Women in Sales Leadership

40 Episodes
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By: Amy Evans

Work with AmyDid you know that only 31% of sales leaders are women, even though 50% of the sales reps are women? I'm Amy Evans, after 25 years of sales leadership in corporate America, I help sales leaders, founders and CEOs sell more and lead better. I also host the Women in Sales Leadership podcast, where you'll learn what it takes to lead at the highest level, withstand the pressure to deliver the numbers, and elevate your career without losing yourself. No fluff, just the real stuff of women in sales leadership. If you aspire to become a CRO, vice president, first time...

Are You Staying Too Long? The Q1 Gut Check Every Sales Leader Needs
#45
Yesterday at 12:00 PM

Work with Amy: https://amyevanscoaching.com/workwithme

Connect with Amy on LinkedIn: https://www.linkedin.com/in/alynnevans/

It's the end of Q1. A full quarter of 2026 is gone. And if you've been telling yourself the same thing since January — "I know I need to make a move, but the timing isn't right" — this episode is for you.

In this solo episode, Amy breaks down the pattern she keeps seeing in her one-on-one conversations with senior sales leaders: high performers who are stuck, who know they've outgrown their current role, and who keep find...


How to Stop Avoiding Networking and Get Started on Getting the Leadership Role You Deserve
03/26/2026

Work with Amy: https://amyevanscoaching.com

Networking. You know you need to do it. You also kind of hate doing it. Even the most accomplished sales leaders, women running hundreds of millions in revenue, will admit they find it uncomfortable. You are not alone. And in this episode, we fix that.

Amy Evans just wrapped a live workshop with senior sales leaders at one of the world's largest tech companies and the number one thing that came up? Networking. How hard it feels. So she brought the whole conversation here for you.

In...


You're Making Great Money So Why Does It Never Feel Like Enough
#43
03/19/2026

Work with Amy: https://amyevanscoaching.com

You're closing multi-million dollar deals. You're running organizations. You know your business cold. So why does your own money still feel like this uncomfortable thing you avoid?

In this episode, Amy sits down with Carolin Helff, money coach and founder of The Financially Fierce, to have the conversation most high-earning women never get to have. Not about investing. Not about 401ks. About your actual relationship with money.

Carolin walked away from a six-figure Silicon Valley role, took a nine-month sabbatical to travel the world solo, and landed...


Brene Brown Says Executive Presence is BS. Here's what actually works.
#42
03/12/2026

Work with Amy: amyevanscoaching.com

Brene Brown says that telling someone they need more executive presence is some of the worst career advice she has ever received. And the moment I heard that, I knew exactly what she meant.

Because if you have ever been on the receiving end of that feedback, you already know how frustrating and unhelpful it is.

More executive presence. Okay. But what does that actually mean and what are you supposed to do with it?

In this solo episode of Women in Sales Leadership, I break...


How To Protect Your Time and Still Crush Your Numbers
#41
03/05/2026

Work with Amy: amyevanscoaching.com

What does it actually look like to lead a global sales team, raise a son, protect your wellbeing, and still triple your win rates? My guest today shows us exactly how it's done.

In this episode of Women in Sales Leadership, I sit down with Erica Ettore, a top performing global sales leader at Workiva who built her team from the ground up, scaled it from five to fifteen sellers, tripled win rates, and was named Manager of the Year. Before tech, Erica started her career on Wall...


Why Women Undersell Themselves at Work and How to Stop Losing Money Because of It
#40
02/26/2026

You performed just as well as your male counterparts. You might have even done better. And yet you rated yourself 33% lower. That's not a confidence problem. That's conditioning. And it is costing you real money and real promotions.

In this episode of Women in Sales Leadership, I'm breaking down the research behind why high-performing women consistently undersell themselves at work, and more importantly, I'm giving you the exact framework to change it starting this week.

This isn't about becoming someone you're not. It's about telling the truth, your truth, in a way that gets you...


How to Lead Yourself Before You Lead Your Team
#39
02/19/2026

🎯 Ready to lead at the next level? Book a call: https://amyevanscoaching.com

You're killing it on the outside—hitting numbers, leading your team—but on the inside you feel disconnected, spent, or just going through the motions. Sound familiar? This conversation is for you.

Today I'm joined by Joshua Roberts—leadership and performance coach, author, and former U.S. Air Force Senior Master Sergeant who spent 20 years developing leaders in high-pressure environments. His nickname was "The Soul Reaper." But today he helps high performers lead from within so success doesn't cost you your peace.


Why Hitting 120% WON'T Get You Promoted (What Actually Will) | Sales Leadership
#38
02/12/2026

Hit your number but still got passed over? Your results are just table stakes. Learn the 3 things that actually get sales leaders promoted to VP+ roles.

You could hit 120% of quota and STILL not get the job you want. I've been the hiring manager who chose a different candidate despite someone's amazing track record—and I'll tell you exactly why.

In this episode, you'll discover:

✓ Why "head down, execute" is keeping you invisible

✓ The 3 things that matter MORE than your results

✓ How to shift from tactical...


Why Most Managers Think They're Great (But Their Teams Disagree)
#37
02/05/2026

Work with Amy: www.amyevanscoaching.com
LinkedIn:https://www.linkedin.com/in/alynnevans/

In this episode of the Women in Sales Leadership podcast, host Amy Evans and guest Donna Lin discuss the critical role of coaching in leadership, particularly for women in sales. They explore the common misconceptions about coaching, the disconnect between managers' self-perception and their actual coaching effectiveness, and the importance of creating a psychologically safe environment for feedback. The conversation also delves into practical strategies for effective coaching, including time management, the use of open-ended questions, and the significance of self-awareness in leadership...


The Identity Shift That Gets Women Sales Leaders to VP and Beyond
#36
01/29/2026

In this episode of the Women in Sales Leadership podcast, host Amy Evans discusses the underrepresentation of women in sales leadership roles and emphasizes the importance of setting actionable goals for the new year. She introduces four foundational pillars for personal and professional transformation: identity shift, crafting a compelling career story, building a strong sponsorship network, and showcasing value creation. Amy encourages listeners to take control of their careers and embrace their unique gifts to achieve their aspirations.

Website: www.amyevanscoaching.com

#leadership #careergrowth #networking


Key Takeaways:

- Women hold...


Stop Doing It All Yourself: How Executive Support Buys Back 10+ Hours Weekly for Sales Leader
#35
01/22/2026

Key Takeaways:

 

- "It's not just a dream; we're going to talk about how it could be real for you." 

- "You have to be ready to lean into the support, especially for the type of executive assistants that we work with." 

- "Every single task in every organization should be pushed down to the lowest hourly rate." 

- "This is actually how I amplify myself by sharing the load." 

- "You deserve the help; you're not imposing on someone else to ask for their help."


Stop Ignoring Your Gut: The 4-Question Test That Reveals Your Next Move
#34
01/15/2026

Takeaways: 

 

- Women hold just 30% of sales leadership roles. 

- The 'Sunday Scaries' can indicate a need for change.

- Clarity about career goals is essential. 

- Assess your feelings about work regularly. 

- Growth should be prioritized over comfort. 

- It's okay to feel uncertain about your next move. 

- Networking can open new opportunities. 

- You deserve to work in a fulfilling environment. 

- Listening to your gut is crucial for career decisions. 

- Exploration is a key s...


From $2M to $10M: The One Strategy Most Sales Leaders Miss
#33
01/08/2026

Key Takeaways:

 

- Women hold just 30% of sales leadership roles.

- Company culture is crucial for employee satisfaction.

- Scaling from 2 million to 10 million is challenging but rewarding.

- Executive coaching can help leaders navigate uncertainties.

- Hiring based on past experience can be misleading.

- Understanding your ideal customer profile is essential.

- Performance and execution require different skill sets.

- Transformations in startups need experienced leadership.

- Pipelines are critical for managing change effectively.

- C...


How to Plan Your Best Year Yet: 15-Minute Goal Setting System for Women in Sales Leadership (2026)
#32
01/01/2026

Key Takeaways:

 

- Women hold just 30% of sales leadership roles.

- Setting goals is crucial for a fresh start each year.

- Clarity in goals leads to better outcomes.

- Identify your single biggest goal for each life area.

- The 'why' behind goals is essential for motivation.

- Health goals should focus on energy and vitality.

- Career goals can include promotions or new roles.

- Relationships with family and friends require nurturing.

- Financial goals can lead t...


The Year-End Reflection for Sales Leaders Who Never Stop
#31
12/25/2025

Key Takeaways: 

- Women hold just 30% of sales leadership roles despite being 50% of sellers. 

- The holiday season can be particularly challenging for sales leaders. 

- Reflection is crucial for personal and professional growth. 

- Planning ahead can alleviate holiday stress. 

- Sales leaders often struggle to balance work and family during the holidays. 

- It's important to acknowledge both wins and losses from the past year. 

- Setting clear goals can help guide future success. 

- High performers should avoid repeating past mistakes...


How to Balance High Performance with Executive Presence: Lessons from a Female AI Co-Founder
#30
12/18/2025

Key Takeaways: 

- The last 24 months in tech have been challenging due to layoffs and AI concerns. 

- Women hold only 30% of sales leadership roles despite being 50% of sellers. 

- Meerkat is an AI-powered conversation navigator that enhances team collaboration. 

- AI should be viewed as a collaborative tool rather than a threat to jobs. 

- Joy in the workplace is essential for productivity and morale. 

- Women in tech face unique challenges but also have opportunities for growth. 

- Investing in personal development is crucial...


How to Invest in Yourself Without Guilt and Unlock Your Next Level of Leadership
#29
12/11/2025

Key Takeaways: 

- Women hold just 30% of sales leadership roles. 

- Investing in yourself is not just a luxury, it's essential. 

- Growth requires giving yourself grace and permission. 

- Mistakes are part of the learning process, not failures. 

- Seeking support is a sign of strength, not weakness. 

- Personal development can lead to significant career advancements. 

- Therapy and coaching can provide invaluable support during tough times. 

- Building relationships is key to success in sales. 

- You are worthy of...


How to Break Through Burnout: The Energy Practices That Change Everything
#28
12/04/2025

Key Takeaways: 

- Intuition often speaks when we are in a relaxed state. 

- Energy healing can be a life-changing experience. 

- Women hold only 30% of sales leadership roles despite being 50% of sellers. 

- Energy medicine is based on measurable evidence. 

- Our energy fields can absorb the emotions of others. 

- Trauma can create disconnect and impact our energy systems. 

- Stillness is essential for connecting with our energy. 

- Heart-centered living balances the ego and authenticity. 

- Breathwork can help in c...


How to Stop Playing Safe and Step Into the Next Version of Your Career
#27
11/27/2025

- Weigh your options carefully before making decisions.

- Don't talk yourself out of an opportunity before exploring it.

- Job descriptions often list unrealistic qualifications.

- You only have a decision to make when you have an offer.

- Loyalty should primarily be to yourself and your values.

- It's okay to be loyal to your company, but prioritize your own needs.

- Living a fulfilling life involves loving your work.

- Self-exploration is key to finding the right career fit.

...


Too Old to Start Over This Sales Leader Proved Everyone Wrong at 49
#26
11/20/2025

Key Takeaways: 

- Women make up 50% of sellers but only 30% of sales leadership roles. 

- Healthcare is a significant barrier for independent professionals. 

- Melissa Blatt founded Indie Pop to address healthcare challenges. 

- The healthcare marketplace can be complex and confusing. 

- Membership-based healthcare offers a transparent alternative to traditional insurance. 

