My Entrepreneurial Journey with Yaritza Báez
My Entrepreneurial Journey is a podcast for women entrepreneurs in their 40s and 50s who are in the early stages of building a business and doing it honestly, one step at a time.This isn't a show about six-figure months or overnight success. It's about what building a business actually looks like: the slow seasons, the self-doubt, the small wins that don't feel small, and the moments you almost quit but didn't.Each episode offers real talk, personal stories, and grounded reflection to help you stay the course when momentum feels invisible and remind you that showing up consistently, even...
Ep. 41 Being Seen: Overcoming Fear, Rejection, and Self-Doubt with Abigail Gazda
What does it really take to put yourself out there when you're building a business, especially when you're afraid of rejection, failure, or simply being seen?
In this episode of My Entrepreneurial Journey, I sit down with Abigail Gazda, CEO of Hearts Unleashed, four-time best-selling author, and 28-time publisher.
Abigail shares her entrepreneurial journey and what she's learned about overcoming the fear of rejection, owning your gifts and talents, and being willing to be seen not only when things don't work out, but also when they do.
We talk about how her relationship...
Ep. 40: Making Your Business Hours Count
What happens when you’re committed to growing your business, but you simply don’t have as much time for it as you’d like?
In this episode of My Entrepreneurial Journey, I’m sharing something I’ve been navigating myself: building a business alongside a full-time job and a full life, and learning to tell the difference between being busy and doing the work that actually moves the business forward.
We’ll talk about why limited time can force better choices, what you might prioritize if you only had three hours for your business this week, a...
Ep. 39: Stuck at One or Two Clients? Here's What's Actually Happening
You've been in business a year, maybe two. You're posting, learning, trying new strategies, and consistent clients still aren't happening.
In this episode, I break down why that's rarely a strategy problem. It's a foundation problem.
I talk about what that actually sounds like day to day (the elevator pitch you can't say without rambling, the four platforms that still aren't working, the three offers nobody's quite sure about), and I share my own story of building a business on more tactics instead of a solid foundation, and what changed once I simplified around one o...
Ep. 38: Leading Yourself Before You Lead Your Business | with Cara Nance
Before you can confidently lead a business, you have to learn to lead yourself.
In this episode, I sit down with leadership coach Cara Nance to explore why self-leadership is one of the most overlooked skills in entrepreneurship. We talk about the habits, mindset, and daily decisions that help business owners navigate uncertainty, build confidence, and make progress even when they don't have all the answers.
Whether you're just starting your business or feeling stuck in your growth, this conversation will remind you that the way you lead yourself directly influences the way you lead...
Ep. 37: The Business that Made Me a Coach
For over six years, I was a virtual assistant. I always knew it wasn't the destination, but I didn't know yet what it was.
In this episode, I get personal about how I actually became a coach. I talk about the "10K month" promises that didn't work for me, and the moment I realized everyone's timeline is genuinely different, no matter what the online gurus tell you.
I also get into what the messy middle really looks like. Not the version you see in a highlight reel, but the actual stretch where you're still figuring...
Ep. 36: The Difference Between Activity & Progress
Being busy and making progress can feel like the same thing, but they're not the same, and mixing them up is one of the sneakiest ways an early-stage business can stall without you even noticing.
In this episode, I'm breaking down the difference between activity that feels productive and progress that actually moves you toward your next client.
We'll talk about why busy work is so seductive, what real progress tends to look like (hint: it's often less exciting than you'd expect), and I'll share a simple filter you can run any task through before yo...
Ep. 35: Momentum Doesn't Feel Like Momentum
If you've been showing up consistently in your business — creating content, sending follow-ups, having conversations — and it still feels like nothing is happening, this episode is for you.
In this episode, I'm getting honest about something I wish someone had told me earlier: momentum rarely feels the way we think it should. It doesn't arrive with a flood of inquiries or a surge of engagement. Most of the time, it feels slow, repetitive, and sometimes even discouraging.
I share what a particularly quiet season in my own business looked like, why the doubt that crept in w...
Ep. 34: Designing a Business and Life That Truly Fits You
In this episode of My Entrepreneurial Journey with Yaritza Báez, I’m joined by Leslie Gaudet for a conversation that will resonate deeply with women who have built successful careers but feel exhausted, unfulfilled, or ready for something different.
We talk about what it really means to design a business and life that truly fits you not the ideal version you see online, but one that aligns with your values, energy, and real-life responsibilities.
