The Home Services Marketing Podcast Growth To Acquisition

In this episode of The Home Services Marketing Podcast, I sit down with Court Lundberg, Founder of Rare Breed Plumbing, Heating & Air, to break down how his company grew from $2.4 million to $6 million in revenue by strengthening its brand, culture, leadership, and operational systems.

We discuss how Rare Breed’s rebrand helped improve recruiting and lower customer acquisition costs, why clearly defined core values and KPIs matter, and what it takes for an owner to transition from doing everything themselves to building a leadership team that can scale the business.

We also dive into delegation, em...

In this episode, I sit down with Rob Young to talk about what it really takes to move from being a great contractor to becoming the CEO of a scalable, healthy business.

We break down why growth without the right systems can actually create more problems, and why profitability and positive cash flow have to come before simply chasing more revenue. Rob walks us through the stages businesses experience as they grow, including the challenges that show up when more employees, services, customers, and responsibilities start adding complexity.

We also discuss practical ways to build...

I brought Kel Kelsch of North Star Heating and Air onto the podcast for one reason: he runs a 26-year-old family business that has done almost everything backward compared to what the industry tells you to do and it is working better than most.

No aggressive scaling. No chasing private equity. No high-pressure sales tactics on service calls. Just a slow, deliberate build anchored in treating every customer like family, and every technician like one too.

Kel took over from his father, Terry Senior, who started North Star with two unmarked trucks and no marketing...

I sat down with Olga de la Cruz, co-founder of HQ Painting in Salt Lake City, Utah, to talk about what it takes to build a high-end painting company from scratch. Starting in 2012 with $500 in their first month, Olga and her husband have grown HQ Painting to target $2.2 million in revenue this year, with a team of eight crews dedicated to custom, detail-oriented work.

Olga breaks down how they hire, train, and retain painters, why referrals and networking drive the bulk of their business, and how they built a brand that homeowners and contractors remember. She also...

In this episode, I sit down with Jessica Chase from Get Above the Fold to talk about programmatic advertising and connected TV for home service contractors. She walks me through how these ad formats work, when to start using them, and how they lift results across your other marketing channels.

We get into building a strategy around your first-party data, CRM lists, and event geofencing. Jessica shares real client numbers, including cost-per-lead results that most contractors have not seen from Google alone. She also breaks down budget ranges that make sense at different stages of business growth.<...

I sit down with John Jauvenaux from BB Septic in Northwest Arkansas to talk about what it really takes to build a stable, profitable home services company. We get into his early jobs, failed ventures, and how he turned a small septic outfit into a growing business by focusing on integrity, systems, and the right people instead of shortcuts.

From my side as an agency owner, I share how this lines up with the way we help contractors grow from survival into serious scale. We talk through old-school marketing like Yellow Pages and door hangers, how online...

I had the pleasure of sitting down with Carrie Kelsch, CEO of A Plus Garage Doors, to talk about her incredible journey from mortgage broker to running the largest garage door company in Utah. We covered everything from surviving the 2008 housing crisis to building systems and processes that took her from six employees to 96 vehicles on the road. Carrie shared her strategies for creating a strong company culture, implementing Service Titan to gain transparency across operations, and the decision to join Guild Garage Group in 2022. This conversation is packed with practical advice for any home services contractor looking to...

In this episode, I sit down with Tom Rand from Climate Care to discuss practical HVAC marketing strategies that work. Tom oversees marketing for 30 independently owned HVAC companies and shares what he's learned about attribution, SEO, building marketing plans, and knowing when to hire help. We talk about the shift from reactive marketing to strategic planning, why organic search matters more than ever, and how AI is changing the game.

If you're an HVAC contractor looking to grow past the word-of-mouth stage, this conversation covers the foundations you need. Tom breaks down how to measure what's working...

Host Adam Loveridge sits down with Scott Grimes from Grimes Heating and Air out of Oroville, California to discuss recovery, entrepreneurship, and building a successful HVAC business. Scott shares his journey from addiction to 31 years of sobriety, how integrity and financial systems became the foundation of his business growth, and the challenges of scaling from a one-man operation to a $6.5 million company with 16 trucks and 33 employees. This conversation covers everything from managing profitability and hiring staff to the importance of letting go and trusting your team offering valuable contractor business advice for anyone in the home services industry.Scott...

