AutoFix AdvisorCast
Welcome to AutoFix AdvisorCast, the podcast where automotive service advisors finally have a place to call home. Hosted by industry veteran Michael Doherty, with over 28 years of experience in the trenches, this show dives deep into the challenges, frustrations, and demands of being a service advisor in the independent auto repair world. AutoFix: AdvisorCast isn’t just about problems; it’s about solutions. Michael Doherty shares best practices, actionable tips, war stories, and fresh ideas from the front lines of advising. Michael’s mission is simple: to help service advisors and shop owners right the ship of the automotive industry by equ...
Mindset is EVERYTHING for Service Advisors!
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level.
In this episode, Michael Doherty dives into the essentials of maintaining a healthy, positive mindset as a service advisor. He emphasizes the power of positive self-talk and how it sets the foundation for confidence and resilience, especially during challenging days. Michael also highlights the importance of self-care—like staying hydrated, taking breaks, and giving yourself grace on tough days—to avoid burno...
Never Stop Improving!...Or You're Falling Behind....
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level.
In this episode, Michael Doherty recaps his experience at the ASTA Automotive Service Tire Alliance Expo in Raleigh and dives into why ongoing learning is crucial for service advisors. He emphasizes that teachability—not just technical expertise—sets advisors apart in today’s rapidly evolving automotive industry. Michael also shares practical tips for improving communication between service advisors and technicians, as well as...
Building Trust and Loyalty as a Service Advisor in 2025
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level.
In this episode, Michael Doherty celebrates 50 episodes of the Autofix Advisor Cast and shares powerful advice for service advisors looking to grow in the industry. Michael stresses why direction is more important than speed, encouraging advisors to focus on heading the right way rather than rushing through tasks. He also highlights the importance of controlling what you can—like your attitude, tim...
Service Advisors: Top Tips for Phone Success
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level.
In this episode, Michael Doherty talks about phone skills for service advisors. He emphasizes the importance of treating every incoming call as a quality lead, urging advisors to dig deeper and ask better questions rather than making quick judgments about customers. Michael also highlights that building trust and long-term relationships starts with that very first phone call, and reminds advisors that o...
Getting Uncomfortable is the ONLY Way to Grow as a Service Advisor
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level.
In this episode, Michael Doherty dives into the challenges service advisors face when it comes to avoiding uncomfortable tasks. Michael emphasizes that true growth happens when you tackle the work you tend to put off, like making follow-up calls or asking for reviews. He also highlights the importance of preparation and discipline, explaining how showing up early and consistently putting in e...
How to Win at The Front Counter for Service Advisors
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level.
In this episode, Michael Doherty dives into the mindset shift required for service advisors to truly make a difference beyond just processing repair orders. Michael emphasizes the importance of building genuine client relationships, educating rather than pressuring customers, and the need for advisors to see their daily work as a craft rather than a grind.
00:00 "Beyond Service Advisor: Difference M...
Service Advisors - Act Like You Already Do Business Together with New Customers!
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level.
In this episode, Michael Doherty shares practical advice for service advisors on how to approach new customer calls as if they’re already doing business together. Michael highlights the importance of making every interaction about building relationships and trust, starting with a warm, confident greeting. He also emphasizes using language that sets your shop apart—like saying you “specialize” in certain services—...
The Five Performance Levels for Service Advisors | Level Up Today!
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level.
In this episode, Michael Doherty challenges Service Advisors to make a pivotal choice: remain average or strive for elite status in their careers. He breaks down the five levels of performance for service advisors and emphasizes that reaching elite status starts with mindset and relentless self-improvement. Michael also shares actionable tips for leveling up—like adopting personal accountability, seeking continuous education, and...
Service Advisors NEED to Use "The Honest Agreement"!
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level.
In this episode, Michael Doherty dives into the concept of the "Honest Agreement," inspired by Marcus Sheridan’s energetic approach to building trust with customers. Michael explains that transparency—from clear communication about costs, timelines, and risks to proactively updating clients about challenges—sets the foundation for lasting relationships in the automotive service industry. He also shares actionable tips for implementing these t...
STOP Being Transactional!! - Start Growing Lasting Relationships with Every Customer
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level.
