Borderlands Trail and Ultra Running

Trail running is growing, but who gets to feel like they belong? Vivek Gowri, owner of San Francisco Running Company, believes the future of the sport depends on more people being able to see themselves in it. And he's using a running store to do something about it.

Presented by Kiprun.

Vivek works at NVIDIA and owns one of the Bay Area's most beloved running stores. We talk about why he bought a business he already loved, what Ben Dhiman's historic UTMB victory meant to him as an Indian runner, and how a women's trail...

Dylan Bowman has spent much of his life in trail running, first as a professional athlete and now as the founder of Freetrail, one of the sport's most influential media platforms. But what happens when the thing you love becomes the thing you're responsible for building? And how do you know whether the sacrifices have been worth it?

[Long Live the Local Ultra | Nov 1 | Salt Lake City]

Presented by Kiprun.

Josh sits down with Dylan at San Francisco Running Company for a conversation about ambition, identity, and the complicated relationship between running and...

Ultrarunning gives ordinary people a rare place to feel strong, capable and tested. You don’t have to be elite, or even particularly good at it, to experience that. I know because I’ve DNF’d plenty of 100 milers, and when I finally finished Zion 100, I was the last guy across the line.

Watching The Rookie with my son made me realize why that feeling matters so much. As adults, most of us lose the arenas where we get to find out what we’re made of. Maybe ultrarunning is one of the last ones we have left.

Anton Krupicka has spent two decades becoming something harder to define than a trail runner. This conversation is about how that happened, why he stopped caring about fitting the sport’s mold, and what it looks like to keep evolving without chasing relevance.

We talk about the injury that changed his relationship with running, the move toward scrambling and climbing, his influence on trail culture, the Leadville comeback, and why La Sportiva still makes sense for the athlete he is now. More than anything, it’s Anton on identity, aging, design, and trying to stay the peak vers...

Trail running is growing fast, but what happens to the races that don’t scale cleanly? After spending one night volunteering at the Wasatch 100 and the next day at a brand-new UTMB race, I came away wondering whether the messy, human parts of ultra running are exactly the parts we can’t afford to lose.

Pacers, old-timers, exhausted volunteers, DNFs, polished finish lines, UTMB, and the strange ways a race becomes more than a race. This isn’t an argument for grassroots over corporate. It’s about why trail running needs both, what each is uniquely good at, and...

Ultrarunning rewards people who can keep going. Biel makes you wonder what happens when stopping no longer feels like an option, and where ambition ends and compulsion begins.

Biel is a Brazilian ultrarunner, Speed Project athlete, tattoo artist and printmaker living in Berlin. He has represented Brazil at the 24-Hour World Championships and set records from Los Angeles to Las Vegas and Chamonix to Marseille. But the more interesting story is the force connecting his face tattoos, his art and the extreme experiences he says he needs to stay alive.

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UTMB is the center of trail running for one week every year, and somehow the people most frustrated by it keep showing up. After a week in Chamonix, I came home thinking the problem with hating UTMB is that the race keeps complicating the argument against it.

The fan experience is better than the criticism suggests, TDS might be the hardest race of the week, the women are racing with ego, and some of the most interesting parts of UTMB have almost nothing to do with racing. Ten observations from inside the chaos, including what brands keep...

UTMB is the biggest trail race in the world, but why did it happen in France? The easy answer is Mont Blanc. The better answer has more to do with culture, timing, and the kind of endurance tradition that was already there long before UTMB existed.

Josh talks with Doug Mayer, founder of Run the Alps and author of The Race That Changed Running, about the deeper conditions that made UTMB possible, from old mountain races and ski mountaineering to the Pellettis’ execution and the way places like Vallorcine turned the race into something people gather around, no...

Ultra running rewards obsession, but Tara Dower seems wired for something beyond results. She wants to solve hard problems, chase the best competition, run faster, and keep finding out what she’s capable of.

Tara joins me to talk Western States, her planned Pacific Coast Trail attempt, why she hasn’t raced UTMB, learning from Karl Meltzer, and her evolution with Altra from the Lone Peak to the new Vanish Carbon 3. Underneath it all is a bigger question: as Tara becomes one of the defining athletes of modern ultra running, what parts of herself does she want to k...

Trail running has exploded into a global business, and Karl Meltzer somehow ended up at the center of it. HOKA turned his Speedgoat nickname into one of trail running’s defining shoes, Red Bull paid him to chase the Appalachian Trail record, and UTMB eventually bought the race he created.

Karl came up when ultrarunning was tiny and has watched the money, brands, athletes, and races transform around him. Josh and Karl talk about the strange experience of becoming valuable to an industry that barely existed when he started, selling Speedgoat to UTMB, his relationship with HOKA, an...

