Wedding Pro Academy

🎙 Episode 69: Q+A Wedding Business, Money & Partnerships

What systems & processes helped grow your wedding business the most? 
How do you manage cash flow during slow seasons? 
Top money mistakes wedding planners make? 
How do you protect yourself legally - when you have a partner? 
What safeguards should every business owner have when they have a partner? 
How do you protect your money when you have a partner? 
How do you know when to hire help vs doing it all yourself? 

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🚀 Tired of wasting time wi...

🎙 Episode 69: Building a Wedding Biz in 2026 & Branding 

You asked, we're answering - Nicole picked out 12 questions around building a wedding business & branding and has gone deep on these in this weeks episode.  Questions like...

What did you do in your first year that actually brought in clients? 
If you were starting over in 2026 with no reputation, what would you focus on?
What mistakes did you make early on that cost you time & money?
What marketing strategy consistently worked best over the years? 

—

🚀 Ready for a step-b...

🎙 Episode 68: Stop Selling: What to Do When a Couple Hesitates

If you keep getting ghosted after sales calls, you get "thank you so much, we'll be in touch” but then you never hear from them again - even when they clearly need your help - this episode is for you.

I’m walking you through a real-life client case study of a wedding planner who kept facing objections from a bride who seemed interested—but was actually hesitant, uncertain, and overwhelmed - and how to address Brides like this.

We’re talking about why o...

🎙 Episode 67: The Skills No One Talks About That Actually Build a Profitable Wedding Business

Why does your business feel harder than it “should”.? Why does it feels slow and frustrating - like everyone else has made it and you're still struggling?

Today we break down why things feel hard, and what skill sets you MUST develop in order to sustain a lucrative, stable wedding business. I’m breaking down the real skills no one talks about—like messaging that makes people inquire, sales that feel natural and confident, pricing for profit (not just bookings), showing up...

🎙 Episode 66: 21 Wedding Business Mistakes Preventing You From Booking More Weddings

Are small mistakes quietly costing you bookings?
Why aren’t couples inquiring—even when your work is good?
What actually builds trust with couples (and what instantly turns them away)?
Are you unintentionally making your business harder than it needs to be?
What separates booked-out planners from the ones constantly chasing inquiries?

In this episode, I’m breaking down 21 of the most common mistakes I see wedding pros making that directly impact their ability to book more weddings. From not showi...

🎙 Episode 65: Stop Being Tested: Why Couples Actually Want You to Take the Lead

Does it feel like couples are testing you on sales calls—or are they looking for guidance?
Why does confidence matter more than having all the “right” answers?
How does leading a consult turn into more bookings?
What happens when you don’t take charge as a wedding planner?
How does confidence directly impact the wedding day experience?
What should you do when things go wrong—like a rain plan situation?

In this episode, we’re breakin...

🎙 Episode 64: Part 2 -Questions New Wedding Biz Owners Are Too Embarrassed to Ask a 6-Figure Owner

How do I confidently talk about my pricing?
What should I say on a sales call with a couple?
How do I close more bookings without feeling pushy?

What mistakes make couples lose confidence in a vendor?
Can you build a six-figure wedding business without working every weekend?

In this episode we go deep into sales calls, pricing questions, what it takes to build trust and confidence with new couples, how to become a ven...

🎙 Episode 63: 10 Questions New Wedding Biz Owners Are Too Embarrassed to Ask a 6-Figure Owner

Why am I not getting inquiries even though my work is good?
How do I get couples to trust me if I’m still new?
How do I stand out in such a saturated wedding market?
What should a wedding website include to actually convert inquiries?
How do newer vendors compete with vendors who have years of reviews?

This is just a taste of the questions I cover in this episode.  It's a juicy one, don't miss i...

🎙 Episode 62: 5 Things You Need to Get Your Website Ranked on Page 1 of Google in 2026

If your website isn’t booking…
 If your rankings dropped…
 If you feel like you’re doing everything and Google still isn’t rewarding you…

You’re not alone.

In this episode, I’m sharing the wake-up call that changed everything for me — when my website dropped from spot 1 to spot 11.

Here’s the truth: SEO isn’t broken. The rules just evolved.

“In 2026, Google only cares about a few things — and most wedding pros are missi...

🎙 Episode 61:  Stop Waiting to Feel Ready — How Fast Decisions Create Fast Growth

If you’re waiting for the perfect time, more confidence, or “one more booking” before you make a move in your wedding business… this episode is for you.

Most wedding pros don’t fail because they make bad decisions. They stay stuck because they don’t make any decisions at all.

Endless researching. Constantly tweaking your website or pricing. Waiting to niche down, raise rates, hire help, or launch the idea you can’t stop thinking about.

