AutoFix AdvisorCast

Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 

In this episode, Michael Doherty discusses how service advisors can effectively handle comebacks in the automotive repair industry. Michael emphasizes the importance of taking ownership and being transparent with customers when mistakes happen, reminding listeners that honesty helps build trust and retention. He also shares practical strategies, such as implementing checklists and team accountability, plus fostering a positive shop culture through d...

Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 

In this episode, Michael Doherty takes listeners through the evolution of the service advisor role in the automotive industry. Michael highlights the shift from handwritten repair orders on carbon pads to the adoption of digital tools, emphasizing how today’s advisors are not just ticket writers but relationship builders, educators, and strategists. He also discusses the growing impact of AI and dig...

Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 

In this episode, Michael Doherty explores effective strategies for dealing with price shoppers in the service advisor role. Michael emphasizes that price inquiries are often opportunities in disguise, suggesting that you should approach these calls with curiosity, confidence, and a focus on building human connection. By asking the right questions, delivering value beyond just price, and genuinely connecting with customers, advisors c...

Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 

In this episode, Michael Doherty addresses the challenges related to "waiter" vehicles at repair shops. Michael provides honest insights from recent discussions with shops across the country, emphasizing the disruptions that waiters can cause to both customer service and shop workflow. He highlights the significance of establishing clear expectations with clients, promoting drop-offs over waiters to ensure thorough inspections and reduce m...

Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 

In this episode, Michael Doherty dives into the challenges service advisors face when communicating repairs to clients. Michael emphasizes that the advisor’s role is not to sell repairs, but to provide peace of mind by building trust and clearly explaining vehicle needs. He introduces the “traffic light method” as an effective communication tool—using green, yellow, and red markers—to help client...

Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 

In this episode, Michael Doherty tackles the hot topic of shop discounting, sharing why he believes it’s not a sustainable strategy for service advisors. He explains how leading with price attracts low-loyalty customers and undermines the value a quality shop brings. Instead, Michael encourages advisors to focus on building genuine value through transparency, outstanding customer experiences, and even simple gestures lik...

Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 

In this episode, Michael Doherty talks through strategies for turning first-time customers into loyal, returning clients. He says you MUST create a memorable and personal customer experience, especially during that initial visit. Michael also outlines the value of personalized follow-up, beyond automated reminders, and suggests building a retention calendar to keep your shop top of mind without being a nuisance.

Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 

In this episode, Michael Doherty tackles a recurring topic among auto shops: the importance of phone skills for service advisors. Michael emphasizes how creating a positive first impression and building value during the initial call can turn first-time callers into loyal clients. He offers actionable tips such as "smiling through the phone" with upbeat tonality, using the caller’s name to bui...

Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 

In this episode, Michael Doherty talks about that issue we all struggle with... Converting do-it-yourselfers into loyal shop customers. Michael shares his personal experiences growing up around DIY car repairs and emphasizes the importance of validating a DIYer's knowledge and effort rather than dismissing it. He outlines practical techniques for advisors, such as establishing rapport through collaboration, asking qualifying questions, and e...

Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 

In today's episode, Michael Doherty dives into the art of reading customers’ nonverbal cues and matching their communication styles at the front counter. He highlights how noticing body language, energy levels, and first impressions can help service advisors build trust faster and improve approval rates on recommended work. Michael also breaks down different customer personality types—from the analytical to the expre...

Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 

In this episode, Michael Doherty talks about two types of repair shop service advisors. Visionaries and integrators. Do you know which one you are? And if you do, do you know the best way to be effective and tap into your skills? Michael will help with both today. He also talks about “golden handcuffs,” exploring the balance between rewarding loyalty and preve...

Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 

In this episode, Michael Doherty talks about how to shift from a sales-oriented mindset to one focused on education and trust as a service advisor. He shares tips on enhancing customer relationships by educating clients about their vehicle needs, which creates trust and transparency. Michael also discusses the significance of prioritizing safety and reliability in service recommendations, encouraging service advisors to c...

Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 

In this episode, Michael Doherty helps you prepare for the busy spring season! Michael says to ensure all shop equipment, such as lifts and alignment racks, are serviced and certified to avoid downtime. He also shares insights on creating a team-oriented environment where service advisors and technicians go above and beyond for clients by checking for recalls and offering personalized service.

Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 

In this episode, Michael Doherty shares how to become a standout service advisor. Or, like one technician on Reddit said, a "skittle pooping unicorn." Michael says early preparation for the day is critical and that an advisor should arrive at least half an hour early to set goals. Additionally, he highlights the necessity of team unity, encouraging service advisors to share p...

Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 

In today's episode, Michael Doherty talks about active listening for service advisors. He points out the common issue of disengagement during phone conversations and emphasizes the significance of staying attentive and reiterating client concerns to ensure clear communication. Michael also highlights the need for adaptability in handling unexpected changes in shop schedules and effectively managing client expectations. 

00:00 Active Listening Ch...

Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 

In this episode, Michael Doherty shares his takeaways from Vision Hi-Tech Training and Expo. He tells the story of his travel to the event, highlighting the professionalism of the Southwest team despite the long and exhausting day. Michael also talks about co-teaching a service advisor class with Chris Cotton, describing it as an exhilarating experience that sparked his passion for teaching. 

Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 

In today's episode, Michael Doherty covers what you need to know about providing estimates to new customers over the phone. Michael shares personal experiences, illustrating the importance of having detailed information, like the vehicle's VIN, before giving accurate quotes. Additionally, he introduces the innovative use of Loom Video as a tool for service advisors to create personalized, engaging content that enhances c...

Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 

Today, Michael Doherty talks about the ever-so-dreaded topic of third-party warranty companies. If you're an advisor, you've had many headaches from dealing with them. So, what's the secret? Is there one? Michael says establishing clear policies for dealing with these warranty companies can help. Today he shares advice on how to do that. 

00:00 "Proactive Service Advisor Strategies"

03:08 Un...

Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 

Today, Michael Doherty talks about managing vehicle check-ins through the lens of offense vs defense. He says you should take an offensive approach by documenting the vehicle's condition with photos and notes during the check-in process. Additionally, he discusses how to improve customer satisfaction by cleaning the interior of their vehicle. Finally, Michael encourages collaboration between service advisors and technicians to e...

Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 

In this episode, Michael Doherty gives you tips on how to provide exceptional customer experience as a service advisor. Michael stresses the importance of first impressions and the need to create customer confidence through effective communication and product knowledge. Lastly, Michael says you build trust by following through with promises, such as timely updates and personalized service.

00:00 First Impressions i...

Today, Michael Doherty tells you why it's important to have efficient parts processes in place, such as setting up a Bluetooth doorbell to improve awareness when parts arrive. What do you do with the parts once they arrive, though? That's another key step, and he shares that in today's episode.  

00:00 "Office Efficiency in Parts Management"

04:41 Ensuring Quality and Accountability

10:06 Top 20 Clients Appreciation Strategy

11:16 Staff Concerns: Shop Owners' Worries

16:49 Client Retention Through Transparency

17:28 Vision Expo Kansas City Invitation

Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 

Today, Chris is joined by Kacie Presnell. Kacie shares her thoughts from her experience in improving service advisor's skills. A key focus she stresses is to personalize communication with each customer. Additionally, Kacie says it's also important for technicians to be involved in the diagnostic process with advisors. 

00:00 Paramedic vs. ER Nurse Stress

04:39 Overwhelmed by Auto Maintenance Li...

Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 

In this episode, Chris Cotton gives you tips on why technicians can make fantastic service advisors. He addresses common concerns with transitioning technicians to these roles, such as lack of customer service experience and financial implications. Chris provides actionable tips for a smooth transition, including identifying the right candidates, offering training and support, and creating clear career progression pathways.

00:00 T...

Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 

Today, Michael tells you how important CPR training and acquiring an AED are for automotive shops. He also talks about the value of having clearly defined core values that guide the whole team. Want one thing to focus on this year? Work to build strong relationships within your team. 

00:00 Start day grateful for blessings, not problems.

06:02 Promote pr...

Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 

Michael Doherty discusses the complexities of scheduling and service bay utilization today. He emphasizes the importance of recognizing the value of each incoming client call and the role of communication between service advisors, especially in multi-technician shops. Additionally, Michael discusses practical strategies such as using Google Calendar to manage appointments efficiently and understanding technician capabilities to optimize scheduling.

