Side Hustle to Six Figures

40 Episodes
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By: Chontelle Fossey

In the Side Hustle to Six Figure podcast, host and successful e-commerce business owner, Chontelle Fossey, shares how she turned her side hustle into a six-figure business, through focussed marketing, mindset and strategy. If you’re looking to leave the 9-5 grind behind, this is the podcast that will equip you with the intel and confidence, to finally do it.

48. Sneak Peek Inside Six Figure School
Last Wednesday at 5:00 PM

What’s It's really like inside Six Figure School? (And Why Now’s the Time to Join)

Description:
Six Figure School is officially open, and in this episode, I’m giving you a sneak peek inside. I’m sharing why I created it, how it’s different from other programs, what members are saying, and what’s coming next.

If you’re tired of working so hard in your ecommerce biz without consistent results, this might be exactly what you’ve been waiting for. Early bird pricing is only available for a few more days, before doo...


47. Freedom, Flexibility & Sales - The Power of Automation
04/28/2025

How to Systemise Your Sales and Create More Freedom with Automation

Episode Summary:
If you're stuck working harder than ever in your ecommerce business but not seeing the sales you want... it's not because you're not doing enough. It's because you're trying to do it all manually.

In today’s episode, I’m sharing why automation is the missing piece you need to finally scale your sales — and how it can create the freedom and flexibility you started this business for in the first place.

Imagine sales still rolling in while you’re doing...


46. Are You Building a Business You Love or Loathe?
04/22/2025

Running a business should feel good. If it doesn’t, something’s gotta shift.

In this episode, Chontelle shares the one question every ecommerce founder needs to ask—and why your answer can change everything.

Whether you’re feeling stuck, drained, or just not as excited as you used to be, this episode is here to help you realign with the business (and life) you actually want to build.

IN THIS EPISODE, YOU'LL HEAR:

Why “how do I want to feel?” is a business question worth asking The real reason you might be falling o...


45. Busy AF But Still Broke
04/14/2025

Why You're Working So Hard But Still Not Seeing Results

In this episode of Side Hustle to Six Figures, Chontelle shares the real reason why so many ecommerce business owners feel like they’re doing all the things but still aren’t seeing the results they’re working so hard for.

This episode is a must-listen for anyone feeling stuck, burnt out, and wondering if all this hustle is ever going to pay off.

Here’s what Chontelle covers:

Why working harder isn’t the answer (and what actually moves the needle) The three...


44. Less Time Online - More Eyes on You!
04/08/2025

Most ecommerce coaches are shouting about ads, but what if you didn’t need to pay to get people to your website? What if there was a strategy that brought in free traffic, nurtured your audience, and helped you increase sales by up to 30%?

Well, that’s what podcast host, Chontelle Fossey is sharing in this episode. 

If you’re still handing over your hard-earned profits to Facebook and Insta and hoping for the best, it’s time to hit pause on that and tune in here instead.

Inside this episode, Chontelle breaks down:

...


43. The Hidden Cost of Hustle: Why Founders Burnout & How to Fix It
03/31/2025

Episode Summary:
This episode is a special one – I’m joined by my very first guest, Sarah Wood from The Founder Wellbeing Co. Sarah’s a health and wellbeing coach who works with entrepreneurs and founders to help them stop living in survival mode and start feeling their best – mentally, physically, and emotionally.

We chat about the very real (and often ignored) cost of hustle culture, what burnout actually looks like, and how your wellbeing is directly tied to your business success. Sarah also shares practical, doable strategies to build resilience, restore your energy, and stay in love...


42. Set This Up Once - Get Sales on Repeat
03/25/2025

Why Sales Feel So Hard – And the Simple System That Changes Everything

Episode Summary:

Are you pouring hours into your biz and still wondering why sales aren’t rolling in consistently? You’re not alone – but you might be missing just one key piece.

In this episode, I’m sharing the gold from my recent masterclass, The E-commerce Automation Advantage. You’ll hear how I went from corporate burnout to daily Shopify sales (without relying on the algorithm or blowing cash on ads).

I’ll walk you through my Repeatable Sales System™ – the...


41. The 6 Things to Fix When Sales Are Slow
03/17/2025

If your e-commerce sales have slowed—or worse, completely stalled—you’re not alone. But before you panic, slash your prices, or assume no one wants your products, let’s diagnose what’s really going on.

In this episode, I walk you through a six-point checklist to help you identify exactly why sales might be slow and what you can do to fix it—fast. We’ll cover:

The #1 mistake business owners make with their website that stops visitors from buying. How to know if your pricing is helping or hurting your sales. Why most people don’t buy on t...


