The Woman Behind It All | Women-Owned Business, Work-Life Balance, Relationship Advice, Gene Keys, Human Design, Small Business, Overwhelm, Attachment Styles, Shadow Work, Financial Freedom

Some women find their way back to themselves slowly, quietly, one honest decision at a time. Adrian Wigging Frank is one of them.

She grew up learning to fight for herself and run when she needed to, and that running eventually took her somewhere she never expected: college athletics, marathon training, an Olympic dream, and then a blown Achilles that redirected everything. From there she built a career in personal training and gym management across LA, Denver, and eventually Durango, where she founded Yo Fitness and created something completely her own. But the studio was only part...

Some people spend years looking for the thing that finally puts all their pieces together. Bethany Gleason spent years doing it in reverse by saying YES to one challenging, slightly unexpected, thoroughly outside-her-comfort-zone experience after another, and trusting that the thread connecting all of it would eventually become clear.

Like saying YES to a semester in Alaska of glacial mountaineering and sea kayaking. Yes to leaving volleyball behind to protect her mental health. Yes to becoming an arborist with her brother, where she met her husband! Yes to Durango, to the Adaptive Sports Association, to local High...

The work Tiffany Chacon is doing in Southwest Colorado and beyond is the kind that quietly changes the shape of things for entire communities. Food equity. Childcare access. Equality and justice for Latin-X and low-income families.

She's been building toward this her whole career as a strategic partnership consultant, a non-profit employee, and a serial entrepreneur with multiple businesses running at once, and she does all of it while raising twins, showing up for her marriage, and continuing to learn what it means to live fully inside her design as a 6/2 emotional projector.

This episode...

One of the things I knew when I started building Babes Before Business was that the women who would find their way into this community would be the kind you want to know. With stories that make you lean in, lives that make you think differently about what's possible, and a way of moving through the world that's equal parts grounded and completely their own.

Holly Priestley is exactly that kind of woman.

She grew up in northern New Mexico, camping every school break, holiday, and spare weekend her family could find, she developed a...

There's a particular kind of hard that comes with believing everything is happening for you while also being in the thick of wishing it had gone differently. Trusting the timing sounds beautiful in theory, but it's a lot more complicated when you're sitting with a result you didn't want, a plan that didn't unfold the way you'd drawn it out, a heart that's grieving something it wanted so badly.

This week brought one of those moments for Kaija. Something tender, something personal. But after she journaled on her porch, cried and was held by her community, and...

You stayed quiet again. Maybe it was in a meeting, maybe it was on a massage table, maybe it was the text you typed and deleted three times before putting your phone down and just letting it go. And in that moment of swallowing it, you told yourself you were being considerate. Thoughtful. The bigger person. But what if the kindest thing you could have done -- for yourself AND for them -- was just to say the thing?

This episode cracked that question wide open with two stories from Kaija's actual week. A massage table realization...

A whole month!

That's how long the answer was already there, waiting, while every other thing got the energy that decision deserved. Bc sitting in the in-between felt safer than committing to the yes. But that in-between costs way more than the investment ever did.

This episode is the story of what actually happened. The fear underneath the indecision, the conversation that cracked something open, the business credit card that showed up, and then what happened the week she finally pushed play!

Three women joined BBB, the podcast popped off, the money flowing...

Every decision you've ever made.. the good ones, the ones you wish you could take back, the ones that changed everything.. your body knew the answer to first.

Before the spreadsheet, before the advice, before the sleepless night running scenarios. There was a split second where something in you already had the answer. This episode is about learning to catch that moment before your mind talks you out of it.

Your energy has been holding the answer the whole time. And here's the part that makes this even bigger than a decision-making tool: that energy...

Six months ago, Kaija sat down and made some commitments. Five systems, shared out loud on this podcast, with the intention of reclaiming energy, presence, and time. Today she's back to tell you exactly how that went -- the wins, the pivots, the things that stuck, and the things that didn't.

And there's a lot more to catch up on than just the systems.

Coaching her daughter's team. Playing volleyball and softball. Growing BBB. Showing up for networking events and the chamber. Trying to get pregnant. Living a full, beautiful, genuinely busy life while still...

One life. That's what we've got. And on a day when we're honoring the people who gave everything -- their bodies, their families, their safety, their time -- it feels like exactly the right moment to ask yourself how much of yours you've been giving away too. To old stories. To other people's expectations. To a version of yourself that was never really you to begin with.

