Marketing Without Social Media: The Website Success Show for Health & Wellness Professionals
Love the work you do, but tired of pouring time into social media and getting very little back?There is another way to bring in clients. When your website is found on Google, on maps and in AI search, it can do far more of the work for you.This podcast is for health and wellness professionals who run their own practice and do most of their own marketing, even if they have a little help.Therapists, counsellors, skin specialists, aesthetic and medspa practitioners, holistic and complementary therapists, nutritionists, coaches, physiotherapists, retreat hosts and training academies. You’re established in wh...
159: Getting Clients Without Social Media: LIVE SEO COACHING with Fertility and Pregnancy Specialist Sam Jones
In this episode, Jules White is joined by Growth Club member Sam Jones, a fertility and pregnancy specialist from Natural Fertility and Pregnancy, for a live coaching session. Sam is a registered midwife and licensed acupuncturist based in Wales, supporting women through fertility, pregnancy and the postnatal period.
Sam shares how her website and Google Business Profile have been bringing in enquiries, including returning from holiday to a full diary of booked calls, all without using social media. Jules and Sam then focus on one of Sam’s more challenging services: birth trauma therapy for dads. Together the...
158: How to Get Clients Without Social Media - 4 Problems Holding Health & Wellness Businesses Back
In this episode, Jules White steps back from the noise of everything business owners are told they “should” be doing, and shares who The Website Success Show is for and what she believes about marketing your business to get clients.
Jules explains that most of the people she works with are in health and wellness, such as mental health professionals, cinicians such as physiotherapists, coaches and more. These are businesses that help clients get better, so they always need new people coming in. She walks through the four core problems she helps solve, so you can get a st...
157: Why Traditional Marketing Feels Wrong for Many Health & Wellness Businesses
In this episode, Jules White is joined by brand messaging strategist Peta O’Brien-Day to talk about why so much traditional marketing feels uncomfortable for business owners who care about the people they help, such as physios and mental health professionals, and what a different approach can look like.
Peta draws on her 15 years as a youth worker to explain how many common marketing methods treat people as objects to be pushed through a funnel rather than people with their own agency. She and Jules talk through the oversimplification behind frameworks like StoryBrand, the tactics we’re ofte...
156: Should I Rebuild My Website with AI? The Risks to Your SEO, Security and Brand
In this episode, Jules White shares her thoughts after a big, well-known brand rebuilt its website entirely using AI, and explains why rebuilding your own site with AI may not be the shortcut it seems.
Jules compares the current wave of AI-generated websites to the early days of AI copy: impressive at first, until everyone realised it all sounded the same. She explains why a plain website that is genuinely yours beats a polished one that could belong to any business, and why many business owners don’t need a new website at all.
Ke...
155: Website and SEO for Hypnotherapists: Making More of Content You’ve Already Created LIVE WEBSITE & SEO STRATEGY
In this episode, Jules White audits the newly relaunched website of Jana from Tune in with Jana, a Website Growth Club member who supports professionals with stress, anxiety, burnout and self-doubt through hypnotherapy, somatic work and Kundalini yoga.
Jana's goal is simple: for her website to bring clients her way with less time spent on marketing. Jules looks at what's already working on her new site and picks out the practical changes that will help it do more.
In this episode, Jules and Jana talk about:
Why adding an email sign-up to the homepage...154: Stop Building So Much Rubbish: Choosing an Intentional Business
In this episode, Jules White steps away from the usual tips to share what has been on her mind over the last few weeks: a holiday that didn't end quite as planned, the pull of social media, feeling like a square peg, and a book that has changed how she thinks about marketing and growth.
Jules talks about switching off completely on a week away in Crete, and how the work breakthroughs she half expected never arrived. What her brain needed was simply rest after a tough couple of years. On the last day, her husband slipped...
153: Get Found by AI Using FAQs
In this episode, Jules White explains how frequently asked questions, one of the most underused sections on a website, can grow your traffic, build your authority and increase your conversions, and why they matter more now that AI answers and AI Overviews pull directly from them.