Perfection feels pro...

🎙 Episode 60: Wedding Business Homepage — 5 Tips to Book More Couples

You can be incredibly talented, experienced, and have a professionally designed website… and still struggle with inconsistent inquiries.

In today’s episode, we’re breaking down what’s actually happening when an engaged couple lands on your homepage — and why they decide in just seconds whether they trust you enough to reach out. If you’ve ever wondered why your website traffic isn’t turning into bookings, this episode will give you immediate clarity.

This isn’t about making your website prettier or starting over from...

🎙 Episode 59: What To Do When You Feel Behind

Today we're having a real, honest conversation about the belief almost every entrepreneur struggles with at some point — “I’m behind. I should be doing more.”  If you’ve been feeling stuck, overwhelmed, or like life has gotten in the way of your business lately, this episode is going to bring you clarity and reframe everything. 

This isn’t about grinding harder, doing more, or pushing through burnout. It’s about reframing where you are, trusting the season you’re in, and understanding why growth often happens when it...

🎙 Episode 58: The One Thing You Can Do Today to Become the Obvious Choice

In this episode, I’m breaking down the one insanely simple thing you can do in under an hour that instantly increases trust, legitimacy, and bookings — without selling, posting more content, or chasing leads.

This isn’t about SEO hacks or complicated strategies.
It’s about understanding how couples actually make decisions — and positioning yourself as the obvious choice.

🎧 Inside this episode, we talk about:
✨ Why Google is a trust platform (not a marketing one)
✨ What you could be subconsciou...

🎙 Episode 57: From Inquiry to "We're In": How I Book Weddings in a Single Call Without Being Salesy

 💍 How to Book Couples in a Single Call Without Being Salesy

Ever hang up an inquiry call thinking “that went well”… and then never hear back? 😩
You’re not bad at sales — you just haven’t been taught how to lead the call.

In this episode, I’m pulling back the curtain on how I run inquiry consults that feel natural, confident, and pressure-free — yet consistently turn into bookings. With over 10+ years in the wedding industry, a...

🎙 Episode 56: The Truth About Competition in the Wedding Industry

There are just too many insanely good wedding photographers, planners, and florists 😰
 “How will I ever fit in?”

You will. You deserve to. Your people are waiting for you—and in this episode, we’re exploring exactly why.

If scrolling Instagram makes you feel like everyone is already booked, established, and miles ahead, this episode will shift your perspective and get you unstuck. You’ll discover:

🎙️ Episode 55: “3 Reasons Brides Are Ignoring You (Even after you've catered to their every need and discounted your price)”

Why are brides ghosting you—even when your prices are great and you’ve bent over backward to please them?

In this episode, we break down the 3 real reasons brides are ignoring you, and it has nothing to do with your talent or your pricing.

You’ll learn why:

🎙️ Episode 54: “Ingredients Successful Wedding Businesses Have in Common”

Wondering why it's taking so long to get over that hump of "nothings working, this is taking so long, everyone else seems to be booking but not me, IDK what I'm doing, my inbox is empty - again" stuck place that so many wedding businesses give up in?  Today we talk about WHY it takes so long to get a wedding business off the ground and go into detail on the exact ingredients successful wedding businesses have in common ✨

Inside This Episode:

🎙️ Episode 52: “Why Brides Aren’t Finding You Online (And How to Fix It Fast)”

If your inbox is quiet, it’s easy to wonder what you’re doing wrong. But the truth is—you’re probably far more talented than your bookings show. Brides just aren’t finding you yet. 💛

In this episode, we pull back the curtain on how couples actually search for vendors, what instantly builds trust, and why a few small tweaks to your online presence can completely change your booking flow. ✨

Inside This Episode:

🎙️ Episode 52: When it Feels Like Nothing is Working 😩

In this episode, we get real about the season of business that feels slow, messy, confusing, and like nothing is working. You’ll learn why people give up, what building a business actually feels like, and the one decision that changes everything: going all in. We’ll talk about self-trust, reframing your thoughts, staying on your own path, and the practical backend work you can focus on when bookings are slow.

This is your reminder that you’re not behind—you’re becoming the person capable of holding...

🎙️ Episode 51: Why Cold Pitching Established Wedding Planners Is the Worst Way to Book Your First Wedding🚫📩

If you’ve been told to “email 50 planners and offer to work for free,” this episode is your wake-up call. Cold pitching rarely works — and I’m breaking down exactly why established planners ignore those messages and why it has nothing to do with you.

You’ll learn what planners actually look for, why trust matters more than free help, and the simple shift that will get you noticed, respected, and remembered. I’ll also share a real example of the kind...

