The Corvus Effect
Welcome to the Corvus Effect, where we explore what it takes to succeed professionally and truly enhance all parts of your life. I'm your host, Scott Raven.Each episode we go behind the scenes with leaders who've mastered the delicate harmony of growing their professional endeavors while protecting what matters most.Ready to transform from Chief Everything Officer to achieving integration in all facets of your life. Let's SOAR!
Ep. 205: Joe Hamrahi: The Moneyball Mindset for Building a Better Business
On this episode of The Corvus Effect®, I sat down with Joe Hamrahi, CFO, former Baseball Prospectus CEO, part-time Kansas City Royals scout, and founder of FinStrat CFO. We get into how his father’s sacrifice and work ethic shaped his approach to education, consistency, and getting 1% better every day.
We also talk about how his experience as a CFO, former Baseball Prospectus CEO, and part-time Kansas City Royals scout shaped the way he combines data with human judgment. We get into what buyers actually look for in a business, why founders should prepare for an exit lon...
Ep. 204: Melanie Spring: How to Become an "Approachable Badass" (And Stop Chameleoning Yourself)
On this episode of The Corvus Effect®, I sat down with Melanie Spring, a brand strategist, speaker, embodiment coach, and guide for bold visionaries. Melanie started her entrepreneurial journey at 19, has worked alongside Fortune 1000 executives, and has led CEOs through nine-figure exits.
Melanie makes the case that living in alignment is the ultimate branding strategy. She digs into the high cost of "splitting" yourself, chameleoning to please different rooms and roles, and what it takes to drop the false masks. She also shares her signature "approachable badass" persona and the core values she runs on, radical honesty, r...
Ep. 201: David Asarnow: Using AI to Build a Business That Runs Without You
On this episode of The Corvus Effect®, I sat down with David Asarnow, creator of the Revenue Multiplier Matrix and founder of Business Nitrogen and Business Nitrogen AI. David is an accomplished entrepreneur and speaker.
Throughout the episode, David shares the foundational business and life lessons imparted by his grandfather, Papa Jules, specifically surrounding active listening and viewing collaboration, rather than competition, as a superpower.
He recounts his personal journey from overcoming childhood depression using self-hypnosis cassettes and visualization to building massive enterprises. David explains how he leverages artificial intelligence as a force multiplier for r...
Ep. 202: Nami Prakash: Master Your Mind and Lead From the Inside Out
On this episode of The Corvus Effect®, I sat down with Nami Prakash, a leadership strategist, executive coach, and founder of the Mind Quotient (MQ) and MQ Press. With two decades supporting senior leaders, Nami helps them build presence, self-trust, and the clarity to make principled decisions from the inside out.
Nami makes the case that IQ and EQ aren't enough. The missing piece for leaders who look successful on the outside but feel out of alignment inside is the Mind Quotient, mastering your own mind through self-awareness and self-management. She shares her turn from merely surviving t...
Ep. 203: Tim Shurr: You're One Belief Away From Ending the Pressure
On this episode of The Corvus Effect®, I sat down with Tim Shurr, a peak performance mind architect, hypnotist, and creator of the "One Belief Away" method. With over 35 years of experience and 16,000 unconscious belief reprogramming sessions, Tim shares how his own journey through severe anxiety led him to hypnosis and Neuro-Linguistic Programming (NLP) to access and reframe the subconscious "software" driving our behavior.
We get into "achiever syndrome," imposter syndrome, and how root-level limiting beliefs create unnecessary pressure and burnout for high performers. Then Tim takes me through a live, four-minute subconscious reprogramming exercise that uncovers a...
Ep. 98: Why the Best Connectors Deserve a Paycheck with Joe Mindak
Episode Links:
The Connective - https://www.theconnective.me/
Nolodex - https://www.nolodex.com/
LinkedIn: Joe Mindak - https://www.linkedin.com/in/joemindak/
Book: Connectors Get Paid by Joe Mindak - https://www.amazon.com/Connectors-Get-Paid-Referral-Network-ebook/dp/B0FRYM3QT9
Summary:
In this episode of The Corvus Effect, I sit down with Joe Mindak, a serial entrepreneur with 25 years of proving that generosity scales. Joe founded The Connective (a vetted community of over 550 professionals generating more than $10 million in referral revenue...
