FMCG Weekly
Welcome to FMCG Weekly, your go-to podcast for the most insightful trends and innovations in the fast-moving consumer goods and retail industries across the UK and Europe.Each week, we scan the latest news from the UK, France, Germany, the Benelux, Scandinavia, the US, and beyond, cutting through the noise to deliver the most relevant stories for industry experts and senior managers. A note about our voices: We use AI narration technology to bring you this content. Subscribe to FMCG Weekly today and never miss the trends driving the future of FMCG and retail!
Who Really Won the World Cup at the Checkout?
The World Cup delivered FMCG sales uplifts across markets, but the underlying sources differed dramatically. UK beer and supermarket sales surged, France saw match-dependent spikes, US growth concentrated in host cities, Germany benefited from extreme heat, Norway recorded strong beer growth, while Dutch campaigns added little corrected market growth. The key RGM lesson is that uplift is not automatically incremental or profitable. Sales may come from category expansion, competitive switching, retail or channel switching, cannibalisation, subsidised baseline, value upgrading or stockpiling. Businesses should therefore evaluate where growth came from, not simply how much they sold, before declaring an activation...
How Rafa Oliveira Turned Around JDE Peet’s
Heineken appointed a new CEO. It is Rafael Oliveira’s and this episode examines JDE Peet’s turnaround under his leadership as a case study in modern FMCG revenue management. Facing severe coffee inflation, Oliveira shifted the business away from promotional dependency, range proliferation and volume chasing, toward disciplined pricing, portfolio pruning, stronger brands and local price-pack architecture. The headline profit improvement looked modest, but the source of business P&L shows a spectacular clean-up of subsidisation, stockpiling and cannibalisation. The lesson for FMCG leaders is clear: value comes from defending profitable baseline demand and investing only in truly incr...
How to win the World Cup?
This week on FMCG Weekly: how to win the World Cup. The tournament grows the battleground categories substantially, but the growth comes from base demand, not your promotion, and because everyone discounts at once, the deals largely cancel. You promote not to win, but to avoid the decremental loss of sitting out. The real opportunity is the open goal: adjacent categories like dips, mixers and ice that ride the same occasion uncontested. Capture demand before it perishes, load the pantry before kick-off, know whether the event is yours to win, and spend where it grows the brand, not merely...
The Rise of Personalised Pricing in Grocery
This week examines the rise of personalised pricing across FMCG and grocery, and the regulatory and trust pressures now constraining it. We separate rules-based, dynamic and personalised pricing, and explain why retailers route personalisation covertly through loyalty schemes rather than visible shelf surges. We cover the United Kingdom's dual-pricing model and the competition authority's verdict, then contrast approaches at Albert Heijn, REWE and Carrefour, and the supplier response from Nestlé, Coca-Cola and a new cross-industry measurement alliance. We close with tightening regulation on both continents, the centrality of consumer trust, and the coming world of double-sided algorithmic commerce between r...
What We Learned Reading Every Major FMCG Q1 2026 Report
Q1 2026 marked a turning point for global FMCG. Across twenty-one of the largest players — from Nestlé and Unilever to AB InBev, PepsiCo and Reckitt — pricing has decelerated and volume is back as the principal growth engine. The new RGM frontier is mix: premium brands, pack architecture, energy and zero-sugar variants, and channel shifts to out-of-home. PepsiCo's Frito-Lay cut US snack prices for the first time in years. Mondelēz exposed the ceiling on chocolate pricing. Emerging markets are now growing two-to-three times faster than developed. And with cost inflation returning in H2, a more disciplined pricing cycle is coming.
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AB Inbev, Amazon, McDonald’s and the Battle for the "Shaky Consumer"
AB InBev has broken an 11-quarter volume slide by pivoting from brewery acquisitions to an "organic growth algorithm," concentrating 70% of its marketing on a few "megabrands." In Europe, retail sales have dipped 0.1% as energy shocks from the Iran conflict suppress consumer confidence. Meanwhile, Amazon has launched a massive price offensive in the UK, undercutting the "Big Four" on 65% of comparable grocery SKUs. Finally, McDonald’s and Burger King are leveraging value-based menu strategies to maintain volume amidst a tightening consumer economy.
FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue gro...