40. Build a Business That Pays You, Not Drains You
03/12/2025

In this episode, we're breaking down why your business isn’t paying you and what you need to do differently to start seeing consistent, reliable sales.

What you'll learn:

The biggest mistake keeping e-commerce business owners stuck and why working harder isn’t the answer How to stop chasing sales and set up an automated system that brings in revenue while you sleep The three key elements of a high-performing sales system and how to measure where you’re at Why relying on social media alone is risky and what you need to focus on instead Details...


39. Sales Without the Stress - Why You Need a System to Scale Your Sales
03/04/2025

Tired of working harder but not seeing results?
Let me share a little secret with you: You do NOT need to spend your days posting on social media. You don’t need to learn SEO. You don’t need to spend all your profits on marketing companies. What you do need is a system that allows you to scale your sales with ease—without the stress and burnout.

In today’s episode, I’m breaking down:

Why eCommerce business owners get stuck in the "do more" cycle (and why it’s NOT the answer) What a scalable s...


38. Daily Sales With One Automation
02/24/2025

The One Strategy You’re Underutilising That Will Bring You More Sales

Episode Summary:
If every single business owner automated and optimised this one process, they’d see more sales rolling in. Yet, it’s the most underutilised strategy I see time and time again. In this episode, I’m breaking down exactly why your email welcome flow is your secret weapon for consistent sales, how to optimise it, and the mistakes you need to avoid. Whether you’ve already set one up or have no idea where to start—this is an episode you don’t want to skip...


37. 10 Similarities Between Growing a Business & Dieting
02/16/2025

Ever feel like growing your e-commerce business is as hard as sticking to a diet? You’re not alone! In this episode, I’m drawing surprising parallels between business growth and weight loss—because, honestly, the process is eerily similar.

From needing a solid strategy to tracking progress and handling setbacks, we’ll cover ten key similarities between these two journeys. So, if you’ve ever tried (and struggled) to grow your online store or shed a few kilos, you’ll relate to this one!

Plus, I’m getting real about a big lesson I learned the ha...


36. 6 Lies Holding Your Ecom Business Back & 3 Truths You Need to Hear
02/04/2025

In this episode, podcast host, Chontelle Fossey, is myth-busting some of the biggest lies floating around the eCommerce world that could be keeping you stuck.

From the belief that you need a massive social following to make sales (spoiler: you don’t) to why lowering your prices isn’t the magic bullet—it’s all here. She shares the 6 lies she believed when she started her own business and the hard lessons she learned along the way.

Plus, she's flipping the script with 3 powerful truths that will shift how you think about growth, sales, and success in you...


35. You've Decided This is Your Year. Now What?
01/28/2025

Episode Summary:
In this episode of Side Hustle to Six Figures, we’re diving into the moment that changes everything for your business. If you’ve decided that this is the year you quit your job, grow your side hustle, and build a business that truly pays you, this episode is for you. Host Chontelle Fossey shares her personal journey, the tough choices she made, and the mindset shifts required to turn her side hustle into a thriving six-figure business.

We’ll cover:

The crossroads moment: staying comfortable vs. stepping into the unknown. Why making a firm...


34. How to Use AI As Your Marketing & Business Strategist
01/21/2025

In this episode of Side Hustle to Six Figures, host Chontelle Fossey reveals how AI can be a game-changer for e-commerce business owners who are looking to save time, reduce overwhelm, and gain strategic insights.

Many entrepreneurs are underutilizing AI, and Chontelle is here to show how it can become the ultimate business strategist.

Listeners will learn:

Why AI isn’t just a trendy tool—it’s a powerful asset that can free up hours of valuable time. How Chontelle trained her AI assistant, "Chelsea," to understand her brand voice and strategy. Step-by-step methods to lev...


33. The Set & Forget Social Media Strategy
01/13/2025

Episode Summary:

Does social media feel like a full-time job? In today’s episode, Chontelle shares her Set and Forget Social Media Strategy—a proven method to automate your social media for 10 weeks at a time. Say goodbye to daily content stress and hello to more time to focus on growing your business!

Chontelle dives into:

Why social media isn’t just about posting daily (and what actually works). How to analyse past content to identify what resonates with your audience. The secret power of content pillars for a consistent and varied feed. Tools and ha...


