CreativiTea Pod

40 Episodes
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By: Lynda Aguocha

In a world brimming with innovation and artistic expression, CreativiTEA is Nigeria’s leading podcast that brews up stories of Success, passion, and creative genius. Each episode invites you to sip on the rich experiences of top creatives from diverse fields, uncovering the “tea” behind their career breakthroughs, challenges, and projects that are reshaping the creative landscape.  Hosted on Acast. See acast.com/privacy for more information.

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The Culture of Care Ft Olusesan Ogunyooye - Head of Marketing, AXA Mansard
The Culture of Care Ft Olusesan Ogunyooye - Head of Marketing, AXA Mansard episode artwork
#12
Today at 7:45 AM

Tea is served! ☕✨


For Olusesan Ogunyooye - Head of Marketing at AXA Mansard, the Culture of Care is personal.


Having grown up surrounded by care and support, he is passionate about extending that same care to others.


This belief is at the heart of AXA Mansard’s Culture of Care campaign which draws on the communal spirit of looking out for one another but it also asks an important question - Who cares for the carer?


As an insurance and financial services company, AXA Mansard is putting that m...


The Art Behind the Craft Ft Uzor Arukwe
The Art Behind the Craft Ft Uzor Arukwe episode artwork
#11
Last Friday at 12:57 PM

Tea is served! ☕✨


Fame and recognition can be exciting but they come with a reality.


For Uzor Arukwe, acting has always been about his love for the craft. It was this passion that led him to leave the corporate world to pursue a career that has brought him incredible success and unexpected challenges. As he puts it, “My art is all I have.”


From the overwhelming reception of “Love in Every Word” and the criticism of “Colors of Fire” to the public attention that followed, Uzor has experienced how quickly fame can blur th...


Building the Life you Want Ft Faith Morey
Building the Life you Want Ft Faith Morey episode artwork
#10
10/22/2026

Tea is served! ☕✨


Faith Morey didn't always have the life she has today. The Port Harcourt-born former basketball player went on to build an international modelling career before becoming a familiar face on The Real Housewives of Lagos.


On this episode, Faith talks about deliberately building the life she wanted, staying authentic despite public opinion, and why class, confidence and social etiquette aren't reserved for people born into certain environments.


This is a belief that also reflects through her work as Founder of Gracefully Faith Morey and Okachi Foundation.


<...


What it takes to be a Nigerian Creator Ft Tobe Ugeh
What it takes to be a Nigerian Creator Ft Tobe Ugeh episode artwork
#9
10/15/2026

Tea is served! ☕✨


Tobe’s acknowledgement of the tea we served on set mid-conversation did not prepare us for the tea he was about to spill.


Tobe Ugeh, popularly known as Tobe SZN, is a lawyer, creator and actor who has captivated the eyes and hearts of many young Nigerians with his fashion, lifestyle, travel content and now, history classes.


On this episode, Tobe addresses how he handles criticisms, what it takes to be a creator living in Nigeria and the actual aim and objective of his platform.


Get...


From Banking To Music: Career, Davido and the Music Industry Ft Mayorkun
From Banking To Music: Career, Davido and the Music Industry Ft Mayorkun episode artwork
#8
10/08/2026

Tea is served! ✨


If the Mayor of Lagos has tea to spill, then we’re listening!


Mayorkun’s journey into music changed his life pretty quickly. Now, years later, he can look back at getting signed, building one of Afrobeats’ favourite artist duos with Davido, and learning what it actually means to have millions of people invested in your music.


But success comes with expectations too.


Mayorkun gets honest about fan opinions, mental health and the funny frustration of putting everything into a song only to watch the one...


The Evolution of Nollywood ft Uche Jombo
The Evolution of Nollywood ft Uche Jombo episode artwork
#7
10/01/2026

Tea is served! ✨


The Nigerian film industry - Nollywood has experienced many seasons, moments and eras, and one person who has lived through many of them is our guest today, Uche Jombo.


Having spent nearly 30 years in the industry, Uche Jombo, the veteran actress, director and producer, joins us for a conversation about the different seasons of Nollywood through her lens.


Nollywood has undeniably evolved. We can debate in our personal spaces whether that evolution has been for better or worse, but Uche shares her perspective based on her own ex...


Making a Grand Comeback Ft Bukky Wright
Making a Grand Comeback Ft Bukky Wright episode artwork
#6
09/24/2026

Tea is served☕️✨


Bukky Wright is back and this is more than a return to our screens.


