Beauty Business School
Welcome to the Beauty Business School Podcast Beauty Business School is proving beauty therapy is more than ‘just’ a hobby. We’re your beauty business besties, your partners in crime, your ride-or-die crew with a sprinkle of Regina George’s confidence (But none of the drama). Picture us as your personal cheerleaders, the BFFs you’ve always wished for, as we tackle the beauty industry together.Beauty training taught you how to be really good at treatments, Beauty Business School podcast will teach you how to attract your dream clients by creating a beauty business that stands out in a busy industr...
E88. How I Made $3,600 In A Week Without Posting Once With Email Marketing
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Email marketing outsells social media 3 to 5 times over, and most beauty businesses are barely using it. In this episode I break down exactly how I get 28 to 45% of my list opening every email (the industry average is 12%) and how email made me $3,600 in one week while I was in Bali not posting a single thing.
What's inside:
Why "I don't want to be spammy" is costing you sales, and the real reason people unsubscribeThe 3 emails to send every single week: social proof, education, connectionHow to turn a client story into...E87. How to Hire Your Dream Salon Team Member (Plus a Bali Debrief)
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The wrong hire will cost you more than no hire.
A team member who talks behind your back, ignores your processes or treats your business like "just a job" does damage you'll spend months undoing. So the vetting happens before they walk in, not after.
If a team member is anywhere on your radar this year, even 12 months away, listen to this one first.
In the episode I break down:
💋 Why skill set is the worst reason to hire someone
💋 The pre...
E86. How Rachael Kitto Turned A Collapsed Business Into Salon Snack Co
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Rachel Kitto built a product business, sold 10,000 units and then watched it collapse when her manufacturer swapped ingredients and went into receivership. She rebuilt it. It collapsed again. What she created from the wreckage is Salon Snack Co, a snack brand made exclusively for the beauty and hair industry that has never been done anywhere in the world.
In this episode, Rachel and I sit down in person to unpack the whole story: 17 years as a hairdresser, quitting the industry for three months, going mobile, building The Nourishing Bodyco...
E85. How To Make More Money Doing Less
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How do you grow a beauty business without burning out? After my ADHD episode blew up my DMs, the question I got most was how I manage it all without medication. This is the answer.
I used to think the 2am spiral was why my business worked. The anxiety, the can't-switch-off, the hyperfixation. I called it ambition. It wasn't. It was burnout, and I hit it twice. The full breakdown kind, not the tired-on-a-Sunday kind that takes a long time to come back from.
In this episode:
What...E84. Gry Tomte, HÜD: Building a multimillion dollar salon and navigating the hardest 12 months of your life
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Gry Tomte has run HÜD for eleven years and has two clinics that are booked out six months deep. She looks like she has always had it figured out and she is the first to tell you she hasn't.
Gry is one of THE most grounded people I have had the pleasure of interviewing. This interview will rewire your brain. I had a mindset of what a multimillion dollar business owner would be but Gry shook me to my core. Gry told me about how she hit a million in r...
E83. How To Launch A Premium Service Without Slashing The Price
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Want to sell more expensive services without slashing the price to get bookings?
If you've got a $500+ package sitting on your price list that nobody's booking, the price isn't the problem. The launch is.
High ticket services convert slower than a $60 brow dye. That's normal. The mistake is launching it the same way you'd launch a flash sale, then deciding it doesn't work for your business.
In this episode, Kimberley breaks down:
Why high ticket packages need a longer runway before they sellThe self...E82. How to Be Visible, Unshakeable & AI-Ready Online With Renee Andrews From Salon Society
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Renee Andrews has seen the behind the scenes of over 120 salons. She's managed social media accounts, watched what converts and what doesn't and built her own business to the point where she was flown to Budapest to keynote for Kevin Murphy with under 4,000 followers.
Renee is the founder of Salon Society and one of the most practical, data-backed social media educators in the beauty industry. In this episode, she brings the kind of clarity that most salon owners desperately need but rarely get, and she does it with warmth, zero fluff...
