Life at Ten Tenths

Join us at LIMITLESS'26 October 18th - 20th. Details at https://limitless.tentenths.co

Here is the deal, most agents are not capped by ability. They are capped by one belief they have never actually questioned.

Josh Kerr broke a mile record that had stood for 27 years, and Matt and Garrett dig into what actually went into it, which by the way is the same thing that goes into anyone breaking any imagined barrier!

Let's dig into the role intention plays, leveraging pace setters, and all the unseen energy that leads to breakthroughs. <...

If you are a real estate agent and been thinking about or struggling with hiring an assistant, you need to stop what you are doing and listen to this interview with agent Andrea Tuell and her Director of Operations, Amber.

We unpack how Andrea decided what she needed and then how to fold Amber into her business in a way that made sense and benefited everyone involved.

Hiring for organization, business sense, and people skills over real estate experience turned out to be the right move. They also share why the title matters more than...

October 18-20th: LIMITLESS'26 Join us for a transformative 2 days. Get the details here: https://limitless.lifeattentenths.com/

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More and more of you are reporting the increasing number of unrepresented buyers showing up. Yet most listing agents have no process for handling them. Steal this.

Matt and Garrett walk through the whole arc: what to do when a buyer with no agent calls about your listing, how to give them access without opening a legal can of worms, what to do when they want to write an offer, and how the buyer fee...

Join us at LIMITLESS'26 - Get all the details here: https://lifeattentenths.com/limitless

That viral graphic claiming 84% of realtors haven't closed a deal this year is fake. Here are the real NAR numbers.

This misleading stat circulating in our feeds is a sign of a much bigger problem. It has Matt and Garrett wondering how much unverified information are working agents consuming, believing, and passing along to their own databases?

Let's get into the actual member profile numbers, a simple gut check for spotting manufactured data, and a reframe on what the...

Most of the limits holding your business back aren't market conditions. You built them, which means you can move them.

In this conversation, Matt Bonelli and Garrett Frey, dig into why agents stall out at a ceiling they invented, and what it takes to find the real edge.

You'll get the case for testing yourself outside your profession, the traction control analogy that reframes burnout as sliding off the track, why the guardrails you build into your business are what let you go faster, and the habit change that can obliterate a limit six months...

Every real estate agent who has spent some time showing homes is familiar with the buyer who claims there is "nothing good on the market". In reality, they're stuck because there's actually too much on the market.

It really comes down to your clients being afraid they will make the wrong decision. Your job becomes helping them move past the fear, to making a decision that will serve them best.

Let's break down why buyer paralysis is getting worse as inventory grows, and how the strongest agents move people through it.

You'll get...

Most agent-to-client conversations run on a rail. You gather information. You give information. You move the transaction forward. And somewhere in there, you miss the moment where the client actually opens up about what they want their life to look like five years from now. Because, honestly, you never asked.

In this conversation, we walk through the five dream questions every real estate agent should have committed to memory: future vision for the current home, dream location, family dreams and hopes, current home fit for today's life, and the role of home in the bigger financial picture...

Your database should contain your friends, family, and acquaintances. You know, the people you see at your kids' games. The ones who show up at the same birthday parties. The people you genuinely like people and they genuinely like you. But when they go to sell their house, are you the person they think to call?

In this conversation, we get into the limiting belief that quietly keeps your sphere from ever seeing you as their real estate agent, and the specific fix for it.

We unpack the group coaching moment where every agent raised...

Today's buyers and sellers aren't entering the same market they experienced a few years ago, and that's changing everything.

In this episode, Garrett Frey and Matt Bonelli explore why asking one simple question can completely transform your client conversations.

Learn how to uncover hidden expectations, reduce decision paralysis, navigate information overload, and create a smoother buying and selling experience through better upfront education.

If you want more confident clients and fewer surprises during negotiations, this episode is for you.

Free throws: the unglamorous, repeatable shot that anybody can practice and that the best players in the world drill every single day. The Market Impact Report is that to your real estate business and most agents are not putting in the reps.

In this conversation, we unpack what an MIR actually is (a report that shows how the market has impacted someone's home value over time, not a comparative market analysis and not an estimate), the three-layer "lasagna" build (FHFA national and state data, MLS area stats, similar neighborhood sales), why adding an estimated value turns an...