She's in there. The real one. The bold, full-spectrum, utterly unleashed version of you who's been knocking on the door of your heart for a while now. This episode is...

Picture the room. A table full of women who actually get it -- the ambition AND the exhaustion, the vision AND the overwhelm, the deep drive to create something meaningful AND the equally deep desire to do stupid fun stuff with people who feel like home.

Women who want to strategize AND laugh until something comes out of their nose. Women who are rooting for you so genuinely that your win feels like their win too.

That room exists. And you've been craving it longer than you've probably let yourself admit.

This episode...

The "burn it all down, quit everything, leap and the net will appear" version of all in has been sold so hard for so long that a lot of us started believing our intentional, safety-first approach was actually a mindset problem. Well, it's not. And today we're busting that myth wide open!

Building with a safety net is a strength- not a weakness like you've been sold.

Neither is having another income stream while you grow your dream isn't a lack of belief. Protecting your kid's stability, your mental health, and your basic needs while...

The guilt shows up right on cue. Laptop closes, kid needs you, and before you've even crossed the room that voice is already running its script..

"You chose work again". "You should've been more present." "A better mom wouldn't want this so badly."

It's convincing. AND it has been telling you a story that was never actually yours to believe.

What's actually happening while you're building is your kiddo is quietly absorbing what women do. What moms are capable of. Whether their own desires will matter someday. Whether ambition is something they can...

What if the story you've been telling yourself about being bad with money isn't even true? What if the real issue isn't how you handle money, but how much of it you're actually generating in the first place? That one reframe changed everything for today's guest, and I have a feeling it might do the same for you.

Maggie Emerson of Beaucoup Babe went from broke single mom to money mentor, and she now helps women and business owners create and keep more wealth by doing two things most people never combine: the practical (data, systems, what...

Your business is working! Like, actually working.

Money is moving, the systems are humming, and instead of popping champagne you're already scanning for the next problem to solve. The next strategy to add. The thing that must be broken even though nothing is broken. That feeling.. that itch to complicate what's flowing.. is more than "drive". It's your nervous system doing what it learned to do a long time ago -- running a stress response based on fear.

This episode is a compliment conversation to the last episode around money energetics. We talked about safety...

You bought the thing. And then immediately, before you even got home, the spiral started. The mental math, the second-guessing, the low-grade shame sitting in your chest for the rest of the day. Sound familiar? Most women entrepreneurs know this feeling better than they'd like to admit -- and almost none of us talk about it out loud.

The guilt isn't about the amount. A $6 coffee can wreck your whole afternoon just as fast as a $600 investment can. The spiral has nothing to do with the number on the receipt and everything to do with the energy...

There's something that happens when you walk into the right room. You feel it before anyone even says a word. The energy is different. The conversations go deeper faster. You leave more lit up than when you walked in, with a voice note list a mile long and two new women you can't wait to get coffee with.

That feeling is so much more than a coincidence. That's deep energetic resonance. And it's one of the most valuable things you can cultivate as a woman building something.

We spend so much time asking ourselves how...

640+ downloads in April thus far!!! Say whhhaaaattt?!

This is the biggest month this show has ever had, and it happened because of YOU showing up, sharing, and tuning in twice a week like the absolute babe you are! 

BUT before I assume I know exactly what you want more of -- I'm just going to ask.

There's a quick anonymous Google Form linked below, and I genuinely want to know what topics light you up, what questions you're sitting with, and how I can make this show even better for you!

T...

100 episodes!!🥹🥳

Whether you've been here since episode one, stumbled in somewhere in the middle, or this is your very first time -- you are here for something special, and I am so glad you showed up today.

This episode is different. We're not diving into a framework or a teaching. We're sitting down together, girlfriend style, to talk about the real journey of this show -- the pivots, the shadow work, the moments I thought I'd completely humiliated myself, and how all of it led exactly here. To this. To you. To the most downloaded month...

She comes through in the shower. In the middle of a great conversation with a friend. In that gut feeling that says reach out to her or you don't want to work with this client anymore. That version of you -- the bold, intuitive, fully expressed one -- she's not quiet. She's been talking to you for a while now.

The question is how much longer you're going to make her wait.

