Beauty Business School
Welcome to the Beauty Business School Podcast Beauty Business School is proving beauty therapy is more than ‘just’ a hobby. We’re your beauty business besties, your partners in crime, your ride-or-die crew with a sprinkle of Regina George’s confidence (But none of the drama). Picture us as your personal cheerleaders, the BFFs you’ve always wished for, as we tackle the beauty industry together.Beauty training taught you how to be really good at treatments, Beauty Business School podcast will teach you how to attract your dream clients by creating a beauty business that stands out in a busy industr...
E70. Handling Complaints In Your Beauty Business
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The Moment Every Beauty Business Owner Dreads… A Client Complaint
That sinking feeling when your phone lights up with a message from an unhappy client.
Your heart races.. Your brain spirals... And suddenly you're questioning your entire business.
Sound familiar?
In this episode of Beauty Business School, Kimberley Haworth breaks down exactly how to handle complaints like a true CEO without spiralling, people-pleasing or burning your business to the ground.
Because here’s the truth…
One complaint won’t destro...
E69. Winning Beauty Industry Awards (Without Losing Your Mind) with Nicola from Red Lipstick Effect
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Awards in the beauty industry can feel intimidating… like something only the “big salons” or “industry elites” go for.
But what if entering awards could actually grow your business, sharpen your strategy and build serious credibility?
In this episode, I’m joined by Nicola from Red Lipstick Effect, an industry powerhouse who has helped clinics win 30+ beauty industry awards and judged some of the biggest awards in Australia.
Nicola shares her journey from a shy beauty therapist to becoming one of the industry's leading award expert...
E68. The One Marketing Trick To Get Fully Booked in Your Beauty Business
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You’re hunting for the “one thing” that will change your business. Here’s the truth:
“There is no one marketing trick that is actually going to get your business to where you want to go.”
Social media? Podcasts? Ads? “If you are relying on one sole source of marketing in your business, I can guarantee you at some point it’s going to fall flat.” When it does, you have nothing.
The real trick isn’t a trick. It’s showing up, being seen, solving a problem. “If you are the best-kept...
E67. How Chantel 10X’d Her Retail in 3 Weeks
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Chantel didn’t need another qualification. She needed structure behind her brilliance. Within three weeks she took her retail from $300 a week to $3,000 a week.. not by posting more, discounting or hustling harder, but by niching properly, tightening her messaging and actually implementing.
And what makes this even more powerful? Her business isn’t built on wanting to make more. It’s built on heart and family. She got into skin to help her own family. She treats from the inside out. She leads with integrity.
The systems didn’t...
E66. The Top 10 Traits That Every $20K+ Beauty Business Owner Has
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Look, business isn’t supposed to feel safe.
It’s messy. Brutal. Sleepless nights. Crying kids. Living off coffee and still showing up.
If you think anyone hits $20K months without falling flat on their face first… this is your wake up.
So, what does it actually take? The 10 traits that push people past $20K.
Some are brutal. Some will make you squirm. Some will make you rethink everything you thought you knew about yourself.
Curious? Good. You should be.
Listen here and fin...
E65. Building a Salon Team That You Rely On - Kayla’s Journey
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Kayla didn’t grow her salon because everything went right.
She grew it while everything was falling apart.
Ever feel like your team is slipping through your fingers just when you need them most? That was Kayla Carlton’s reality. From losing staff during maternity leave to stepping back into a business full of uncertainty, she faced the kind of challenges that would make most salon owners freeze.
But Kayla didn’t just survive, she rebuilt.
With the right systems, leadership strategies and mindset shifts...
E64. MotherHOOD And Owning A Beauty Business
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Mums, can I just say it? Running a business and raising kids is HARD. The guilt. The “I’m failing at everything” feeling. I feel this hard my loves!
In Episode 64 of the Beauty Business School podcast, I get real about what I am currently navigating and how I tackle this as it comes up:
🌸 Why “balance” is a myth and presence actually matters.
🌸 How to be a mum and a beauty business owner without burning out.
🌸 The small, crazy moments with your kids that actual...
E63. How To Plan A Profitable Year In Your Salon
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Can I be honest for a sec?