E81. Before You Run That Giveaway, Listen to This
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Everyone's got an opinion on giveaways. Half the industry says they attract the wrong clients and don't convert. The other half keeps doing them anyway and wondering why nothing sticks.
In this episode, Kimberley cuts through the noise and breaks down exactly why most giveaways fail. Spoiler: it's not the giveaway. It's the lack of strategy around it.
Covered in this episode:
Why visibility, not bookings, should be your actual goalHow to design a giveaway that filters in your ideal client and naturally filters...E80. Why Discounting Is Killing Your Beauty Business (And Why Strangers Pay What Your Family Won't)
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Why Discounting Is Killing Your Beauty Business (And Why Strangers Pay What Your Family Won't)
My daughter started doing press-on nails. She is gentle, she is talented and she told me she wants to charge full price for her services once she is trained. I told her to do exactly that.
Then she asked if she could charge me. And I hesitated.
That hesitation is exactly what this episode is about.
I have spent years telling beauty business owners to stop discounting, to charge their...
E79. Fear Is Making Your Business Decisions For You With Sherri Ponisi
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Your nervous system is running your business. And not in a good way.
If you've ever made a decision from a place of panic, said yes to the wrong client because you were scared of the quiet, or doom scrolled for an hour and felt worse after, this episode is going to hit close to home.
Kimberley sits down with Sherri Ponisi, breathwork facilitator, former hairdresser of 20 years and ex-salon owner, to talk about what's actually going on in your body when you're stressed, burnt out and...
E78. ADHD & Autism In Your Beauty Business
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What if the thing you’ve spent your whole life trying to “fix” is actually your superpower?
In this deeply personal episode, Kimberley opens up about something she’s never fully shared before being diagnosed with ADHD and autism as an adult while navigating motherhood, business, burnout, perfectionism and the pressure to keep it all together.
From feeling “different” as a child… to struggling with self-worth, hyper-fixation, comparison, relationships, and running multiple successful businesses this episode is an unfiltered look inside the mind of a beauty business owner with a “...
E77. Keeping Clients Long Term In Your Salon
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If you are always looking for clients.. You have a retention problem.
It costs five to seven times more to find a new client than to keep the one already sitting in your chair. And if you're aiming for a 70% rebooking rate, you're losing two thirds of your clients within three months. The maths doesn't lie.
In this episode, Kimberly gets real about what's actually keeping beauty business owners on the hamster wheel and it's not the economy, it's not the algorithm, it's...
E76. Scaling To 20K Months With Less Hours With Jordan From Wildfire Haus
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Jordan didn't need more clients. She needed to stop working herself into the ground for results that didn't match the effort.
Within four years she went from 60+ hour weeks, a team she resented managing, and burning out every Christmas, to 32 hours a week, books closed, waitlisted, and consistently hitting $20K months doing only the one thing she loves. Brows.
She let go of lashes even though they were 60-70% of her income. She let her team go even though one of them was her best friend. She closed her...
E75. What To Do In Your Salon When The Economy Is Sh*t
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The world as we know it is shifting and Kimberley isn't here to sugarcoat it.
In this episode, she gets honest about global uncertainty, what it means for your beauty business and where your real power lies when everything outside your control feels like it's on fire.
The short version? Economic downturns destroy businesses. They also make them. Which side you land on comes down to mindset, strategy, and how you choose to show up.
What's not in your control: the economy, inflation, i...
E74. From Skin Fairy to Baby Spa: Behind the Curtain of Success in the Beauty Industry with Carmen McNamara
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This episode of the Beauty Business School podcast is a real, unfiltered look at what it actually takes to build a successful beauty business.
I sit down with Carmen McNamara, founder of Skin Fairy and Little Sunshine Spa, who shares her journey from waxing in her bedroom at 15 to running multiple thriving businesses. But more importantly.. she pulls back the curtain on what most people don’t talk about.
We dive into:
Why business is never a straight line (and why that’s normal) The reality of building, growing...E73. Addressing THAT Post.. Bullying in the Beauty Industry
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After THAT post went viral… we need to talk.
