Click Tease: Weekly Digest of Branding, Marketing & Content that Converts

Join Joanna solo as she unpacks the heated conversation surrounding Sabrina Carpenter’s new album cover for “Man’s Best Friend.” Is it empowering, satirical, or setting women back? Joanna explores the double standards female artists face, why provocative content gets people talking, and how bold creative choices can fuel both controversy and visibility. Whether you agree or not, this episode challenges you to consider how your own brand can make an impact by sparking real conversation.

Time Stamps:
01:00 Sabrina Carpenter’s Brand Evolution
02:00 “Man’s Best Friend” Album Cover Controversy
03:00 Is It Empowerment, Sat...

Unpack the incredible story of Jamie Kern Lima, founder of IT Cosmetics. From facing repeated rejection to building a billion-dollar brand, Jamie’s journey is a masterclass in staying true to your vision, innovating boldly, and persevering when the odds are stacked against you. If you’re ready to embrace big ideas and lead with authenticity, this episode will leave you inspired and empowered to keep going—no matter the setbacks.

Time Stamps:

02:11 Jamie Kern Lima's Early Career

02:45 The Birth of IT Cosmetics

04:50 Breaking Beauty Standards

10:30 The QV...

We break down the real pros and cons of using AI for content creation, and why originality and creativity matter more than ever. Get honest insight on the ethical and environmental impact of AI, plus practical tips for using these tools without losing your unique voice. If you want to stay innovative while keeping your brand authentic, listen now.

Time Stamps

00:54 The Debate on AI in Content Creation

04:18 The Ethical and Creative Concerns of AI

11:44 AI's Environmental Impact

14:19 Using AI as a Support Tool<...

We’re diving deep into how nervous system regulation can transform not just your personal well-being, but your entire brand presence and business growth. We sit down with Trish Lynn to uncover why past traumas can make your content invisible—and how practical healing strategies can help you finally show up, share your story, and build real authority online. If you’re ready to move from survival to self-expression in your business, this episode is for you.

Guest: Trish Lynn, CEO The Trish Lynn – Business Therapist & Content Strategist
Instagram: @thetrishlynn
“When you heal your nervous system, yo...

We break down the recent controversy involving Blake Lively and Justin Baldoni—and how it relates to building and protecting a personal brand. From public perception to media backlash, we talk about navigating online heat while staying rooted in your values and voice. If you’re a female entrepreneur or creator building a platform, this one’s for you.

Time Stamps:

01:30 Blake Lively and Justin Baldoni Allegations

03:25 Impact on Personal Brands

06:40 Public Perception and Media Influence

07:30 The Role of Authenticity in Personal Branding

17:35 Recent Develo...

We’re getting into the real must-haves for a profitable and aligned digital launch. Whether you’re selling a course, membership, or resource—these are the three things that can’t be skipped if you want sales (and sanity). We share examples, mistakes we’ve seen, and give you a behind-the-scenes peek at Joanna’s client’s $20K pre-launch that didn’t involve a single email or Instagram post.

Join Joanna’s Waitlist: https://www.millennialmktr.com/launch-flow

Time Stamps:

00:00 – $20K Pre-Launch Without Emails or Posts

00:59 – 3 Things That Every Launch Needs

01...

Learn how to position yourself as a must-have podcast guest and turn interviews into powerful tools for building trust, authority, and your personal brand.

Time Stamps:

00:55 Pitching Yourself to Podcasts

01:50 Positioning Yourself as an Expert

03:31 Building Confidence and Authority

05:15 Sharing Stories and Case Studies

20:56 Technical Tips for Being a Great Guest

25:40 Effective Calls to Action

Join the list, get the tea, tips & tools that convert: https://clickteasepodcast.substack.com/subscribe

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐...

We’re breaking down how to pitch yourself as an expert podcast guest—even if you’re not sure what makes you “the expert.” From crafting a pitch that gets a yes to building a credible digital presence, we’re sharing everything you need to land and leverage podcast features for your brand.

Time Stamps:
 01:07 The Power of Podcasting for Creators
 03:09 Building Trust and Credibility Through Podcasts
 04:46 Maximizing Podcast Appearances for Your Brand
 06:21 Crafting the Perfect Podcast Pitch
 13:18 Finding the Right Podcasts for Your Niche
 22:32 Engaging with Podcast Hosts and Communities

We sit down with Sue Richey to dive into how she built a thriving local property management brand, scaled her business through smart marketing, and expanded her reach nationally with digital education.