If you don’t plan 2026, it will plan you.
And spoiler: chaos usually wins.
In the latest episode of the Beauty Business School Podcast, I’m walking you through exactly how to map out your year so you’re not:
❌ Throwing random specials at the wall
❌ Posting content with no direction
❌ Wondering why everyone else seems “luckier” than you
This episode is your roadmap for:
✨ planning your entir...
E62. Don't Spend Another Dollar On Salon Education Until You Listen To This.
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Where should your education budget actually go?
Every January we start planning…
What courses we’ll do.
What conferences we’ll attend.
What education we’ll invest in.
But not all education is created equal and not all of it deserves a spot in your budget.
In this episode, I’m joined by Tiarne McKew from The Lash Summit to break down how to assess education properly (beyond certificates or hype) and how to think about ROI in a way that ac...
E61. How I Stopped Working Nights & Weekends In The Beauty Industry
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I Stopped Working Nights & Weekends and My Business Didn’t Die
(Contrary to what the beauty industry told us)
The beauty industry has quietly sold us a lie, Let’s say it out loud.
“Clients only want nights and weekends.”
I bought into that… until I didn’t.
And yes… some people told me my business would fail.
Spoiler alert: it didn’t.
In this episode of the Beauty Business School podcast, I share how I slowly stoppe...
E60. Just Because Your Salon Is Booked Doesn’t Mean You Should Scale with Sara Pegg
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What if building a bigger beauty business isn’t actually the answer?
In this episode, I’m joined by Beauty Business School student Sarah Pegg, owner of The Lash Hub in Bundaberg, for one of the most honest conversations we’ve ever had on the podcast.
Sarah shares her full-circle journey from being fully booked, pregnant, overwhelmed and managing a team… to making the brave decision to downsize, simplify and build a business that actually supports her life.
We talk abo...
E59. 2025 tested me in every way… and I’m finally telling the whole story.
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This episode is literally me unpacking my entire year. The wins, the royal f*ck ups, the burnout, the pressure, the stuff no one sees on Instagram and the mindset shifts that actually changed how I show up.
I share:
💋 What actually happened behind the scenes this year
💋 The emotional shitstorm that nearly took me out
💋 The business decisions that brought me back
💋 What I learned about burnout, boundaries, nervous system regulation & leadership
💋 The truth about sponsorships, pricing myself, rejection & resilience
💋 The pivot that exploded our enrolments
E58. Permission Led Selling in Beauty With Naomi Nahoum
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This week’s episode is honestly one of the most powerful conversations I’ve ever had on the podcast. I sat down with Naomi from Beauty Business Evolution.
This episode is PACKED with the kind of “oh my god… THAT’S why I’m burnt out / undercharging / struggling to convert” clarity that genuinely changes businesses.
Here’s a little taste:
🎀 Why so many women burn out
🎀 The permission led sales strategy (this is GOLD)
🎀 The ONE thing every beauty pro shou...
E57. The Episode I Was Told Not to Record - Diversity & Acceptance in Beauty
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I’m finally sharing a part of my story that I’ve avoided talking about for years. I open up about my experience in the beauty industry during the COVID-19 pandemic and the incredibly difficult decision I made not to receive the vaccine because of my hypersensitivity to medications.
I was told by industry leaders to “leave this alone” because it’s too divisive… but I’m recording this episode anyway. Not to change anyone’s mind, not to sway opinions, but to bring more emotional intelligence, understanding, and compassion into our beauty community...
E56. Madi Cured on How She Went Viral, Built a Massive Waitlist & Leveraged the Haters
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In this episode, Madi Cured shares her journey from starting a home salon to becoming a viral sensation in the beauty world. Maddie went from practicing nails on her bathroom floor at 13, to starting her business from home during COVID and now runs a cult following nail business with over 550 people on her waitlist.
Madi shared how she figured out the right pricing for her services, the strategies that helped her content go viral, and how she deals with trolls and online negativity.
We went really deep in...
E55. When and How To Raise Your Salon Prices
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Babe I was triggered by a forum post that said, “Just go and look at your competitors and base your pricing on what they said,” so I have done a whole damn poddy that dives deep into why competitor based pricing is one of the most damaging things you can do for your business.
