Fatrank Podcast

This video explains which digital marketing strategies entity SEO businesses should focus on in 2026 to improve topical authority, brand entity strength and the quality of visitors they attract. James Dooley and Dixon Jones start with KPI tracking because measuring entity associations and visitor quality shows whether your brand is being understood and matched to the right topics. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports...

This video explains which digital marketing strategies SEO professionals should focus on in 2026 to improve entity disambiguation, Knowledge Panel visibility and click-through rates. James Dooley and Dixon Jones start with KPI tracking because measuring the impact of schema on rankings, CTR and qualified enquiries is the only way to prove what actually moves the needle. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term...

This video explains which digital marketing strategies businesses tracking AI brand knowledge should focus on in 2026 to improve AI visibility, fix brand hallucinations and strengthen entity accuracy across LLMs. James Dooley and Dixon Jones start with KPI tracking because measuring what AI actually knows about a brand gives a marketing department clear strategic direction. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth...

This video explains which digital marketing strategies website owners should focus on in 2026 to improve AI visibility, reduce LLM hallucinations and strengthen search presence. James Dooley and Dixon Jones start with KPI tracking because measuring how entity map files are crawled and clicked shows which search and AI sources actually drive results for website owners. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term...

This video explains which digital marketing strategies local service businesses should focus on in 2026 to improve Google Maps visibility, AI search presence and conversion rates. James Dooley and Paul Truscott start with KPI tracking because measuring grid rankings and enquiry sources shows whether semantic improvements are moving listings from red to green. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is...

This video explains which digital marketing strategies UK local service businesses should focus on in 2026 to improve lead volume, search visibility and conversion rates. James Dooley and Paul Truscott start with KPI tracking because understanding where enquiries come from across PPC, Google Business Profiles, organic SEO and AI helps local businesses allocate budget effectively. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth...

This video explains which digital marketing strategies online reputation management companies should focus on in 2026 to improve brand trust, search visibility and conversion rates. James Dooley and Paul Truscott start with KPI tracking because clear metrics show which reputation campaigns actually influence client sentiment and enquiries. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup...

This video explains which digital marketing strategies local businesses should focus on in 2026 to improve local SEO visibility, conversational AI exposure in Google Ask Maps and conversion rates. James Dooley and Paul Truscott start with KPI tracking because measuring enquiries and visibility shows whether a business is capturing the local, geography-based searches that drive customers. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term...

This video explains which digital marketing strategies local businesses using Google Maps optimisation should focus on in 2026 to improve local search rankings, map visibility and enquiry volumes. James Dooley and Paul Truscott start with KPI tracking because measurable ranking improvements are essential for proving return on investment for local businesses competing in map results. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth...

This video explains which digital marketing strategies Google Maps service providers should focus on in 2026 to improve local Maps visibility, AI map pack presence and conversion rates. James Dooley and Paul Truscott start with KPI tracking because measuring ranking movement, review velocity and enquiry sources shows what is actually driving local lead generation. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC...

This video explains which digital marketing strategies businesses should focus on in 2026 to improve entity accuracy, brand trust and consistent citation across search and AI. James Dooley and Paul Truscott start with KPI tracking because measuring how your brand is understood and echoed online shows whether your foundations are working. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in...

This video explains which digital marketing strategies local lead generation businesses should focus on in 2026 to improve enquiry quality, search visibility and conversion rates. James Dooley and Paul Truscott start with KPI tracking because knowing which channels generate profitable leads is essential for scaling a lead generation operation. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because...

This video explains which digital marketing strategies local businesses with Google Business Profiles should focus on in 2026 to improve Google Maps rankings, AI visibility and enquiry volumes. James Dooley and Kasra Dash start with KPI tracking because measuring proximity, reviews and branded search shows whether a Google Business Profile is actually generating leads. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC...

This video explains which digital marketing strategies brands should focus on in 2026 to improve online reputation, positive sentiment and conversion rates for navigational brand searches. James Dooley and Kasra Dash start with KPI tracking because click-through and conversion rates on brand terms reveal how AI Overviews are shaping perception. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail...