🎙️ Episode: 50 Things I’d Do if I Was Starting a Wedding Biz from Scratch

Starting a wedding business can feel overwhelming — but it doesn’t have to be. In this episode, I’m breaking down 50 practical, simple steps I would take if I were building a wedding business from the very beginning.

We cover everything from choosing your niche, naming your business, and setting up the essentials… to creating packages, building your website, getting your first testimonials, networking, mastering SEO, and showing up consistently on social media.

You’ll learn how to set up systems...

🎙️ 5 Mistakes That Are Keeping You from Booking More Weddings

If your inbox has been a little too quiet lately, this episode is for you. Whether you’re a planner, photographer, florist, or any kind of wedding pro — there are a few simple but powerful shifts that can completely change how many couples are reaching out to you.

Today we break down the most common mistakes that keep newer wedding business owners from getting consistent inquiries — and what to do instead. From unclear messaging and outdated websites to slow responses and hidden confidence blocks, we're discu...

🎙️ Why You’re Not Being Seen as an Expert (and What to Do About It)

You’re amazing at what you do — your weddings run smoothly, your couples love you, and you give everything to every event. So why aren’t you being seen (and paid) like the expert you actually are?

In this episode, we’re diving into one of the biggest reasons wedding planners and creatives stay stuck: you’re not positioning yourself as the authority in your business.

If you’ve ever found yourself:
 ✨ Taking on every wedding because you’re...

🎙 Episode 47:  8 Wedding Pro Secrets to Nailing Phone Consults
Are your phone consults feeling like pressure, stressful, awkward, insecure, hit-or-miss?
In this episode, I’m breaking down the 8 secrets to booking brides over the phone — the same ones that transformed my consults from "please pick me" to "can't wait to work together" immediate bookings.

You’ll learn how to:
 • Set yourself up for success before the call even starts
 • Lead the conversation with confidence
 • Sell by serving (not pushing)
 • Set yourself up as an authority in the weddings
 • Shift your energy so that couples feel conn...

🎙 Episode 46: How to Work Less and Earn More (Yes, Really)
Think you have to hustle harder to grow your business? Think again. In this episode, I share how to design your wedding business for profit and freedom — using time blocking, batching, and smarter systems. Learn how to work fewer hours, avoid burnout, and finally make more by doing less.

Standout Quotes:
💬 “Are you building a badass business or just giving yourself another full-time job?”
💬 “Even if you’re making six figures, if you’re working from burnout, it’s not a dream business.”
💬 “You probably do have enough ti...

🎙 Episode 45: How Much Do Wedding Pros Really Make?

Starting a wedding business can feel like jumping off a cliff into the unknown. Unlike a traditional 9–5, there’s no set salary, no clear path—and no one tells you what to charge. So... how much do wedding pros really make? And is this even a profitable industry?

In this episode, we dig deep into the real numbers behind wedding businesses—from planners and photographers to florists and officiants. But more importantly, we explore the mindset shifts and strategy required to actually make money doing what you love.<...

💫 How to Book Your First Wedding

Just getting started in the wedding industry and struggling to book that first client? You’re not alone. In this episode, we break down why it’s so hard to land your first wedding—and what actually works. From styled shoots and social media to networking and Craigslist (yes, Craigslist!), I’m sharing what worked for me, what didn’t, and where you should focus your energy right now. If you’re feeling stuck, overwhelmed, or unsure how to move forward, this episode will give you real, practical steps to finally book that first...

"7 Beliefs Keeping Your Wedding Business from 6-Figures"

🎧 Podcast Episode Summary: Are your beliefs secretly blocking your business growth?

In today’s episode, I’m pulling back the curtain on the seven mindset traps that hold so many wedding pros back from building the business — and income — they truly want. Whether you're a planner, florist, photographer, or creative in the wedding industry, these beliefs can quietly shape your decisions, pricing, confidence, and even how visible you're willing to be.  

I share the exact shifts I had to make to break past my own plateau...

Episode Overview:   What does it take to be considered the best wedding photographer, the best wedding planner, the best hair and makeup artist?  What do these wedding business owners do differently or have that the others don't?  What makes them more successful?  Is there a simple way to break down a list so that you can clearly see what you're missing and how to adjust?  Actually - yes, there is.  And I share it with you in this episode :) 

Notable Quotes:

"There are specific things that the top wedding businesses have in place.  To explain t...

Episode Overview:  When it comes to wedding businesses specifically, there are very specific traits that all the successful wedding business owners share.  Having built relationships with so many wedding business owners over the last decade and worked with so many newbie wedding business owners who are still trying to find their way and “make it” - I can see now right away who is going to be successful, and who isn’t. In today's episode we go deep on the 5 traits all successful wedding business owners share.  I can bet if you're listening to this you've got at least three of...

