The Private Practice Success Podcast
Private Practice Specific Business Coaching, Mentoring & Consulting for Allied Health Business Owners.
91. 5 Tips for Running Successful Groups in Private Practice
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In Episode 91, Gerda shares with you her 5 best tips for running a successful group program in your private practice.
If you’ve ever spent hours planning a group, organising the clinician, sorting out all the details and promoting it here, there and everywhere, only to have barely anyone sign up, then you will understand the frustration that comes with this experience.
So, what makes the REAL difference then between a group that works and one that flops..?
Well, there’s lots! So definitely join Gerda in today’s epis...
You're Not Going Broke Today & That's the Problem
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In Episode 90, Gerda shares how the decisions you're making today might be slowly pushing your practice towards going broke.
Because most allied health practices don't become financially unviable because of one catastrophic event. Instead, it's often the accumulation of small, seemingly reasonable decisions made over months and years.
Agreeing to pay a clinician more than your business can afford. Putting off that overdue fee increase. Waiving a few cancellation fees. Allowing billable KPIs to not be met, week after week after week.
Each decision seems harmless enough at...
89. Why You’re Busy All the Time But Still Not Getting Anywhere
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In Episode 89, Gerda explores a frustration experienced by many a practice owner.
It’s that feeling of being busy all the time, but STILL feeling like you're getting absolutely nowhere.
Does this sound familiar?
You sit down with a plan for the day, then an email catches your eye, you spot a new idea worth exploring, or you find yourself down a rabbit hole of business advice. Before you know it, the day’s flown by, your to-do list is still waiting, and you’re no closer to where...
88. The Front Desk Objection List: 1 Tool that will Fix 5 Problems
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In episode 88, Gerda introduces you to one of the simplest yet most powerful tools she uses in her own psychology practices: The Objection List.
When enquiries aren’t converting into bookings, most practice owners make one of two assumptions: we need more marketing or our admin team needs to get better at converting.
But without the right data, both are just guesses - and potentially expensive ones at that.
An Objection List captures the real reasons prospective clients choose not to book - giving you inc...
87. Why Every Practice Needs a Business Assessment
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Register for the Private Practice Business Assessment happening on Thursday, 29 October 2026 - CLICK HERE.
In Episode 87, Gerda is asking you to stop for a minute and have an honest look at your practice.
It’s the end of September, there’s only one financial quarter left in the year, and before you know it, December will be here. Which makes now a good time to stop and ask yourself:
How is your business actually going?
Not the “yeah, it’s fine” a...
86. Finding the RIGHT Business Model for your Group Practice
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In Episode 86, Gerda looks at one of the big decisions you’ll face when building a group private practice: Choosing your Business Model.
There are plenty of options, and plenty of opinions about which one is ‘the best’, but what works for someone else’s practice might not be the right fit for yours.
So, how do you work out what actually makes sense for YOU?
In this episode, Gerda breaks down the 4 main business models used within Australian allied health private practices, including...
85. Diversification of Revenue: My Practice Numbers
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In Episode 85, Gerda is asking a very important question:
What would happen if your biggest revenue stream disappeared tomorrow?
It’s a question every practice owner should be asking. Whether you rely heavily on NDIS, Medicare, WorkCover or any other referral source for that matter, Gerda’s message is simple: if your practice relies too heavily on one revenue stream, you’re putting your business at risk.
And, if recent industry changes have taught us anything, it's that things can change super fast.
So, what can you...
84. 3 Pieces of Bad Advice Keeping Practice Owners Overworked, Overwhelmed & Underpaid
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In Episode 84, Gerda is calling out three pieces of business advice that we as practice owners hear ALL the time:
Need more money? Just get more clients, right?
Can’t recruit? Just pay more, right?
Not making much profit? At least you’re breaking even, right?!
But…..what if these ‘solutions’ are actually what’s keeping you stuck?
In this episode, Gerda challenges these three pieces of advice that she believes are contributing to a cycle so many practice owners find themselves in, that is, being overwo...