Ep. 99: TL;DL - Stillness, Strategy, and Serial Success with Joe Mindak
Summary:
This episode features a "Too Long, Didn't Listen" (TLDL) summary of my conversation with Joe Mindak, a serial entrepreneur with 25 years of proving that generosity scales. Joe founded The Connective, a vetted community generating millions in referral revenue, and developed the Nolodex platform to revolutionize how chambers of commerce track referrals. I explore three key takeaways: Joe's philosophy of staying in his lane while delegating to those who excel where he doesn't, his insight that traditional networking was missing the incentive (leading to a model where connectors get paid for referrals), and his practice...
Ep. 96: The 40% Error That Nearly Killed a $100 Million Company with Kendley Davenport
Episode Links:
LinkedIn: Kendley Davenport - https://www.linkedin.com/in/kendleydavenport/
Website: Kendley Davenport - https://kendleydavenport.com/
Leadership for Success - https://leadership4success.co/
Execution-Driven Leadership Course -https://saleshub.titancorex.com/courses/offers/6d6ab55d-493d-41cb-a652-cb7ad0ffe82e
Summary:
In this episode of The Corvus Effect, I sit down with Kendley Davenport, a transformational CEO with over 30 years leading PE-backed and founder-led companies. Kendley shares how he scaled ESS from $100 million to $300 million in revenue while...
Ep. 97: TL;DL - Checking Your Ego at the Door with Kendley Davenport
Summary:
This episode features a "Too Long, Didn't Listen" (TLDL) summary of my conversation with Kendley Davenport, transformational CEO with over 30 years leading PE-backed and founder-led companies. I break down three key insights from the full episode: Kendley's framework of clarity, collaboration, and accountability that helped fix a 40% billing error rate; his perspective on how founder ego becomes the biggest obstacle to scaling; and his approach to productive conflict as the foundation for cohesive teams.
Chapters:
01:35 Framework for Sustainable Growth
02:52 The Founder's Ego Problem
04:08 Productive...
Ep. 94: Wellness Is a Retention Strategy, Not a Perk with Lisa Snow
Episode Links:
On the Mend Wellness - https://www.onthemendwellness.com/
LinkedIn: Lisa Snow - https://www.linkedin.com/in/lisa-snow-nyc/
Summary:
In this episode of The Corvus Effect, I sit down with Lisa Snow, founder of On the Mend Wellness, who has spent 17 years helping leaders create genuine community through employee wellness programs. Lisa reveals a powerful insight from her work with executives: the same lack of systems preventing leaders from prioritizing their health is creating chaos in their businesses. They explore why wellness programs deliver...
Ep. 95: TL;DL - The $213K Mistake Leaders Keep Making with Lisa Snow
Summary:
This episode features a "Too Long, Didn't Listen" (TLDL) summary of my conversation with Lisa Snow, founder of On the Mend Wellness. After 17 years revolutionizing employee wellness, Lisa has discovered something powerful: the same lack of systems preventing leaders from prioritizing their health is creating chaos in their business. We explore why wellness programs deliver measurable ROI, what turnover actually costs, and why connection in the workplace is fundamentally human.
Chapters:
01:32 Takeaway #1: Your Health Bottleneck Is a Systems Problem
02:54 Takeaway #2: Wellness Is a Retention Strategy with...
Ep. 92: Build a Business, Not a Job: Lessons from Brian Calvert
Episode Links:
LinkedIn: Brian Calvert - https://www.linkedin.com/in/brian-calvert-31aa3a49/
Website: Business Health Market - https://businesshealthmarket.com/
Book Mentioned: Quit by Annie Duke - https://www.amazon.com/Quit-Power-Knowing-When-Walk/dp/0593422996
Summary:
In this episode of The Corvus Effect, I sit down with Brian Calvert, owner of Business Health Market, who discovered his true calling through disruption. After 20 years managing shopping centers across New York and Massachusetts, Brian pivoted to health insurance brokerage when the Amazon effect reduced Buffalo's malls from...
Ep. 93: TL;DL - Playing to Your Strengths with Brian Calvert
Summary:
This episode features a "Too Long, Didn't Listen" (TL;DL) summary of my conversation with Brian Calvert, owner of Business Health Market. After 20 years in shopping center management, Brian pivoted when the Amazon effect hit Buffalo. He shares three key insights: building a business through growth acquisition rather than grinding sales, transforming transactional insurance into relationship-driven service, and knowing when empathy requires tough love conversations.