After years away, she comes back with The Return of Omotara Johnson, a character that means something to a generation of Nigerian viewers.


But returning also means looking at the industry you left behind and asking what has changed, what still matters, and what could be better.


For Bukky, our stories are part of our heritage, we must spotlight the Nigerian culture and if Nigerian cinema is going to grow, there...


The Woman Behind Podfest Ft Tosin Adefeko
The Woman Behind Podfest Ft Tosin Adefeko episode artwork
#5
09/17/2026

Tea is served✨☕️


Tosin Adefeko aka Tosh, built Podfest into a space where Nigerians come together to listen, connect and have great conversations.


But the woman creating that space has a story of her own.


In this episode, Tosh opens up about the experiences and trauma that shaped her, the lessons that followed, and how growth and learning continue to influence the work she does today through Podfest, At3 Resources and MVMNT Studio.


And on September 25th, the Podfest community comes together again for the Podfest 2026.


...


How To Build Generational Wealth Ft Amb. (Dr.) Amaka Okeke
How To Build Generational Wealth Ft Amb. (Dr.) Amaka Okeke episode artwork
#4
09/11/2026

Tea is served! ☕✨


In this episode, we’re talking about building wealth that can outlive you.


Amb. Dr. Amaka Okeke brings us into the world of Optiva Capital Partners, where wealth creation meets wealth preservation, investment immigration and global opportunities designed to help individuals and families think bigger about their financial future.


Her journey at Optiva from trainee to Executive Director of Business Development, also gives us a closer look at the work behind helping people protect what they’ve built and position it for the next generation.


It’s a...


More than Comedy Ft Bovi
More than Comedy Ft Bovi episode artwork
#3
09/03/2026

Tea is served! ☕✨


In this episode, Bovi joins us for a conversation that goes beyond comedy.


We talk about longevity, reinvention and what it takes to build a career that can survive changing audiences, changing platforms and changing times.


Bovi takes us back to the era of Night of a Thousand Laughs and the comedians who shaped an important chapter of Nigerian entertainment.


He also gives his 2 cents on skit-making - the new route that has given comedians another way to find audiences, build careers and keep come...


How Women Can Win in Nollywood Ft Omowunmi Dada
How Women Can Win in Nollywood Ft Omowunmi Dada episode artwork
#2
08/27/2026

Tea is served. ☕✨


In this conversation, Omowunmi reflects on a changing industry and why there is so much to be excited about for women in Nigerian film today.


We often ask “What does it really take for women to build lasting careers in Entertainment especially, Nollywood?”


For Omowunmi Dada, talent is only part of the equation. Discipline, professionalism and knowing how to show up matter too. 


And sometimes, the door isn't closed, you may simply be arriving at a different time.


On winning, Omowunmi spills te...


Doors Can Open for You Just Because You’re Beautiful but… | Toolz on CreativiTea
Doors Can Open for You Just Because You’re Beautiful but… | Toolz on CreativiTea episode artwork
#1
08/20/2026

Tea is served. ☕✨


We’ve all heard the conversation around privilege, but what happens when you sit with someone who has lived it from different sides?


For the first episode of Season 4, Toolz joins us for a conversation about family, access, beauty, and the pressure that comes with being born into a well-known name.


We get into the BBL conversation, the risks behind the trend, and the bigger question of how much beauty, money, connections and status really influence who gets ahead.


This conversation changes the question from “...


Inside the Innovation Culture of Samsung Ft Mr Stephen Okwara
Inside the Innovation Culture of Samsung Ft Mr Stephen Okwara episode artwork
#22
08/09/2026

Tea is served. ☕✨


For the final cup of our Samsung series, we're going inside the brand with someone who has spent 13 years living its culture of innovation.


Mr. Stephen Okwara, Product Manager at Samsung Nigeria shares what keeps innovation at the heart of the brand and why Samsung's approach to innovation goes beyond simply adding new features.


From the head of marketing to the creators, and lifestyle voices who experience it every day, we've explored Samsung from every angle. 


With this episode, we get to the product itsel...


Creating A Lifestyle With Samsung Ft Mimi Onalaja
Creating A Lifestyle With Samsung Ft Mimi Onalaja episode artwork
#21
08/08/2026

Tea is served. ☕✨


What does Samsung look like through the eyes of a lifestyle creator?


As a creator, a Nigerian woman, Mimi Onalaja explains why the right technology should ease your everyday routine. 