Someone hits unsubscribe. Someone says "take me off your list." Someone tells you the postcards are "too much." And in that one moment, you rethink your whole marketing plan for a database of hundreds.

One voice out of a hundred just canceled your strategy, and the ninety-nine people it was quietly working on never got a say.

It can be really easy to fall into the trap of making marketing decisions off insufficient data. A few (or even just one) loud voice whether it be positive or negative can change what you're doing, but should...

"I'll be happy when..." Ever thought to yourself, if I could just make ______ amount of money I will be happy? Or maybe, once I close ___ transactions I can relax? But then you find yourself moving the goal post out, letting that sense of satisfaction never materialize.

In this conversation, we get into the chicken-or-egg question every real estate agent runs into eventually: does success come first, or does happiness?

We unpack the all-or-nothing mindset that traps agents in "all in or all out" thinking (and why life doesn't work that way), the "burning feet in...

In 1977, George Lucas released the original Star Wars without any of the standard opening production credits. No studio card, no director credit, no scroll of names. Just the words "A long time ago in a galaxy far, far away..." and straight into the story.

Did you realize the Directors Guild actually fined him $250,000 for it? Lucas paid the fine. He cared more about the audience's experience than about who got named in front of it.

We explore what it actually looks like to put the customer first in a real estate business, and why most...

Another epic session with Matt Bonelli and Garrett Frey.

You do the work, carry all the risk, and hope you get paid at closing. This episode breaks down fee models that change that.

Join Matt and Garrett for a conversation as they explore what charging looks like outside the standard commission box: flat fees for your marketing and expertise, upfront money on overpriced listings, risk-shifting out clauses, and why more money options actually take pressure off the money conversation. Ideas to react to, not rules to follow, and they want to hear your take.

→ Join the conversation inside the Ten Tenths community: https://tentenths.co...

You've been told to build systems. You've been told to automate. You've been told the agents who scale are the ones who don't do everything manually. All of that is true. And there is one thing you should never, ever put on autopilot. And if you're doing it right now, you're not building your business. You're quietly wearing it down.

In this conversation, we get into the one category of client touch that has to stay personal, no matter how big your database gets.

This is about doing the right things in the right places...

Google launched a real estate product pairing listings with buyer's agents. Every platform is pitching you their pipeline. Underneath all of it is the same message: pay to play, or fall behind.

We don't buy it. And when you see the actual math, you might not either.

In this conversation, we get into what buying real estate leads actually costs, when it can work, and why it's almost never the answer people think it is.

We unpack the video that started this whole conversation (a strong take that agents need to buy Google...

"Wet Blanket" might not immediately bring an idea to mind, but we would argue once you hear our definition at least one listing or client will come to mind immediately.

In this conversation, we get into the "wet blanket" listings that quietly wreck your business, your energy, and your life. One of the beautiful things of this business is that you get to choose who you work with. You don't have to take every listing, The ones you say no to make room for the ones you were meant to serve. It comes down to laying out...

You're sitting at the listing appointment. Your seller has run their home through Zillow, asked ChatGPT what it's worth, talked to a neighbor who sold last year, and read a Facebook post that confirmed everything they already believed. They walk in fully confident. And you have about ten minutes to work with that.

In this conversation, we get into the Dunning-Kruger Effect and what it actually looks like in a real estate transaction. We unpack "Mount Stupid" and "The Valley of Despair" (the two landmarks on the learning curve every client and every agent passes through), why...

The term coach has been widely misused over the last few decades. More often than not, what some might call a coach is truly an accountability partner. But if you can tap into what it means to be a true coach, it can transform your client relationships into something that endures time.

In this conversation, we unpack the difference between a coach and an accountability partner and more importantly, how being a coach to your clients can dramatically (positively) impact your overall business.

There is a lot of confusion around what it means to be...

If you have a listing sitting on the market right now, and the price is right, the location is right, the comps support it, and it still isn't moving, this episode is for you. There's something else going on, and most agents are missing it. In this conversation, we get into the $100 bill analogy that explains why buyers keep picking the house down the street over yours. This isn't a real estate quirk (it's how people value everything). Good news is most of this is in the seller's control if you can have the right conversation upfront. It comes...