Chapters:
01:42 Takeaway #1: Build a Business, Not a Job
02:59 Takeaway #2: Sales Through Empathy
04:26 Takeaway #3: The Double-Edged Sword of Empathy
Ep. 90: Disney Magic Meets Brand Rebellion with Peter Jude Ricciardi and Jeff Litcofsky
Episode Links:
Brandartica - https://brandartica.com
LinkedIn: Peter Jude Ricciardi - https://www.linkedin.com/in/peterjudericciardi/
LinkedIn: Jeff Litcofsky - https://www.linkedin.com/in/jlitcofsky/
Where the Dogs of Society Howl - https://www.linkedin.com/company/where-the-dogs-of-society-howl/
Free eBooks: Make Weird Work & The Mess That Makes the Magic - https://brandartica.agency/ebook-download/
Summary:
In this episode of The Corvus Effect, I welcome Peter Jude Ricciardi and Jeff Litcofsky, the dynamic duo behind Brandartica. Peter brings 15 years...
Ep. 91: TL;DL - The Mess That Makes the Magic with Peter Jude Ricciardi and Jeff Litcofsky
Summary:
This episode features a "Too Long, Didn't Listen" (TLDL) summary of my conversation with Peter Jude Ricciardi and Jeff Litcofsky, the dynamic duo behind Brandartica. Peter brings 15 years of Disney creative direction while Jeff provides the operational brilliance that makes their magic scalable. We distill three key insights: why safe marketing is now completely ineffective in a world of digital noise, how the Brandartica methodology mirrors great music by balancing creative hooks with strategic theory, and why embracing the mess is essential to finding the magic. Together, Peter and Jeff prove that complementary partnership...
Ep. 88: From Send Button to Sailboats: Finding Freedom in Marketing with Perry Sheraw
Episode Links:
Perry Sheraw - https://perrysheraw.com/
Duma Marketing - https://www.dumacx.com/
LinkedIn: Perry Sheraw - https://www.linkedin.com/in/perrysheraw/
Summary:
In this episode of The Corvus Effect, I welcome Perry Sheraw, managing partner of Duma Marketing and a digital marketing pioneer with roots in print journalism at the Cincinnati Enquirer. Perry shares how her foundational philosophy of treating every email as a real conversation has driven 20 years of success helping Fortune 500 companies and startups alike. She reveals why tying...
Ep. 89: TL;DL - Marketing, Motherhood, and the Messy Middle with Perry Sheraw
Summary:
This episode features a "Too Long, Didn't Listen" (TLDL) summary of my conversation with Perry Sheraw, managing partner of Duma Marketing. Perry shares how her journalism background shaped her philosophy that marketing success comes from remembering you are talking to actual humans. She explains why tying marketing metrics to revenue attribution is what separates good campaigns from great ones. Most importantly, she reveals how letting go of perfectionism and separating her identity from execution allowed her to build a thriving remote business from St. Croix while supporting her daughter's international sailing career.
<...
Ep. 86: You Can't Fix What You Can't Measure with Mark Jehning
Episode Links:
LinkedIn: Mark Jehning - https://www.linkedin.com/in/mark-jehning-mba-a397851a1
Acuity Dynamics - www.acuitydynamics.com
Book: Blue Ocean Strategy - https://www.blueoceanstrategy.com
The Connective - https://www.theconnective.me
Summary:
In this episode of The Corvus Effect, I sit down with Mark Jehning, founder and CEO of Acuity Dynamics. With over 35 years of experience spanning aerospace and defense at McDonnell Douglas to Fortune 500 consulting at Arthur Andersen and Applied Materials, Mark brings a unique perspective on business...
Ep. 87: TL;DL - Seeing the Forest from the Trees with Mark Jehning
Summary:
This episode features a "Too Long, Didn't Listen" (TLDL) summary of my conversation with Mark Jehning, founder and CEO of Acuity Dynamics. With over 35 years bringing Fortune 500 level business process optimization to organizations of all sizes, Mark helps founders see the forest from the trees so they can reclaim their freedom while building more profitable, efficient operations. Scott breaks down Mark's key insights on systems thinking, his metric-driven framework focused on leading indicators, and how to release the tribal knowledge dependency that keeps so many organizations stuck.
Show Notes:
<...Ep. 84: The Heart of Transition: Life-Saving Lessons in Leadership with Jeff Parnell
Episode Links:
LinkedIn: Jeff Parnell - https://www.linkedin.com/in/jeffparnell/
Website: The Heart of Transition (Book - Release: Early 2026) - https://theheartoftransition.com
Summary:
In this episode of The Corvus Effect, I speak with Jeff Parnell, a fractional interim CEO who brings 30 years of operational leadership to businesses facing critical transitions. After a 2018 heart transplant, Jeff uses the experience as a metaphor for business transformation in his upcoming book, The Heart of Transition. He shares how his trial by fire at Overton's taught him that...
