Pool Professionals Podcast

Sam Pizzo, owner of Avery Custom Pools, shares his journey from designer to leading one of the nation's fastest-growing pool companies. He discusses how the Houston market has evolved, from rising project values to navigating challenging soil conditions and new regulations, while also highlighting the importance of structural engineering and thoughtful planning. Sam dives into the company's shift from referral-based growth to a more balanced marketing strategy that includes social media and digital advertising, and emphasizes the role of customer feedback in continuous improvement. He also shares insights on scaling a business, investing in education like GENESIS®, and expanding i...

Brian sits down with Colton Gustin, Vice President of AquaTek Pools, to explore how a commitment to education, design, and technical excellence has fueled the company's growth and innovation. Colton shares his journey from working in his family's business to leading a team of over 60 employees, highlighting how GENESIS® education shaped his approach to custom design, hydraulics, and engineering standards.

Brian talks with Lance DiBona, president of Roman Builders, about the importance of proper waterproofing and concrete repair in pool construction. Lance shares practical insights on preventing leaks, using modern materials like chemical grout, and avoiding common industry mistakes such as poor shotcrete application and overuse of hydraulic cement. The conversation highlights how better processes, testing, and education can improve build quality and prevent costly failures.

Brian Van Bower sits down with Alvaro Mendoza, Founder & Executive Chairman of Aquafinity, to explore the evolution of pool technology and the growing role of remote monitoring in both commercial and residential settings. Drawing on over 45 years of experience, Alvaro shares how Aquafinity has expanded from municipal pool chemistry control into advanced systems that monitor and manage everything from pH and chlorine levels to water usage and equipment performance. The conversation highlights how real-time alerts, automation, and data-driven insights are helping pool professionals and homeowners proactively address issues, improve efficiency, and maintain better control, especially for remote or part-time...

Brian sits down with Marina, CEO of urSwim, to discuss the critical importance of water safety and swim education, especially in recognition of National Water Safety Month. Marina shares how urSwim is scaling its mission to teach over one million people to swim through innovative partnerships with residential and commercial pools, focusing on delivering high-quality aquatic staffing rather than owning facilities. The conversation highlights the industry's responsibility to prioritize safety from the earliest stages of pool ownership, the growing demand for services like at-home lessons and lifeguards, and the life-changing impact of teaching both children and adults essential water...

Brian Van Bower sits down with Dragan Kostadinovic, Master CBP and owner of Beltway Pools, and Robert Moore, Master CBP and Vice President of Beltway Pools, to discuss their journey in the pool industry and how education has shaped their company's success. Serving Northern Virginia, Washington, D.C., and Maryland, the Beltway Pools team shares how GENESIS training and the Master CBP designation improved their approach to construction, planning, and customer relationships. The conversation highlights the value of continuous education, strong systems, and attention to detail on job sites, emphasizing how professionalism and ongoing learning help raise standards across...

Brian Van Bower speaks with Andy Kaner, MLA, Master CBP, about the challenges of recruiting and training talent in the aquatic design field. They discuss the importance of technical skills like AutoCAD, the growing role of tools such as Revit, and the steep learning curve for designers entering the specialized world of pool engineering, hydraulics, and construction details. The conversation also explores strategies for attracting new talent and highlights how GENESIS® education and certification can help develop the next generation of aquatic design professionals.

Brian Van Bower is joined by Amanda Annis, president of Ohio Hot Tub and Sauna, to discuss the evolution of the hot tub and swim spa industry and its growing connection to wellness. They explore the shift toward year-round, low-maintenance spa solutions, the rise of features like swim spas and cold plunges, and the importance of safety and water care. The conversation also highlights the value of industry education, advocacy, and the role aquatics can play in improving health and expanding business opportunities.

What happens when you bring together some of the most experienced builders, designers, engineers, and innovators in the pool and spa industry?

Over the past 50 episodes of the Pool Professionals Podcast, host Brian Van Bower has done exactly that.

This milestone episode celebrates the ideas, insights, and experiences shared by the professionals who are pushing the industry forward—from technical innovation to leadership and craftsmanship.

Whether you're a pool builder, designer, or industry professional, these conversations are designed to help you grow, lead, and build better.

This episode is both a lo...