Ultrarunning eventually becomes a mental problem. The body hurts, the race stops going to plan, and the question becomes what the best ultrarunners understand about continuing when quitting makes sense.

Harvey Lewis has spent 30 years figuring that out. In part two of our conversation in Ohio, we get into the mental strategies behind Backyard Ultra, why different races require different mindsets, the failures that changed how Harvey competes, and what decades of Badwater, journey runs, and 200-milers have taught him about going farther than he thought possible.

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Harvey Lewis is one of ultrarunning’s most accomplished endurance athletes, but the more interesting question might be how a high school civics teacher from Ohio became capable of doing any of this. Badwater, Backyard Ultras, Barkley, 250-mile runs. Harvey has built an extraordinary career without making running his entire life.

I spent a morning with Harvey at his home in Ohio, days before his 16th consecutive Badwater, trying to understand what makes Harvey Harvey. We talk about the dreamer and engineer he inherited from his parents, the teachers who changed his life, how running and teaching gr...

Ciele helped change what running looked like, but the more interesting story is what sat underneath the aesthetic. This episode is for runners curious about how a hat brand became part of running culture without losing the product discipline that made it credible in the first place.

What began as a film about Ciele turned into a deeper look at the rise of running as lifestyle, the influence of skate and snow culture, and the unreleased Miles hat that existed before Ciele had its name. Along the way, a portrait emerges of a brand whose visual identity...

The Satisfy x Adidas collaboration became one of the loudest moments in running, but almost none of the conversation was about the shoe. It became a fight over price, fashion, authenticity, and what running culture is supposed to protect.

Josh and Inky Steve look at what the collaboration actually did, why Adidas seemed to gain all the upside while Satisfy absorbed the backlash, and what the circle pit revealed about how tribal running has become.

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If you’re new to Borderlands, st...

Trail running in the Midwest looks different. No mountain towns. No towering peaks. Just a different kind of commitment. On the drive to Harvey Lewis's house, Josh and Sam Hartman explore what it means to build a trail running culture in flat country, and why some of the sport's deepest communities exist far from the places most runners imagine.

Sam Hartman, founder of TINAR Races in Columbus, Ohio, argues that community matters more than scenery, why Midwest trail runners develop a different relationship with the sport, and how trail running becomes part of your identity when getting...

Hardrock 100 gave aging trail runners something many of us didn't realize we needed: hope. Ludovic Pommeret broke the course record at 50. Courtney Dauwalter won again and still walked away chasing something more. If you've ever wondered whether your best running is behind you, this conversation is for that part of you.

Josh reads Bryce Carlson's essay Hardrock 100 in real time, stopping throughout to explore why Hardrock rewards wisdom as much as fitness, why experience compounds in endurance sports, and why the stories we tell ourselves about getting older might be our biggest limitation.

Please give...

HOKA has become one of the few running brands to cross into culture without losing credibility with runners. If you're building a brand, launching new products, or wondering how companies grow without abandoning what made them special, this conversation is for you.

Thomas Cykana and Travis Wiseman pull back the curtain on HOKA's collaboration strategy, why they refuse to make "toy shoes," and how fashion found HOKA before HOKA ever chased fashion. It's a conversation about culture, product, trust, and the surprisingly human decisions behind one of running's fastest-growing brands.

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For the first time in months, I'm stepping away from interviews and monologues for a Borderlands Trail Running founder update.

By the time this episode goes live, my family and I will be somewhere over the Atlantic, leaving Paris after two years and moving back to Salt Lake City. I came to France thinking I was building one thing and left building another. I'm leaving with a much bigger vision for what Borderlands can become.

In this monologue, I share what changed during our time in Paris, the mission that continues to guide Borderlands, where...

Western States 2026 is over. The course records have been set, the winners crowned, and the internet has already moved on. This isn't another race recap. It's a cultural breakdown of what Western States revealed about trail running, its media, and where the sport is headed next.

From Dylan Bowman becoming the voice of trail running, to Hans Troyer's fearless pacing, to why Thomas Cardin exposed a storytelling gap, Josh shares the ten ideas he couldn't stop thinking about after the biggest weekend in trail running. Along the way, he asks whether Western States has outgrown its broadcast...

Western States and UTMB are often framed as opposite visions for the future of trail running. One protects through limits. The other protects through growth. But after publishing an episode on that tension, I received an unexpected response from Bob Crowley, former President of the International Trail Running Association (ITRA).

Bob argues that both sides may be focused on the wrong thing. What follows is a conversation about culture, stewardship, local races, and whether the values that built trail running can survive success. Somewhere along the way, the debate stops being about Western States and UTMB and...

