Silly Little Girls Club

Sephora UK's Managing Director Sarah Boyd on six or seven years of pushing for the comeback, the 5,000 person queue at Westfield White City, and how to get your brand on the shelves.

Sarah Boyd spent six or seven years banging her head against a wall asking why Sephora wasn't in the UK. Then someone finally said yes, and she came home with her two rescue dogs to make it happen.

We recorded this one live in the brand new Sephora on Carnaby Street, in front of an audience, with donuts. Sarah is the Managing Director...

Recorded live at Soho Farmhouse, this special episode of The Silly Little Girls Club dives into a topic so many women quietly struggle with — hair loss.

Host Samantha Cusick sits down with Laura Tudor, co-founder of CENTRED, and Sofia Baig, a brilliant trichologist and true scalp expert, for an honest, raw and deeply reassuring conversation about what really causes hair loss, how to recognise the signs, and what actually helps.

Together, they break down:

✨ The most common causes of hair loss — stress, hormones, postpartum changes, deficiencies and more

💭 Why your mental health an...

What does it really take to turn a home salon into a global beauty empire? This week on The Silly Little Girls Club, Samantha sits down with Kim Haberley — the fearless Australian entrepreneur and creative mind behind Boho Blonde, Ape Label, and Filtered Beauty.

From mixing colour in her garage to creating one of the most recognisable salon brands in the world, Kim’s story is a masterclass in resilience, reinvention and refusing to play small.

In this episode, Kim opens up about:

What does it take to go from freelance writer to leading the beauty desk at one of the world’s most iconic magazines?

This week on The Silly Little Girls Club, Samantha sits down with Keeks Reid, Beauty Director at Cosmopolitan UK, to find out.

Keeks has built a career on storytelling, representation and celebrating beauty in all its forms. In this conversation, she opens up about her journey into beauty journalism, what it’s really like behind the scenes at Cosmo, and why diversity and authenticity are at the heart of everything she creates.

✍️ Episode Description

What happens when you leave behind a busy London life to chase a dream in the South of France? For Jeany Cronk, it meant starting over with her family and creating Maison Mirabeau, one of Provence’s most celebrated rosé wine brands.

In this week’s The Silly Little Girls Club, Samantha sits down with Jeany to talk about the leap from corporate life to vineyards, the grit it took to build a global brand, and the creativity that fuels her work every day.

In this epis...

What happens when two beauty insiders get tired of skincare that’s either too expensive or just doesn’t work? They create their own solution.

This week on The Silly Little Girls Club, Samantha sits down with Alisa Metzger and Jen Shane, the powerhouse duo behind InnBeauty Project — the cult skincare brand changing the game with affordable, clinically proven products that deliver results without compromise.

From literally packing their own boxes in the early days to now sitting proudly on Sephora shelves worldwide, Alisa and Jen share the real founder story:

This week on The Silly Little Girls Club, Samantha welcomes Eshita Kabra-Davies, founder of By Rotation, the world’s first social fashion rental app and a global movement for sustainable style.

What began as a honeymoon wardrobe dilemma turned into a fashion-tech platform transforming consumption and empowering women to monetise their wardrobes. Today, By Rotation is a community-driven app with 85% retention, global expansion to the US and UAE, and a mission to make sustainable fashion mainstream.

In this episode, Eshita shares:

This week on The Silly Little Girls Club, Samantha chats with Karrie Fitz, founder of Kit Studios, PR powerhouse, mentor and champion of the hairdressing industry.

Karrie started as a hairdresser in Ireland before moving to London, working at L’Oréal, and eventually launching Kit Studios — an agency that represents and elevates the top 5% of talent with a strict “no ego” policy. More than a business, Kit has become a movement to change how hairdressing is valued and represented.

In this candid conversation, Karrie shares:

This week on The Silly Little Girls Club, host Samantha Cusick speaks with Nikki Lilly, BAFTA-winning presenter, Junior Bake Off champion, author, YouTuber and fearless advocate for people with facial differences.

