Six Figure Systems

In this episode of Six Figure Systems, Chontelle Fossey continues the strategy series by diving into nurture - the most commonly overlooked stage of the customer journey and one of the biggest levers for increasing conversions without increasing traffic.

Building on the attraction episode, Chontelle explains how nurture sits at the centre of the funnel and determines whether people progress toward purchase or quietly disappear. She reframes low conversion rates as a trust and readiness issue, rather than a problem with products, pricing, or websites, and normalises the reality that most customers need multiple touchpoints before they b...

In this episode of Six Figure Systems, Chontelle Fossey kicks off a new three-part strategy series by focusing on attraction - the foundation of every scalable eCommerce business.

Building on the Marketing Playbook series, this episode helps business owners understand why attraction must come before nurture and conversion, and why inconsistent demand is often the real reason sales feel unpredictable. Chontelle reframes attraction through the lens of a funnel, explaining why the top of the funnel requires the greatest volume and how every stage below it naturally narrows.

Rather than focusing on visibility alone, Chontelle e...

In this wrap-up episode of Six Figure Systems, Chontelle Fossey brings the entire six-part Head of Marketing series together and helps eCommerce business owners shift from effort-driven marketing to calm, strategic leadership.

This episode is designed to create clarity, not overwhelm. Rather than introducing new frameworks or tactics, Chontelle revisits the core ideas from each part of the series and shows how they work together as one cohesive marketing system. The focus is on stepping fully into the role of CEO, leading marketing with intention, and trusting a repeatable process rather than reacting to noise, trends, or...

In Part 6 of the Head of Marketing series on Six Figure Systems, Chontelle Fossey brings the full framework together by showing eCommerce business owners how to scale their marketing without adding chaos, complexity, or pressure. This episode focuses on optimisation as the natural next step after planning, systemising, and establishing a weekly rhythm.

Chontelle explains that scaling is not about doing more, trying new tactics every month, or constantly changing direction. Instead, it is about maximising what is already working, refining what shows potential, and intentionally letting go of what is no longer serving the business. She...

In Part 5 of the Head of Marketing Series on Six Figure Systems, Chontelle Fossey brings strategy into real life by showing eCommerce business owners how to translate their 12-month marketing blueprint into calm, repeatable weekly execution.

This episode follows naturally from the previous conversations around ownership, metrics, long-term planning, and systems. Chontelle explains why marketing often feels chaotic even when there is a solid plan in place, and how the missing link is usually a lack of weekly intent. Without this layer, business owners tend to fall back into reactive decision-making, random activity, and constant second-guessing.

In Part 4 of the Marketing Playbook Series on Six Figure Systems, Chontelle Fossey breaks down the missing piece behind “random” sales months: an email sales system that supports the real customer journey.

This episode reframes email marketing as more than newsletters or occasional sends. Chontelle explains why email has one of the highest ROIs in marketing, but only when there’s a strategy behind the sends, and how an always-on email system can create reliable, predictable revenue without needing constant launches, promos, or more effort every week.

Listeners will learn why most customers don’t buy on thei...

In Part 3 of the Marketing Playbook Series, Chontelle Fossey helps eCommerce business owners step out of reactive marketing and into long-term, strategic planning.

Building on the foundations of ownership (Part 1) and metrics (Part 2), this episode walks listeners through how to create a 12-month marketing blueprint, without diving into tactics, content calendars, or day-to-day execution.

Chontelle explains why most marketing feels overwhelming when business owners only look at the current week or month, and how zooming out to a full-year view instantly creates clarity, calm, and better decision-making.

This episode emphasises the importance of us...

In Part 2 of the Marketing Playbook Series, Chontelle Fossey breaks down the numbers that truly matter in an eCommerce business and why tracking the wrong metrics (or none at all) is one of the fastest ways to feel overwhelmed, reactive, and stuck.

This episode is designed to help eCommerce founders move away from vague goals like “I want more sales” and instead understand that eCommerce growth follows a clear, measurable formula.

Chontelle explains how revenue is driven by three core inputs - traffic, conversion rate, and average order value and how strengthening even one of these...

Marketing shouldn’t feel chaotic, overwhelming, or like something you’re constantly behind on, yet for many eCommerce business owners, it does.

In this first episode of the Head of Marketing Series, Chontelle Fossey challenges a core belief that keeps brands stuck: the idea that marketing is something to outsource, react to, or “try to fit in” when there’s time.

Instead, this episode reframes marketing as a leadership role, one that every eCommerce founder already holds, whether they realise it or not.

This episode is not about tactics, trends, or doing more.
It’s ab...

In this episode of the Six Figure Systems podcast, Chontelle delivers a much-needed end-of-year pep talk for ecommerce business owners feeling flat about their 2025 results.

