Ranchonomics

What does it take to build a successful ranch from scratch when you start with borrowed money and a pickup truck as collateral? In this episode of Ranchonomics Stories, John Haskell and Wally Olson sit down with Monty Nail to trace his journey from buying his first load of cattle as a high school senior in 1979 to building a diversified cattle operation and acquiring his own ranch land. Monty shares how he balanced outside jobs in ranch management, welding, horseshoeing, and equine dentistry while steadily growing his cattle business, eventually expanding into cow-calf production, yearlings, heifer development, and registered...

Why is it so hard to change, even when we know our current approach isn't working? In this episode, John Haskell explores why individuals and businesses struggle to adopt new behaviors and practices, even when those changes could lead to better results. He explains how we become comfortable with familiar ways of doing things, and why learning a new process often means temporarily performing worse before we get better. Whether you're changing your grazing management, improving your business practices, or learning a new skill, that uncomfortable middle stage is often where people give up too soon.

John...

What does it take to build a farm and ranch business when you don't have much money to start with? In this Ranchonomics Stories episode, John Haskell and Wally Olson sit down with Greg and Ann Christiansen to look back at more than 40 years of marriage, ranching, farming, raising a family, and figuring things out along the way. From low-paying cowboy jobs and a growing family to renting their first farm ground and eventually buying land with little money down, Greg and Ann share the decisions, opportunities, and setbacks that shaped their operation.

Their story includes plenty...

What can four generations of ranching teach you about selecting cattle that actually work? In this episode, John Haskell talks with Steve Teichert of Mackay, Idaho, about the lessons he has learned over more than 80 years of working with cattle. Steve challenges some common assumptions about EPDs, phenotype, and cattle performance, arguing that genetics can't be evaluated separately from the environment and economics of the operation.

Steve shares examples from his own experience, including why extremely high EPDs don't necessarily translate to better cattle in a rough environment, what he learned from breeding oversized cattle, and why...

What does it take to build a ranch that lasts for five generations? In this episode of Ranchonomics Stories, John Haskell sits down with Ryan Noble to trace the history of his family ranch in eastern Colorado, beginning with his great-grandfather William A. Noble driving a stake into the ground in 1910 and filing a homestead claim. Ryan shares the stories of the generations that followed, from his great-grandfather expanding the original homestead to his grandfather and father building the operation through some of the hardest years in agriculture.

Ryan also explains how his own approach to ranching...

What happens when you stop thinking of your acres as having just one job? In this episode, John Haskell talks with Greg Christiansen about how he has built a farming system that combines cash crops, cover crops, and livestock grazing across more than 2,000 acres. Greg shares how he got started with cover crops, why he continues to plant them on nearly every acre he can, and how grazing those crops adds another layer of value to the operation.

The conversation gets into the economics and practical management behind Greg's approach, including planting soybeans into standing cereal rye...

How can custom grazing become a year-round business, even in the middle of an Alberta winter? In this episode, John Haskell talks with Steve Kenyon about his experience managing cattle through harsh Canadian winters and using winter grazing to create additional income while improving his land. Steve explains how custom grazing, bale grazing, swath grazing, and crop residue have allowed him to bring cattle onto his land without owning the herd, while also capturing the fertility and water-holding benefits of winter feeding.

The conversation also gets into the practical side of winter grazing, including feeding cattle through...

What separates ranchers who win, those consistently finding opportunities, from those who get stuck when things go wrong? In this episode, John Haskell explores the problem of zero-sum thinking and how it can limit the way we see value, markets, and opportunity. He explains why someone else benefiting doesn't necessarily mean someone else has to lose, and how recognizing win-win opportunities can change the way you approach buying, selling, and making decisions in your ranch business.

John also discusses the importance of contrarian thinking during times of crisis or major change, along with the mindset of looking...