- Understanding your healthcare options is crucial to avoid surprise bills. 

- Pre-existing conditions can complicate healthcare coverage options. 

- Access to virtual care can save time and money in healthcare. 

- It...


From Player Coach to Strategic Leader Making The Mental Shift
#25
11/13/2025

Takeaways: 

- There are common challenges in any sales team. 

- Talent on the team often needs to be up leveled. 

- Coaching and training are essential for team improvement. 

- Some team members may not be a good fit. 

- It's important to identify hidden talent. 

- Managers should focus on uplifting their teams. 

- The goal is to have A players across the board. 

- Regular assessment of team dynamics is crucial. 

- Effective talent management leads to better sales per...


Stop Networking, And Do this Instead Build Career Insurance
#29
11/06/2025

Key Takeaways:

 

- Women hold just 30% of sales leadership roles, highlighting a promotion problem.

- Community is essential for women in leadership roles, providing support and opportunities.

- Networking should feel authentic and not transactional.

- Building relationships takes effort but can lead to significant professional advantages.

- Vulnerability in networking can foster deeper connections.

- The origin of Wednesday Women showcases the power of community in amplifying women's voices.

- Visibility and self-promotion are crucial for women leaders to be recognized and s...


How to Stop Networking & What Works Instead
#24
11/06/2025

The difference between networking and “community-ing” — and why one builds real influence. How to ask for help and create meaningful visibility without feeling pushy or self-promotional. Why women struggle to share their wins — and how to reframe “bragging” as leading by example. The origin story of Wednesday Women — from a viral LinkedIn post to a movement that’s elevating thousands of women executives. Simple strategies to protect your energy as a connector and leader. 💼 LinkedIn: Leslie Greenwood 🌐 Website: WednesdayWomen.org 💬 Leslie welcomes thoughtful LinkedIn DMs and connection requests. You can also follow Wednesday Women on LinkedIn for daily inspiration, events, and spotlights on incredi...


The 93% Rule: Why Executive Presence Is About How You Make People Feel, Not What You Say
#23
10/30/2025

Key Takeaways:

- Women hold just 30% of sales leadership roles. 

- Executive presence is about how you show up. 

- Empathy is a natural advantage for women. 

- Confidence can be developed as a skill. 

- Building trust is essential for executive presence. 

- 93% of communication is nonverbal. 

- Focus on how you want your audience to feel. 

- Commanding attention is better than demanding it. 

- Empower others to manage their time effectively. 

- Preparation is key in crisis co...


How to trust your Gut, Face Fear and Move Forward
#22
10/23/2025

Key Takeaways: 

- Women hold just 30% of sales leadership roles despite being 50% of sellers. 

- Recognizing when you're stuck is crucial for career growth. 

- Fear can motivate but also hinder career decisions. 

- Real failure is not giving yourself permission to grow. 

- Trusting your gut is essential for making career choices. 

- Embrace change as a part of personal and professional growth. 

- You have the power to change your career path. 

- Networking and exploring opportunities are not definitive decisions. 

- Th...


How to Stop Downplaying Your Wins and Build a Personal Brand That Opens Doors with Jenny Beres
#21
10/16/2025

Meet Jenny Beres

Jenny Beres is the co-founder and president of Pink Shark PR, a Los Angeles-based PR agency championing female leaders in fintech and innovative industries. She's personally sold millions of dollars in PR services and has trained female leaders to leverage their stories to generate six and seven figures, raise VC capital, and finally get comfortable with visibility and sales.

Jenny is known for her authentic, no-nonsense approach to personal branding and her belief that women do storytelling better than men—we just need to give ourselves permission to own it.

Ke...


The Leadership Mindset That Gets You Promoted
#20
09/29/2025

Listen to learn how to:

Think and operate like a leader of leadersTurn your wins into a career story execs rememberUse the 10-10-10 tool for tough decisionsBuild executive sponsorship that gets you on the shortlistDetach identity from title so you lead with confidencePerfect for high-performing B2B tech managers ready for VP-track roles. Follow the show and grab the free workshop at amyevanscoaching.com.