32. My 2024 Reflections and 2025 Intentions
01/06/2025

Why Reflection is Your Biggest Business Hack for 2025

Episode Summary:
In this episode, I’m getting personal – sharing the lessons, wins, and hard knocks from 2024. I’ll walk you through why reflection at the start of the year is the secret weapon for growth and how choosing an intentional word can shape your entire year. Spoiler: Productivity was my word for 2024, but I learned the hard way that working harder doesn’t always mean achieving more. I’ll dive into what I’m doing differently in 2025 to flourish in all areas of life – business, relationships, and health.


31. Plan to Quit Your Job & Be Your Own Boss
12/26/2024

 In this episode of Side Hustle to Six Figures, host, Chontelle Fossey, shares the exact steps you need to take, to quit your job and go all in on your side hustle e-commerce business. 

She shares what steps she personally took, to quit her corporate career and be her own boss.

You’ll learn: 

- that making the decision is the first step and feeling uncomfortable is part of the journey.

- that knowing the exact number of your minimal viable income, is something you need to be across, and why.


30. $1K in just 50 Minutes
12/16/2024

The $1K flash sale strategy:

how Chontelle made $1,000 in 50 minutes (and how you can too)

Episode summary:

In this episode of Side Hustle to Six Figures, host Chontelle Fossey shares the details of a marketing strategy that generated $1,000 in just 50 minutes. This unique “50% off for 50 minutes” flash sale helped clear slow-moving stock, attract new customers, and grow her email list—all without relying on ads.

Chontelle takes listeners behind the scenes to explain how she set up the strategy, why it worked so well, and how e-commerce business owners can adapt the ap...


29. Feeling Frazzled? Let's Wrap Up the Year with Focus
12/09/2024

December can feel like a whirlwind. Between holiday chaos, end-of-year deadlines, and the weight of not hitting your big goals, it’s no wonder overwhelm creeps in.

In this episode, Chontelle dives into why so many ecommerce business owners feel stuck at this time of year—and what you can do about it. If you’ve ended 2024 feeling like you’re spinning your wheels, this conversation is your antidote.

You’ll walk away with simple, actionable strategies to feel in control right now and a practical plan to start 2025 with clarity, focus, and confidence.

What You...


28. Want To Go Fulltime in Your Ecommerce Business - Then Use THIS Superpower!
12/03/2024

In this episode, podcast host, Chontelle Fossey, shares a superpower that every single entrepreneur has, yet rarely uses. 

She dives into how you can stand out in a saturated, competitive market and how to inject personality into your brand. She shares why you need to find creative ways to be more personable, authentic and vulnerable as the brand owner and how this can set your brand apart from every other. 

Chontelle shares why she is so passionate about this topic and how it transformed her business when she started doing it. 

Tune in to...


27. What Type of Entrepreneur Are You?
11/25/2024

In this episode, host, Chontelle Fossey, shares her insights around the different types of entrepreneurs she has encountered. She shares how she can easily identify those entrepreneurs who will succeed and those that won't.

She shares what traits she has personally fallen victim to, which kept her stuck and what she needed to do to finally succeed and grow her ecommerce business. 

In this episode, she shares the 5 different types of entrepreneurs:

The Sparkly Entrepreneur The Procrastinating Entrepreneur The Dabbling Entrepreneur The Dopamine Chasing Entrepreneur The Non-Believing Entrepreneur

Register for Chontelle's upcoming Masterclass t...


26. Why You're Feeling Overwhelmed
11/19/2024

In this episode of Side Hustle to Six Figures, host, Chontelle Fossey, normalises overwhelm, but also shares strategies to reduce this, so that it doesn't consume you or have you doubting everything you're doing to grow your business. 

She shares how she personally overcomes overwhelm and still manages to run 3 successful businesses. Strategies that go into detail around:

Being your authentic self Being clear on the steps to success Setting up systems to make the juggle easier Prioritising the tasks that matter, rather than just ticking off a to-do list. 

Chontelle invites you to learn mo...


25. The Traffic Light Formula to Repeatable Sales Success
11/11/2024

Sales will be your last measure of success, you need to align a few other metrics first, in order to see repeatable sales.

In this podcast episode, host, Chontelle Fossey, shares a traffic light system that she has used to scale her ecommerce brand to 6 figures. It's a roadmap to success and highlights where you need to best spend your time and focus. 

When you feel clear on what to focus on, the overwhelm is reduced and you have a clear path to influence your sales.  When you master the system, you have successfully set up...


24. 6 Things I Stopped, to Scale to Six Figures
11/04/2024

In this podcast episode, host, Chontelle Fossey, shares six things that she needed to stop, in order to scale her sales. 