This video explains which digital marketing strategies SEO agencies should focus on in 2026 to improve AI Overview visibility, large language model citations and real-world lead conversion. James Dooley and Dan M. Jones start with KPI tracking because measuring citations across AI visibility platforms shows which posts are sticking and driving enquiries for this niche. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth...

This video explains which digital marketing strategies local service businesses should focus on in 2026 to improve search rankings, AI visibility and lead generation. James Dooley and Dan M. Jones start with KPI tracking because measuring rankings, traffic and enquiries shows which third-party sources and locations actually return leads for local service businesses. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is...

This video explains which digital marketing strategies local SEO businesses should focus on in 2026 to improve enquiry generation, entity trust and Google Business Profile rankings. James Dooley and Dan M. Jones start with KPI tracking because knowing which citations and channels drive calls helps local businesses measure genuine lead generation rather than vanity volume. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth...

This video explains which digital marketing strategies SEO agencies should focus on in 2026 to improve search rankings, topical authority and retrieval across Google and large language models. James Dooley and Paul Truscott start with KPI tracking because measuring query coverage, rankings and user behaviour is essential for understanding how query augmentation expands a page's reach. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term...

This video explains which digital marketing strategies businesses seeking lead generation should focus on in 2026 to improve AI visibility, higher quality enquiries and stronger conversion rates. James Dooley and Paul Truscott start with KPI tracking because measuring conversion rates from AI-sourced leads versus traditional web leads shows where real growth comes from for businesses seeking lead generation. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports...

This video explains which digital marketing strategies businesses seeking AI visibility should focus on in 2026 to improve citation within large language models, online reputation management and brand exposure across AI search. James Dooley and Paul Truscott start with KPI tracking because measuring how LLMs describe who you are, what you do and why you are brilliant is essential for understanding progress. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across...

This video explains which digital marketing strategies authors and publishers should focus on in 2026 to improve AI visibility, citation quality and brand recommendation at the bottom of the funnel. James Dooley and Paul Truscott start with KPI tracking because measuring which sources are cited and retrieved by AI engines shows whether link building efforts are actually improving visibility. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social...

This video explains which digital marketing strategies online reputation management professionals should focus on in 2026 to improve control over their AI narrative, stronger credibility across search and LLMs, and better review and testimonial coverage. James Dooley and Paul Truscott start with KPI tracking because monitoring what is said about your personal and business brand across Google and AI sources is essential to catching negativity early. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads...

This video explains which digital marketing strategies personal and business brands should focus on in 2026 to improve entity recognition, online reputation management and citations across AI platforms. James Dooley and Paul Truscott start with KPI tracking because measuring your presence in Google's Knowledge Graph shows whether your entity is being defined the way you want. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term...

This video explains which digital marketing strategies website builders and vibe coding businesses should focus on in 2026 to improve site build speed, quality control and page performance. James Dooley and Kasra Dash start with KPI tracking because measuring build quality, site speed and search visibility is essential for scaling new websites profitably. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is...

This video explains which digital marketing strategies agencies should focus on in 2026 to improve deployment speed, output volume and quality control. James Dooley and Kasra Dash start with KPI tracking because measuring output and quality is essential when scaling with parallel AI agents. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and...

This video explains which digital marketing strategies SEO and digital marketing agencies should focus on in 2026 to improve content freshness, continuous self-optimisation and stronger search visibility. James Dooley and Kasra Dash start with KPI tracking because monitoring average position, CTR and Google Search Console data lets autonomous agents identify and fix underperforming pages around the clock. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long...

This video explains which digital marketing strategies AI and technology companies should focus on in 2026 to improve search visibility, audience trust and lead conversion. James Dooley and Kasra Dash start with KPI tracking because measurable data shows which channels genuinely drive enquiries in a fast-moving AI market. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign...

