Outlier's Edge Podcast with Niiamah Ashong
Outlier's Edge Podcast is a live coaching podcast where we come together in conversation to work through the challenges and apply the gifts of being a unique tribe of high-performing, high-impact entrepreneurs, changemakers, and leaders who choose to play a bigger game of impact, influence, and income than we've ever play before. What's an Outlier? An Outlier is a high-performing, high-impact leader who often is: One of the Only: Thrive in systems/environments that were not designed to have someone like them succeed, One of the First: Thrive doing things no one else has ever done or dares to even...
Coaching a Nurse, Author and Mother of Nine to Grow Her Income | Becky Erkkila | Ep 1066
"Anybody, no matter what you've been through, can have a high-quality life." - Becky Erkkila
Join Niiamah (@niiamahashong) and Becky Erkkila for a live coaching conversation. Becky's challenge: growing her income when business feels like a totally different way of thinking.
You'll walk away with:
Why the strengths that make you great at your craft are the same ones that grow your businessHow letting clients go at "done" leaves support and revenue on the tableWhy resistance to marketing is a story about the action, not the action itselfWelcome to the Outlier's...
Coaching a Recruiter Who Wants to Bet on Himself but Can't Afford the Risk | Ryan Urban | Ep 1065
"No one's gonna give you permission." - Niiamah
Join Niiamah (@niiamahashong) and Ryan Urban for a live coaching conversation. Ryan's challenge: he wants to bet on himself, but as the sole provider for a growing family, the risk feels too big to take.
You'll walk away with:
Why an all-or-nothing standard keeps your biggest idea at zeroHow to build what you're called to without blowing up your lifeWhy nobody is coming to give you permission, and what to do insteadWelcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of...
Coaching a $50M Brand Builder Turned Investor to Attract the Right Founders | Gautam Gupta | Ep 1064
"Playing your own game, even though it might not always be a straight line to success, you have only yourself to blame and only yourself to credit." - Gautam Gupta
Join Niiamah (@niiamahashong) and Gautam Gupta for a live coaching conversation. Gautam's challenge: making "raise the capital you need" land as more ambition, not less.
You'll walk away with:
Why refusing to repeat your last mistake is the bigger ambitionWhy a better pool beats a better message when you only need a few right peopleWhy the people meant for your work convince themselves<...
Coaching a Fractional CMO to Prove His Framework With Real Results | Marc Ensign | Ep 1063
"Nobody's climbing the other side of this mountain. I wonder what that looks like." - Marc Ensign
Join Niiamah (@niiamahashong) and Marc Ensign for a live coaching conversation. Marc's challenge: taking the marketing framework he's only used for a handful of clients to everyone, with no path yet between idea and fruition.
You'll walk away with:
Why the path everyone takes is the one nobody noticesHow to play like you have nothing to lose, even when you doWhy proof beats population when you're building something that mattersWelcome to the Outlier's Edge...
Coaching an Engineer Turned Pressure Expert to Take Her Method Worldwide | Claire Hayek | Ep 1062
"When you name it, you tame it." - Claire Hayek
Join Niiamah (@niiamahashong) and Claire Hayek for a live coaching conversation. Claire's challenge: bringing pressure-proof leadership to the whole world while she is still the bottleneck.
You'll walk away with:
Why pressure is not the enemy, and what beats copingHow to catch yourself rehearsing an attack that hasn't happenedWhy your real bottleneck may be how big you'll let yourself getWelcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the World of Difference. On...
Coaching the Founder of a Bear Crawl Club to Sign Up 3,000 Athletes | Tyler Smith | Ep 1061
"We might not agree on everything in life... but we can all bear our own weight and carry it in the right direction." - Tyler Smith
Join Niiamah (@niiamahashong) and Tyler Smith for a live coaching conversation. Tyler's challenge: getting thousands of people into a coast-to-coast charity bear crawl when "bear crawl a mile" makes them turn away.
You'll walk away with:
Why conviction enrolls people when the activity never willHow a middle-difficulty target loses the casual crowd and the hardcore crowd at the same timeThe two-tier move: a floor anyone can hit and...Coaching a Neuroscience Coach to Build a Company That Outlasts Her | Suzanne Henwood | Ep 1060
Join Niiamah (@niiamahashong) and Suzanne Henwood for a live coaching conversation. Suzanne's challenge: the gap between being a fantastic coach and trainer and running a business.
You'll walk away with:
Why believing you're already on the edge keeps you from jumpingHow partnership can become the place you hideWhy the ask you make in passing enrolls no oneWelcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the World of Difference. On this podcast, you'll join other high-performing unconventional leaders and entrepreneurs (aka Outliers) as they talk...
Coaching a 25-Year Holistic Chiropractor to Take His Message to Millions | Fred Blum | Ep 1059
"Perfect can reach hundreds. Imperfect can reach hundreds of millions." - Niiamah
Join Niiamah (@niiamahashong) and Fred Blum for a live coaching conversation. Fred's challenge: he carries a message he believes could change how people live, and he's been playing small with it.
You'll walk away with:
Why the tension you feel when you name your vision is the next step, not the problemHow "a little more" and "not too offensive" quietly shrink a powerful messageWhy you don't have to live it perfectly to be the one who carries itWelcome to...
Coaching a 25-Year Marketing Firm Founder to Plan Her Legacy | Paige Arnof-Fenn | Ep 1058
"If you are not a brand, then you're a commodity, and if you're a commodity, you're competing on price." - Paige Arnof-Fenn
Join Niiamah (@niiamahashong) and Paige Arnof-Fenn for a live coaching conversation. Paige's challenge: wanting to leave the world better than she found it, and not yet knowing what her part looks like.
You'll walk away with:
Why leaders who aren't a brand end up competing on priceWhat your audience is actually buying, and why it isn't your productWhy impact that happens by default isn't the same as impact by design...
Coaching a Prize-Winning Opera Singer to Turn Past Clients Into Referrals | Susan Heaton-Wright | Ep 1057
"Do you yourself believe in what you are doing enough to go and ask them for it?" - Niiamah
Join Niiamah (@niiamahashong) and Susan Heaton-Wright for a live coaching conversation. Susan's challenge: asking past clients for referrals without feeling pushy.
You'll walk away with:
Why leaders who once broke the rules for their ambition still hesitate to ask for what their work has earnedHow a referral ask becomes a gift to your client, not a favor you takeThe "who do you know" question that turns a vague intro into a real handoff...
Coaching a Marketer Who Raised $100 Million for Charity to Grow His Own Following | Earl Flormata | Ep 1056
"There's no new skills that are necessary. All we're doing right now is just getting you out of your own way." - Niiamah
Join Niiamah (@niiamahashong) and Earl Flormata for a live coaching conversation. Earl's challenge: building for himself the exact structures he has built for everyone else.
You'll walk away with:
Why the same "what if" multiplies for others and divides the moment you add yourselfHow to drop and give 100 ideas until the original ones finally show upHow to structure a partnership so serving them builds youWelcome to the Outlier's...
Coaching a 30-Year Tap Dancer to Build His Inner Circle | Andrew Nemr | Ep 1055
"I want to be the person who can do this, so I have to start being the person that can do this." - Niiamah
Join Niiamah (@niiamahashong) and Andrew Nemr for a live coaching conversation. Andrew's challenge: a lifetime of radical self-reliance that caps how far his work can reach.
You'll walk away with:
Why your role is to live your life, not hold it upHow achievement orientation hides inside your relationshipsWhy friendship is forged in moments of consequence, not chosen in advanceWelcome to the Outlier's Edge Podcast, hosted by Niiamah...
Coaching a Bestselling Leadership Author to Put His Energy on the People He Can Help | Jim Carlough | Ep 1054
"While I can't rid the world of the hate, I can make people a better leader, which becomes infectious." - Jim Carlough
Join Niiamah (@niiamahashong) and Jim Carlough for a live coaching conversation. Jim's challenge: how to stop trusting people after getting burned, just as his biggest opportunity is about to land.