Western States and UTMB have become the two most influential institutions in trail running, but beneath the debate over lotteries, race series, and growth is a deeper question: when something becomes successful, how do you protect it?

Josh explores why UTMB believes trail running is important enough to scale globally while Western States believes it's important enough not to. Along the way, he examines scarcity, culture, the hidden cost of success, and whether the thing worth protecting was ever the race itself.

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Wasatch 100 and Bear 100 are two of the hardest races in ultra running. Michael Whiteside ran both just three weeks apart, and what stayed with me from this conversation wasn't the accomplishment. It was the way he talked about suffering, expectations, and the moment he realized he wasn't going to feel better.

What follows is less a race report and more a conversation about endurance. Crew guilt, self-doubt, late-race bargaining, and the strange acceptance that sometimes arrives when the problem in front of you can no longer be solved. Somewhere in the middle, Michael offers one of the...

Modern trail running shoes are better than they've ever been. So why do so many runners still find themselves drawn to older designs like the Nike ACG LDV?

Josh and Inky use one nostalgic shoe to explore a bigger question: what happens when an industry spends years optimizing toward the same answer? Somewhere between old Nike catalogs, modern trail shoes, and a sea of increasingly similar products, they uncover why certain designs still stop us in our tracks.

Shout out to Marty from Global Sales Guys who talks about the Sea of Sameness in outdoor...

Western States 100 occupies a different place in trail running than almost any other race. Months before the starting gun, runners and fans are already studying the field, imagining the canyons, debating contenders, and wondering what story will emerge from Auburn.

This episode explores why Western States feels bigger than a race. From Jim Walmsley and Kilian Jornet to Wendell Robie, Rucky Chucky, and the old buckle holders still working aid stations, Josh makes the case that Western States belongs in the same conversation as The Masters and the Kentucky Derby.

Not because of the sport...

Trail running culture loves winners. That's obvious. The sport builds documentaries about them, fills Instagram feeds with them, and spends months debating who will win Western States. But the more Josh thinks about it, the more he wonders whether trail running is actually comfortable with the competitive mindset that creates those winners in the first place.

As Western States season begins, this conversation explores the difference between the participation version of trail running and the elite version, why those two worlds often get conflated, and what we miss when we use the values of one to understand...

Professional running can quietly turn into pressure, performance, sponsorship obligations, and constant visibility. This episode with Jacob Puzey is for runners who have felt burnout creeping into the thing they once loved and want to rediscover simplicity, rhythm, and freedom in running again.

After twenty years as a professional runner, coach, race director, and sponsored athlete, Jacob reflects on what happened when the pressure finally disappeared. What starts as a conversation about road running slowly becomes something much deeper about identity, aging, social media, routine, and why signing up for hard things still matters even after competition...

Trail running usually becomes real for people at a local ultra, not while watching UTMB or Western States online. The parking lot at 5am with 53 runners, one exhausted race director, and volunteers giving up their Saturday to help strangers keep moving is still the clearest entry point into the sport. This episode is for the runners who believe the soul of trail running still lives there.

Josh explores why the local 50K may be the most important layer in trail running, how participation precedes fandom in ultra culture, why authenticity in trail running still feels earned instead...

Trail running culture melted down this weekend after a Satisfy x Adidas event triggered accusations of cringe, elitism, rich-kid cosplay, and the death of authenticity. But the backlash revealed something much deeper about where trail running is headed and why so many runners reacted emotionally to it.

In this episode, Josh explores why the footage felt so disconnected online, why Satisfy exposes contradictions already present inside trail running, and how the sport may already be transforming into something larger than athletics alone. From Cocodona and expensive race culture to meme accounts, identity signaling, and the rise of...

Trail running is getting bigger fast. Bigger races, bigger brands, bigger media, and more money entering the sport every year. What happens to trail running culture as all of that growth accelerates? And will the human side of trail running we all love survive?

Recorded in Stockholm at Klättermusen headquarters, Josh sits down with Gonz Ferrero, CEO of Klättermusen, and Billy White, founder of Sörmlands 100, to talk about UTMB, independent trail races, elite sport versus dirtbag culture, why trail running still feels different from road running, and who actually gets to shape what the spo...

Cocodona 250 exposed something trail running still doesn’t totally want to admit: the audience is already here, but the fan experience still hasn’t caught up. After spending more than 13 hours inside the livestream tracking viewer behavior in real time, Josh breaks down why thousands of people kept tuning in while constantly disconnecting from the coverage itself.

This conversation goes deep on audience churn, race orientation, commentary drift, storytelling, and why trail running media still relies too heavily on goodwill from diehard fans. Not from the outside looking in, but from someone who desperately wants this sport to b...