Coca-Cola’s Post-Inflation Growth Playbook
Coca-Cola’s first-quarter results show a shift from price-led growth toward architecture-led growth. Organic revenue rose 10 percent, volume grew 3 percent, and EPS guidance improved, but the strategic signal is in pack design, affordability, cold availability, and occasion-based innovation. The 1.25-liter bottle and mini cans show how Coca-Cola is addressing pressured consumers without relying mainly on discounting. For FMCG leaders, the key question is whether growth is truly incremental or driven by cannibalization, subsidized loyalty, or stockpiling. The next RGM advantage will come from source-of-business clarity, disciplined pack roles, and precise execution.
FMCG Weekly - News and tr...
From Clubcard to Discounters: Who Owns Value Now?
Tesco’s strong results, affluent shoppers moving into discounters, and the decline of traditional budget ranges. Tesco shows how modern retail advantage now comes from an integrated system of price, loyalty, media, digital fulfilment, AI, and premium own label. At the same time, higher-income consumers are becoming selectively frugal, saving on low-joy essentials while still spending on experiences and chosen indulgences. Meanwhile, explicit value tiers are shrinking because retailers increasingly deliver value through ecosystems rather than just cheap ranges. For FMCG leaders, value is not disappearing. It is becoming more personalised, data-led, and strategically contested.
FMCG We...
Inside the McCormick-Unilever Mega-Merger
This week’s podcast examines the landmark $66 billion merger between Unilever’s food business and McCormick, a deal creating a $20 billion revenue "flavor powerhouse." Structured as a reverse Morris trust, the agreement sees Unilever pivoting toward beauty and personal care after a century in food, while McCormick significantly scales its global footprint. We also analyze Nestlé’s response to a 12-ton KitKat heist in Italy. By utilizing humor and viral engagement, Nestlé turned a supply chain crisis into a PR victory, providing key lessons for executives on brand voice, spontaneity, and the rising risks of cargo theft.
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Can a Focused Unilever Match P&G and L'Oréal?
This episode analyzes Unilever’s potential divestiture of its food division, valued at over €30 billion, to McCormick & Company. This move would be a fundamental shift toward a pure-play beauty and personal care model, aimed at eliminating the "conglomerate discount" and matching the valuation multiples of peers like P&G. While the food division remains profitable with a 22.6% operating margin, its 2.5% growth lags behind the 4.7% seen in Personal Care. We benchmark Unilever’s RGM capabilities against L’Oréal and P&G, highlighting the role of AI in driving "Desire at Scale" and the risks of stranded costs during this massive t...
From Punk to Pennies on the Dollar. BrewDog, Tilray, and the "Great Narrowing"
BrewDog, once valued at $2.7 billion, sold out of administration for £33 million. This week, we examine what Tilray's acquisition of the brand tells us about a deeper structural shift in FMCG. The industry's biggest players, such as Unilever, Nestlé, and Keurig Dr Pepper, are shedding categories, demerging divisions, and concentrating on a handful of power brands. Meanwhile, a new type of lifestyle conglomerate is doing the opposite, buying distressed assets to build cross-category platforms. We explore why both strategies depend on the same thing: disciplined revenue growth management. Plus, how retailer pushback on pricing is changing the rules of supplier ne...
Amazon bigger than Walmart, Carrefour's strategy and Nestle divestures
This week’s episode analyzes a major structural realignment in the FMCG and retail sectors. Nestlé is divesting its ice-cream and water businesses to focus on coffee, petcare, and nutrition under CEO Philipp Navratil, amid an infant-formula recall crisis. Carrefour is implementing a 2030 strategy focused on France, Spain, and Brazil, exiting underperforming European markets. Most significantly, Amazon has officially surpassed Walmart in annual revenue ($716.9B vs $713.2B), marking a historic shift in retail dominance. Walmart is countering by targeting high-income shoppers and expanding its advertising business, while Amazon scales rural same-day delivery and grocery infrastructure.