Amy Evans Leadership Coaching

Women in Sales Leadership Podcast @ LinkedIN

Host Amy Evans @LinkedIN

 


Career Growth at Every Stage: How to Evolve Without Burning Out | Women in Sales Leadership
#19
06/26/2025

Leadership

🎧 Episode Summary:
In this solo episode, Amy Evans explores the evolution of career growth—especially for high-performing women 15+ years into their careers. If you’ve ever wondered whether it’s okay to pause, shift, or stay instead of always chasing the next title, this conversation is a breath of fresh air.

Amy breaks down:

The 5 things high performers actually want in their careers

Why growth doesn’t always mean promotion

The tension between ambition and life outside of work

Red flags (and gray areas) when hiring in s...


Reignite Passion & Connection In Your Relationship
#18
06/06/2025

In this powerful episode of Women in Sales Leadership, Amy sits down with Dr. Alexandra Stockwell—relationship and intimacy expert, physician, and author of Uncompromising Intimacy—for a raw, eye-opening conversation about what really happens behind closed doors in the lives of high-achieving women.

🎧 We talk about:

Why successful women often feel disconnected in their relationships

How leadership habits at work can destroy intimacy at home

The emotional cost of out-earning your partner

The four types of relationships—and how to move toward conscious partnership

The one communica...


How to Overcome Imposter Syndrome and Build a Personal Brand on LinkedIn
#17
05/22/2025

Alli Rizacos transitioned from a sales leader at Salesforce to a coaching business owner.She discovered her passion for coaching while grappling with imposter syndrome.Starting a business was a daunting task for Alli, but she overcame her fears.Personal branding is crucial in today's job market, especially for career transitions.Vulnerability and authenticity resonate more with audiences than perfectionism.Building a community is essential for support during entrepreneurial journeys.LinkedIn is a powerful platform for personal branding and networking.Sharing personal stories can enhance engagement and trust on social media.Sales leaders should leverage their experiences to create valuable...


The Psychology of Wealth: How Financial Advisors Build Trust and Retain Clients
#16
05/16/2025

Cindy Nagel is a trailblazer at the intersection of finance and human behavior.Effective communication is crucial for client retention in financial services.Advisors should focus on practice management to streamline their operations.Understanding client communication styles can enhance advisor-client relationships.Women represent only 23% of financial advisors, highlighting a diversity gap.A financial planning approach is essential for meaningful client relationships.The fiduciary standard requires advisors to act in the best interest of their clients.Proactive communication from advisors is vital during market fluctuations.Choosing a financial advisor should involve understanding their approach to planning.The financial services industry is...


Delegate, Get a Mentor & Own Your Power
#14
05/08/2025

Takeaways

Alexis emphasizes the importance of owning your power in the workplace.Mentorship can come in both formal and informal settings.Networking should be done when you don't need it, to avoid desperation.Visibility is crucial for career advancement; keep your camera on in meetings.Community service can provide growth opportunities outside of your job.Delegation is an essential skill that can be learned over time.It's important to cultivate relationships with your inner circle for mentorship.Confidence can be built through community involvement and leadership roles.Alexis shares that people often want to help when approached for...


When Done is BETTER than Perfect
#13
04/25/2025

In this conversation, Amy Evans discusses the challenges high-performing women face with perfectionism and the importance of overcoming this mindset to elevate their careers. She introduces a masterclass aimed at helping individuals navigate their careers and shares personal insights on how perfectionism can hinder productivity and well-being. Amy emphasizes the need for delegation and empowering others to achieve a better work-life balance. Amy Evans Leadership Coaching Women in Sales Leadership Podcast @ LinkedIN Host Amy Evans @LinkedIN


Mindset Reset: Top 5 Mindset Shifts You Need Today
#12
04/16/2025

Amy Evans on LinkedIn
Amy Evans Website

Promoting yourself mentally is crucial for growth.Leadership requires an agreement of trust with your team.Leading with heart enhances team connection and effectiveness.Clear communication is essential for kindness in leadership.Being the leader you aspire to be is a continuous journey.Self-reflection is key to recognizing your achievements.Trust takes time to build and must be earned repeatedly.Caring for your team fosters a positive work environment.Leadership is not about perfection but about evolution.Emotional intelligence is vital for effective leadership.