This video explains which digital marketing strategies AI technology companies should focus on in 2026 to improve output quality, autonomous workflow reliability and early adoption of emerging tools. James Dooley and Kasra Dash start with KPI tracking because measuring agent performance and quality control outcomes shows where autonomous systems add real value for this niche. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth...

This video explains which digital marketing strategies businesses deploying autonomous AI agents for swarm coding should focus on in 2026 to improve orchestration efficiency, website build speed and self-optimising SEO performance. James Dooley and Kasra Dash start with KPI tracking because measuring queries, coverage and site focus lets an AI harness decide what to build and optimise autonomously. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports...

This video explains which digital marketing strategies agentic SEO agencies should focus on in 2026 to improve autonomous agent deployment, workflow resilience and search performance. James Dooley and Kasra Dash start with KPI tracking because monitoring Google Search Console queries lets teams trigger self-healing content and schema updates automatically. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because...

This video explains which digital marketing strategies SEO agencies should focus on in 2026 to improve LLM visibility, brand authority and referral quality. James Dooley and Kasra Dash start with KPI tracking because measuring harmonic centrality and citation sources shows whether a brand is genuinely visible within LLM training data. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail...

This video explains which digital marketing strategies answer engine optimisation agencies should focus on in 2026 to improve AI visibility, search rankings and brand authority. James Dooley and Kasra Dash start with KPI tracking because measuring what wins across large language models and search engines reveals which AEO strategies actually move the needle. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is...

This video explains which digital marketing strategies SEO conference organisers should focus on in 2026 to improve event engagement, attendee networking and knowledge sharing. James Dooley and Kasra Dash start with KPI tracking because measuring questions asked, attendee feedback and app usage shows what genuinely resonates with a marketing audience. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail...

This video explains which digital marketing strategies construction companies should focus on in 2026 to improve AI visibility, bottom-of-funnel conversions and won project value. James Dooley and Kasra Dash start with KPI tracking because agencies are measured on outcomes and construction firms need to prove real return on investment rather than vanity metrics such as impressions and clicks. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports...

This video explains which digital marketing strategies law firms should focus on in 2026 to improve enquiry quality, client acquisition and long term visibility. James Dooley and Kasra Dash start with KPI tracking because measuring cost per qualified lead and case value helps law firms allocate budget with confidence. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because...

This video explains which digital marketing strategies playground design and installation companies should focus on in 2026 to improve enquiry quality, win rates at the point of decision and return on marketing spend. James Dooley and Kasra start with KPI tracking because measuring which enquiries convert to funded projects shows where AEO and specification-led quotes actually deliver monetary value. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social...

This video explains which digital marketing strategies 3G sports pitch and sports surfacing construction companies should focus on in 2026 to improve AI visibility, reputation management and bottom-of-the-funnel conversion. James Dooley and Kasra Dash start with KPI tracking because measuring citations, reviews and actual sales matters when proving that AI search directly wins high-value contracts for this niche. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports...

This video explains which digital marketing strategies digital marketing agencies should focus on in 2026 to improve conversion rates, win more quoted jobs and protect their online reputation. James Dooley and Kasra Dash start with KPI tracking because focusing on impressions and clicks alone hides whether AI visibility is actually improving the bottom line and profit. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term...

This video explains which digital marketing strategies digital marketing agencies should focus on in 2026 to improve LLM visibility, brand trust and conversion at the decision-making moment. James Dooley and Malte Landwehr, Kasra Dash and Jabez Reuben start with KPI tracking because prompt and share-of-voice tracking, taken with a pinch of salt, tell agencies which queries to improve and where they are missing coverage. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent...

This video explains which digital marketing strategies finance brands should focus on in 2026 to improve AI visibility, conversion rates and long term trust. James Dooley and Kasra Dash start with KPI tracking because measuring AI visibility across ChatGPT, Gemini, Perplexity and Google AI overviews tells finance brands whether they are actually cited in the final answer rather than lost in the results. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility...