Side Hustle to Six Figures
In the Side Hustle to Six Figure podcast, host and successful e-commerce business owner, Chontelle Fossey, shares how she turned her side hustle into a six-figure business, through focussed marketing, mindset and strategy. If you’re looking to leave the 9-5 grind behind, this is the podcast that will equip you with the intel and confidence, to finally do it.
56. The Smartest Strategy I Know to Scale Without Burnout
In this episode, Chontelle shares the transformational strategy of leveraging email and automation as the backbone of a scalable ecommerce business, without sacrificing personal time, energy, or joy. She opens with a relatable question: how she manages three distinct businesses without being constantly busy—and reveals the answer lies not in working more, but in building systems.
Listeners will learn:
Why working on your business, not just in it, is what separates sustainable success from burnout
How email flows can become a “silent salesperson” that nurtures, converts, and sells even when you're offline
<...55. How I Stepped Back Whilst Scaling My Sales
In this episode of Side Hustle to Six Figures, Chontelle shares the behind-the-scenes of the sales system she set up that allowed her to step back from her ecommerce business, without sales slowing down.
Listeners will hear how setting up a system for sales is smart, but how optimising that system on a regular basis is where the real magic happens. Chontelle breaks down what a sales system should actually do, from attracting new eyeballs, to getting them onto an email list, nurturing them, and ultimately turning them into paying customers. She also recaps her ‘retail store’ anal...
54. The Missing Step Between Getting Seen & Getting Sales
Episode Summary:
Many product-based business owners are showing up consistently, creating content, and getting traffic, yet their sales still aren’t where they want them to be. This episode uncovers why visibility alone isn’t enough and introduces the often-missing piece in the business funnel: the nurture phase.
Chontelle explains how this middle step, nurture and convert. It is what transforms attention into revenue. She shares three actionable strategies to help ecommerce founders build trust, connection, and consistent conversions without burning out or starting from scratch each month.
Listeners will gain a clear unde...
53. The Number 1 Reason Why No One Is Seeing Your Products
In this episode of Side Hustle to Six Figures, Chontelle dives into the most common mistake she sees ecommerce business owners make, one that’s likely costing them sales every single day.
While most are focused on getting seen through social media, SEO or paid ads, very few are thinking about how to retain those people once they’ve landed on their site. This episode explains exactly why that matters and what to do about it.
Listeners will learn:
Why relying on social media alone is a dangerous game
The “leaky bucket...
52. Why Your Sales Are Stalling & The Simple Funnel Fix You Need
In this episode of Side Hustle to Six Figures, host Chontelle Fossey shares a powerful framework to help ecommerce business owners uncover the real reasons behind slow sales—and what to do about it.
Based on a popular masterclass from her program, Six Figure School, Chontelle walks listeners through how to audit their sales and marketing funnel step-by-step, using plain English and relatable examples.
Listeners will learn:
Why mindset matters more than they think when it comes to scaling sales
The three key stages of the sales funnel: Attract, Nurture, Convert
...51. Unpopular Opinion: You Don't Need a Professional Website, SEO, or a Huge Following
If you’re overwhelmed by all the noise in the ecomm world, this one's for you. In today’s episode, Host, Chontelle Fossey, is spilling five hot takes that might make some marketers cringe, but could be the game-changers your biz needs. These are things she's personally tried, tested, and tossed out… because they just didn’t work.
From ditching the idea that you need a massive following, to why SEO might not be the holy grail anymore, Chontelle will lift the lid on the myths that might be keeping you stuck. If your to-do list is a mile long...
50. 7 Ecom Secrets You Need to Know in 2025
Today’s episode is a little lighter, a little snappier, and super practical.
I’ve been diving deep in recent weeks, and while those episodes are important, sometimes we just need a few simple, actionable wins.
So this week I’m sharing 7 quick hacks that are working right now for e-commerce businesses in 2025. These are things I’ve tested myself and seen work for my students inside Six Figure School.
What you’ll hear in this episode:
✅ A super simple pop-up tweak that could take your email list growth from meh to magic (we...
49. The 1% Shift - From Sinking to Scaling
Can you believe we're nearly six months into the year? If you're still staring at the same goals you set in January without much progress, this episode is for you.
Chontelle breaks down the three types of ecommerce business owners right now:
The exhausted business owner who’s lost the love for it The passionate hustler doing all the things but still not paying herself The strategic planner with a game plan but still room to growIf you’re not where you expected to be, it’s probably not about working harder - it’s about w...
48. Sneak Peek Inside Six Figure School
What’s It's really like inside Six Figure School? (And Why Now’s the Time to Join)
Description:
Six Figure School is officially open, and in this episode, I’m giving you a sneak peek inside. I’m sharing why I created it, how it’s different from other programs, what members are saying, and what’s coming next.
If you’re tired of working so hard in your ecommerce biz without consistent results, this might be exactly what you’ve been waiting for. Early bird pricing is only available for a few more days, before doo...
47. Freedom, Flexibility & Sales - The Power of Automation
How to Systemise Your Sales and Create More Freedom with Automation
Episode Summary:
If you're stuck working harder than ever in your ecommerce business but not seeing the sales you want... it's not because you're not doing enough. It's because you're trying to do it all manually.
In today’s episode, I’m sharing why automation is the missing piece you need to finally scale your sales — and how it can create the freedom and flexibility you started this business for in the first place.
Imagine sales still rolling in while you’re doing...
46. Are You Building a Business You Love or Loathe?
Running a business should feel good. If it doesn’t, something’s gotta shift.
In this episode, Chontelle shares the one question every ecommerce founder needs to ask—and why your answer can change everything.
Whether you’re feeling stuck, drained, or just not as excited as you used to be, this episode is here to help you realign with the business (and life) you actually want to build.
IN THIS EPISODE, YOU'LL HEAR:
Why “how do I want to feel?” is a business question worth asking The real reason you might be falling o...45. Busy AF But Still Broke
Why You're Working So Hard But Still Not Seeing Results
In this episode of Side Hustle to Six Figures, Chontelle shares the real reason why so many ecommerce business owners feel like they’re doing all the things but still aren’t seeing the results they’re working so hard for.
This episode is a must-listen for anyone feeling stuck, burnt out, and wondering if all this hustle is ever going to pay off.
Here’s what Chontelle covers:
Why working harder isn’t the answer (and what actually moves the needle) The three...44. Less Time Online - More Eyes on You!
Most ecommerce coaches are shouting about ads, but what if you didn’t need to pay to get people to your website? What if there was a strategy that brought in free traffic, nurtured your audience, and helped you increase sales by up to 30%?
Well, that’s what podcast host, Chontelle Fossey is sharing in this episode.
If you’re still handing over your hard-earned profits to Facebook and Insta and hoping for the best, it’s time to hit pause on that and tune in here instead.
Inside this episode, Chontelle breaks down:
...43. The Hidden Cost of Hustle: Why Founders Burnout & How to Fix It
Episode Summary:
This episode is a special one – I’m joined by my very first guest, Sarah Wood from The Founder Wellbeing Co. Sarah’s a health and wellbeing coach who works with entrepreneurs and founders to help them stop living in survival mode and start feeling their best – mentally, physically, and emotionally.
We chat about the very real (and often ignored) cost of hustle culture, what burnout actually looks like, and how your wellbeing is directly tied to your business success. Sarah also shares practical, doable strategies to build resilience, restore your energy, and stay in love...
42. Set This Up Once - Get Sales on Repeat
Why Sales Feel So Hard – And the Simple System That Changes Everything
Episode Summary:
Are you pouring hours into your biz and still wondering why sales aren’t rolling in consistently? You’re not alone – but you might be missing just one key piece.
In this episode, I’m sharing the gold from my recent masterclass, The E-commerce Automation Advantage. You’ll hear how I went from corporate burnout to daily Shopify sales (without relying on the algorithm or blowing cash on ads).
I’ll walk you through my Repeatable Sales System™ – the...
41. The 6 Things to Fix When Sales Are Slow
If your e-commerce sales have slowed—or worse, completely stalled—you’re not alone. But before you panic, slash your prices, or assume no one wants your products, let’s diagnose what’s really going on.
In this episode, I walk you through a six-point checklist to help you identify exactly why sales might be slow and what you can do to fix it—fast. We’ll cover:
The #1 mistake business owners make with their website that stops visitors from buying. How to know if your pricing is helping or hurting your sales. Why most people don’t buy on t...40. Build a Business That Pays You, Not Drains You
In this episode, we're breaking down why your business isn’t paying you and what you need to do differently to start seeing consistent, reliable sales.
