Life at Ten Tenths

40 Episodes
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By: Matt Bonelli and Garrett Frey

Inspiring people to live at the pinnacle of their ability and purpose.

Why Your Clients Won’t Decide (And What to Do About It)
#196
Last Thursday at 7:30 AM

Join us for our free Engagement Engine webinar on April 17.

Register now at tentenths.co/register.

We'll be walking you through the engagement framework you need - the spark that lights up agents' businesses and allows them to run at Ten Tenths. Stay top-of-mind, generate consistent referrals, and grow without burning out.

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Why do so many buyers and sellers feel stuck?

They say they want to move. They say they’re ready. But they won’t decide.

In this episode of Life at Ten Tenths, Matt and Garr...


Renowned Expert Shares Best Real Estate Agent Advice
#195
Last Wednesday at 8:30 AM

For full enjoyment, we highly recommend watching this one on YouTube.

Just trust us. (You can find it here.)

For this very special April Fool’s episode, the legendary (in select circles), wildly successful, deeply inspirational Brandon Bafooney joins us to share his “wisdom.”

You won’t want to miss his:

• ABC rule

• PHORDW relationship-building device

• Special buyer “motivation” tactics

• Updated yard sign strategy

• Affirmations straight from the coccyx

• And rapid-fire questions guaranteed to build “rapport” fast

Under the humor, there’s actually a se...


We Let AI Price Our Homes. Here’s What Happened.
#194
Last Monday at 7:30 AM

What happens when you let AI price your home?

In this episode of Life at Ten Tenths, Garrett and Matt decided to run a real-world experiment. They each asked AI to:

Analyze their homesSuggest a list priceAnd generate an offer strategy from the buyer side

The results? Jump into the conversation...

We unpack:

How AI analyzes real estate pricingWhy buyer and seller bias still shows up in the dataWhere AVMs fall short (especially on unique properties)How emotional fair market value actually gets createdWhy agents shouldn’t fear AI — but must unde...


Are You Stuck in the Friend Zone With Your Clients?
#193
03/26/2026

Are you building relationships… or just staying in the friend zone?

In this episode of Life at Ten Tenths, Garrett and Matt unpack a subtle trap many real estate agents fall into — surface-level communication that never turns into real trust.

You text. You respond. You stay in touch. But when it’s time for referrals or business… you’re not the first call.

We get into:

The difference between texting and true connectionWhy voice-to-voice or face-to-face changes everythingHow agents accidentally put clients in the friend zoneThe fluid nature of your database (and why that m...


Are You Still Operating Like It’s Your First Year in Real Estate?
#192
03/23/2026

Many real estate agents don’t realize it, but they’re essentially repeating their first year in real estate over and over again.

Same (or similar income). Same inconsistent prospecting.

Same “busy → slow → panic → restart” cycle.

In this episode of Life at Ten Tenths, Garrett and Matt unpack why so many agents stay stuck operating like it’s their first year — even after 5, 10, or 20 years in the business.

We discuss:

• Why real estate income can plateau for years

• The “bronze handcuffs” trap (good enough, but not great)

• How inconsistency k...


FORD Questions Done Wrong (And How to Fix It)
#191
03/19/2026

What happens when you implement a “strategy” meant to build relationships… but it starts feeling mechanical, scripted — or worse, manipulative?

In this episode of Life at Ten Tenths, Garrett and Matt unpack the subtle but critical difference between asking great questions and “Fording” people.

This conversation started with a phone call that felt off.

All the right questions were asked — but none of it felt genuine.

Inside the episode, we talk about:

Why scripted curiosity can quietly backfireThe difference between commonality and forced connectionHow to anchor conversations in what’s real and present...


The Time vs. Money Trap - Why You’re Stuck in the Gray Area
#190
03/16/2026

At some point in your business, you hit the same frustrating loop:

“I don’t have the money to invest.”

“I don’t have the time to do it myself.”

Back and forth.

Time. Money.

Money. Time.

In this episode of Life at Ten Tenths, Garrett and Matt unpack what we call the very frustrating place of the “gray area” — that pivotal moment where growth requires a step up… but comfort, fear, or lack of clarity keeps you stuck.

We talk about:

Why many agents plateau inste...


Florida Man sells home using Chat GPT | Ten Tenths LIVE
#189
03/13/2026

Want to watch this episode? See the livestream on our YouTube channel here.

The topics we cover on this first LIVE episode is: Man uses ChatGPT to sell his Cooper City home: ‘It exceeded our expectations'

Read the article about it here.Watch the interview with the seller here.

If you find value out of this episode (or any of them) share it out! Take a screen shot and post it to your instagram stories, tagging us @lifeatentenths.

Learn more about our community by visiting our website at tentenths.co and downloading ou...


"ChatGPT Told Me My House Is Worth More…” — The AI Pricing Trap
#188
03/12/2026

Like it or not, artificial intelligence is changing the way consumers buy and sell real estate — and not always in helpful ways.

In this episode of Life at Ten Tenths, Garrett and Matt unpack a real-time situation where a seller pulled a home off the market and relisted it $100,000 higher… after asking ChatGPT what it thought the home was worth. No joke.

Agents in today’s marketplace need to understand how AI tools actually work — and just as importantly, how to have smart conversations about them with clients.

AI is here to stay. The key...


Your Future Is Built in This Moment
#187
03/09/2026

Most people live in one of two places:

the past… or the future.

We replay old stories. We worry about what might happen. We write plans about who we’re going to become.

In this episode of Life at Ten Tenths, Matt and Garrett unpack a simple truth - the only thing that actually shapes your future… is what you do right now.

Inspired by a powerful concept from The Courage to Be Disliked, this conversation explores how anxiety often comes from living in the future, regret comes from living in the pa...


Full or Just Busy? Don’t Fall Into the “More” Trap
#186
03/05/2026

Are you building a life that feels full or just one that looks busy?

In this episode of Life at Ten Tenths, Matt and Garrett unpack the famous parable of the Mexican fisherman—and what it reveals about success, fulfillment, and the trap of constantly chasing “more.”

More deals. More income. More growth. More recognition.

But what if “more” isn’t actually the goal?

This conversation explores the difference between being busy and being aligned. Between building something impressive and building something meaningful. Between following society’s version of success and defining your...


The Easiest Referrals Come From People Who Moved Away
#185
03/02/2026

Are you spending your time chasing new leads while overlooking some of the strongest referral opportunities sitting right under your nose?

In this episode of Life at Ten Tenths, Matt and Garrett explore one of the most underutilized sources of referral business: past clients who no longer live in your market.

This conversation reframes referrals not as something you have to hunt down, but as something that naturally grows out of staying connected, being thoughtful, and playing the long game with relationships.

Rather than adding more to your plate, this episode focuses on...


Leveling Up as a Trusted Advisor: Helping Clients Find Home Alignment
#184
02/26/2026

Pre-order Kim's book here: https://a.co/d/06280tKL

Great real estate agents help clients see the bigger picture.

In this episode of Life at Ten Tenths, Matt and Garrett are joined by special guest Kim Costa for a thoughtful conversation about what it truly means to level up as a trusted advisor—and how helping clients find home alignment leads to better decisions, stronger relationships, and fewer regrets down the road.

Drawing from Kim’s experience working closely with clients at major life transition points, this conversation reframes the agent’s role from t...


The Real Reason Buyer Broker Agreements Matter
#183
02/23/2026

Buyer broker agreements have become one of the most talked-about—and misunderstood—parts of real estate right now.

But beneath the noise, headlines, and fear-driven conversations is a much simpler truth: these agreements aren’t about enforcement or conflict. They’re about professional standards, clarity, and alignment.

In this episode of Life at Ten Tenths, Matt and Garrett break down the real reason buyer broker agreements matter—and why they ultimately make relationships better for agents and clients. This conversation reframes agreements not as a hurdle to overcome, but as a foundation that helps everyone show up mo...


Stop Repeating the Same Year: You Don’t Need a Fresh Start
#182
02/19/2026

New goals, new year, the next phase...doesn’t automatically create new results.

It feels good; I mean who doesn't love a new planner and a clean slate? But without real change, they often lead right back to the same patterns, the same habits, and the same outcomes.

In this episode of Life at Ten Tenths, Matt and Garrett break down why you don't need a fresh start, you need new standards, clearer awareness, and a willingness to act differently than you have before.

This conversation moves past motivation and into something far mo...


Public Marketing By Law! Our first LIVE episode!
#181
02/17/2026

Want to watch this episode? See the livestream on our YouTube channel here.

Topics we cover on this first LIVE episode are:

Washington State Senate Bill 6091: Prohibiting real estate brokers from marketing residential properties to an exclusive group of prospective buyers or real estate brokers. View the bill for yourself here.January home sales TANK more than 8%! What is behind this headline and how do we navigate news like this? Read the CNBC article here.