You'll walk away with:
Why "how do I trust less" caps your result, and the question that replaces itWhere your energy actually goes after you get burnedWhy leadership is built deliberately, not inheritedWelcome to the Outlier's Edge Podcast, hosted...
Coaching a 12-Year UK Marketing Veteran to Build a Partner Program Before He Retires | Graham Arrowsmith | Ep 1053
"I'm not selling Amazon. I'm joining the Amazon affiliate program." - Niiamah
Join Niiamah (@niiamahashong) and Graham Arrowsmith for a live coaching conversation. Graham's challenge: building the income by next September that lets him retire and secures a colleague's future.
You'll walk away with:
Why your partners are a second customer buying something differentHow a name that says exactly what it is pulls inquiries for twelve yearsWhy ten big networks beat a thousand affiliatesWelcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the...
Coaching an AI Company CEO to Build a Team That Outpaces Him | Ronan Leonard | Ep 1052
"I just couldn't find a company I wanted to work for, so I started my own business." - Ronan Leonard
Join Niiamah (@niiamahashong) and Ronan Leonard, for a live coaching conversation. Ronan's challenge: his team can't keep up with his ideas, and the business only moves as fast as he does.
You'll walk away with:
Why integrity only shows up when the ship is sinkingWhy trust, not tools, is the real advantage now that everyone has AIHow to hand your team the thinking behind the answer, not just the answerWelcome to...
Coaching a Night-Shift ER Nurse Teaching Across North America to Get Paid to Speak | Jennifer Johnson | Ep 1051
"I'm a person who needs a wage to be spending time away from my family." - Jennifer Johnson
Join Niiamah (@niiamahashong) and Jennifer Johnson for a live coaching conversation. Jen's challenge: always playing catch-up while building a movement to keep new nurses in nursing.
You'll walk away with:
Why waiting on proof and credentials can quietly run your leadershipHow to find the problem your buyer actually wants solved, not the one you're sellingWhere your real edge lives when the outside world won't say yesWelcome to the Outlier's Edge Podcast, hosted by...
Coaching a Brand Strategist to Grow Her Business Full Time | Jamila Bannister | Ep 1050
"Why spend time doing things that you're just surviving in when you could do things that you can thrive in?" - Jamila Bannister
Join Niiamah (@niiamahashong) and Jamila Bannister for a live coaching conversation. Jamila's challenge: growing in every direction at once without letting the weight of purpose hold her back.
You'll walk away with:
Why being respected at the top of your career can still be survival modeThe hidden cost of choosing purpose, and why it's worth payingHow the protection that keeps you safe can quietly cap your growthWelcome to...
Coaching a Podcast Producer With 800+ Interviews to Finally Tell His Own Stories | Hammond Chamberlain | Ep 1049
"If you want to demonstrate people taking risks, you have to do what's risky for you." - Niiamah
Join Niiamah (@niiamahashong) and Hammond Chamberlain for a live coaching conversation. Hammond's challenge: championing his own work without feeling like an egomaniac.
You'll walk away with:
Why describing your work is not braggingWhy the finish line keeps moving until you stop to celebrateWhat happens when you take yourself on as your own clientWelcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the World of Difference...
Coaching a Self-Funded Ad Tech CEO to Win Without Big-Company Money | Eric Frankel | Ep 1048
"If you want people to respond to you, why would you not respond to people?" - Eric Frankel
Join Niiamah (@niiamahashong) and Eric Frankel for a live coaching conversation. Eric's challenge: building a championship team on a self-funded budget, with 25 people instead of hundreds.
You'll walk away with:
Why the hardest part of any new idea is the people, not the productHow thinking like your client's boss's boss's boss changes what you sayWhy hoarding information quietly kills a team, and what sharing the roadmap does insteadWelcome to the Outlier's Edge Podcast...
