Bold Women in Business: Content Marketing + Branding for Female Entrepreneurs
Bold Women in Business is the content marketing and branding podcast for women entrepreneurs who are done posting at random and ready to build a brand that sounds like them.Every Sunday, host Rachel Honeyman (brand strategist, content marketer with 16+ years of experience, and founder of HoneyBeBold) brings you practical, unfiltered strategy for content that grows your business. You'll learn how to find your voice, build a content plan you'll stick to, attract the right clients instead of just more followers, and show up online as your full, unapologetically weird self.Expect solo strategy episodes, real stories from the messy...
84. Why Your Offer Isn’t Selling (And the 6 Pillars That Fix It) with Lori Young
Your title isn’t your offer and “coaching” isn’t something people actually buy. This week, I sit down with Lori Young, the Offer Magician and host of The Offer Mojo Show, to break down what really makes an offer sell. With 30+ years in branding, marketing, and coaching, Lori walks through her six-pillar framework: positioning, structure, messaging, ecosystem, visibility, and sales. She also explains why a leak in any one of them will quietly drain your sales.
This conversation is a refreshing permission slip to stop copying everyone else’s playbook. Lori shares why she disagrees with the “one h...
83. Is Your Website Making It Stupidly Easy to Hire You? Lessons From My Recent Business Audit
A few months ago, I looked at my own website through a first-time visitor’s eyes and got a rude awakening: it looked gorgeous but the path to hiring me was a total maze. In this Season 5 premiere, I share how that moment turned into a full business audit and the tough calls that came out of it, including retiring an offer I loved.
If your business has grown by adding more offers, more pages, and more content but clients still get on calls unsure of what you actually do, this episode is for you. I show yo...
We’re Back! Behind the Scenes of the Break and What’s Coming in Season 5
It’s been a minute and a lot has happened behind the scenes! This summer I traveled, hosted the free Big Bold B-Roll Bonanza challenge, launched a new cohort of Bold Content Collective and took my whole business through a serious audit. That audit changed a few things, including this podcast. In this quick trailer, I share what’s coming in Season 5.
This season we’re going deeper on branding, websites, and content marketing, and how they work together to help the right people find you. We’ll also talk about how to step fully into who you are...
Episode 82: Your identity is your business strategy
✨ Episode Summary
We’re officially wrapping Season 4 and heading into a little break, so I wanted to reflect on the big lessons that came from this season. I’m reflecting on the thread that connected every story, every guest, and every conversation this season, and leaving you with the one thing I want you to carry into whatever comes next.
Here's what we're getting into:
The 3 biggest changes this season: video, a podcast partner, and going much deeper The unplanned theme that showed up in every single episodeTravel stories, dangerous hikes, and what th...Episode 81: Stop guessing your prices: A masterclass on pricing strategy with Peter Giordano III
✨ Episode Summary
Most entrepreneurs set their prices by guessing, googling, and hoping something sticks. There is a much better way, and today's conversation will show you exactly what it looks like.
In this episode, I sit down with my business coach, Peter Giordano III, who completely demystifies pricing for service-based entrepreneurs and shows why what you charge is about so much more than just a number.
Here's what we're getting into:
The biggest myths around pricing, including why there is no single right priceWhy pricing based on your competition is the wr...Episode 80: Making difficult decisions in business: How to move forward when two truths collide
✨ Episode Summary
Business rarely gives you clean answers, and neither does life. Sometimes the bravest thing you can do is sit in the middle of two opposing truths without forcing a resolution, and that is exactly what this episode is about.
In this episode, I’m getting personal about a season of injury, identity crisis, and the uncomfortable skill of holding two truths at once, and why learning to do that might be the most important thing you ever do for your business.
Here's what we're getting into:
Ten years of mart...Episode 79: Beating burnout through nervous system regulation with Dr. Megan Daley
✨ Episode summary
When you’re in burnout, you can look completely fine on the outside, hit every milestone, and still feel like something is deeply wrong. That persistent exhaustion is exactly what today's conversation is about.
In this episode, I sit down with Dr. Megan Daley, a doctor of physical therapy turned alignment coach, to get honest about what burnout actually looks like, why your nervous system might be running the show without you knowing, and the practical tools that can help you finally feel like yourself again.