What you'll learn:
The biggest mistake keeping e-commerce business owners stuck and why working harder isn’t the answer How to stop chasing sales and set up an automated system that brings in revenue while you sleep The three key elements of a high-performing sales system and how to measure where you’re at Why relying on social media alone is risky and what you need to focus on instead Details...39. Sales Without the Stress - Why You Need a System to Scale Your Sales
Tired of working harder but not seeing results?
Let me share a little secret with you: You do NOT need to spend your days posting on social media. You don’t need to learn SEO. You don’t need to spend all your profits on marketing companies. What you do need is a system that allows you to scale your sales with ease—without the stress and burnout.
In today’s episode, I’m breaking down:
Why eCommerce business owners get stuck in the "do more" cycle (and why it’s NOT the answer) What a scalable s...38. Daily Sales With One Automation
The One Strategy You’re Underutilising That Will Bring You More Sales
Episode Summary:
If every single business owner automated and optimised this one process, they’d see more sales rolling in. Yet, it’s the most underutilised strategy I see time and time again. In this episode, I’m breaking down exactly why your email welcome flow is your secret weapon for consistent sales, how to optimise it, and the mistakes you need to avoid. Whether you’ve already set one up or have no idea where to start—this is an episode you don’t want to skip...
37. 10 Similarities Between Growing a Business & Dieting
Ever feel like growing your e-commerce business is as hard as sticking to a diet? You’re not alone! In this episode, I’m drawing surprising parallels between business growth and weight loss—because, honestly, the process is eerily similar.
From needing a solid strategy to tracking progress and handling setbacks, we’ll cover ten key similarities between these two journeys. So, if you’ve ever tried (and struggled) to grow your online store or shed a few kilos, you’ll relate to this one!
Plus, I’m getting real about a big lesson I learned the ha...
36. 6 Lies Holding Your Ecom Business Back & 3 Truths You Need to Hear
In this episode, podcast host, Chontelle Fossey, is myth-busting some of the biggest lies floating around the eCommerce world that could be keeping you stuck.
From the belief that you need a massive social following to make sales (spoiler: you don’t) to why lowering your prices isn’t the magic bullet—it’s all here. She shares the 6 lies she believed when she started her own business and the hard lessons she learned along the way.
Plus, she's flipping the script with 3 powerful truths that will shift how you think about growth, sales, and success in you...
35. You've Decided This is Your Year. Now What?
Episode Summary:
In this episode of Side Hustle to Six Figures, we’re diving into the moment that changes everything for your business. If you’ve decided that this is the year you quit your job, grow your side hustle, and build a business that truly pays you, this episode is for you. Host Chontelle Fossey shares her personal journey, the tough choices she made, and the mindset shifts required to turn her side hustle into a thriving six-figure business.
We’ll cover:
The crossroads moment: staying comfortable vs. stepping into the unknown. Why making a firm...34. How to Use AI As Your Marketing & Business Strategist
In this episode of Side Hustle to Six Figures, host Chontelle Fossey reveals how AI can be a game-changer for e-commerce business owners who are looking to save time, reduce overwhelm, and gain strategic insights.
Many entrepreneurs are underutilizing AI, and Chontelle is here to show how it can become the ultimate business strategist.
Listeners will learn:
Why AI isn’t just a trendy tool—it’s a powerful asset that can free up hours of valuable time. How Chontelle trained her AI assistant, "Chelsea," to understand her brand voice and strategy. Step-by-step methods to lev...33. The Set & Forget Social Media Strategy
Episode Summary:
Does social media feel like a full-time job? In today’s episode, Chontelle shares her Set and Forget Social Media Strategy—a proven method to automate your social media for 10 weeks at a time. Say goodbye to daily content stress and hello to more time to focus on growing your business!
