Road to $1 Million Detailing Podcast

In this episode, Josh sits down with Corey, owner of Sky’s The Limit Car Care, one of the leading nationwide suppliers of detailing products. Corey has also played a major role in building the CQuartz Finest installer network across the United States. Corey shares his perspective on what it takes to build a successful detailing business while staying committed to honesty, transparency, and doing things the right way. They talk about the importance of setting proper expectations, maintaining strong core values as a business grows, pricing services correctly, hiring the right people, and taking care of yourself along th...

In this episode, Josh interviews Jeff McEachran, owner of Denver Auto Shield based out of Denver, Colorado, and Gyeon USA. Jeff shares the lessons he's learned from building successful businesses, including why profitability matters more than revenue, how to sell premium services with confidence, and what it takes to build a business that lasts. They also discuss handling difficult customers, recovering from mistakes, managing and hiring the right team, improving your sales process, and why your online presence are critical to attracting the right customers. 

Time Stamps:
(00:00) - Intro 
(00:15) - How Denver Auto Shield Started 
...

In this episode of the Road to $1 Million Detailing Podcast, Josh sits down with Eli, owner of Shine Division in Oceanside, California, to discuss building a premium detailing business specializing in PPF, paint correction, ceramic coatings, and high-end detailing. They dive into using social media to educate customers, creating content that generates leads, conducting honest vehicle inspections, balancing hands-on work with running a business, sharing real customer experiences, and building the systems and SOPs needed to grow a successful detailing company.

Time Stamps:

(00:00) - Introduction
(01:04) - Educating Customers Through Social Media
(18:14) - Content...

In this episode, Josh sits down with Wes Walz of Elite Finish in San Diego, California. With 19 years in the detailing industry, Wes shares how he grew from a solo operator to building a $2 million-a-year detailing business. He opens up about the challenges he faced along the way, the mistakes he learned from, and the mindset and decisions that helped him keep moving forward through every stage of growth.

Time Stamps
(00:00) - Introduction
(04:45) - How Elite Finish Got Started
(17:13) - Pricing Tips Every Detailer Should Know
(23:45) - Marketing Tips to Attract Premium Clients
(3...

In this episode, Josh sits down with Wes Wall of Elite Finish in San Diego, California. With 19 years in the detailing industry, Wes shares how he grew from a solo operator to building a $2 million-a-year detailing business. He opens up about the challenges he faced along the way, the mistakes he learned from, and the mindset and decisions that helped him keep moving forward through every stage of growth.

Time Stamps
(00:00) - Introduction
(04:45) - How Elite Finish Got Started
(17:13) - Pricing Tips Every Detailer Should Know
(23:45) - Marketing Tips to Attract Premium Clients
(3...

On this episode, Josh sits down with Kevin Davis, founder of Maxed Out Man and author of How I Lost My Left Nut and Other Life Lessons. They discuss how faith has shaped Kevin's approach to marriage, business, leadership, and living a purpose-driven life.

They dive into work-life balance, building strong business systems, why action beats goal-setting, redefining success beyond money, creating a business that gives you freedom, the value of relationships, leading a team, and using social media effectively. Whether you're a business owner or simply looking to grow personally, this episode is full of practical l...

In this episode, Josh sits down with Tony Ralda, owner of Ralda's Details in Richmond, Virginia. Tony shares his journey of growing a successful detailing business, building professional mobile detailing vans, offering PPF and ceramic coating services, and creating efficient systems that help his team deliver consistent results. Beyond detailing, he dives into the business side of the industry, including customer expectations, quality control, social media, and the lessons he's learned along the way. 

Time Stamps: 
(00:00) - Introduction 
(03:09) - What's Changed Over the Past Year 
(04:49) - Franchising Fly My Ride 
(11:07) - Paint Protection Film...

On this episode, Josh talks about what he would tell himself if he were starting his detailing business all over again. His journey taught him valuable lessons about growth, leadership, and the mindset shifts that helped shape the business he has today.

Time Stamps:

(00:00) – Introduction
(01:35) – God's Blessings, Humility & Unexpected Lessons
(03:58) – Growth Takes Time
(07:23) – Know Your Numbers
(10:54) – Learning When to Say No
(13:27) – Invest in and Appreciate Your Partner
(16:09) – Learn from the People Around You
(16:55) – Build a Team of Positive, Hardworking People
(18:39) – Put Service Before Sales
(21:22) – Become the Leader Your Business Needs
...