The episode of Adam Loveridge: Home Service Marketing Podcast, Luis Francisco, owner of Stashluk Plumbing Heating Services, shares his journey from immigrating at age 12 to acquiring the plumbing and HVAC company he worked at for 10 years. Luis discusses growing the business from 1.5 million to over 2 million in revenue through strategic marketing, customer retention, and faith-based principles. He emphasizes the importance of educating customers rather than hard-selling, maintaining strong relationships, and always having faith when facing business challenges. Luis explains his "why" - providing for his family and being a better father - and offers advice to aspiring service technicians...

In this episode, we delve into the intricate dynamics of marketing within the home services sector, emphasizing that the essence of successful marketing lies not in the art of persuasion but rather in the innate desire of businesses to engage with effective strategies. We contend that individuals who are genuinely inclined to market their services inherently seek the most proficient vendors to collaborate with, while those who are reticent often eschew the notion of allocating resources toward marketing endeavors. Through a candid conversation with Corey Eckert of Alpine Ductless, we explore the significance of specializing within a specific niche...

This podcast episode elucidates the intricate challenges faced by individuals embarking on the journey of establishing their own HVAC businesses. A salient point of discussion revolves around the critical necessity for aspiring entrepreneurs to secure adequate financial backing, as insufficient capital can significantly impede progress. The conversation further emphasizes the imperative of transitioning from a technician mindset to that of a business owner, highlighting the need for comprehensive understanding of operational dynamics beyond mere technical proficiency. Moreover, we explore the importance of mentorship and coaching in navigating the complexities of entrepreneurship, suggesting that guidance from industry veterans can substantially...

The salient theme of this podcast is the imperative of establishing a systematic approach to business operations, particularly in the realm of home inspection services. We engage in a profound dialogue with Joe Worthy of Premier Inspector Group, exploring the significance of creating repeatable systems that facilitate sustainable success and prepare companies for potential acquisition. Joe articulates his journey from military service to the home inspection industry, emphasizing the importance of networking and forming strategic partnerships with real estate agents as a cornerstone of business growth. We delve into the necessity of flexibility in operational procedures, understanding that adaptation...

The salient point of this discussion centers on the unique cooperative model employed by ClimateCare, which stands in stark contrast to traditional private equity approaches within the HVAC industry. We explore how ClimateCare prioritizes the preservation of member values and legacies, facilitating an environment where independent contractors can flourish without relinquishing control of their businesses. The conversation delves into the intricacies of maintaining long-term customer relationships through a robust maintenance program, aptly named "We Care," which not only generates recurring revenue but also fosters trust and loyalty among clients. We emphasize the importance of strategic planning and the careful...

The primary focus of this podcast episode centers on the journey of entrepreneurship within the home services industry, as articulated by Daniel Guest, a seasoned entrepreneur and owner of Guest Plumbing and HVAC. He discusses the evolution of his business, emphasizing the significance of resilience in overcoming challenges such as market fluctuations and the impact of the COVID-19 pandemic on operations. Daniel posits that genuine passion for one's work often emerges from a commitment to solving problems rather than merely pursuing personal interests. Throughout our discourse, we explore the importance of mentorship, the necessity of establishing effective operational processes...

This podcast episode delves into the evolving nature of leadership within the home services industry, emphasizing the importance of collaboration, transparency, and community engagement. We articulate how leaders must embrace the need for shared responsibility among their teams, fostering an environment where employees feel empowered to contribute to the organization’s goals. The discussion highlights the necessity of actionable data in driving business strategies, as well as the acknowledgment of personal vulnerabilities that leaders face as they navigate their roles. By sharing experiences and insights, we advocate for a culture in which mistakes are viewed as opportunities for growth, an...

The podcast episode presents an in-depth exploration of the philosophical and practical dimensions of ownership in the home services industry, as articulated by Adam Loverich and Matt Pillius. The discussion begins with a critical reflection on the historical context of business ownership, wherein owners often sought personal enrichment at the expense of their teams. Pillius, drawing from his extensive experience in the trades, emphasizes a transformative philosophy that seeks to ensure that all employees achieve success and satisfaction in their roles. This shift in perspective is not merely aspirational; it is framed as a necessary evolution in an industry...