Coaching a Keynote Speaker to 4x Her Bookings | Colleen DelVecchio | Ep 1047
"Model the future now." - Niiamah
Join Niiamah (@niiamahashong) and Colleen DelVecchio for a live coaching conversation. Colleen's challenge: going from local stages to 10 keynotes a month.
You'll walk away with:
Why the skill that got you here is now the work you hand offHow "have to" drains the energy out of the thing you loveWhy one email a week is a hobby, not a pipelineWelcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the World of Difference. On this podcast, you'll join...
Coaching a 3-Time Author & Spiritual Healer, Spend More Time Healing, Not Admin | Baba Sam Shelley | Ep 1046
"I healed myself by not trying to heal myself." - Baba Sam
Join Niiamah (@niiamahashong) and Baba Sam Shelley for a live coaching conversation. Baba Sam's challenge: growing his school and his message while a pile of admin keeps pulling him out of his best work.
You'll walk away with:
Why you are not your thoughts, and what that separation opens upWhy the thing dragging you down may need deleting, not doing betterHow removing yourself from a task can be the better serviceWelcome to the Outlier's Edge Podcast, hosted by Niiamah...
Coaching a 22-Year Bootstrapped Tech CEO to Grow a National Company | Ep 1045
"The only constant is change." - Mark Weithorn
Join Niiamah (@niiamahashong) and Mark Weithorn for a live coaching conversation. Mark's challenge: growing a bootstrapped company nationally and what the slow seasons do to a leader's head.
You'll walk away with:
Why the minute you think you've made it is the minute you get hitWhat a slow month is actually telling you, and what it isn'tWhy exploring beats busy, in business and out of itWelcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the...
Coaching a 41-Year Speaker to Build His Brotherhood | Kevin T. Robertson | Ep 1044
"Most people are under the assumption that successful people don't need anything, and that is the farthest thing from the truth." - Kevin T. Robertson
Join Niiamah (@niiamahashong) and Kevin T. Robertson for a live coaching conversation. Kevin's challenge: giving everything to his clients and family, with no brotherhood of his own.
You'll walk away with:
Why the brand that built your success can become the place you hideHow to catch the moment you leave a breakthrough and go back to performingWhy being the most interesting person in the room means you are in...Coaching a Profit Strategist to Make Her Group Better Than One-on-One | Diana Miret | Ep 1043
"It's a different offer rather than a watered down version of one-on-one." - Niiamah
Join Niiamah (@niiamahashong) and Diana Miret for a live coaching conversation. Diana's challenge: launching a group for small businesses without it becoming the cheaper, watered-down version of her one-on-one work.
You'll walk away with:
Why your bank balance lies, and the percentages that tell the truthThe inversion question that exposes what kills every ahaHow to design a group that beats one-on-one instead of discounting itWelcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's...
Coaching a Leader Who Took 8 Women to $1M Take 1,000 There | Derrick Duplessy | Ep 1042
"Certain people, you can call them outliers. They say whatever is necessary, I'm going to do." - Derrick Duplessy
Join Niiamah (@niiamahashong) and Derrick Duplessy for a live coaching conversation. Derrick's challenge: raising $2M in the next 12 months while playing a long game.
You'll walk away with:
Why your price floor is the wrong place to start your askHow to speed up your own moves without rushing anyone's decisionWhy a $10K ask and a $100K ask take the same effortWelcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of...
Coaching a Communication Expert on Finding His Successor | Christopher Salem | Ep 1041
"I'm not here to tell people what to do. I'm here to influence them to see what's possible that's better than where they're at." - Christopher Salem
Join Niiamah (@niiamahashong) and Christopher Salem, for a live coaching conversation. Chris' challenge: getting leaders to treat communication as an operational skill while finding the people who can do his work at his level.