In this episode, Kimberley opens up about the real story behind a post that shook the beauty industry and what it revealed about bullying and projection in business.
From being sent private messages and conversations to navigating the emotional aftermath, this is an unfiltered look at what actually happens behind the scenes in the beauty industry and how to handle it without losing yourself in the process.
This isn’t about calling people out. It’s about calling the in...
E72. Why Your Retail Isn’t Selling (And How to Fix It Fast)
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I need to say something that might annoy you a little bit…
You don’t actually hate selling. You just hate how it feels when you do it.
When it’s awkward… when it feels forced… when you can literally feel yourself cringing mid sentence because it sounds like you’re trying to push something onto your client… so you avoid it.
You don’t bring it up, you don’t lean into retail conversations in your salon, you just hope your clients will ask. And when they don’t, it tur...
E71. "I Nearly Packed It All In" Emma's $75k Beauty Business Comeback Story
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In this episode, I sit down with Emma, a registered nurse of 14+ years who completely changed her life in 2021 when she discovered the power of cosmetic medicine and skin - first as a client, then as a practitioner. What started as a $1,000 bank balance and a dream turned into a thriving solo clinic in Redcliffe, a $75,000+ revenue increase in just 12 months, and signing her very first commercial lease.
But it wasn't always this way.
Before joining Beauty Business School, Emma was juggling two jobs six days a week, second-guessing...
E70. Handling Complaints In Your Beauty Business
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The Moment Every Beauty Business Owner Dreads… A Client Complaint
That sinking feeling when your phone lights up with a message from an unhappy client.
Your heart races.. Your brain spirals... And suddenly you're questioning your entire business.
Sound familiar?
In this episode of Beauty Business School, Kimberley Haworth breaks down exactly how to handle complaints like a true CEO without spiralling, people-pleasing or burning your business to the ground.
Because here’s the truth…
One complaint won’t...
E69. Winning Beauty Industry Awards (Without Losing Your Mind) with Nicola from Red Lipstick Effect
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Awards in the beauty industry can feel intimidating… like something only the “big salons” or “industry elites” go for.
But what if entering awards could actually grow your business, sharpen your strategy and build serious credibility?
In this episode, I’m joined by Nicola from Red Lipstick Effect, an industry powerhouse who has helped clinics win 30+ beauty industry awards and judged some of the biggest awards in Australia.
Nicola shares her journey from a shy beauty therapist to becoming one of the industry's leading awar...
E68. The One Marketing Trick To Get Fully Booked in Your Beauty Business
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You’re hunting for the “one thing” that will change your business. Here’s the truth:
“There is no one marketing trick that is actually going to get your business to where you want to go.”
Social media? Podcasts? Ads? “If you are relying on one sole source of marketing in your business, I can guarantee you at some point it’s going to fall flat.” When it does, you have nothing.
The real trick isn’t a trick. It’s showing up, being seen, solving a problem. “If you are th...
E67. How Chantel 10X’d Her Retail in 3 Weeks
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Chantel didn’t need another qualification. She needed structure behind her brilliance. Within three weeks she took her retail from $300 a week to $3,000 a week.. not by posting more, discounting or hustling harder, but by niching properly, tightening her messaging and actually implementing.
And what makes this even more powerful? Her business isn’t built on wanting to make more. It’s built on heart and family. She got into skin to help her own family. She treats from the inside out. She leads with integrity.
The systems...
E66. The Top 10 Traits That Every $20K+ Beauty Business Owner Has
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Look, business isn’t supposed to feel safe.
It’s messy. Brutal. Sleepless nights. Crying kids. Living off coffee and still showing up.
If you think anyone hits $20K months without falling flat on their face first… this is your wake up.
So, what does it actually take? The 10 traits that push people past $20K.
Some are brutal. Some will make you squirm. Some will make you rethink everything you thought you knew about yourself.
Curious? Good. You should be.
Listen here an...
E65. Building a Salon Team That You Rely On - Kayla’s Journey
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Kayla didn’t grow her salon because everything went right.
She grew it while everything was falling apart.