What does HR support actually look like for a ranch operation and why do you need it? In this episode of the Ranch Right Experience Series, John Haskell sits down with HR advisor, Emilie Hopson, to break down the foundational people-management systems every ag operation needs as it scales.

The conversation covers what to think through when hiring a first employee, why onboarding sets the long-term tone for a hire's success, and how operational calendars, org charts, and simple SOPs bring clarity to growing teams. Emilie also walks through the practical, non-corporate approach RanchRite takes to HR...

What does payroll actually look like once you hand it off to Ranch Right? In this episode of the Ranch Right Experience Series, John Haskell sits down with payroll and onboarding specialist Brianna Lopez, to walk through exactly how payroll works and the way it runs month after month.

Brianna explains the onboarding process for new payroll clients, from verifying tax ID numbers and state withholding accounts to gathering employee I-9s and W-4s. The conversation also covers Ranch Right's sliding-scale pricing structure for salaried, hourly, and multi-state payroll, and the monthly discipline of pay period...

What does the accounting process actually look like with Ranch Right? In this episode of the Ranch Right Experience Series, John Haskell sits down with account managers, Mandy and Daniel, to walk through exactly what it looks like to keep the books accurate month after month.

They explain the transition to a dedicated bookkeeper, why supporting documents (like receipts) are vital to the process, and their system for flagging and clarifying unclear transactions before they turn into a “miscellaneous” black hole. The conversation also covers Ranch Right’s enterprise-based accounting structure and how the monthly discipline of reconc...

What can you actually expect from your Ranch Right consulting team? In this episode of the Ranch Right Experience Series, John Haskell sits down with team members Micayla and Travis to share what actually happens once someone becomes a Ranch Right client. They walk through the entire consulting relationship and explain how the team uses tools like the cash planning tool, the cost-to-keep calculator, and the annual business summary to turn arbitrary numbers into data that clients can make wise decisions on.

The conversation also digs into the “why” behind the process: financial literacy as an ongoing goal...

What happens after you decide to become a Ranch Right customer? In this episode of the Ranch Right Experience Series, John Haskell talks with Brianna Lopez about the onboarding process and what it takes to get a new client set up for success. From gathering information about your operation and existing accounting system to setting up QuickBooks Online, banking access, payroll, and livestock tracking, Brianna walks through what happens behind the scenes and what clients can expect along the way.

The conversation also covers Ranch Right's secure client portal, digital receipt tracking, and the follow-up calls that...

What actually happens when you book a discovery call with Ranch Right? In this episode of the Ranch Right Experience Series, John Haskell sits down with members of the sales team to walk through what happens during that first conversation. They explain what they want to learn about your operation, from your enterprises and business structure to revenue, bookkeeping, payroll, taxes, and your goals for the future.

The conversation also covers common questions about Ranch Right's services, including why consulting is connected to bookkeeping, how the team works with your existing financial information, what clients can expect...

What does it actually look like to build a more profitable ranch business? In this first episode of the Ranch Right Experience Series, host John Haskell explains why Ranch Right exists and what the team is ultimately trying to help producers accomplish. The goal is simple: help ranchers and farmers win in business, with profitability as a key part of that success. John explains why financial literacy and an understanding of how daily operations affect the bottom line are so important.

John also explains why Ranch Right has expanded beyond bookkeeping into consulting, accounting, payroll, and financial...

What can a simple YouTube channel do for a ranching business? In this episode, John Haskell talks with Greg Christiansen of Grandview Livestock about how Greg turned his everyday work with sheep, goats, fencing, feeding, and grazing into a growing online audience. Greg explains why he started making videos, how social media as a marketing tool has expanded his market for breeding stock and livestock guardian pups, and why showing people how you raise your animals can help you reach the right buyers.

The conversation also explores the sheep and goat production schools Greg puts on each...