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The End of Price-Led Growth
This episode of FMCG Weekly examines the structural shift from price-led growth to Real Internal Growth (RIG) in 2026. With global volume growth stalling at 0.9% and private label penetration hitting 40%, the "pricing ceiling" has been reached. We analyze how leaders like PepsiCo, Nestlé, and Coca-Cola are utilizing "right-sizing" and occasion-based Price Pack Architecture (PPA) to drive volume. A key focus is the shift from gross promotional lift to "Source of Business" logic—decomposing volume into incrementality, cannibalization, and stockpiling—and the emergence of "failure rebates" in manufacturer-retailer negotiations to ensure mutual value creation.
FMCG Weekly - News and t...
When Price Increases Stop Working
In 2026, FMCG growth is shifting from broad price increases to a multi-lever RGM approach. Prices can still rise, but investor and retailer scrutiny now targets mix quality, volume resilience, and brand trust. Winning strategies prioritize Real Internal Growth, mission-led price-pack architecture, and transparent right-sizing over shrinkflation. Promotions are returning, but must be precision tools optimized for net incrementality, not blunt discounts that erode baselines. Trade terms are evolving toward performance-based joint business planning, while retail media and AI shopping agents reshape discovery and conversion.
FMCG Weekly - News and trends curated by Accuris, the leading independent c...
How to Survive Price Negotiations in 2026
This episode of FMCG Weekly examines the evolution of price negotiations in 2026, focusing on the shift from cost-plus models to data-driven, category-focused strategies. Matilda, the A.I. host, provides a detailed analysis of best practices for senior executives, emphasizing the importance of quantifying shopper resilience and using switching models to project category growth. Through case studies involving Mars, Nestlé, and PepsiCo, the podcast illustrates the risks of protracted delistings and the power of brand equity. The text concludes with a strategic framework for C-suite leaders to navigate retailer relationships while securing essential margin adjustments in a post-inflationary market.
Davos 2026 for FMCG: AI, Tariffs, and the New Consumer
This week’s episode analyzes four critical themes from the World Economic Forum in Davos (Jan 19–23, 2026) and their implications for Revenue Growth Management. First, we examine the "AI Profitability Gap," emphasizing the need to move from operational efficiency to predictive pricing models. Second, we explore the "Fractured Economy," where declining brand loyalty necessitates a rigorous analysis of volume sources to avoid cannibalization. Third, we discuss the "Time over Price" shift, where convenience commands a premium over pure volume deals. Finally, we address the return of tariff volatility, highlighting the urgent need for agile, scenario-based pricing strategies to protect margins.
Lidl, Hershey and Lindt’s 19% Price Hike
This week’s episode analyzes three distinct strategies in the FMCG sector amidst high cocoa prices and inflation. We examine Lindt & Sprüngli’s robust financial results, where a 19% price increase drove 12.4% organic growth despite a significant drop in volume, highlighting the risks of premium pricing power. We contrast this with Hershey’s aggressive 20% marketing budget increase aimed at revitalizing its flagship brand and reducing reliance on seasonal sales. Finally, we discuss Lidl France’s strategic exit from TV advertising due to restrictive government regulations, signaling a major shift of ad spend toward digital platforms.
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The Victoria's Secret Trap: Why the Grocery Aisle Needs a Promo Reset
Victoria’s Secret’s announced today a successful pivot to fewer discounts (+9% sales, improved margins). At the same time the grocery sector in the UK descended into a promotional price war to combat inflation. We analyze the "Post-Promotional Paradox" facing FMCG executives: as the post-COVID pricing power fades, the traditional reflex to buy volume with trade spend is losing steam. Citing data from Accuris and Circana, we explore how 94% of promotions fail to grow category value, often resulting in cannibalization and subsidization. We detail how leaders like Unilever and Nestlé are escaping this trap through "Zero-Based Planning" and innovation, while...
Retail Media Update: News, Trends, and Measurement Challenges
The retail media landscape is facing a reality check, with optimism dropping due to difficulties in proving incremental sales. While retailers from Morrisons to Walmart rush to implement digital screens and AI-driven ad formats to boost commercial income, fatigue is setting in. In contrast, Costco succeeds by ignoring the hype, prioritizing membership value over monetization, and integrating media directly with merchandising. Meanwhile, FMCG manufacturers face a "jungle" of inconsistent metrics and isolated dashboards that prevent cross-retailer comparisons.
FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy f...