Creating a Lifestyle with Samsung is a conversation about building a lifestyle where creativity and productivity naturally coexist.


Get cozy and take a sip. ☕

Hosted on Acast. See acast.com/privacy for more information.


Building Authenticity with Samsung Ft Obis Ora
Building Authenticity with Samsung Ft Obis Ora episode artwork
#20
08/07/2026

Tea is served. ☕✨


On this episode we're sharing tea with lifestyle creator ObisOra on authenticity, influence, and building a brand that truly reflects who you are.


For ObisOra, becoming a Samsung ambassador wasn't about discovering a new brand, it was about representing one she had already trusted for years.


She also highlights how Samsung's attention to consumer insight strengthens its connection with users.


Safe to say Obis Ora is a Samsung girlie and it’s fun to see. 


Get cozy and take a sip. ☕

Ho...


The Marketing Behind Samsung Ft Oge Maduagwu
The Marketing Behind Samsung Ft Oge Maduagwu episode artwork
#19
08/06/2026

Tea is served. ☕✨


You've seen the launches. You've seen the campaigns. 


But have you ever wondered what it takes to market Samsung?


Recorded at Samsung Galaxy Unpacked, on this episode, Oge Maduagwu, seasoned marketing professional and Head of Marketing & Comms Samsung Electronics West Africa, takes us behind the brand to share the realities of the job, the biggest challenge, and the strategy behind keeping one of the world's biggest tech brands connected to millions of people.


It's insightful, refreshing, and a must-listen for anyone who loves marketing, brand...


Why Every Creator Needs Samsung Ft Kagantech
Why Every Creator Needs Samsung Ft Kagantech episode artwork
#18
08/05/2026

Tea is served. ☕✨


On this episode, creator and tech enthusiast Kagan joins us for a conversation on creativity, productivity, and why the best innovations are the ones that fit seamlessly into the way people actually live and work.


Drawing from over a decade long experience in the tech industry and his journey into content creation, he shares his perspective on the Galaxy ZFold8 and why every great product should feel like it was designed with its user in mind.


It’s a packed conversation in the most “Kagan” way


Get...


How to Build a Global Brand Like Samsung Ft Dr Kennedy Okonkwo
How to Build a Global Brand Like Samsung Ft Dr Kennedy Okonkwo episode artwork
#17
08/04/2026

Tea is served. ☕✨


Real estate.
Samsung.

Two things you probably didn't expect to hear in the same conversation.


This week, Dr. Ned of NedComOaks shares why the biggest opportunities in business aren't always where everyone is looking.


Using Samsung's journey as an example, he unpacks innovation, entrepreneurship, the importance of research, and why understanding people will always beat simply selling products.


He also shares why he's remained a Samsung loyalist over the years and what he thinks the brand should do next.


This i...


Fame, Relevance and Becoming a Samsung Ambassador Ft Erica Nlewedin
Fame, Relevance and Becoming a Samsung Ambassador Ft Erica Nlewedin episode artwork
#16
08/03/2026

What makes someone the right face of a global brand?


At Samsung Galaxy Unpacked, Erica shares why she believes Big Brother amplified her career rather than created it and how years of building, growing and partnering with Samsung eventually led to becoming one of the brand's ambassadors.


A conversation about influence, consistency and staying relevant over time. 


Get cozy, take a sip and more.

Hosted on Acast. See acast.com/privacy for more information.


Gen Z POV: The Business of Fashion
 Ft Oluwasewa, Founder of Sewasimilara
Gen Z POV: The Business of Fashion
 Ft Oluwasewa, Founder of Sewasimilara episode artwork
#15
08/02/2026

Tea is served. ☕✨


Unable to find clothes that truly fit her, she chose not to accept the industry's limitations. Instead, she built Sewasimilara, a fashion brand proving that style and inclusivity can exist in the same conversation.


In this episode, why representation matters beyond marketing, and how personal experiences can become the foundation of purpose-driven entrepreneurship.


This is a conversation that explores the world of fashion through the lens of a Gen Z fashion entrepreneur who is challenging the industry standards. 


Get cozy and take a sip.☕️🤎

Hoste...


Unpacking The Samsung Trade-in Process Ft Pastor Dimeji Matesun
Unpacking The Samsung Trade-in Process Ft Pastor Dimeji Matesun episode artwork
#14
07/28/2026

Tea is served! ✨☕️


Pastor Dimeji Matesun shares how his passion for serving people has shaped both his ministry and his leadership at Sapphire Virtual Networks.