At just 20, Nikki has built a global platform for representation and face equality. In this powerful conversation, she shares her journey of growing up with AVM, navigating nearly 100 operations, using makeup and YouTube to reclaim confidence, and speaking at the United Nations to demand change.

We cover:

Welcome to Season 3 of The Silly Little Girls Club 🚀

This week on The Silly Little Girls Club, Samantha sits down with Amy Liu, founder of Tower 28 Beauty, the cult clean beauty brand built for sensitive skin.

After years in the beauty industry — and struggling with chronic eczema — Amy created Tower 28 to prove that sensitive skin deserves fun, inclusive and high-performance products. Her brand is now a Sephora bestseller and one of the most talked-about names in clean beauty.

In this inspiring episode, Amy opens up about:

✨Building Tower 28 from personal struggles with ecze...

Welcome to Season 2 of Out of Office, the unfiltered spin-off of The Silly Little Girls Club where work life gets messy and the gin is stronger than the WiFi.

We’re back—blotchy, borderline feral, and more out of office than ever. In this chaotic but cathartic catch-up, Samantha and Hollie reunite to debrief on everything from mental breakdowns on brand trips (Dubai, we’re looking at you) to bulldogs with six-figure vet bills, a funeral that turned existential, and what really went down at the live podcast taping inside Sephora.

In this episode, you’ll hear...

Welcome back to Out of Office! Season 2, Episode 2 is an unfiltered, feral delight — featuring real listener dilemmas, even realer oversharing, and a few life lessons snuck in between cocktails.

This week, Samantha and Hollie take on the problems filling your inbox and your brain—from cursed crystals and ChatGPT shame to sleeping with the enemy (aka, the man without a bed frame).

✨ In this episode:

Welcome to one of our most unhinged but healing episodes of Out of Office yet — the wellness edition no one asked for but everyone absolutely needed.

In this episode, Samantha and Hollie head to ARC, the next-gen wellness space founded by Silly Little Girls Club guest Alanna Kit. The goal? Try contrast therapy, slow down, and finally relax. The result? Ice bath meltdowns, towel-wafting revelations, and a whole lot of swimsuit-induced chaos.

🎧 Expect:

Welcome back to The Silly Little Girls Club — where the glow-up is mental, emotional, entrepreneurial, and sometimes, very sparkly.

This week’s guest? Rosie Fortescue. You may know her from the OG days of Made in Chelsea, but reality TV was just the prologue. Rosie is now the powerhouse behind not one, but two thriving brands — Rosie Fortescue Jewellery and Bag-d, her latest venture launched with her twin sister.

In this episode, we unpack Rosie’s incredible transformation from public figure to multi-hyphenate founder and creative force. It’s all about reinvention, resilience, and running two fashio...

Welcome back to The Silly Little Girls Club, where we turn big conversations into power moves—one unapologetic woman at a time.

This week, I’m joined by Mikai McDermott—beauty theorist, content creator, founder of The Linen Service, and the sharpest voice redefining what it means to work, create, and show up online with purpose.

Once a top-tier hairstylist, Mikai walked away from the salon chair to study at LSE, publish essays with Penguin, and start again from scratch—this time on her terms.

In this episode, we talk:

🎙️ Episode Introduction

What do you do when you realise the career you’ve worked your whole life for… isn’t your dream?

For Hanushka Toni, the answer was simple: leave law and build a luxury resale empire instead.

This episode of The Silly Little Girls Club is a true movie script moment—from being a high-flying solicitor to launching Sellier London, one of the most coveted pre-loved luxury retailers in the world. What started as a small boutique in Knightsbridge is now an industry-changing global business that sells Hermès Birkins, Chanel classics, and the world’s most sough...

From writing poems about bees in Year One to writing for Vogue, Refinery29, and Dazed—journalist and copywriter Humeara Mohamed has one hell of a story.