If you find value out of this episode (or any of them) share it out! Take a screen shot...


When Chaos Hits: Your Plan Becomes Your Lifeboat
#180
02/16/2026

No one plans for chaos—but it is inevitable - it is just a matter of when it shows up.

Unexpected health issues.

Family emergencies.

Disruptions from extreme weather.

We have all experienced it; your time, energy, and focus suddenly get pulled in directions you didn’t anticipate.

In this episode of Life at Ten Tenths, Matt and Garrett share a candid, personal conversation about what it really looks like to run a business when life goes sideways—and why a well-built plan isn’t a constraint, it’s a lifeboat...


Why Relationships Still Win in a Noisy Real Estate World
#179
02/12/2026

Recorded live in Charlotte, this episode of Life at Ten Tenths captures the kind of energy that only happens in the room.

Matt and Garrett were honored to be invited by Dickens Mitchener for a live conversation centered on authenticity, relationships, gratitude, and long-term success in real estate. From the moment we walked in, the warmth, professionalism, and people-first culture were unmistakable—and it shaped everything that followed.

In a world filled with trends, tactics, and constant noise, this episode is a reminder that relationships still win. Not because they’re flashy—but because they’re durab...


Same Market, Different Results: The Power of Perspective
#178
02/09/2026

Two people can work in the same market, see the same data, and experience completely different results.

In this episode of Life at Ten Tenths, Matt and Garrett explore the powerful role perspective plays in business, life, and decision-making. Using a simple but unforgettable analogy from The Courage to Be Disliked, they unpack how ownership, mindset, and language quietly shape what we experience.

This conversation challenges the habit of blaming external forces and invites a more empowering question: How am I approaching the environment in front of me?

In this episode, we discuss:<...


Why Most Realtors Aren’t Actually Your Competition
#177
02/05/2026

There’s a lot of noise in real estate right now.

Headlines about agent counts.

Statistics shared without context.

Conversations designed to spark fear instead of clarity.

In this episode of Life at Ten Tenths, Matt and Garrett break down why most realtors aren’t actually your competition—and why believing otherwise can quietly drain your energy, focus, and confidence.

This conversation looks at the widely discussed statistics circulating in the industry and reframes them through the lens of how consumers actually behave. Instead of competing with “everyone,” most agents are...


The Shadow Standards That Are Quietly Running Your Life
#176
02/02/2026

You don’t get the results you want from the standards you talk about.

You get results from the standards you live by—often without realizing it.

In this episode of Life at Ten Tenths, Matt and Garrett introduce the idea of shadow standards: the unspoken rules, habits, and environmental defaults that quietly shape your health, business, relationships, and energy.

From what’s on your calendar, to what’s on your phone, to what’s in your fridge—these small, behind-the-scenes choices often have more influence than the goals you set or the plans you ma...


The Trust Pathway: How Relationships Actually Turn Into Clients
#175
01/29/2026

Most real estate relationships don’t fail because of a lack of skill. They stall because trust gets rushed—or skipped altogether.

In this episode of Life at Ten Tenths, Matt and Garrett break down what they call The Trust Pathway: the natural progression relationships move through before someone is ready to work with you as their agent.

This conversation reframes how business is actually built. Not through pressure, scripts, or jumping straight to the sale—but through consistency, curiosity, and timing.

You’ll learn why content and conversation play different roles, how trust is...


The Soundtrack of Your Life (And Why It Shapes Your Energy)
#174
01/26/2026

Every day, something is playing in the background of your life.

Music. News. Conversations. The environments you move through.

Whether you realize it or not, all of it is shaping your energy.

This episode of Life at Ten Tenths, sparked by a story from longtime friend and agent Mike Doyle, looks at how music, media, and everyday inputs quietly influence mood, decision-making, patience, and performance. Not in a dramatic, overnight way—but in the subtle, cumulative way that shows up in how you feel and how you show up.

This episode is...


If Your Listing Isn’t Selling, the Seller Might Be the Highest Bidder
#173
01/22/2026

When a home isn’t selling, it is easy to blame marketing, photos, showings, or the market. But often, the biggest obstacle isn’t any of those things. It may simply be "the seller may be the highest bidder on their own home".

This conversation isn’t about blame or pressure. It’s about clarity.