83. Future-Proof Your Practice, Because What got you Here, Won't get you There
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In Episode 83, Gerda is asking you to do something that, as a busy practice owner, you probably don’t do nearly enough…
ZOOM OUT.
Yep. It is time to get your head out of the daily grind for a minute, to climb to the top of the mountain, and actually LOOK at what’s happening around you.
In this episode, Gerda takes a big-picture look at the allied health industry and the major forces shaping private practice right now. From changes in funding streams and rising...
82. From Business Burnout to Business Freedom: Interview with Tahnee Witt
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In Episode 82, Gerda sits down with Tahnee Witt from ReachLife to talk about something so many practice owners struggle with:
How do you grow your practice, without burning yourself out?
Tahnee shares the mindset shifts, uncomfortable decisions and lessons that helped her move from “I have to do everything myself” to actually feeling confident in her role as a business owner and, most importantly, creating a practice that gives her more choice, freedom and time back.
In this Episode, you will learn (among others):<...
81. Is Private Practice Really Worth It, Given Everything Going On Right Now...?
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Episode 81, is a VERY different kind of conversation. This isn't an episode about the latest strategy, a new framework, or another list of things you should or could be doing in your practice.
Instead, it's about the question so many practice owners are asking themselves right now and that is ...
Is private practice REALLY worth it?
So, if you've ever caught yourself thinking, "Maybe it would be easier to just go back to solo practice.." or "I'm not sure I can keep doing this..." ... then...
80. Before You Go Into Business With a Team Member, Listen to This
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In Episode 80, Gerda answers the intriguing question often faced by practice owners, being: Should I go into business with a team member?
It’s a situation that can feel like a natural next step. You have someone incredible on your team, someone you trust, someone who just gets it, someone who understands your vision… and, suddenly you find yourself thinking…
“Could we build something bigger, together?”
And while that idea can be incredibly exciting (because who wouldn’t love having someone by their side who shares the journey?), mo...
79. The Static Diary: The Secret Sauce to my Personal Private Practice Success
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In Episode 79, Gerda shares one of her biggest “behind-the-scenes” success tools. A tool she’s relied on since 2012 and credits as a major contributor to her personal and business growth: The Static Diary.
If you've ever finished a day wondering where the time went, constantly feel like you're reacting instead of leading, or can't seem to find time to work on your practice, this episode is your invitation to stop guessing what you should be doing each day and start creating the space to actually work ON your practice, not ju...
78. The HR Advice ChatGPT Can't Give You | Interview with Melissa Langton
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In Episode 78, Gerda explores one of the biggest challenges practice owners face as they grow their teams: navigating HR with confidence.
Let’s be honest… HR can feel overwhelming. From changing legislation and compliance requirements to managing people, expectations, and workplace culture, it’s easy to find yourself tempted to type a HR question into ChatGPT (or ask a Facebook group) hoping for a quick answer, while still lying awake at night wondering, “Am I doing this right?”
So, how do you create a workplace that ACTUALLY supports your team, prot...
77. Build an AI Marketing Assistant that Actually Sounds Like You | Interview with Nina Huchthausen
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In Episode 77, Gerda explores one of the biggest conversations facing private practice owners right now: AI and what it means for your practice.
With so much noise, excitement, and uncertainty around AI, it’s understandable if you’re feeling a little unsure about where to start (and let’s be honest… there’s a LOT of “AI advice” out there right now). And you’re probably thinking….Do you embrace it? Ignore it? Experiment with it? And how do you make sure you’re using it in a way that actually support...
76. The Simple Exercise that could Save your Practice Thousands
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In Episode 76, Gerda kicks off the new financial year with a look at what’s changing for private practice owners from 1 July 2026, and why business finances can’t be something you just “get to later”.
Maybe your practice looks fine on the surface, but the numbers feel messy or unclear. Or maybe you already know things are getting tighter, but avoiding your expenses feels easier than dealing with it.
Either way, Gerda’s message is simple: AVOIDING IT, DOESN’T FIX IT… it just kicks the can down the road.
So...