Learn More About Sue:

Time Stamps:
 00:28 Sue Richey's Background and Expertise
 02:54 Business Growth and Evolution
 09:26 Building a Local Brand
 22:04 Marketing Strategies and Future Plans

Join the list, get the tea, tips & tools that convert: https://clickteasepodcast.substack.com/subs...

We’re talking about what it really takes to succeed — and why failure is part of the process.

Sara Blakely went from selling fax machines to building Spanx into a billion-dollar brand. Her story is a reminder that rejection and missteps are fuel, not flaws. 💥

We unpack how failing early builds resilience, why perfection is a myth, and how to keep going when the world says no. Plus, her new venture Sneaks is giving “Sneakers meets stiletto” energy 👟✨

Time Stamps:
00:45 Sara Blakely: From Humble Beginnings to Billion-Dollar Empire
01:35 The Importance o...

We’re tackling the unspoken rules women face—straight from the storylines of Younger and Running Point on Netflix. Michelle and Joanna dive into the double standards around age, credibility, and perfectionism that hold women to impossible standards while men get more room to stumble and grow.

Time Stamps:

02:06 Deep Dive into 'Younger'

04:16 Ageism in the Workplace

07:37 Exploring 'Running Point'

09:30 Women in Sports and Media

09:57 Age Bias and Internal Narratives

16:36 Double Standards and Perfectionism

22:00 Appearance and Credibility

28:46 Burden of P...

🔥 How Reese Witherspoon went from Hollywood A-lister to powerhouse entrepreneur—rewriting the script for women in media & business.

Time Stamps:
01:10 Breaking Stereotypes and Empowering Women
03:01 The Impact of Media on Female Representation
08:32 Reese Witherspoon's Strategic Business Moves
10:40 Lessons for Digital Business Owners
20:25 The Importance of Mission-Driven Business
25:09 Thinking Big and Long-Term Strategies

Join the list, get the tea, tips & tools that convert: https://clickteasepodcast.substack.com/subscribe

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challeng...

We’re breaking down how Duolingo went from a language app to a social media powerhouse—all thanks to some seriously unhinged (and genius) marketing. Dig into the bold, chaotic, and wildly effective strategy that turned Duo the Owl into an internet icon. Learn about the mastermind behind it all, Zaria Parvez, and how her fearless approach skyrocketed engagement, daily active users, and revenue. From the power of creative risk-taking to why authenticity wins every time, we’re unpacking what personal brands can steal from Duolingo’s success to stand out and scale.

Time Stamps:

This week on Her First, we’re pulling back the curtain on how we actually manage our time as business owners, because let’s be real—if your schedule is running you, you’re already losing. We’re breaking down our exact weekly planning process, daily workflows, and the tools that keep us sane (shoutout to Google Workspace, Motion AI, and monday.com). We’re also tackling the sneaky productivity killers—context switching, never-ending to-do lists, and not protecting your energy. Whether you’re a founder, a creator, or just trying to get your life together, this episode is packed with stra...

We’re diving into the magic of CliftonStrengths with none other than Sara Harvey—a Gallup-certified strengths coach and team trainer. We’re breaking down how this tool helps you identify your natural talents, boost productivity, and actually enjoy how you work. We even put ourselves under the microscope, sharing our own strengths profiles and how they shape our personal brands and business moves. This episode is packed with insights to help you lean into your strengths and work smarter, not harder.

In addition to being a former C-suite executive and now business owner, Sara Harvey is a Gall...

We’re talking all things Beyoncé—because who does branding better? We break down how Queen Bey went from a Houston girl with big dreams to a global icon running her own empire. We’re diving into the genius behind her brand: owning her intellectual property, navigating industry bias like a pro, and balancing mystery with authenticity to keep fans (and the internet) on their toes. Plus, we’re pulling out the best lessons entrepreneurs, creators, and business owners can steal from her playbook—because if Beyoncé can do it, so can we.

Time Stamps:

01...

In this episode of the Her First Podcast, Joanna is joined by Sue McLoughlin, a Kajabi expert and digital nomad, to discuss the pressing issue of burnout among entrepreneurs. Sue shares her personal experiences with burnout, the importance of setting boundaries, and tailoring business strategies to one's own nature. The episode underscores the necessity of self-care, setting up sustainable business practices, and the pitfalls of trying to imitate others' success.

Sue is a Kajabi expert and strategist who’s been helping creators build and grow their online businesses since 2019. Sue’s all about making Kajabi work for you...