Ultra running nutrition is getting more extreme. More carbs, more precision, more pressure to “get it right.” But if you’ve ever had your stomach shut down mid-race, you know something isn’t adding up. This episode is for runners trying to fuel better without breaking their body in the process.

I sit down with Chris Bellamy, engineer, ultra runner, and founder of Yanaa, to explore the hidden cost of the high-carb movement, what it’s doing to gut health, and why real food might be the missing piece. We get into the tension between performance and health, an...

Ultra running promises performance, progress, and control. But for a lot of people, it’s filling a gap that normal life doesn’t. This episode explores what ultra running actually gives people and why it becomes something they need, not just something they do.

Joshua Landvatter and Kaden Coleman are attempting four 100-mile races in one summer. They both have real lives, real responsibilities, and no interest in chasing podiums. What comes out of this conversation is something deeper than training or racing, and it reframes what this sport really is.

This one’s for runner...

Why do some people keep going when everything says stop? If you’ve ever hit a breaking point in endurance sports and wondered what actually determines whether you quit or keep moving, this conversation is for you. This episode explores the real mechanics of the ultrarunning mindset, beyond training or toughness.

Matt Johnson has spent a lot of time at that edge, where the body is failing and the decision gets simple but brutal. Instead of motivation, this conversation gets into what actually happens in that moment, the thoughts, patterns, and behaviors that allow someone to keep go...

Nobody plans to become an ultra runner. There’s no clear path into the sport, no obvious starting point, and most people don’t grow up anywhere near it. So how do people actually find their way here?

In this conversation, Josh sits down with Emory Atterberry, founder of Hyperlyte Liquid Performance, and rising ultrarunner Cade Michael to explore how three people from the same unlikely place all ended up in the sport. What emerges is a deeper look at rebellion, isolation, and why some people feel pulled toward something harder.

This one’s for anyone...

Trail running is growing fast, but is it actually scaling? If you’ve ever felt like the sport looks bigger than it is, or struggled to follow it as a fan, this episode breaks down why. This is for runners and industry insiders trying to understand what’s really happening beneath the surface of trail running’s growth.

Josh unpacks the difference between participation and fandom, why brand investment is propping up the pro layer, and what’s missing for the sport to become something people actually follow. Western States and UTMB become the proving ground for a bigger question that could define the future of trail running.

This one’s for the runners wh...

Trail running and running culture go beyond training plans, races, and performance. Raziq Rauf explains why running isn’t just a sport, but a reflection of identity, place, community, and modern running culture.

Raziq is the author of This Is Running and writes the newsletter Running Sucks. In this episode, we talk about running as culture, not just competition: place, community, creativity, solitude, fashion, consumerism, and why a run can change the person who started it. We also get into Haruki Murakami, narrative writing, run clubs, The Speed Project, and the strange modern shift from running as a sport to running as a lifestyle.

This episode is for runners who care about the meaning o...

Kiprun used to feel like an entry-level running brand, not one serious runners would put in the same conversation as the best trail running shoes in the sport. If you’re curious how a brand changes that perception and what it looks like when a running company genuinely reinvents itself this episode is for you.

Josh sits down with Inky Steve to break down the shift they’re seeing at Kiprun through the Kipsummit Max, Kipsummit Race, and the broader portfolio now taking shape under Decathlon. They get into stigma, design, price, performance, and why this feels less...

Ultra running reveals what happens when race plans fail, training falls apart, and things don’t go the way we want. Running helps strip away all the things we distract ourselves with and forces us to stand face to face with them.

In this conversation with Mike Kratzer, a former DJ turned runner, we explore what happens when there’s nothing left to hide. From quitting drinking without rock bottom to rejecting the sameness of modern running culture, this is about what running reveals when you stop trying to be someone and just are.

This one’...

Why do people run 100 miles and keep coming back to ultra running even after it hurts, slows them down, and offers no obvious reward? If you’ve ever been curious about ultra running or felt the pull toward doing something hard without fully understanding why, this conversation is for you.

In this episode, Billy Yang helps unpack what draws people into ultra running and what they’re actually searching for out there. It’s less about racing and more about identity, suffering, and the deeper reasons people choose to keep going.

For runners and anyone trying to understand why we choose hard things.

Please give us a follow, rate the podcast, ...

Trail running culture is starting to look a lot like skateboarding—crews, aesthetics, a more raw identity.

But if you’ve ever wondered whether that comparison actually holds up, this episode breaks it down.

There’s a reason the connection feels right—and a deeper reason it might not be. This isn’t about dismissing what’s happening in running, but trying to understand what it actually is.

This episode is for runners who care about the culture of the sport, not just the miles.

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