The episode of the Adam Loveridge: Job Calls Podcast, Adam talks with Justin Brown from SureTech about building an HVAC business from scratch. Justin shares his journey from being an HVAC tech to starting his own company, facing challenges during the 2009 recession, and ultimately finding success through implementing the Entrepreneurial Operating System (EOS) from the book Traction. He discusses the importance of building a strong team culture, learning business fundamentals before going solo, and how local services ads helped him grow. Justin emphasizes that success in the HVAC business requires more than technical skills - it demands understanding leadership...

The episode of the Job Calls Podcast, Adam Loveridge sits down with Anthon Mecham from Authority Heating & Cooling to discuss their remarkable journey from a small new construction company to a thriving HVAC business targeting 10% market share in Utah County. Anthon shares how implementing core values of honesty and integrity, combined with strategic hvac marketing initiatives including vehicle wraps, billboards, and TV commercials, helped transform their home services business from unmarked vans to a recognized household name. The conversation explores crucial hvac growth strategies, the importance of retention marketing and customer lifetime value, their experience with Service Titan software...

Adam Loveridge JOB CALLS EP. 21:How Ashley Stroud Built a $5M Plumbing Empire: Rebranding Success & Marketing Strategies

The episode of the Job Calls Podcast, Adam Loveridge sits down with Ashley Stroud from Plumbing Outfitters to discuss their remarkable plumbing business growth journey and transformative rebranding success story. Ashley shares how she and her husband Warren built their plumbing company from a single truck operation in 2017 to a thriving business with 29 employees and nearly $5 million in revenue. The conversation dives deep into their strategic rebranding efforts with Lemon Seed Marketing, revealing how investing in strong plumbing company branding...

The episode of the Job Calls Podcast, Adam Loveridge sits down with Chris Gist from Paradise Home Services to discuss his unique success story with private equity acquisition. Chris shares how Paradise Home Services grew from $1.2 million to nearly $6 million in just three years before being acquired by Leap Service Partners, and why this PE-backed transition has been a positive experience for both the company culture and employees. The conversation explores the importance of maintaining company culture during acquisitions, developing leadership through PE resources, and how being selective about your acquirer can lead to successful outcomes in the home...

How David Katz Transformed Trio Heating: Rebranding, Metrics & Customer Experience

David Katz joins Adam Loveridge on the Job Calls Podcast to share how he built Trio Heating & Air from scratch, revealing the emotional journey of rebranding, the power of customer-first marketing, and why focusing on conversion metrics rather than revenue per truck creates sustainable growth in the HVAC industry.

00:00 - Emotional Rebranding Journey

03:00 - Starting Without HVAC Experience

06:55 - Pacific Air USA Origins

09:40 - Rebranding Challenges

14:17 - The Trio Brand Meaning

17:55 - Performance Metrics Discussion<...

Adam Loveridge JOB CALLS EP. 18:How to Grow an HVAC Business from $0 to $15 Million in 4 Years | Michael Katz Interview

The episode of Adam Loveridge: Job Calls Podcast, Michael Katz shares his remarkable journey growing Trio Heating, Air Conditioning and Plumbing from zero industry experience to a $15 million business in just four years. Michael discusses how he studied successful HVAC companies, implemented proven processes, and built a thriving business through customer service excellence, innovative membership programs, and strategic text message marketing campaigns that generate significant revenue during slow seasons in the HVAC industry.

0:00 - Rapid Business...

The episode of Job Calls Podcast, Andrew Sams from Alpine Building Performance shares valuable insights on how home service contractors can build referral partnerships with property inspection companies. As the owner of a successful Denver-based inspection business with a team of 14, Andrew explains how inspectors serve as trusted advisors to homebuyers and can become powerful referral sources for contractors. He discusses how educational marketing and building relationships with inspection companies can provide contractors with pre-qualified leads while bypassing expensive digital marketing channels.

00:00:00 - Home Inspection Volume

00:02:57 - About Alpine Building Performance

00:05:42 - Content...