When I seen the post “Everything in me was like died and resurrected. I was like, ‘The resurrection was, I’m going to course correct this.’” so here it is in this episode we cover:
E54. James Vivian on Building a Beauty Business That Lasts
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In this episode of the Beauty Business School Podcast, Kimberley sits down with James Vivian, a business expert who’s rebuilt clinics from the ground up and knows what it takes to thrive in the beauty industry.
James shares the hard truths no one talks about: late nights, burnout, and trying to do everything yourself. He’s faced the chaos of running a clinic during COVID, managing clients and staff, unitl he realised that creating systems and structure is what keeps a business running.
They dive into:
...
E53. How to Make December Your Most Profitable
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Ever feel like December is meant to be your biggest month… but you end up exhausted, overbooked, and kinda over it?
Same.
This week on the Beauty Business School Podcast, I’m breaking down how to make December your most profitable (and peaceful) month.. without burning out or working longer hours.
You’ll learn:
✨ How to sell smarter with retail + vouchers (not harder)
✨ The easiest way to pre-book your Jan to March calendar
✨ Why December is secretly the best time to raise your prices
E52. How Shaye Overcame Money Shame & Built 4 Thriving Businesses
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Kimberley sits down with 4x business owner Shaye, a powerhouse who went from lacking confidence to running four thriving businesses and finally owning her worth.
Shaye shares the hard truths no one talks about: undercharging, people-pleasing, and hiding your success to make others comfortable. She’s faced clients calling her “greedy” for raising prices and realised she was keeping her business small out of fear of judgment.
In this episode, we dive into:
💸 The money shame no one talks about
💬 The fear of...
E51. Why Your Mood is Ruining Your Client Experience (And How to Fix It)
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Ever have one of those days where your mood just isn’t matching your business goals? You’re amazing at what you do, but some days it just doesn’t land the way you want.
This episode is all about stepping into your alter ego the highest version of yourself to show up consistently, no matter what life throws at you.
I dive into why your energy is your brand’s biggest asset, how inconsistent energy can impact client trust and results, and the exact rituals that hel...
E50. How To Host Salon Events - Emelly Simons
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Besties, we’re celebrating one year of the podcast this October 🎉 and I want to give back to you! I’ve teamed up with Divinely Me Diaries to give away two of their gorgeous $59.95 diaries.
To enter: leave a 5-star review on Spotify, share the podcast to your stories, and tag us (make sure your account is public so we can see it). That’s it, you’re in! I can’t wait to see who’s been listening and celebrate this milestone with you 💕
Besties… buckle up 💅 it’s not...
E49. Perfectionism Is Killing Your Beauty Business
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It silently sabotages salon owners everywhere, it’s perfectionism.
The late nights redoing client photos, the endless tweaking before hitting “post,” the belief that you have to do it all because no one else can do it quite right… sound familiar?
In this week’s episode, Kimberley is getting real about the hidden cost of perfectionism - how it held her back, burnt her out, and what finally set her free.
We’re unpacking:
✨ Why perfectionism isn’t a personality trait but really fear in disguise
✨ How it shows up in your...
E48. Skin, Science & Conspiracy Theories With Rachael From Circadia
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Besties, we’re celebrating one year of the podcast this October 🎉 and I want to give back to you! I’ve teamed up with Divinely Me Diaries to give away two of their gorgeous $59.95 diaries.
To enter: leave a 5-star review on Spotify, share the podcast to your stories, and tag us (make sure your account is public so we can see it). That’s it, you’re in! I can’t wait to see who’s been listening and celebrate this milestone with you 💕
Besties, this week we’re get...
E47. Booking System Price Hikes: Should You Stay or Switch?
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Besties, we’re celebrating one year of the podcast this October 🎉 and I want to give back to you! I’ve teamed up with Divinely Me Diaries to give away two of their gorgeous $59.95 diaries.
To enter: leave a 5-star review on Spotify, share the podcast to your stories, and tag us (make sure your account is public so we can see it). That’s it, you’re in! I can’t wait to see who’s been listening and celebrate this milestone with you 💕
If there’s one topic g...