Brian Van Bower sits down with Jeff Henriksen, PHTA Vice President of Industry Affairs and Research, along with Craig Dedrick and Chase Kress of HUB International, to unpack ProAdvantage by PHTA—a new insurance and benefits program built specifically for pool and spa businesses. They explore the risks of generic coverage, the unique liability challenges facing contractors, and how ProAdvantage delivers tailored property & casualty protection, workers' compensation, errors & omissions, and scalable employee benefits through a PEO partnership. They highlight how the program goes beyond insurance; offering risk management, claims advocacy, and workforce solutions to help businesses protect what they've bu...

Brian talks with Mark Dorsey, P.E. about his unexpected path into the pool industry and how engineering-driven problem solving led him to create Primology, a system designed to keep pool equipment elevated, protected, and code-compliant. Mark breaks down the real-world challenges of hydraulics, flooding, and pump priming, especially in hurricane- and flood-prone areas, and shares why smarter equipment placement can save money and prevent damage. The conversation blends technical insight with practical takeaways for builders and designers looking to create more resilient, efficient pool systems.

Brian is joined by Denise Canchola de Tournillon, Vice President of River Flow Pools for a wide-ranging conversation on the powerful intersection of water, wellness, and pool design. Drawing from her background in marine biology, psychology, and two decades with River Flow, Denise explores how moving water, from lazy rivers and swim-in-place systems to residential wellness features, supports both physical exercise and mental health. Together, Brian and Denise highlight how thoughtful pool design can transform aquatic spaces into true wellness environments, reflecting an industry shift toward health-centered, experience-driven design.

Brian sits down with Matthew Ryther, Service Manager at Aqua Pura Pool Service Inc. in California, to explore his 25-year journey in the industry and his recent achievement as a GENESIS® Master CBP. Matt discusses best practices in variable-speed pump selection, energy code compliance, and water-saving strategies such as frequent testing and effective use of pool covers. He highlights the value of continued learning through the newly launched PHTA Center of Excellence, while also offering practical guidance on hiring, hands-on technician training, and elevating service professionalism through manufacturer education and design-informed problem-solving.

Brian sits down with Hunter Gary, Master CBP and owner of H2 Outdoor Living, to explore his journey as a design-only pool professional in Middle Tennessee. They discuss the importance of detailed pre-construction planning, strong client and contractor communication, and the impact of GENESIS® education on elevating design thinking and collaboration. Hunter previews his upcoming 8-hour GENESIS workshop on comprehensive aquatic design. Together they emphasize the value of industry knowledge-sharing, vocational training, mentorship, and continued education.

Brian Van Bower sits down with Scott Frost, President of Heritage Pool Supply Group and 2026 PHTA Chairman of the Board, to discuss the evolution and future of the swimming pool industry. Scott reflects on how the pool has transformed from a luxury product into a staple of backyard living, emphasizing the industry's entrepreneurial spirit, innovation, and commitment to education. The conversation explores PHTA's ongoing efforts in workforce development, advocacy, and safety initiatives such as Step Into Swim, as well as the importance of global collaboration and accessible education through the new Center of Excellence. Scott also highlights the power...

Brian Van Bower talks with Chris Trevathan, Operations Manager at Aquatic Glazing International, about the fascinating world of underwater pool windows. Chris shares his expertise on acrylic installation techniques, from materials and engineering requirements to cost considerations and design challenges. Together, Brian and Chris explore real-world examples highlighting how proper planning, quality materials, and expert installation make all the difference in creating stunning, durable underwater views.

Brian Van Bower sits down with Tracy Bruno, Founder and CEO of Bruno Design Associates, to discuss her journey from stay-at-home mom to successful pool and outdoor living designer. Tracy shares how she built her design-build firm from the ground up, the importance of charging for design work, and how GENESIS® education helped her elevate both her technical expertise and business insight. Together, Brian and Tracy explore the value of fostering collaboration between designers and builders to deliver exceptional results. Tracy also offers insight into her design-build process, client relationships, and the power of combining creativity with construction leadership t...

Brian talks with Dr. Adam Katchmarchi, PHTA's new Vice President of Educational Development, about the launch of the Center of Excellence—a new online learning platform offering on-demand courses for pool and spa professionals. Adam shares his vision for expanding accessible, high-quality education across all sectors, including business and leadership training. Together, they discuss how PHTA's growing lineup of courses, webinars, and future learning initiatives will help professionals sharpen their skills, grow their businesses, and elevate the industry.