Here's what we're getting into...
Episode 78: The comparison trap: How to stop racing against a fictional version of someone else
✨ Episode summary
We’ve all been there: You’re scrolling through someone's page, watching them seemingly win at everything, and you wonder to yourself, “what is wrong with me??” Comparison is one of the most common and most damaging things entrepreneurs do, and almost nobody talks about it honestly.
In this episode, I am getting under the hood of why we compare ourselves to others, what it’s actually costing us, and how to flip the script so that competitive energy starts working for you instead of against you.
Here's what we're getting into...
Episode 77: The viral trap: Why going viral is my worst nightmare
✨ Episode summary
Most entrepreneurs would kill for a post to go viral. I'd rather it never happens to me, and after 16+ years in content strategy, I have very specific reasons why.
In this episode, I'm unpacking why reach is the wrong thing to chase, what really happened the one time a post of mine took off, and three better questions to ask instead of "how do I get my post to blow up?"
Here's what we're getting into:
Why reach is a vanity metric, and why platforms bury what actually mattersThe al...Episode 76: Reclaim your identity through style with Liza Vou Goje
✨ Episode summary
When was the last time you got dressed and felt 100% like yourself? Not for an event, but just a regular day. For most of us, the honest answer is "I can't remember."
In this episode, I sit down with stylist Liza Vou Goje to talk about what getting dressed really has to do with identity, reinvention, and reclaiming your presence.
Here's what we're getting into:
How losing yourself shows up in your wardrobe before anywhere elseWhy you don't need to wait for an occasion to show up as yo...Episode 75: Build a content marketing plan that fits your real life
✨ Episode summary
Have you ever neglected a plant for weeks, finally watered it, and watched it spring back to life overnight as if nothing had happened? I have (many times). That moment stopped me in my tracks because it explained everything about why most content strategies fail.
In this episode, I am breaking down the real reason you keep falling off your content plan, and it has nothing to do with how disciplined you are. You’re just following the wrong plan.
Here's what we're getting into:
Why consistency has nothing to d...Episode 74: What getting stuck in a canyon taught me about business
✨ Episode summary
A few summers ago, my husband and I found ourselves trapped at the bottom of a canyon with no cell service, and barely any food or water. We had to be pulled out of the pit by strangers, and the experience taught me so much.
In this episode, I am taking you into that pit with me. The three lessons I brought back up changed the way I run my business forever.
Here's what we're getting into:
The "quick two-mile hike" that turned into something else entirelyThe Pit of Pos...Episode 73: Redefining success: How to shed people-pleasing and corporate patterns with Monika Kunz
✨ Episode summary
Leaving your job to start your business felt like freedom at first, until a few months in when you're rewriting emails 17 times, saying yes when you mean no, and overdelivering yourself into exhaustion. The corporate baggage didn't stay behind, it just packed itself neatly into a suitcase and came right along with you.
In this episode, I'm sitting down with career coach and founder of The Springboard, Monika Kunz, to talk about how to stop hiding behind old patterns and redefine what success looks like on your own terms.
Here...
Episode 72: Letting your freak flag fly: The power of showing up as your weird & true self
✨ Episode summary
Most of us launch a business to do things our way, only to immediately shrink back into the safest, most polished version of ourselves. I did it too, and it cost me.
In this episode, I'm taking you back to my childhood as a 90s weird kid in Miami, and the airport epiphany that changed everything.
Here's what we're getting into:
The Weird Kid Chronicles, and what growing up gloriously out of place taught me about standing outHow I built a lunchtime cult following by leaning into my own ch...Episode 71: The Cost of “I’m Just Bad at This”
✨ Episode Summary
I spent most of my life convinced I was a writer and not an artist, not because I'd tried and failed, but because I was too scared to find out. Turns out, that same fear is running most entrepreneurs' marketing decisions, too.
In this episode, I'm getting vulnerable about my big brother Shaun, a photorealistic drawing class that changed everything, and why the sentence "I'm just bad at this" might be the most expensive lie you're telling yourself right now.
Here's what we're getting into:
The Millennial S, an...Episode 70: The Anatomy of a Values-Driven Life (and Business) with Tzvi Doron
✨ Episode Summary
Most people say they aim to live a values-driven life, but when push comes to shove, that’s not always the case. It’s not that they don't want to, but looking things in the eye is objectively uncomfortable, and the path of least resistance is always easier.
