Feedback Fatigue

S1E8 - Michael DiMella - Rethinking Centralization

Rethinking Centralization with Michael DiMella of CHARLESGATE

S1E8 features Michael DiMella, Managing Partner at CHARLESGATE

Michael’s Bio:

Michael DiMella is the Managing Partner of CHARLESGATE. CHARLESGATE is an integrated real estate firm that empowers thousands of clients throughout New England with a comprehensive array of services across residential and multifamily real estate - sales brokerage, property management & leasing, investment sales, construction, and new development. With deep, local roots, we were founded in Boston in 2003 and are headquartered in the Back Bay. We...

How RangeWater Aligns Operations and Feedback

S1E7 features Dana Hill, Senior Director of Engagement at RangeWater

In this episode of Feedback Fatigue, we cover:

Importance of Feedback: Hill emphasized feedback as essential for performance, connection, and trust. She noted that Gen Z values transparency over perfection, with trustworthiness linked to an average rating rather than a perfect score.

Operational Structure: Her day-to-day involves assessing resident concerns and online reputation data. RangeWater’s structured approach includes identifying properties needing improvement and celebrating top performers.

Alignment Across Departments: Being part of...

“On the Verge of Things Really Accelerating”

S1E6 features Kevin Wilson, the Director of Marketing at Southern Land Company.

In the show, we cover:

Resident Feedback as a Continuous Process: Kevin emphasizes a “love-love” relationship with feedback, viewing it as a tool for both improvement and engagement. He highlights that feedback, while not always immediately actionable, helps adapt offerings to changing resident expectations. He underscores the value of gathering feedback systematically across both new and stabilized communities to stay aligned with evolving resident needs.

Adapting Spaces and Amenities Based on Feedback...

The Hybrid Approach to Multifamily Feedback

S1E5 features Janet Rosseth, the CMO of Cadence Marketing solutions.

In this episode, we cover:

Volume of Feedback: Janet emphasized how feedback has evolved, noting that property managers now deal with feedback from multiple channels (online reviews, internal surveys, and direct communications). This has increased the complexity of managing and interpreting feedback.

Prioritizing Actionable Feedback: Given the overwhelming volume, Janet suggests categorizing feedback into what is actionable versus noise. She recommends focusing on feedback that aligns with strategic business goals.

Human Element...

Play to Your Strengths

S1E4 features Rebecca Smith and Ashley Stran of WPM.

In this episode we cover:

Roles and Career Transitions:

Ashley Stran has been with WPM for over 18 years, transitioning from leasing to accounting and later to the marketing department as the Social Media Coordinator. Her journey emphasizes the value of career flexibility within an organization and how employees can contribute in different capacities. Rebecca Smith, Director of Marketing and Business Development for WPM’s multifamily division, shared how her role evolved from leasing to brand engagement and bu...

What’s the Core Purpose of Your Feedback Engine?

S1E3 features Bobbi Steward, CEO at Revyse.

Bobbi’s Bio:

Maybe it is the constant motion. Or the always-evolving tech. But Bobbi says that her favorite thing about her work is that it’s the perfect mashup of science and heart. With a few well-chosen words and a couple lines of code, you can change things.

One part tech-nerd, one part storyteller, Bobbi has worked in real estate technology for the last decade, partnering with start-ups, software vendors, marketplaces, and property manage...

JOSHUA BECERRA

Chief Marketing Officer, Pink Taco

As the Chief Marketing Officer of Pink Taco, Joshua Becerra brings more than 17 years of expertise in strategic marketing, branding, and hospitality operations, offering a well-rounded experience across operations, PR, and marketing to create a seamless and dynamic guest experience. Becerra has long been a fan of Pink Taco, frequenting the brand for almost 17 years before taking on his current leadership role. Now, during Pink Taco’s 25th anniversary, he is honored to be a part of the brand’s next chapter, guiding its growth and ensuring its cont...

S1E1 features Faith Barker, Marketing Manager at Trilogy Real Estate Group.

With nearly a decade of experience in multifamily marketing, Faith specializes  in leveraging resident feedback to enhance community  operations and marketing strategies. Passionate about experiential branding, she believes in integrating brand identity into every aspect of the business to create memorable, high-quality experiences for residents. This includes using data-driven insights from resident reviews to drive innovation in leasing and marketing, resulting in significant improvements in engagement and satisfaction.

In this episode of Feedback Fatigue, we cover:

Proactive Approach to Feedback:

Fa...

Feedback Fatigue is a new podcast from the Widewail team for Multifamily. Hosted by Jake Hughes, Director of Marketing and Katie Ritter, National Accounts, Multifamily, Feedback Fatigue is a show about resident reviews, surveys and more and what to do with it all. Here from operators and industry experts on what's working, what's not and what they're experimenting with today.