E46. Profit First Salon With Laura O’Hagan
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Want $20 for free???
Beauty Business School has teamed up with Salon First to bring you something exclusive.
How to claim:
1️⃣ DM @salonfirst on Instagram with “BBS Sent Me”
2️⃣ Receive your $20 voucher - no strings attached
This is exclusively for our Beauty Business School community.
Ever wondered if that shiny new $60K machine is the magic answer to your revenue problems? Spoiler alert: it’s not.
In this episode of the Beauty...
E45. Turning One Client Win Into Four Pieces of Content
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Want $20 for free???
Beauty Business School has teamed up with Salon First to bring you something exclusive.
How to claim:
1️⃣ DM @salonfirst on Instagram with “BBS Sent Me”
2️⃣ Receive your $20 voucher - no strings attached
https://www.salonfirst.com.au/
This is exclusively for our Beauty Business School community.
Ever feel like you post one client win and then run out of content ideas the next day? I’ve be...
E44. The Delusional Business Growth Method With Ashleigh Lacorcia
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Want $20 for free???
Beauty Business School has teamed up with Salon First to bring you something exclusive.
How to claim:
1️⃣ DM @salonfirst on Instagram with “BBS Sent Me”
2️⃣ Receive your $20 voucher - no strings attached
https://www.salonfirst.com.au/
This is exclusively for our Beauty Business School community
‘You only see the light when you’re in the darkness.’ Ashley from Melbourne Lashes - The Delusional Method With Ashleigh Lacorcia
Stop playing safe...
E43. What To Do When A Full Day Of Clients Cancel
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Want $20 for free???
Beauty Business School has teamed up with Salon First to bring you something exclusive.
How to claim:
1️⃣ DM @salonfirst on Instagram with “BBS Sent Me”
2️⃣ Receive your $20 voucher - no strings attached
https://www.salonfirst.com.au/
This is exclusively for our Beauty Business School community.
Ever had a day where all your clients cancel and you want to throw your phone in the toilet...
E42. What 200 Salons Told Salon First About Becoming Booked Out
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Want $20 for free???
Beauty Business School has teamed up with Salon First to bring you something exclusive.
How to claim:
1️⃣ DM @salonfirst on Instagram with “BBS Sent Me”
2️⃣ Receive your $20 voucher - no strings attached
This is exclusively for our Beauty Business School community
https://www.salonfirst.com.au/
Ever wonder why some salons are fully booked while others struggle? You’re not alone. In this week’s Beauty B...
E41. I Was an Industry B*tch: How Insecurity Showed Up in My Business
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Ever feel triggered by someone else’s success? You’re not alone.
In this week’s Beauty Business School Podcast, I get real about:
🌸 My confession 🫣 I was the industry bitch and was driven by insecurity.
🌸 How triggers show us what we need to heal.
🌸 Handling complaints and difficult situations with emotional intelligence.
🌸 Why self-awareness and leadership start with YOU.
🌸 Moving from comparison to community.
This podcast I ripped my heart out and served it, I am a mix of terrified and proud to share this with you.
...
E40. Memberships Fad or Forever? With China from Beauti Software
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In this episode of the Beauty Business School Podcast, Kimberley sits down with Chana, the powerhouse behind Beauti Software, to unpack one of the most game-changing shifts your salon can make: memberships.
We cover everything from the mindset and psychology behind selling memberships, to the systems that make it seamless for clients and stress-free for you. Chana shares her personal journey from pen and paper bookings to running her own software company, and why recurring revenue is the ultimate key to stability, scalability, and even future business sales.
Whether you’re...
E39. 5 Steps to Becoming the Most Wanted Salon in Town
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Feeling like you’re amazing at what you do, but still not the go-to in your niche? This episode is your authority upgrade.
In Episode 39 of The Beauty Business School Podcast, Kimberley shares the 5 ingredients that will take you from “just another salon” to “she’s the one I HAVE to see”.
You’ve got the skill but if no one sees you as the expert, your books will stay patchy. The truth? Being great isn’t enough. You need to show up like an authority so...
