Reframed The Podcast

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Cinematographer Kamiel Doens joins Dylan Hahn to break down a high budget car commercial for Omoda called "What Ever Comes". Shot on a giant soundstage in Sofia, Bulgaria, they walk through a top light built from 26 Vortex8s for soft light at high frame rates, lighting cues prebuilt with a board operator, a two ton water wave that smashed a windshield in testing, snow, rain and mud transitions panned by hand, a locked B camera dolly for...

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Cody Ingham joins Dylan Hahn to break down what a "Key Grip" actually is. Through his recent work for Nike with director Tucker Phillips, they walk through what a key grip is actually in charge of, what falls outside the grip department, and why camera support, shaping light, and keeping the set safe make the role so essential to every shoot. They also get into the prep that happens long before call time, know...

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DP Philipp Hafner joins Dylan Hahn to break down "Bésala Mucho" for Tamara Flores and Tourist, directed by Rupert Höller. They walk through in-camera LED strobes, an eight-light face rig played live by the gaffer on a keyboard, a lake platform near Vienna standing in for open sea, Vaseline painted onto filters over Mamiya lenses on a RED Komodo, a milk and saltwater cloud tank, flashlights hidden in sleeves, and reshoo...

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▶ About This Episode:South African director Royd Ringdahl joins Dylan Hahn to break down "City of Gold," his Adidas film for Orlando Pirates celebrating Johannesburg ahead of the club's 90th anniversary. They walk through refracting shooting footage through a tray of water over an iPad, a teleprompter mirror rig for on-set ripples, painting the frame with a single handheld LED light and masking each subject together in post, bouncing sunlight with mirrors, a Panasonic P2 riding alongside the RED Raptor, and wire work...

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Director Christian Vergara joins Dylan Hahn to break down his self funded Theragun spec commercial. They walk through shooting three athletes against a cyc wall with two ARRI Alexa 35s on a Fisher dolly, a rolling Xbox Kinect rig blended with Polycam scans, in camera filtration, and sourcing hospital grade monitors from a suburban Chicago medical warehouse. They also get into using a treatment and Milanote briefs to define the creative sandbox, leav...

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Director Niklas Hugo joins Dylan Hahn to break down his Y2K-inspired commercial for Offhand, "Diamond Drive Country Club." They walk through building one long dolly track that they reshuffled for multiple setups, faking rain with the fire department to soak the whole cast, and shooting on film. They also get into cutting to a drummer's internal rhythm, choosing tone and heightened reality over chasing perfect images, and protecting the creative fire that...

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▶ About This Episode:Director Loris Russier joins Dylan Hahn to break down his Tissot commercial, a three sport tribute to dedication built around NBA star Damian Lillard, Tour de France cycling, and MotoGP. Loris walks through the all practical approach behind the film, including a hand built infinity mirror box, a sunrise basketball shoot staged on a repurposed boat platform, macro watch inserts shot on a Phantom camera, and an interesting use of reflective spray. They also get...

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Director Ádám Halmos joins Dylan Hahn to the podcast to break down his music video for Brumiko's "Sör, Unicum," which features Hungarian film legend Reviczky Gábor, Ádám's own childhood cinema hero. Ádám explains shooting his first ever project on 16mm film with only 40 minutes of stock, wrangling horses and motorcycles inside an active quarry, rebuilding a prop heart in VFX after the real one looked fake on camera, and trusting...

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Director Damien Blue returns to the podcast to break down two spots he directed for Brick. Damien walks through shooting a reversed paper throw at 120fps on 16mm film, wiring a custom LED light fixture shipped in from Australia, and combining a zoom out with a Dana Dolly slide for the final shot. He also gets into shooting practical effects in the age of AI, casting a real life couple for on scre...

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▶ About This Episode:Director Josh Cohen joins Dylan Hahn to break down the Doritos x Formula 1 commercial starring Gordon Ramsay. Josh explains how a snowed out Toronto shoot forced the team into 3D truck scans and CG exteriors, how a moving light on a push cart replaced a volume stage they couldn't afford, and how the camera shake, blowtorch transition, and jalapeno explosion were all built in camera. He also gets into working with VFX house Wicked Pixe...

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▶ About This Episode:Director Megan Tan joins Dylan Hahn to break down "The Champion Recipe," a storytelling-driven spot for Lexar's Argentina-designed SSD made with the AFA. Megan walks through shooting the entire thing in one 14-hour day in Malaysia, dressing a local Airbnb to pass as an Argentinian home, casting a real footballer over a trained actor, and packing in training scenes, a dialogue-heavy centerpiece, and a rain-soaked finale. They also dive into the DP relationship, the refl...