If you're staring down the final weeks of the year and wondering why your sales aren’t where you’d hoped, then this one’s for you. With her signature blend of strategy and real talk, Chontelle walks listeners through the common trap of doing "all the things" but getting nowhere fast.

She unpacks:

Why taking an emotional approach to your results could be keeping you stuck

The t...

In this refreshingly honest episode, Chontelle shares what’s really going on behind the scenes of her business right now, from recording in her red fluffy dressing gown to scrambling to fit in a gym session between December downpours.

With one eye on Christmas and the other on 2026, Chontelle brings you 7 real-talk strategies you’ll want to take into the new year if scaling your business is on your agenda. These are the must-dos (and a few don’ts) that’ll fast-track your growth, without relying on more hustle or throwing money at ads.

She covers:<...

As the year wraps up, many e-commerce business owners are feeling the pressure. In this heartfelt December episode of Six Figure Systems, host Chontelle Fossey takes a step back from the hustle to normalise the emotions that often surface in the final stretch of the year- exhaustion, self-doubt, and a nagging sense of “I should’ve done more.”

Chontelle shares four powerful reflections that have reshaped how she approaches her work, her businesses, and her time. These aren’t fluffy mindset tips - they’re practical shifts that any overwhelmed business owner can adopt right now to feel more i...

In this refreshingly honest episode of Six Figure Systems, Chontelle shares a personal health update that surprisingly mirrors the exact formula needed to grow a successful e-commerce business.

After realising that weight loss was easier when it became a numbers game, calories in versus calories out, she draws the same comparison to business growth. Turns out, growing an online store isn’t about doing all the things. It’s about understanding which metrics matter, knowing your starting point, and measuring what moves the needle.

Chontelle breaks down the only three numbers that matter when scaling your...

In this episode of Six Figure Systems, listeners are treated to a behind-the-scenes look at what really goes on during a Klaviyo email audit. After recently reviewing eight real accounts, host Chontelle Fossey, shares the most common patterns and missed opportunities she’s seen, and why these aren’t failures, but wide-open doors for growth.

From poor popup performance to skeleton flows and forgotten deliverability settings, each insight is shared with warmth, clarity, and zero judgement. Whether you’ve had an audit with Chontelle already, or you’re just starting to dabble in Klaviyo, this episode is full of lig...

Let’s be honest… business finances can feel like a total snoozefest.

But ignoring your numbers? That’s the fastest way to make a mess.

In this episode, host, Chontelle Fossey, sits down with her husband Craig (who also happens to be a numbers whiz) to break down the bare minimum you need to know to manage your money like a boss.

We’re talking P&Ls, profit vs cash flow, setting up your bank accounts the smart way, and what to do so you’re not panicking when your tax bill rolls in.

...

In this episode of Six Figure Systems, Chontelle shines a spotlight on the bottlenecks that quietly stall growth in ecommerce businesses—and why identifying the right one is key to moving forward.

She unpacks the four core bottlenecks that every product-based business will hit at some point: mindset, attraction, nurture and conversion. With personal insights and practical examples, Chontelle explains why doing more isn’t always better, and how to pinpoint the exact area that’s holding you back.

Listeners will walk away with:

A clear understanding of the sequence behind business growth

In this episode of Six Figure Systems, Chontelle tackles one of the biggest questions every ecommerce side hustler eventually asks: When is the right time to leave my job and go full time in my business?

Drawing from her own journey of walking away from a secure, high-paying government role, Chontelle shares the three non-negotiables she believes every business owner should hit before making the leap.

She unpacks why leaving too early (even with all the passion and commitment in the world) can actually derail your dreams and what to have in place to avoid...

Title: The 7 Mistakes Killing Your E-Commerce Growth

Description:

In this episode of Six Figure Systems, Chontelle isn’t here to fluff up your mindset. She’s sharing the kind of honest business advice she wishes someone had given her when she was in the trenches of building her ecommerce brand.

If sales still feel hard and unpredictable, it’s not your product, your pricing, your work ethic, or your website.

Chontelle breaks down the 7 biggest mistakes that are keeping product-based business owners stuck, exhausted, and wondering what they’re missing.

In this...

Episode Summary:

In this eye-opening episode, Chontelle pulls back the curtain on a harsh truth many e-commerce entrepreneurs need to hear: working harder isn’t the answer. Working smarter with a repeatable system is.

Chontelle shares her journey from a burnt-out corporate leader to a multi-business owner with consistent $10K months, all made possible by ditching the duct-tape tactics and building a scalable, automated sales system. She reveals the exact reasons most product-based business owners stay stuck despite trying every strategy under the sun, and why more effort doesn’t always equal more results.

If sa...

In this episode of Six Figure Systems, Chontelle breaks down a frustrating moment every ecommerce business owner has faced - when someone adds to cart but doesn’t complete the checkout.