Sabeena Hickman, PHTA President & CEO, joins Jamie Novak and Kendall Large of POOLCORP to discuss the launch of Women of Water (WOW), a new initiative designed to support, connect, and elevate women in the aquatics industry. They explore the importance of mentorship, networking, and professional development, share POOLCORP's commitment to gender inclusion, and highlight how WOW will debut at the International Pool Spa Patio Expo with future events, webinars, and resources to build lasting momentum and expand women's leadership across the industry.

Brian chats with Lisa Ryckeley, GENESIS® Concierge for over 20 years, about how she guides students through the program's diverse courses, from construction and engineering to design specialties, based on their unique goals and business needs. Lisa shares how GENESIS® fosters a supportive learning community, offers flexible virtual and on-demand options, and continues to evolve with new programs like the upcoming International Pool Spa Patio Expo. She also highlights the many benefits of PHTA membership, including free and discounted courses, scholarships, and customized training, all designed to help pool and spa professionals advance their skills and careers.

Reggie Bodwin, a GENESIS® Certified Master Pool Builder, shares his expertise in pool design, construction, and maintenance while highlighting the critical role of proper hydraulics and the ongoing need for education in the industry. He also offers valuable insights on the evolving pool and spa market, the impact of professional training programs like GENESIS®, and why exceptional customer service remains the cornerstone of lasting client relationships.

Brian Van Bauer sits down with Alicia Stephens, Director of Training & Education for BioLab's Pro Dealer Division, to explore how companies can recruit, retain, and train top-tier talent, harness technology to boost efficiency, and rethink traditional chlorine use by pairing it with complementary products. They discuss the growing value of trade schools as a career path into pool service, and Alicia shares a preview of her upcoming roundtable discussion at the GENESIS® MasterMind Summit in Fort Lauderdale, along with how BioLab can be a powerful partner for your business.

Renowned pool and landscape designer Kirk Bianchi joins host Brian Van Bower for an insightful conversation on design philosophy, client engagement, and industry growth. From integrating pools and landscapes to building trust through cultural refinement, Kirk shares practical advice and personal stories from his journey. He also previews his upcoming GENESIS Master Designer Methods class at the MasterMind Summit this September and introduces "The Atelier," a new design mentorship community.

Brian Van Bower chats with Ricard Madurell, Director of Pool Horizons, and Sabeena Hickman, CAE, President & CEO of PHTA, about redefining the swimming pool industry's narrative through the global Pool Horizons initiative. Together, they explore how pools contribute to health, water safety, sustainability, and community resilience.

Brian Van Bower sits down with Rick Black, GENESIS® Instructor and Director of Product Training at Latham Pools, to explore the evolution, engineering, and growing popularity of fiberglass pools. With over 30 years in the industry, Rick shares key insights on fiberglass pool installation, material advantages, automation trends, and how builders can better educate homeowners. Whether you're new to fiberglass or looking to refine your skills, this episode is packed with practical tips, industry context, and growth opportunities.

Brian chats with Randy Dukes, Technical Sales Director at CL Industries, about common pool surface issues and how to solve them. From discoloration and delamination to water chemistry and finish application, Randy shares expert insights drawn from decades in the field. Whether you're dealing with salt systems, startup challenges, or cementitious finishes, this episode delivers real-world solutions to help builders and service pros raise the bar on pool quality and longevity.

Brian chats with Skip Phillips, Master CBP and GENESIS® Ambassador & Co-Founder, about the evolution and best practices of vanishing edge and perimeter overflow pool design. Skip highlights the importance of understanding the purpose behind these features, common design mistakes like undersized catch basins, and best practices for collector tank sizing and noise reduction. They also discuss the value of GENESIS® education in raising industry standards and preview the upcoming MasterMind Summit. This episode offers practical insights for anyone designing or building high-end edge pools.

Brian chats with Jeff Parker, Master CBP and CEO of OceanScape Design Inc., about how digital tools, AI, and design software are transforming the pool industry. They explore the shift to paperless systems, the power of client presentations tools, and the importance of balancing technology with personal connections. Plus, they dive into GENESIS education, color theory, and why charging for design services matters.

Kevin Post, Chairman & CEO of Counsilman-Hunsaker, talks with Brian about the lifelong benefits of aquatics—from health and mobility to career opportunities. They discuss modern splash pads as community hubs, sustainable pool design, energy efficiency in high school pools, and the need for skilled labor in the industry. Together, they highlight how well-designed aquatic facilities can positively impact lives and communities.