She shares these with you so that you can scale your sales much faster, without the roadblocks that she faced. 

When you stop doing these things, you can scale your sales with a lot more ease. 

Connect with Chontelle

Join Chontelle on socials, on either Facebook, or Instagram

Join her inside her intimate Facebook Group - Side Hustle to Six Figures

Slip into her DM’s and l...


23. Why Your New Business Feels So Hard
10/28/2024

In this episode of Side Hustle to Six Figures, host, Chontelle Fossey, shares her journey and insights to growing a profitable online business.

She shares why it feels so hard and shines a spotlight on what others don't tell you - it's a secret that you need to know about. This is the formula to growing your ecommerce business in a simple and sustainable way, without spending hours on social media or hustling - because that's just hard!

Hear the trick to getting more freedom and flexibility in your business and what you need to...


22. Why Some Brands Scale and Others Struggle
10/21/2024

In this podcast episode, host, Chontelle Fossey, shares her insights around the two traits every successful entrepreneur possesses.

Join her and take note of what it takes to be successful, these may surprise you as they did Chontelle. Once Chontelle unlocked these traits herself, her business started to soar and it enabled her to quit her full-time corporate career as her ecommerce business, was finally paying her.

If you want to get there faster, this is an episode you need to prioritise.

Join Chontelle's Facebook group: Side Hustle to Six Figures and come joi...


21. 3 Steps to a Repeatable Sales System to Six Figures
10/15/2024

In this episode of Side Hustle to Six Figures, host, Chontelle Fossey, shares the exact 3 step strategy, that took her personal e-commerce business to six figures and enabled her to quit her corporate career for good.

Learn the options available to set up a repeatable sales system that enables you to get seen as a brand (without pleasing the algorithm), nurtures and converts your ideal customer (traffic without the hustle) and how to automate and optimise the whole process for sales whilst you sleep. 

Chontelle puts a spotlight on the realities of growing an e-commerce b...


20. Your Black Friday Email Strategy (capture, nurture & convert)
10/08/2024

In this episode, host, Chontelle Fossey, dives deep into crafting an effective email marketing strategy to prepare for Black Friday. If you haven’t already, check out these complimentary previous episodes:

Episode 17: The 5 key decisions for your best black Friday sales Episode 19: Do this NOW for your best black Friday (without the overwhelm)

Key Takeaways:

Email Marketing Importance: Email marketing is a crucial tool for driving free traffic to your website, especially around Black Friday. It's not too late to grow your email list!

Email Frequency: Start by sending at least one email per wee...


19. Do This NOW For Your Best Black Friday (without the overwhelm)
10/01/2024

In this episode, podcast host, Chontelle Fossey, dives into the importance of preparation for Black Friday. Emphasizing that small, consistent steps lead to significant progress, she shares key decisions and actionable steps to take now to avoid chaos and overwhelm as the big day approaches.

Key Takeaways:

The Power of Small Steps:

Emphasizes how tiny actions accumulate to create major results. Preparation alleviates feelings of chaos and helps maintain control.

Recap on the 5 Key Decisions You Need To Have Made

Creating and Preparing Assets:

Develop a cohesive look for your w...


18. My Story - From Corporate Ladder Climber to Ecommerce Coach
09/24/2024

In this episode, host Chontelle Fossey, shares her personal journey from corporate leadership to becoming an e-commerce coach and business owner.

Key Highlights

Background and Career Path: Chontelle discusses her early career, including her travels and corporate roles, highlighting her transition from a high-pressure environment to a coaching position.

E-Commerce Beginnings: She explains how she started selling houseplants as a hobby during the pandemic, which evolved into a full-fledged business after recognising demand.

The Shift to Coaching: After gaining experience in e-commerce and email marketing, Chontelle became a contracted e-commerce coach, all...


17. The 5 Key Decisions for Your Best Black Friday Sales
09/17/2024

In this episode of the Side Hustle to Six Figure Podcast, Chontelle Fossey dives into the crucial preparations you need to make for Black Friday.

With only 73 days left, Chontelle shares five key decisions that can set your e-commerce business up for success during the biggest sales event of the year. From deciding when to launch your sale, crafting the right offer, to whether or not you should invest in paid advertising, Chontelle covers it all. She also highlights the importance of treating your email subscribers like VIPs and ensuring your promotions are simple and effective.

<...