Jules shares a real example from a website visibility report she ran recently for a physiotherapy business, whose FAQ page was showing up for "sports massage" in both organic and AI search. From there she walks through why FAQs work on two fronts: removing the last-minute hesitation that stops human visitors...
152: 3 SEO Website Mistakes That Cost You Clients (and How to Fix Them)
In this episode, Jules White shares the three biggest SEO and website mistakes she sees costing business owners time and money - the same things that come up again and again when she looks at people's websites and talks to them about their businesses.
Counting down from number three, Jules starts with overlooking what SEO and your website can really do for your business. She talks about the owners who pour their time into social media while their website does very little to explain what they do or help people buy - and why a steady stream...
151: Can Podcasting Grow a Local Wellness Business? With Adam Schaeuble
In this episode, Jules White is joined by Adam Schaeuble of Podcasting Business School to explore how an audio-only podcast can help small and local business owners grow their reach, win more clients and build expert positioning - all with far less reliance on social media.
Adam shares how he went from running a fitness studio to becoming a full-time podcaster, and why he believes so many people give up on podcasting long before it starts to pay off. He explains why you don't need to be famous, own fancy equipment or book a studio to begin...
150: Your Biggest SEO Questions, Answered
In this episode - a milestone 150th - Jules White answers the SEO questions she gets asked most often, the ones that come up again and again in messages and in real-life conversations. Think of it as a "start here" episode: the one to send to a friend who is stressing about showing up on Google or feeling worn out by social media.
Jules works through six of the questions she hears most, from whether SEO is dead now that everyone is using AI, to whether you really need to be on social media, blog...
149: Simple Fixes That Help Google Send You Clients - LIVE GOOGLE BUSINESS PROFILE STRATEGY
In this episode, Jules White sits down with photographer Becky Kerr for a live Google Business Profile audit, working through the simple, practical changes that help Google understand a business and send it the right kind of work.
Becky's photography is wonderfully varied, from commercial shoots for big brands through to events and awards, and Jules shows how getting the profile and website working together helps the right clients find her. They look at Becky's categories, spotting that "photography studio" didn't fit how she actually works and that "advertising photographer" could serve her better. Jules also walks...
148: How to Optimise Your Service Pages for Google and Sales
In this episode, Jules White walks through how to optimise your most important service pages - the pages closest to the sale - so they show up on Google and in AI search, and actually turn visitors into bookings and sales.
Rather than blogging for the sake of it, Jules explains why she has Website Growth Club members focus on three to five core pages first, and how to work out which service page to start with - your most profitable one, or the one you most love delivering. Using a skin blemish removal page...
147: How to Stand Out When Anyone Can Create Content With AI
In this episode, Jules White is joined by Rebecca Mackay Miller of BLOC + ROSE for a conversation about how to stand out when anyone can generate content at the click of a button. Together they explore why your unique human perspective and lived experience are now the only real way to show you are a genuine expert, rather than someone who simply knows how to use an AI tool.
Rebecca shares how she helps multi-passionate founders become known for one big, ownable idea that connects everything they do, rather than exhausting themselves marketing several different versions of...
146: Six Months Without Social Media: What Actually Changed in My Business
In this episode, Jules White shares an honest reflection on six months since she decided to break up with social media. Jules explains why social media is optional, not forbidden: the handful of ways she still uses it on her own terms, why she now swaps numbers with people she genuinely clicks with rather than collecting followers, and the small daily moments - like a fellow dog-walker who'd never noticed the blackberries he passed every morning - that come back when you lift your head from your phone.
Key Takeaways:
Six months...
145: The Hidden Costs of Using AI to Build Your Website
In this episode, Jules White shares her honest, first-hand experience of vibe coding - using AI to build a sales page for her Local Visibility Workshop - and why it ended up costing her far more time than simply building the page herself would have.
Jules explains what vibe coding actually is, walks through the process she went through with ChatGPT, CodePen and FEA Create, and reflects on where it started to go wrong. Along the way she makes the case for why your core website pages are better built properly, with elements you can...
144 Do You Need SEO, or Do You Just Need More Clients?
In this episode, Jules White asks the more honest question about SEO: not whether it works, but whether your business actually needs it, and whether now is the right time. It's a conversation she's had more and more as her own business has evolved, and she argues both sides before landing on where she stands.