In this episode, we explore Sapphire's decade-long partnership with Samsung, why collaboration with partners like Slot, Pointek has been key to expanding access to Samsung devices, and how the Trade-In Programme is making it easier for more Nigerians to upgrade to the latest Galaxy devices.


He also gives us an exclusive look at how a Samsung Trade-In with Sapphire works and reveals that an upcoming Sapphi...


Unpacking the Journey of a Samsung Icon Ft Obi Cubana
Unpacking the Journey of a Samsung Icon Ft Obi Cubana episode artwork
#13
07/25/2026

Every brand hopes for an Obi Cubana.


At Samsung Galaxy Unpacked, Obi Cubana reflects on a relationship with Samsung that spans more than a decade, sharing why becoming a Samsung Icon felt less like a new beginning and more like the continuation of a journey built on trust.

In this special episode of CreativiTea, we unpack authentic brand loyalty, long-term partnerships, and why the strongest endorsements are built through consistency long before they become official.


Get comfy, take a sip, and enjoy the conversation. ☕

Hosted on Acast. See acast.co...


The Reality Behind Reality TV Ft Gbenga Kayode
The Reality Behind Reality TV Ft Gbenga Kayode episode artwork
#12
07/15/2026

Tea is served. ☕✨


Some of the biggest moments on television don't happen by chance.


In this episode, acclaimed television director and creative producer Gbenga Kayode takes us behind the lens to unpack what it really takes to create shows that keep millions of viewers coming back.


From directing productions like Big Brother Naija, The Voice Nigeria, Cowbellpedia, and more, to sharing the story behind some of the internet's funniest "Kayode..." moments, Gbenga offers a refreshing look at the craft of television production.


We also get into his thou...


The Business of Food Content Ft Ify’s Kitchen
The Business of Food Content Ft Ify’s Kitchen episode artwork
#11
07/08/2026

Tea is served☕️✨


What does it really take to build a career around food?


In this episode of CreativiTea, Chef Ify gets candid about creating content that lasts.

From leaving a successful legal career to building a global community of millions, she reflects on choosing purpose over predictability, staying authentic in the creator economy, and why food deserves a place in conversations about culture, identity, and innovation.


She also shares the journey behind building one of Africa's most influential food platforms, not by simply teaching recipes, but by changi...


From Music Executive to Tech Founder Ft Matthew Oyebanji
From Music Executive to Tech Founder Ft Matthew Oyebanji episode artwork
#10
07/02/2026

Tea is served ☕✨


After years of building a career in the music industry, Matthew Oyebanji found himself asking a different question about safety.


Living through Nigeria's growing security challenges, and shaped by his own personal experience, he realized technology could do more than make life convenient. It could help protect lives.


That conviction led to the creation of TriggerApp - a platform built to utilize technology in addressing security challenges.


In this episode, Matthew shares the journey from music executive to tech founder, the lessons he carried from...


Can Fame Destroy You? Ft Okanlawon
Can Fame Destroy You? Ft Okanlawon episode artwork
#9
06/25/2026

Tea is served ☕✨


Fame is often seen as the reward. The thing everyone wants and the thing everyone chases.

But what happens when it finally arrives?


In this episode, Deyemi Okanlawon opens up about the realities of visibility, success, and the pressures that come with becoming a household name.


From spending over a decade building a career in sales and marketing to becoming one of Nollywood's most recognizable faces, Deyemi reflects on the transition from corporate life to entertainment, the lessons he's learned along the way, and the impo...


Do IJGBs have it easier in Nollywood? Ft Genoveva Umeh
Do IJGBs have it easier in Nollywood? Ft Genoveva Umeh episode artwork
#8
06/21/2026

Tea is served☕️✨


Genoveva left the UK and stepped into Nollywood, but does being an IJGB really make the journey easier?


This week on CreativiTea, Genoveva Umeh opens up about building a career across continents, navigating stereotypes, finding her footing in the industry, and the realities behind being Genoveva.


Is it privilege, perception, preparation… or something else entirely?


Take a sip with Genoveva on CreativiTea🤎


Hosted on Acast. See acast.com/privacy for more information.


Unapologetically Beverly Ft Beverly Osu
Unapologetically Beverly Ft Beverly Osu episode artwork
#7
06/11/2026

Tea is served ☕✨


For years, the world has had an opinion about Beverly Osu.