Steven Swanson, owner of The Pool Company, shares key principles for success—staying true to your values, setting goals, and delivering on promises. He highlights the power of referrals, client relationships, education, and employee motivation, all rooted in integrity and community impact.

Jeanne Mendelson, PHTA Vice President of Education & Events, shares how education and certification are shaping the future of the industry. She discusses the growth of the CPO program, the expansion of GENESIS® courses, and upcoming events like the Day on the Hill, the GENESIS Roadshow, and the Mastermind event in Florida. Jeanne also highlights scholarship opportunities, including the Vance Gillette Scholarship, helping more pros access industry-leading education.

Israel Saari, Category Manager of Digital Solutions at Pentair, joins Brian Van Bower to explore how automation and remote monitoring are transforming the pool industry. They discuss how these technologies enhance efficiency, create new revenue streams, and help pool professionals stay ahead of growing homeowner demand for smart, connected solutions.

Host Brian Van Bower welcomes Vito Mariano, president of Basecrete Technologies, to discuss the importance of waterproofing in the pool industry. Vito shares insights on how waterproofing protects the pool shell, enhances plaster adhesion, and prevents damage from water intrusion. They cover best practices for application, the role of rough surfaces in efficient plaster bonding, and why many builders still overlook waterproofing. Vito also emphasizes proper techniques, on-site training, and the need for patience in application to avoid delamination.

Brett Abbott, Founder & CEO of Pool Builder Marketing, breaks down how the pool industry is adjusting post-pandemic. With the COVID boom pulling sales forward, new pool demand is slowing—especially for budget-friendly options—while renovations are on the rise. Brett shares why relationship-building and reputation matter more than just posting on social media, how businesses are adapting with alternative materials and pool types, and why Northern builders are feeling the squeeze on pricing. Plus, we dive into the importance of education and why competing on quality beats racing to the bottom on price.

Brian Van Bower sits down with PHTA President & CEO Sabeena Hickman, CAE. They discuss PHTA's growth, key initiatives like Step Into Swim, and the evolution of GENESIS. Sabeena highlights the industry's strengths and challenges, emphasizing collaboration and the importance of communicating the industry's value. Learn how PHTA is leading the way in education, advocacy, and elevating the industry.

Brian Van Bower and David Duensing dive into the art and science of designing natural-looking waterfalls and water features for swimming pools, emphasizing the critical role of natural rock, meticulous attention to detail, and sound water management. They shared insights into sourcing materials, constructing waterfalls, and optimizing water flow.

Brian Van Bower sits down with Scott Frost, Executive Vice President of Sales and Service at Fluidra North America, to discuss the legacy of Vance Gillette and the launch of the new Vance Gillette Scholarship program. The scholarship honors Vance's impact on the pool industry and his commitment to education. This scholarship awards four PHTA members $2,500 each to use towards GENESIS® education.

Ray Corral, Founder & CEO of Masaicist Inc., shares insights into the pros and cons of glass tile pools. He highlights their vibrant colors, smooth texture, and ability to enhance a backyard vision when installed correctly. However, he notes the higher cost and the need for skilled installers, a challenge in the U.S. due to limited education in tile installation. Ray introduces Masaicist's innovative double-sided tiles designed for underwater use, ensuring durability and color retention. Drawing from his artistic background, he explains how glass tile pools transform backyards into stunning, lasting works of art. Perfect for professionals aiming to...

Brian Van Bower chats with Ryan Pieszchala, owner of Quest Pools, about the value of business management software in the pool industry. Ryan highlights how software can streamline operations, centralize data, and improve communication, ensuring continuity even during staff changes. They discuss key considerations for adopting software, including company size, cost-benefit analysis, and the importance of ongoing updates and support. 

John Kenyon, Sales Manager at Gib-San Pools, shares his approach to the initial client interaction. He emphasizes the importance of qualifying potential clients through thoughtful questions, such as their previous pool ownership experience and budget expectations. Kenyon highlights the value of building rapport, listening carefully to client preferences, and addressing their top concerns: cost, timeline, and value. He also stresses the importance of designing without budget limitations initially, then working with the client to prioritize elements within their budget. Overall, Kenyon's strategy centers on understanding the client's needs, building trust, and ensuring a personalized experience that leads to a...