Episode Overview:  Common mistake - thinking that you need to include more extras to book more weddings.  Extras could look like - more hours, more edits, more add-ons.  It makes sense why you would think that because most people equate more with better.  But,  the truth is that offering more is the worst way to be seen as the best.  And being seen as the best is what needs to happen to book weddings.  So how do you get Brides & Grooms to see you as the best?  Listen in to this episode to find out. 

Notable Quotes:<...

Episode Overview:  Is booking more weddings the best way to make more money in your wedding business?  More weddings = more success, more money, feeling like you "made it".  But is it true? What if its this very belief that is holding you back?  What if the most successful, top wedding planners, wedding photographers, wedding businesses - aren't the busiest? What if they're just running things smarter? More intentional?  In today's episode we dive into how to step outside of the employee mindset and into the CEO mindset that allows your business real success, growth and the ability to create a dre...

Episode Overview:  Targeting established wedding vendors to build connections is the worst way to grow your business.  This could look like cold pitch emails introducing yourself and offering to help them.  It could look like pitching them on your business, why they should use or recommend you you.  Or it could look like asking veteran wedding photographers or planners out to coffee to "pick their brain".  These are all old strategies that don't work because they feel disingenuous.  So what works? There is a better way! Nicole explains exactly why veteran wedding vendors are so turned off by these attemp...

Episode Overview:  How do you build a business when you feel like you have no time? Maybe you just had a baby.  Or maybe you have another job but really want to make this new wedding business work so you can quit the other job.  If you're in the phase of trying to make it work but feeling stuck, lost or overwhelmed with the idea of not enough time, this episode is for you.

Notable Quotes:

"It's important for you to understand that you create the idea of time.  Not enough time isn't a truth.  It's...

Episode Overview:   Feeling like you suck at sales? Hitting a plateau with bookings?  Feeling like your business is never quite at the level that it should be, not making what you should be by now?   It's not a sales problem, it's a belief problem.

Notable Quotes:

 "If you're business feels like it's at a plateau and you're having trouble closing sales or booking weddings ...

---> It's not a sales problem.  
---> It's a belief problem.  

You aren't fully behind your value (your offer, your service, your result, the experience you create...

Episode Overview:   In todays episode we talk about how wedding business owners hold themselves back with perfectionism and safe action steps rather than following their gut and taking messy action.  Nicole shares her experience with messy action and how it led her to her dream business and gives you insight on how you can do the same.

Notable Quotes:

"You’re a perfectionist.  Most of us in the wedding industry are.  So, you do things like wait for everything to be perfect before you launch a new package, idea or offer.  This is slowing you down, no...

Episode Overview:   Your wedding work speaks for itself, your past weddings have been incredible, your website is beautiful, you're showing up consistently on social media - but couples aren't reaching out and your inbox is filled with crickets.  You're having $0 months and you feel defeated.  What TF are you doing wrong? What are you missing?  If you can relate even a little, this episode is for you.

Notable Quotes:

" We think that as long as our work is amazing, that is more than enough.  Example: Wedding Photographer - your work is phenominal, so good, everyone freaks...

Episode Overview:   What to do when your wedding business has hit a plateau for 6 or more months?  Today we dive into one of the reasons you're stuck and what to do to shift this. 

Notable Quotes:

" Your business isn’t going to become successful (make money) from booking more weddings.  You need to realize that the value is YOU.  You are the magic piece that makes what your company extraordinary.   It's the value that YOU bring.  "

"The better you get at communicating your VALUE and the more you believe in it and root to it, the...

Episode Overview:   Your website isn't converting.  Your spending hours, days, months re-designing your website, your packages, trying and you feel like it's getting there, but you still aren't making enough money in your wedding business.  It's because you have the belief "I need the perfect website to book weddings" and it's that belief that is keeping you stuck. 

Notable Quotes:

"In the wedding world it's the industry norm, your website needs to be beautiful. Weddings are beautiful, they are elegant, they are rich, they need to be perfect.  Our websites need to reflect this perfection.  All the...

A wedding business can be a direct route to financial success and provide the opportunity for a dream life with lots of time and freedom - but, it building a business can also feel difficult, overwhelming, exhausting and impossible.  Entrepreneurship is never an easy path, but as Nicole dives into her personal experience going fro $20k/yr to $120k/yr - it is 100% worth it.  Today we discuss what it takes to build a dream wedding business and what separates hobby wedding businesses from  6-7 figure wedding business.  What do they have that you’re missing?

Notable Quotes...