Ever feel like your team is slipping through your fingers just when you need them most? That was Kayla Carlton’s reality. From losing staff during maternity leave to stepping back into a business full of uncertainty, she faced the kind of challenges that would make most salon owners freeze.
But Kayla didn’t just survive, she rebuilt.
With the right systems, leadership strategies and mindset...
E64. MotherHOOD And Owning A Beauty Business
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Mums, can I just say it? Running a business and raising kids is HARD. The guilt. The “I’m failing at everything” feeling. I feel this hard my loves!
In Episode 64 of the Beauty Business School podcast, I get real about what I am currently navigating and how I tackle this as it comes up:
🌸 Why “balance” is a myth and presence actually matters.
🌸 How to be a mum and a beauty business owner without burning out.
🌸 The small, crazy moments with your kids that a...
E63. How To Plan A Profitable Year In Your Salon
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Can I be honest for a sec?
If you don’t plan 2026, it will plan you.
And spoiler: chaos usually wins.
In the latest episode of the Beauty Business School Podcast, I’m walking you through exactly how to map out your year so you’re not:
❌ Throwing random specials at the wall
❌ Posting content with no direction
❌ Wondering why everyone else seems “luckier” than you
This episode is your roadmap for:
✨ planning yo...
E62. Don't Spend Another Dollar On Salon Education Until You Listen To This.
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Where should your education budget actually go?
Every January we start planning…
What courses we’ll do.
What conferences we’ll attend.
What education we’ll invest in.
But not all education is created equal and not all of it deserves a spot in your budget.
In this episode, I’m joined by Tiarne McKew from The Lash Summit to break down how to assess education properly (beyond certificates or hype) and how to think about ROI in a way that...
E61. How I Stopped Working Nights & Weekends In The Beauty Industry
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I Stopped Working Nights & Weekends and My Business Didn’t Die
(Contrary to what the beauty industry told us)
The beauty industry has quietly sold us a lie, Let’s say it out loud.
“Clients only want nights and weekends.”
I bought into that… until I didn’t.
And yes… some people told me my business would fail.
Spoiler alert: it didn’t.
In this episode of the Beauty Business School podcast, I share how I slowly...
E60. Just Because Your Salon Is Booked Doesn’t Mean You Should Scale with Sara Pegg
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What if building a bigger beauty business isn’t actually the answer?
In this episode, I’m joined by Beauty Business School student Sarah Pegg, owner of The Lash Hub in Bundaberg, for one of the most honest conversations we’ve ever had on the podcast.
Sarah shares her full-circle journey from being fully booked, pregnant, overwhelmed and managing a team… to making the brave decision to downsize, simplify and build a business that actually supports her life.
We talk...
E59. 2025 tested me in every way… and I’m finally telling the whole story.
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This episode is literally me unpacking my entire year. The wins, the royal f*ck ups, the burnout, the pressure, the stuff no one sees on Instagram and the mindset shifts that actually changed how I show up.
I share:
💋 What actually happened behind the scenes this year
💋 The emotional shitstorm that nearly took me out
💋 The business decisions that brought me back
💋 What I learned about burnout, boundaries, nervous system regulation & leadership
💋 The truth about sponsorships, pricing myself, rejection & resilience
💋 The pivot that exploded our enrol...
E58. Permission Led Selling in Beauty With Naomi Nahoum
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This week’s episode is honestly one of the most powerful conversations I’ve ever had on the podcast. I sat down with Naomi from Beauty Business Evolution.
This episode is PACKED with the kind of “oh my god… THAT’S why I’m burnt out / undercharging / struggling to convert” clarity that genuinely changes businesses.
Here’s a little taste:
🎀 Why so many women burn out
🎀 The permission led sales strategy (this is GOLD)
🎀 The ONE thing every beauty pro...
E57. The Episode I Was Told Not to Record - Diversity & Acceptance in Beauty
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I’m finally sharing a part of my story that I’ve avoided talking about for years. I open up about my experience in the beauty industry during the COVID-19 pandemic and the incredibly difficult decision I made not to receive the vaccine because of my hypersensitivity to medications.