In this episode, Josh sits down with Jacob Knox of Knox Mobile Detailing in Carlsbad, California, to discuss how showing up on camera and staying active on social media helped him build trust, attract customers, and grow his business. They also talk about the journey from getting started to going full-time, maintaining consistent revenue, understanding pricing, and the challenges of hiring, compensation, and business growth.

(00:00) Introduction
(00:57) Getting Comfortable on Camera and Social Media
(09:36) Starting Knox Mobile Detailing
(14:21) Marketing and Advertising When Starting Out
(19:51) The Decision to Go Full-Time
(26:08) Revenue Consistency
(28:06) Understanding...

In this episode, Josh sits down with Sam, owner of Summit Auto Detailing in Vernon, British Columbia. Sam shares his journey from working in social media marketing to building a successful mobile detailing business.

They discuss how he got started, raising prices, hiring employees, dealership work, and the strategies he uses to attract new clients. Sam also shares his approach to content creation, why detailers should focus on creating content for customers rather than other detailers.

Timestamps
(00:00) - Introduction
(02:07) - How Summit Auto Detailing Started
(10:35) - Raising Prices With Confidence
(16:06...

In this episode, Joshua sits down with Nick Burton of Mountainside Mobile Detailing for a one-year follow-up conversation. Over the past year, Nick has grown his operation from 3 vans to 5 vans, moved into a new shop, expanded into paint protection film (PPF) services, and made several key changes that have helped the company scale. They discuss the challenges of growth, hiring and firing employees, company culture, setting client expectations, pricing, marketing, funding a shop, work-life balance, and what it takes to build a detailing business that continues to grow year after year.

Timestamps
(00:00) - Introduction
(01:27...

On this episode, Josh interviews Cody Zitzner, owner of Zitzner Detailing in Trempealeau, Wisconsin, to talk about the realities of growing a detailing business. Cody shares how he got started, the decision to go full-time, using giveaways and social media to attract clients, surviving tough seasons, and balancing business with family life.

Timestamps:
(00:00) - Intro
(02:30) - How Zitzner Detailing Started
(11:10) - Making the Decision to Go Full-Time
(16:11) - Using Giveaways to Attract New Clients
(17:35) - Leveraging Social Media for Business Growth
(26:18) - Raising Prices to Attract Better Clients
(28:56) - Surviving...

On this episode, Josh sits down with Andy of Andy’s Auto Detail in Albany, Oregon to talk about his journey in the detailing industry and what it took to grow his business from part time work into a full time career. They discuss the mindset needed to succeed as an entrepreneur, balancing business and personal life, involving family in the business, customer communication, and Andy’s experience getting into paint protection film (PPF). This episode is packed with real conversations, lessons learned, and advice for detailers at every stage of business, while also touching on faith, honoring God throu...

On this episode, Josh talks about the moment content creation started becoming a real game changer for business owners and why posting with purpose matters more than just posting to post. He breaks down how content became a major part of growing the business, shares real examples of content detailers should be creating, and explains the exact formula we use to consistently make content that connects with people and brings in customers.

Josh also dives into the power of long-form educational content, different hook strategies that stop people from scrolling, and gives practical advice for anyone trying t...

On this episode of the podcast, Josh sits down with entrepreneur Kevin Davis to talk about time management, scaling a business without burning out, building a business while maintaining relationships and life outside of work, and the mindset shift from being a technician to becoming a true business owner. Kevin shares lessons from his entrepreneurial journey, going all in during the early stages of business, understanding profitability, using AI tools, creating lifetime customer value, and learning how to prioritize what actually moves the business forward.

Time Stamps:

(00:00) - Introduction
(02:28) - Kevin Davis’ Background & Entrepreneur Jo...

In this episode, we take a look back at some of the top detailers who’ve been on the podcast and break down their approach to sales. From handling leads and asking better questions to building trust and closing without pressure, this is a real look at how successful shops actually do it.

Time Stamps:
(00:58) - Dynamic Detail – Why an Employee Should Handle Sales
(21:49) - Shine Co – What the Sales Role Actually Looks Like
(27:21) - The Shop – The 7 Touch Points to Convert a Lead
(36:01) - Boat Beautiful & CCT – Using Video to Build Trust After Sale...

On this episode, Josh sits down with Steven Lee of Rogue Marketing to talk about what actually drives results in sales and marketing.

