Bank Marketing Show

We’ve looked at hundreds of bank websites over the years, and 9 out of 10 – maybe even 9.9 out of 10 - lead with products. “Here are our accounts.” “We’re a better option.” “Here are our rates.” They’re digital brochures — and they all say the same thing.

You're doing the media part. But are you doing the social part?

Go ask ChatGPT or Claude who the best bank in your town is. Or ask Google AI where to get a small business loan in your county. See what comes back. If your bank isn’t in the answer — or worse, if a competitor is — that’s not a future problem.

Every community bank knows they need to differentiate. But how? Most banks skip the hard part — figuring out what the market actually looks like from the customer’s perspective — and jump straight to writing a tagline. The result? Messaging that sounds like every other bank in town. The answer is whitespace: the gap between […]

AI isn’t going to replace your entire marketing team tomorrow. But it is going to change what you do, and how fast you’re expected to do it. This is part two of our two-part series based on the AI webinar we recently gave with our partner, Kadince. Here, we dive into the topics in more depth.

Opening a new branch is a huge investment — a new build can run into the millions. Most banks do the demographic research, study the traffic patterns, and pick the right spot. But then when it comes to actually marketing the thing? They show up with a grill in the parking lot and call it […]

Every bank says they want to stand out. But most don’t go beyond tweaking a logo, or updating colors, and continue to rely on the number of years in business to build trust. That’s important – but no longer enough to differentiate your bank against the thousands of others with a similar history. It’s time to be bold.

We break down the real reasons bank marketing tactics fail, from our experience seeing these things play out at banks across the country. Spoiler: it’s almost never the channel itself. Google Ads, SEO, and even direct mail DO work – but not if you only focus on the ad itself.

Every community bank has checking accounts and loans. So the age-old question is, how do you stand out? First Financial Bank and Amber Murphy figured it out: they went deep in one niche, and then kept going, building many specialty lending divisions and driving massive growth. Check it out!