In this episode, Michael Doherty dives into why the sale isn’t the end—it’s just the beginning for service advisors. Michael shares actionable tips on turning satisfied customers into loyal advocates, like making personal follow-up calls instead of relying solely on automated surveys. He emphasizes the importance of building genuine relationships, sharing positive feedback with technicians, and always looking for way...
Two-Week Service Advisor Challenge - "Just Say Yes"
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level.
In this episode, Michael Doherty challenges Service Advisors to step up their game with a two-week “Service Advisor Challenge,” starting August 4th. Michael emphasizes going beyond the basics by saying “yes” to every qualifying service call and taking in vehicles on the same day, pushing advisors to step out of their comfort zones. He also shares practical strategies on maximizing shop efficienc...
The Power of Pre-Appointment Estimates for Service Advisors and Auto Shops
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level.
In this episode, Michael Doherty talks about the power of pre-appointment estimates as a service advisor. He explains how delivering estimates before a client’s visit increases commitment, transparency, and confidence, leading to higher show rates and greater trust. Michael also highlights how these proactive estimates streamline shop efficiency, allowing parts to be ordered ahead of time and reducing wasted resources.
<...Top 10 Service Advisor Action Items for Building Customer Confidence and Success
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level.
In this episode, Michael Doherty shares his top ten action items, highlighting the importance of greeting customers with confidence, mastering the art of active listening, and providing clear and transparent estimates. Whether you’re new to the advisor desk or looking to up your game, Michael’s practical tips and firsthand stories provide valuable takeaways for anyone in the automotive service indus...
Service Advisors: It's Time to G.R.O.W. Up!
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level.
In this episode, Michael Doherty dives into the concept of G.R.O.W.—Getting Rid of Old Ways—in the world of service advising. Michael shares how breaking free from outdated habits, such as handwritten notes and fragmented communication, can boost shop efficiency and customer satisfaction. He emphasizes the importance of embracing new technology like digital vehicle inspections, holding daily shop...
Convert More Calls With Empathy and Clear Communication in Your Shop
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level.
In this episode, Michael Doherty talks about how to turn transactional phone calls into valuable opportunities for customer connection. Michael emphasizes the importance of showing empathy when prospects call with concerns, like a broken AC during a heat wave. He also emphasizes the importance of asking qualifying questions to fully understand the customer's issue, rather than immediately providing price quotes. Finally, M...
How Service Advisors Should Handle Comebacks
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level.
In this episode, Michael Doherty discusses how service advisors can effectively handle comebacks in the automotive repair industry. Michael emphasizes the importance of taking ownership and being transparent with customers when mistakes happen, reminding listeners that honesty helps build trust and retention. He also shares practical strategies, such as implementing checklists and team accountability, plus fostering a positive shop culture through d...
The History of the Service Advisor Role in Auto Repair
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level.
In this episode, Michael Doherty takes listeners through the evolution of the service advisor role in the automotive industry. Michael highlights the shift from handwritten repair orders on carbon pads to the adoption of digital tools, emphasizing how today’s advisors are not just ticket writers but relationship builders, educators, and strategists. He also discusses the growing impact of AI and dig...
Turning Price Shoppers Into Loyal Clients at the Repair Shop
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level.
In this episode, Michael Doherty explores effective strategies for dealing with price shoppers in the service advisor role. Michael emphasizes that price inquiries are often opportunities in disguise, suggesting that you should approach these calls with curiosity, confidence, and a focus on building human connection. By asking the right questions, delivering value beyond just price, and genuinely connecting with customers, advisors c...
Why "Waiters" At Your Repair Shop Are KILLING You!
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level.
In this episode, Michael Doherty addresses the challenges related to "waiter" vehicles at repair shops. Michael provides honest insights from recent discussions with shops across the country, emphasizing the disruptions that waiters can cause to both customer service and shop workflow. He highlights the significance of establishing clear expectations with clients, promoting drop-offs over waiters to ensure thorough inspections and reduce m...
Use The Traffic Light Method to Retain More Clients!
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level.