In this episode, I brought on the most important person in my life, my husband, Tzvi, to talk about what values-driven actually looks like in practice. If something in your business has felt off and you couldn't quite name it, this conversation might be exac...
Episode 69: The 4 Marketing Power Types That Make Your Content Unforgettable
✨ Episode Summary
Most entrepreneurs spend years trying to sound like everyone else, and then wonder why nobody remembers them. A rewatch of Spice World with my childhood besties cracked the whole thing open for me.
In this episode, I'm breaking down the four Content Marketing Power Types using some of my favorite 90s icons as guides, because finding yours might be the thing that finally makes showing up feel easy.
Here's what we're getting into:
The Forgettable Entrepreneur trap and how blending in is costing youType 1: The Storyteller — and how to b...Episode 68: When Giving Up is the Braver Move
Why turning back saved me more than reaching the peak
✨ Episode Summary
A few years ago, I almost didn't make it down a mountain in Norway. What I thought was a hike turned into a blizzard, complete with frozen fingers and a decision I wasn't prepared to make.
In this episode, I'm telling you the full story and why the moment I chose to turn back taught me more about running a business than any course, coach, or strategy ever has.
Here's what we're getting into:
Wh...Episode 67: How to break the post-and-ghost content cycle for good
✨Episode Summary
If you've ever posted consistently for a few weeks, then completely fallen off the face of the earth — only to spiral about how to come back — this one's for you.
The post-and-ghost cycle is something I see constantly in the entrepreneur communities I'm part of. At its core, this is a structural problem. In this episode, I'm breaking down exactly why this keeps happening and what actually needs to change for it to stop (hint: it’s not your willpower).
Here's what we're getting into:
What the post-and-ghost cycle is...Bold Bite 6: Say It Again (And Again, And Again)
✨Episode Summary
You posted about an idea once. Twice. Okay, three times. And now you’re worried you’re repeating yourself TOO MUCH. So you move on, chase the next topic, the next angle, the next “fresh” thing to talk about — just to avoid repeating yourself.
But here’s the reality check: only about 10% of your audience sees your posts. That brilliant piece of content you shared last month? Roughly 90% of your audience never saw it. And that means you’re not repeating yourself. You’re saying it for the first time… to almost everyone.
Bold Bite 5: The Permission Slip Your Content Plan Needs
✨Episode Summary
Creating content doesn't have to be a grind. Really. I’m calling out the “do it all” hamster wheel: posting everywhere, chasing the algorithm, hitting the perfect times, following every trend — you name it. Oh, and that dread of forcing yourself into formats you hate? We're going there too.
But, hear me out: energy transfers through the screen. If you’re bored, resentful, or panic-posting out of obligation, your audience can feel it. Strategy matters, but a strategy built on dread only produces “meh.” Strategy built on genuine energy is where the magic is.
Bold Bite 4: Beige Toast Copy is Killing Your Business
✨Episode Summary
Something weird happens when we sit down to write for our businesses. We open the Google Doc or the Instagram caption box, and suddenly we become someone else. We stiffen up. We start using words we would never ever say out loud.
And with so many of us using AI now, the problem is getting worse. People are pulling copy straight from AI without editing it back into their own voice, and the result is a string of sentences that just don't sound like them.
In this Bold Bite, I’...
Bold Bite 3: Do It Scared
✨Episode Summary
"I'll raise my prices when I feel more confident." "I'll go on video once I feel ready." "I'll launch that offer next quarter when I feel more solid." Sound familiar?
In this Bold Bite episode, I'm tackling the lie that keeps people stuck longer than almost anything else: the idea that you need to feel confident before you do the scary thing. Spoiler alert: That magic morning when you wake up feeling "ready" is never coming. Confidence doesn't work like that.
Here’s what I want you to take away...
Bold Bite 2: Plot Twist: Nobody Noticed
✨Episode Summary
Have you heard about the spotlight effect? It's this concept that we massively overestimate how much other people are paying attention to us. That typo in your newsletter, that thing you stumbled over on your sales call, that reel where your hair looked weird in the last 3 seconds…
No one noticed. Or, they forgot about it in five seconds.
