe Hollywood on Grit, Grief, and Becoming the #1 Sports Card Streamer
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The moment you want to quit might be the moment before everything changes.
Joe Hollywood grew up on welfare and food stamps in Queens. His grandfather gave him his first pack of sports cards when he was eight years old, unknowingly starting a passion that would come full circle nearly four decades later.
But getting there wasn't glamorous.
When Joe started live selling sports cards on Whatnot, some nights there were only five or ten people watching.
He streamed next to a hot water heater.<...
What Golf Teaches Women About Confidence, Failure & Success | Anya Alvarez & Ellen Ceresko
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When you're used to being good at what you do, being a beginner can feel incredibly uncomfortable.
Golf has a way of forcing you to get comfortable with exactly that.
Jordan and Alex sit down with Anya Alvarez and Ellen Ceresko of DriveHer Network for a conversation that starts with golf but quickly becomes something much bigger: perfectionism, identity, resilience, business, community and learning to give yourself permission to not have everything figured out.
Anya and Ellen share their experiences competing at an elite level, where every...
Plug Talk | Welcome to Admin Social Club
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A to do list can feel like a private battle, especially when you’re juggling business, family, and the invisible work of life maintenance. We wanted to change that, so we tried something new: Admin Social Club, a low pressure meetup where we sit together in a beautiful local space, order great coffee, and finally handle the tasks we keep avoiding. No hustle vibe, no forced networking, just real people showing up and getting things done.
We talk about why this works so well for us as neurodivergent founders with professionally di...
You Can't Build a Consumer Brand Behind a Laptop | Goodwipes Co-Founder Sam Nebel
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What does it actually take to build a consumer brand people don't just buy, but want to be part of?
This week, Jordan and Alex sit down at Goodwipes HQ with co-founder and Chief Commercial Officer Sam Nebel to talk about the unlikely journey from becoming the “baby wipe dealers” of their college campus to building a national consumer brand.
Sam gets into the 8-to-10-year validation cycle behind Goodwipes, why founders can't build consumer brands from behind a laptop, and how staying close to your customer can create the...
You're More Than the Game | NBA's Grant Williams on Impact Beyond Basketball
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What does it look like to win at life when the world is grading you on a scoreboard? Live from Hamptons Tech Week at the Montauk Yacht Club, we sit down with NBA forward Grant Williams for a straight talk conversation about influence, community, and the kind of legacy that outlasts any season.
Grant shares how he thinks about impact beyond basketball, including the work he leads through the Grant Williams Family Foundation. We dig into mentorship and literacy programs in North Carolina, why partnerships like the Charlotte Mecklenburg Library matter...
How to Turn 50 Million Followers Into a Real Business | Austin Sprinz
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A billion views a month sounds like magic until you hear the routine behind it. We’re live at Hampton Tech Week with Austin Sprinz, a creator who’s spent 10 years building an audience that now totals around 50 million followers across platforms, and he’s refreshingly honest about what it took to get there: years of posting with little payoff, tiny improvements every day, and a mindset that refuses to quit when the numbers don’t move.
We also go deeper than content. Austin walks us through the leap from influencer to found...
The Agent-Player Relationship Is Broken — Levi Wallace Wants to Fix It
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A lot of people assume the biggest challenge for a pro athlete is making a roster. We’ve learned the quieter challenge is what happens next: building a life where your money, relationships, and identity don’t get managed by strangers you barely know. From a yacht at the Montauk Yacht Club, we talk with former NFL cornerback Levi Wallace about the real off-field game and why trust is the most important line in any contract.
Levi shares his story from being a two-time national champion at the University of Alabama to s...
Cut 13 Times by the NFL — He Built a Financial Literacy Company | Jedidiah Collins, Fullback of Finance
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He got cut from an NFL roster 13 times but went on to play 7 seasons. Today, Jedidiah Collins, CFP®, is the founder of Money Vehicle — a financial literacy curriculum now used in high schools across 40+ states — and the financial educator trusted by NFL, NBA, WNBA, and NWSL athletes.
On this episode of the Elevate Collection Podcast, Jed sits down with Alexandria Reed and Jordan Hawkins to talk about what most athlete finance conversations miss: education that actually feels relatable. He breaks down why he pursu...