Jules explains what SEO really is, why it keeps bringing people in long after the work is done, and how that differs from social media and ads, where the traffic stops the moment you do. Drawing on her own time as commercial...
143: AI Search - Why Simple SEO Foundations Still Matter
In this episode, Jules White tackles a conversation that keeps coming up: is AI search really a completely different animal to SEO? Her answer is a firm no, and she explains why the work you've already done on your website's foundations is exactly what will help you show up in AI search results.
Jules cuts through the fear-based marketing around AI visibility and shares what has genuinely changed this year, including Google's AI Mode becoming the default, and what remains fundamentally the same. She explains why the words you use across your website, your Google Business Profile...
142: Before You Pay Someone to Do Your SEO - Growing Your Business Without Social Media
In this final episode of the Grow Your Business Without Social Media series, Jules White tackles the question everyone's asking right now: does AI search change everything? Cutting through the "SEO is dead" noise, she explains why, when you dig underneath it, it's still SEO at the core - your website needs to be well set up, clearly written, and easy for both people and bots to understand.
But the real heart of this episode is a bigger, more reassuring message: you're probably a lot less behind than you think. Jules makes the honest case for doing...
141: YouTube for Therapists: How Mallory Grimste Still Gets Clients From Videos Years Later
In this episode, Jules White welcomes her friend Mallory Grimste, a licensed clinical social worker based in Connecticut and New York, to talk about how she's used YouTube to grow her therapy practice without relying on social media.
Mallory shares how she started making videos back in 2015/2016 after being encouraged to get on camera, and how joining a YouTube-focused programme helped her take it seriously from 2018 onwards. She explains why she stopped producing new long-form videos back in 2022, yet her back catalogue of over 400 videos and 7,000+ subscribers continues to bring in clients today, split almost evenly between...
140: Guest Expert Liz Wilcox on How to Grow Your Business Using Email
In this episode, Jules White is joined by email marketing expert Liz Wilcox to talk about how your email list can grow your business without relying on social media. Picking up the thread of the series so far, relationships, visibility through guest talks, collaborations, and owning your own podcast and website content, Jules turns to email: the channel where you truly own the relationship and no algorithm can switch it off.
Liz shares how she went from RV travel blogger to email marketing expert, and makes a refreshingly honest case for why your list matters more than...
139: How to Use Content You Own to Grow Without Social Media
In this episode, Jules White shares why creating content you own is the most powerful thing you can do to grow your business without social media - and why it's been her fundamental belief since the very first episodes of this podcast.
Jules gets honest about her own content journey: why she stopped turning podcast episodes into blog posts, what she noticed when she looked at her Google Search Console data, and how she's approaching content creation differently now - with strategy and purpose rather than just volume.
Key Takeaways:
...
138: How Collaborations Helped Me Grow Without Social Media
In this episode, Jules White is joined by virtual summit strategist and coach Julie C Butler, who helps women entrepreneurs grow their email lists, visibility, and income through summits, bundles, and collaborations - without relying on social media or paid ads.
Jules and Julie explore how collaborating with others can be one of the most powerful (and underrated) ways to grow your business. Whether you are ready to host your own event or simply want to start getting in front of other people's audiences, this conversation is full of practical insight and genuine inspiration.
...
137: How Networking Helped Me Grow My Business Without Social Media
In this episode, Jules White shares how networking and building genuine relationships has been one of the most powerful growth strategies in her business - and how it can help you to market your business without relying on social media.
Jules reflects honestly on her own journey with networking, from never having done it before, to tracing many of her best clients, collaborations, and friendships back to those early groups she joined. She also covers the downsides - the time commitment, the occasional awkward conversation - and how to keep perspective when your inner critic shows up.<...
136: Grow Your Business Without Social Media - How I Do It (And How You Can Too)
In this episode, Jules White gets real about how she actually gets clients - and spoiler: social media isn't part of it. After stepping away from social media a few months ago, Jules shares the practical strategies that genuinely bring clients into her business, and how you can apply the same approach to yours.