On this episode of Her First, we’re getting into the powerhouse that is Leila Hormozi. If you don’t know her, she’s the co-founder of Acquisition.com and, alongside her husband Alex Hormozi, has built multiple businesses into absolute beasts. We’re breaking down her no-BS approach to personal branding—think trust over clout, engagement over vanity metrics, and why consistency is the real flex. Plus, we’re diving into her mindset strategies: handling criticism like a boss, embracing discomfort, and playing the long game when it comes to scaling a business. If you’re ready to level up, hit...

On this week's Her First, we're talking personal branding – the real deal.  We're breaking down how to actually build and grow your brand, not just exist online.  Think auditing your current vibe, creating a visual identity that pops, developing a content strategy that isn't snooze-worthy, and, of course, networking like a pro.  We even pulled inspo from the big leagues – Tim Ferriss, Taylor Swift, Amy Porterfield – you know, the works.  We're getting into what makes content actually engaging, how to chat with your audience (and have them actually listen!), and how to use those platforms to your advantage.  Oh, and don't f...

Personal branding isn’t just for influencers—it’s the key to building trust, growing an audience, and making money online. In this episode of Her First, we break down the three must-have pillars of a powerful personal brand: knowing your core values, defining what makes you unique, and getting crystal clear on your audience. We’re also calling out the biggest branding myths (spoiler: “just go viral” is trash advice) and showing you how to build a brand that actually converts. If you’re ready to stop winging it and start treating your brand like a business, this episode is you...

In this episode of Her First, we’re diving into the powerhouse that is Alexandria Ocasio-Cortez—aka AOC. We break down how she went from bartending to becoming one of the most influential politicians of our time, all while keeping it real. From her grassroots campaign to her bold stance on issues like the Green New Deal and rejecting corporate PAC money, AOC’s personal brand is as strong as her policies. We’re talking about the power of authenticity, storytelling, and standing firm in your values—whether you’re in politics or building your own business. Because let’s be real, the...

In this episode of Her First Podcast, we dive into Sabrina Carpenter's incredible career and the evolution of her personal brand. From her Disney Channel beginnings to becoming a global sensation, Sabrina’s journey is full of lessons for anyone building their brand. We break down her strategies, like crafting a signature style, collaborating with top artists, and sharing just enough of her personal life to keep her audience hooked so you can learn from her stardom ways.

Time Stamps:

01:13 Sabrina Carpenter's Early Career and Breakthrough

03:27 The Importance of Star Qu...

We’re diving into Mel Robbins’ ‘Let Them’ Theory from her latest book and breaking down how high-achieving women can use it to tackle personal and professional challenges. We’ll chat about Mel’s inspiring journey from burnout to becoming a powerhouse motivational speaker and personal growth guru. Along the way, we’ll unpack the magic of setting boundaries, managing your mindset, and focusing your energy on what really matters. Whether you’re a female entrepreneur juggling all the things or just trying to stress less and win more, we’ve got tangible strategies to help you thrive. Plus, we’ll explore how...

We’re tackling the buzz about a possible TikTok ban in 2025 and what it means for all of us—small business owners and creators who’ve built so much on the platform. We’ll break down the national security talk behind the ban (in plain English, don’t worry) and, more importantly, chat about what you can do to stay ahead. Think email lists to own your audience, exploring other platforms, and boosting your personal brand so you’re not stuck relying on just one app. We’ve got tips to help you roll with the punches and keep your business...

Welcome Alessia Lupoboni: Co-Founder Lazy Dancer Tips & Profitable Talents, Former Professional Ballet Dancer, YouTuber & Online Business Consultant

In this episode, we chat with Alessia Lupoboni, pro ballerina turned co-founder of Lazy Dancer Tips, about her journey from pirouettes to profits. Alessia opens up about losing and rediscovering her identity while transitioning from ballet to running a coaching business with her husband, Jacopo. She shares the personal struggles that inspired her thriving online ballet platform and highlights how authenticity and resilience are game-changers for business owners. Perfect for anyone navigating big transitions or craving a...

The best approach for goal-setting in 2025—without making it feel like another boring chore. We’re building on last episode’s reflections (so if you skipped it, go back and do your homework) and get real about visualizing our future selves. Crafting “I am” statements, breaking down goals into bite-sized chunks, and keeping it focused with quarterly themes. Reminders that progress isn’t a straight line—so grab your journal, pour a coffee (or tea), and join us as we map out a year of wins, growth, and maybe a little grace.

Time Stamps:

00:50 The...