The magic combination of these three things is the difference between a full pipeline and wondering why your neighbor is listing with a different agent.

In this conversation, we get into the three-legged stool that is winning real estate business in this market: competency, relationship, and energy.

We unpack why competency is the foundation that has to come first (no matter how much someone likes you, they are not hiring you with the biggest asset in their life if they don't trust you to get the job done), the study we did where people knew...

Are you like the majority of agents who know they should delegate and automate? You try to hire an assistant or implement a new AI tool, only to have it fail miserably. In the end, you spend more time fixing the mess than if you had just done it yourself in the first place. The strategy wasn't the problem. The missing piece was.

In this conversation, we get into standard operating procedures and why they're the prerequisite to almost everything you're trying to add to your business right now. We unpack why most agents have procedures locked...

If you are like most agents, you look at the housing market data once a year, attend office meetings where market data is reviewed from time to time, read the headlines that catch your eye, and call yourself informed. The problem is you are expected to be an expert in your market, but you have done little more than someone living in your town.

In this conversation, we get into our favorite tool, the one that literally makes you an expert in your market. The FHFA House Price Index has got to be the most underused tool...

Do you feel like you are doing all the "right" activities, sending cards, popping by, doing all the things? Only to then watch a past client list with a different agent and wonder what happened. The activities aren't the problem. The intention is.

In this conversation, we get into the difference between quality time and quantity time, and why the referral-based business you're trying to build runs on the second one.

Years ago, Garrett's dad passed along a lesson he learned from Stephen Covey that has heavily influenced how he treats the relationships in his...

You just spent months building a relationship through one of the most stressful, emotional purchases of someone's life. Then the deal closes, you cash the check, and you move on. Sound familiar?

In this conversation, we get into the post-closing system most agents never build, and why it might be the single biggest leak in your business. The real estate industry trains us to be world-class at finding new buyers and sellers, and almost nothing on what to do with the ones we already have.

We unpack the four-phase post-closing program we built ( free at...

Long to-do lists, busy days, and somehow you still end up feeling stuck. If that sounds like your week, this is the episode.

The word priority means the thing, singular, but somewhere along the way we pluralized it into priorities and ended up with a to-do list that owns us. In this conversation, we get into the one thing principle that can help you find your sanity and move forward.

We unpack Sahil Bloom's index card method, Garrett's morning mission and vision read, Matt's dad's warning about being a realtor all day, and the alignment...

Most agents are running the wrong race. They're chasing somebody else's number, comparing themselves to the agent in the next office, and quietly wondering why hitting the goal didn't feel the way it was supposed to.

In this conversation, we get into the trap of borrowed visions. A study by Michael Norton found that millionaires at every income level say they'd need two to three times more money to be happy, and that number never stops moving.

We unpack why that happens, what Sahil Bloom's Five Types of Wealth gets right about the disconnect, why...

Your buyers and sellers are asking ChatGPT about your listings, consulting it about offers, and double-checking your advice. It is causing frustration, undermining your efforts, and in some cases blowing up deals.

Matt and Garrett unpack what happens when clients run a transaction past AI mid-deal: a $500,000 spread on the same $1.5M listing from two different prompts, the Ryan Serhant deal that nearly collapsed, and why language models amplify client fear instead of filtering it.

Good news, there is a fix and it will help solidify you as the expert agent positioned to get the...

You don't have to chase every new AI tool to stay relevant. The agents winning right now are the ones who picked what actually fits their workflow.

In this Ten Tenths episode, Matt and Garrett cut through the AI overwhelm: ChatGPT vs. Claude, Whispr Flow, Granola, and the Zoom note-takers that show up before you do.

You'll hear why the "you'll be left behind" pressure is mostly noise, how to test a tool against a real pain point in your business instead of stacking subscriptions, and a simple weekly check to decide what stays and...

Speed bumps, problems, and the unexpected challenges are your biggest opportunity to win a client for life. Let's talk about the fund that makes it easy in the moment.