Why Most Marketing Problems Are Actually Leadership Problems | Jared Harman
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Jared Harman went from working play-by-play in Canadian hockey to founding The One Group Agency, now a 16-person marketing agency serving clients across North America and beyond. On this episode of the Elevate Collection Podcast, Jared breaks down what it actually takes to build a marketing agency that lasts, why chasing short-term ROI kills long-term brand loyalty, and the three questions he asks every client before building a strategy.
Jared also gets real about the failures that led him to entrepreneurship, why he believes most "marketing problems" are actually leadership problems...
He Delivered His Own Baby in the Back of a Lexus | Niv Davidovich
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He has an engineering degree. He's a top 100 attorney. And his name is on his son's birth certificate — under "Delivered By."
Because Niv Davidovich caught his baby like a football in the back of a Lexus sedan, two minutes from his house, outside a Whole Foods, on a Friday night. It made international news. ABC had a helicopter circling. Uber sent a onesie.
And then he went back to being one of California's most sought-after real estate attorneys.
We sat down with Niv Davidovich on th...
Youth Sports Has a Mentorship Problem. He's Trying to Fix It | Jimmy Marshall
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The recruiting journey can feel like a maze built out of opinions, pressure, and expensive “helpers” who may not have your best interests at heart. From Hamptons Tech Week at the Montauk Yacht Club, we sit down with Jimmy Marshall, founder of PAVE, to talk about the one advantage that changes everything for a young athlete: real access to someone who has already done what you’re trying to do.
Jimmy draws from his own path as a former Division I basketball player at Northeastern University and explains how early exposure to hig...
Why Winning Alone Sucks | Pro Skateboarder Turned Founder Justin Eldridge
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"Fully follow your heart. It's an easy thing to say — but when you really get down to it, it will guide you to where you need to go."
That's the kind of wisdom that only comes from someone who's actually done it. Twice.
We're coming to you live from Hamptons Tech Week 2026 at Montauk Yacht Club, and this episode is one you didn't see coming — in the best way.
Justin Eldridge spent two decades as a professional skateboarder — traveling the world, building influence, and le...
How To Grow A Founder-Led Brand With Purpose with Annette Parker
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Opportunity rarely announces itself. It shows up fast and it rewards the people who did the work before anyone was watching. From Hampton’s Tech Week, we sit down with Annette Parker, a Brooklyn-based brand consultant focused on small business growth and founder-led brands, and she brings a message we keep coming back to: research and preparation change everything.
Annette breaks down what “do your research” really means when you’re building a brand, finding clients, and trying to grow with intention. We talk about how founders can build a legacy while th...
Plates, People & Purpose: A Conversation with Chef Dennis Prescott
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"If you're fortunate enough to eat three meals a day — make them as delicious as possible, and do it with the people you love."
That's not just cooking advice. That's a life philosophy. And it's exactly the kind of wisdom that flows when the room is right.
What happens when a musician-turned-Netflix chef and the Elevate Collection sit down together at the most exclusive table in the Hamptons? You get this episode.
We're coming to you live from Hamptons Tech Week 2026 at Montauk Yacht Club — and...
How The Sevens Football Turns High School Football Into A National Showcase with Mick Hamilton
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You can learn a lot about modern sports by watching what happens before college. Mick Hamilton has lived it from multiple angles: college football recruiting, the first wave of NIL deals, and now the co-founding of The Sevens Football, an invite-only 7-on-7 tournament in Atlanta built to spotlight the top high school athletes in the country. We talk with Mick about why football players are often tougher to market than basketball players, and how intentional athlete branding can change what opportunities look like long before signing day.Â
We break down what s...
Your Waiting Season Can Prepare You For Purpose with Aspen Kennedy
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A role can open doors, but a single “no” can protect your future. We’re joined by actor Aspen Kennedy for a candid conversation about faith, purpose, and the real-life decisions that shape a creative career when the timeline feels uncertain. Aspen shares how he found acting almost by accident, why mentorship matters, and what it meant to come full circle in the industry through projects like Queen Sugar.
We also dig into the deeper stuff: influence, humility, and why storytelling is not just entertainment when you’re trying to leave a legacy...
One Size Fits None: A Global Take on Sports Social Media with Arabella Hibbert-Corkhill
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Gen Z doesn’t fall in love with teams the way older generations did and that’s not a problem, it’s a strategy clue. We’re joined by Arabella Hibbert-Corkhill, a social media strategist whose career spans London, New York, Beijing, Hong Kong, Shanghai, and now Washington, DC. That global perspective turns a familiar topic like “fan engagement” into something sharper: culture moves faster than campaigns, and the only way to keep up is to listen harder than you post.