She shares why this is completely normal, and what to do instead of spiralling into self-doubt or obsessing over Shopify analytics.

Listeners will walk away with:

The real reason behind abandoned carts (it’s not your website!)

How many visits it actually takes before someone is ready to buy

Why “just getting more traffic” is not the solution

Th...

In this week’s episode of Six Figure Systems, Chontelle shares a deeply personal and powerful reflection on the one thing that silently holds many business owners back, and how to finally move past it.

What starts as a surprising health scare leads into a raw and relatable chat about mindset, self-sabotage, and the quiet excuses we don’t even realise we’re telling ourselves.

Chontelle unpacks:

What a skin cancer diagnosis taught her about ignoring the signs

How her weight loss journey mirrored the same struggles many face in business

Most new ecommerce business owners think the answer to more sales is to do more. More posts, more products, more late nights. But hustling harder isn’t a business strategy, and it’s not sustainable.

In this episode of Six Figure Systems, host Chontelle Fossey shares why “doing more to sell more” will only get you so far, why ads and endless learning aren’t the golden ticket, and why showing up on socials alone won’t build a profitable business.

Chontelle explains what a true sales system looks like, one that gets seen, drives traffic, nur...

In this refreshingly honest episode of Six Figure Systems, Chontelle answers a big question: Can anyone be a successful entrepreneur? Her answer might surprise you, because it’s a firm “no.” But it’s not about being born with some secret talent.

Chontelle shares the 10 traits and behaviours she believes are non-negotiables for success, based on her own journey from corporate leadership to running three thriving businesses — and coaching hundreds of ecommerce founders along the way.

Listeners will learn:

✅ Why mindset isn’t just helpful - it’s essential
✅ The biggest sales mistake many ecomme...

If sales feel like a guessing game, this episode of Six Figure Systems, is essential listening.

Chontelle shares her personal journey from scattered strategies to building a reliable sales system that delivers consistent results, without relying on luck, constant social posting, or throwing money at ads.

Listeners will learn:

✅ Why common tactics like redesigning your website or posting more don’t move the needle

✅ The turning point that changed everything in her ecommerce journey

✅ How to identify what’s really holding back your sales

✅ The 3 simple metrics to track week...

In this episode, Chontelle tackles a question that comes up all the time inside her coaching program—how to send emails (and show up on socials) without sounding pushy or salesy.

She shares:

Why most product-based business owners are stuck selling to only one type of buyer

The three types of customers every ecommerce brand needs to understand

The power of storytelling and how it connects at a deeper emotional level

A personal story about a $100 mascara and what it teaches us about selling with impact

How to...

In this episode of Six Figure Systems, Chontelle speaks directly to established ecommerce business owners who are ready to take things to the next level.

The sales are coming in, now it’s time to scale them. She shares why making sales is not the same as having a scalable business, and what most strategies completely miss when it comes to the customer journey.

Listeners will hear why visibility alone isn’t enough, why social media and markets are exhausting strategies, and the real reason scaling feels harder than it should. 

This episode is a...

In this episode of Six Figure Systems, Chontelle shares her simple yet powerful $5-a-day ad strategy that has transformed the way she grows her email list.

Tired of burning cash on ads that brought in “clickers but not buyers,” she discovered a smarter approach: running low-cost Facebook lead ads that consistently deliver high-quality subscribers who are nurtured into paying customers through automated email flows.

Chontelle breaks down exactly how this strategy works, why it’s more sustainable than relying on social media or traffic ads alone, and the three ad options she recommends testing:

Give...

In this episode of Six Figure Systems, Chontelle shares three powerful client case studies that prove just how game-changing email marketing can be for ecommerce brands.

Drawing from her work inside her email marketing agency, she walks listeners through the exact strategies and tweaks that turned small, underperforming lists into consistent revenue streams – in some cases adding over $23,000 in sales in less than a year.

From optimising pop-ups and removing double opt-ins, to designing high-converting templates, fleshing out automated flows, and tracking deliverability scores, Chontelle reveals the specific steps that helped each client grow their li...

In this episode of Six Figure Systems, Chontelle shares why short-term thinking could be the exact reason so many ecommerce business owners are feeling stuck, even when they’re working harder than ever.

She explores how chasing quick wins and jumping from one thing to the next can actually stall progress. Through her own journey and a personal story about how she and her husband planned 20+ years ahead to achieve financial freedom, Chontelle explains the power of consistent, compounding action over time.

If scaling your sales and creating a business that pays you well is a...

Episode Summary:

In this eye-opening episode, Chontelle Fossey reveals the most overlooked (and critical) step in the customer journey that’s costing ecommerce founders sales. While many assume traffic equals revenue, Chontelle explains why this "see → click → buy" model doesn't reflect reality, and what you can do instead to convert more of your website visitors.