Chontelle dives into:
Why social media isn’t just about posting daily (and what actually works). How to analyse past content to identify what resonates with your audience. The secret power of content pillars for a consistent and varied feed. Tools and ha...32. My 2024 Reflections and 2025 Intentions
Why Reflection is Your Biggest Business Hack for 2025
Episode Summary:
In this episode, I’m getting personal – sharing the lessons, wins, and hard knocks from 2024. I’ll walk you through why reflection at the start of the year is the secret weapon for growth and how choosing an intentional word can shape your entire year. Spoiler: Productivity was my word for 2024, but I learned the hard way that working harder doesn’t always mean achieving more. I’ll dive into what I’m doing differently in 2025 to flourish in all areas of life – business, relationships, and health.
31. Plan to Quit Your Job & Be Your Own Boss
In this episode of Side Hustle to Six Figures, host, Chontelle Fossey, shares the exact steps you need to take, to quit your job and go all in on your side hustle e-commerce business.
She shares what steps she personally took, to quit her corporate career and be her own boss.
You’ll learn:
- that making the decision is the first step and feeling uncomfortable is part of the journey.
- that knowing the exact number of your minimal viable income, is something you need to be across, and why.
30. $1K in just 50 Minutes
The $1K flash sale strategy:
how Chontelle made $1,000 in 50 minutes (and how you can too)
Episode summary:
In this episode of Side Hustle to Six Figures, host Chontelle Fossey shares the details of a marketing strategy that generated $1,000 in just 50 minutes. This unique “50% off for 50 minutes” flash sale helped clear slow-moving stock, attract new customers, and grow her email list—all without relying on ads.
Chontelle takes listeners behind the scenes to explain how she set up the strategy, why it worked so well, and how e-commerce business owners can adapt the ap...
29. Feeling Frazzled? Let's Wrap Up the Year with Focus
December can feel like a whirlwind. Between holiday chaos, end-of-year deadlines, and the weight of not hitting your big goals, it’s no wonder overwhelm creeps in.
In this episode, Chontelle dives into why so many ecommerce business owners feel stuck at this time of year—and what you can do about it. If you’ve ended 2024 feeling like you’re spinning your wheels, this conversation is your antidote.
You’ll walk away with simple, actionable strategies to feel in control right now and a practical plan to start 2025 with clarity, focus, and confidence.
What You...
28. Want To Go Fulltime in Your Ecommerce Business - Then Use THIS Superpower!
In this episode, podcast host, Chontelle Fossey, shares a superpower that every single entrepreneur has, yet rarely uses.
She dives into how you can stand out in a saturated, competitive market and how to inject personality into your brand. She shares why you need to find creative ways to be more personable, authentic and vulnerable as the brand owner and how this can set your brand apart from every other.
Chontelle shares why she is so passionate about this topic and how it transformed her business when she started doing it.
Tune in to...
27. What Type of Entrepreneur Are You?
In this episode, host, Chontelle Fossey, shares her insights around the different types of entrepreneurs she has encountered. She shares how she can easily identify those entrepreneurs who will succeed and those that won't.
She shares what traits she has personally fallen victim to, which kept her stuck and what she needed to do to finally succeed and grow her ecommerce business.
In this episode, she shares the 5 different types of entrepreneurs:
The Sparkly Entrepreneur The Procrastinating Entrepreneur The Dabbling Entrepreneur The Dopamine Chasing Entrepreneur The Non-Believing EntrepreneurRegister for Chontelle's upcoming Masterclass t...
26. Why You're Feeling Overwhelmed
In this episode of Side Hustle to Six Figures, host, Chontelle Fossey, normalises overwhelm, but also shares strategies to reduce this, so that it doesn't consume you or have you doubting everything you're doing to grow your business.
She shares how she personally overcomes overwhelm and still manages to run 3 successful businesses. Strategies that go into detail around:
Being your authentic self Being clear on the steps to success Setting up systems to make the juggle easier Prioritising the tasks that matter, rather than just ticking off a to-do list.Chontelle invites you to learn mo...
25. The Traffic Light Formula to Repeatable Sales Success
Sales will be your last measure of success, you need to align a few other metrics first, in order to see repeatable sales.
In this podcast episode, host, Chontelle Fossey, shares a traffic light system that she has used to scale her ecommerce brand to 6 figures. It's a roadmap to success and highlights where you need to best spend your time and focus.
When you feel clear on what to focus on, the overwhelm is reduced and you have a clear path to influence your sales. When you master the system, you have successfully set up...
24. 6 Things I Stopped, to Scale to Six Figures
In this podcast episode, host, Chontelle Fossey, shares six things that she needed to stop, in order to scale her sales.