75. Why '100% Utilisation' Is Actually a Red Flag
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In Episode 75, Gerda unpacks one of the most commonly used (and most commonly misunderstood) terms in private practice, being utilisation rates. If you’ve ever heard this concept mentioned and thought, "hang on… are we actually all talking about the same thing?”, then this episode is for you.
Across allied health, the definition of utilisation rates can vary depending on your discipline, business model, and even how your team uses the term internally (and yes… this is often where confusion starts). In this episode, Gerda breaks down why those differences exist, how they...
74. The 10 Green Flags That Tell Me Your Practice Is Ready for Google Ads
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In Episode 74, Gerda tackles one of the most talked about (and often misunderstood) growth tools in private practice being Google Ads.
More and more practice owners are asking the same question….
“Are Google Ads actually worth it?”
This episode cuts through all of that noise and gets straight to what actually matters, with Gerda sharing her perspective on when exactly Google Ads can be an incredibly EFFECTIVE growth tool and when it can quickly become an EXPENSIVE mistake.
Gerda breaks down the 10 key signs that show when...
73. You Don’t Need More Busyness - You Need a Business Break-Through
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In Episode 73, Gerda speaks directly to the practice owner who knows deep down that ‘business as usual’ isn’t working anymore.
Consider this…. Maybe your practice is ticking along, but it’s not really growing. Your revenue, profit, client numbers and even your personal income just feels like it's stuck. Yes, it might look ‘fine’ from the outside, but (again) it’s not growing.
Or maybe you’re on the other end of the spectrum. Here you are flat out, constantly dropping the ball, feeling like you’re the bottleneck in your bu...
72. Where to Find NEW Clients...?
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In Episode 72, Gerda answers a question that’s on the mind of so many practice owners right now, especially with the cost-of-living pressures affecting client demand and this question is:
Where do I Find NEW Clients…? (Yes, NEW in capital letters.)
This episode was sparked by a brilliant question from a group practice owner inside Gerda’s Facebook community who asked...
“How do companies currently advertise their services, and where do families actually find you?”
Needless to say, if you’ve got open spots in your diary ri...
71. The Difference between 'Contributions to OPEX' and 'Profit' and Why This Matters
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In Episode 71, Gerda breaks down two financial concepts that practice owners often confuse, and how that misunderstanding can quietly sabotage your pricing, team pay decisions, and long-term sustainability.
She unpacks the difference between “Contributions to OPEX” and “Profit” and why knowing the distinction can transform the way you run your business, especially in the current economic climate.
In this Episode, you will learn:
The difference between “Contributions to OPEX” and “Profit”Common misconceptions around what actually happens to practice Revenue.A simple framework for understanding the flow of money wi...70. How Much Should I Pay Myself as the Practice Owner?
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In Episode 70, Gerda tackles a question so many practice owners wonder about but almost nobody talks about out loud: How Much Should I Pay Myself as the Practice Owner…?
This episode was sparked by a brave (and very real) question Gerda was asked recently and while it can feel uncomfortable to talk about, it's a very important conversation to have.
In this insightful conversation, Gerda shares what she’s seen practice owners pay themselves in the real world, why owner pay is often the first thing to disappear when margin...
69. The Q1 Reality Check: Are you where you said you'd be?
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In Episode 69, Gerda invites you to pause, reflect, and take a hard but necessary look at the first quarter of this calendar year. If January started with big intentions but you have since found yourself pulled back into the day-to-day of clients, team challenges, and everything else going on, this episode is for you.
Gerda holds up the mirror and walks you through a powerful Quarter 1 audit to help you get honest about what’s working, what’s not, and what needs to change before another quarter slips by. This isn’t a spr...
68. The Hidden Revenue Engine in Your Private Practice
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In this episode 68, Gerda challenges one of the most common assumptions in private practice and reveals the often overlooked driver of sustainable growth, profitability, and client experience, being your admin team.
While most practice owners focus on increasing fees, hiring more clinicians, or ramping up marketing, Gerda unpacks why none of these strategies will deliver consistent results without a high-performing front desk team supporting them. Your admin team isn’t just answering phones - they are the engine room of your business, influencing conversions, protecting revenue, and safeguarding compliance.