You’ll learn how pricing becomes emotional, why sellers often anchor to past value or future hopes, and how great agents help sellers see the market clearly—without damaging trust or relationships.

This conversation gets into:

What it really me...


Why Vision Boards Work (Even When You Forget About Them)
#172
01/19/2026

Vision boards aren’t just a New Year’s tradition. They’re a tool for transitions, new beginnings, and moments when you’re ready to realign—no matter what month it is. In this episode of Life at Ten Tenths, Matt and Garrett are joined by special guest Jocelyn Frey for a real-life conversation about why vision boards actually work—and why they continue working even when you stop consciously thinking about them. Through Jocelyn’s story of travel, major life moves, and bold decisions, this episode explores the quiet power of environment, awareness, and intention. Not in a flashy, “manif...


What’s the Hidden Pattern Behind Most Real Estate Moves?
#171
01/15/2026

It’s rarely about timing the market and it’s almost never just about the house.

In this episode of Life at Ten Tenths, Matt and Garrett dig into new data from the latest Profile of Home Buyers and Sellers to uncover the hidden pattern behind most real estate moves today—and it all points back to one thing: community.

More specifically, people are moving to be closer to friends, family, and the lives they want to live.

This conversation explores how life changes quietly shape real estate decisions long before anyone raises their...


For Sale By Owner vs. Hiring an Agent: What the Data Actually Says
#170
01/12/2026

For Sale By Owner gets talked about a lot—but rarely with clarity.

In this episode of Life at Ten Tenths, Matt and Garrett dig into newly released data around FSBO vs. agent-assisted sales and unpack what the numbers actually say—without fear, hype, or outdated talking points.

This isn’t about convincing sellers they can’t do it on their own.

It’s about understanding why most people still choose an agent—and how agents should be talking about their value moving forward.

You’ll hear why focusing on “I’ll get you more mo...


The Difference Between the First Time and the 10th Time (And Why It Changes Everything)
#169
01/08/2026

Most people don’t quit because something doesn’t work. They quit because they judge it too early.

In this episode of Life at Ten Tenths, Matt and Garrett break down the powerful difference between the first time you try something and the 10th time—and why that gap is where growth actually happens. Whether it’s video, events, door knocking, presentations, systems, or new habits, the first attempt is almost always awkward, clunky, and uncomfortable. That doesn’t mean it’s wrong—it means you’re learning.

This conversation is about staying in the game long enough...


Can Agents Sue Buyers? Recent Buyer Broker Agreement Arbitration Explained
#168
01/05/2026

A buyer was ordered to pay $24,000 after breaking a buyer broker agreement—and it’s raising serious questions across the real estate industry.

In this episode of Life at Ten Tenths, Matt and Garrett break down one of the first known buyer broker agreement arbitration cases, where a brokerage was awarded a full buyer-side commission after a buyer went under contract with another agent.

This conversation goes far beyond the headline.

We explore what this case could actually mean for agents, brokerages, and consumers as buyer broker agreements become the new normal. From enfo...


Consistency Beats Chaos: Let's go!
#167
01/01/2026

Chaos isn’t a workload problem—it’s a consistency problem.

Many real estate professionals find themselves stuck in a reactionary cycle—busy when business is flowing, scrambling when it slows down, and constantly feeling like they’re either catching up or falling behind.

In this episode of Life at Ten Tenths, Matt and Garrett break down why that cycle exists and how to step off it.

This conversation is about implementation and ownership.

Not doing more. Not chasing new tactics. Instead, let's build consistency through daily routines, intentional planning, and protecting...


“Doing More” Isn’t a Plan: What Actually Creates Results
#166
12/29/2025

Hustle can create momentum—but without a plan, it rarely creates sustainability.

As the year wraps up, many agents default to the same strategy: do more. More calls. More content. More effort. But “doing more” without clarity isn’t a plan—it’s a fast track to burnout and frustration.

In this episode of Life at Ten Tenths, Matt and Garrett break down what actually creates results in a real estate business that lasts. They explore why vague goals and generic plans fall apart, how structure can reduce pressure instead of adding it, and why clarity arou...


The Power of Positive Energy: How Kindness Creates Better Relationships and Business
#165
12/25/2025

New episodes every Monday and Thursday.

Join us as we explore building thriving real estate businesses without sacrificing what matters most—your life.