Jules walks through the four core problems she helps business owners solve - visibility, conversions, making social media optional, and clarity and focus - and explains how her network, website, podcast, and email list work together to bring in clients consistently, even without...
135: What Google Actually Says About AI Search (And What You Can Stop Worrying About)
In this episode, Jules White cuts through the noise around AI search by sharing what Google has officially said in their new guide on showing up in AI search features - and perhaps more importantly, what they say you don't need to do.
Jules walks through the key takeaways from Google's guide, explaining why your existing SEO foundations are still the right strategy for AI search, what non-commodity content means and why it matters more than ever, and which widely-shared AI search tactics Google has now officially called unnecessary.
Key Takeaways:
<...
134: Is Google Business Profile Social Media? (And Why the Answer Matters for Your Business)
In this episode, Jules White tackles a question that came up at a recent in-person event - is Google Business Profile just another form of social media? The answer is a firm no, and Jules explains exactly why it's one of the most powerful (and most overlooked) tools for getting your business found online.
Jules breaks down how Google Business Profile works as a search tool rather than a social platform, why it connects you with people who are actively looking for what you offer, and how even small optimisations can produce results almost overnight.
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133: Is a New Website Really the Answer? Protect Your SEO Before You Change Anything
In this episode, Jules White gets candid about a situation she sees far too often - a client whose website traffic disappeared off a cliff after paying a professional to migrate her site to a new platform. Jules breaks down exactly why this happens, what should have been done differently, and how you can protect yourself if you're considering any kind of change to your website.
Jules explains why most websites don't actually need to move platforms at all, and why the desire for a fresh new look can lead to throwing away something far more valuable...
132: How to Get Your E-Commerce Website Found on Google: LIVE SEO STRATEGY
In this episode, Jules White is joined by Carly Parkin from Carly's Candles for a live website and SEO audit. Carly sells eco-friendly home fragrances - candles, reed diffusers, and wax melts - and wants her website to do more of the heavy lifting when it comes to traffic and sales.
Jules walks through Carly's Shopify site in real time, identifying quick wins across SEO and conversion that Carly can act on straight away, without needing to overhaul everything at once.
Key Takeaways:
Getting found on Google: Jules explains...
131: Why Blogging Might Be a Waste of Time (And What to Do Instead)
In this episode, Jules White tackles one of the most common pieces of advice given to small business owners - that you need to be blogging consistently to grow your website's visibility. Jules makes the case that for many businesses, blogging isn't actually the priority, and that time spent writing articles could be better spent elsewhere.
Jules explains why informational blog content is increasingly being answered directly by AI, and why your core website pages - your homepage, services pages, and booking pages - are likely the real reason you're not getting the enquiries and sales you...
130: Why SEO Beats Social Media for a Steady Stream of Clients
In this episode, Jules White makes the case for SEO as one of the most powerful and sustainable lead generation tools available to service-based business owners - and explains why it beats social media for building a consistent pipeline of warm, ready-to-buy clients.
Jules explores why so many small business owners find themselves stuck in feast or famine mode, constantly pouring time and energy into social media without seeing reliable results. She shares why SEO offers a fundamentally different approach: one that works independently of you, compounds over time, and keeps bringing leads into your business whether...
129: Website Tips for Naturopaths: Why Your Website Isn’t Converting LIVE WEBSITE STRATEGY
In this episode, Jules White carries out a live website conversion rate optimisation audit for Sara Southgate, a naturopath and perimenopause specialist. Jules identifies some quick wins and key changes Sara can make to start turning her website visitors into real bookings and sales.
Jules walks through Sara's homepage, highlighting how to make it immediately clear who you help, what you do, and what visitors should do next. She also uncovers some significant SEO issues caused by Sara's website builder that are making it difficult for Google to understand her business at all.
Key...
128: Is ChatGPT Making You Doubt Yourself? Why I Switched to Claude
In this episode, Jules White opens up about why she has made the switch from ChatGPT to Claude, and why it's about much more than just choosing a different tool.
Jules shares how she had been using ChatGPT for almost everything - from meal planning and podcast show notes to navigating grief - and how she gradually noticed it was amplifying her anxiety rather than helping. She talks honestly about the spiral of self-doubt it created, the way it seemed designed to keep her chatting rather than helping her step away, and why that became a problem...