This is Episode 99, the final piece of our mini-series before the big reveal in Episode 100. We've covered the energy leaks, the internal compass...

The advice you keep asking for? You already have the answer. Somewhere between "I don't know what to do" and the knowing that's already sitting underneath that -- there's usually not confusion. There's fear. And those are two very different things.

We've gotten really good at seeking cover. Asking for opinions, commiserating about all the reasons something is hard, collecting perspectives like they're going to finally give us the clarity we're looking for.

None of that is wrong, but if you're honest with yourself, you know when you're seeking clarity and when you're seeking permission...

There's a version of you who makes decisions without the mental gymnastics. She knows what she stands for, so when something crosses her desk or lands in her inbox, she can feel the answer immediately. Not because she's more confident or has it all figured out - but because she's clear on her internal compass.

You've probably done values work before. Maybe you even listed your top five on a worksheet somewhere. But knowing your values and actually consulting them when you're spiraling at 3am are two completely different things. One is intellectual. The other is the...

You look good on paper. The business is running. The family is fed. You're showing up, doing the work, keeping everything moving. And... you're exhausted. The bone-deep kind that makes you wonder if this it's always going to be like this... but you know there's something bigger and deeper going on.

A few years ago, I couldn't figure out why I was running on empty, too. Nothing catastrophic was happening. Just normal life. But I was drained all the time.

Then I realized: I was abandoning myself in a hundred small moments every single day...

"Mom, what's for dinner? When is practice? Where are my socks? Can you help me with this?"

And every single question pulls you out of flow, fragments your attention, and reminds you that you're the household CEO even when you're trying to run your actual business.

You love your family. You love being the leader. But you also know there's a better way - one where systems do the heavy lifting so you're not constantly on call to direct everyone. Where your mental bandwidth is freed up for the work that actually lights you up...

I was lying in bed next to my honey today, and this wave just hit me. Like, oh my godddd. This is it!! This is the dream life I've been building!

The sweet man sleeping next to me who shows up for me and my daughter in ways I always knew were possible (before I had it). The business that supports us. The freedom to visit his hometown and just be present. The awareness that I get to live like this every single day.

It's all here! The magic in the mundane. The life that's...

You've probably pulled your Human Design chart. Maybe you've looked at your Gene Keys profile. And you might have read some stuff online that kind of made sense, but you're still not entirely sure how to actually use any of it in your real life.

Today's episode is different. I'm doing a live reading for my friend Sabrina - walking through her Type, Authority, Profile, open Throat, and Gene Keys spheres. And I'm doing it in a way that's practical, grounded, and actually applicable to how you live and work.

Even if you're not an...

You want a manifestation practice that feels tangible. Something you can hold in your hands, read every morning, and feel yourself shift into the version of you who's already living it. You're tired of vision boards that sit in your closet and affirmations that feel hollow when you say them out loud.

I found something that works differently. It's called a January Letter, and I've been doing it since the beginning of this year. Every single morning, I read mine. And I'm already watching things from it show up in real time - the opportunities, the clarity...

You want to create content that actually lands. Episode titles people click on. Website copy that converts. Social posts that make your ideal clients think "holy shit, she's in my head." You're tired of guessing what your audience wants and hoping your content gets found.

Setting up market research interviews sounds exhausting. And using AI to generate ideas is helpful, but AI doesn't know what people are actually typing into Google at 2am when they're desperate for answers.

This episode breaks down the two-step market research hack that gives you your ideal client's exact language...

You're staring at the business you built with your own two hands, and while you're grateful for it... it feels like looking at someone else's life.

The messaging doesn't sound like you anymore. The clients you used to love aren't lighting you up. And you're wondering if you somehow messed everything up.

You haven't messed up anything. You're in the Identity Shift Zone - that messy middle phase between years 3-5 where everything that got you here stops working. A friend recently told me, "Everything in my life is falling apart that isn't aligned, and...

You can feel the breakthrough coming. You know your business can flow instead of feeling forced. You know success doesn't have to mean shape-shifting into someone you're not or white-knuckling your way through every launch. You can see it, sense it, almost touch it - but something keeps blocking the path forward.

You've tried the strategies. You've pivoted. You've worked your ass off. And still, the same patterns keep repeating. The forcing. The performing. The exhaustion that comes from trying to make it all work instead of letting it work through you.

Shadow work is...