Let's talk about the activities and tactics that will help you show up consistently, build a business that reflects your values, bring your best energy to the world and your family, and make a positive impact—all while creating abundance, giving you time to pursue what lights you up, and building a rich life you are excited to live. What you put out comes back to you.

Got a topic you...


Build an Engagement Engine: How to Create Consistent Business Without Burnout
#164
12/22/2025

The Engagement Engine is a visual framework that helps you design a business built around your strengths, your energy, and your people.

Instead of copying scripts, chasing trends, or forcing yourself into systems you hate, Matt and Garrett break down how to design the right mix of engagement for YOU—one that creates momentum without burnout.

In this episode, they cover how to:

Identify which engagement activities actually move your business forwardBalance scalable outreach with high-impact personal connectionSet clear standards instead of vague goalsBuild consistent momentum without burning yourself out

Whether it’s em...


Your Calendar Is Sabotaging Your Goals – 2026 Real Estate Success Tips
#163
12/18/2025

Is your calendar working for you—or against you? In this episode of Life at Ten Tenths, Garrett and Matt dig into one of the biggest reasons people miss their goals: a broken calendar. If you've ever said "I know what I need to do, I just didn't get to it," this one's for you.

We're talking about why so many of us avoid putting things on our calendar (hint: it's about avoiding accountability), how leaving your schedule open invites chaos, and the mindset shift that separates top performers from everyone else.

We get into:

...


From Chasing Deals to Building a Referable Business
#162
12/15/2025

New episodes every Monday and Thursday.

Join us as we explore building thriving real estate businesses without sacrificing what matters most—your life.

Let's talk about the activities and tactics that will help you show up consistently, build a business that reflects your values, bring your best energy to the world and your family, and make a positive impact—all while creating abundance, giving you time to pursue what lights you up, and building a rich life you are excited to live.

What you put out comes back to you.

Got a to...


Stop Making Excuses: How to Grow Even When You’re Scared of Success
#161
12/11/2025

New episodes every Monday and Thursday.

Join us as we explore building thriving real estate businesses without sacrificing what matters most—your life.

Let's talk about the activities and tactics that will help you show up consistently, build a business that reflects your values, bring your best energy to the world and your family, and make a positive impact—all while creating abundance, giving you time to pursue what lights you up, and building a rich life you are excited to live.

What you put out comes back to you.

Got a to...


Stop Shaking the Snow Globe: Unnecessary Chaos and How To Stop It
#160
12/08/2025

New episodes every Monday and Thursday. Coaching, community and more: https://tentenths.co

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Why do we create chaos we don’t need?

Why, when things are finally calm and working, do we shake the snow globe and send our world swirling again?

In this episode, Matt and Garrett break down the subtle ways we introduce unnecessary chaos into our businesses and lives—and how to finally stop the cycle. From switching brokerages, to revamping marketing plans, to adding new systems when the old ones aren’t even being used, this conversation shines...


From Survival Moves to Dream Moves: Navigating the New Buyer Mindset
#159
12/04/2025

Why do today's buyers have a harder time committing to a property than in 2021? It is easy to chalk up to "the market" but really, it's the motivation.

Garrett and Matt unpack the critical shift every agent needs to understand. You see, COVID-era buyers were escaping pain (survival moves), while today's buyers are chasing a vision (dream moves).

This single distinction explains why buyers are more discerning, why deals fall apart mid-transaction, and why the old "let's go write an offer" approach isn't working like it used to.

Learn how to slow down...


The Hidden Friction Costing You Clients — and How to Remove It
#158
12/01/2025

Ever get surprised by a friend you are close to who lists their property with another agent? We promise it's most likely not personal — even though it feels like a gut punch - it's friction!

In this episode, Garrett and Matt break down the invisible roadblocks inside your business that push clients toward the “path of least resistance,” even when they genuinely want to work with you.

You’ll learn:

The four personality types and how each one experiences frictionHow your current onboarding process may be quietly sending people elsewhereWhy “being helpful” isn’t the same as “b...


Gratitude: Transformation & Peace
#157
11/27/2025

One of the most powerful practices in life and business: gratitude. Not as a cliché, not as a holiday checkbox—but as a daily ritual that can shift your energy, break old patterns, and bring peace into every part of your world.

Today we explore how gratitude creates instant emotional transformation, why it works even on the hardest days, and how it elevates the people around you. You’ll hear real stories from their own routines, the science-backed benefits, and simple ways to deploy gratitude when you’re stressed, stuck, or pulled off center.

Whether you’re...