16. How I Turned Overwhelm into a Clear Plan to Scale Sales
09/10/2024

In this episode, Chontelle takes you behind the scenes of a powerful coaching session that offers valuable insights for e-commerce business owners. She walks you through her process and shares key takeaways that can help you scale your business while managing time constraints.

Key Takeaways:

Overcoming Business Challenges: Mary’s business faced tough times, losing key team members and struggling to scale sales despite having good website traffic. Importance of Returning Customer Rate: Chontelle explains how Mary’s high returning customer rate (over 70%) signaled a need for more new customers. If your returning customer rate exceeds 30%, you...


15. 7 Common Traits of 7 Figure Entrepreneurs
09/03/2024

In this episode, Chontelle recaps key insights from the Girls in Business Conference in New Zealand, where six and seven-figure entrepreneurs shared their journeys.

They spoke candidly about the challenges they faced and what led to each of their success. 

Listeners will learn about the seven traits that Chontelle observed, that these successful entrepreneurs each seem to have.:

Embracing hard times Having a clear unique selling proposition Staying authentic and personable Taking bold action Being brave Consistency Belief in their vision

Whether you’re just starting out or looking to grow, this episode off...


14. E-commerce Automation: Work Smarter Not Harder
08/26/2024

In this episode of the Side Hustle to Six Figure Podcast, Chontelle Fossey shares actionable ways to automate your e-commerce business and start working smarter, not harder.

Learn how to repurpose your social media content with Metricool, increase your average order value with Shopify apps like Frequently Bought Together and Reconvert, and capture more reviews automatically with Judgeme.

Plus, discover the power of email automations and how they can help boost customer retention and sales, and explore how ManyChat simplifies your list-building process.

Tune in to discover the tools you need to scale...


13. Meet My Mentor
08/20/2024

In this episode, Side Hustle to Six Figure host, Chontelle Fossey, interviews her role model and mentor, Susan Bradley. 

Susan shares her journey as a successful ecommerce business owner and what ultimately led to her forming a successful membership which supports ecommerce business owners to sustainably grow their sales. 

Chontelle shares her experience with being a member of the membership and how it helped her on her journey to growing her business. Chontelle is now a coach inside the membership, supporting others to do the same. 

Learn More

The Inner Circle Membership (foun...


12. Online Sales Without Having a Sale
08/12/2024

In this episode of the Side Hustle to Six Figure Podcast, host Chontelle Fossey dives into strategies for generating a cash injection in your business without resorting to a sale. She highlights the dangers of relying on frequent sales and offers actionable alternatives that can boost revenue while maintaining the value of your products.

Key Takeaways:

Understanding the Psychology of Selling: Explore the three key elements—scarcity, urgency, and exclusivity—that drive purchasing decisions. Creative Revenue Boosters: Last Chance Collections: Turn slow-moving inventory into quick sales by creating urgency. Mystery Boxes: Bundle and sell unsold stock in e...


11. 4 Steps to Consistent $10k Months
07/30/2024

In today's episode of the Side Hustle to Six Figure Podcast, host, Chontelle Fossey is diving into the journey of turning inconsistent sales into steady, reliable 10K months. Whether you're feeling overwhelmed by the myriad tasks of running your e-commerce store or you're unsure where to focus your efforts, this episode is for you.

Episode Highlights:

The E-Commerce Journey: Discover why running an e-commerce store can feel like having a baby – full of challenges and without a manual. Identifying the Problem: Many store owners are busy but still struggle to achieve consistent sales. Learn why this ha...


10. Automate Your Sales - Turn Browsers into Buyers
07/23/2024

Welcome to another exciting episode of the Side Hustle to Six Figure podcast! with Chontelle Fossey, your host and go-to e-commerce coach and email marketing strategist. 

In this episode, Chontelle will reveal a simple yet powerful strategy that can transform your side hustle into a six-figure business without the endless hustle of chasing quick wins. Imagine automating your sales and freeing up your time to focus on what you love. Sounds too good to be true? It's not!

You'll discover:

The truth about social media myths and why a large following doesn't always translate t...


9. From Paying Facebook to Paying Yourself
07/14/2024

In this episode of the Side Hustle to Six Figure Podcast, host Chontelle Fossey delves into her transformative journey from struggling with inconsistent sales and high anxiety to discovering a scalable, automated sales strategy that doesn’t rely heavily on Facebook ads.

Chontelle shares the key metrics that changed her approach, the power of growing an email list, and how this shift allowed her to achieve predictable outcomes and leave her corporate job. She also highlights a client success story to illustrate the effectiveness of this strategy and announces her upcoming online course designed to help other sid...