Adam Loveridge JOB CALLS EP. 16:The Relationship That Determines Your Business Success: Jim Bradford on Servant Leadership

The episode of the Home Services Marketing podcast, Adam Loveridge interviews Jim Bradford, founder of Freedom Air Conditioning in Jindale, Florida. Jim shares his remarkable journey from losing everything in the 2008 housing market crash to building a thriving HVAC business with his daughter. He discusses his servant leadership philosophy, emphasizing that "the relationship you have with your employees is what your employees will have with your customers," while explaining how core values and employee success drive business growth and exceptional...

The episode No. 14 of Job Calls podcast, Adam Loveridge speaks with Crystal Williams, Founder of Lemon Seed Marketing, about the importance of brand identity for heating, air conditioning, and plumbing contractors. Crystal shares insights on when companies should consider rebranding, the process of developing an authentic brand story, and how proper branding can significantly improve marketing performance across all channels. She emphasizes that successful rebranding requires full commitment, clear leadership decisions, and proper implementation across all customer touchpoints.

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0:00 - Brand story and identity importance

3:07 - Crystal's background in HVAC marketing

10:08...

The Episode No. 1 of The No BS Dental Marketing Podcast S4, Chris Pistorius talks about how AI is revolutionizing dental marketing strategies. He discusses why AI represents the biggest business transformation since the internet, explaining how it enables more efficient, targeted, and personalized marketing campaigns that deliver better patient acquisition results. Chris debunks common misconceptions about AI while highlighting practical applications that dental practices can implement today to stay ahead of competitors who are already leveraging these smart dental marketing technologies.

Timestamps:

0:28 - Introduction to AI dental marketing

3:40 - How...

The episode No. 13 of Job Calls Podcast, Adam addresses the recent Google review crisis where businesses lost up to 40% of their reviews overnight. He discusses critical reputation management strategies, emphasizing the importance of diversifying review platforms and implementing comprehensive online reputation management systems. The episode explores how businesses can protect their digital reputation through first-party data collection, review archiving, and maintaining presence across multiple review platforms while focusing on owning their marketing assets rather than relying solely on Google for social proof.

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00:00 - Intro and Recent Google Review Crisis

02:45 - Impact of...

The Episode 12 of the Job Calls Podcast, Adam Loveridge talks with Remington Curtis from Sunbelt Business Brokers about selling a business in the HVAC and plumbing industries. Remington shares insights on business valuation, deal structures, timing considerations for selling, and how to maximize value. He explains key metrics like EBITDA and SDE, typical multiples for valuation, and the importance of clean financial records. Remington also discusses the role of business brokers in facilitating sales and advising owners on exit strategies.

Timestamp:

0:00 - Introduction and background

3:01 - What is a business broker?

5:19...

The episode 11 of the Adam Loveridge: Job Calls Podcast, Adam discusses the importance of creating a comprehensive marketing ecosystem for home services businesses transitioning from commercial to residential work. He emphasizes the need for a strong digital presence, including an optimized website and Google Business Profile, to support advertising efforts. Adam explains how combining tactics like Google Ads, retargeting, and CTV advertising can increase brand awareness and lead generation, ultimately improving SEO performance and driving business growth.

Timestamp:

00:00 - Introduction to Marketing Ecosystem

03:41 - Importance of Digital Presence

09:55 - Google Ads...

Adam Loveridge discusses the importance of comprehensive planning for home service businesses in 2025. He outlines a seven-step process for evaluating past performance, setting goals, and aligning teams for success in the coming year. Adam emphasizes the need for financial reviews, marketing assessments, and operational improvements, while also stressing the importance of personal leadership reflection and work-life balance for business owners.

Timestamp:

0:00 - Introduction and Importance of Planning

3:01 - Financial and Profitability Review

15:55 - Lead Generation and Marketing Review

27:15 - SWOT Analysis for Business

37:41 - Goal Setting for...

The Job Calls Podcast Episode 9, Adam Loveridge discusses the importance of client management and handling scope creep in home services. He shares a personal story about a kitchen remodel project and emphasizes the significance of understanding client pain points, managing expectations, and delivering excellent service. Adam highlights how effectively addressing client concerns can lead to increased referrals, positive reviews, and business growth in the home services industry.

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0:00 - Introduction and client referrals

0:42 - Kitchen remodel project story

3:39 - Handling client expectations

6:18 - Understanding client pain points

9:34...