In this Bold Bite episode, I'm building on last week's "B-minus work changes lives" philosophy to talk about why that thing living rent-free in your head isn't actually affecting anyone else...
Bold Bite 1: B-Minus Work Changes Lives
✨Episode Summary
How many half-finished things are living rent-free in your drafts folder right now? Half-written email sequences, that landing page outline you “just need one more pass” on, the Instagram posts sitting in drafts…
In this very first Bold Bite episode, I’m calling out the lie we’ve all believed at some point: that our work has to be A+ to be worthy of shipping.
Here’s what I talk about:
Why your A+ idea sitting in a drafts folder helps ZERO peopleHow B-minus work (the slightly messy, not-perfect ver...Episode 60: Season 3 Finale
✨Episode Summary
Well… we did it. Season three of Bold Women in Business is officially wrapped. Here are my final thoughts:
Season three was practical, deep, strategy-heavy, and you loved it. But I realized something… I missed the intimate, cozy, coffee-chat energy we had in previous seasons. So, some things will be shifting in season four.
We’re keeping the strategy, but we’re bringing back deeper connection: video episodes, bigger conversations, guests who are near and dear to my heart, and growth that feels aligned, not forced.
In this episode...
Episode 59: What I'd Tell My Year One Self
✨Episode Summary
Three years in business, one beginner’s luck high, one “hit by a freaking brick” year, and a whole lot of earned wisdom in between.
In this episode, I’m sharing five lessons I’d hand straight to my baby Year-One self – the stuff no one really warns you about when you launch a new business.
Here’s what I’m talking about:
Why word of mouth is NOT a strategyWhat consistency really means The real cost of working with bad-fit clientsHow investing early in help changed everything for meThe long road...Episode 58: How to Talk About Your Work When It's Hard to Explain
✨Episode Summary
If you’ve ever stared at your website bio, elevator pitch, or Instagram profile thinking, “Why is this so hard to explain?” you’re not alone. Most creative entrepreneurs struggle to put the magic of what they offer into words.
In this episode, I talk about why intangible, transformation-based work is so damn difficult to put into words, and why trying to perfect how you describe what you do is the wrong starting point.
I walk you through the biggest traps I see service-based business owners fall into and explain why...
Episode 57: What I'm Doing Differently in 2026
✨Episode Summary
If you rolled your eyes at yet another New Year's resolution episode in January, I feel you. But this isn't that. In this episode, I share why a year of “successful” growth made me slow down and rethink everything.
2025 was a really good year for my business. It was also really freaking hard physically and personally. So the changes I'm making this year? They're about protecting what worked, letting go of what drained me, and finally giving myself permission to do the creative work I've been putting off.
In this e...
Episode 56: Nervous System Regulation In Sales with Jen Liss
✨ Episode Summary
Do sales calls feel like a performance? Or worse, a threat? That doesn't mean you're bad at sales — your nervous system just thinks you’re in danger.
In this episode, I’m joined by Jen Liss, a somatic coach, breathwork facilitator, and host of the unapologetically named podcast F**k Around and Get Paid. Jen explains why selling activates our fight-or-flight mode, what dysregulated vs. regulated sales really look like, and how to stop selling from desperation, pressure, or self-preservation.
Here’s what we’re talking about:
Why sales f...Episode 55: When Things Don't Go To Plan
✨Episode Summary
I had one of those travel days where the plan didn’t just fall apart… it fully combusted. Delays, curveballs, the kind of chaos that usually sends my inner control-freak into overdrive.
But somewhere in the mess, I got smacked with the reminder I always need: you can control your actions, not your outcomes. And the tighter you grip the plan, the less room you leave for creativity, connection, and the “wait… this is actually better” moments you couldn’t have scheduled.
In this episode, I’m s...
Episode 54: What Happens When You Actually Show Up (My End of Year Reflection)
✨ Episode Summary
This time last year, I told my business coach that 2025 was my make-it or break-it year. Either I hit my financial goal or I was shutting the whole thing down. I wasn't being dramatic. After two years where nothing was clicking, I needed something to change.
Fast forward 12 months? I hit my goal by mid-year (six months early), surpassed my former employee salary, built a team, and launched a coaching program. But I also went through grief, depression, and had to step down from meaningful work that was costing me too mu...