They break down the importance of building a solid foundation before running ads, using the right sales strategies, and focusing on educating customers rather than just selling to them. The conversation also highlights how strong communication and genuine rapport with clients can lead to better conversions and long-term success.

Time Stamps: 
(00:00) - Intro
(02:37) - Should New Businesses Run Ads?
(11:49) - Building Online Presence as Your Foundation
(13:34) - End-to-End Congr...

On this episode, Josh sits down with Sergio from Prime Auto Detailing, based just outside San Bernardino, California. This conversation dives into the real challenges of running a solo detailing business—from managing everything on your own to figuring out when and how to raise your prices.

They break down what growth actually looks like as a solo operator, the mindset shifts needed to charge what you’re worth, and how to balance quality, sustainability, and profitability.

Timestamps:

(00:00) - Intro
(01:07) - Switching to EcoFlow battery for the mobile van
(02:44) - Running a so...

On this episode, Josh sits down with Lane from Done In Detail, a detailing shop based in Cumming, Georgia. Lane shares how he started his detailing business in 2024 and quickly built a strong reputation offering paint protection film, ceramic coatings, and detailing services. They break down what actually helped grow the business — from getting those first clients, improving sales, and understanding PPF, to being intentional with social media content and using it to drive real results.

Time Stamps:
(00:00) - Intro
(01:41) - Answering Client Questions the Right Way
(05:12) - How Done In Detail Started
(15:02...

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On this episode, Josh sits down with Chris DiGiovanni, owner and founder of Detailer’s Roadmap, to break down the brand new website built for Belk Detailing as it officially goes live.

They walk through how the new site was designed to do more than just look good—focusing on speed, SEO, tracking, and conversions—and how those pieces working together led to a 50% increase in website leads.

They also compare the old vs. new site and highlight what changed, w...

On this episode, Josh interviews Kyle Collalti of OC-Detail Werkz, based out of Freeport, Illinois.

They dive into how OC-Detail Werkz got started, the role of relationships and social media in growing the brand, and the decision to scale beyond traditional car detailing. Kyle shares how they introduced new services like industrial and agricultural coatings, built systems and processes, and expanded deeper into industrial coatings.

Kyle is also a certified Avant Guard Formula 1051 (AG1051) installer, a professional-grade hybrid coating that bridges the gap between ceramic coatings and PPF, offering higher film build, stronger impact resistance...

On this episode, Josh interviews Nate from Soko’s Detail Services in Metro Detroit, Michigan. They talk about his journey into detailing, how he got into boat detailing, and how networking opened doors for training and new opportunities.

They also break down time management, solo vs. team jobs, and the importance of setting proper expectations and being transparent with clients, along with Nate’s goals for growing Soko’s.

Timestamps:
(00:00) - Intro
(01:37) - When Nathan started detailing
(10:27) - Detailer’s Roadmap website
(12:26) - Boat detailing
(16:49) - Training for marine detailing
(18...

On this episode, Josh interviews Paul and Alex of Detail Doctor based in Kansas City. They talk about the shop’s growth, their plans for a big move in 2026, and the steps they’re taking to expand the business, including their new space, improving marketing and advertising, partnerships, and opportunities with exotic dealerships and car clubs. They also discuss colored PPF, learning new services, subcontracting window tint, ceramic coating packages, and how they set realistic expectations with customers when it comes to PPF installations while continuing to grow and scale their detailing business. 

Time Stamps:
(00:00) – Intro 
(00...

On this episode, Josh talks about the importance of patience when growing a detailing business. He breaks down why understanding your numbers, setting realistic expectations, and using ads the right way can make a big difference in long-term growth. Josh also shares insights on expanding services, creating content that attracts the right customers, and building stronger relationships with existing clients. If you’re trying to grow your shop while staying efficient and avoiding burnout, this episode covers the mindset and strategies that help make it happen.

(00:00) – Intro 
(02:51) – Understanding Your Numbers 
(06:10) – Setting Realistic Expectations 
(10:41) – How Ads Help Grow...

In this episode, Josh interviews Lorraine, Belk Detailing’s virtual assistant from the Philippines. They talk about how working with a VA has helped streamline content creation, improve workflow, and elevate the brand’s online presence while balancing creativity and professionalism behind the scenes.

Time Stamps
(0:00) - Intro
(2:28) - Lorraine's Story
(11:48) - How We Found Lorraine
(18:02) - Content Struggles
(25:16) - How Our Content Creation Has Evolved
(31:47) - Tips for Creating Good Content
(40:55) - Balancing Humor and Professionalism
(45:15) - Goals for 2026 Content
(49:34) - Voiceovers and POV Videos
(54:53) - Long...

In this episode, Josh asked 7 detailing businesses how they get customers and every answer was different. From Facebook groups and Reddit, to door-to-door sales, influencer partnerships, and investing in the customer experience, these are real strategies working right now.

Time Stamps:
(00:59) – Mountainside Mobile Detail
Starting with Friends & Family → Building Reviews + Real Connections

(05:15) – The Locals Detailing
Leveraging Facebook Community Groups

(08:37) – Squeegee Boys Detailing
Door-to-door Sales Strategy

(21:05) – Detailers of Sarasota
Networking with Local Businesses + Car Shows

(23:57) – Harker Heights Ceramic Coatings
Getting Customers Through Reddit

(26:33) –...

On this episode of the Road to $1 Million Podcast, Josh shares the key lessons he’s learned from interviewing top-performing shops featured on the show. After speaking with some of the best operators in the industry, he breaks down the five things every top shop has in common. Josh explains the systems, mindset, and business practices that help these shops grow, stay consistent, and scale toward seven figures. From operations and team management to standards and processes, this episode covers what separates successful shops from the rest and what shop owners can learn from them. 

Time Stamps 
...

On this episode, Josh interviews Kelly of Shine Detailing LLC in Anaheim, California, about his journey growing a detailing business from $800K to $2.4 million. They talk about how he got started, the steps that helped the business scale, adding PPF as a major service, and how social media supported that growth. Kelly also shares lessons on building a team, handling employee turnover, balancing family and business, and why faith plays an important role in how he runs the company.

Time Stamps:
(02:10) – How Shine Detailing LLC Got Started
(06:29) – From $800K to $2.4M
(10:03)– Going All-In on PPF
...

On this episode, Josh interviews Kevin and Daniel of Detail Tech in the northwest Chicago suburbs, sharing how they grew their business from $100K in 2024 to half a million in 2025 and what really helped them level up. They talk about the lessons they learned the hard way, working with contractors, improving quality standards, dialing in pricing, and continuing to invest back into the business, along with the plans they have moving forward as they keep building.

Time Stamps:

(00:00) – Intro
(03:46) – How Detail Tech Started
(07:51) – From Installers to Hiring a Subcontractor
(14:47) – Challenges of Working with Con...

On this podcast, Josh interviews Kevin Heist, owner of Elite Auto Care in Buffalo, NY. Kevin shares his experience as an owner-operator navigating the ups and downs of running a detailing business, including how seasonal changes affect growth, how his business has evolved over time, and the mindset it takes to scale without losing focus. The conversation touches on leadership, sales, customer relationships, and the reality that success in detailing is built just as much on people and systems as it is on the work itself.

Time Stamps:
(00:00) - Introduction 
(02:49) - How Winter Impacts the B...

On this podcast, Josh interviews Daniel, owner of Dynamic Detailing located in San Jose, CA to talk about the real side of growing and running a successful detailing business. Daniel shares how Dynamic Detailing performed in 2025 and his experience working with dealerships. They dive into sales strategies, handling objections, and sales team responsibilities. The conversation also covers community engagement, hosting seminars, and the importance of visibility beyond day-to-day operations. This episode focuses on the mindset shift from being just a skilled detailer to becoming a strong business owner, including the difference between working in the business and working on...

On this episode, Josh sits down with Chris Di Giovanni from Detailer’s Roadmap to talk about building a strong foundation for detailing businesses through websites, content, and marketing. They discuss what separates top shops from the rest, what website characteristics actually convert visitors into customers, and why having the right foundation in place matters before scaling. We’re also excited to share our partnership with Detailer’s Roadmap as we work together and document real growth using their website solutions.

Time Stamps:
(00:00) – Introduction
(04:02) – What Separates Top Shops From the Rest
(10:24) – Why Lead Success Starts With...

On this episode, Josh sits down again with Kyle Simpson of Shine.co, based out of Spartanburg, South Carolina for a follow-up conversation one year after their first interview. They talk about what’s changed from 2024 to 2025, the lessons learned along the way, and how those experiences shaped his approach moving forward. Kyle also shares his plans and mindset heading into 2026 and what he’s focusing on next.