Leslie shares her perspective on the internal shifts that happen when women begin to question their current path, especially those com...
Ep. 33: Staying in the Game Life Pulls You Out of Rhythm
In this episode of My Entrepreneurial Journey, I talk honestly about something many women entrepreneurs experience but rarely discuss openly: what happens when life suddenly pulls you out of rhythm while you’re trying to build momentum in your business.
After dealing with the flu, recovering from a knee injury, and feeling unexpectedly isolated from the routines and connections that normally ground me, I realized how quickly discouragement and emotional exhaustion can affect not only our energy but also how we see ourselves and our businesses.
This episode is a conversation about emotional resilience beyond pr...
Ep. 32 Conversations, Not Content What Actually Creates Momentum
In the early stages of building a business, it’s easy to believe that more content is the answer.
More posts.
More learning.
More trying to figure it out.
But what if the real reason things feel stuck… isn’t a lack of effort?
In this episode, I’m sharing a shift that completely changed how I approach business.
I talk about:
Why posting consistently isn’t always what creates momentumThe role conversations play in building a business that actually worksHow to tell if what you’re doing is working—o...Ep. 31 Breaking Up With Burnout & Building Something That’s Yours
Burnout isn’t just about being busy; it’s deeper than that.
In this episode of My Entrepreneurial Journey, I’m joined by Elisha Meek, author, entrepreneur, burnout coach, and corporate professional with over 17 years of experience in Talent Acquisition.
We talk about what burnout really looks like (beyond the usual “I’m just tired”), and why so many women feel stuck living for their inbox instead of building something meaningful of their own.
Elisha shares insights from her upcoming book Break Up With Burnout and introduces a different way forward, one that doesn’t requ...
Ep. 30: The Pickleball Principle - Why Missing Shots Matter More Than Winning Them
In this episode of My Entrepreneurial Journey, I talk about what it really feels like to build a business when things aren’t moving as fast as you expected.
This is the phase where most people don’t talk about the quiet moments, the doubts, and the question of “Is this even working?”
I share:
What’s actually happening behind the scenes when your business feels slowWhy lack of results doesn’t mean lack of progressHow to keep showing up even when motivation isn’t thereA mindset shift that will help you stay in the gameIf...
Ep. 29: Confidence Isn't a Switch: Rebuilding Self-Trust in Midlife with Morgan Barkus
What does it really mean to be seen in midlife?
For many women over 40, visibility feels heavier, whether it’s showing up online, speaking confidently, or owning their expertise. And it’s not because they lack experience or capability.
In this episode, I’m joined by Morgan Barkus to explore why confidence isn’t something you “turn on,” but something you rebuild, through self-trust, presence, and small embodied actions.
We talk about:
Why being seen feels more vulnerable in midlifeHow body confidence and self-trust affect professional presenceWhy waiting to feel ready keeps women stuckG...Ep. 28: What Peru Taught Me About Business (That No Course Ever Did)
I didn’t go to Peru looking for business lessons, but I came back with some of the most important ones I’ve learned so far.
In this episode, I share seven reflections Peru offered me about building a business after 40. Lessons on growth, resilience, freedom, trust, and alignment that no course ever taught me.
If you’re in the early stages of building your business and sometimes feel like you’re doing a lot without yet seeing the full picture, this conversation is for you.
And if you’re feeling stuck or spinning y...
Ep. 27: The Beliefs That Keep Us Stuck and How to Choose Differently with Amy D'Agrosa
Many women reach a point where they know they want change in their lives, their work, or how they feel, yet something keeps holding them back. Often, it’s not a lack of ability or opportunity, but the beliefs running quietly in the background.
In this episode, I’m joined by life coach Amy D'Agrosa, whose zone of genius is working with limiting beliefs and their impact on our lives. We talk about why feeling “stuck” is often more about belief than circumstance, how awareness creates new choices, and what it really takes to move forward without forcing...
Ep. 26: Designing a Sustainable Career: Leadership, Clarity, and Redefining Success with Angela Mazzi
High-achieving careers don’t have to come at the cost of your health, clarity, or fulfillment.
In this conversation, I’m joined by Angela Mazzi—architect, firm partner, and mentor—who brings a refreshing perspective on leadership, burnout, and redefining success. Angela shares how clarity becomes a superpower when you’ve been running on autopilot and why not everyone’s version of success needs to look the same.