Ep. 85: TL;DL - Second Chances and Business Exits with Jeff Parnell
Summary:
This episode features a Too Long, Didn't Listen (TL;DL) summary of my conversation with Jeff Parnell, a fractional interim CEO with 30 years of operational leadership experience. After a 2018 life-saving heart transplant, Jeff crystallized his mission to help business owners transition before it's too late. We explore three key insights: his results-first philosophy from Overton's where numbers mattered more than prettiness, his approach to the silver tsunami of aging business owners held hostage by their companies, and his commitment to execution over beautiful consulting reports. Jeff challenges owners to plan for the unexpected, embrace...
Ep. 82: The Real Reason Investors Say Yes: Brand Capital with Lysle Wickersham
Episode Links:
Brand Think Website - https://brandthink.biz
Email: Lysle at Brand Think - lysle@brandthink.biz
LinkedIn: Lysle Wickersham - https://www.linkedin.com/in/wickersham/
Summary:
In this episode of The Corvus Effect, Lysle Wickersham, founder and principal strategist at Brand Think, reveals his game-changing discovery from 30 years spanning award-winning ad agencies, boutique investment banking, and M&A transactions: investors don't fund spreadsheets, they fund stories they believe in. His revolutionary "brand capital" framework positions brand not as marketing window dressing but...
Ep. 83: TL;DL - Investors Buy Stories, Not Spreadsheets with Lysle Wickersham
Summary:
This episode features a "Too Long, Didn't Listen" (TL;DL) summary of my conversation with Lysle Wickersham, founder and principal strategist at Brand Think, who discovered through 30 years spanning ad agencies and investment banking that investors don't fund spreadsheets, they fund stories they believe in. In this summary, we highlight three game-changing insights: first, that investors make decisions emotionally just like everyone else, with goodwill encompassing the intangibles around well-positioned, emotionally charged brands that demonstrate true brand capital as a going concern. Second, Lysle's revolutionary framework positioning brand not as marketing fluff but as...
Ep. 80: The Complexity Trap - Why Simple Beats Sophisticated with Christine Campbell Rapin
Episode Links:
Website - https://www.ChristineCampbellRapin.com
LinkedIn - https://linkedin.com/in/christinecampbellrapin
Free eBook: 25 Ways to Find Your Next Client, Predictably - https://go.christinecampbellrapin.com/Buyers
Amplify Your Marketing Message Podcast - https://christinecampbellrapin.com/podcast/
Summary:
Christine Campbell Rapin, CEO of Clear Acceleration, Inc., has helped over 400 companies generate more than $1 billion in revenue through elegantly simple business growth. A three-time international bestselling author with an MBA in international business, she calls out founders trapped in the complexity t...
Ep. 81: TL;DL - Three Lanes of Traffic: Finding Your Real Buyers with Christine Campbell Rapin
Summary:
Christine Campbell Rapin, CEO of Clear Acceleration, Inc., has helped over 400 companies generate more than $1 billion in revenue through elegantly simple business growth strategies. In this TLDL summary, she introduces the "three lanes of traffic" model for identifying real buyers (slow lane someday buyers, middle lane current problem-solvers, and fast lane ready-to-commit unicorns), and making the revolutionary case that conversation beats automation every time. Her Five Foundations (Know, Move, Make, Lead, Scale) transform overworked operators into strategic CEOs by embracing simplicity, celebrating incremental progress, and recognizing that "getting off zero" daily compounds into what o...
Ep. 78: The Performance-Based Network with Mark Herre
Episode Links:
SEO Game - https://www.seogame.com
LinkedIn: Mark Herre - https://www.linkedin.com/in/seogame/
Summary:
In this episode of The Corvus Effect, Mark Herre reveals how he built one of the longest-running performance-based SEO companies since 1996. As founder and CEO of SEO Game, Mark has spent nearly 29 years helping hundreds of businesses achieve first-page Google rankings through his unique no rank, no pay philosophy. Mark breaks down why attribution matters more than rankings, and shares his strategy for building lifetime clients through th...
Ep. 79: TL;DL - Building Lifetime Clients, Not One-and-Dones with Mark Herre
Summary:
This episode features a "Too Long, Didn't Listen" (TL;DL) summary of my conversation with Mark Herre, Founder and CEO of SEO Game. Mark reveals why true performance-based models create abundance through attribution, connecting rankings to actual business revenue like $20,000-$30,000 dental implant phone calls. His lifetime client philosophy builds power spheres of corollary services, and his win-win-win abundance mentality inspired by The Office creates network effects for everyone involved. Mark's approach to being a super connector who uplifts others aligns perfectly with Corvus principles of legacy through deep relationships.