(00:00) – Introduction  
(03:40) – Switching to a Commission-Based Pay Structure  
(11:41) – Comparing Sales: 2024 vs. 2025  
(17:11) – Building and Improving Systems  
(24:38) – Quality Control and Check Processes  
(30:13) – Lessons from Winter 2025 and How He’ll Approach It Dif...

On this episode, Josh interviews Will, General Manager of Skyway Motorspace in Palmetto, FL. Will shares what it’s like running a new car storage, detailing, PPF, and ceramic coating business just months after launch. He talks about stepping into leadership, building systems, understanding clients, growing a team, and navigating the challenges that come with scaling early, plus advice for anyone getting started in the automotive space.

Time Stamps:
(00:00) – Introduction
(01:07) – How Will Became General Manager of Skyway Motor Space
(09:03) – Implementing PPF, Ceramic Coatings, and Detailing Services
(11:39) – Skyway’s Social Media Strategy
(16:51) – Understanding Client Needs

On this episode of the podcast, Josh sits down with Aaron from A-Z Detailing to talk about how content and advertising helped grow the business. Aaron shares how being personable on video made a real difference, what his day-to-day operations look like, and how he balances running the shop while while still making time for family. He also talks about running ads, learning the business side of detailing, hiring help, and his plans moving forward. 

Time Stamps:
(00:00) - Intro 
(05:24) - How Personable Social Media Content Helped the Business 
(14:48) - How AZ Detailing Got Started 
...

On this episode, Josh talks with Derek, Cade, and Patrick from The Shop Auto Detailing. They share how they got started, how they transitioned from dealership work to retail, and how social media helped them grow. They also talk about what it’s like working together as family and the changes they made that shaped the business into what it is today. 

Time Stamps: 
(00:00) - Intro
(02:04) - How They Started
(06:48 ) - Switching From Dealerships to Retail
(9:26 ) - Getting Into C-Quartz
(16:34 ) - Power of Social Media
(24:27 ) - Working With Family
(27:58 ) - Hiri...

We’re excited to share our transition and how Jeremy of Status Auto Detailing trusted us to take over their business. Tune in for the full story, behind-the-scenes insights, and the start of our PPF journey! 

Time Stamps:
(00:00) – Intro
(02:37) – How Jeremy Started Status Auto Detailing
(11:46) – How Josh and Jeremy Met
(14:08) – Stepping Out of the Industry
(16:14) – Reaching Out to Belk Detailing to Take Over
(19:40) – What Separates an Amateur From a Pro Detailer
(22:30) – PPF vs. Coating
(23:52) – Can You Go to a Car Wash With PPF?
(26:42) – Can You Go to a Touchless Car Wash Wi...

On this episode of the Road to $1 Million podcast, Josh interviews Steve from TNT Glass Tinting in Denver, NC. Steve started as a technician and over the years expanded TNT into PPF and tinting services. Today, he shares his journey from technician to business owner, insights on hiring and training new team members, mastering sales, and growing the business with PPF and tinting.

Timestamps
(00:00) – Intro
(04:21) – How TNT Started
(07:40) – Introducing PPF
(18:22) – From Technician to Business Owner
(26:09) – Hiring New Team Members Without Experience
(30:54) – Sales
(38:24) – Success in Sales: Laying Your Brand Foundation & Perception
(48:46) –...

On this episode, get an inside look at a coaching call with Josh as he sits down with Christian, a car detailer from Dodge City, Kansas, to talk about growing his business with Meta and Google ads. They cover running ads, retargeting leads, following up, boosting sales, and connecting with the right clients. Josh also shares simple strategies and tools to make the process easier and get better results.

Time Stamps:
(00:00) - Intro
(01:02) - Ads Framework
(04:56) - Why Educational Ads Matter
(07:32) - Retargeting Basics
(12:41) - Connecting With Leads
(16:47) - Being Prompt...

On this episode of the Road to $1 Million podcast, Josh interviews Cody Brace, owner of Keystone Detail in Erie, Pennsylvania. Cody shares how he got started in detailing, breaks down his highest revenue month at $32,500, and talks about the mindset shifts that helped him grow the business. He also dives into handling frustrations, getting into PPF and tinting, working with friends and family, the biggest influences in his journey, and more.

Time Stamps:
(00:00) - Cody’s detailing beginnings
(02:57) - How a virtual assistant helped his business
(13:57) - Cody’s highest revenue month
(16:24) - Turn...