In this Ten Tenths episode, Matt and Garrett unpack the "wow account": roughly 1% off the top of every closing, set aside to fix the unexpected and create moments clients never forget. You'll hear why the last thing that goes wrong becomes the anchor they remember, how to solve a client's pain instead of just absorbing it, and why this small fund pays back far beyond its cost.

You might be sick of hearing about Artificial Intelligence, but everywhere you turn in our industry there is a conversation happening about how to use AI in your business.

From listing descriptions… to social media posts… to email campaigns… to AI-generated videos.

But here is what we want you to be asking yourself:

Is AI helping you amplify your voice… or is it slowly replacing it?

In this episode of Life at Ten Tenths, Garrett and Matt unpack the subtle but powerful risk of relying too heavily on AI — especially in a relation...

The little things are often the big things.

The problem is we often focus on the big things while the small things quietly sink the ship.

In this episode of Life at Ten Tenths, Garrett and Matt unpack the small friction points that quietly create stress, slow momentum, and damage the client experience.

They’re not the obvious issues, or the market shifts. They aren't even the big mistakes we obsess over and let ruin our sleep.

They’re the subtle ones:

• The unclear communication

• The inconsistent follow-u...

In today’s market, one phrase might be creating more confusion, frustration, and disappointment than we realize:

“Fair market value.”

In this episode of Life at Ten Tenths, Matt and Garrett dig into why we need to be careful with how we are using this phrase when talking with sellers and buyers.

The reality is fair market value is not something we simply declare or control. It is something the market determines.

During this discussion, we unpack:

• Why pricing “below fair market value” can create the wrong expectations

• The diff...

The market’s shifting. And agents who rely on headlines or gut feelings are starting to feel it.

Clarity doesn’t come from guessing. It comes from knowing your numbers.

In this episode, we break down why understanding your market at a deeper level isn’t optional anymore. It’s what gives you confidence in conversations, credibility with clients, and direction in your business.

We get into how absorption rate changes the way you guide clients, the difference between where the market is headed and how fast it’s moving, and why data does more...

Are you quietly keeping score in your relationships?

“They never call me back.”

“I’m always the one reaching out.”

“I sent them business… where’s mine?”

It’s hard not to notice those moments. But when we hold onto them, they start to build. And over time, they can quietly tarnish really good relationships.

In this episode of Life at Ten Tenths, Garrett and Matt unpack why this mindset — even when subtle — can slowly erode your friendships, partnerships, and referral-based business.

What started as a conversation between Matt and his six...

Jump into the Engagement Engine Accelerator - engage with your people in an authentic way that fuels your business!

Stop copying "top agents". Stop thinking your personal branding is only your logos and taglines. Your personal branding is really about alignment.

In this episode, Matt and Garrett unpack one of the biggest mistakes agents make: trying to be someone else.

From mimicking celebrity agents…

To calling yourself a “luxury agent” without living it…

To posting content that doesn’t actually feel like you…

This episode dives into why authenti...

🚨 The Engagement Engine Accelerator starts Monday. Get in now at tentenths.co

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One of the hardest skills in real estate isn’t negotiating.

It’s communication.

How do you follow up without being pushy?

How do you stay top of mind without sounding salesy?

How do you become proactive instead of reactive?

In this episode of Life at Ten Tenths, Garrett and Matt break down the subtle but critical difference between being proactive and being a “clinger” — and why mastering that line can completely change your client r...

There’s a quiet danger in momentum.

You’re moving. You’re working. You’re busy. But are you aligned?

In this episode of Life at Ten Tenths, Garrett and Matt walk through the power of a 90-minute quarterly reset — a focused calibration that helps you step back, assess what’s actually working, and realign your actions with your long-term vision.

Growth doesn’t just require effort. It requires direction. And often it requires correction.

Inside this conversation, we cover:

200 episodes in. Two years of conversations about building a business that fuels your life instead of consuming it.

And if there’s one thing we know for sure in today’s market, it’s this:

Consumers are confused.

Agents are confused.

Deals are falling apart.

And in the middle of all that noise, one thing rises above everything else:

Competency.

Not loud marketing.

Not clever branding.

Not hype.

Proof.

In this episode, Garrett and Matt break down: