Life at Ten Tenths
Inspiring people to live at the pinnacle of their ability and purpose.
Why Most Agents Struggle to Hire (or Use AI): The Missing Piece
Are you like the majority of agents who know they should delegate and automate? You try to hire an assistant or implement a new AI tool, only to have it fail miserably. In the end, you spend more time fixing the mess than if you had just done it yourself in the first place. The strategy wasn't the problem. The missing piece was.
In this conversation, we get into standard operating procedures and why they're the prerequisite to almost everything you're trying to add to your business right now. We unpack why most agents have procedures locked...
The Real Estate Data Most Agents Ignore (And Why It's Costing You Listings)
If you are like most agents, you look at the housing market data once a year, attend office meetings where market data is reviewed from time to time, read the headlines that catch your eye, and call yourself informed. The problem is you are expected to be an expert in your market, but you have done little more than someone living in your town.
In this conversation, we get into our favorite tool, the one that literally makes you an expert in your market. The FHFA House Price Index has got to be the most underused tool...
The Secret to Building a Referral-Based Real Estate Business: Quantity Time, Not Quality Time
Do you feel like you are doing all the "right" activities, sending cards, popping by, doing all the things? Only to then watch a past client list with a different agent and wonder what happened. The activities aren't the problem. The intention is.
In this conversation, we get into the difference between quality time and quantity time, and why the referral-based business you're trying to build runs on the second one.
Years ago, Garrett's dad passed along a lesson he learned from Stephen Covey that has heavily influenced how he treats the relationships in his...
The Post-Closing System That Builds a Referral Business on Autopilot
You just spent months building a relationship through one of the most stressful, emotional purchases of someone's life. Then the deal closes, you cash the check, and you move on. Sound familiar?
In this conversation, we get into the post-closing system most agents never build, and why it might be the single biggest leak in your business. The real estate industry trains us to be world-class at finding new buyers and sellers, and almost nothing on what to do with the ones we already have.
We unpack the four-phase post-closing program we built ( free at...
Beat Long To-Do Lists and Feeling Stuck with This
Long to-do lists, busy days, and somehow you still end up feeling stuck. If that sounds like your week, this is the episode.
The word priority means the thing, singular, but somewhere along the way we pluralized it into priorities and ended up with a to-do list that owns us. In this conversation, we get into the one thing principle that can help you find your sanity and move forward.
We unpack Sahil Bloom's index card method, Garrett's morning mission and vision read, Matt's dad's warning about being a realtor all day, and the alignment...
Why Top Agents Always Think They Need 2-3x More Money
Most agents are running the wrong race. They're chasing somebody else's number, comparing themselves to the agent in the next office, and quietly wondering why hitting the goal didn't feel the way it was supposed to.
In this conversation, we get into the trap of borrowed visions. A study by Michael Norton found that millionaires at every income level say they'd need two to three times more money to be happy, and that number never stops moving.
We unpack why that happens, what Sahil Bloom's Five Types of Wealth gets right about the disconnect, why...
Your Clients Are Asking ChatGPT About Your Deals. Here's the Fix.
Your buyers and sellers are asking ChatGPT about your listings, consulting it about offers, and double-checking your advice. It is causing frustration, undermining your efforts, and in some cases blowing up deals.
Matt and Garrett unpack what happens when clients run a transaction past AI mid-deal: a $500,000 spread on the same $1.5M listing from two different prompts, the Ryan Serhant deal that nearly collapsed, and why language models amplify client fear instead of filtering it.
Good news, there is a fix and it will help solidify you as the expert agent positioned to get the...
You Won't Get Left Behind: How to Pick the AI Tools That Actually Fit Your Business
You don't have to chase every new AI tool to stay relevant. The agents winning right now are the ones who picked what actually fits their workflow.
In this Ten Tenths episode, Matt and Garrett cut through the AI overwhelm: ChatGPT vs. Claude, Whispr Flow, Granola, and the Zoom note-takers that show up before you do.
You'll hear why the "you'll be left behind" pressure is mostly noise, how to test a tool against a real pain point in your business instead of stacking subscriptions, and a simple weekly check to decide what stays and...