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▶ About This Episode:Director Daniel Iglesias joins Dylan Hahn to break down The Neighbourhood’s music video for “Planet”, a surreal dance piece built around an inverted woman, practical insects, a hairless cat, and a moving El Camino. Daniel explains how he turned a seemingly simple concept into a carefully structured visual journey, balancing ambitious transitions, VFX, choreography, and an eight-hour scheduling problem. They also discuss building treatments, protecting the right creative decisions, choreographing the camera alongside the dancer, an...

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▶ About This Episode: Director Scott Secco returns to Reframed to break down his latest mountain bike film shot with GoPro's new interchangeable lens camera. Scott walks through the custom rigs, cable cams, pole cams, fog setups, and creative problem-solving behind the project—including the moment a failed stunt left him with a broken sternum. They also dive into why small cameras are becoming legitimate cinema tools, how budget really affects filmmaking, and why the best-looking shots often...

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▶ About This Episode:Dutch director Sabrina Nijenhuis joins Dylan Hahn to break down her Cannes-nominated spec commercial Burning Desire — a cinematic film about skin cancer shot on 16mm with almost no budget. She shares how borrowed film stock, DIY production design, natural light, and practical in-camera techniques helped shape the film, while diving into spec work, commercial directing, and the importance of developing a creative voice as a filmmaker.

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Director Daniel Warwick joins Dylan Hahn to break down his Westpac campaign, a commercial that turned an entire community into a human helicopter. Daniel explains why he chose to build the impossible practically instead of relying on CGI, how Martin Parr's photography inspired the film's distinctive 16mm aesthetic, and why shooting front-lit in harsh sunlight became the project's biggest creative advantage. They also dive into production design, static camera work, film stock, colo...

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▶ About This Episode:Director and photographer Aidan Cullen joins Dylan Hahn to break down his commercial spot for Cosmos starring Odessa A'zion, and to discuss what makes certain performers impossible to look away from. Aidan shares insights from a decade of working with actors, musicians, and brands, including his creative collaborations with Odessa, Omar Apollo, Malcolm Todd, and more. They talk about directing talent, building creative chemistry, shooting on film, creative direction, the realities of "overnight success," and...

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▶ About This Episode:Cinematographer Todd Banhazl joins Dylan Hahn to break down Olivia Rodrigo's "Drop Dead" music video, a project shot entirely on vintage BetaCam, VHS, and MiniDV cameras. Todd shares why the team wasn't chasing nostalgia, but the unique beauty these formats bring to faces, movement, and atmosphere. They discuss preserving interlaced motion, lighting for low-resolution cameras, filming at Versailles with director Petra Collins, the resurgence of lo-fi imagery, and why the industry's pursuit of real...

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▶ About This Episode:DP Adam Bentel joins Dylan Hahn to break down KFC’s “Eat the Rules” campaign, directed by Zee Ntuli. Adam shares how the team turned a single abandoned community center into a surreal party world using practical effects, lasers, dancers, mirrors, confetti, and a lot of experimentation. They get into collaborative scouting, shooting at 250fps on the Alexa 35, building atmosphere with practical effects, lens choices, and how giving talented people room to play led to som...

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▶ About This Episode:Director and Abyss Digital founder Shapxo joins Dylan Hahn to break down how some of his most insane VFX shots actually get made. From Unreal Engine previs and robotic camera systems to CG avatars, seamless eye transitions, and LED volume stages, they dig into the real process behind modern VFX work. They also talk about AI, filmmaking culture, creative collaboration, and why some of the best ideas still come from grabbing your friends and maki...

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▶ About This Episode: Director Rick Darge joins Dylan Hahn to break down his wildly absurd Popeyes “Chicken Chicken Chicken” campaign. It's a musical commercial built around one word, one weird idea, and a ton of meticulous prep. Rick walks through the entire process of directing a big budget commercial, from casting actors who can sing, navigating UK food advertising laws to solving VFX problems on the fly and keeping a set calm under pressure. They get into comedy theory...

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/3RbjW6d▶ About This Episode:Director Simon Becks joins Dylan Hahn to break down a surreal Iceland-shot music video about a man stranded in a frozen wasteland who falls in love with a snow woman. Alongside co-director Folkert Verdoorn, Simon shares how the team turned a strange one-line concept into a massive practical shoot involving glaciers, handmade sleds, puppeteered snow creatures, and brutal conditions across Iceland. They get into worldbuilding, production design, collaboration, and the challenge of balancing emotional storytelling with a playful, cinematic visual style.