Episode 53: The Secrets Hiding in Your Website Analytics with Amanda Webb
✨ Episode Summary
If your Google Analytics dashboard makes you feel like you just bit into a lemon, you’re not alone. Most business owners either avoid their analytics altogether or stare at the numbers without knowing what the hell they mean.
In this episode, I’m joined by Amanda Webb, a digital marketing strategist and a self-proclaimed “Google Analytics geek,” who breaks down how to make your data make sense. Amanda shares her ACEE Framework — a simple, non-scary way to figure out what’s working in your marketing (and what’s not).
Here's what yo...
Episode 52: Your Website as a Welcome Mat for your Business
✨ Episode Summary
If you’ve ever wondered, “Do I actually need a website… or am I fine with just LinkedIn and Instagram?” this episode will help you evaluate when it’s worth the investment.
I break down when a website becomes a must-have trust builder for your business (and how to approach it effectively), and when you’re better off holding off and focusing on your message before you spend a dime.
You’ll learn:
Why your website is the welcome mat of your business, and why a bad one is worse than non...Episode 51: The Bold Content Collective
✨ Episode Summary
If creating content feels like a second job you didn’t sign up for, this episode is your permission slip to do it differently.
In this episode, I’m sharing the details on The Bold Content Collective, a new kind of content program for founders and service providers who are tired of content chaos and ready for clarity, structure, and support.
This isn’t another “post daily” bootcamp or a bundle of generic templates. Nope. This program blends coaching, co-creation, and curriculum to help you build a content rhythm that’s strat...
Episode 50: Slow Season vs. Dead Season
✨Episode Summary
If you’ve ever opened your inbox, looked at your client pipeline, scrolled through your content engagement, and thought, “Wait… is my business dying?” — take a deep breath. I’ve been there, more than once.
In this episode, I explain the exact difference between a slow season (normal, predictable, totally survivable) and a dead season (emotionally brutal, but fixable).
Inspired by the literal seasonal shift outside my window — fall turning to winter overnight — I talk about how business has seasons too. Some seasons are meant for rest and recalibration, while others are wa...
Episode 49: Visual Brand Mythbusting with Sandy Weberman
✨Episode Summary
If you think branding is as simple as grabbing something cheap off of Fiverr or Canva, but the result just feels OFF, this episode is for you!
In this week’s episode, I talk with HoneyBeBold’s lead designer, Sandy Weberman, about what goes into creating a cohesive brand identity.
Together, we break down the difference between a quick DIY logo and a strategically built visual brand that tells your story before you say a word. From fonts that set the mood to white space that lets your message breath...
Episode 48: Creating Content in a Season of Survival
✨ Episode Summary
When life gets tough — whether it's grief, burnout, health struggles, or just having a lot on your plate — it can feel impossible to show up consistently in your content. But staying visible doesn't have to mean pushing yourself to the max.
In this episode, I share five powerful frameworks to help you stay visible with ease, compassion, and integrity. Without hustle. Without pressure. Just simple, doable strategies to keep your business alive while you take care of yourself.
You’ll learn:
Why one weekly post can be enough to keep...Episode 47: What Is a Bold Day of Content? A Conversation with Clients Sam and Sandy
✨ Episode Summary
You’ve probably heard me talk about the Bold Day of Content (aka BDOC), but what actually happens during one?
In this episode, I’m taking you behind the scenes with two of my incredible clients — Sam Temple Neukom of Northbound and Sandy Weberman of Sandy Creative — who’ve each experienced the Bold Day of Content in their own way.
⚡️Sam runs a high-level brand strategy consultancy with a team and needed to scale her content without losing her unique voice.
⚡️Sandy is a solo creative who...
Episode 46: The Voice Test: Can Someone Spot You Without Your Logo with Joanne Homestead
✨ Episode Summary
If your logo disappeared tomorrow, would people still recognize your brand? 🤔
That’s the question we dig into with Joanne Homestead — an email copywriter, copy coach, and unapologetic storytelling nerd. In this episode, we dive into how to make your voice your brand’s signature, and how to stop mimicking everyone else online.
So, if you think you’re “not a writer” or you’re just struggling to sound more human in your content, this episode will help you find and lean into the voice that makes your brand unforget...