The 1% Account That Turns Real Estate Problems Into Raving Fans
Speed bumps, problems, and the unexpected challenges are your biggest opportunity to win a client for life. Let's talk about the fund that makes it easy in the moment.
In this Ten Tenths episode, Matt and Garrett unpack the "wow account": roughly 1% off the top of every closing, set aside to fix the unexpected and create moments clients never forget. You'll hear why the last thing that goes wrong becomes the anchor they remember, how to solve a client's pain instead of just absorbing it, and why this small fund pays back far beyond its cost.
<...Don’t Let AI Steal Your Voice (Especially in Real Estate)
You might be sick of hearing about Artificial Intelligence, but everywhere you turn in our industry there is a conversation happening about how to use AI in your business.
From listing descriptions… to social media posts… to email campaigns… to AI-generated videos.
But here is what we want you to be asking yourself:
Is AI helping you amplify your voice… or is it slowly replacing it?
In this episode of Life at Ten Tenths, Garrett and Matt unpack the subtle but powerful risk of relying too heavily on AI — especially in a relation...
The Small Friction Points Quietly Hurting Your Real Estate Business
The little things are often the big things.
The problem is we often focus on the big things while the small things quietly sink the ship.
In this episode of Life at Ten Tenths, Garrett and Matt unpack the small friction points that quietly create stress, slow momentum, and damage the client experience.
They’re not the obvious issues, or the market shifts. They aren't even the big mistakes we obsess over and let ruin our sleep.
They’re the subtle ones:
• The unclear communication
• The inconsistent follow-u...
Are You Using “Fair Market Value” Wrong? Let’s Discuss.
In today’s market, one phrase might be creating more confusion, frustration, and disappointment than we realize:
“Fair market value.”
In this episode of Life at Ten Tenths, Matt and Garrett dig into why we need to be careful with how we are using this phrase when talking with sellers and buyers.
The reality is fair market value is not something we simply declare or control. It is something the market determines.
During this discussion, we unpack:
• Why pricing “below fair market value” can create the wrong expectations
• The diff...
The Data Advantage: How to Lead In Any market
The market’s shifting. And agents who rely on headlines or gut feelings are starting to feel it.
Clarity doesn’t come from guessing. It comes from knowing your numbers.
In this episode, we break down why understanding your market at a deeper level isn’t optional anymore. It’s what gives you confidence in conversations, credibility with clients, and direction in your business.
We get into how absorption rate changes the way you guide clients, the difference between where the market is headed and how fast it’s moving, and why data does more...
Stop Keeping Score: The Shift That Changes Everything
Are you quietly keeping score in your relationships?
“They never call me back.”
“I’m always the one reaching out.”
“I sent them business… where’s mine?”
It’s hard not to notice those moments. But when we hold onto them, they start to build. And over time, they can quietly tarnish really good relationships.
In this episode of Life at Ten Tenths, Garrett and Matt unpack why this mindset — even when subtle — can slowly erode your friendships, partnerships, and referral-based business.
What started as a conversation between Matt and his six...
Stop Copying. Start Showing.
Jump into the Engagement Engine Accelerator - engage with your people in an authentic way that fuels your business!
Stop copying "top agents". Stop thinking your personal branding is only your logos and taglines. Your personal branding is really about alignment.
In this episode, Matt and Garrett unpack one of the biggest mistakes agents make: trying to be someone else.
From mimicking celebrity agents…
To calling yourself a “luxury agent” without living it…
To posting content that doesn’t actually feel like you…
This episode dives into why authenti...
Proactive vs. Pushy: The Communication Line Every Agent Must Master
🚨 The Engagement Engine Accelerator starts Monday. Get in now at tentenths.co
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One of the hardest skills in real estate isn’t negotiating.
It’s communication.
How do you follow up without being pushy?
How do you stay top of mind without sounding salesy?
How do you become proactive instead of reactive?
In this episode of Life at Ten Tenths, Garrett and Matt break down the subtle but critical difference between being proactive and being a “clinger” — and why mastering that line can completely change your client r...
The 90-Minute Reset That Changes Your Year
There’s a quiet danger in momentum.
You’re moving. You’re working. You’re busy. But are you aligned?
In this episode of Life at Ten Tenths, Garrett and Matt walk through the power of a 90-minute quarterly reset — a focused calibration that helps you step back, assess what’s actually working, and realign your actions with your long-term vision.
Growth doesn’t just require effort. It requires direction. And often it requires correction.
Inside this conversation, we cover:
Why drift happens — even when things are going “fine” The difference between a...Proof of Competency: The Advantage Most Agents Ignore
200 episodes in. Two years of conversations about building a business that fuels your life instead of consuming it.
And if there’s one thing we know for sure in today’s market, it’s this:
Consumers are confused.
Agents are confused.
Deals are falling apart.
And in the middle of all that noise, one thing rises above everything else:
Competency.
Not loud marketing.
Not clever branding.
Not hype.
Proof.
In this episode, Garrett and Matt break down:
Why...Failure Is Feedback (If You’re Paying Attention)
A marketing plan that cranks referrals - register for our FREE Engagement Engine Webinar at 👉 tentenths.co
Are you paying attention? Your failures should be used to educate your next moves, not be brushed aside with no regard.
Failure is some of the most valuable feedback any of us can get.
In this episode, Garrett and Matt break down why the best growth in your business comes from the moments that don’t work.
Hiring the wrong assistant.Dropping the ball on consistency.Missing follow-up.Losing momentum.Failing 75 Hard.Failure is no...
How to Turn Open Houses Into Listing Appointments
Register for our FREE Engagement Engine Webinar and build a repeatable referral machine:👉 tentenths.co
Tired of working open houses and not converting the traffic into business?
In this episode, we break down:
• Why “Are you working with a realtor?” kills momentum• How to lower defensive walls immediately• The psychology of comfort in sales• Why value beats pressure every time• How to turn open house traffic into listing appointments• The 8–12 touchpoint follow-up system most agents skip• Why your real goal isn’t selling that houseYour job at an open house is not to sell the...
The Ultimate Competitive Advantage in Real Estate (It’s Not What You Think)
Is your business not producing at the levels you want it to be producing?
Join us April 19 to learn how to design your very own Engagement Engine that fits your strengths and your schedule, and most importantly, produces the business you want. 👉 Register now at tentenths.co
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Most agents think their competitive advantage is better marketing, better scripts, better branding… or worse yet, lower fees.
It’s not.
The real competitive advantage in real estate is consistency. I mean in life in general - but particularly in real estate...
Why Your Clients Won’t Decide (And What to Do About It)
Join us for our free Engagement Engine webinar on April 17.
Register now at tentenths.co/register.
We'll be walking you through the engagement framework you need - the spark that lights up agents' businesses and allows them to run at Ten Tenths. Stay top-of-mind, generate consistent referrals, and grow without burning out.
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Why do so many buyers and sellers feel stuck?
They say they want to move. They say they’re ready. But they won’t decide.
In this episode of Life at Ten Tenths, Matt and Garr...
Renowned Expert Shares Best Real Estate Agent Advice
For full enjoyment, we highly recommend watching this one on YouTube.
Just trust us. (You can find it here.)
For this very special April Fool’s episode, the legendary (in select circles), wildly successful, deeply inspirational Brandon Bafooney joins us to share his “wisdom.”
You won’t want to miss his:
• ABC rule
• PHORDW relationship-building device
• Special buyer “motivation” tactics
• Updated yard sign strategy
• Affirmations straight from the coccyx
• And rapid-fire questions guaranteed to build “rapport” fast
Under the humor, there’s actually a se...
We Let AI Price Our Homes. Here’s What Happened.
What happens when you let AI price your home?
In this episode of Life at Ten Tenths, Garrett and Matt decided to run a real-world experiment. They each asked AI to:
Analyze their homesSuggest a list priceAnd generate an offer strategy from the buyer sideThe results? Jump into the conversation...
We unpack:
How AI analyzes real estate pricingWhy buyer and seller bias still shows up in the dataWhere AVMs fall short (especially on unique properties)How emotional fair market value actually gets createdWhy agents shouldn’t fear AI — but must unde...Are You Stuck in the Friend Zone With Your Clients?
Are you building relationships… or just staying in the friend zone?
In this episode of Life at Ten Tenths, Garrett and Matt unpack a subtle trap many real estate agents fall into — surface-level communication that never turns into real trust.
You text. You respond. You stay in touch. But when it’s time for referrals or business… you’re not the first call.
We get into:
The difference between texting and true connectionWhy voice-to-voice or face-to-face changes everythingHow agents accidentally put clients in the friend zoneThe fluid nature of your database (and why that m...Are You Still Operating Like It’s Your First Year in Real Estate?
Many real estate agents don’t realize it, but they’re essentially repeating their first year in real estate over and over again.
Same (or similar income). Same inconsistent prospecting.
Same “busy → slow → panic → restart” cycle.
In this episode of Life at Ten Tenths, Garrett and Matt unpack why so many agents stay stuck operating like it’s their first year — even after 5, 10, or 20 years in the business.
We discuss:
• Why real estate income can plateau for years
• The “bronze handcuffs” trap (good enough, but not great)
• How inconsistency k...
FORD Questions Done Wrong (And How to Fix It)
What happens when you implement a “strategy” meant to build relationships… but it starts feeling mechanical, scripted — or worse, manipulative?
In this episode of Life at Ten Tenths, Garrett and Matt unpack the subtle but critical difference between asking great questions and “Fording” people.
This conversation started with a phone call that felt off.
All the right questions were asked — but none of it felt genuine.
Inside the episode, we talk about:
Why scripted curiosity can quietly backfireThe difference between commonality and forced connectionHow to anchor conversations in what’s real and present...The Time vs. Money Trap - Why You’re Stuck in the Gray Area
At some point in your business, you hit the same frustrating loop:
“I don’t have the money to invest.”
“I don’t have the time to do it myself.”
Back and forth.
Time. Money.
Money. Time.
In this episode of Life at Ten Tenths, Garrett and Matt unpack what we call the very frustrating place of the “gray area” — that pivotal moment where growth requires a step up… but comfort, fear, or lack of clarity keeps you stuck.
We talk about:
Why many agents plateau inste...Florida Man sells home using Chat GPT | Ten Tenths LIVE
Want to watch this episode? See the livestream on our YouTube channel here.
The topics we cover on this first LIVE episode is: Man uses ChatGPT to sell his Cooper City home: ‘It exceeded our expectations'
Read the article about it here.Watch the interview with the seller here.If you find value out of this episode (or any of them) share it out! Take a screen shot and post it to your instagram stories, tagging us @lifeatentenths.
Learn more about our community by visiting our website at tentenths.co and downloading ou...
"ChatGPT Told Me My House Is Worth More…” — The AI Pricing Trap
Like it or not, artificial intelligence is changing the way consumers buy and sell real estate — and not always in helpful ways.
In this episode of Life at Ten Tenths, Garrett and Matt unpack a real-time situation where a seller pulled a home off the market and relisted it $100,000 higher… after asking ChatGPT what it thought the home was worth. No joke.
Agents in today’s marketplace need to understand how AI tools actually work — and just as importantly, how to have smart conversations about them with clients.
AI is here to stay. The key...
Your Future Is Built in This Moment
Most people live in one of two places:
the past… or the future.
We replay old stories. We worry about what might happen. We write plans about who we’re going to become.
In this episode of Life at Ten Tenths, Matt and Garrett unpack a simple truth - the only thing that actually shapes your future… is what you do right now.
Inspired by a powerful concept from The Courage to Be Disliked, this conversation explores how anxiety often comes from living in the future, regret comes from living in the pa...
Full or Just Busy? Don’t Fall Into the “More” Trap
Are you building a life that feels full or just one that looks busy?
In this episode of Life at Ten Tenths, Matt and Garrett unpack the famous parable of the Mexican fisherman—and what it reveals about success, fulfillment, and the trap of constantly chasing “more.”
More deals. More income. More growth. More recognition.
But what if “more” isn’t actually the goal?
This conversation explores the difference between being busy and being aligned. Between building something impressive and building something meaningful. Between following society’s version of success and defining your...