Amy Evans Leadership...


Lessons in BDR Leadership
#11
04/08/2025

Taylor Martino @Linked In

Taylor's journey began in competitive diving, which instilled perseverance.Transitioning into sales was challenging after a spinal injury.Building trust with a team requires vulnerability and authenticity.Investing in team dynamics is crucial for success.Leadership often comes with no formal training, leading to mistakes.Incentivizing the right behaviors can drive team performance.Managing up is essential for effective communication with executives.Work-life balance is vital, especially for new parents in leadership.Mentorship plays a key role in developing future leaders.Leaders should set an example by being open about personal challenges.

 


Feeling Off? Perimenopause Could Be the Culprit
#10
01/13/2025

Find Karen Muldoon at Linked IN

 

Karen Muldoon (00:00.172)

Okay, amazing.

 

Amy Evans (00:00.797)

Yes. Yeah. So Karen, it's such a pleasure to have you today and welcome to the Women in Sales Leadership Podcast. Thank you for being here.

 

Karen Muldoon (00:11.234)

Thank you for having me, Amy.

 

Amy Evans (00:12.901)

Of course, wonderful. Well, I thought we could start at the beginning and, you know, just tell a little bit about your story, please, and start at the...


Overcoming Fear: Starting Over Strong
#9
12/16/2024

Help overcoming fear to step into your power.  Everyone struggles with self-doubt and fears that are real and imagined. 

 

 

References:
Suzanne Wistrick, Energy Healing of Atlanta

Allison Hare

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Is Your Strength a Blindspot? Kim Heald's Journey to VP and How to Seek and Take Feedback
#8
11/22/2024

Kim's background as a competitive figure skater shaped her work ethic.Education can lead to unexpected career paths.Sales is about building relationships and understanding clients.Mentorship plays a crucial role in professional development.Work-life balance is essential for long-term success.Leadership coaching can help identify blind spots.Feedback is vital for personal and professional growth.Sales strategies must adapt to changing market conditions.Emotional intelligence is key in leadership roles.Success is defined by personal fulfillment, not just career achievements.

Amy Evans Leadership Coaching

Women in Sales Leadership Podcast @ LinkedIN

Host Amy...


"Breaking Boundaries: Wendy Harris on Success, Loyalty, and Leading with Authenticity"
#7
11/11/2024

00:00Introduction to Wendy Harris

01:47Wendy's Journey: From Ireland to Tech Leadership

07:34The Importance of Process in Sales Leadership

09:09Lessons from Female Leadership

11:23The Power of Vulnerability in Leadership

14:58Understanding the Cost of Loyalty

19:45Protecting Energy as a Leader

26:07The Joy of Empowering Others

28:14Choosing the Right Boss

 

Find Wendy at https://www.thewendyharris.com/

and on Linked In at https://www.linkedin.com/in/wendyharrisirl/

Amy Evans Leadership Coaching

Women in S...


Part 2 Survival, Success, and Self-Discovery: Halley Eidson's Unfinished Story
#6
10/17/2024

 

Embrace a fearless and go-for-it attitude in sales and business.Hire the right people who are hard on themselves and willing to improve.Give feedback and support to employees instead of scolding them.Recognize and address areas for improvement while also accepting limitations.Utilize the strengths of a team to fill in weaknesses and provide support.

 

 

Amy Evans Leadership Coaching

Women in Sales Leadership Podcast @ LinkedIN

Host Amy Evans @LinkedIN