In this episode, Michael Doherty dives into the challenges service advisors face when communicating repairs to clients. Michael emphasizes that the advisor’s role is not to sell repairs, but to provide peace of mind by building trust and clearly explaining vehicle needs. He introduces the “traffic light method” as an effective communication tool—using green, yellow, and red markers—to help client...
Why Discounting Fails and Adding Value Wins Loyal Clients
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level.
In this episode, Michael Doherty tackles the hot topic of shop discounting, sharing why he believes it’s not a sustainable strategy for service advisors. He explains how leading with price attracts low-loyalty customers and undermines the value a quality shop brings. Instead, Michael encourages advisors to focus on building genuine value through transparency, outstanding customer experiences, and even simple gestures lik...
Service Advisor Secrets to Better Customer Retention
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level.
In this episode, Michael Doherty talks through strategies for turning first-time customers into loyal, returning clients. He says you MUST create a memorable and personal customer experience, especially during that initial visit. Michael also outlines the value of personalized follow-up, beyond automated reminders, and suggests building a retention calendar to keep your shop top of mind without being a nuisance.
Service Advisors - Do You Smile Through The Phone?
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level.
In this episode, Michael Doherty tackles a recurring topic among auto shops: the importance of phone skills for service advisors. Michael emphasizes how creating a positive first impression and building value during the initial call can turn first-time callers into loyal clients. He offers actionable tips such as "smiling through the phone" with upbeat tonality, using the caller’s name to bui...
Turning DIYers Into Loyal Customers | Service Advisors Listen Up!
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level.
In this episode, Michael Doherty talks about that issue we all struggle with... Converting do-it-yourselfers into loyal shop customers. Michael shares his personal experiences growing up around DIY car repairs and emphasizes the importance of validating a DIYer's knowledge and effort rather than dismissing it. He outlines practical techniques for advisors, such as establishing rapport through collaboration, asking qualifying questions, and e...
How Service Advisors Can Decode Customer Body Language
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level.
In today's episode, Michael Doherty dives into the art of reading customers’ nonverbal cues and matching their communication styles at the front counter. He highlights how noticing body language, energy levels, and first impressions can help service advisors build trust faster and improve approval rates on recommended work. Michael also breaks down different customer personality types—from the analytical to the expre...
Service Advisors! Are You A Visionary or Integrator?
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level.
In this episode, Michael Doherty talks about two types of repair shop service advisors. Visionaries and integrators. Do you know which one you are? And if you do, do you know the best way to be effective and tap into your skills? Michael will help with both today. He also talks about “golden handcuffs,” exploring the balance between rewarding loyalty and preve...
Don't Sell To Clients, Educate Them! Tips For Service Advisors
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level.
In this episode, Michael Doherty talks about how to shift from a sales-oriented mindset to one focused on education and trust as a service advisor. He shares tips on enhancing customer relationships by educating clients about their vehicle needs, which creates trust and transparency. Michael also discusses the significance of prioritizing safety and reliability in service recommendations, encouraging service advisors to c...
Service Advisors! It's Time To Prep for Busy Season At Your Shop!
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level.
In this episode, Michael Doherty helps you prepare for the busy spring season! Michael says to ensure all shop equipment, such as lifts and alignment racks, are serviced and certified to avoid downtime. He also shares insights on creating a team-oriented environment where service advisors and technicians go above and beyond for clients by checking for recalls and offering personalized service.
Becoming a Skittle-Pooping Unicorn. AKA - A Great Advisor
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level.
In this episode, Michael Doherty shares how to become a standout service advisor. Or, like one technician on Reddit said, a "skittle pooping unicorn." Michael says early preparation for the day is critical and that an advisor should arrive at least half an hour early to set goals. Additionally, he highlights the necessity of team unity, encouraging service advisors to share p...
Phone Conversation Tips For Service Advisors. Do You Actively Listen?
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level.
In today's episode, Michael Doherty talks about active listening for service advisors. He points out the common issue of disengagement during phone conversations and emphasizes the significance of staying attentive and reiterating client concerns to ensure clear communication. Michael also highlights the need for adaptability in handling unexpected changes in shop schedules and effectively managing client expectations.
00:00 Active Listening Ch...