E38. When Life Hits Hard, Your Business Can Save You - Katie’s Story
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Kimberley sits down with the raw, real, and ridiculously inspiring Katie a powerhouse brow artist and beauty business owner who’s turned pain into a busy salon with serious impact. Going from “I used to cry in my car between clients" to doing 28K months
Katies journey is proof: when everything’s on the line, you can make the impossible possible and excuses will become irrelevant.
In this episode, we dive deep into:
🌸 Why your business can be your lifeline and your identity and that’s okay
🌸 B...
E37. How to Get Your Next 10 Clients
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Feeling like your bookings are on life support? This episode is your revival plan.
In Episode 37 of The Beauty Business School Podcast, Kimberley breaks down 5 simple but wildly effective ways to attract your next 10 clients without spending a cent on ads.
You keep refreshing your booking app… but what if your next 10 clients aren’t “out there” waiting, what if they’re already watching and just need the right invitation?
Here’s what you’ll learn:
🌸 How to make referrals sexy and magnetic...
E36. Is the economy really the problem… or are coaches gas lighting you? With Clare From 5 Star Therapist
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Hey, Beauty Besties! 💖
In this episode, Kimberley chats with Clare from 5 Star Therapist a fellow coach and truth teller who posted something that seriously got under her skin 👀
Rather than sitting in the spiral, Kimberley invited her on the podcast to have an honest, nuanced convo about something we ALL need to talk about more: Is the economy really the problem… or are coaches gas lighting you?
This episode is a real time example of what happens when two strong voices in the beauty industry come together...
E35. Building a Brand That Breaks The Mould With Bec From Beccalicious
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Hey, Beauty Besties! 💖
Kimberley speaks with fearless Bec Stevens, the powerhouse behind Beccalicious Nails a bold, barbie core inspired salon lighting up the beauty scene in rural Queensland.
From a one woman nail hustle to a thriving pink empire offering nails, lashes, teeth whitening and a whole lot of sparkle, Bec shares how she turned her passion into a business that’s more than just beauty, it’s an experience.
We chat about:
✨ How embodying her brand completely changed the game
...
E34. An Open Letter To The Nail Industry
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Hey Beauty Besties! 💅❤️
This one is a little different.
It’s not a strategy.
It’s not a step by step.
It’s a love letter, a rally cry, a line in the sand for every single nail artist out there.
This episode is called "An Open Letter to the Nail Industry: You Deserve More", and Kimberley is speaking directly to the artists, the creatives, the perfectionists who are doing so much more than “just nails.”
If you’ve ever felt like y...
E33. My 12 Year Old Interviewed Me… and Asked the Hardest Questions Yet
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Hey, Beauty Besties! 💖
This one is extra special because Kimberley is joined by her 12 year old daughter, Alaska. 💫
This episode is packed with real talk, big dreams, and an honest behind-the-scenes look at what it’s like running a beauty empire and being a mum. If you’re a business owner juggling clients, content, and school drop-offs, this one’s for you.
Alaska pitched her way onto the pod (with a whole PowerPoint presentation, mind you) and she’s here to ask the big questions abou...
E32. The Real Reason You’re Burnt Out (It’s Not the Clients)
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Hey Beauty Besties! 💅✨
You keep saying you’re tired from clients… but what if it’s not the clients? What if it’s the emotional, energetic, and financial imbalance draining you dry?
In this episode, Kimberley is unpacking the real reason behind the burnout and how to shift into a beauty business model that gives more energy, more income, and way less resentment.
Here’s what you’ll learn:
🧚♀️ Why your exhaustion isn’t physical it’s energetic and emotional
🧚♀️ The nervous system effects of undercharging...
E31. Overcoming Fear & Launching a Course with Jordan Maynard
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This week’s episode is a little different and a whole lot special.
Kimberley sits down with her actual client and now brow bestie, Jordan from Haus of Wildfire, the brains (and brows) behind the game changing course UNMAPPED.
Jordan has built a $200K brow business as a solo operator with a community that literally obsesses over her and in this episode, she opens up about her journey, her mission, and why she’s unapologetically flipping the script on traditional brow training.
You’ll hea...