In this raw, warm, and wildly funny episode of The Silly Little Girls Club, she opens up about what it really took to break into the fashion and beauty media industry—from unpaid internships to launching a freelance career from scratch. We talk:

🖊️ Getting published at 14 and knowing her dream job at 17

💻 The reality of freelance journalism (and why £200 a month was the norm at first)

🛍️ Writing...

What do ice baths, neuroscience, and ancient rituals have in common? According to Alanna Kit—everything.

In this episode of The Silly Little Girls Club, Samantha Cusick sits down with Alanna Kit, neuroscientist, entrepreneur, and founder of ARK—London’s cutting-edge wellness sanctuary that merges science, spirituality, and ritual into one transformational space.

From running psychedelic retreats to building a spa that caters to the nervous systems of bankers, Alanna’s journey is as mind-blowing as it is inspiring.

You’ll learn:

In this powerful and timely episode, Samantha sits down with actress, advocate, and internet icon Bel Priestley—best known for her role as Naomi in Netflix’s Heartstopper—to talk about life, identity, and what it really means to step into your power as a trans woman in the UK right now.

As the UK High Court ruling on trans women in single-sex spaces sparks national debate and confusion, this conversation couldn’t be more relevant. Bel shares her own transition story, the power of trans friendships, and the importance of accurate, authentic representation both online and on screen...

Have you ever posted something online just for fun—only to have it completely change your life?

That’s exactly what happened to Anisa Sojka, today’s guest on The Silly Little Girls Club. You might know her for her flawless, Rapunzel-worthy hair, but what you might not know is how she took a single social media post and turned it into a multi-brand empire spanning haircare, accessories, and jewellery.

We’re talking about the power of niching down, the reality of growing a personal brand, and how one viral moment can change everything—if you know what to do...

🎙️ How to Work Smarter, Not Harder – Emily Austen’s Success Secrets

Ever feel like you're running on a treadmill of hustle culture, sprinting toward success but never quite getting there? We’ve all been there—rewarding ourselves for late nights, glorifying burnout, and measuring our worth by how busy we are. But what if I told you that working harder isn’t the answer?

In this episode of The Silly Little Girls Club, I sit down with the brilliant Emily Austen, founder of Emerge PR and author of the bestselling book Smarter, to unpack the truth about productivit...

Podcast Episode Summary/Intro: Sephora x The Silly Little Girls Club – Redefining Beauty, One Conversation at a Time

Welcome back to The Silly Little Girls Club! Today, we’re coming to you live from Sephora, where we’re diving deep into the beauty industry’s most important conversation—true inclusivity. This episode is all about breaking down barriers, challenging outdated beauty standards, and making space for every face, every story, and every woman.

Joining me is Matilda, a powerhouse fundraiser and partnership consultant at Face Equality International—a game-changing organisation fighting for fair representation of people with facia...

This week, I’m joined by the one and only Chloe Swift, a hairstyling expert turned social media sensation. Chloe’s story is one of hard work, passion, and breaking boundaries in the digital world. From her early days in a salon to becoming a full-time content creator, Chloe has redefined what it means to blend creativity with business savvy.

💇‍♀️ What’s Inside This Episode?

🎙️ Welcome back to the Silly Little Girls Club: Out of Office! 🎙️

This week, Hollie and I are taking you on a wild ride through our hilariously chaotic lives as women balancing business, travel, and a whole lot of unexpected moments. From Dubai's golden sands to camel justice campaigns and awkward family holidays, this episode has it all!

💼 What’s Inside This Episode?

This week, I’m joined by Rosie Speight, co-founder of the game-changing wellness brand, Equi London. Rosie’s journey from the trading room floor to launching a pioneering supplement brand is nothing short of extraordinary.

💼 From thriving in the high-stakes world of finance to redefining women’s wellness, Rosie shares the highs, lows, and laugh-out-loud moments of her transformation. This episode is packed with raw, inspiring truths about balancing business, family, and self-care.

✨ What’s Inside This Episode?

- Rosie’s start as the only woman on a male-dominated trading floor—and the epic stories that...