Decision Framework for Christmas and End-of-Year Promotions
In this special episode of FMCG Weekly, we unpack a structured decision‑framework for Christmas and end‑of‑year promotions tailored to FMCG senior executives. We cover twelve critical questions—from category expandability and market position to visibility, discount depth and supply‑chain readiness—to guide promotional strategy away from mere volume toward margin‑generating growth. By aligning mechanics with gifting and consumption missions, securing visibility, and using analytics (including Source of Business® decomposition), brands can protect equity, avoid value traps and win premium missions during the festive period. A disciplined, strategic approach turns the busiest window of the year into an op...
Walmart’s CEO is Stepping Down. Here’s What Many Get Wrong About Its RGM Strategy
With CEO Doug McMillon stepping down, we analyze the sophisticated RGM machine he built at Walmart. The "people-led, tech-powered" model, funded by its ad business, uses an EDLP strategy to build trust and create demand stability. This structurally avoids the "hidden costs" of "Subsidised Base" and "Stockpiling" that plague "Hi-Lo" rivals. Walmart's tiered private label portfolio—from "Great Value" to "Bettergoods"—is a masterclass in managing "Downgrading" and driving "Upgrading." New CEO John Furner signals a disciplined continuity of this data-driven strategy.
FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for reve...
9.4% Promo Spike in the UK, Red Bull's Antitrust Probe; The Italian Pasta War
This week, UK grocery promotions surged 9.4% , a desperate move in a market where 94% of promos fail to add category value. This masks a "hidden cost" , as retailers like Asda see sales collapse 3.9% while shoppers flock to premium own-label. We also cover the EU antitrust probe into Red Bull, alleging it "misused its role as a category manager" to block rivals. Finally, we analyse the 107% "trade-killing" tariff on Italian pasta , and the explosive allegation that a competitor with Italian ties orchestrated the move.
FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for r...
Kimberly-Clark’s acquires Kenvue: a Revenue Management Move
Today, Kimberly-Clark announced it buys Kenvue. It is actually investing in a Revenue Management transformation. In this week’s episode, we unpack why this $48.7 billion deal isn’t about scale, but about injecting a disciplined Revenue Growth Management (RGM) engine into a very different commercial DNA. From pricing architecture and promotion ROI to pharmacy expansion and digital bundling, the stakes are high. Can Kimberly-Clark’s data-driven machine unlock more value from Tylenol, Listerine, and Neutrogena than Kenvue ever could? Or will it expose the limits of capability transfer?
FMCG Weekly - News and trends curated by Accuris...
The Halloween Hall of Promotional Horrors!
In this ghoulishly good Halloween special of FMCG Weekly, we dig up five bone-chilling promo disasters that left profits six feet under — from Heinz’s saucy domain debacle to supermarket schemes that fed on their own categories like retail cannibals. But fear not, brave marketer! After the screams come the schemes: we share eight exorcism-level strategies to banish cannibalisation and raise your ROI from the dead. Armed with Accuris' monstrously massive benchmark database, this episode gives every FMCG exec the garlic, stakes, and data they need to survive the dark arts of trade planning. Because not every sales spike is a...
Why Nestlé’s RGM Strategy Hit a Wall
Nestlé is shedding 16,000 jobs to pivot from a pricing-led growth strategy to a data-driven, mix-optimized revenue model—abandoning brute-force RGM in favor of AI-powered capabilities and premium portfolio management. This transformation reflects a broader FMCG trend toward intelligent, leaner growth engines. Meanwhile, L’Oréal has acquired Kering’s beauty division, including the luxury fragrance brand Creed, in a €4 billion deal. Kering, facing mounting debt and Gucci underperformance, exits beauty to refocus on core fashion assets.
For a full comparison of Nestlé, Unilever, Danone, and Mondelez’s RGM strategies and capabilities, visit: www.accuris.com/blog
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Seven Seconds to Win: Inside P&G’s Shelf Strategy
This week's episode looks at how P&G is redefining brand relevance with a focus on the critical seven seconds at the shelf. Amazon is reshaping the grocery category with its expansive new private label, Amazon Grocery, targeting affordability without sacrificing quality. Meanwhile, Constellation Brands is responding to falling beer consumption with a sharp focus on price pack architecture and logistics optimization.
FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management
Aldi Changes Its Branding Strategy: A Shift That Redefines Private Label
Aldi is undertaking its most significant branding transformation in the U.S., moving from a fragmented “phantom brand” model to a unified, masterbrand-led architecture. With over 90% of its products being private label, Aldi will now put its name front and center, signaling trust, quality, and value. This pivot aligns with rising consumer confidence in private labels and positions Aldi to compete more directly with retail giants like Walmart and Kroger. The shift promises improved marketing efficiency and brand clarity but carries risks of reputational contagion and customer alienation. It’s a bold, strategic move tailored for growth in a high-s...
News from Amazon, Heineken, Haribo, and Asda
This week’s episode of FMCG Weekly dives into Amazon’s exit from its UK Fresh stores and strategic pivot to online grocery. We examine Heineken’s $3.2 billion acquisition in Central America as a move to offset declining Western demand. Haribo’s laser focus on gummy production shows how single-product strategies can deliver scale and agility. Meanwhile, Asda’s upcoming supplier conference signals a potential wave of brand delistings, reminiscent of its earlier range culls. The episode provides deep strategic takeaways for senior FMCG leaders navigating retail disruption, channel shifts, and consumer behaviour changes across the globe.
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The Hidden Costs of Promotions
The Accuris Source of Business® framework shifts promotion analytics from simplistic gross volume uplift to a richer, profit‑centred model. It reveals which sales are truly incremental—competitive switching, category expansion, upgrading—and which destroy value through subsidisation, cannibalisation, downgrading, or stock‑piling. Strategic application means designing promotional portfolios with distinct objectives (offensive vs defensive), tailored promotion mechanics, and segment‑based premiumisation strategies. Case studies show that businesses can stop losing margin under the guise of volume, improve net profit, and strengthen their position with retailers. Ultimately, the Source of Business® framework gives CPG leaders clarity: grow not just bigger, but...
Revenue Growth in a Cup: How Keurig and JDE Plan to Win
This special edition of FMCG Weekly dives into Keurig Dr Pepper’s $18 billion acquisition of JDE Peet’s, a move that reshapes the global coffee and beverages categories and creates the largest pure-play coffee company. We explore the strategic implications of splitting into two focused businesses, assess the RGM opportunities through value-per-serve, premiumization, and smart promotions, and highlight Accuris’s perspective on zero-based revenue planning and the power of the “Source of Business (R)” methodology. This episode unpacks what this merger means for competition, pricing, and innovation—and why this could be a pivotal moment in FMCG revenue strategy.
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From Pricing Pivots to Snack Diplomacy: Kellanova, Hershey and Mondelez
This week, FMCG Weekly explores Kellanova’s strategic pivot back to traditional pricing and promotions as volume growth returns, highlighting the company’s focus on flexible price-pack architecture and consumer-aligned activation. We analyze Europe’s renewed food inflation, driven by global volatility, labour cost hikes, climate impacts, and regulatory transitions. Finally, we go behind the scenes of Hershey and Mondelez’s secretive, technically challenging Reese’s-Oreo collaboration — a two-year project balancing brand integrity, ingredient complexities, and fan expectations. In 2025’s high-cost, cautious-consumer market, the ability to innovate while preserving brand equity and commercial discipline remains the ultimate competitive advantage.
Cola Wars 2.0, Tesco’s Tech Takeover, and McDonald’s Value Crisis
This week, the Cola Wars return as PepsiCo launches a prebiotic Pepsi and Coca-Cola unveils a cane sugar variant. Tesco celebrates five transformative years under Ken Murphy, achieving record market share, digital reinvention, and retail media leadership. Meanwhile, McDonald’s grapples with declining value perceptions and franchisee tensions amid inflation. Its $5 meal deal has revived traffic, but profitability concerns remain.
FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management
Kraft Heinz’s Breakup Plan: What It Would Mean for UK & European FMCG
Tpoday, the Wall Street Journal broke the news that Kraft Heinz potentially considers a demerger into two independent companies, a decade after its ill-fated merger. The condiments and sauces business, aligned with modern trends, would focus on growth and global expansion, while the grocery staples spin-off would manage mature brands for cash flow. This reflects the broader FMCG shift toward focus and agility over scale. European markets favor the Heinz-led condiments business, which could invest further in local innovation. Lessons for FMCG leaders: relevance beats scale, category focus is key, and revenue management must adapt to consumer and retailer...