From reality television to film, fashion, and media, her journey has unfolded in the public eye, often accompanied by conversations, assumptions, and expectations that extended far beyond her work.


In this episode, Beverly reflects on the experiences that shaped her, the lessons that came with growth, and the importance of staying true to yourself in a world that is constantly trying to define you.


Together, we explore identity, public perception, self-discovery, resilience, and the...


Building Big Ideas Ft Adim Isiakpona
Building Big Ideas Ft Adim Isiakpona episode artwork
#6
06/03/2026

Tea is served! ☕✨

This episode of CreativiTea with Lynda features Adim Isiakpona, a creative strategist, entrepreneur, and business leader whose career spans global companies like Google, Intel, and Hewlett-Packard, as well as some of Africa's fastest-growing brands.


As Co-Founder and Group CEO of The People Company, the parent company of Riquesa and Duolibra, Adim has spent years helping businesses unlock growth through strategy, creativity, and cultural insight.


Beyond marketing and business, he is also helping shape the future of African storytelling through film production and investment, creating pathways for creatives and idea...


The Art and Business of Storytelling Ft Dammy Twitch
The Art and Business of Storytelling Ft Dammy Twitch episode artwork
#5
05/20/2026

Tea is served ☕✨


Dammy Twitch didn’t start out as a “known director.” He started with learning visuals from photography, then moving into music video.


We sit with Dammy Twitch today, as a director whose visual language has helped define moments in Nigerian music and pop culture. 


His work has shaped how stories are seen, felt, and remembered across screens and stages.


In this episode, we explore 

– When it’s just creativity vs when it becomes a job

–Moving from photography to a feature film direc...


BTS of Building a Business in Fashion Ft Sola Oyebade
BTS of Building a Business in Fashion Ft Sola Oyebade episode artwork
#4
04/17/2026

Tea is served!✨


This episode of CreativiTea with Lynda features Sola Oyebade, aka the Gen z Papi, a show producer, fashion guru, and industry figure whose work has shaped how runway shows are created and experienced in Nigeria.


As the founder of Mahogany International, the production company behind GTCO Fashion Weekend, he has played a key role in delivering some of the most recognized fashion experiences on the continent.


In this episode, we talk about:

– What really goes into producing a fashion show

– What it takes to be...


Understanding the Algorithm Ft Addy Awofisayo
Understanding the Algorithm Ft Addy Awofisayo episode artwork
#3
03/13/2026

Tea is served! ☕✨


On this episode of CreativiTEA, we sit down with Addy Awofisayo, Head of Music for Sub-Saharan Africa at YouTube and YouTube Music, for a refreshing conversation about the evolving relationship between African music, creators, and the digital world.


From championing artists across the continent to helping shape how African music is discovered globally, Addy shares insights on the power of platforms, the role of the algorithm, and what it truly takes for African creatives to scale their impact.


This episode with Addy dives deeply into the intersection of m...


Spilling the Tea at the African Creators Summit: What It Really Takes to Win Ft Omotola Jalade-Ekeinde, Folagade Banks, Ify’s Kitchen, Craze Clown, Emmanuella, Nancy Umeh, MC Edo Pikin, and more
Spilling the Tea at the African Creators Summit: What It Really Takes to Win Ft Omotola Jalade-Ekeinde, Folagade Banks, Ify’s Kitchen, Craze Clown, Emmanuella, Nancy Umeh, MC Edo Pikin, and more episode artwork
#2
02/06/2026

Tea was spilled! ☕✨


In this special episode of CreativiTEA, we take you inside the African Creators Summit, where Africa’s brightest creative minds came together for real conversations beyond the highlight reels.


From candid moments with Omotola Jalade-Ekeinde, Folagade Banks, Ify’s Kitchen, Craze Clown, Emmanuella, Nancy Umeh, MC Edo Pikin, and more, this episode captures the truths creators don’t always say out loud, about growth, relevance, sustainability, and winning in the long game.


This isn’t just about talent or virality. It’s about the systems, mindset, and community it t...


What African Creators Need to Truly Win Ft Oladapo “OJ” Adewunmi
What African Creators Need to Truly Win Ft Oladapo “OJ” Adewunmi episode artwork
#1
01/23/2026

Tea is served! On this episode of CreativiTEA, we sit with Apollo (Oladapo “OJ” Adewunmi), convener of the African Creator’s Summit to unpack what African creators truly need to win beyond the hype:

structure, community, systems, and sustainability.


This one is for creators thinking long-term, not just trending. Enjoy!