00:00 Phone r...

Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 

In this episode, Michael Dougherty takes you through the A to Z of service advising, detailing individual traits and practices crucial for industry success. Michael shares his excitement about co-coaching a class with Chris Cotton at the Vision High Tech Training and Expo in March 2025, highlighting the meticulous preparation of their course material. He also emphasizes the importance of building client t...

Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 

Michael Doherty discusses daily routines, parking lot scans, and communication plans for service advisors. He emphasizes the importance of a consistent morning routine to start the day energized and focused. He also shares practical tips on how to effectively scan and manage the parking lot to streamline operations.

00:00 Need morning routine: exercise, hydrate, music, plan.

05:39 Check night d...

Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 

Aunt Jay shares her experiences with automotive repair shops, highlighting the challenges she faced being taken seriously as a female customer. Michael provides insights on the importance of trust and communication between service advisors and clients.

00:00 Non-blood Aunt Jay: instrumental, inspiring figure.

06:02 Experiences of car maintenance as a single female.

06:49 Overcharged for car services due t...

Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 

Michael Doherty dives into his experiences as a Service Advisor and how he learned to navigate common challenges. He discusses the importance of identifying and mitigating "uncontrollable variables" through proactive communication with clients. Michael also emphasizes the value of teamwork and clear communication within the service shop to ensure a smooth operation. Finally, he underscores the significance of building and maintaining c...

Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 

Find Chris Cotton and AutoFix AutoShop Coaching here

Michael Doherty is joined by Chris Cotton, a seasoned automotive coach and shop owner. Chris shares his decision to manage a shop in Durango remotely, spending minimal time on-site while empowering his team to handle daily operations. He also discusses the importance of clear and relatable communication techniques in explaining car r...

Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 

In this episode, Michael Doherty delves into the multifaceted role of service advisors, drawing a comparison to the character Winston Wolf from Pulp Fiction as a professional problem solver. Michael emphasizes the importance of communication comprehension when exchanging information with clients and colleagues to avoid potential issues, sharing personal anecdotes involving his son and a client’s online appointment request. He als...

Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 

Today, Michael Doherty discusses the importance of a structured Service Advisor Audit. He emphasizes how correct vehicle check-in pictures, including detailed documentation of odometer readings and vehicle conditions, are crucial to ensure transparency and avoid potential issues. Additionally, Michael discusses how to run documentation for diagnostics and services rendered, highlighting how it enhances customer satisfaction and operational efficiency. Finally, he outlines h...

Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 

In this episode, Michael Doherty explores the intricacies of appointment scheduling and team communication in automotive service shops. He stresses the importance of proactive scheduling, ensuring technicians have vehicles ready for them to maximize shop efficiency. Additionally, he highlights the value of making "service reservations" instead of appointments, creating a more premium experience for clients. 

00:00 Appointment scheduling depends on te...

Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 

In this episode, Michael Doherty focuses on strategies for capturing and retaining new clients in an auto repair shop. Michael emphasizes the importance of showing value through actions like introducing clients to technicians and explaining the benefits of services such as warranties and loaner cars. Additionally, he highlights the significance of understanding clients' preferences for communication, whether through phone, email, or i...

Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 

In this episode, Michael Doherty emphasizes the importance of client-guided sales in the automotive repair industry. Michael discusses the significance of providing transparent communication, including using detailed pictures and taking the time to explain necessary repairs to clients. He shares personal anecdotes to illustrate how prioritizing client trust and understanding leads to better client relationships and increased sales.

00:00 Review i...

Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 

In this episode, Michael Doherty dives into the significance of building and retaining relationships with coworkers and clients. He shares a personal experience where he had to go the extra mile to diagnose a client's vehicle issue, underlining the importance of trust and communication among service advisors and technicians. Michael also touches on the benefits of driving client vehicles to gain b...

Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 

In this episode, Michael Doherty shares his journey of becoming a service advisor, beginning as a porter and detailer, to having an experienced mentor guide him through the role's nuances. Michael discusses the importance of effective communication in building and maintaining client relationships, advocating for regular updates and transparency to prevent miscommunication issues. Lastly, he explores the mental health aspects and s...

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