My Thoughts From Vision 2025 in Kansas City
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level.
In this episode, Michael Doherty shares his takeaways from Vision Hi-Tech Training and Expo. He tells the story of his travel to the event, highlighting the professionalism of the Southwest team despite the long and exhausting day. Michael also talks about co-teaching a service advisor class with Chris Cotton, describing it as an exhilarating experience that sparked his passion for teaching.
...Advisors Listen Up! Helpful Tips For Building Estimates At Your Repair Shop
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level.
In today's episode, Michael Doherty covers what you need to know about providing estimates to new customers over the phone. Michael shares personal experiences, illustrating the importance of having detailed information, like the vehicle's VIN, before giving accurate quotes. Additionally, he introduces the innovative use of Loom Video as a tool for service advisors to create personalized, engaging content that enhances c...
How To Manage Extended Warranty Expectations
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level.
Today, Michael Doherty talks about the ever-so-dreaded topic of third-party warranty companies. If you're an advisor, you've had many headaches from dealing with them. So, what's the secret? Is there one? Michael says establishing clear policies for dealing with these warranty companies can help. Today he shares advice on how to do that.
00:00 "Proactive Service Advisor Strategies"
03:08 Un...
How To Improve the Vehicle Check-In Process at Repair Shops
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level.
Today, Michael Doherty talks about managing vehicle check-ins through the lens of offense vs defense. He says you should take an offensive approach by documenting the vehicle's condition with photos and notes during the check-in process. Additionally, he discusses how to improve customer satisfaction by cleaning the interior of their vehicle. Finally, Michael encourages collaboration between service advisors and technicians to e...
How To Improve Your First Impressions With Customers As A Service Advisor
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level.
In this episode, Michael Doherty gives you tips on how to provide exceptional customer experience as a service advisor. Michael stresses the importance of first impressions and the need to create customer confidence through effective communication and product knowledge. Lastly, Michael says you build trust by following through with promises, such as timely updates and personalized service.
00:00 First Impressions i...
Top Tips for Managing Parts As An Advisor
Today, Michael Doherty tells you why it's important to have efficient parts processes in place, such as setting up a Bluetooth doorbell to improve awareness when parts arrive. What do you do with the parts once they arrive, though? That's another key step, and he shares that in today's episode.
00:00 "Office Efficiency in Parts Management"
04:41 Ensuring Quality and Accountability
10:06 Top 20 Clients Appreciation Strategy
11:16 Staff Concerns: Shop Owners' Worries
16:49 Client Retention Through Transparency
17:28 Vision Expo Kansas City Invitation
Kacie Presnall's Advice to Advisors
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level.
Today, Chris is joined by Kacie Presnell. Kacie shares her thoughts from her experience in improving service advisor's skills. A key focus she stresses is to personalize communication with each customer. Additionally, Kacie says it's also important for technicians to be involved in the diagnostic process with advisors.
00:00 Paramedic vs. ER Nurse Stress
04:39 Overwhelmed by Auto Maintenance Li...
Why Technicians Make Great Service Advisors - Chris Cotton Explains
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level.
In this episode, Chris Cotton gives you tips on why technicians can make fantastic service advisors. He addresses common concerns with transitioning technicians to these roles, such as lack of customer service experience and financial implications. Chris provides actionable tips for a smooth transition, including identifying the right candidates, offering training and support, and creating clear career progression pathways.
00:00 T...
Are Safety Protocols Important for Auto Repair Shops?
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level.
Today, Michael tells you how important CPR training and acquiring an AED are for automotive shops. He also talks about the value of having clearly defined core values that guide the whole team. Want one thing to focus on this year? Work to build strong relationships within your team.
00:00 Start day grateful for blessings, not problems.
06:02 Promote pr...
How to Master Scheduling and Service Bay Utilization as a Service Advisor
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level.
Michael Doherty discusses the complexities of scheduling and service bay utilization today. He emphasizes the importance of recognizing the value of each incoming client call and the role of communication between service advisors, especially in multi-technician shops. Additionally, Michael discusses practical strategies such as using Google Calendar to manage appointments efficiently and understanding technician capabilities to optimize scheduling.
00:00 Phone r...