She shares these with you so that you can scale your sales much faster, without the roadblocks that she faced.
When you stop doing these things, you can scale your sales with a lot more ease.
Connect with Chontelle
Join Chontelle on socials, on either Facebook, or Instagram
Join her inside her intimate Facebook Group - Side Hustle to Six Figures
Slip into her DM’s and l...
23. Why Your New Business Feels So Hard
In this episode of Side Hustle to Six Figures, host, Chontelle Fossey, shares her journey and insights to growing a profitable online business.
She shares why it feels so hard and shines a spotlight on what others don't tell you - it's a secret that you need to know about. This is the formula to growing your ecommerce business in a simple and sustainable way, without spending hours on social media or hustling - because that's just hard!
Hear the trick to getting more freedom and flexibility in your business and what you need to...
22. Why Some Brands Scale and Others Struggle
In this podcast episode, host, Chontelle Fossey, shares her insights around the two traits every successful entrepreneur possesses.
Join her and take note of what it takes to be successful, these may surprise you as they did Chontelle. Once Chontelle unlocked these traits herself, her business started to soar and it enabled her to quit her full-time corporate career as her ecommerce business, was finally paying her.
If you want to get there faster, this is an episode you need to prioritise.
Join Chontelle's Facebook group: Side Hustle to Six Figures and come joi...
21. 3 Steps to a Repeatable Sales System to Six Figures
In this episode of Side Hustle to Six Figures, host, Chontelle Fossey, shares the exact 3 step strategy, that took her personal e-commerce business to six figures and enabled her to quit her corporate career for good.
Learn the options available to set up a repeatable sales system that enables you to get seen as a brand (without pleasing the algorithm), nurtures and converts your ideal customer (traffic without the hustle) and how to automate and optimise the whole process for sales whilst you sleep.
Chontelle puts a spotlight on the realities of growing an e-commerce b...
20. Your Black Friday Email Strategy (capture, nurture & convert)
In this episode, host, Chontelle Fossey, dives deep into crafting an effective email marketing strategy to prepare for Black Friday. If you haven’t already, check out these complimentary previous episodes:
Episode 17: The 5 key decisions for your best black Friday sales Episode 19: Do this NOW for your best black Friday (without the overwhelm)Key Takeaways:
Email Marketing Importance: Email marketing is a crucial tool for driving free traffic to your website, especially around Black Friday. It's not too late to grow your email list!
Email Frequency: Start by sending at least one email per wee...
19. Do This NOW For Your Best Black Friday (without the overwhelm)
In this episode, podcast host, Chontelle Fossey, dives into the importance of preparation for Black Friday. Emphasizing that small, consistent steps lead to significant progress, she shares key decisions and actionable steps to take now to avoid chaos and overwhelm as the big day approaches.
Key Takeaways:
The Power of Small Steps:
Emphasizes how tiny actions accumulate to create major results. Preparation alleviates feelings of chaos and helps maintain control.Recap on the 5 Key Decisions You Need To Have Made
Creating and Preparing Assets:
Develop a cohesive look for your w...18. My Story - From Corporate Ladder Climber to Ecommerce Coach
In this episode, host Chontelle Fossey, shares her personal journey from corporate leadership to becoming an e-commerce coach and business owner.
Key Highlights
Background and Career Path: Chontelle discusses her early career, including her travels and corporate roles, highlighting her transition from a high-pressure environment to a coaching position.
E-Commerce Beginnings: She explains how she started selling houseplants as a hobby during the pandemic, which evolved into a full-fledged business after recognising demand.
The Shift to Coaching: After gaining experience in e-commerce and email marketing, Chontelle became a contracted e-commerce coach, all...
17. The 5 Key Decisions for Your Best Black Friday Sales
In this episode of the Side Hustle to Six Figure Podcast, Chontelle Fossey dives into the crucial preparations you need to make for Black Friday.
With only 73 days left, Chontelle shares five key decisions that can set your e-commerce business up for success during the biggest sales event of the year. From deciding when to launch your sale, crafting the right offer, to whether or not you should invest in paid advertising, Chontelle covers it all. She also highlights the importance of treating your email subscribers like VIPs and ensuring your promotions are simple and effective.
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