127: How to Get Found on Google and AI Search with a Clearer Website
In this episode, Jules White explores what it really takes to stand out in AI search, and why this isn’t about choosing between Google or AI, but understanding how they now work together.
Jules explains why clarity around your niche, your services, and what you want to be known for has never been more important. She walks through how AI tools are interpreting search intent, why going deeper on your core topics helps you get found, and how this can bring more qualified visitors to your website.
The episode also breaks down practical ways to...
126: How to Improve Your Website SEO Without Overcomplicating It LIVE WEBSITE STRATEGY
In this episode, Jules White walks through a real website and SEO audit with a client who runs an online cookery school for teenagers. Together, they explore how to make the website work harder, from improving visibility on Google to creating a clearer structure that supports both traffic and conversions.
Jules focuses on practical, foundational changes that can make a real difference over the next six months. This includes identifying what the homepage should actually be trying to rank for, simplifying messaging, and making sure the website is set up in a way that search engines can...
125: Website Accessibility Basics: Small Changes That Help People and Search Engines With Rachel Mess
In this episode, Jules White is joined by Rachel Mess from the Inclusive Design Company for a conversation about website accessibility and why it matters for both users and search visibility.
They explore the strong overlap between accessibility and SEO, and how simple website improvements can make your site easier to use for everyone. From heading structures and font sizes to colour contrast and image descriptions, Jules and Rachel share practical ways to start making your website more accessible without needing a full redesign.
Rachel explains how accessibility helps people with visual impairments, learning differences...
124: I Stopped Using Social Media And Had My Best Month Ever!
In this episode, Jules White shares a personal update about stepping away from social media and what happened next. After stopping using social media in her business, Jules went on to have her best month ever.
Rather than presenting it as a magic formula, Jules reflects on what actually changed. She talks about the mental space created by removing social media from her daily routine, how that helped her focus on the right activities in her business, and the alternative ways she’s been connecting with potential clients.
Jules also revisits the four core problems sh...
123: Is Your Homepage Costing You Clients? LIVE WEBSITE STRATEGY for a Luxury Hair Salon
In this episode, Jules White is joined by Indira Nobile from InHair Salon in Dubai Marina for a live website and SEO audit.
Together, they review Indira’s homepage and Google Business Profile, exploring practical tweaks that could help her salon attract more of the right clients, especially those searching for blonde and balayage specialists in a competitive market.
Jules walks through how to strengthen the homepage hero section, clarify messaging, align headings with target keywords, and ensure the website and Google Business Profile are working together to reinforce local visibility. They also discuss the im...
122: The Fastest Way to Get More Local Clients
In this episode, Jules White explores how AI search and Google’s AI Overviews are changing the way people find local businesses, and why there’s no need to panic.
Rather than chasing social media or worrying about traffic drops, Jules shares why focusing on your core website pages and aligning them with your Google Business Profile can lead to more qualified enquiries and steady visibility.
Key Takeaways:
AI search and zero-click results: Why fewer clicks can still mean stronger, more qualified traffic.From keywords to clarity: How Google now focuses on unde...121: Stop Guessing What to Do With Your Website: A Simple SEO Strategy That Works
In this episode, Jules White shares a simple four-step filter to help you stop guessing what to do next with your website and start focusing on what actually moves the needle.
If you’ve been tinkering with your website without feeling like you’re making progress, or you’re not even sure what your site is doing for you, this episode walks you through what to prioritise first.
Key Takeaways:
The Stop Guessing Filter: A four-step process covering clarity, free Google tools, choosing your main visibility asset, and optimisation.
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120: How Local SEO Can Help You Sell Online Services and Products
In this episode, Jules White explores how local SEO can play a powerful role in selling online offers, not just supporting brick-and-mortar businesses.
Jules explains why local visibility matters even if you sell digital products, online courses, e-commerce items, or services that can be delivered anywhere. She shares how Google uses location signals to build trust, why people are more likely to buy from businesses that feel local, and how tapping into regional search intent can help you stand out in a crowded online space.
Drawing on her own experience working with salons, e-commerce brands...