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/3QFEmUS▶ About This Episode:Director Leon Liehr joins Dylan Hahn to break down a spec commercial featuring Headspace that was made as a student project. Leon shares how a small team used location choices, practical effects, and VFX to create the illusion of ceilings closing in, all within a three-day shoot. They talk through previs, lighting strategy, in-camera solutions, and the process of aligning a spec piece closely enough to a real brand that it gets their attention.

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4tywEKA▶ About This Episode:Director Alex Takacs returns to break down his music video Brush Me Like a Horse, a simple but striking concept built around a man running on a treadmill over a cliff. Alex shares how the idea expanded into a full world through production design, performance, and careful visual choices. They get into the realities of the shoot, including difficult locations, rattlesnakes on set, a broken treadmill, corrupted footage, and a last minute pickup shot that brought the piece together. It is a conv...

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/3ODQSU9▶ About This Episode:Director Morgan Le Faucheur joins Dylan Hahn to break down his cycling campaign and the detailed process behind creating a high-end commercial look with limited resources. Morgan explains how he developed the treatment, pitched the idea in person, and used a combination of moto crane, drone, handheld camera, and practical lighting to build a strong black and white visual language. They discuss multiplying riders with subtle VFX, mixing stabilized and imperfect movement to preserve energy, and even capturing product shots using an iPho...

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Director Scott Sacco joins Dylan Hahn to break down his Outdoor Research film Moments, a five-day shoot across British Columbia built with small crews, lightweight rigs, and a practical approach to getting cinematic images in remote locations. Scott shares how he balances directing, shooting, and editing his own work, how improvised rigs help create dynamic shots, and why flexibility in the field often leads to stronger ideas. They talk ultrawide lenses, POV camera setups, loca...

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4v2Bn8H▶ About This Episode:Director Oscar Hudson joins Dylan Hahn to break down his Coinbase campaign created for the Oscars, a project that builds a believable video game world almost entirely through practical techniques. Oscar explains how the team translated digital logic into physical design using printed textures, flattened costumes, miniature environments, and carefully controlled camera movement to create an uncanny game-like reality in camera. They discuss the isometric camera language, materials testing process, choreography inspired by NPC movement, and how simple physical solutions help...

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4c1YKHR▶ About This Episode:Cinematographer Cyan Mariani joins Dylan Hahn to break down the bold black-and-white music video that’s been gaining attention online. Cyan shares how he created striking contrast with minimal lighting setups, balanced hard and soft sources through a single window, and unified footage from four different cameras using film scans. They also get into working fast with limited resources, adapting when locations fell through, and how constraints helped shape the final look of the piece.

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/478c22O▶ About This Episode:Cinematographer Patrick Pickler joins Dylan Hahn to break down his North Face commercial, shot high up in the mountains on glaciers near France. They go shot-by-shot through the film, explaining what was actually filmed on location versus what was built later in a studio. Patrick shares how they carried full camera setups up the mountain, shot on 35mm in extreme weather, and used tools like thermal cameras, miniatures, and motion control to pull off specific shots, all in pursuit of images that...

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▶ About This Episode:Cinematographer Rowan Biddiscombe and Dylan Hahn break down the viral shot from his latest commercial for Ardbeg Whiskey. They reveal the unconventional lens, Steadicam work, and blend of practical effects and VFX that brought the image to life. Rowan shares how the team tackled shooting in remote natural locations with a small crew, the meticulous prep behind technically ambitious shots, and the tiny details filmmakers obsess over but audiences rarely notice. It’s a conversation about craft...

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/3N30Du9▶ About This Episode:Director Salomon Ligthelm joins Dylan Hahn to break down his Super Bowl campaign for He Gets Us — and the 64-page treatment that won him the job. Solomon shares how he approached five distinct films in one ambitious shoot, discovered the campaign’s linchpin in vintage consumerist audio, and built clear creative rule sets to navigate scale, faith, excess, and restraint. It’s a conversation about protecting set culture, analog craft in an AI world, and why cool imagery isn’t enough if it doesn’...