The Easiest Referrals Come From People Who Moved Away
Are you spending your time chasing new leads while overlooking some of the strongest referral opportunities sitting right under your nose?
In this episode of Life at Ten Tenths, Matt and Garrett explore one of the most underutilized sources of referral business: past clients who no longer live in your market.
This conversation reframes referrals not as something you have to hunt down, but as something that naturally grows out of staying connected, being thoughtful, and playing the long game with relationships.
Rather than adding more to your plate, this episode focuses on...
Leveling Up as a Trusted Advisor: Helping Clients Find Home Alignment
Pre-order Kim's book here: https://a.co/d/06280tKL
Great real estate agents help clients see the bigger picture.
In this episode of Life at Ten Tenths, Matt and Garrett are joined by special guest Kim Costa for a thoughtful conversation about what it truly means to level up as a trusted advisor—and how helping clients find home alignment leads to better decisions, stronger relationships, and fewer regrets down the road.
Drawing from Kim’s experience working closely with clients at major life transition points, this conversation reframes the agent’s role from t...
The Real Reason Buyer Broker Agreements Matter
Buyer broker agreements have become one of the most talked-about—and misunderstood—parts of real estate right now.
But beneath the noise, headlines, and fear-driven conversations is a much simpler truth: these agreements aren’t about enforcement or conflict. They’re about professional standards, clarity, and alignment.
In this episode of Life at Ten Tenths, Matt and Garrett break down the real reason buyer broker agreements matter—and why they ultimately make relationships better for agents and clients. This conversation reframes agreements not as a hurdle to overcome, but as a foundation that helps everyone show up mo...
Stop Repeating the Same Year: You Don’t Need a Fresh Start
New goals, new year, the next phase...doesn’t automatically create new results.
It feels good; I mean who doesn't love a new planner and a clean slate? But without real change, they often lead right back to the same patterns, the same habits, and the same outcomes.
In this episode of Life at Ten Tenths, Matt and Garrett break down why you don't need a fresh start, you need new standards, clearer awareness, and a willingness to act differently than you have before.
This conversation moves past motivation and into something far mo...
Public Marketing By Law! Our first LIVE episode!
Want to watch this episode? See the livestream on our YouTube channel here.
Topics we cover on this first LIVE episode are:
Washington State Senate Bill 6091: Prohibiting real estate brokers from marketing residential properties to an exclusive group of prospective buyers or real estate brokers. View the bill for yourself here.January home sales TANK more than 8%! What is behind this headline and how do we navigate news like this? Read the CNBC article here.If you find value out of this episode (or any of them) share it out! Take a screen shot...
When Chaos Hits: Your Plan Becomes Your Lifeboat
No one plans for chaos—but it is inevitable - it is just a matter of when it shows up.
Unexpected health issues.
Family emergencies.
Disruptions from extreme weather.
We have all experienced it; your time, energy, and focus suddenly get pulled in directions you didn’t anticipate.
In this episode of Life at Ten Tenths, Matt and Garrett share a candid, personal conversation about what it really looks like to run a business when life goes sideways—and why a well-built plan isn’t a constraint, it’s a lifeboat...
Why Relationships Still Win in a Noisy Real Estate World
Recorded live in Charlotte, this episode of Life at Ten Tenths captures the kind of energy that only happens in the room.
Matt and Garrett were honored to be invited by Dickens Mitchener for a live conversation centered on authenticity, relationships, gratitude, and long-term success in real estate. From the moment we walked in, the warmth, professionalism, and people-first culture were unmistakable—and it shaped everything that followed.
In a world filled with trends, tactics, and constant noise, this episode is a reminder that relationships still win. Not because they’re flashy—but because they’re durab...
Same Market, Different Results: The Power of Perspective
Two people can work in the same market, see the same data, and experience completely different results.
In this episode of Life at Ten Tenths, Matt and Garrett explore the powerful role perspective plays in business, life, and decision-making. Using a simple but unforgettable analogy from The Courage to Be Disliked, they unpack how ownership, mindset, and language quietly shape what we experience.
This conversation challenges the habit of blaming external forces and invites a more empowering question: How am I approaching the environment in front of me?
In this episode, we discuss:<...