You'll walk away with:
Why communication is an operational skill, not a soft oneHow to lead with the way your audience processes information, not with featuresWhy the gap at your level is who...Coaching a Longevity Pioneer to Live the Dream Before It Arrives | Bill Quateman | Ep 1040
"There's only one thing to do to feel fulfilled in this life, and that's to be of service." - Bill Quateman
Join Niiamah (@niiamahashong) and Bill Quateman for a live coaching conversation. Bill's challenge: holding his calm while the biggest build of his life is still on its way.
You'll walk away with:
Why patience can keep you living in the futureHow what you focus on decides what you feelThe question that pulls you back to the present before the big thing landsWelcome to the Outlier's Edge Podcast, hosted by Niiamah...
Coaching a 17-Year Global Impact Pioneer Build Change That Lasts 30 Years | Jindra Cekan | Ep 1039
"It's actually not that hard to do something one time. The real outliers are the ones who are able to keep it going." - Niiamah
Join Niiamah (@niiamahashong) and Jindra Cekan for a live coaching conversation. Jindra's challenge: getting a message she knows matters heard by the leaders ready to act on it.
You'll walk away with:
Why starting something is easy, and sustaining it is what makes you an outlierHow to plan your exit on day one, not in the final monthThe one question every expert forgets to ask about their own work<...Coaching a Bestselling Author Build a Caregiving Movement Across Four Countries | Debbie Compton | Ep 1038
"If you're out there giving, what's filling up your tank?" - Niiamah
Join Niiamah (@niiamahashong) and Debbie Compton for a live coaching conversation. Debbie's challenge: rebuilding her online programs after her course host shut down overnight and deciding where to build next.
You'll walk away with:
Why choosing your platform should take the smallest slice of your brainpowerHow "I serve people who are struggling, so..." quietly caps what good work earnsWhy losing what you built never costs you what you knowWelcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder...
Coaching a 21-Year Podcasting Pioneer Add 100,000 New Shows | Rob Walch | Ep 1037
"Even if everything is covered, they don't have your personality covered." - Rob Walch
Join Niiamah (@niiamahashong) and Rob Walch for a live coaching conversation.
Rob's challenge: growing podcasting by 100,000 more active shows.
You'll walk away with:
Why an unedited episode beats no episode at allHow to use a podcast to open relationships instead of cold pitchingThe two points where most podcasters quit, and how to get past themWelcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the World of Difference...
Coaching a Marine Turned Priest Teach How to Begin Again in His Fifties | David Couper | Ep 1036
"When you teach your vision, it's got to be the thing you remember when you wake up in the morning." — David Couper
Join Niiamah (@niiamahashong) and David Couper. David is 88 and still working. He ran the Madison Police Department for 21 years, went to seminary in his fifties, and is fifty years into a fight he has not finished.
This one is about leading a system you inherited and refuse to accept as it is.
Three things you leave with:
Hand decision power to the people fighting you, and watch what happens to yo...Coaching a Coffee Shop Founder Turned Wealth Strategist to Build Wealth That Survives Any Disaster | Brandon Neely | Ep 1035
"Ninety percent of the task is making sure we're addressing the right problem." — Niiamah
Join Niiamah (@niiamahashong) and Brandon Neely for a live coaching conversation on what happens when a leader decides his sharpest capability is the problem. It goes after why an answer someone did not arrive at themselves gets rejected like a transplanted organ. And it goes after what to do when a client says "just tell me what to do," and you say no.
What you'll take away:
Why the strength you are trying to turn down is usually the one to...Coaching a Travel Industry Strategist to Build a Company That Outlives Him | Scott Eddy | Ep 1034
"Instead of asking how do we get Scott into 10 rooms at once, maybe the better question is how do we make the room Scott is already in 10 times bigger." - Scott Eddy
Join Niiamah (@niiamahashong) and Scott Eddy. Scott came in wanting more impact without more calendar, and without diluting the thing that made people pay attention in the first place. What surfaced was the belief underneath it, that value drops the second he is not personally in the room.
Three things you take away:
Attention is not shortening. It is being earned or...Coaching a $1 Billion Marketer to Build a Legacy Bigger Than Any Business | Marty Fahncke | Ep 1033
"100% of all business owners are going to exit their business sometime in some way." — Marty Fahncke
Join Niiamah (@niiamahashong) and Marty Fahncke. Marty has generated over a billion dollars in sales and spent a decade buying and selling businesses. He wrote the bestseller. He built the framework. The message still is not reaching the people who need it.
This session goes at the gap between being right and being heard. Why the argument never moves anyone. Why you have to be upstream of the trigger instead of waiting for the call. And what it costs a...
Coaching a Former Simon & Schuster Publisher on Staying Creative Past 80 | Daniel Roth | Ep 1032
"Tell the truth. Let the chips fall, but tell the truth." - Daniel Roth
Join Niiamah (@niiamahashong) and Daniel Roth for a live coaching conversation.
His challenge: he arrived with nothing to fix, only a wish to be busier doing the work he loves.
You'll walk away with:
Why your credentials are the set, not the story, and what actually makes people careThe difference between owning your intention and chasing your resultWhat it takes to like who you've become and keep creating anywayWelcome to the Outlier's Edge Podcast, hosted...
Coaching a Former Yes Woman Turned Boundaries Coach to a Year of Clients in One Month | Barb Nangle | Ep 1031
"If I'm not in a coaching conversation, I'm not creating clients." - Niiamah
Join Niiamah (@niiamahashong) and Barb Nangle, for a live coaching conversation.
Her challenge: her podcast audience keeps growing, but fewer listeners are booking calls, and she wants a new client every week.
You'll walk away with:
Why the strategy that feels contrived to you never gets done, no matter how good it looks on paperHow to find the channel already creating your clients and go deeper instead of widerWhy your best clients may already be gathering in groups, waiting...Coaching a 25-Year Business Owner to Turn 78% Performers Into 93% All-Stars | Richard Blank | Ep 1030
"If you're as good as you think you are, you shouldn't have to compromise anything to earn $1." - Richard Blank
Join Niiamah (@niiamahashong) and Richard Blank for a live coaching conversation. His challenge: getting a new generation on his team to break through from 78% to 93%.
You'll walk away with:
Why growing your team means 10x the quality of your people and how long they stay, not 10x the headcountWhy giving people their dignity keeps them longer than any metricThe question that turns AI from a threat into time back for your team...
Coaching a Psychotherapist With Nearly 60 Books Sell $25,000 Retreats | Dr. Stem Sithembile Mahlatini | Ep 1029
"The role of us as leaders is to come up with a vision that's large enough for someone else's vision to come and live into." - Niiamah
Join Niiamah (@niiamahashong) and Dr. Stem, Sithembile Mahlatini, for a live coaching conversation.
Her challenge: juggling so many visions at once that none of them gets the focus to reach a million.
You'll walk away with:
Why time management traps visionaries. Freed-up time just becomes more visions.Why recovery work is capped at okay, and extraordinary has no ceiling.How to find the one or...Coaching a Psychologist Turn Impact Into Income | Deborah Heiser | Ep 1028
"I don't believe in purpose being one thing. I believe in it being multiple things." - Deborah Heiser
Join Niiamah (@niiamahashong) and Deborah Heiser for a live coaching conversation. Debbie's mentorship project had Nobel laureates and astronauts asking to mentor for free. Connection and impact are her native language. Money was the one question she hadn't named.
This session is about the pivot that is really a return, the reward that moves world changers more than a fee, and the income impact-first leaders leave on the table.
What you'll take away:
A...Coaching a Death Doula Turn a 2-Night Immersion Into a Year-Round School | Willow Green | Ep 1027
"What people really need is a safe space to unfold who they really are." — Willow Green
Join Niiamah (@niiamahashong) and Willow Green, a death doula and two-time author who has spent two decades studying human behaviour and the aging process. Willow came in certain she could not explain her own work. She explained it perfectly, then heard it back for the first time.
The conversation opens up consent as the foundation of any real risk, immersion over observation, and what it costs a leader to hold space for everyone and never be held.
Th...