We talk about navigating pressure, leading without a traditional roadmap, and making career decisions that are aligned with who you are now—not who you were 10 or 20 years ago.
...Ep. 25: A New Year, With Intention (No Pressure)
In this first episode of 2026, I’m sharing a personal reflection on the year that just ended and the season I’m stepping into now.
2025 was a year of meaningful growth in my business—and also a year of deep grief with the passing of my mother. In this episode, I talk about what it meant to hold expansion and loss at the same time, why I chose rest and travel over pushing through the holidays, and how pausing gave me clarity.
As I move into 2026, I’m focusing on growth, advancement, and sustainability—without pressure o...
Ep. 24 Motivation Is a Feeling. Commitment Is a Decision.
Feeling unmotivated lately? You’re not alone.
In this episode of My Entrepreneurial Journey, I’m diving into one of the biggest mindset shifts that transformed how I build my business — understanding that motivation is a feeling, but commitment is a decision.
We often think that successful entrepreneurs stay endlessly motivated… but that’s not reality. What sets them apart isn’t constant inspiration — it’s their commitment to keep showing up, even when the motivation fades.
Whether you’re balancing a full-time job, family responsibilities, or simply running low on energy, this episode will help...
Your Q4 Reset: Reconnect Before You Push
Before you set more goals, push harder, or try to salvage what’s left of the year—pause.
This short and reflective episode invites you to reconnect with your why so you can finish the year aligned, not overwhelmed.
Inside, I share:
Why do so many women in midlife feel disconnected from their business goalsWhat it means to “soul-set” instead of goal-set
A few simple reflection questions to guide your October reset
You don’t need a complete plan right now; you need clarity and connection.
Let this episode be...
How to Set Boundaries That Support Your Growth (Not Limit It)
Boundaries aren’t walls; they’re the framework that helps your business (and you) thrive.
In this conversation with Mariya, we dive into what healthy boundaries actually look like for new entrepreneurs, especially in a world that glorifies hustle and highlight reels.
We talk about:
✨ How to recognize when your boundaries are being tested
🪞 The impact of social media on your mindset and energy
💼 Practical ways to protect your time while staying visible
💬 Why boundaries create freedom, not restriction
If you’ve ever felt stretched thin, overwhelmed by comparison, or uns...
Ep. 21 Why More Clients Aren’t the Answer: The Real Keys to Business Momentum
We often say, “I just need more clients,” but more clients without clarity can lead to overwhelm, not freedom. In this episode, I share why accountability, self-trust, and doing less strategically are the real keys to building momentum and a business that works with your life, not against it.
You’ll leave this episode with a fresh perspective: you’re not behind, you’re not failing, you just need clarity, accountability, and self-trust to unlock your next level of momentum.
✨ If this resonates, I’d love to support you. DM me on LinkedIn or Instagram, or book a stra...
From Burnout to Empowerment with Amy Dave
In this inspiring episode of My Entrepreneurial Journey with Yaritza Báez, I sit down with wellness coach Amy Dave, who shares how she transformed her life from feeling drained and “like a zombie” into living with energy, purpose, and resilience.
Amy opens up about the small but powerful shifts that helped her rebuild her health and confidence, and how she now guides women to feel energized, efficient, and empowered while juggling the demands of business and family life.
You’ll hear:
The turning point that sparked Amy’s transformationThe first simple changes that made the...Why Accountability Is Your Secret Business Weapon (Especially After 40)
Trying to build a business on willpower alone? If you're feeling stuck in a cycle of good intentions and missed deadlines, this episode is for you. We're diving deep into why accountability isn't about discipline. It's about connection and support that actually fits your life stage.
In this episode, we explore why the first 1-3 years of business require a different kind of support system, what effective accountability actually looks like (hint: it's not about massive masterminds or shame-based motivation), and practical ways to find the right accountability partner or group for your unique situation.
...
Building an Authentic Brand: Raquel’s Journey to Purposeful Entrepreneurship
In this episode of My Entrepreneurial Journey with Yaritza Báez, I sit down with Raquel Furman, a coach who helps entrepreneurs create authentic businesses rooted in clarity, purpose, and values.
Raquel shares her own transition from a traditional career into coaching, the mindset blocks she had to overcome, and the lessons she’s learned about showing up authentically online. We talk about the first steps to building a brand that feels aligned, how to simplify the process when you’re overwhelmed, and why consistency and storytelling matter more than perfect visuals.