What if the numbers could make your biggest business decisions easier? In this episode, John Haskell sits down with Steve Kenyon to discuss the financial and economic tools that changed how Steve viewed his farm. Steve shares how learning to use gross margin analysis revealed that some parts of his operation were losing money despite strong production numbers, and how understanding opportunity cost led him to completely rethink his business model.

Steve and John also discuss why cash flow and profitability are two different things, how custom grazing allowed Steve to build a repeatable, cash-flow-positive business, and...

In this episode, host John Haskell explains why separating personal finances and business finances is one of the most fundamental steps a rancher can take toward gaining financial clarity. From creating separate accounts and books to establishing a family budget and treating money taken from the business as a deliberate draw, John breaks down how mixing personal and business spending can hide where money is actually going and make it harder to understand profitability.

John also explains why separating finances is only the beginning. Once personal spending is out of the business, ranchers can more clearly evaluate...

In this episode, John Haskell talks with Greg Christiansen of Grandview Livestock about the 26 years he has spent raising meat goats and sheep alongside row crops and cattle. Greg shares how he got started, what he learned along the way, and how adjustments to kidding dates, grazing strategies, fencing, and marketing have shaped the enterprise over time.

The conversation gets into the practical details of managing goats, from using brush and weeds as forage to grazing cover crops, managing parasite pressure, and finishing kids for the right market. Whether you're considering adding small ruminants to your operation...

Cattle prices are high, but how long can the good times last? In this episode, John Haskell sits down with Canadian rancher and longtime custom grazer Steve Kenyon to talk about the cattle cycle, what history can teach us about today's market, and why trying to predict the exact top or bottom may be a losing game. Steve shares lessons from more than 30 years in the cattle business, including how gross margin analysis led him to sell his own herd and build a custom grazing operation.

The conversation explores the market disruptions Steve has experienced firsthand, from...

In this episode of Ranchonomics Stories, John Haskell sits down with Kevin and Mandy Wiltse to explore how their farm has evolved over the years as they learned what worked, what didn't, and what the land needed next. What began as a conventional cropping system gradually shifted toward cover crops, livestock integration, and perennial forage as Kevin recognized the limitations of their previous system. Rather than trying to find one perfect formula, they have continued experimenting, observing, and adapting their approach to embrace a farm that keeps changing.

Kevin and Mandy also share how Ranching for Profit...

Your time is one of the most valuable assets in your business, but are you actually treating it that way? In this episode, John Haskell and Amos Troester explore how ranchers can increase their profitability by understanding the opportunity cost of their time, focusing on high-value work, and putting the right people in the right roles. From buying and selling cattle to planning ahead and learning from others' experience, Amos shares how knowing your worth and better time management can create significant value without simply working more hours.

The conversation digs into the real economics of delegation...

In Part 2 of the Sims family's story, John Haskell continues the conversation, focusing on how their approach to ranching has continued to evolve across generations. They discuss changes to grazing management, calving dates, genetics, and drought planning, along with the lessons they've learned from testing new ideas and paying attention to what the land and cattle are telling them.

The conversation also dives into what it takes to build a family business that gets better with every generation. The Sims family shares how they approach succession, involve the next generation, create space for different perspectives, and use...

In Part 2 of John Haskell's conversation with Kevin Wiltse, the focus shifts from implementing cover crops to building a resilient farming business that can withstand changing markets and weather. Kevin explains why resilience comes from designing flexible production systems, reducing dependence on expensive inputs, and treating forage as a profitable enterprise rather than simply a tool for soil health. By integrating livestock, perennial forages, and annual crops, he shares how his operation has become more adaptable while improving both profitability and land stewardship.

The conversation also explores the importance of making management decisions based on economics instead...

In this Ranchonomics Stories episode, John Haskell sits down with the Sims family to trace the roots of a ranching operation that began with leased ground at $2 an acre and has grown into a thriving four-generation business. Scott and April Sims, along with their son Shannon and daughter-in-law Melinda, reflect on the pivotal decisions, financial challenges, and mindset shifts that shaped their four-generation ranch over the years. From surviving periods of heavy debt to embracing new management ideas, they share how a willingness to learn and adapt laid the foundation for future generations.