Show No...
Ep. 76: Dumpster Fires to Dumpster Phoenixes with Sam Aarons
Episode Links:
Zoo House Media Group - https://zhmg.co
LinkedIn: Sam Aarons - https://www.linkedin.com/in/sam-aarons-dumpsterphoenix/
Summary:
In this episode of The Corvus Effect, fractional COO Sam Aarons reveals how she transforms organizational chaos into competitive advantage by putting people first. With experience across 50 mergers and acquisitions and operations responsible for over $11 billion in assets, Sam has developed a unique approach that saves jobs while scaling businesses. Her journey through five natural disasters and serious health challenges shaped her philosophy that you either w...
Ep. 77: TL;DL - Operations That Put People First with Sam Aarons
Summary:
This episode features a "Too Long, Didn't Listen" (TL;DL) summary of my conversation with Sam Aarons, fractional COO and founder of Zoo House Media Group. Sam learned resilience through five separate natural disasters and brings over 18 years of experience turning organizational chaos into competitive advantage. Her Dumpster Phoenix concept perfectly captures her philosophy of transformation, and her belief that relationships drive everything makes her approach to operations truly unique.
Show Notes:
01:19 Takeaway: Win or Learn Mindset
02:38 Takeaway: Breaking the Key Person Crisis
04:15 Takeaway...
Ep. 74: Stop Providing, Start Being Present with Drew Deraney
Episode Links:
Profit Compassion - https://profitcompassion.com
From Caving In To Crushing It Podcast - https://www.youtube.com/@profitcompassion
I'll Have What She's Having: Memoir of a Reformed People Pleaser - https://www.amazon.com/dp/B0C1J5MLF8
LinkedIn: Drew Deraney - https://www.linkedin.com/in/drewderaney/
Summary:
In this episode of The Corvus Effect, Drew Deraney shares his powerful transformation from workaholic executive to present father after his son Matthew delivered a life-changing message. Drew breaks down...
Ep. 75: TL;DL - The Three Phases of Authentic Leadership with Drew Deraney
Summary:
This episode features a "Too Long, Didn't Listen" (TL;DL) summary of my conversation with Drew Deraney, caregiver, family health coach, and host of From Caving In To Crushing It podcast. Drew shares his transformational Man Number One, Two, Three framework that helps fathers move from blind spots to authentic leadership. His journey began with a devastating wake-up call from his son Matthew, and evolved into a mission helping caregiving families find presence over provision.Drew reveals the critical difference between physical and authentic presence, why societal conditioning keeps men operating on autopilot, and...
Ep. 73: TL;DL - The Curiosity Creed in an AI-Driven World with Tanya & Tony Thorson
Summary:
This episode features a "Too Long, Didn't Listen" (TLDL) summary of my conversation with Tanya and Tony Thorson, the husband-wife team behind B2A (Business to Anyone) and co-authors of "Get Off Your (M)ass!" Tanya brings 20 years of go-to-market expertise from brands like New Balance and L.L. Bean, while Tony approaches marketing through an engineering lens at Litech US. Together, they're dismantling the false divide between B2B and B2C with a simple truth: people don't transform at 8:59 AM.
Their game-changing discovery? Applying B2C principles to B2B...
Ep. 72: Coffee Conversations That Built a Marketing Revolution with Tanya & Tony Thorson
Episode Links:
Get Off Your (M)ass! on Amazon - https://www.amazon.com/get-off-your-ass-business/dp/b0fdpxxvwb
Tanya Thorson on LinkedIn - https://www.linkedin.com/in/tanyathorson/
Tony Thorson on LinkedIn - https://www.linkedin.com/in/tony-thorson-96878b10/
Summary:
In this episode of The Corvus Effect, I welcome husband-wife duo Tanya and Tony Thorson, co-authors of "Get Off Your (M)ass!" and founders of B2A (Business to Anyone). Tanya brings 20 years of go-to-market expertise across consumer brands and B2B SaaS...