If you’ve ever fe...
Ep. 17 When Your Side Business Motivation Hits Rock Bottom
Ever feel like you're failing at entrepreneurship because you can't stay motivated every single day? You're not alone, and you're not broken.
In this episode of My Entrepreneurial Journey, I get real about motivation slumps and why they hit differently when you're building a business while maintaining a full-time job in your 40s or 50s.
We'll explore:
Why motivation slumps are completely normal (and actually human)The unique challenges of juggling career stability with entrepreneurial dreamsHow your vision becomes your lifeline when motivation disappearsFive practical strategies that actually work when you're running on emptyWhy "...Ep. 16 Stop Doing All The Things – The 5 Steps to Actually Attract Clients
Are you doing everything to grow your business, but still struggling to sign consistent clients?
In this episode, Yaritza breaks down the 5 essential steps that every woman entrepreneur needs to simplify her strategy, get clear on what really matters, and start attracting clients with ease.
If you’re tired of chasing tactics and feeling like nothing’s working, this conversation will help you shift from scattered and overwhelmed to focused and aligned.
You’ll learn:
✅ Why clarity on your ideal client changes everything
✅ How to craft one offer that actually converts
✅ The m...
Ep. 15: Growing Without the Pressure: Midlife Business Building on Your Terms
In this episode of My Entrepreneurial Journey, we’re flipping the script on what success should look like when you’re building a business in midlife.
If you’ve ever felt behind, overwhelmed, or questioned whether you’re doing enough, this conversation is for you. I’m talking about the invisible pressure so many women in their 40s and 50s carry—the unrealistic expectations, the endless hustle, and the quiet self-doubt that creeps in when your path doesn’t look like everyone else’s.
You’ll learn:
Why that pressure exists (and why it’s not your fault)S1 Ep. 14 Who am I to call myself an expert?
If that thought has ever crossed your mind, this episode is for you.
In today’s episode of My Entrepreneurial Journey, we’re talking about how to build authority in your coaching or service-based business—even when you’re just getting started.
Whether you're in year one or two of business, it can feel intimidating to put yourself out there when you don’t have a big audience, a polished brand, or a long list of clients. But guess what? Authority isn’t about being perfect—it’s about showing up with purpose.
✨ In this episode, I...
S1 Ep. 13 Simplify to Grow: Building Authority Without the Overwhelm
Feeling pulled in a hundred directions while trying to grow your coaching or service-based business? Or maybe you’re wondering if anyone will take you seriously when you’re just starting out?
In this episode of My Entrepreneurial Journey, we’re tackling two of the biggest challenges women in midlife face as entrepreneurs: overwhelm and impostor syndrome.
You’ll learn how to simplify your strategy so you can focus on what truly moves the needle—and how to build authority in your space, even if you don’t have a big audience or years of experience y...
S1 Ep. 12 From Overwhelm to Action: Simplifying Your Business Growth
Are you feeling pulled in a million directions while trying to grow your coaching or service-based business? In this episode of My Entrepreneurial Journey, I’m talking about a feeling so many women over 40 face in their first years of business: overwhelm.
I’ll walk you through the mindset shift that helped me stop chasing everything and start focusing on what truly matters. We’ll talk about how to simplify your approach, where to focus your time, and why doing less can actually move your business forward faster.
Whether you're juggling too many ideas o...
S1 Ep. 11 The Realities of Being a Weekend Entrepreneur
Are you building your business while juggling a full-time job and life’s many responsibilities? You’re not alone. Many women over 40, including myself, are creating their dream businesses on the weekends, step by step.
In this episode, I dive into the realities of being a weekend entrepreneur—the challenges, the time constraints, and the energy management needed to keep going. I’ll also share my strategies for staying productive, avoiding burnout, and making steady progress, even when time feels limited.
If you’re navigating this path, this episode will remind you that small, intentional steps lead...
Ep. 10 How I Push Through Self-Doubt as an Entrepreneur Over 40
Have you ever questioned whether you’ll ever reach the success you crave? Do you sometimes feel like fear and self-doubt are holding you back from building the business and life you truly want?
In this episode, I get real about how I deal with self-doubt—because yes, I go through it too. But I’ve learned that success isn’t about never feeling doubt or fear—it’s about refusing to let them stop you.