You've tried every time-blocking system. Every productivity hack. You wake up early, stay organized, batch your tasks. And you're still exhausted. Still behind. Still feeling like you're failing at everything that matters.

One of my clients said this to me last week: "Kaija, I'm just so tired of being so resourceful all the time and having to figure everything out and handle everything. It's sooooo exhausting! What IS that?!" I told her: you're not tired from being resourceful. You're tired from running on masculine energy 24/7 as a woman. Your body is begging for balance.

This...

You want financial freedom. Not just more money, but actual freedom. The kind where you buy groceries without fear of swiping. Where bills feel like a privilege to pay. Where you can breathe easy and know you're covered.

Bc I know you've been working your ass off as a women entrepreneur. Building your business. Serving your clients. Yet, maybe you're still stressed about money. You think you're bad with it, but that's not true.

You just haven't been taught how to relate to it differently and steward it powerfully.

This episode breaks down...

Twenty minutes. Five core values. And suddenly the 35,000 decisions you're making every day become automatic🫰

Maybe it sounds too good to be true, but it happened in my own life after doing a values exercise with my counselor in 2020.

Before that, I was in constant overwhelm, second-guessing decisions for days, feeling guilty every time I set a boundary, and carrying around this constant low-grade anxiety about whether I was doing the right thing.

Now? Most decisions take seconds because I have an internal reference point that cuts through all the noise. MY VALUES!

Maybe you've pulled your profile, read about your spheres, contemplated your wound becoming your calling. And somewhere in there, you might be feeling that familiar entrepreneur overwhelm creeping in - like this is just one more framework you're supposed to master, one more thing to add to your already full plate.

But that's actually the opposite of what this work is for. The entire Pearl Sequence has been pointing you toward one thing: simplicity. The moment when all the pieces you've been holding finally click into place and you stop trying so hard. When your business just...

Here's what I've watched happen with nearly every woman I work with: She's been working SO hard to "fix" herself before she can really receive - the money, the freedom, the peace in her body. Like she has to heal this wound first, clear that pattern, get her life together, and then prosperity will show up.

But what actually happens is the wound she's been trying to "overcome" is what's been fueling her most powerful work this whole time!!

The thing she thought was blocking her from receiving has actually been the source of her...

You've felt those moments when your business flows. When the work lights you up. When it feels easy and aligned. You know there's a version of growth that doesn't require sacrificing time with your family or pretending to be someone you're not. You can feel it - that simpler, more sustainable version where things are deeply yours.

But then growth happens. More clients, more complexity, more systems. You're making more money but have less freedom. You're expanding but not prospering. And somewhere along the way, you started performing instead of just being yourself.

This is...

There are people who drain you. And then there are people who feel like they were sent directly from the universe - like you've known them forever, like working together is effortless, like you're speaking the same language without even trying. You've probably wondered why some clients feel like soul family while others feel like energy vampires. Why some team members just get it and others... don't.

Here's what changed everything for me: your fractal line. When the universe was born, it shattered into geometric patterns - and you're karmically designed to connect with specific people. Not...

You've been piecing it together - the calling, the business model, the income strategy. Trying to figure out how to make this thing you KNOW you're meant to do actually sustainable. And maybe you've noticed something: every time you try to follow someone else's blueprint, it feels... off. Like you're forcing yourself into a template that wasn't made for your body, your energy, your way of being.

What if there's a reason for that? What if you're not meant to prosper the way they do?

Your Gene Keys Pearl Sequence shows you exactly how YOU...

My girl, I know you're the one planning, directing, initiating, controlling. While your partner tends to float, waiting to be told what to do, avoiding the deeper stuff.

And that twist in your chest - part resentment, part exhaustion, part confusion.. is your nervous system screaming that something is off.

When what you actually want is a partner who sees what needs to be done and just does it. Who initiates the hard conversations. The freedom to drop into your body and your flow without worrying everything will fall apart if you're not managing it...

You know that moment right before you send the invoice where you suddenly feel like you should lower the price? Or when you're about to post something vulnerable and your thumb hovers over the delete button instead? That's your nervous system doing exactly what it learned to do when you were a kiddo.

Your childhood survival strategies are running your business decisions right now based on the way you related to your caregivers back then is showing up as undercharging, hiding from visibility, and spiraling on decisions that should feel straightforward.

In this episode, we're...