We talk about how China’s internet ecosystem shaped Arabella’s love of social...
Power In Privacy: How Pro Athlete Mortgage Lender, David Cline, Builds Trust and Closes Quietly
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The loudest flex in sports business might be how quietly the best deals get done. We’re joined by our friend David Cline, a pro athlete mortgage lender who’s built a reputation on discretion, speed, and doing the right thing when nobody’s watching. If you’ve ever wondered how high-profile clients choose who to trust, this conversation breaks down the real signals: privacy-first behavior, disciplined execution, and a team that can handle complexity without drama.Â
We get into why David prefers curated “socials” over traditional networking, how controlling the guest list ch...
How A Complex Executive Builds Value At The Culture Commerce Intersection
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Marketing can either borrow from culture or build with it, and the difference shows immediately. We’re joined by Kirsten Atkinson, SVP of Brand Partnerships and Sales at Complex (West Coast), to talk about what brand partnerships really are when you stop treating them like a transaction and start treating them like long-term brand stewardship.
Kirsten walks us through her journey from studying mass media and PR to running huge media budgets at top agencies, then stepping into entertainment and client partnerships before landing at Complex. We dig into the practical si...
Building A Legacy Through Service And Sports Marketing with Ashley S. Green
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Some people climb by getting louder. Ashley S. Green climbs by getting clearer. Ashley is a sports, entertainment, and lifestyle marketing consultant based in Atlanta, and her approach flips the usual playbook: lead with service, protect your identity, and let your work speak before your pitch ever does. We talk about what it really means to be a disruptor in sports marketing and community impact, and why “to thine own self be true” is more than a motto, it’s a career decision you make again and again.Â
Ashley traces her commitm...
Tamika Carlton on Real Connection, Reciprocity, and Happiness
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What if the quality of your relationships is shaping more of your life than your strategy ever could? In this episode of _Elevate Collection_, Tamika Carlton joins us for a powerful conversation on connection, reciprocity, grief, boundaries, presence, and why meaningful relationships are one of the greatest drivers of happiness, growth, and long-term success.
In this episode:
Why networking often stays too transactional
What makes relationships sustainable over time
The role of...
Storytelling as Impact: Media Strategy Meets Motherhood and Advocacy
What if the shift from fear to family isn’t just personal—it’s cultural? In this episode of The Elevate Collection Podcast, we sit with Deborah Olivia Farmer—media strategist, founder, and foster care/adoption advocate—on faith-led leadership, discernment for natural givers, and why foster care deserves a louder conversation.
In this episode, we cover:
How Deborah’s roots shaped her strength and purposeThe gift of “sight,” discernment, and learning to slow downWhy rejection can feel physical—and how to respond with graceThe motherhood thread behind her advocacy and mentorshipThe foster care narrative she’s di...Behind the Scenes of Entertainment Booking, with Matt Altman
Summary
In this episode of the Elevate Collection podcast, Matt Altman shares his journey in the entertainment booking industry, discussing how he started, the joy of creating memorable experiences, and the intricacies of budgeting and logistics for events. He emphasizes the importance of client satisfaction and artist comfort, while also sharing anecdotes about unique rider requests and the lifestyle benefits of his job. Matt reflects on his legacy and the artists he hopes to work with in the future, inviting listeners to connect with him for their event needs.
More Than Music: Syleena Johnson on Motherhood, Mastery & Moving Forward
In this episode of the Elevate Collection podcast, Selena Johnson shares her journey as a Grammy-nominated artist, discussing the evolution of her identity, the challenges of the music industry, and the importance of having a supportive team. She emphasizes the need to define personal success and winning on one's own terms, while also looking forward to future projects and growth.
https://www.syleenamusic.com/
Where Sound Meets Legacy: J Rich on Engineering the Future of Music
What We Cover in This Episode
J Rich’s Origin Story
Growing up influenced by his father’s time at MotownInterning under the bestHow serving others opened the door into engineeringGoing from rapper → engineer → entrepreneurThe moment he engineered Gucci Mane without knowing how to engineer (and how it changed everything)The Craft of Engineering: Hits, Credit, & Value
Why being an artist first helped him become a better engineerHow credit = currency in the music industryThe concept of “Cash or Credit” and why engineers must understand itThe turning point of working with...You're Probably Using LinkedIn Wrong | Jon Lyndon, Former LinkedIn Exec
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In this episode, Alexandria Reed and Jordan Hawkins sit down with Jon Lyndon, a personal branding strategist and former LinkedIn executive, to explore how LinkedIn can become one of the most powerful tools for your professional and personal growth.
