Talks That Convert

8 Episodes
Subscribe

By: Oliver Kenyon & Chris Watson

🎙️ Welcome to Talks That Convert Podcast 🎙️Are you ready to transform your online store into a conversion powerhouse? You're in the right place! During each episode we dive deep into the world of conversion rate optimization and e-commerce.Join us as we:🛒 Uncover the latest trends and strategies to boost your sales 📈 Explore data-driven techniques to enhance user experience 💡 Share insights from industry experts and successful entrepreneurs 🔧 Provide actionable tips and real-life case studiesWhether you're a seasoned e-commerce veteran or just starting out, the Talks That Convert Podcast is your go-to resource for turning clicks into customers and increasing conversions. Tune in on Spotify or You...

How To Build Multi-Million Dollar Marketing Agency (The Backend Truth)
10/31/2024

Discover how ConversionWise co-founder Andy Haskins transformed his biggest weakness into his superpower and built a leading CRO agency over 12 years. 

From his early days in lead generation to scaling a major Shopify optimisation agency, Andy shares the real, unfiltered journey of agency growth.


Key Insights: The "10,000 Foot View" Framework

How to zoom out from daily problemsMaking decisions like Jeff Bezos: type 1 vs. type 2 decisionsConverting overthinking into strategic advantage

 Scaling & Operations Deep-Dive

Why you need to act before having perfect dataThe "100 reps" principle for finding your ideal clientHow to forecast growth wi...


CRO Strategies to Boost Your Digital Performance
09/02/2024

Ever wonder how top CRO experts think about experimentation, user research, and building effective strategies?

In this episode, we dive deep with Lori Cantwell, CRO Analyst at Codal and veteran CRO specialist.

Here's a taste of what you'll learn:

The unexpected journey from digital marketing intern to CRO expertWhy more people are flocking to the CRO industry (and how to break in)Common mistakes beginners make with data analysis and test interpretationHow to build a strategic CRO roadmap aligned with business goalsThe power of simplicity in testing (and when to go big)Strategies for...


Advanced CRO Techniques To Boost Conversions With Chris Marsh
08/22/2024

In this episode, we're joined by Chris Marsh, a veteran CRO consultant with over a decade of hands-on experience in UX and data-driven marketing. 

Chris takes us on his journey from agency work to freelance success while breaking down the intricacies of CRO.

We explore:
✅ Identifying the right time to implement CRO in your business
✅ Techniques for gaining support from hesitant stakeholders
✅ Typical CRO pitfalls and how to avoid them
✅ Strategies to boost your e-commerce conversion rates
✅ The vital importance of user research in CRO
✅ Best practices for presenting test results...


Startup Struggles to Conversion Breakthroughs
08/19/2024

We’re excited to have Will Laurenson, the dynamic founder of Customer Who Clicks and a seasoned CRO specialist, on the show.

Will’s journey from startup to CRO experimentation is nothing short of fascinating. In this episode, 

Will talks about: 
✅ The true essence of CRO (it’s more than just conversion rates!)
✅ Why UX should be central to your product development
✅ Strategies to supercharge your online store, even with a tight budget
✅ Creating content that resonates with your customers’ needs
✅ The role of AI in optimization and its future potential
✅ Inno...


Getting to Know Your Customers Through Post-Purchase Surveys
08/13/2024

Join us as we chat with Jeremiah Premer, CEO of KnoCommerce. 

This platform started as a survey app but has grown into a powerful tool helping brands understand customer motivations and discovery journeys!🚀

In this episode, Jeremiah shares some real-world insights about post-purchase surveys and how to really get to know your customers.

You'll learn: 
✅ Why you shouldn't hesitate to ask customers questions
✅ How some brands successfully use 19-question surveys
✅ Using the "Actions" feature to turn surveys into revenue drivers
✅ Leveraging the "Audiences" feature for targeted surveys and analysis
✅ Ideal s...


Advanced CRO Techniques For Data Driven Success
08/06/2024

We just dropped our latest episode of ConversionWise podcast series "Talks That Convert"!

This time, we are so grateful to learn more about CRO and experimentation with none other than Ruben de Boer, the best-selling instructor and founder of Conversion Ideas.

Here's what Ruben and Chris have in store for you in this episode: 
🙅‍♂️ Common CRO misconceptions 
🎯 How to motivate stakeholders
🧬 The importance of scientific research in CRO
♟️ Strategies for both large and small brands

My main takeaway from this conversation is that it sparked some great ideas on how to explain comple...


Obvi's Journey To 8 Figures, The Importance Of CRO & Going Into Retail
07/29/2024

In this episode on Talks That Convert, we had the honour of speaking with Ashvin Melwani, Co-founder and CMO of Obvi, a 8 figure health and beauty brand that has scaled to 40 million in 40 months, Ashvin is a marketing expert with over 100 million in ads spend. 
It’s safe to say Ashvin knows a thing or 2 about successfully scaling Ecom brands. This episode was filled with amazing insights where Ashvin shares his knowledge and experience, we cover: 

- How the story of Obvi began and how they scaled so quickly 📈

- The importance of havi...


Why CRO Is Crucial For Your Ecom Brand, How To Scale A Leading CRO Agency, Keeping Low Churn And more...
#1
07/04/2024

In the first Episode of Talks That Convert, who better to start this off with than the man that started this all. Oliver Kenyon, Co-founder of ConversionWise and Co-creator of this podcast. With an incredible career, Co-founder of one of the largest CRO agencies in the world called ConversionWise,  founded and sold the biggest affiliate community online and fully qualified chef, Oliver and Chris talk about: 

- The importance of doing CRO for your brand 💸

- How to maximise the results from your CRO effort 📈

- What it takes to scale a successful agency 🎯...