The conversation also explores...

Can cover crops actually make your operation more profitable? In this episode, John Haskell sits down with Kansas farmer and rancher Kevin Wiltse to discuss how integrating livestock into a dryland cropping system has transformed the economics of his operation. Kevin shares how his family's fifth-generation farm shifted from viewing cover crops as an expense to treating them as a profitable forage enterprise, creating additional income while reducing herbicide and fertilizer costs.

The conversation explores the practical realities of making cover crops work in a semi-arid environment, including grazing management, species selection, seed costs, and measuring profitability...

In this episode of Ranchonomics Stories, John Haskell sits down with Brian and Jill Munger to share the journey of building a diversified ranch business while continually creating new opportunities. From taking over family responsibilities at a young age to expanding into registered cattle, custom grazing, educational ventures, and even hospitality, the Mungers reflect on the decisions, relationships, and mindset that have shaped their business. Their story is one of embracing change, saying yes to opportunity, and learning that growth often comes from stepping outside your comfort zone.

Throughout the conversation, Brian and Jill discuss balancing family...

In Part 2 of John Haskell's conversation with Amos Troester (listen to Part 1 here), the focus shifts from forage systems to business thinking. Amos explains why many producers miss profitable opportunities by focusing on minimizing expenses rather than maximizing returns. Through real-world examples, he shares how integrating livestock with cover crops and annual forages can generate additional revenue, increase carrying capacity, and improve profitability, all while making better use of the same acres.

The conversation also explores the mindset required to adopt new systems, from starting small and learning through experience to viewing biomass as a marketable crop...

In this episode of Ranchonomics Stories, John Haskell sits down with longtime friend Pete Ferrell to share the remarkable story of a ranch worth fighting for that has remained in his family since 1888. Pete reflects on the generations that came before him, the responsibility of stewarding a family legacy, and the difficult decisions required to keep the ranch financially viable through changing markets, family transitions, and decades of uncertainty. His story is one of resilience, continual learning, and a commitment to leaving the ranch stronger than he found it.

Throughout the conversation, Pete shares how mentors, financial...

With screwworm confirmed in Texas for the first time in decades, producers across the country are asking what it means for their operations. In this special episode of the Ranchonomics Podcast, John Haskell is joined by Travis Krause to separate fact from fiction and explain what ranchers need to know about the outbreak. Travis discusses the biology of screwworm, why it poses such a serious threat to livestock and wildlife, how the sterile fly program has historically controlled its spread, and what producers in affected areas should be doing right now.

The conversation also explores how the...

In this episode of Ranchonomics Stories, John Haskell sits down with Josh Lucas to share the story of building a ranching business from the ground up in Vermont. Starting with rented land, a side job, and a willingness to pursue every opportunity that generated cash flow, Josh reflects on the early years of hauling livestock, leasing overlooked pastures, and steadily growing his operation one decision at a time. Along the way, he shares how working for someone else became a form of paid education and laid the foundation for building his own successful business.

The conversation explores...

Many producers think of cover crops as an added expense, but what if they could become a profitable enterprise? In part one of a two-part conversation, John Haskell sits down with Amos Troester to explore how integrating livestock with cover crops and annual forages can unlock new revenue streams while improving soil health and reducing input costs. Amos shares how his first-generation farming operation has evolved from a conventional row-crop system into a diversified business centered on cattle, cover crops, seed production, and custom planting services.

The conversation explores row crops to forage crops, the economics of...

In this episode of Ranchonomics Stories, John Haskell sits down with Ben Habig to share the unconventional path that led him from a rented duplex and a small herd of goats to building a prescribed grazing business in Montana. Along the way, Ben navigated multiple pivots, including growing and selling a goat enterprise, moving more than 1,500 miles across the country, working as an employee to gain experience and create new opportunities, and ultimately launching a business focused on helping landowners manage invasive weeds through targeted grazing.

The conversation explores the realities of entrepreneurship, including risk, uncertainty, relocation...

Burnout, stress, and mental health are not topics often discussed in ranching, but they affect nearly every producer at some point. In this episode, John Haskell sits down with Vermont rancher Josh Lucas to discuss the realities of balancing business ownership, family responsibilities, and the pressures that come with building a ranch. Josh shares his personal experience with burnout, a panic attack that forced him to reevaluate his approach to work, and the lessons he learned about sustainability beyond the balance sheet.

The conversation explores the connection between mental well-being, relationships, leadership, and business performance. Josh explains...

In this episode of Ranchonomics Stories, John Haskell and Wally Olson sit down with Roger and Betsy Indreland to share the story of building a ranching operation over nearly five decades. Starting with just 13 bred heifers in 1977, Roger pursued a lifelong dream of ranching, gradually growing the business through persistence, continuous learning, and a willingness to embrace new opportunities. Along the way, Roger and Betsy navigated expansion, changing markets, family transitions, and the many challenges that come with building a business over time.

The conversation explores the role of education, mentorship, relationships, and long-term thinking in creating...

Record cattle prices can create just as many challenges as opportunities. In this episode, John Haskell and Wally Olson discuss why producers should stop focusing on headline prices and start paying attention to the relationships within the market. Whether you're in the stocker business or the cow-calf sector, profitability comes from understanding value, costs, and margin, not from chasing the highest prices.

The conversation explores value of gain, market volatility, cow herd turnover, and the importance of making decisions based on current opportunities rather than past prices or future forecasts. Using real-world examples, John and Wally walk...

In this episode of Ranchonomics Stories, John Haskell sits down with Steve and Sarah Hisel to share their journey of building a ranching business from scratch. Without inheriting a family operation, they navigated a series of unexpected turns, difficult decisions, and calculated risks to create opportunities for themselves and their growing family. Along the way, they discuss the mindset shifts, education, and persistence that helped them move from dreaming about ranching to actually making it a reality.

Steve and Sarah reflect on lessons learned about financial discipline, surrounding yourself with the right people, evaluating opportunities, and resisting...

In this episode, John Haskell and Wally Olson sit down with longtime West Texas rancher Joel Ham to discuss the management principles that have transformed the way he thinks about ranching, grazing, and profitability. Drawing on decades of experience and mentorship from leaders such as Bud Williams, Joel explains why the land, not the animal, must be viewed as the true unit of production. The conversation explores how improving land productivity, stockmanship, and grazing management can dramatically impact long-term ranch profitability and resilience in harsh, low-rainfall environments.

Joel also shares lessons learned from low-stress stockmanship, holistic management...

In the first episode of the new Ranchonomics Storytelling series, host John Haskell sits down with Dave and Carol Perry to share how they built a ranching operation from humble beginnings through decades of hard work, financial discipline, and persistence. Starting with just 10 cows and very little capital, the Perrys discuss the sacrifices, setbacks, and unconventional decisions that allowed them to gradually grow their business while staying focused on long-term sustainability and family goals.

Throughout the conversation, Dave and Carol reflect on lessons learned from droughts, debt, injury, volatile cattle markets, and raising a family while building...

Invasive weeds can quietly reduce carrying capacity and create long-term management challenges across a ranch. In this episode, John Haskell sits down with Ben Habig to discuss how prescribed grazing with goats and sheep can provide a biological alternative to chemical weed control. Using species like leafy spurge and houndstongue as examples, Ben explains how targeted grazing can reduce weed pressure, improve pasture utilization, and support healthier soils and riparian areas.

The conversation also explores the realities of managing small ruminants, including fencing, predators, labor, and marketing challenges. Ben shares how his business partners with landowners across...