The Job Calls podcast episode 8, Adam Loveridge talks with Court Lundberg, owner of Rare Breed Plumbing, about marketing strategies and business growth in the plumbing industry. Court shares insights on rebranding his company, leveraging digital marketing tactics like SEO and PPC, and his perspective on private equity acquisitions in home services. The conversation covers practical tips for contractors looking to expand their businesses while maintaining quality service and company culture.

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0:00 - Introduction and background

3:15 - Starting Rare Breed Plumbing

6:15 - Unique selling proposition

10:15 - Marketing strategies and growth<...

In episode 7 of Adam Loveridge: Job Calls Podcast, Adam discusses the evolving landscape of SEO heading into 2025. He delves into Google's shift towards prioritizing helpful content over keyword-centric approaches, emphasizing the importance of answering user questions and providing valuable information. Adam highlights the growing significance of entity-centric SEO, local relevance, and trust flow in link building strategies. He also touches on the impact of Google's increasing focus on ad placement and offers insights on how businesses can adapt their SEO strategies to stay competitive in this changing environment.

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0:00 - Introduction and SEO Evolution

The Adam Loveridge: Job Calls Podcast Episode 6, Adam discusses how to avoid getting ripped off by digital marketing agencies. He emphasizes the importance of choosing agencies with experience in your specific industry, understanding key performance metrics, and maintaining clear communication. Adam shares insights on evaluating agency guarantees, the benefits of niche-focused agencies, and red flags to watch out for when selecting a marketing partner. He also provides valuable tips on assessing SEO performance and the importance of regular reporting.

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00:00 - Introduction and topic overview

03:39 - Signs of a poor marketing agency

The Adam Loveridge: Job Calls Podcast Episode 5, Lawrence Snow, owner of a successful plumbing and home services business, talks about his experiences with business acquisitions and private equity in the home services industry. Lawrence shares insights on the importance of company culture, leadership, and financial management when preparing a business for sale or acquisition. He emphasizes the value of creating systems, knowing your numbers, and being able to step away from day-to-day operations. Lawrence also discusses the challenges of working with private equity firms and provides advice for business owners considering selling their companies.

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00:00...

The Job Calls Podcast Episode 3, Adam Loveridge discusses strategies for home service businesses to maintain sustainable cash flow through seasonal downturns. He emphasizes the importance of planning ahead and increasing marketing efforts now, before business slows down in the fall and winter. Adam shares specific tips for HVAC, plumbing, and remodeling contractors to leverage their existing customer lists, run targeted promotions, and use platforms like Google Business Profile to generate leads during slower periods. He stresses that being proactive with marketing and customer outreach is key to avoiding major dips in revenue as seasons change.

Timestamps:

The Job Calls Podcast Episode 3

The Job Calls Podcast Episode 3, Adam Loveridge discusses how home service companies are doing Google Business Profile wrong and provides tips for optimizing GBP listings. He explains the importance of having a physical address for your GBP listing, choosing the right categories, optimizing services and products, getting consistent reviews, and posting regularly. Adam emphasizes that a well-optimized Google Business Profile is crucial for showing up in local search results and getting leads through Google's Local Services Ads.

Chapter Timestamps:

0:00 - Introduction

3:01 - What is Google Business...

The Adam Loveridge: Job Calls Podcast, Adam talks about the importance of alignment in business and personal life. He shares a personal story of letting go of a fractional CMO role that was causing stress and misalignment, and how this decision opened up new opportunities aligned with his goals and strengths. Adam discusses the benefits of pivoting when things aren't working, especially in challenging economic times for home services contractors. He emphasizes the need for businesses to adapt their strategies, such as offering more affordable options like cabinet refacing instead of full replacements, to attract customers in a tighter...

The Job Calls Podcast, Adam Loveridge talks about the power of search engine optimization (SEO) for contractors and home services businesses. He shares his background in real estate marketing and how he discovered the effectiveness of SEO during the 2008 recession. Adam emphasizes that Google is still king for generating leads, with SEO providing the best return on investment compared to paid ads. He explains how dominating search results can help contractors become the top brand in their market, attract talent, and scale their business confidently. The episode provides insights on digital marketing strategies to grow contracting businesses in today's...