I was told by industry leaders to “leave this alone” because it’s too divisive… but I’m recording this episode anyway. Not to change anyone’s mind, not to sway opinions, but to bring more emotional intelligence, understanding, and compassion into our beauty commu...
E56. Madi Cured on How She Went Viral, Built a Massive Waitlist & Leveraged the Haters
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In this episode, Madi Cured shares her journey from starting a home salon to becoming a viral sensation in the beauty world. Maddie went from practicing nails on her bathroom floor at 13, to starting her business from home during COVID and now runs a cult following nail business with over 550 people on her waitlist.
Madi shared how she figured out the right pricing for her services, the strategies that helped her content go viral, and how she deals with trolls and online negativity.
We went really deep...
E55. When and How To Raise Your Salon Prices
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Babe I was triggered by a forum post that said, “Just go and look at your competitors and base your pricing on what they said,” so I have done a whole damn poddy that dives deep into why competitor based pricing is one of the most damaging things you can do for your business.
When I seen the post “Everything in me was like died and resurrected. I was like, ‘The resurrection was, I’m going to course correct this.’” so here it is in this episode we cover:
...
E54. James Vivian on Building a Beauty Business That Lasts
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In this episode of the Beauty Business School Podcast, Kimberley sits down with James Vivian, a business expert who’s rebuilt clinics from the ground up and knows what it takes to thrive in the beauty industry.
James shares the hard truths no one talks about: late nights, burnout, and trying to do everything yourself. He’s faced the chaos of running a clinic during COVID, managing clients and staff, unitl he realised that creating systems and structure is what keeps a business running.
They dive into:
...
E53. How to Make December Your Most Profitable
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Ever feel like December is meant to be your biggest month… but you end up exhausted, overbooked, and kinda over it?
Same.
This week on the Beauty Business School Podcast, I’m breaking down how to make December your most profitable (and peaceful) month.. without burning out or working longer hours.
You’ll learn:
✨ How to sell smarter with retail + vouchers (not harder)
✨ The easiest way to pre-book your Jan to March calendar
✨ Why December is secretly the best time to raise your pr...
E52. How Shaye Overcame Money Shame & Built 4 Thriving Businesses
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Kimberley sits down with 4x business owner Shaye, a powerhouse who went from lacking confidence to running four thriving businesses and finally owning her worth.
Shaye shares the hard truths no one talks about: undercharging, people-pleasing, and hiding your success to make others comfortable. She’s faced clients calling her “greedy” for raising prices and realised she was keeping her business small out of fear of judgment.
In this episode, we dive into:
💸 The money shame no one talks about
💬 The fear o...
E51. Why Your Mood is Ruining Your Client Experience (And How to Fix It)
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Ever have one of those days where your mood just isn’t matching your business goals? You’re amazing at what you do, but some days it just doesn’t land the way you want.
This episode is all about stepping into your alter ego the highest version of yourself to show up consistently, no matter what life throws at you.
I dive into why your energy is your brand’s biggest asset, how inconsistent energy can impact client trust and results, and the exact rituals...
E50. How To Host Salon Events - Emelly Simons
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Besties, we’re celebrating one year of the podcast this October 🎉 and I want to give back to you! I’ve teamed up with Divinely Me Diaries to give away two of their gorgeous $59.95 diaries.
To enter: leave a 5-star review on Spotify, share the podcast to your stories, and tag us (make sure your account is public so we can see it). That’s it, you’re in! I can’t wait to see who’s been listening and celebrate this milestone with you 💕
Besties… buckle up...
E49. Perfectionism Is Killing Your Beauty Business
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It silently sabotages salon owners everywhere, it’s perfectionism.
The late nights redoing client photos, the endless tweaking before hitting “post,” the belief that you have to do it all because no one else can do it quite right… sound familiar?
In this week’s episode, Kimberley is getting real about the hidden cost of perfectionism - how it held her back, burnt her out, and what finally set her free.
We’re unpacking:
✨ Why perfectionism isn’t a personality trait but really fear in disguise
✨ How it shows up in y...