I’m sharing five key lessons that help me move forward even when I feel uncertain. If you’ve ever felt stuck...
S1 Ep. 9 Communication, Boundaries, and Growth: Lessons for Life and Business
In this episode, I share a personal story that taught me three invaluable lessons about communication, boundaries, and reflection.
These insights are essential not only for personal relationships but also for building a successful business. Learn how listening without judgment, respecting boundaries, and owning your missteps can strengthen connections and create a solid foundation for growth.
Tune in for practical insights and advice on how to navigate the noise, stay aligned, and start building a business that is truly authentic to you.
Are you ready to take the next step in your entrepreneurial jou...
S1 Ep. 8 Avoiding the Noise When Starting Your Business
Starting a business can feel overwhelming with all the advice, programs, and courses claiming to have the "magic formula" for success. In this episode, I share my personal experience with information overload and how chasing trends led me down the wrong path.
I also discuss how misaligned marketing can make it difficult to determine which programs are truly right for your business stage. I even share the story of a client who felt let down by a group coaching program that wasn’t designed for her needs as a beginner.
If you’re in the earl...
S1 Ep. 7 Get Present – Leveraging the Power of Mindfulness in Your Business
Join Yaritza Báez on My Entrepreneurial Journey as she shares how mindfulness can transform your work and connections with clients.
Discover practical techniques to stay focused, reduce stress, and be fully present in your daily tasks and interactions. If you’ve ever felt overwhelmed by distractions or disconnected from your purpose, this episode will help you regain clarity and joy in your business journey.
Are you ready to take the next step in your entrepreneurial journey?
Let’s explore how we can work together.
Book a free Discovery call: https://calendl...
S1 Ep. 6 Dream the Big Dream – Craft Your Vision for Success
In this episode of My Entrepreneurial Journey, host Yaritza Báez explores the power of dreaming big and crafting a vision that aligns with your ideal lifestyle.
Learn how to overcome the fear of ambitious goals, define your dream business, and turn your vision into actionable steps. With practical exercises and real-life examples, this episode will inspire you to think boldly and take the first step toward making your dream a reality.
Are you ready to take the next step in your entrepreneurial journey?
Let’s explore how we can work together.
Boo...
S1 Ep. 5: Go with the Flow-Embrace Flexible Goal-Setting
Join host Yaritza Báez on My Entrepreneurial Journey as she explores the power of flexibility in goal-setting.
This episode is for anyone who has ever felt boxed in by rigid plans.
Yaritza shares practical strategies to balance structure with adaptability, encouraging creative problem-solving and resilience.
Discover how to pivot when plans change, celebrate progress, and stay curious about alternative paths to success.
If you’re ready to bring more flow and ease into your business journey, this episode is a must-listen! Plus, learn how you can work with Yaritza to refine your st...
S1 Ep. 4: Discover Your Goal-Setting Persona
In this episode of My Entrepreneurial Journey, host Yaritza Báez helps you uncover your unique goal-setting persona.
Whether you’re a Dreamer, Planner, or Achiever, understanding your natural tendencies is the first step to setting goals that feel exciting and achievable.
Learn how to transform big ambitions into manageable steps and avoid common pitfalls like overcommitting or perfectionism.
Tune in to discover how your personality can shape a goal-setting strategy that truly works for you.
Are you ready to take the next step in your entrepreneurial journey?
Let’s explore...
Ep. 5: Best Year Ever Series: Creating a Flexible Roadmap for Growth
Are your goals feeling more like a burden than a guide?
In this episode of Your Best Year Ever, I’ll show you how to create a roadmap for 2025 that’s adaptable, actionable, and aligned with your vision.
We’ll discuss the importance of treating goals as living documents, breaking them into small daily actions, and balancing ambition with realism.
It’s time to approach your growth journey with flexibility and purpose.
Are you ready to take the next step in your entrepreneurial journey?
Let’s explore how we can work together...
Ep. 4: Best Year Ever Series: Building a Support System for Success
Building a Support System for Success
In this episode of Your Best Year Ever, we’re diving into the power of a strong support system. Building a business can be overwhelming, but you don’t have to do it alone.
I’ll guide you through identifying the key people who can provide emotional, professional, and practical support to help you thrive.
From mentors and collaborators to accountability partners, we’ll explore how to create and strengthen the relationships that will propel you toward your goals in 2025.
Are you ready to take the next step in...