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▶ About This Episode:DP Mason Charles joins Dylan Hahn to break down how he and director Nick Nelson built a surreal, black-and-white fever dream around an unexpected tool: an Xbox Kinect. The depth-scan “nanoparticle” look became the backbone of the project, layered with black-void builds, 3fps Alexa textures, drone-mounted lighting, underwater housings, and tightly integrated VFX. They talk experimentation, collaboration, and what it feels like to step into the title of cinematographer while still early in the journey, chasing bold ideas and sharpening your voi...

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Directors Folkert Verdoorn and Simon Becks join Dylan Hahn to break down the chaotic, cartoon-fueled world of A$AP Rocky’s “PUNK ROCKY” music video. From fake suburban backlots and prosthetic eyes that sing, to breaking windows and car crashes they unpack collaborating with Rocky as a third director, casting wildly exaggerated characters (including Winona Ryder), pulling off ambitious long takes under pressure, all in the pursuit of building a fully realized world that runs on its own st...

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4q1EJoA▶ About This Episode:Cinematographer Morgan Spencer joins Dylan Hahn to break down the making of a high-concept commercial built around Apple Vision Pro, Formula One, and Boss Clothing. They dive into lighting a minimal set for maximum scale, balancing CG with in-camera effects, and designing custom tools to create motion, texture, and intensity. From phantom slow-motion experiments to analog video feedback loops, this episode is a look at how intentional technical choices can turn a small shoot into something bigger.

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Cinematographer Oren Soffer joins Dylan Hahn to break down the first narrative project shot on Fujifilm’s new GFX Eterna 55. Instead of showcasing the camera's abilities in ideal conditions, the team embraced harsh light, tight spaces, minimal crew, and a production pipeline designed to truly stress-test the camera. They dive into large sensor techniques, lens coverage, mixing spherical and anamorphic formats, shaping light through subtraction, and how a 70mm close-up can feel both i...

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In this episode of The Reframed Podcast, Dylan Hahn sits down with director Loris Russier to break down Sound Elevated, his ambitious commercial film for Bang & Olufsen celebrating 100 years of the brand. Loris walks through how the project was engineered from the ground up, from pre-cut animatics and era-specific set design to practical effects blended seamlessly with VFX. They dig into rotating floors, real grass and livestock on set, wire rigs, lighting for post, and why owning the edit changes how you direct. A precise, behind-the-scenes look at how taste, preparation, and total creative co...

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▶ About This Episode:Director Zee Ntuli joins Dylan Hahn to break down his visually hypnotic commercial for Audemars Piguet. They unpack why the project was treated like a visual palindrome, how analog philosophy guided every creative decision, and what it really took to shoot a dancer suspended over a corrosive salt lake. Zee walks through the balance of real-world capture and heavy VFX, the collaboration with the production company Monumental, and the importance of creating space on set...

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4qh6WsJ▶ About This EpisodeDirector Rupert Höller joins Dylan Hahn to break down his striking, high-contrast music video " Modern Times" for MIKA. It was a meticulously planned yet playful project built entirely inside a single studio. Rupert walks through how references like Charlie Chaplin, graphic minimalism, and mechanical repetition shaped the concept, and why he pushed to build as much as possible in-camera instead of relying on CG. From forced-perspective illusions and modular set pieces to lighting cues discovered by accident in post, this episode is a...

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Dylan Hahn sits down with BSC cinematographer Ben Spence to unpack the craft behind Waitrose’s four-minute Christmas film - a rom-com-inspired commercial shaped by classic references and real-world constraints. They break down camera and lens choices (Alexa 35, Zeiss Supreme Primes), using diffusion, backlight, and warm-cool color contrast to create emotional texture, plus practical techniques like shooting dusk in daylight with CTB, building soft moonlight from oversized inflatable LEDs, and lighting for three...

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/3MA5C5b▶ About This Episode:Anytime you see a commercial this polished, it’s easy to forget how many invisible decisions went into every frame. In this episode of Reframed, Dylan Hahn sits down with director Nitram to unpack the making of his McDonald’s spot, a deceptively simple idea built on obsessive preparation, technical restraint, and creative confidence.

▶ About This Episode:Director Jackson Tisi sits down with Dylan Hahn to break down the making of New Era’s "Weather It All" - an ambitious commercial that brings blizzards, heat waves, and full-on football grit inside a studio. Jackson shares how he and DP Zoë Simone-Yi built entire sets from scratch, from a handmade bar soaked in practical rain to a miniature football field lit like a living storm system. They get into snow chemistry, set design that feels like real locations, destructive practical gags, and how a tiny miscommunication in VFX turned into one of the spot’s most...