Ep. 71: TL;DL - The Island of Misfit Toys Leadership Revolution with Lyndsay Dowd
Summary:
This episode features a 'Too Long, Didn't Listen' (TLDL) summary of my conversation with Lyndsay Dowd, founder of Heartbeat for Hire and leadership strategist with over 20 years at IBM building high-performing sales teams. Lyndsay shares three transformative leadership insights: her "island of misfit toys" team transformation using a simple personal facts quiz that built authentic connections, her redefinition of "soft skills" as essential "power skills" in an AI-driven world, and her revolutionary storytelling framework that eliminated business jargon by requiring explanations simple enough for a retired school teacher. These human-centered approaches prove that genuine...
Ep. 70: Why Soft Skills Are Actually Power Skills with Lyndsay Dowd
Episode Links:
Heartbeat for Hire - https://heartbeatforhire.com/
Top Down Culture Book - https://www.amazon.com/Top-Down-Culture-Revolutionizing-Leadership/dp/B0CFZ2H14G
Heartbeat for Hire Podcast - https://heartbeatforhire.com/podcast/
LinkedIn - https://www.linkedin.com/in/lyndsaydowdh4h/
The Outlier Project - https://theoutlierproject.live/
Summary:
In this episode of The Corvus Effect, I sit down with Lyndsay Dowd, founder of Heartbeat for Hire and leadership strategist who spent over 20 years at IBM building high-performing sales teams...
Ep. 69: TL;DL - AI Supercharger Meets Human Touch with Tracey Abbott
Summary:
This episode features a "Too Long, Didn't Listen" (TLDL) summary of my conversation with Tracey Abbott, founder of Leadership Current and a strategist who has spent nearly 30 years transforming high-stakes leaders from performance to purpose. Following an unconventional journey from the boardroom to a Chick-fil-A franchise to purpose-driven PE coach, Tracey describes herself as a thought provocateur. Her brutal wake-up call came during her first Chick-fil-A staff meeting when a team of 21-year-olds asked what the "N" in P&L stands for.
Tracey shares her revolutionary approach to slowing down to multiply...
Ep. 68: Slowing Down to Speed Up: Purpose-Driven PE with Tracey Abbott
Episode Links:
Leadership Current Website -- https://www.traceyabbott.com/
Your Personal Due Diligence Assessment -- https://tracey-eortr7th.scoreapp.com/
Pearl Dive Assessment (Free) -- https://traceyabbott.com/about
LinkedIn -- https://www.linkedin.com/in/tracey-abbott-2340362
Summary:
In this episode of The Corvus Effect, I welcome Tracey Abbott, founder of Leadership Current and a strategist who has spent nearly 30 years transforming high-stakes leaders from performance to purpose. With nearly a trillion dollars in assets under management through her private equity work...
Ep. 67: TL;DL - LinkedIn Isn't for Selling - It's for Relationships with Jaime Ellithorpe
Summary:
This episode features a "Too Long, Didn't Listen" (TLDL) summary of my conversation with Jaime Ellithorpe, founder of 540 Strategies. After escaping what she calls a "sheep to slaughter" corporate environment in healthcare, Jaime initially fell into the Pollyanna trap, believing entrepreneurship would solve all her problems. Her wake-up call came during what she terms her "V8 moment" when a PR expert friend asked her why she wasn't talking about joy and purpose anymore in her business.
Jaime shares her revolutionary Triple M system (Marketing, Mindset, Manifesting) and explains why most business owners...
Ep. 66: Why Joy is the Secret to Magnetic Marketing with Jaime Ellithorpe
Episode Links:
540 Strategies -- https://www.540strategies.com/
Personal Website -- https://www.jaimeellithorpe.com/
LinkedIn -- https://www.linkedin.com/in/jaime-ellithorpe-business-marketing-leadgen-consultant/
Three Marketing Hacks Guide -- https://3marketinghacks.com/3marketinghack-5412
Summary:
In this episode of The Corvus Effect, Jaime Ellithorpe, founder of 540 Strategies, shares her transformation from a healthcare executive who felt like she was "taking the sheep to slaughter" to building a business that operates from the frequency of joy. After discovering that 540 is the numerical equivalent of the word...
Ep. 65: TL;DL - Renegade Leadership vs Corporate Prison with Benj Miller
Summary:
This episode features a "Too Long, Didn't Listen" (TLDL) summary of my conversation with Benj Miller, CEO and co-founder of System & Soul. After experiencing his own brutal identity crisis in 2009 when his business grew 300% then nearly collapsed overnight, Benj discovered that businesses need both strong systems and authentic soul to thrive sustainably.
Key insights include why founders often mistake chaos for authenticity, the critical importance of clarity and accountability in leadership, and his philosophy that companies should use their business to grow their people rather than use people to grow their business...