...
67. How to Network Effectively, Even if You're an Introvert
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In Episode 67, Gerda dives into the art of networking for allied health practice owners, so if walking into a room full of strangers feels like your worst nightmare, then this is most certainly is the episode for you.
As a self-proclaimed introvert, Gerda shares her own experiences and frameworks for connecting with referral sources in a way that feels authentic, outcome-focused, and completely non-salesy.
In this Episode, you will learn (among others):
Why networking is about building relationships, not just handing out business cards.The three m...66. Credibility VS Authority: The Missing Link in your Marketing
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In Episode 66, Gerda gets straight to the heart of why so many practice owners struggle to fill their books, even when they feel like they are “doing all the right marketing things”.
Unfortunately, many practice owners don’t even realise that there is a missing link in their marketing strategy. Cue… Credibility Marketing VS Authority Marketing.
So, if you’ve ever wondered why being qualified, experienced, and trustworthy isn’t enough to create demand (and why your phone still isn’t ringing), then this episode is for you.
In this Ep...
65. Leading Through Uncertainty
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Irrespective of whether you’re a solo or a group practice owner, uncertainty is part of the allied health business landscape. Cue funding changes, policy shifts, a lingering cost of living crisis and the multitude of unexpected curveballs life throws your way.
This episode isn’t about theory - it’s a practical, real-world guide to leading yourself and your team when the path ahead is foggy and the stakes feel high.
In this Episode, you will learn (among others):
Why uncertainty is a normal part of privat...64. The 5 Most Important People in the Life of a Practice Owner
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In Episode 64, Gerda unpacks a truth every private practice owner needs to hear: It really does take a village to build a sustainable, thriving business. If you’ve ever felt like you’re carrying the weight of your practice on your own shoulders, juggling clinicians, being the CEO, HR, bookkeeper, and everything in between, this episode is your permission (and blueprint) to stop going it alone.
Gerda shares how the right support team can help practice owners move from overwhelmed operator to confident, strategic CEO. Discover how to build your “top of the...
63. More Clients, More Team, But Less Freedom? Here's Why...
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In Episode 63, Gerda gets real about a dilemma so many private practice owners face in that is: More Clients, More Team... But Less Freedom.
If you started your practice for flexibility and freedom, but now find yourself with a bigger team, a fuller diary, and even less time and headspace than before, then this episode is for you.
Gerda unpacks why simply adding more clients and hiring more clinicians doesn’t automatically create the freedom you dreamed of (and why it often does the opposite).
Ger...
62. Marketing & Branding in Private Practice: What to Do & When
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In this episode, Gerda breaks down the difference between marketing and branding (spoiler alert: they’re not the same!), why they both matter and most importantly how to know which one your business needs right now, depending on your stage of growth and your goals for the next 12 months.
Gerda shares why marketing and branding in allied health isn’t about chasing algorithms, being pushy, or doing things that feel misaligned. Instead, she reframes it as a purposeful extension of the care you already provide and shows you how to use it t...
61. Remuneration Roulette: Why Guessing What to Pay Your Team is Costing You More Than You Think
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In Episode 61, Gerda tackles one of the most stressful and high-stakes challenges for group private practice owners being: Remuneration.
If you’ve ever felt a wave of panic when a clinician asks, 'So, what’s the pay?' or found yourself trawling Facebook groups, job ads, or just 'going with your gut' on salaries, then this episode is for you.
Gerda breaks down why most practice owners are playing remuneration roulette where they are making emotional, scattered, and comparison-driven decisions that can quietly wreck the profit, sustainability, and s...
60. Salutogenesis: In Treatment & In Business
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In Episode 60, Gerda explores a powerful concept that can transform both your clinical work and your business: Salutogenesis - the science (and art) of moving from 'dis-ease' to 'health-ease and how understanding and applying Salutogenesis can double your potential client base.