She walks through the real path most customers take, why they’re likely to leave without buying, and how to bridge the gap with one powerful step: nurture. You’ll hear practical tips for how to build an email nurture sequence t...

In this episode of Six Figure Systems, Chontelle Fossey breaks down what every ecommerce founder needs to hear: scaling your sales isn’t about doing more, it’s about influencing the right numbers.

Using her own journey of scaling an ecommerce brand (without burning out or handing it all over to an agency), Chontelle shares the simple math behind consistent, profitable growth and the three metrics that matter most: traffic, conversion rate, and average order value.

She dives into the real cost of chasing sales through ads, the power of email as a measurable marketing engi...

In this thought-provoking episode of Six Figure Systems, Chontelle shares the five inner traits that unlock true business growth, and spoiler alert: it’s not about doing more.

If you’ve ever felt like you’re doing all the things but not getting ahead, this episode is your invitation to pause. To reflect. And to rethink what it really takes to scale sustainably.

We’re not talking tactics or to-do lists today. We’re diving deep into mindset, the quiet power behind every smart, scalable business. You'll walk away feeling clear, calm, and re-energized with what to fo...

In this episode, Chontelle unpacks the difference between being stuck in the day-to-day of a business and stepping fully into the strategic mindset of a CEO.

Speaking directly to ecommerce founders who are already making sales but still feel like everything relies on them, she dives into what it really looks like to build a business that doesn’t need you to show up daily to succeed. From mindset shifts to automation strategies, this episode is packed with actionable insights and thought leadership to help listeners take that next-level leap.

Listeners will walk away with:

In this episode, Chontelle shares the transformational strategy of leveraging email and automation as the backbone of a scalable ecommerce business, without sacrificing personal time, energy, or joy. She opens with a relatable question: how she manages three distinct businesses without being constantly busy—and reveals the answer lies not in working more, but in building systems.

Listeners will learn:

Why working on your business, not just in it, is what separates sustainable success from burnout

How email flows can become a “silent salesperson” that nurtures, converts, and sells even when you're offline

In this episode of Side Hustle to Six Figures, Chontelle shares the behind-the-scenes of the sales system she set up that allowed her to step back from her ecommerce business, without sales slowing down.

Listeners will hear how setting up a system for sales is smart, but how optimising that system on a regular basis is where the real magic happens. Chontelle breaks down what a sales system should actually do, from attracting new eyeballs, to getting them onto an email list, nurturing them, and ultimately turning them into paying customers. She also recaps her ‘retail store’ anal...

Episode Summary:

Many product-based business owners are showing up consistently, creating content, and getting traffic, yet their sales still aren’t where they want them to be. This episode uncovers why visibility alone isn’t enough and introduces the often-missing piece in the business funnel: the nurture phase.

Chontelle explains how this middle step, nurture and convert. It is what transforms attention into revenue. She shares three actionable strategies to help ecommerce founders build trust, connection, and consistent conversions without burning out or starting from scratch each month.

Listeners will gain a clear unde...

In this episode of Side Hustle to Six Figures, Chontelle dives into the most common mistake she sees ecommerce business owners make, one that’s likely costing them sales every single day.

While most are focused on getting seen through social media, SEO or paid ads, very few are thinking about how to retain those people once they’ve landed on their site. This episode explains exactly why that matters and what to do about it.

Listeners will learn:

Why relying on social media alone is a dangerous game

The “leaky bucket...

In this episode of Side Hustle to Six Figures, host Chontelle Fossey shares a powerful framework to help ecommerce business owners uncover the real reasons behind slow sales—and what to do about it.

Based on a popular masterclass from her program, Six Figure School, Chontelle walks listeners through how to audit their sales and marketing funnel step-by-step, using plain English and relatable examples.

Listeners will learn:

Why mindset matters more than they think when it comes to scaling sales

The three key stages of the sales funnel: Attract, Nurture, Convert

If you’re overwhelmed by all the noise in the ecomm world, this one's for you. In today’s episode, Host, Chontelle Fossey, is spilling five hot takes that might make some marketers cringe, but could be the game-changers your biz needs. These are things she's personally tried, tested, and tossed out… because they just didn’t work.

From ditching the idea that you need a massive following, to why SEO might not be the holy grail anymore, Chontelle will lift the lid on the myths that might be keeping you stuck. If your to-do list is a mile long...

Today’s episode is a little lighter, a little snappier, and super practical.

I’ve been diving deep in recent weeks, and while those episodes are important, sometimes we just need a few simple, actionable wins.

So this week I’m sharing 7 quick hacks that are working right now for e-commerce businesses in 2025. These are things I’ve tested myself and seen work for my students inside Six Figure School.

What you’ll hear in this episode:

✅ A super simple pop-up tweak that could take your email list growth from meh to magic (we...