We’re back with another Out of Office episode! It’s me, Samantha, and PR Queen Hollie, talking all things work, business, and those why-does-this-always-happen-to-us moments. Grab your mug of Prosecco (because why not?) and settle in for an unfiltered, laugh-out-loud chat about the realities of life as working women.

🍸 What’s Inside This Episode?

- Networking faux pas: From awkward hugs to disastrous air kisses—why do Brits even try?!

- The art of oversharing: Why Hollie and I can’t stop spilling the tea at events.

- Work event chaos: From c...

In this episode of The Silly Little Girls Club, we sit down with Karlee Ozener, the visionary founder of Hello Klean—a brand transforming the way we approach beauty by tackling an often-overlooked culprit: hard water. With their iconic tagline, “It’s not you, it’s your water,” Hello Klean has become a game-changer for those struggling with hair and skin issues caused by mineral-rich water.

What We Cover in This Episode:

- The Origin Story: How Karlee’s personal struggles with hard water while living in different countries inspired her to create Hello Klean.

- Build...

🎙️ Welcome to the Silly Little Girls Club: Out of Office! 🎙️

In this debut episode of our new "Out of Office" series, join me, Samantha, and my fabulous friend Hollie as we dive into the rollercoaster world of being women in business. This isn’t your average business chat—it’s raw, real, and oh-so-relatable. We’re spilling the tea (or Prosecco, in our case) on what it’s like to navigate careers, life’s curveballs, and the hilarity that ensues along the way. 🍾

What’s Inside This Episode?

- 🎭 The drama of early career missteps (spoiler: engr...

Mimi Kone, the powerhouse behind Mimi at Mina, takes us on an incredible journey of reinvention and resilience. Starting as a salon owner in Notting Hill, she made it her mission to provide quality services for women of color—a passion sparked by her own experiences. Imagine this: moving to London without speaking English, armed with nothing but determination to make her dream a reality. After a decade of building a thriving business, Mimi hit a crossroads. Feeling stuck, she made the bold decision to pivot toward creating science-based hair care products.

In this deeply personal and in...

Get ready for a candid and inspiring chat with the incredible Tanya Burr! In this episode, Tanya takes us through her journey—from her early days as one of YouTube’s OG stars to building a thriving career as an actress, influencer, and UNHCR goodwill ambassador. She doesn’t hold back, sharing what it’s really like to juggle motherhood with a demanding career, and how she’s learned to set boundaries to protect her time and energy.

We dive into everything from her creative process and the pressures of online scrutiny to the importance of staying authentic...

Join me, Samantha Cusick, for a heart-to-heart with the incredible Lisa Potter-Dixon—a makeup artist, author, and entrepreneur whose journey in the beauty industry is as inspiring as it is real. We dive deep into the power of authenticity, both personally and professionally, and how staying true to ourselves shapes our relationships and success.

Lisa opens up about her battle with endometriosis, sharing her powerful story of resilience and why women’s health awareness is so crucial. It’s a reminder that open conversations around challenges make us stronger. We talk about the value of community, celebrating every...

Hey there, and welcome to The Silly Little Girls Club! This podcast is all about real talk, resilience, and proving that no dream is “too silly” or “too big” for any woman. In this space, I’ll be sharing stories of incredible women who’ve faced challenges head-on and redefined what’s possible in the business world and beyond.

It all started with a moment that changed everything for me—I was once dismissed as just a “silly little girl” when opening my hairdressing business, and that label? It only fueled my determination to prove what we’re really capable of...

I’m SO excited to kick off The Silly Little Girls Club podcast with our very first episode featuring the one and only Mel C, aka Sporty Spice! 🎉 It’s honestly a dream to have such an iconic guest to launch this journey, and I can’t wait for you to hear what she has to say!

In this episode, we dive deep into Mel’s incredible journey with the Spice Girls, the lasting impact of the *Girl Power* movement, and the real behind-the-scenes moments of being in one of the biggest girl bands in history. Mel opens up ab...