Jon breaks down the mindset and mechanics of showing up authentically online — not just as a résumé, but as a relationship builder. He shares how professionals, athletes, and creatives alike can leverage LinkedIn in the right way to amplify everything they’re doing off the platform — from partners...
Seasons, Systems, and Showing Up: How We Work + Live
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What happens when a heated customer call turns into a decade-long partnership? In this candid founders’ episode, Alexandria Reed and Jordan Hawkins trace the true origin of Elevate Collection—from a Kendra Scott color bar in Denver to a multi-line business serving athletes, brands, and families.
In this episode, you’ll hear:
The day we met (yep, that phone call) and why values set the toneHow motherhood, therapy, and seasons—not “balance”—shape our calendarWhy “integration” beats “transaction” in real estate and relocationThe leap from hospitality/healthcare into real estate—and passin...Your Lifestyle Can Become Your Greatest Business Advantage | Nick Green
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What happens when a relationship-first operator runs three markets at once? Meet Nick Green—aka “New York Nick”—a connector who turns lifestyle into deal flow across NYC, Boston, and Miami.
In this episode, you’ll hear:
How to operate in multiple markets without burning out“Collaborate without ego”: why 50/50 splits can create moreSeasonality math: aligning New York, Boston, Miami cyclesWork-life integration (not balance) and why golf worksTurning introductions into social capital—and long-term clientsInvesting beyond sales: Airbnb strategy and brand plays (ROAM)Practical outreach: DMs, c...Doing Dope Sh*t Since 2021: The Fabric of Elevate
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What started as a real-estate brand is now becoming a lifestyle—and a movement. In this episode, founders Alexandria Reed and Jordan Hawkins pull back the curtain on “the fabric of Elevate”: how their 888 philosophy, dopamine-driven creativity, and love for community turned a business into a brand people can wear.
In this episode you’ll hear:
The story behind the new Elevate Lifestyle Collection and the meaning of 888Why merch isn’t merch—it’s messaging rooted in abundance and legacyThe origin of their “doing d...Who Are You When You Stop Performing for Everyone Else? | Kelly Chase
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Kelly Chase opens up about stepping off the hamster wheel—trading burnout, binge-weekends, and people-pleasing for personal development, boundaries, and a soul-led business. We talk healing after reality TV edits, turning a sudden audience into actual impact, choosing gratitude daily, and building community at home in Atlanta.
Key Takeaways
Healing is iterative. Growth pre-show didn’t prevent old patterns resurfacing—coaching created deeper shifts.Gratitude is active. Choose it daily, even while you audit whether “good” activities are masking avoidance.Protect your peace....Eric Priest: Undefeated, Unfiltered & Building Legacy
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In this episode of the Elevate Collection, we sit down with undefeated middleweight contender Eric Priest—who’s not just fighting in the ring but building a brand, a legacy and a platform.
 In this episode you’ll hear:
What Happens When Being an Athlete Is No Longer Your Identity? | Kianna Smith
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What happens when a McDonald’s All-American, Final Four competitor and WNBA draftee steps off the court and into the boardroom? In this episode of the Elevate Collection, we talk with Kianna Smith about identity, reinvention and the business of sport.
In this episode, you’ll hear:
How Kianna’s upbringing — as the daughter of a Division I coach and a Korean-American mother — set the stage for her mindset.The overseas career in Korea, reconnecting culture, and what playing abroad taught her about self-reliance.Her pivot from full-time athlete (W...How You Build a Major League Sports Brand | Tom Braun, LA Galaxy
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In this episode, Tom Braun, the president and COO of LA Galaxy, discusses his transformative leadership journey since 2023, focusing on enhancing the fan experience, community engagement, and youth development. He emphasizes the importance of authenticity in leadership and the need to continually innovate to keep fans engaged. Tom also highlights the intersection of sports and entertainment in Los Angeles and shares his vision for the future of the club, especially with the upcoming World Cup.
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