Gerda breaks down what Salutogenesis is, why it matters, and how it applies far beyond the therapy room. You’ll hear why it’s simply not enough to just help clients reach an 'absence of symptoms' and how aiming for true wellbeing creates better outcomes, stronger retention, and a more...
59. Delivering a 10/10 Client Session
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In Episode 59, Gerda dives into something every clinician cares about, being how to deliver a 10/10 client session - every single time.
This is important because although the actual session is only one part of the broader client experience and client journey, it’s the part that the client remembers most saliently.
In a market where competition is increasing and tech and AI are becoming more common, the quality of the human experience that gets delivered in-session is becoming one of the biggest differentiators your practice will have.
<...58. Busting the 10 Biggest Myths about Group Private Practice - PART 2
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In Episode 58, Gerda continues busting the 10 Biggest Myths about group private practice.
If Part 1 in Episode 57 stirred something for you, then get ready because these next five myths go even deeper. This episode is less about spreadsheets and structures, and a lot more about identity, confidence, leadership, and the permission you give yourself (or don’t give yourself) to build a group practice that actually works.
Gerda unpacks the beliefs that keep capable clinicians playing small, choosing “safe” options that quietly cap their growth, and hesitating because of fear, impost...
57. Busting the 10 Biggest Myths about Group Private Practice - PART 1
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In Episode 57, Gerda busts the first 5 of the 10 Biggest Myths about Group Private Practice.
Why? Because right now there is so much misinformation floating around in the allied health industry and it’s keeping incredibly capable clinicians and practice owners stuck, overwhelmed, and on track to burnout.
If you’ve ever considered building a group practice (or you’re already in one and quietly thinking, what the hell have I done?) then this episode will help you separate myth from reality.
Gerda shares what she knows to be true...
56. 3 Reasons Your Team Sucks (and it's not what you think)
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In Episode 56, Gerda tackles one of the most common and probably most frustrating challenges in allied health private practice being: when it feels like your team sucks!
With her trademark honesty (and a little humour), Gerda unpacks why nine times out of ten it’s not your people who are the problem - it’s the way they’re being managed and led.
This episode is an important invitation to look in the mirror, take ownership, and fix the real cause of underperformance, so you can build a team that’s a...
55. Three Reasons Why you will Never have a Self-Running Practice
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In Episode 55, Gerda gets real about what’s holding so many practice owners back from building the self-running business they dream of.
With her signature honesty and a dose of tough love, she unpacks the three big reasons most practice owners never achieve true freedom and why it’s not about working harder, hiring more, or just wishing things were different.
Gerda shares her own journey to a self-running practice and explains what it actually takes to step away from the day-to-day - without everything falling apart.
In...
54. How Smart Practice Owners Plan their Year & Why They do it in January
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In Episode 54, Gerda reveals why January - not December - is the secret weapon for smart, sustainable business planning in private practice. She shares her own experience of ditching frazzled “December brain” for the clarity and creativity that only a well-rested January can bring.
You’ll discover why most practice owners start the year already behind, how reaction mode keeps you stuck, and why planning all by yourself rarely works. Instead, Gerda recommends and unpacks the power of a facilitated, intentional planning process - one that’s realistic, energising, and designed for the...
53. Private Practice for Dummies
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In Episode 53, Gerda strips private practice back to basics and reminds us that simplicity is often the secret to success.
Inspired by the iconic “For Dummies” series, Gerda uses humour and real talk to break down what actually matters in running a thriving group practice (no complicated jargon or overwhelming checklists required).
You’ll discover the three essential elements every private practice needs, how they work together, and what goes wrong when you neglect any one of them.
Plus, she shares the three behaviours that separate sustainable, successf...
52. 3 Reasons Why Your Diary is Still Not Full
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In Episode 52, Gerda unpacks the three core reasons why your diary is still not full and why “just do more marketing” is almost never the whole answer.
Whether you run a solo practice or a growing group practice, empty appointment slots create stress, cash flow pressure, and, over time, burnout. This episode is all about diagnosing the real problems, so you can finally fix them.
More specifically, Gerda walks you through the full client journey - from enquiries, to front desk conversations, to clinical engagement - and shows you exact...