Hosted on Acast. See acast.com/privacy for more information.


Growing Up Creative Ft Emmanuella
Growing Up Creative Ft Emmanuella episode artwork
#22
12/26/2025

Tea is served!


On this CreativiTEA Christmas Special, Emmanuella joins us for a refreshing conversation about growing up in the spotlight, staying grounded, creativity, and finding her voice beyond the laughs.


From viral moments to real-life lessons, this episode reminds us that age doesn’t limit impact; clarity, consistency, and confidence do the work.


Sweet, thoughtful, and inspiring, this is Emmanuella like you’ve never seen her before.


Enjoy



Hosted on Acast. See acast.com/privacy for more information.


Spilling The Tea on The Red Carpet Ft “The Future Awards Africa 2025” Guests including Broda Shaggi, Obi Asika, Nasboi, Omawunmi Dada, Mike Afolarin & More
Spilling The Tea on The Red Carpet Ft  “The Future Awards Africa 2025” Guests including Broda Shaggi, Obi Asika, Nasboi, Omawunmi Dada, Mike Afolarin & More episode artwork
#21
11/24/2025

CreativiTEA hits the Red Carpet!


For the first time ever, we brought the podcast live to The Future Awards Africa, delivering a full Red-Carpet Experience on TFAA’s iconic Black Carpet, complete with our signature CreativiTEA teacup booth.


In this special episode, Lynda chats with guests like Broda Shaggi, Obi Asika, Nasboi, Omawunmi Dada, Mike Afolarin & more, capturing the fashion, energy, laughter, and all the unfiltered tea from Africa’s biggest night celebrating young changemakers.


It’s vibrant, honest, and filled with the moments you never get to see on TV.


Breaking Barriers with Nigerian Stand-Up Comedy Ft MC Monica
Breaking Barriers with Nigerian Stand-Up Comedy Ft MC Monica episode artwork
#19
10/17/2025

Tea is served! ☕️✨

Some people tell jokes. MC Monica builds worlds with them. The bold comedian and creative mind behind Starch Ur Teeth has turned stand-up into a storytelling tool, one that entertains, educates, and evolves culture.


From viral skits to music-laced performances and sold-out shows, Monica has mastered the art of blending humour with hustle, building a brand that resonates far beyond the stage.


In this episode of CreativiTEA, he unpacks the craft, the courage, and the creative strategy behind transforming comedy into community and laughter into movement.


Plug...


Making the Sound, the Brand & the Money Ft Johnny Drille
Making the Sound, the Brand & the Money Ft Johnny Drille episode artwork
#18
10/10/2025

*CreativiTEA Season 2, Episode 20*

*Title: | CreativiTEA Poscast*

*Guest: Johnny Drille*


Tea is served! ☕️✨

Every era has its storytellers and Johnny Drille is one of ours. The Mavin Records artist has turned emotion into a strategy, pairing heartfelt songwriting with some of the most creative rollouts and visuals in Nigerian music.


From How Are You My Friend to Before We Fall Asleep, Johnny’s work reminds us that connection is a craft. He doesn’t just release songs; he builds worlds around them intimate, intentional, and deeply human.


In t...


The Future of the Creative Industry Ft Leye Makanjuola
The Future of the Creative Industry Ft Leye Makanjuola episode artwork
#17
09/26/2025

This week on CreativiTEA, the spotlight is on Leye Makanjuola, the founder of Intense, a marketing agency that’s spent the last decade proving creativity doesn’t have to be guesswork.


Leye has built a business where strategy, data, and storytelling work hand in hand. From executing campaigns that turned budget challenges into viral cultural moments, to scaling ideas that cut through crowded markets, he’s shown how data-driven creativity delivers results that last.


In this episode, he breaks down the realities of running a creative agency, the wins, the setbacks, and the discip...


Crafting the Sound of a New Generation ft Bayanni
Crafting the Sound of a New Generation ft Bayanni episode artwork
#16
09/12/2025

Tea is served! In this episode of CreativiTEA, we sit with Bayanni, Mavin Records’ rising star and one of Afrobeats’ freshest voices shaping the future of the sound.


From a boy in the choir chasing harmony to joining the legendary Mavin family, Bayanni’s journey is one of discipline, discovery, and daring to dream. With Ta Ta Ta, the viral TikTok anthem turned global love song, he proved that melody can become movement, carrying him onto international stages.


In this conversation, Bayanni opens up about:

• How he went from choir boy to Mavin...