Del Monte, Unilever and Premiumization
This week’s FMCG Weekly covers Del Monte’s Chapter 11 bankruptcy and sale process, amid a wave of CPG M&A activity. We examine how July is emerging as a major promotional season with Amazon, Walmart, and Target vying for shopper dollars. Unilever’s premiumization strategy also comes under the spotlight, with its $1.5 billion acquisition of Dr. Squatch. Finally, we discuss how data-driven, segment-based strategies turn premiumization into a measurable, profitable reality — defending standard share, growing premium, and driving super-premium margins. In today’s market, having credible data-backed plans is crucial to winning with retailers and growing category value.
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Punishment Juice and Price Pressures
UK inflation slowed in May, yet food prices surged by 4.4%, intensifying pressure on low-income households and retailers. The Bank of England is expected to hold rates steady, but ongoing wage pressures and geopolitical risks keep the outlook uncertain. Value-seeking behaviour dominates, with 73% of shoppers trading down. Meanwhile, Kraft Heinz announced plans to remove artificial dyes from its US products by 2027, responding to regulatory and consumer health concerns. Marks & Spencer launched “Punishment Juice,” a new vegetable-based beverage with a disruptive name, highlighting ongoing innovation in health-focused FMCG.
FMCG Weekly - News and trends curated by Accuris, the leadi...
Special Edition: Stress Testing your 2026 Plan
This episode explores a new approach for FMCG leaders preparing their 2026 commercial plans: stress testing. Inspired by financial risk models, stress testing helps you challenge assumptions, quantify vulnerabilities, and build contingency strategies before the year begins. We will show how to simulate downside scenarios—such as weak NPD performance, retailer pushback on pricing, or promo ROI shortfalls—and use the results to strengthen your plan. Whether you are in sales, marketing, or revenue growth management, this episode will give you practical tools to build a plan that can withstand real-world shocks.
Private Labels, Pessimism, and Pricing Power
This episode explores the shifting economic mood in Germany and other countries and its effects on consumer behavior. With rising pessimism and price sensitivity, brand loyalty is eroding while private labels gain ground. Lidl’s failed price war highlights the limits of discounting alone. Instead, brands must differentiate, communicate clearly, and understand shopper psychology. We also share strategic approaches to negotiating cost price increases with retailers, as discussed in our special edition from last week.
FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management
Cost Price Increases: How to Win Over Retailers
In this special edition, we explore how FMCG suppliers can navigate one of the industry’s toughest challenges: getting retailers to accept price increases. With input costs soaring and retailers pushing back, fewer than one in four suppliers recover their full requested increase. We present advanced, data-driven strategies—such as shopper segmentation, category value framing, and switching models—alongside five bold, experimental tactics including inflation-linked promo guarantees and failure rebates. The goal: shift the conversation from confrontation to collaboration. Whether you are renegotiating prices or defending margins, these approaches help reframe pricing as a strategic growth lever, not just a cost...
AI Shopping, Inflation and Conjoint Analysis
This week on FMCG Weekly, we explore the sharp rise in coffee prices in Germany, driven by climate-induced crop failures and surging import costs. Despite this, demand remains high. This puts the focus back on inflation and price elasticity. We spotlight the use of conjoint analysis in designing profitable pack-price architectures. Further this episode examines how ChatGPT is transforming online grocery shopping with real-time product recommendations and purchases.
FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management
UK Inflation, Amazon Innovation, and the End of Copy-Paste Calendars
This week on FMCG Weekly, we explore Amazon’s strategic launch of its first FMCG-focused promotion week in Germany, signaling a major push into everyday essentials and retail media. We also dive into Kraft Heinz’s ongoing strategic overhaul amid declining revenues and Berkshire Hathaway’s board exit. In the UK, inflation surges to 3.5% are reshaping consumer behavior and pressuring margins. Finally, we introduce the idea of a “Promo Reset”—a radical rethinking of FMCG promotional strategy that demands zero-based planning and a sharper focus on shopper-driven, data-informed value creation. It’s time to challenge the status quo of promotion plan...
